CN114371846A - Commodity detail page display method and electronic equipment - Google Patents

Commodity detail page display method and electronic equipment Download PDF

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Publication number
CN114371846A
CN114371846A CN202111535643.2A CN202111535643A CN114371846A CN 114371846 A CN114371846 A CN 114371846A CN 202111535643 A CN202111535643 A CN 202111535643A CN 114371846 A CN114371846 A CN 114371846A
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China
Prior art keywords
content
commodity
detail page
user
container
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CN202111535643.2A
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Chinese (zh)
Inventor
黄琳群
赵立冬
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Alibaba China Co Ltd
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Alibaba China Co Ltd
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Priority to CN202111535643.2A priority Critical patent/CN114371846A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00—Arrangements for software engineering
    • G06F8/30—Creation or generation of source code
    • G06F8/38—Creation or generation of source code for implementing user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04847—Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Abstract

The embodiment of the application discloses a commodity detail page display method and electronic equipment, wherein the method comprises the following steps: receiving a request for displaying a commodity detail page of a target commodity; the commodity detail page comprises a content container; acquiring a plurality of content resources related to the target commodity; and in the process of displaying the commodity detail page, switching and displaying the plurality of content resources through the content container, and carrying out adaptive adjustment on the mode of the content container according to the type and/or display attribute information of the content resources. By the embodiment of the application, the length of the detailed commodity page is shortened, and browsing and decision-making efficiency of a user is improved.

Description

Commodity detail page display method and electronic equipment
Technical Field
The present application relates to the field of page display technologies, and in particular, to a method for displaying a detail page of a commodity and an electronic device.
Background
In the commodity information system, a commodity detail page is used as a main bearing page of commodity information and is also a main battlefield for transaction conversion. Because of the indicators such as conversion rate, the design and planning of the commodity detail page is important. In a traditional commodity information system, the design of a commodity detail page tends to be mature and stable, and the module division is relatively consistent. For example, the following can be mainly classified: the system comprises a basic information module, an evaluation module, a more detail module and the like, wherein the basic information module mainly displays information such as a main graph, a price, specification parameters and the like of a commodity, the evaluation module mainly displays evaluation content of a consumer user on the commodity, and the more detail module mainly describes detailed information of the commodity in a graph-text mode. The head map and the like displayed in the basic information module are mainly used for guiding a user to continuously check the image-text detail module and the evaluation module in the detail page, the image-text detail module usually exists in a long-graph form, and the user can check the complete content in a mode of sliding the screen up and down. The evaluation module can usually display the evaluation content released by the consumer user one by one, and the user can also view the complete evaluation content in a mode of sliding the screen up and down. The information displayed by the detail module in the form of pictures and texts and the user evaluation content are information mainly helping the user to make a purchase decision, so that the user usually needs to perform page sliding for many times to make a final purchase decision in the process of browsing the detailed page of the commodity, and the efficiency is very low.
However, with the mobile and media upgrading, the consumption needs and habits of users are gradually upgraded and changed, and the traditional mode of expressing the characteristics of the commodities in a graphic mode is no longer suitable for many users. Therefore, how to provide a more efficient detailed expression of the commodity becomes a technical problem to be solved by those skilled in the art.
Disclosure of Invention
The application provides a commodity detail page display method and electronic equipment, which are beneficial to shortening the length of a commodity detail page and improving the browsing and decision-making efficiency of a user.
The application provides the following scheme:
a commodity detail page display method comprises the following steps:
receiving a request for displaying a commodity detail page of a target commodity; the commodity detail page comprises a content container;
acquiring a plurality of content resources related to the target commodity;
and in the process of displaying the commodity detail page, switching and displaying the plurality of content resources through the content container, and carrying out adaptive adjustment on the mode of the content container according to the type and/or display attribute information of the content resources.
Wherein the obtaining of the plurality of content resources related to the target commodity comprises: :
obtaining, from an associated content publication subsystem, user production content for the target good, the user production content including: and the merchant produces short video content, live broadcast explanation content or live broadcast stream content aiming at the issued target commodity, or the consumer produces the short video content or the image-text content aiming at the target commodity.
Wherein the obtaining of the user production content related to the target commodity from the associated content publishing subsystem comprises:
and if the content publishing subsystem comprises a plurality of user production contents related to the target commodity, selecting the user production contents for displaying through the content container according to the production time of the user production contents and/or the obtained feedback condition.
Wherein the obtaining of the plurality of content resources related to the target commodity comprises:
and acquiring a live recorded video associated with the target commodity, and capturing a relevant segment of the target commodity from the live recorded video to serve as live explanation content of the target commodity for being displayed in the content container of the commodity detail page.
Wherein the obtaining of the plurality of content resources related to the target commodity comprises:
and if the shop associated with the target commodity is live broadcast when the request is received, acquiring corresponding live broadcast stream content for displaying in the content container of the commodity detail page.
Wherein, still include:
and pushing a notification message about browsing the detail page of the target commodity to a merchant user corresponding to the shop through a server so that the merchant user explains the target commodity.
The target commodity is issued and managed by a merchant by using the personal account of the merchant.
And the commodity detail page is a single-screen display page.
Wherein, the adapting the mode of the content container according to the type of the content resource and/or the display attribute information comprises:
and if the display attribute information of the content resource is full-screen display, adjusting the content container to be a full-screen display container, and displaying the text information and/or the operation control in the commodity detail page on the upper layer of the content container.
Wherein, the adapting the mode of the content container according to the type of the content resource and/or the display attribute information comprises:
if the display attribute information of the content resource is non-full screen display, the content container is adjusted to be a non-full screen display container, the content container is displayed in a first area of the commodity detail page, and text information and/or operation controls in the commodity detail page are displayed in a second area of the commodity detail page.
Wherein, the switching and displaying the plurality of content resources through the content container comprises:
and when the sliding screen operation in the left-right direction is received in the content container window range, switching and displaying the plurality of content resources in the content container.
Wherein, still include:
and when the up-and-down sliding screen operation is received, switching to the commodity detail pages of other commodities for displaying.
Wherein, still include:
and providing an interactive operation control based on the content container in the commodity detail page so that the interactive content input by a consumer user in the process of browsing the commodity detail page is displayed in the form of subtitles displayed in the media content container.
Wherein, still include:
when the interactive operation control is provided, recommended interactive contents are provided according to the related topical characteristics of the target commodity, so that the consumer user can input the interactive contents in a mode of selecting from the recommended interactive contents.
Wherein, still include:
displaying the user evaluation information associated with the target commodity in the form of subtitles displayed in the content container; the user evaluation information is evaluation information issued to the target commodity by a consumer user who has purchased the target commodity.
A merchandise detail page display device comprising:
the display request receiving unit is used for receiving a request for displaying a commodity detail page of a target commodity; the commodity detail page comprises a content container;
a content resource acquisition unit for acquiring a plurality of content resources concerning the target commodity;
and the switching and displaying unit is used for switching and displaying the plurality of content resources through the content container in the process of displaying the commodity detail page, and carrying out adaptive adjustment on the mode of the content container according to the type and/or display attribute information of the content resources.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any of the preceding claims.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding claims.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the embodiment of the application, the content container can be provided on the commodity detail page, and after the request for displaying the detail page of the target commodity is received, a plurality of content resources related to the target commodity can be acquired, so that the content to be displayed in the content container is assembled. In this way, in the process of displaying the commodity detail page, the multiple content resources are displayed in a switching manner through the content container, so that the commodity detail page expresses the detailed information of the target commodity through the content resources displayed in the switching manner in the content container. The mode of the content container may be adapted and adjusted according to the type of the content resource and/or the presentation attribute information, for example, the mode includes a full-screen mode, a non-full-screen mode, and the like. In this way, because the plurality of content resources switched and displayed in the content container can play a role in helping the user to make a shopping decision, the dependence of the commodity detail page on the long-graph-type image-text detail content can be reduced, the length of the commodity detail page can be shortened, and the browsing and decision-making efficiency of the user can be improved.
The commodity information service system of the present application may be associated with a content publishing subsystem, so that, regarding to the multiple content resources, in addition to content submitted by a merchant user in a process of publishing or managing commodities, the content may also include user production content, which is acquired from the content publishing subsystem, regarding the target commodity. For example, short video content, live explanation content or live streaming content produced by the merchant for the published target commodity, or short video content or image and text content produced by the consumer for the target commodity, and the like, may be included. Therefore, the content resources displayed in the content container can be further enriched, the requirement on the content required to be submitted when the merchant releases the commodity can be reduced, and the content in the content container of the commodity detail page can be enriched and updated continuously along with the generation of new user production content.
In addition, the user evaluation content may also be presented in the form of a bullet screen or the like based on a specific content container. And an interactive operation control can be provided, so that the user can issue own opinions, attitudes and other interactive contents to the commodity even if the user does not purchase a specific commodity in the process of browsing the commodity detail page. The contents can provide more references for the shopping decision of the user and also can be beneficial to setting off the page atmosphere.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a method provided by an embodiment of the present application;
FIG. 3 is a diagram illustrating content and page switching provided by an embodiment of the present application;
FIG. 4 is a schematic view of an apparatus provided by an embodiment of the present application;
fig. 5 is a schematic diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
It should be noted that, during the implementation of the present application, the inventor of the present application finds that, in practical applications, there are some special merchants, which often have relatively strong advantages in terms of content (short video, live broadcast, etc.) production capacity, "fan" (fan of stores/goods) operation capacity, and the like, and a specific commodity may be more suitable for being sold to express details thereof (for example, some fashion clothing commodities, and the like) through short video, live broadcast, and the like. On the other hand, with the rise of content community applications taking short videos, live broadcasts and the like as cores and the popularization of the content community applications in users, some consumer users can more easily accept the expression of commodity information through the contents of the short videos, the live broadcasts and the like, and the traditional image-text description mode is not used any longer.
In the conventional commodity information service system, although the mode such as live broadcasting can be basically supported, the commodity information is mainly expressed by using the image-text details (in the form of long images and the like) in the commodity detail page, and live broadcasting, short videos and the like are only used as auxiliary means to help the user to know the commodity details. For example, only an entry of live broadcast or live broadcast explanation may be provided in a main map area of the item detail page, and the user may jump to the live broadcast page or live broadcast explanation page to browse, but if the user wants to perform operations such as purchase adding and order placing, the user also needs to return to the item detail page to perform the operations. In fact, however, for some goods, it may be enough to help the user make a shopping decision by live broadcasting or explaining video, etc., at this time, the goods detail page only functions to complete the operations of buying, ordering, etc., wherein the existence of more detail modules in the form of long graphs, etc. loses the meaning.
Therefore, in the embodiment of the application, the content organization form of the existing commodity detail page is improved, and particularly, a content container can be provided in the commodity detail page, and the content container can be located in the main picture display area of the traditional commodity detail page. However, different from the traditional main picture display area, the content container supports the display of more types and richer content resources, wherein specific types may include pictures, videos, live streams, and the like, and sources of the content may also be various, not only limited to the contents such as pictures/videos submitted by merchants when issuing or managing the goods, but also include "buyer show" content fed back by users. For example, the live explanation content, the short video content, and even the live streaming content, which are produced by the merchant for a specific commodity after the commodity is released, may be included, or the short video, the graphics content, and the like, which are released by the consumer for a specific commodity may also be included. That is to say, in the embodiment of the present application, or if a certain product corresponds to user production content, the specific live explanation content may be directly displayed in the content container of the product detail page, and it is not necessary to jump to the live explanation page through the product detail page to view the explanation content. Similarly, if the shop corresponding to a certain commodity is just live broadcast when the detail page of the commodity needs to be displayed, the live broadcast stream content can be directly displayed in the content container of the detail page of the commodity for display, and the live broadcast content does not need to be jumped to a live broadcast room to watch. If a certain commodity corresponds to the content of short video, graphics and text and the like issued by a consumer, the commodity can be directly displayed in a content container of a detail page of the commodity, and the like.
The multiple content resources may correspond to different sources, and therefore, types, presentation attributes, and the like of the multiple content resources may be different, for example, in terms of the types, the types may include a picture type, a video type, a live streaming type, and the like, in terms of the presentation attributes, some may need full-screen presentation, some may not need full-screen presentation, and when full-screen presentation is not needed, aspect ratios of the content may also be different, and the like. Therefore, when the multiple content resources are switched and displayed through the content container, the mode of the content container can be adapted and adjusted according to the type and/or display attribute information of the content resources. For example, for content of types such as ordinary pictures and videos, full-screen presentation is not generally required, the content container may be presented in a partial area of the product detail page, and the aspect ratio of the content container may be adaptive to the aspect ratio of the content resource. For live streaming, or live presentation adaptation, etc., the content container may be adjusted to full screen mode, etc.
In other words, in the embodiment of the present application, content resources displayed in a content container of a commodity detail page may be obtained through a variety of data sources, where the content resources may include not only content published or supplemented by a merchant and obtained from a commodity information base, but also live streaming content, live explanation content, picture/video content fed back by a user and obtained from a user evaluation subsystem, and the like. Therefore, the user can directly acquire richer information about the current commodity through the content container in the commodity detail page, and the information is usually enough to express the detailed information of the commodity, so that the user can directly make a purchase decision without referring to other information. And then, operations such as adding a shopping cart or purchasing can be directly carried out on the commodity detail page, so that browsing and decision-making efficiency can be improved.
In the case that more abundant content resources of specific commodities are displayed through the content container, since the content resources can generally play a role of helping a user to make a purchase decision, it is not necessary to provide more detail modules in a commodity detail page, that is, the content of the "image-text detail" part is not needed any more, and only the content container and operation controls of price, title, information of parameter selection classes related to operations of adding a shopping cart, placing an order and the like (for example, parameters of color, size and the like), adding a shopping cart, placing an order and the like are included. Therefore, when the method is specifically implemented, the content of the commodity detail page can be compressed into one screen in the up-down direction. That is to say, the commodity detail page can be a single-screen page, and the user can browse all the contents of the commodity detail page within the visual range of the screen without sliding the screen up and down. However, since the page includes the content container capable of displaying a plurality of content resources, which may include not only pictures, videos, etc. provided by the merchant when issuing the commodity, but also various user production contents, etc., the user may obtain information sufficient to help him to make a purchase decision through the content container, and therefore, for the user, the user does not need to browse a long image of the image-text details to make a purchase decision. In addition, if the user executes the up-and-down sliding operation in the process of browsing the detail page of a certain commodity, the user can also switch to the detail page of other commodities for displaying. In this way, it is possible to more conveniently switch between detailed pages for a plurality of items.
In addition, in the process of performing single-screen display on the product detail page, since the mode of the content container needs to be adaptively adjusted, the display mode of other text information (including the aforementioned price, title, information for parameter selection, and the like) and/or operation controls (including "join shopping cart", "buy immediately", and the like) in the product detail page may also be correspondingly adjusted. For example, when displaying live streaming, live explanation content, short videos produced by users, and the like, the content container may be in a full screen mode, and at this time, since the entire detailed information page of the merchandise needs to be displayed on a single screen, text information, operation controls, and the like in the page may be displayed on an upper layer of the content container. If the content container does not need to be full of the full screen, the content container and the text information and the operation control in the page can be displayed in different areas of the commodity detail page.
In particular implementations, further information may be provided based on the content containers described above in the detailed merchandise pages. For example, in the process of displaying a plurality of content resources, the user evaluation information of the product may be displayed in the form of subtitles (specifically, "barrage" or the like). That is to say, the user can also obtain the evaluation information of other users on the current commodity through the barrage displayed in the content container, so that the user evaluation content does not need to be viewed on the evaluation detail page.
In addition, an interactive operation control can be provided for the user based on the content container, the user can release own ideas and the like in the process of browsing commodities, and the specifically released content can be displayed on the upper layer of the content displayed by the content container in a bullet screen mode and the like. That is, even if a user does not purchase a specific commodity, the user can issue his/her own idea to the commodity for reference by other users, or can play a role in creating an atmosphere, and the like.
From the perspective of system architecture, the embodiment of the present application may provide a new product detail page organization form in a product information service system, where the new product detail page organization form may be modified on the basis of an existing product information service system, or only a part of products may be suitable for displaying the product detail page in the organization form provided by the embodiment of the present application. Or, a new product information service system may be newly developed, and in the new product information service system, product detail page display may be performed in a unified manner in the organization form provided by the embodiment of the present application, and the like.
Specifically, referring to fig. 1, the product information service system may include a server and a client, where the client is mainly used for displaying a product detail page, and the server is mainly used for providing specific content resources. Specifically, there may be multiple subsystems at the server, and all of the subsystems may serve as data sources of content resources in the embodiment of the present application. For example, a goods information base may be included, which may include various information provided by the merchant when the goods are released, including pictures, videos, and so on. In addition, an evaluation subsystem, a content distribution subsystem, and the like may also be included. The evaluation subsystem can receive feedback provided by the user for the purchased goods, including text evaluation content of the feedback, or buyer show content such as goods/videos. Thus, user-fed content such as "buyer show" may be obtained from the evaluation subsystem for presentation in the content container of the item detail page. In addition, in the specific content publishing subsystem, merchants or consumers can publish user production content including live broadcast, short video, image and text content and the like for specific commodities. The live video can be recorded in the live process, and commodity marks can be added on the time axis of the recorded video, and the like. When the client displays the commodity detail page, the client can acquire a plurality of content resources from the various data sources so as to switch and display in the content container in the commodity detail page, so that a user can make a shopping decision by displaying the plurality of content resources in the content container. In the process of switching the display, the client can also adapt and adjust the mode of the content container according to the type and/or display attribute of the specific content resource. In addition, the evaluation content of the purchased user, attitude content published by the unpurchased user and the like can be acquired from the evaluation subsystem and the interaction subsystem, so that user evaluation information or the form content input in the process of browsing the commodity detail page by the user can be displayed in a manner of bullet screen in the content container and the like.
The following describes in detail specific implementations provided in embodiments of the present application.
First, an embodiment of the present application provides a method for displaying a detail page of a commodity from the perspective of a client, and referring to fig. 2, the method may include:
s201: receiving a request for displaying a commodity detail page of a target commodity; the item detail page includes a content container.
Specifically, the user may initiate a request for displaying a product detail page of the target product in a variety of ways. For example, the user may initiate a display request for a detailed page of a product by clicking on a link to the target product in the stream of products recommended in the client's home page. Alternatively, in a plurality of item search results displayed on the search result page, a link of a certain target item may be clicked, and a display request for a detail page of the item may be initiated. Alternatively, a link of a certain item may be clicked on a page such as a specific shop page or a theme module, a request for displaying a detail page may be initiated, and the like.
S202: acquiring a plurality of content resources related to the target commodity.
In the embodiment of the application, after receiving a request for displaying a commodity detail page of a target commodity, a client can acquire multiple content resources related to the target commodity from multiple data sources. For example, the content such as a product picture and a video may be acquired from a product information base, and the content may be uploaded by a product in the process of releasing or managing the product, and stored in a product information base on the service end side. In addition to the content provided by the merchant in the process of releasing the commodity, more content resources can be obtained from other data sources, and the content resources are used as extensions of the content resources provided by the merchant in the process of releasing the commodity. That is, in the conventional product detail page, usually only information provided when a merchant issues a product, or data such as pictures and videos subsequently supplemented to the product information base, is used as the content displayed in the main picture display area, but in the embodiment of the present application, more content resources can be expanded for the content container of the product detail page from other data sources.
For example, feedback content published by the user for the purchased goods, specifically, a picture or a video of the "buyer show" or the like, may be acquired from the evaluation subsystem. Wherein, regarding the user feedback contents, some of the user feedback contents with better quality can be selected to be displayed in the content container. For example, the selection may be specifically made according to the picture quality of the "buyer show" picture/video, whether a file is provided, or not.
Moreover, the commodity information service system in the embodiment of the present application may further be associated with a content publishing subsystem (specifically, the system may further include a live broadcast subsystem, a short video subsystem, an image-text content subsystem, and the like), so that both a merchant and a consumer may publish user production content for a specific commodity, and therefore, content displayed in a content container of a commodity detail page may further include such user production content. Specifically, the content may include live explanation content, short video content, even live streaming content, which is produced by the merchant for the specific commodity after the commodity is released, or may also include short video, image-text content, and the like, which are released by the consumer for the specific commodity. That is to say, in the embodiment of the present application, a content publishing function may be implemented in a specific commodity information service system, and through this content publishing function, not only a merchant may perform live broadcast activities on published commodities, but also features of the commodities may be introduced by publishing short videos related to the commodities, and the like. Further, the consumer can directly distribute the user production content such as the short video to the product or the like purchased by the consumer through the content distribution function. The user-produced contents can be used as a content source displayed in a content container of the commodity detail page, so that the commodity detail page in the embodiment of the application becomes a page for providing commodity details based on the user-produced contents.
The user production content corresponding to the same target commodity may be continuously updated, and after one user production content is generated, other users may also perform feedback on the user production content, including evaluation, forwarding, approval and the like. Therefore, if a plurality of user production contents related to the target commodity are included in the content publishing subsystem, the user production contents for being displayed through the content container are selected according to the production time of the user production contents and/or the obtained feedback condition. For example, the most recently produced content may be selected, or the user who gets more positive feedback may produce the content, and so on.
For example, specifically, a live recorded video associated with the target commodity may be obtained from a live subsystem, and since the specific live recorded video generally includes explanation contents corresponding to a plurality of commodities, a segment related to the target commodity may be captured from the live recorded video, and the segment is used as the live explanation content of the target commodity.
In addition, if the shop associated with the target commodity is live broadcast when the request for showing the commodity detail page is received, corresponding live broadcast stream content can be obtained from a live broadcast subsystem of the server, and the like. That is to say, in the embodiment of the present application, when a user browses a detail page of a certain commodity, the user can directly pull a live stream of a store to a content container of the detail page to play, so that the user can directly view live content from the detail page of the commodity without entering a "live room" page of a specific store to view.
It should be noted that, in the embodiment of the present application, the specific product information service system may be a system specially developed for some specific categories of products (for example, fashion clothes, etc.), or a merchant with personalization, etc. Such merchants are characterized by a relatively small number of items in the same store, perhaps even one or a few, rather than a large number of items as in conventional branded stores, but these small numbers of items may have a strong advantage in fashion trends and the like. In this case, when the merchant performs live broadcasting activities, only a few items of merchandise need to be explained live, so that when the user accesses a detail page of one of the items, if the shop is just live broadcasting, the item currently being browsed is live broadcasting at a high probability. Even if the current user browses the commodities, the notification message about browsing the detail page of the target commodity can be automatically pushed to the merchant user corresponding to the store through the server, so that the merchant user can know that a consumer browses a target commodity in the store in the live broadcast process, and therefore the merchant user can explain the target commodity.
Of course, since the content resources obtained through the various data sources may include a plurality of different types, the content container in a particular item detail page may support the presentation of a plurality of types of content, wherein the plurality of types may include some or all of the following: picture content, audio-video content, live streaming content, and so forth.
In summary, in the embodiment of the present application, the content to be displayed in the content container of the specific commodity detail page may be obtained from multiple data sources after receiving a browsing request from a user. Because the live streaming content, live explanation content, user production content of a consumer for a target commodity and the like of a merchant can be continuously updated, that is, more and richer content resources related to one commodity can be gradually generated in the system and can be used for being displayed in a content container of a commodity detail page. Thus, when a user accesses the details page for the same item at different times, the content presented in the content container may be different because new content assets associated with the item are generated in the system and may be added directly to the content container for presentation to the user. For example, if a merchant explains the same item in live broadcast activities of different times, live broadcast explanatory contents displayed in a content container on a detail page of the item can be displayed based on recently produced live broadcast explanatory contents. The live streaming has the characteristic of real-time performance, and if a user initiates access for many times and merchants are in live broadcasting, different live streaming contents can be directly watched in a content container of a detail page.
S203: and in the process of displaying the commodity detail page, switching and displaying the plurality of content resources through the content container, and carrying out adaptive adjustment on the mode of the content container according to the type and/or display attribute information of the content resources.
After acquiring multiple content resources from multiple data sources, the content to be displayed in the content container of the commodity detail page can be assembled, and the display can be switched in the content container of the commodity detail page. The process of switching the display may be automatic carousel at certain time intervals, or may be switched under the sliding operation of the user. For example, as shown in fig. 3, if a sliding screen operation in the left-right direction is received within the window range where the content container is located, the multiple content resources may be displayed in a switched manner. The user can check a plurality of content resources related to the current target commodity, and the detailed information of the specific commodity is obtained from the content resources.
Since multiple content resources may correspond to different data sources, the respective types, presentation attributes, etc. may be different. The specific types may include general pictures, videos, and the like, and may also include live streams, live lecture contents, and the like. The presentation properties may include whether a full screen presentation is presented, and aspect ratio in the case of a non-full screen presentation, among others. Therefore, in the process of switching and displaying a plurality of content resources by the same content container, the mode of the content container can be adapted and adjusted according to the type and/or display attribute information of the content resources. The specific mode adjustment may include an adjustment to the type of content currently being presented, an adjustment to the size of the container, and so on. For example, when displaying a normal picture or video, a non-full screen mode may be used for displaying, and the size of the content container may be adjusted to fit the aspect ratio of the content resource. When displaying the contents of live streaming or live explanation videos, short videos produced by users and the like, the contents can be displayed in a full screen mode.
As described above, in a specific implementation, the item detail page provided by the embodiment of the present application may be a single-screen page, that is, all contents of the item detail page may be displayed without performing a vertical sliding. At this time, as shown in fig. 3, if the user performs a slide in the up-down direction, a detail page of other products may be displayed. That is to say, in the embodiment of the present application, since the product detail page has only one screen, the user may switch to another product detail page for displaying in a manner of sliding up and down (in the prior art, the product detail page is usually long, and the display of the product detail page can be triggered only after a link needs to be clicked). Specifically, the other merchandise may be merchandise similar to or related to the target merchandise, and so on. The same merchant can be associated, and different merchants can also be associated, so that the detailed pages of a plurality of different commodities can be switched conveniently.
In the process of the single-screen display of the product detail page, since the mode of the content container needs to be adaptively adjusted, the display mode of other text information (including the aforementioned price, title, information for parameter selection, and the like) and/or operation controls (including "join shopping cart", "buy immediately", and the like) in the product detail page can be correspondingly adjusted. For example, when displaying a common picture or a common video, the content container may be in a non-full screen mode, and at this time, the product detail page may be divided into two areas, where the first area is used to display the content container, and the second area is used to display other text information and/or operation controls, and the two areas constitute one screen of content. When the live broadcast stream, the live broadcast explanation content, the short video produced by the user and the like are displayed, the content container can be in a full screen mode, and at the moment, the text information, the operation control and the like in the page can be displayed to the upper layer of the content container because the whole commodity information detail page needs to be displayed in a single screen mode. At this time, the background of the text information, the operation control, and the like can be adjusted to be transparent color so as to reduce the occlusion of the content displayed in the content container. Or, the text information, the operation control, and the like may be hidden in a default state, and when an operation such as a click performed by a user on the content container is received, specific text information, an operation control, and the like are displayed on the upper layer of the content container.
Besides switching and displaying a plurality of content resources in a content container, an interactive operation control can be provided based on the content container in the commodity detail page, so that interactive contents input by a consumer user in the process of browsing the commodity detail page can be displayed in the form of subtitles displayed in the media content container. For example, in the specific implementation, interactive operation buttons in the form of "appearance" or the like may be provided in the content container of the item detail page, so that the user can express his attitude (including ideas, opinions, etc.) about the item in the process of browsing the item detail page directly even if he has not purchased the specific item. Moreover, the interactive content can be displayed on the upper layer of the content resource picture displayed in the content container in the form of 'floating screen' subtitles (or called as a bullet screen). That is, the user can express his attitude at any time in the process of browsing the detailed page of the commodity, and can also look up the attitude of other users to the commodity from the bullet screen, and the like. The interactive contents can help the user to make shopping decisions on one hand and play a role in atmosphere warming on the other hand. Particularly, under the condition that specific commodities are relatively topical, for example, some fashion costumes and the like, the atmosphere of the commodities can be better supported through the interactive contents published by the user.
In addition, during specific implementation, when the interactive operation control is provided, recommended interactive contents can be provided according to the topic characteristics related to the target commodity, so that a consumer user can input the interactive contents by selecting from the recommended interactive contents. In specific implementation, the business may specify the topic related to the target product, or the service end may determine the topic related to the target product according to the content such as the title of the target product, and the like. Then, specific interactive contents can be recommended according to specific topic characteristics, for example, some recommended text contents and/or expressions can be included, and the interactive contents can more effectively play a role in atmosphere.
As described above, the user evaluation information related to the target product may be displayed in the form of subtitles displayed in the content container; the user evaluation information is evaluation information issued to the target commodity by a consumer user who has purchased the target commodity.
That is, the user evaluation contents are mainly evaluations issued on products by the user who purchased a specific product and completed receiving the product. The user interactive content is the interactive content input by a main user in the process of browsing the commodity detail page, and the user may not purchase a specific commodity or purchase but not receive the commodity, and cannot publish the evaluation of the commodity. And all of this information helps to assist the viewer user in making shopping decisions.
It should be noted here that, in some existing commodity information systems, a secondary distribution page may be provided for a traffic distribution page such as a commodity recommendation page, a commodity search result page, and the like. For example, when a user clicks a certain commodity link in a commodity search result page, presentation of the secondary distribution page may be triggered, where the secondary distribution page includes information of multiple commodities, and for each commodity, some key information may be extracted from the detail page and presented in the secondary distribution page, and it also appears that each commodity corresponds to one screen of content. However, the nature of the page is still a distribution page, which is an "infinite screen" page, that is, one page includes information of multiple commodities, but the content of each commodity is displayed in one screen. In addition, as the page property is flow distribution, the final purpose is to attract users to click, guide the users to enter the commodity detail page for browsing, and then express the commodity information in more detail through the image-text content in the detail page. Therefore, the live explanation video, the live stream and the like of the commodity cannot be directly disclosed in the page, and user evaluation content or interactive content displayed in the form of a bullet screen and the like does not exist. Even in such a secondary distribution page, if information such as user evaluation in the form of a bullet screen or the like is forcibly added, interference may be caused to browsing of the user.
In the embodiment of the present application, the specific display object is a product detail page itself, and the function of the page is to provide detailed information for the user to help the user make a shopping decision by introducing product information in detail, so that, compared with the aforementioned secondary distribution page, the page displayed on the single screen in the embodiment of the present application is already a product detail page, and further click skipping is not needed. Therefore, the embodiment of the application considers that multiple content resources are displayed in the same content container in a switching manner, so that the content displayed in the content container provides the user with information enough to help the user make a shopping decision, and the dependence on the image-text detail content of the long image class is reduced. And because the commodity detail page is displayed, not the page with the distribution property, the page can have stronger capability of bearing interaction, including richer bullet screen display, interaction in the form of user form and the like, and the like. The interactive contents can also help the user to make shopping decisions, so that interference on browsing of the user is avoided, and better fusion between the commodity information and various interactive information is realized.
In addition, because the organization form of the commodity detail page provided by the embodiment of the application has lower dependence on the image-text detail content, the commodity publishing process of the merchant can be simplified.
For ease of understanding, the product distribution flow in the conventional product information system will be briefly described here. In a conventional goods information service system, an operation background (usually a workbench-like tool at a PC end) is usually provided for a merchant user, and the merchant user needs to rely on the operation background at the PC end to perform goods distribution, management and the like. In addition, because a large amount of information of image-text introduction is needed in the commodity detail page, the flow of commodity release is often complex, and a merchant user is required to provide a lot of information to complete the release of one commodity. For example, there may be a configuration related to a series of information on a product map (usually, there may be a relatively high demand for the number and quality of the main figure), a title (including a main title, a subheading, and the like), a text description, a SKU (stock keeping unit), a price, an inventory, logistics (whether to pack mail, or to charge by volume/weight, unit price, and the like), a service (whether to support "7-day unprovoked refunds", freight insurance, and the like), marketing (whether to have a discount, and the like), and the like. The above process is often too costly for the business of small and medium-sized shops.
In the embodiment of the present application, the details of the product can be mainly expressed by switching and displaying a plurality of content resources in the content container in the product detail page, and the content resources may be from live activities performed by the user in a later period, or user production contents published by the consumer for specific products, and the like, so that the content can be continuously enriched along with contents produced by merchants and/or consumers step by step. That is, in the embodiment of the present application, when a user accesses the detail page of the same item at different times, the content presented in the content container may be different because a new content resource related to the item has been generated and may be directly added to the content container for presentation to the user. Therefore, when the merchant issues the commodity, the merchant does not need to provide a large amount of image-text data, for example, only a few items of key information such as a commodity picture, a title, a price and the like need to be provided, and the shooting quality of the commodity picture does not need to set an excessively high requirement, and a main title, a sub-title and the like do not need to be set about the title. Inventory, logistics, services and the like of the commodities can be supplemented in a commodity management mode after the commodities are released, so that the process of releasing the commodities by a merchant is greatly simplified.
In addition, as described above, the method for displaying the detail page of the commodity provided by the embodiment of the present application can be applied to a newly developed commodity information service system, and in this case, the method can be combined with the simplification of the commodity publishing process to provide a brand new commodity publishing mode for a merchant. Specifically, a mobile end-side application program (App) can be provided for a merchant, and when account registration is performed for the first time, identities of a consumer and the merchant do not need to be distinguished, that is, a uniform registration mode can be provided for all users. After registration is completed, a relevant operation control of opening a shop can be provided in a relevant interface of the App, if a certain registered user needs to open a shop in the system, a request can be directly initiated through the App on the mobile terminal side, after the system verifies the property of opening the shop and the like, an identity of a shop owner (or a "manager") can be added to the personal account of the user, and at the moment, the user can directly issue and manage commodities based on the App on the mobile terminal side.
That is, in the new product information service system, for a user who opens a store in the system, the personal account can be used as the store account, that is, "one-person-one-store" is realized, a merchant can directly issue product information by using the personal account, and the issuing and management of a product can be directly completed by the App on the mobile end side without the need of issuing and management by means of the merchant back office on the PC side.
In this way, in combination with the simplified commodity publishing process, the merchant can complete the rapid commodity publishing by performing a few simple operations through the App on the mobile end side. For example, if a certain merchant has a sample of a certain commodity, several pictures or videos can be taken by a mobile phone at any time, and then a title and a price are input, so that the commodity can be published in a commodity information system. Details of the commodity can be introduced in detail in a live broadcast mode, a recorded and explained video mode and the like. Moreover, the live content and the explanation video content can be directly displayed in a content container of a commodity detail page. If information such as inventory, logistics, service and the like needs to be provided for the commodities, the published commodities can be managed through the mobile terminal side App, and the like.
In summary, according to the embodiment of the present application, a content container may be provided on a detail page of a product, and after receiving a request for displaying the detail page of a target product, multiple content resources related to the target product may be acquired, so as to assemble a content to be displayed in the content container. In this way, in the process of displaying the commodity detail page, the multiple content resources are displayed in a switching manner through the content container, so that the commodity detail page expresses the detailed information of the target commodity through the content resources displayed in the switching manner in the content container. The mode of the content container may be adapted and adjusted according to the type of the content resource and/or the presentation attribute information, for example, the mode includes a full-screen mode, a non-full-screen mode, and the like. In this way, because the plurality of content resources switched and displayed in the content container are enough to help the user to make a shopping decision, the dependence of the commodity detail page on the long-graph-type image-text detail content can be reduced, the length of the commodity detail page can be shortened, and the browsing and decision efficiency of the user can be improved.
The commodity information service system of the present application may be associated with a content publishing subsystem, so that, regarding to the multiple content resources, in addition to content submitted by a merchant user in a process of publishing or managing commodities, the content may also include user production content, which is acquired from the content publishing subsystem, regarding the target commodity. For example, short video content, live explanation content or live streaming content produced by the merchant for the published target commodity, or short video content or image and text content produced by the consumer for the target commodity, and the like, may be included. Therefore, the content resources displayed in the content container can be further enriched, the requirement on the content required to be submitted when the merchant releases the commodity can be reduced, and the content in the content container of the commodity detail page can be enriched and updated continuously along with the generation of new user production content.
In addition, the user evaluation content may also be presented in the form of a bullet screen or the like based on a specific content container. And an interactive operation control can be provided, so that the user can issue own opinions, attitudes and other interactive contents to the commodity even if the user does not purchase a specific commodity in the process of browsing the commodity detail page. The contents can provide more references for the shopping decision of the user and also can be beneficial to setting off the page atmosphere.
It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).
Corresponding to the foregoing method embodiment, an embodiment of the present application further provides a device for displaying a detail page of a commodity, with reference to fig. 4, where the device includes:
a display request receiving unit 401, configured to receive a request for displaying a product detail page of a target product; the commodity detail page comprises a content container;
a content resource acquisition unit 402 configured to acquire a plurality of content resources related to the target product;
a switching and displaying unit 403, configured to switch and display the multiple content resources through the content container in the process of displaying the commodity detail page, and perform adaptation adjustment on the mode of the content container according to the type and/or display attribute information of the content resources.
Specifically, the content resource acquiring unit may be specifically configured to:
obtaining, from an associated content publication subsystem, user production content for the target good, the user production content including: and the merchant produces short video content, live broadcast explanation content or live broadcast stream content aiming at the issued target commodity, or the consumer produces the short video content or the image-text content aiming at the target commodity.
The content resource acquiring unit may be specifically configured to:
and if the content publishing subsystem comprises a plurality of user production contents related to the target commodity, selecting the user production contents for displaying through the content container according to the production time of the user production contents and/or the obtained feedback condition.
In addition, the content resource acquiring unit may specifically be configured to:
and acquiring a live recorded video associated with the target commodity, and capturing a relevant segment of the target commodity from the live recorded video to serve as live explanation content of the target commodity for being displayed in the content container of the commodity detail page.
Or, the content resource acquiring unit may specifically be configured to:
and if the shop associated with the target commodity is live broadcast when the request is received, acquiring corresponding live broadcast stream content for displaying in the content container of the commodity detail page.
In addition, the apparatus may further include:
and the notification message pushing unit is used for pushing a notification message about that the detail page of the target commodity is browsed to a merchant user corresponding to the shop through a server so that the merchant user can explain the target commodity.
The target commodity is issued and managed by a merchant by using the personal account of the merchant.
The commodity detail page is a single-screen display page.
Specifically, the switching presentation unit may be specifically configured to:
and if the display attribute information of the content resource is full-screen display, adjusting the content container to be a full-screen display container, and displaying the text information and/or the operation control in the commodity detail page on the upper layer of the content container.
Or, the switching presentation unit may be specifically configured to:
if the display attribute information of the content resource is non-full screen display, the content container is adjusted to be a non-full screen display container, the content container is displayed in a first area of the commodity detail page, and text information and/or operation controls in the commodity detail page are displayed in a second area of the commodity detail page.
In addition, the switching presentation unit may be specifically configured to:
and when the sliding screen operation in the left-right direction is received in the content container window range, switching and displaying the plurality of content resources in the content container.
Furthermore, the apparatus may further include:
and the commodity detail page switching unit is used for switching to commodity detail pages of other commodities for display when the operation of the sliding screen in the vertical direction is received.
In addition, the apparatus may further include:
and the interactive operation control providing unit is used for providing an interactive operation control based on the content container in the commodity detail page so that a consumer user can conveniently browse the interactive content input in the process of the commodity detail page and display the interactive content in the form of subtitles displayed in the media content container.
In addition, the apparatus may further include:
and the interactive content recommending unit is used for providing recommended interactive content according to the related topical characteristics of the target commodity when the interactive operation control is provided, so that the consumer user can input the interactive content by selecting from the recommended interactive content.
In addition, the apparatus may further include:
an evaluation information presentation unit configured to present user evaluation information associated with the target commodity in the form of a subtitle presented in the content container; the user evaluation information is evaluation information issued to the target commodity by a consumer user who has purchased the target commodity.
In addition, the present application also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method described in any of the preceding method embodiments.
And an electronic device comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.
Where fig. 5 illustrates an architecture of an electronic device, for example, the device 500 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and so forth.
Referring to fig. 5, device 500 may include one or more of the following components: processing component 502, memory 504, power component 506, multimedia component 508, audio component 510, input/output (I/O) interface 512, sensor component 514, and communication component 516.
The processing component 502 generally controls overall operation of the device 500, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 502 may include one or more processors 520 to execute instructions to perform all or a portion of the steps of the methods provided by the presently disclosed subject matter. Further, the processing component 502 can include one or more modules that facilitate interaction between the processing component 502 and other components. For example, the processing component 502 can include a multimedia module to facilitate interaction between the multimedia component 508 and the processing component 502.
The memory 504 is configured to store various types of data to support operation at the device 500. Examples of such data include instructions for any application or method operating on device 500, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 504 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 506 provides power to the various components of the device 500. The power components 506 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 500.
The multimedia component 508 includes a screen that provides an output interface between the device 500 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 508 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 500 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 510 is configured to output and/or input audio signals. For example, the audio component 510 includes a Microphone (MIC) configured to receive external audio signals when the device 500 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 504 or transmitted via the communication component 516. In some embodiments, audio component 510 further includes a speaker for outputting audio signals.
The I/O interface 512 provides an interface between the processing component 502 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 514 includes one or more sensors for providing various aspects of status assessment for the device 500. For example, the sensor assembly 514 may detect an open/closed state of the device 500, the relative positioning of the components, such as a display and keypad of the device 500, the sensor assembly 514 may also detect a change in the position of the device 500 or a component of the device 500, the presence or absence of user contact with the device 500, orientation or acceleration/deceleration of the device 500, and a change in the temperature of the device 500. The sensor assembly 514 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 514 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 514 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 516 is configured to facilitate communications between the device 500 and other devices in a wired or wireless manner. The device 500 may access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G/LTE, 5G, etc. In an exemplary embodiment, the communication component 516 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 516 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 500 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 504 comprising instructions, executable by the processor 520 of the device 500 to perform the methods provided by the present disclosure is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The detailed description is given above to the commodity detail page display method and the electronic device provided by the present application, and a specific example is applied in the present application to explain the principle and the implementation manner of the present application, and the description of the above embodiment is only used to help understanding the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims (14)

1. A commodity detail page display method is characterized by comprising the following steps:
receiving a request for displaying a commodity detail page of a target commodity; the commodity detail page comprises a content container;
acquiring a plurality of content resources related to the target commodity;
and in the process of displaying the commodity detail page, switching and displaying the plurality of content resources through the content container, and carrying out adaptive adjustment on the mode of the content container according to the type and/or display attribute information of the content resources.
2. The method of claim 1,
the acquiring of the plurality of content resources related to the target commodity comprises: :
obtaining, from an associated content publication subsystem, user production content for the target good, the user production content including: and the merchant produces short video content, live broadcast explanation content or live broadcast stream content aiming at the issued target commodity, or the consumer produces the short video content or the image-text content aiming at the target commodity.
3. The method of claim 2,
the acquiring of the plurality of content resources related to the target commodity comprises:
and acquiring a live recorded video associated with the target commodity, and capturing a relevant segment of the target commodity from the live recorded video to serve as live explanation content of the target commodity for being displayed in the content container of the commodity detail page.
4. The method of claim 2,
the acquiring of the plurality of content resources related to the target commodity comprises:
and if the shop associated with the target commodity is live broadcast when the request is received, acquiring corresponding live broadcast stream content for displaying in the content container of the commodity detail page.
5. The method of claim 2,
the target commodity is issued and managed by the merchant by using the personal account number of the merchant.
6. The method of claim 1,
the commodity detail page is a single-screen display page.
7. The method of claim 6,
the adapting and adjusting the mode of the content container according to the type and/or the display attribute information of the content resource includes:
and if the display attribute information of the content resource is full-screen display, adjusting the content container to be a full-screen display container, and displaying the text information and/or the operation control in the commodity detail page on the upper layer of the content container.
8. The method of claim 6,
the adapting and adjusting the mode of the content container according to the type and/or the display attribute information of the content resource includes:
if the display attribute information of the content resource is non-full screen display, the content container is adjusted to be a non-full screen display container, the content container is displayed in a first area of the commodity detail page, and text information and/or operation controls in the commodity detail page are displayed in a second area of the commodity detail page.
9. The method of claim 6, further comprising:
and when the up-and-down sliding screen operation is received, switching to the commodity detail pages of other commodities for displaying.
10. The method of claim 1, further comprising:
and providing an interactive operation control based on the content container in the commodity detail page so that the interactive content input by a consumer user in the process of browsing the commodity detail page is displayed in the form of subtitles displayed in the media content container.
11. The method of claim 10, further comprising:
when the interactive operation control is provided, recommended interactive contents are provided according to the related topical characteristics of the target commodity, so that the consumer user can input the interactive contents in a mode of selecting from the recommended interactive contents.
12. The method of claim 1, further comprising:
displaying the user evaluation information associated with the target commodity in the form of subtitles displayed in the content container; the user evaluation information is evaluation information issued to the target commodity by a consumer user who has purchased the target commodity.
13. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 12.
14. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of claims 1 to 12.
CN202111535643.2A 2021-12-15 2021-12-15 Commodity detail page display method and electronic equipment Pending CN114371846A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115278329A (en) * 2022-06-22 2022-11-01 阿里巴巴（中国）有限公司 Video playing method, system and storage medium
CN116739692A (en) * 2023-04-17 2023-09-12 北京前往科技有限公司 Push optimization method and system for big data feedback of E-commerce

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN115278329A (en) * 2022-06-22 2022-11-01 阿里巴巴（中国）有限公司 Video playing method, system and storage medium
CN115278329B (en) * 2022-06-22 2023-09-12 阿里巴巴（中国）有限公司 Video playing method, system and storage medium
CN116739692A (en) * 2023-04-17 2023-09-12 北京前往科技有限公司 Push optimization method and system for big data feedback of E-commerce

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