CN115278329B

CN115278329B - Video playing method, system and storage medium

Info

Publication number: CN115278329B
Application number: CN202210713358.3A
Authority: CN
Inventors: 李胜; 陈芬; 王磊; 衣笑; 苏运山
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2022-06-22
Filing date: 2022-06-22
Publication date: 2023-09-12
Anticipated expiration: 2042-06-22
Also published as: CN115278329A

Abstract

The invention discloses a video playing method, a video playing system and a storage medium. Wherein the method comprises the following steps: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture. The invention solves the technical problem of long interactive link between video playing of the transaction object and the transaction page of the transaction object.

Description

Video playing method, system and storage medium

Technical Field

The present invention relates to the field of computers, and in particular, to a video playing method, system and storage medium.

Background

At present, when a transaction object is consulted, customer service often provides a video link for a consumer, and when a transaction page of the transaction object needs to be returned, the video playing needs to be exited, but the method is too complex, and redundancy of interaction in the transaction process exists, so that the technical problem of long interaction link between the use video playing of the transaction object and the transaction page of the transaction object is caused.

In view of the above problems, no effective solution has been proposed at present.

Disclosure of Invention

The embodiment of the invention provides a video playing method, a video playing system and a storage medium, which are used for at least solving the technical problem of long interactive links between video playing of a transaction object and a transaction page of the transaction object.

According to an aspect of an embodiment of the present invention, a video playing method is provided. The method may include: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture.

According to another aspect of the embodiment of the invention, a video playing method is also provided. The method may include: displaying transaction prompt information of an object to be transacted and a video picture to be played on a video playing page, wherein the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video picture is used for representing the use process of the object and is displayed based on video information associated with the object; and responding to the video playing instruction acted on the video playing page, playing video pictures on the video playing page, and displaying transaction prompt information on the video pictures.

According to another aspect of the embodiment of the invention, a video playing method is also provided. The method may include: displaying use prompt information of the object to be transacted on a graphical user interface, wherein the use prompt information is used for prompting the use process of the display object; and triggering a video playing request in response to a determining operation instruction of using the prompt information, wherein the video playing request is used for requesting the video player to display transaction prompt information of an object to be transacted and playing video pictures on a video playing page, the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video pictures are used for representing the using process of the object and are displayed based on the video information associated with the object.

According to another aspect of the embodiment of the invention, a video playing method is also provided. The method may include: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object on Virtual Reality (VR) equipment or Augmented Reality (AR) equipment; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting VR equipment or AR equipment to jump from a video playing page to a transaction page of the object; and driving the VR equipment or the AR equipment to play the video picture on the video play page, and displaying the transaction prompt information on the video picture.

According to another aspect of the embodiment of the invention, a video playing system is also provided. The system may include: the electronic commerce platform is used for sending object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; the video player is used for generating transaction prompt information based on the acquired object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting the video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture.

According to an aspect of the embodiment of the present invention, there is also provided a video playing device. The apparatus may include: the first acquisition unit is used for acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; the first generation unit is used for generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting the video player to jump from a video playing page to a transaction page of the object; the first display unit is used for playing the video picture on the video playing page and displaying the transaction prompt information on the video picture.

According to another aspect of the embodiment of the invention, a video playing device is also provided. The apparatus may include: the second display unit is used for displaying transaction prompt information of an object to be transacted and a video picture to be played on the video playing page, wherein the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video picture is used for representing the use process of the object and is displayed based on the video information associated with the object; and the playing unit is used for responding to the video playing instruction acted on the video playing page, playing video pictures on the video playing page and displaying transaction prompt information on the video pictures.

According to another aspect of the embodiment of the invention, a video playing device is also provided. The apparatus may include: the third display unit is used for displaying the use prompt information of the object to be transacted on the graphical user interface, wherein the use prompt information is used for prompting the use process of the display object; the trigger unit is used for responding to a determining operation instruction of the use prompt information and triggering a video playing request, wherein the video playing request is used for requesting the video player to display transaction prompt information of an object to be transacted and a playing video picture on a video playing page, the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to a transaction page of the object, the object information is used for transacting the object, and the video picture is used for representing the use process of the object and is displayed based on the video information associated with the object.

According to another aspect of the embodiment of the invention, a video playing device is also provided. The apparatus may include: the second acquisition unit is used for acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object on the Virtual Reality (VR) equipment or the Augmented Reality (AR) equipment; the second generation unit is used for generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting the VR equipment or the AR equipment to jump to a transaction page of the object from a video playing page; the driving unit is used for driving the VR equipment or the AR equipment to play the video picture on the video play page and displaying the transaction prompt information on the video picture.

According to another aspect of the embodiment of the present invention, there is further provided a computer readable storage medium, where the computer readable storage medium includes a stored program, and when the program runs, controls a device in which the storage medium is located to execute the video playing method of any one of the above items.

According to another aspect of the embodiment of the present invention, there is also provided a processor, configured to execute a program, where any one of the video playing methods described above is executed when the program is executed.

In the embodiment of the application, object information of an object to be transacted and video information related to the object are acquired, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture. That is, the embodiment of the application generates the transaction prompt information based on the acquired object information, generates the video picture based on the acquired video information related to the object, and simultaneously displays the transaction prompt information and the video picture on the video playing page, thereby achieving the purpose of simplifying the interaction step, realizing the technical effect of shortening the interaction link between the video playing of the transaction object and the transaction page of the transaction object, and further solving the technical problem of long interaction link between the video playing of the transaction object and the transaction page of the transaction object.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:

Fig. 1 is a block diagram of a hardware structure of a computer terminal (or mobile device) for implementing a video playing method according to an embodiment of the present invention;

fig. 2 is a hardware configuration block diagram of a virtual reality device for implementing a video playing method according to an embodiment of the invention;

fig. 3 is a flowchart of a video playing method according to an embodiment of the present invention;

FIG. 4 is a flowchart of another video playback method according to an embodiment of the present invention;

FIG. 5 is a flowchart of another video playback method according to an embodiment of the present invention;

fig. 6 is a flowchart of a video playing method according to an embodiment of the present invention;

FIG. 7 is a schematic diagram of a video playback system according to an embodiment of the invention;

fig. 8 (a) is a schematic diagram of a method of displaying video information of a transaction object according to one of the related art;

fig. 8 (b) is a schematic diagram of a method of displaying video information of a transaction object according to another related art;

FIG. 8 (c) is a schematic diagram of a video playback page according to the related art;

FIG. 9 is a flow chart of a segmented video playback method in accordance with an embodiment of the present invention;

FIG. 10 is a schematic diagram of another video information showing a transaction object according to an embodiment of the present invention;

FIG. 11 (a) is a schematic diagram of a segmented video playback page in accordance with an embodiment of the invention;

FIG. 11 (b) is a schematic diagram of another segmented video playback page in accordance with an embodiment of the invention;

fig. 12 is a schematic diagram of a video playing device according to an embodiment of the present invention;

fig. 13 is a schematic diagram of another video playback device according to an embodiment of the present invention;

fig. 14 is a schematic diagram of another video playback device according to an embodiment of the present invention;

fig. 15 is a schematic diagram of a video playing device according to an embodiment of the present invention;

fig. 16 is a block diagram of a computer terminal according to an embodiment of the present invention.

Detailed Description

In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and the claims of the present application and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the application described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

First, partial terms or terminology appearing in the course of describing embodiments of the application are applicable to the following explanation:

developing internet application technologies (WEB technologies, simply referred to as WEB), generally including WEB server technologies and WEB client technologies;

a uniform resource locator (Universal Resource Locator, abbreviated as URL), also called a web address, is an abbreviated name for the location and access method of a resource obtained on the internet, and is an address of a standard resource on the internet.

Example 1

In accordance with an embodiment of the present application, there is also provided a video playback method embodiment, it being noted that the steps shown in the flowchart of the figures may be performed in a computer system, such as a set of computer-executable instructions, and, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order other than that shown or described herein.

The method according to the first embodiment of the present application may be implemented in a mobile terminal, a computer terminal or a similar computing device. Fig. 1 shows a block diagram of a hardware structure of a computer terminal (or mobile device) for implementing a video playing method. As shown in fig. 1, the computer terminal 10 (or mobile device 10) may include one or more (shown as 102a, 102b, … …,102 n) processors (which may include, but are not limited to, a microprocessor MCU or a processing device such as a programmable logic device FPGA), a memory 104 for storing data, and a transmission device 106 for communication functions. In addition, the method may further include: a display, an input/output interface (I/O interface), a Universal Serial BUS (USB) port (which may be included as one of the ports of the BUS), a network interface, a power supply, and/or a camera. It will be appreciated by those of ordinary skill in the art that the configuration shown in fig. 1 is merely illustrative and is not intended to limit the configuration of the electronic device described above. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.

It should be noted that the one or more processors and/or other video playback circuits described above may be referred to generally herein as "video playback circuits. The video playback circuitry may be embodied in whole or in part in software, hardware, firmware, or any other combination. Further, the video playback circuitry may be a single stand-alone processing module, or incorporated in whole or in part into any of the other elements in the computer terminal 10 (or mobile device). As referred to in the embodiments of the present application, the video playback circuit acts as a processor control (e.g., selection of the path of the variable resistor termination to interface).

The memory 104 may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the video playing method in the embodiment of the present application, and the processor executes the software programs and modules stored in the memory 104, thereby executing various functional applications and data processing, that is, implementing the video playing method described above. Memory 104 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor, which may be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission means 106 is arranged to receive or transmit data via a network. The specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a network adapter (Network Interface Controller, NIC) that can connect to other network devices through a base station to communicate with the internet. In one example, the transmission device 106 may be a Radio Frequency (RF) module for communicating with the internet wirelessly.

The display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computer terminal 10 (or mobile device).

Fig. 2 is a block diagram of a hardware structure of a virtual reality device for implementing a video playing method according to an embodiment of the invention. As shown in fig. 2, the virtual reality device 204 is connected to the terminal 206, the terminal 206 and the server 202 are connected through a network, and the virtual reality device 204 is not limited to: the terminal 206 is not limited to a PC, a mobile phone, a tablet computer, etc., and the server 202 may be a server corresponding to a media file operator, and the network includes, but is not limited to: a wide area network, a metropolitan area network, or a local area network.

Optionally, the virtual reality device 204 of this embodiment includes: memory, processor, and transmission means. The memory is used to store an application program that can be used to perform: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; the video picture is played on the video playing page, and the transaction prompt information is displayed on the video picture, so that the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object is achieved, and the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object is solved.

The terminal of the embodiment may be configured to perform obtaining object information of an object to be transacted and video information associated with the object, where the object information is used to transact the object, and the video information is used to show a use procedure of the object on a Virtual Reality (VR) device or an augmented Reality (Augmented Reality AR) device; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting VR equipment or AR equipment to jump from a video playing page to a transaction page of the object; the VR device or AR device/virtual reality device 204 is driven to play a video frame on the video play page and to display transaction hint information on the video frame.

Optionally, the head mounted display (Head Mount Display, abbreviated as HMD) with eye tracking of the virtual reality device 204 of this embodiment has the same function as the eye tracking module in the above embodiment, that is, the screen in the head mounted display of the HMD is used for displaying real-time images, and the eye tracking module in the HMD is used for acquiring the real-time movement path of the user's eyes. The terminal of the embodiment obtains the position information and the motion information of the user in the real three-dimensional space through the tracking system, and calculates the three-dimensional coordinates of the head of the user in the virtual three-dimensional space and the visual field orientation of the user in the virtual three-dimensional space.

The hardware architecture block diagram shown in fig. 2 may be used not only as an exemplary block diagram for the AR/VR device (or mobile device) described above, but also as an exemplary block diagram for the server described above.

In the above-described operation environment, the present application provides a video playing method as shown in fig. 3. It should be noted that, the video playing method of this embodiment may be performed by the mobile terminal of the embodiment shown in fig. 1.

Fig. 3 is a flowchart of a video playing method according to an embodiment of the present application. As shown in fig. 3, the method may include the steps of:

Step S302, object information of an object to be transacted and video information related to the object are acquired.

In the technical solution provided in the above step S302 of the present invention, object information of an object to be transacted is obtained, and video information associated with the transacted object is obtained, where the object information may be used to transact the object, and the video information may be used to show a use process of the object, for example, the video information may jump to a video playing page of the use process of the transacted object.

In this embodiment, the object information may include merchandise information, the video information may include video addresses, segment information, etc., and the video information may originate from any video itself, where the video addresses may be acquired in response to configuration instructions.

Step S304, generating transaction prompt information based on the object information, and generating a video picture of the using process based on the video information.

In the technical solution provided in the above step S304 of the present invention, according to the obtained object information, transaction prompt information corresponding to the object information is generated, and according to the obtained video information, a video frame of a use process corresponding to the object is generated, where the transaction prompt information may be used to prompt a video player to jump from a video playing page to a transaction page of a transaction object, for example, may be an entry of the transaction page of the transaction object.

Step S306, playing the video picture on the video playing page, and displaying the transaction prompt information on the video picture.

In the technical scheme provided in the step S306, the generated video frame is played on the video playing page, and the generated transaction prompt information is displayed on the video frame.

In this embodiment, the video playing page may display the transaction prompt information while playing the video picture, or may only play the video picture without displaying the transaction prompt information.

Through the steps S302 to S306 of the present application, object information of an object to be transacted and video information associated with the object are obtained, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture. That is, the embodiment of the application generates the transaction prompt information based on the acquired object information, generates the video picture based on the acquired video information related to the object, and simultaneously displays the transaction prompt information and the video picture on the video playing page, thereby achieving the purpose of simplifying the interaction step, realizing the technical effect of shortening the interaction link between the video playing of the transaction object and the transaction page of the transaction object, and further solving the technical problem of long interaction link between the video playing of the transaction object and the transaction page of the transaction object.

The above-described method of this embodiment is further described below.

As an optional implementation manner, step S304 generates transaction prompt information based on the object information, and generating a video frame of the usage procedure based on the video information includes: a plurality of sub-video pictures of the usage process are generated based on the video information, wherein the plurality of sub-video pictures are used to construct video pictures, and each sub-video picture is used to present at least one usage pattern of the object.

In this embodiment, multiple segments of sub-video frames of the use process of the transaction object are generated according to the acquired video information, where the multiple segments of sub-video frames may be used to form an integral video frame or may be used to form a single segment video frame; each sub-video frame may be used to present at least one usage pattern of the object, which may include at least one step of a usage process of the object, e.g., a usage pattern of the transaction object may include a first step of a usage process of the transaction object.

As an alternative embodiment, generating a multi-segment sub-video picture of a use process based on video information includes: retrieving video playing resources of a video picture based on a video address, wherein the video information comprises the video address; determining a number of segments of the video picture based on video segment information, wherein the video information includes video segment information; a sub-video picture of the number of segments is generated based on the video playback resource.

In this embodiment, firstly, a video playing resource of a video picture is retrieved according to the obtained video address, the number of segments of the video picture is determined according to the obtained video segmentation information, and then a sub-video picture with a corresponding number of segments is generated according to the obtained video playing resource and the determined number of segments, wherein the video information may include the video address or the video segmentation information.

Alternatively, the video segment information may be used to describe a set of segmented videos, for example, a 2 nd sub-video picture in the set of segmented videos may begin playing by jumping to 14 th second.

As an optional embodiment, step S306, playing the video frame on the video playing page includes: determining a target sub-video picture in the multi-section sub-video picture; and playing the target sub-video picture on the video playing page.

In this embodiment, among the generated multiple segments of sub-video frames, a target sub-video frame is determined, and the target sub-video frame is displayed on a video playing page, where the target sub-video frame may be a segment of sub-video frame that is focused on by a user.

As an alternative embodiment, the method further comprises: acquiring a link address of a transaction page based on the transaction prompt information; and jumping the video playing page to the transaction page based on the link address.

In this embodiment, according to the transaction prompt information displayed on the video playing page, the link address of the transaction page is obtained, and the obtained link address is clicked, so that the jump from the video playing page to the transaction page is realized.

As an optional embodiment, step S304, generating the transaction hint information based on the object information includes: acquiring attribute information of an object from object information; transaction hint information is generated based on the attribute information.

In this embodiment, attribute information of the transaction object is determined in the object information according to the acquired object information, and then transaction prompt information is generated according to the acquired attribute information, where the object information may include attribute information, and the attribute information may include a name, a price, a picture, and the like of the transaction object.

In the embodiment of the invention, a plurality of segments of sub-video pictures are generated through video playing resources and video segmentation information acquired based on video information, and a target sub-video picture is determined so as to display corresponding video pictures on a video playing page; the link address of the transaction page is acquired through the transaction prompt information acquired based on the object information, so that the jump from the video playing page to the transaction page is realized, the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object is realized, and the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object is further solved.

The embodiment of the invention also provides another video playing method from the man-machine interaction side.

Fig. 4 is a flowchart of another video playing method according to an embodiment of the present invention. As shown in fig. 4, the method may include the steps of:

step S402, displaying transaction prompt information of an object to be transacted and a video picture to be played on a video playing page.

In the technical scheme provided in the above step S402 of the present invention, on a video playing page, transaction prompt information of an object to be transacted and a video picture to be played are displayed, wherein the transaction prompt information can be generated by object information of the transaction object and can be used for prompting the video player to jump from the video playing page to the transaction page of the object; the object information may be used to transact the object to be transacted; the video frames can be used for representing the use process of the object to be transacted and can also be used for displaying video information associated with the object to be transacted.

In step S404, in response to the video playing command acting on the video playing page, a video frame is played on the video playing page, and the transaction prompt information is displayed on the video frame.

In the technical scheme provided in the step S404, the video playing instruction acts on the video playing page, the video playing page responds to the instruction, the video picture is played on the video playing page, and the transaction prompt information is displayed on the video picture.

In this embodiment, the video playing instruction may be used to play a video frame and display the transaction prompt information on the video frame, for example, by sending a video playing instruction for displaying the transaction prompt information on a video playing page, and responding to the video playing instruction, the transaction prompt information is displayed.

In the embodiment of the invention, transaction prompt information of an object to be transacted and a video picture to be played are displayed on a video playing page, wherein the transaction prompt information is generated by object information of the object and is used for prompting a video player to jump from the video playing page to a transaction page of the object, the object information is used for transacting the object, and the video picture is used for representing the use process of the object and is displayed based on video information associated with the object; and responding to the video playing instruction acted on the video playing page, playing video pictures on the video playing page, and displaying transaction prompt information on the video pictures. That is, the embodiment of the invention displays the transaction prompt information of the transaction object and the video picture to be played on the video playing page, and displays the transaction prompt information and plays the video picture on the video playing page based on the video playing instruction acting on the video playing page, thereby realizing the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object, and further solving the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object.

The above-described method of this embodiment is further described below.

As an alternative embodiment, when playing a video frame on a video playing page, the method further comprises: responding to a segmentation playing instruction acted on a video playing page, and displaying a plurality of segments of sub-video pictures on the video playing page, wherein the plurality of segments of sub-video pictures are used for forming video pictures, and each segment of sub-video picture is used for displaying at least one using step of an object; and in response to a selection instruction of a target sub-video picture in the multi-section sub-video pictures, updating the current video picture played by the video playing page to the target sub-video picture.

In this embodiment, the segment playing instruction acts on the video playing page, the video playing page responds to the segment playing instruction, a plurality of segments of sub-video frames are displayed on the video playing page, the selecting instruction of the target sub-video frame in the plurality of segments of sub-video frames acts on the video playing page, the video playing page responds to the selecting instruction, and the current video frame played by the video playing page is updated to the target sub-video frame, wherein the plurality of segments of sub-video frames can be used for forming the video frame, and each segment of sub-video frame can be used for displaying at least one using step of the object.

Optionally, the response segment playing instruction and the selection instruction of the target sub-video picture can be used for fast jumping to the sub-video picture required by the user, for example, the response segment playing instruction is responded by firstly sending the segment playing instruction for displaying the multi-segment sub-video picture on the video playing page, so as to realize the display of the multi-segment sub-video picture; and then sending a selection instruction for selecting the target sub-video picture in the multiple sections of sub-video pictures on the video playing page, and responding to the selection instruction to update the target sub-video picture on the video playing page.

As an alternative embodiment, the method further comprises: responding to a selection instruction of the transaction prompt information, and acquiring a link address of a transaction page; and jumping the video playing page to the transaction page based on the link address.

In this embodiment, a selection instruction of the transaction prompt information acts on the video playing page, the video playing page responds to the selection instruction, the link address of the transaction page is obtained, the jump from the video playing page to the transaction page is realized by clicking the obtained link address, for example, by sending a selection instruction of obtaining the link address of the transaction page on the video playing page, and the link address of the transaction page is obtained by corresponding to the selection instruction.

As an alternative embodiment, the method further comprises: and responding to a return operation instruction of the transaction page, and jumping the transaction page to the video playing page.

In this embodiment, the return operation instruction acts on the transaction page, and the transaction page jumps the transaction page to the video playing page in response to the return operation instruction, where the return operation instruction may be used to jump from the transaction page to the video playing page, for example, by sending a return operation instruction to jump from the transaction page to the video playing page on the transaction page, and in response to the return operation instruction, the jump from the transaction page to the video playing page is implemented.

According to the embodiment of the invention, the transaction prompt information of the transaction object and the video picture to be played are displayed on the video playing page, and the transaction prompt information is displayed and the video picture is played on the video playing page based on the video playing instruction acted on the video playing page, so that the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object is realized, and the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object is further solved.

Fig. 5 is a flowchart of another video playing method according to an embodiment of the present invention. As shown in fig. 5, the method may include the steps of:

step S502, displaying the use prompt information of the object to be transacted on the graphical user interface.

In the technical scheme provided in the step S502 of the present invention, the acquired use prompt information of the object to be transacted is displayed on the graphical user interface, where the use prompt information may be used to prompt the use process of the display object, and may be a card containing the use instruction.

Step S504, responding to the determining operation instruction of the using prompt information, triggering a video playing request.

In the technical scheme provided in the above step S504, a determining operation instruction for using prompt information acts on a video player, and the video player triggers a video playing request on the video player in response to the determining operation instruction, where the video playing request may be used to request the video player to display transaction prompt information of an object to be transacted and play a video picture on a video playing page, may be acquired based on the transaction prompt information, and the video playing request may include object information and video information; the transaction prompt information can be generated by object information of the object and can be used for prompting the video player to jump from a video playing page to a transaction page of the object; the object information may be used to transact the object; the video frames may be used to characterize the use of the object and may be presented based on video information associated with the object. .

In the embodiment of the invention, the use prompt information of the object to be transacted is displayed on a graphical user interface, wherein the use prompt information is used for prompting the use process of the display object; and triggering a video playing request in response to a determining operation instruction of using the prompt information, wherein the video playing request is used for requesting the video player to display transaction prompt information of an object to be transacted and playing video pictures on a video playing page, the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video pictures are used for representing the using process of the object and are displayed based on the video information associated with the object. That is, the embodiment of the invention determines the use prompt information displayed on the graphical user interface and triggers the video playing request based on the determination operation instruction acted on the video player, thereby realizing the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object, and further solving the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object.

The embodiment of the invention also provides another object processing method from the interaction side.

Fig. 6 is a flowchart of a video playing method according to an embodiment of the present invention. As shown in fig. 6, the method may include the steps of:

in step S602, object information of an object to be transacted and video information associated with the object are acquired.

In the technical solution provided in the above step S602 of the present invention, object information of an object to be transacted is obtained, and video information associated with the object to be transacted is obtained, where the object information may be used to transact the object, and the video information may be used to display a use process of the object on a virtual reality VR device or an augmented reality AR device.

In step S604, transaction prompt information is generated based on the object information, and a video picture of the usage procedure is generated based on the video information.

In the technical scheme provided in the step S604, transaction prompt information is generated based on the obtained object information, and a video picture of the use process of the object to be transacted is generated based on the obtained video information, wherein the transaction prompt information can be used for prompting the VR device or the AR device to jump from the video playing page to the transaction page of the object.

In step S606, the VR device or the AR device is driven to play the video frame on the video play page, and the transaction prompt information is displayed on the video frame.

In the embodiment of the invention, object information of an object to be transacted and video information related to the object are acquired, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object on Virtual Reality (VR) equipment or Augmented Reality (AR) equipment; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting VR equipment or AR equipment to jump from a video playing page to a transaction page of the object; and driving the VR equipment or the AR equipment to play the video picture on the video play page, and displaying the transaction prompt information on the video picture. That is, the embodiment of the invention displays the obtained object information and video information, and the transaction prompt information and the video picture of the using process generated based on the object information and the video information by driving the VR device or the AR device, thereby realizing the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object, and further solving the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object.

The embodiment of the invention also provides a video playing system. It should be noted that the video playing system may be used to execute the processing method of the above object.

Fig. 7 is a schematic diagram of a video playing system according to an embodiment of the present invention, and as shown in fig. 7, the video playing system 70 may include: an e-commerce platform 702 and a video player 704.

The e-commerce platform 702 is configured to send object information of an object to be transacted and video information associated with the object, where the object information is used for transacting the object, and the video information is used for displaying a use process of the object.

In the electronic commerce platform 702 according to the embodiment of the present invention, object information of an object to be transacted and video information associated with the object to be transacted may be sent, where the object information may be used to transact the object, and the video information may be used to display a use process of the object.

The video player 704 is configured to generate transaction prompt information based on the acquired object information, and generate a video picture of the use process based on the video information, where the transaction prompt information is used to prompt the video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture.

In the video player 704 according to the embodiment of the present invention, the transaction prompt information may be generated based on the object information, and the video picture in the use process may be generated based on the video information, where the video picture is played on the video playing page, and the transaction prompt information is displayed on the video picture, where the object information and the video information may be sent by the e-commerce platform 702, and the transaction prompt information is used to prompt the video player to jump from the video playing page to the transaction page of the object.

In the embodiment of the invention, the video player generates the transaction prompt information and the video picture in the using process through the object information and the video information sent by the electronic commerce platform, and the transaction prompt information and the video picture in the using process are displayed on the video playing page, so that the technical effect of shortening the interactive link between the video playing of the transaction object and the transaction page of the transaction object is realized, and the technical problem of long interactive link between the video playing of the transaction object and the transaction page of the transaction object is further solved.

It should be noted that, for simplicity of description, the foregoing method embodiments are all described as a series of acts, but it should be understood by those skilled in the art that the present invention is not limited by the order of acts described, as some steps may be performed in other orders or concurrently in accordance with the present invention. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required for the present invention.

From the description of the above embodiments, it will be clear to a person skilled in the art that the method according to the above embodiments may be implemented by means of software plus the necessary general hardware platform, but of course also by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method according to the embodiments of the present invention.

Example 2

The following describes a preferred implementation of the method of this embodiment, specifically, a method for playing a video in short segments.

In the related art, for the interaction scheme of the transaction process, when a consumer consults how to use a certain commodity, customer service often provides a video link for the consumer, and the video link can be a link of various different video platforms, but the related video playing interaction in the consultation process is often tedious and lengthy, and the association between the video and the commodity is not compact, so that the problem of long interaction link between the use video playing of the transaction object and the transaction page of the transaction object exists.

Fig. 8 (a) is a schematic diagram of providing video links when consulting a transaction object according to one of the related art, as shown in fig. 8 (a), when a consumer consults a commodity a in a flagship S, a customer service Q is switched to an after-sales customer service D, and the after-sales customer service D replies to the corresponding video links according to the consumer' S demand, wherein the commodity a is a commodity in the flagship S.

FIG. 8 (b) is a schematic diagram of providing video links when consulting a transaction object according to another related art, as shown in FIG. 8 (b), after a customer wakes up a customer service, the customer service D replies to the corresponding video links according to the customer's needs, including: "Wifi connection mode of commodity A: 1. before using Wifi function, please download APP of corresponding model in the mobile phone: http:// mp.xxxxx.xx.com/s/Ds 5zGrAdDPdH6I1jVgeLZQ; 2. after the mobile phone is started, an upper key beside the mobile phone is pressed down, then a Wifi name and a password are displayed on a display screen, meanwhile, a top indicator lamp can be turned on, the Wifi connection on the mobile phone is turned on, and the Wifi connection on the display screen of the camera is searched; 3. and opening the APP downloaded in the front, and selecting the Wifi of the commodity A. At this point, the article A can be controlled. Video connection tutorial: ttp/(mp. Xxxxxxxx. Xx. Com/s/Mm8H-VKfb9JB2GhkXtkv0 g). Wherein, customer service can be awakened by inputting a mode of 'turning manual', and the like.

Fig. 8 (c) is a schematic diagram of a video playing page according to the related art, as shown in fig. 8 (c), clicking on a video link of a customer service reply may jump to a video playing page of "how to install commodity a", where the video playing page is a video playing page of the video platform K, and the video playing page includes a link to an APP of the video platform K.

In customer service consultation of the e-commerce platform, the embodiment of the invention designs a special player suitable for playing video on the e-commerce platform, and has better experience in consultation interaction aspects of how the commodity is used and the like.

Fig. 9 is a flowchart of a method for playing a segmented video according to an embodiment of the present invention, as shown in fig. 9, the method may include the steps of:

step S902, displaying a video link.

Fig. 10 is a schematic diagram showing video information of a transaction object according to another embodiment of the present invention, as shown in fig. 10, after a consumer consults a commodity, a customer service transmits a card link to the consumer, wherein the consulting commodity may include a use method, an installation method, etc. of the consulting commodity, the customer service may include a manual customer service and an intelligent customer service, and the card link may be used to include a corresponding video address.

Step S904, a video playing page is displayed.

Fig. 11 (a) is a schematic diagram of a segmented video playing page according to an embodiment of the present invention, as shown in fig. 11 (a), after a consumer clicks a card link, the video player jumps to a video player M to display a video playing page of a method of using a commodity B to play a video, where the video player M may be a dedicated player for playing a video on an e-commerce platform, or may be an online fifth generation hypertext markup language (Hyper Text Markup Language, abbreviated as H5) player.

The video player can be realized by a video player Web technology, and the data required by the video player when playing can be obtained from the URL of the video player address.

Optionally, the video playing page can display a commodity quick channel at the lower left corner, and the link of the commodity B is clicked to quickly return to the entrance of the purchasing page, so that the link of the consumer purchasing the commodity is shortened, and the conversion is promoted; the step entry of the method of use of the article B may also be displayed in the lower right corner.

For example, when the quick commodity channel is displayed in the lower left corner of the video playing page, if the main content of the video picture is watched by the consumer, the experience is reduced, and at this time, the consumer can adjust the display position of the quick commodity channel and can also pack the quick commodity channel.

The merchant needs to configure the video itself, manually annotate out the video segments, and there are three general types of parameters when transmitting to the video player: the video address, the segmentation information and the associated commodity information can be displayed by the video player only after different video addresses, segmentation information and associated commodity information are input.

For example, "https:// h5. Xxxxx. Com/dxmvideoplaye#" corresponds to a URL video address, "fragment" corresponds to segment information, and "item" corresponds to associated merchandise information.

Step S906, playing the video frame on the video playing page.

The video player can perform sectional play, and for complex operation videos, a consumer can quickly jump to a place where the consumer wants to see through sectional play, wherein the sectional play can be automatically displayed according to preset parameters, and can also be manually set for selection and adjustment.

Fig. 11 (B) is a schematic diagram of another segmented video playing page according to an embodiment of the present invention, as shown in fig. 11 (B), when a consumer clicks a step entry, specific steps of a method for displaying a commodity B under the video playing page may be directly skipped to a video clip corresponding to the step by clicking different steps, where the step displayed under the video playing page may be viewed and selected by sliding or the like.

According to the embodiment of the invention, the card link sent by the customer service is clicked, the video address corresponding to the card link is jumped to, and the video player is opened to display the segmented video playing picture, so that the aim of improving the interaction efficiency in the transaction process is fulfilled, the technical effect of shortening the interaction link between the video playing of the transaction object and the transaction page of the transaction object is realized, and the technical problem of long interaction link between the video playing of the transaction object and the transaction page of the transaction object is solved.

From the above description of the embodiments, it will be clear to those skilled in the art that the method of processing an object according to the above embodiments may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, although in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising several instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method of the various embodiments of the present invention.

Example 3

According to an embodiment of the present invention, there is also provided a video playing device for implementing the video playing method shown in fig. 3.

Fig. 12 is a schematic diagram of a video playing device according to an embodiment of the present invention, and as shown in fig. 12, the video playing device 120 may include: a first acquisition unit 1202, a first generation unit 1204, and a first display unit 1206.

The first obtaining unit 1202 is configured to obtain object information of an object to be transacted and video information associated with the object, where the object information is used for transacting the object, and the video information is used for displaying a use process of the object.

The first generating unit 1204 is configured to generate transaction prompt information based on the object information, and generate a video frame of the usage process based on the video information, where the transaction prompt information is used to prompt the video player to jump from the video playing page to the transaction page of the object.

The first display unit 1206 is configured to play a video frame on the video play page, and display transaction prompt information on the video frame.

Here, the first acquiring unit 1202, the first generating unit 1204, and the first display unit 1206 described above correspond to steps S302 to S306 in embodiment 1, and the three units are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1 described above. It should be noted that the above-described units may be operated as part of the apparatus in the computer terminal 10 provided in embodiment 1.

According to an embodiment of the present invention, there is also provided a video playing device for implementing the video playing method shown in fig. 4.

Fig. 13 is a schematic diagram of a video playing device according to an embodiment of the present invention, and as shown in fig. 13, the video playing device 130 may include: a second display unit 1302 and a playback unit 1304.

The second display unit 1302 is configured to display, on the video playing page, transaction prompt information of an object to be transacted and a video picture to be played, where the transaction prompt information is generated by object information of the object, and is used to prompt the video player to jump from the video playing page to a transaction page of the object, the object information is used to transact the object, and the video picture is used to characterize a use process of the object, and is displayed based on video information associated with the object.

A playing unit 1304, configured to play a video frame on the video playing page in response to the video playing instruction acting on the video playing page, and display transaction prompt information on the video frame.

Here, it should be noted that the second display unit 1302 and the playing unit 1304 correspond to steps S402 to S404 in embodiment 1, and the two units are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1. It should be noted that the above-described units may be operated as part of the apparatus in the computer terminal 10 provided in embodiment 1.

According to an embodiment of the present invention, there is also provided a video playing device for implementing the video playing method shown in fig. 5.

Fig. 14 is a schematic diagram of a video playing device according to an embodiment of the present invention, and as shown in fig. 14, the video playing device 140 may include: a third display unit 1402 and a trigger unit 1404.

A third display unit 1402, configured to display, on the graphical user interface, use prompt information of the object to be transacted, where the use prompt information is used to prompt a use process of the display object.

The triggering unit 1404 is configured to trigger a video playing request in response to an operation instruction for determining the usage hint information, where the video playing request is used to request the video player to display, on a video playing page, transaction hint information of an object to be transacted and a playing video frame, where the transaction hint information is generated by object information of the object, and is used to hint the video player to jump from the video playing page to a transaction page of the object, the object information is used to transact the object, and the video frame is used to represent a usage process of the object, and is displayed based on video information associated with the object.

Here, it should be noted that the third display unit 1402 and the trigger unit 1404 correspond to steps S502 to S504 in embodiment 1, and the two units are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1. It should be noted that the above-described units may be operated as part of the apparatus in the computer terminal 10 provided in embodiment 1.

According to an embodiment of the present invention, there is also provided a video playing device for implementing the video playing method shown in fig. 6.

Fig. 15 is a schematic diagram of a video playing device according to an embodiment of the present invention, and as shown in fig. 15, the video playing device 150 may include: a second acquisition unit 1502, a second generation unit 1504, and a drive unit 1506.

The second obtaining unit 1502 is configured to obtain object information of an object to be transacted and video information associated with the object, where the object information is used for transacting the object, and the video information is used for displaying a use process of the object on a virtual reality VR device or an augmented reality AR device.

The second generating unit 1504 is configured to generate transaction prompt information based on the object information, and generate a video frame of the usage process based on the video information, where the transaction prompt information is used to prompt the VR device or the AR device to jump from the video playing page to the transaction page of the object.

The driving unit 1506 is configured to drive the VR device or the AR device to play a video frame on the video play page, and display the transaction prompt information on the video frame.

Here, it should be noted that the above-described second acquisition unit 1502, second generation unit 1504, and driving unit 1506 correspond to step S602 to step S606 in embodiment 1, and the three units are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described units may be operated as part of the apparatus in the computer terminal 10 provided in embodiment 1.

In the embodiment, the corresponding biological model is obtained by reconstructing the original image of the biological object, the driven biological model is fused to the scene image of the virtual world, and the target moving image is generated, so that the purpose of presenting the moving effect result of the biological model in the virtual world is achieved, the technical effect of improving the effect of simulating the object is achieved, and the technical problem of poor effect of simulating the object is solved.

Example 4

Embodiments of the present invention may provide a computer terminal, which may be any one of a group of computer terminals. Alternatively, in the present embodiment, the above-described computer terminal may be replaced with a terminal device such as a mobile terminal.

Alternatively, in this embodiment, the above-mentioned computer terminal may be located in at least one network device among a plurality of network devices of the computer network.

In this embodiment, the above-mentioned computer terminal may execute the program code of the following steps in the video playing method: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture.

Alternatively, fig. 16 is a block diagram of a computer terminal according to an embodiment of the present invention. As shown in fig. 16, the computer terminal a may include: one or more (only one is shown) processors 1602, memory 1604, and transmission means 1606.

The memory 1604 may be used for storing software programs and modules, such as program instructions/modules corresponding to the video playing method and apparatus in the embodiments of the present invention, and the processor 1602 executes the software programs and modules stored in the memory, thereby executing various functional applications and data processing, i.e., implementing the video playing method described above. The memory 1604 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory may further comprise memory remotely located from the processor, the remote memory being connectable to the computer terminal a through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The processor 1602 may call the information stored in the memory and the application program via the transmission device to perform the following steps: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture.

Optionally, the above processor may further execute program code for: a plurality of sub-video pictures of the usage process are generated based on the video information, wherein the plurality of sub-video pictures are used to construct video pictures, and each sub-video picture is used to present at least one usage pattern of the object.

Optionally, the above processor may further execute program code for: retrieving video playing resources of a video picture based on a video address, wherein the video information comprises the video address; determining a number of segments of the video picture based on video segment information, wherein the video information includes video segment information; a sub-video picture of the number of segments is generated based on the video playback resource.

Optionally, the above processor may further execute program code for: determining a target sub-video picture in the multi-section sub-video picture; and playing the target sub-video picture on the video playing page.

Optionally, the above processor may further execute program code for: acquiring a link address of a transaction page based on the transaction prompt information; and jumping the video playing page to the transaction page based on the link address.

Optionally, the above processor may further execute program code for: acquiring attribute information of an object from object information; transaction hint information is generated based on the attribute information.

As an alternative example, the processor may call the information stored in the memory and the application program through the transmission device to perform the following steps: displaying transaction prompt information of an object to be transacted and a video picture to be played on a video playing page, wherein the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video picture is used for representing the use process of the object and is displayed based on video information associated with the object; and responding to the video playing instruction acted on the video playing page, playing video pictures on the video playing page, and displaying transaction prompt information on the video pictures.

Optionally, the above processor may further execute program code for: responding to a segmentation playing instruction acted on a video playing page, and displaying a plurality of segments of sub-video pictures on the video playing page, wherein the plurality of segments of sub-video pictures are used for forming video pictures, and each segment of sub-video picture is used for displaying at least one using step of an object; and in response to a selection instruction of a target sub-video picture in the multi-section sub-video pictures, updating the current video picture played by the video playing page to the target sub-video picture.

Optionally, the above processor may further execute program code for: responding to a selection instruction of the transaction prompt information, and acquiring a link address of a transaction page; and jumping the video playing page to the transaction page based on the link address.

Optionally, the above processor may further execute program code for: and responding to a return operation instruction of the transaction page, and jumping the transaction page to the video playing page.

As an alternative example, the processor may call the information stored in the memory and the application program through the transmission device to perform the following steps: displaying use prompt information of the object to be transacted on a graphical user interface, wherein the use prompt information is used for prompting the use process of the display object; and triggering a video playing request in response to a determining operation instruction of using the prompt information, wherein the video playing request is used for requesting the video player to display transaction prompt information of an object to be transacted and playing video pictures on a video playing page, the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video pictures are used for representing the using process of the object and are displayed based on the video information associated with the object.

As an alternative example, the processor may call the information stored in the memory and the application program through the transmission device to perform the following steps: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object on Virtual Reality (VR) equipment or Augmented Reality (AR) equipment; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting VR equipment or AR equipment to jump from a video playing page to a transaction page of the object; and driving the VR equipment or the AR equipment to play the video picture on the video play page, and displaying the transaction prompt information on the video picture.

It will be appreciated by those skilled in the art that the configuration shown in fig. 16 is only illustrative, and the computer terminal may be a smart phone (such as an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, a mobile internet device (Mobile Internet Devices, MID), a PAD, etc. Fig. 16 does not limit the structure of the computer terminal a. For example, the computer terminal a may also include more or fewer components (such as a network interface, a display device, etc.) than shown in fig. 16, or have a different configuration than shown in fig. 16.

Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be implemented by a program for instructing a terminal device to execute in association with hardware, the program may be stored in a computer readable storage medium, and the storage medium may include: flash disk, read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), magnetic or optical disk, and the like.

Example 5

Embodiments of the present invention also provide a computer-readable storage medium. Alternatively, in this embodiment, the computer readable storage medium may be used to store the program code executed by the video playing method provided in the first embodiment.

Alternatively, in this embodiment, the above-mentioned computer-readable storage medium may be located in any one of the computer terminals in the computer terminal group in the computer network, or in any one of the mobile terminals in the mobile terminal group.

Optionally, in the present embodiment, the computer readable storage medium is configured to store program code for performing the steps of: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting a video player to jump from a video playing page to a transaction page of the object; and playing the video picture on the video playing page, and displaying transaction prompt information on the video picture.

Optionally, the above computer readable storage medium may further execute program code for: a plurality of sub-video pictures of the usage process are generated based on the video information, wherein the plurality of sub-video pictures are used to construct video pictures, and each sub-video picture is used to present at least one usage pattern of the object.

Optionally, the above computer readable storage medium may further execute program code for: retrieving video playing resources of a video picture based on a video address, wherein the video information comprises the video address; determining a number of segments of the video picture based on video segment information, wherein the video information includes video segment information; a sub-video picture of the number of segments is generated based on the video playback resource.

Optionally, the above computer readable storage medium may further execute program code for: determining a target sub-video picture in the multi-section sub-video picture; and playing the target sub-video picture on the video playing page.

Optionally, the above computer readable storage medium may further execute program code for: acquiring a link address of a transaction page based on the transaction prompt information; and jumping the video playing page to the transaction page based on the link address.

Optionally, the above computer readable storage medium may further execute program code for: acquiring attribute information of an object from object information; transaction hint information is generated based on the attribute information.

As an alternative example, the computer readable storage medium is arranged to store program code for performing the steps of: displaying transaction prompt information of an object to be transacted and a video picture to be played on a video playing page, wherein the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video picture is used for representing the use process of the object and is displayed based on video information associated with the object; and responding to the video playing instruction acted on the video playing page, playing video pictures on the video playing page, and displaying transaction prompt information on the video pictures.

Optionally, the above computer readable storage medium may further execute program code for: responding to a segmentation playing instruction acted on a video playing page, and displaying a plurality of segments of sub-video pictures on the video playing page, wherein the plurality of segments of sub-video pictures are used for forming video pictures, and each segment of sub-video picture is used for displaying at least one using step of an object; and in response to a selection instruction of a target sub-video picture in the multi-section sub-video pictures, updating the current video picture played by the video playing page to the target sub-video picture.

Optionally, the above computer readable storage medium may further execute program code for: responding to a selection instruction of the transaction prompt information, and acquiring a link address of a transaction page; and jumping the video playing page to the transaction page based on the link address.

Optionally, the above computer readable storage medium may further execute program code for: and responding to a return operation instruction of the transaction page, and jumping the transaction page to the video playing page.

As an alternative example, the computer readable storage medium is arranged to store program code for performing the steps of: displaying use prompt information of the object to be transacted on a graphical user interface, wherein the use prompt information is used for prompting the use process of the display object; and triggering a video playing request in response to a determining operation instruction of using the prompt information, wherein the video playing request is used for requesting the video player to display transaction prompt information of an object to be transacted and playing video pictures on a video playing page, the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, and the video pictures are used for representing the using process of the object and are displayed based on the video information associated with the object.

Optionally, the above computer readable storage medium may further execute program code for: the video play request includes object information and video information.

As an alternative example, the computer readable storage medium is arranged to store program code for performing the steps of: acquiring object information of an object to be transacted and video information related to the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object on Virtual Reality (VR) equipment or Augmented Reality (AR) equipment; generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting VR equipment or AR equipment to jump from a video playing page to a transaction page of the object; and driving the VR equipment or the AR equipment to play the video picture on the video play page, and displaying the transaction prompt information on the video picture.

The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.

In the foregoing embodiments of the present invention, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed technology may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, such as the division of the units, is merely a logical function division, and may be implemented in another manner, for example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The foregoing is merely a preferred embodiment of the present invention and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present invention, which are intended to be comprehended within the scope of the present invention.

Claims

1. A video playing method, applied to a video player, comprising:

acquiring object information of an object to be transacted and video information associated with the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object;

generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting the video player to jump from a video playing page to a transaction page of the object;

the video picture is played on the video playing page, and the transaction prompt information is displayed on the video picture, wherein the video player is used for displaying the video playing page on an e-commerce platform and playing the video on the video playing page;

wherein playing the video picture on the video playing page, and displaying the transaction prompt information on the video picture comprises: responding to a determining operation instruction obtained by carrying out consultation operation on the use prompt information on the consultation interaction interface of the electronic commerce platform, jumping from the consultation interaction interface to the video playing page to play the video picture, and displaying the transaction prompt information and the video information on the video picture, wherein the consultation interaction interface is used for consulting the use process of the object, the use prompt information is used for prompting the use process of displaying the object, the video information comprises video segmentation information, and the video segmentation information is obtained by dividing the use process.

2. The method of claim 1, wherein generating a video picture of the use process based on the video information comprises:

and generating a plurality of sections of sub-video pictures of the using process based on the video information, wherein the plurality of sections of sub-video pictures are used for forming the video pictures, and each section of sub-video picture is used for displaying at least one using mode of the object.

3. The method of claim 2, wherein generating the multiple segments of sub-video pictures of the usage process based on the video information comprises:

retrieving video playing resources of the video picture based on a video address, wherein the video information comprises the video address;

determining a number of segments of the video picture based on the video segment information;

and generating the sub-video pictures of the segmentation number based on the video playing resource.

4. A method according to claim 3, wherein playing the video picture on the video play page comprises:

determining a target sub-video picture in the multi-section sub-video picture;

and playing the target sub-video picture on the video playing page.

5. The method according to claim 1, wherein the method further comprises:

acquiring a link address of the transaction page based on the transaction prompt information;

and jumping the video playing page to the transaction page based on the link address.

6. The method according to any one of claims 1 to 5, wherein generating transaction hint information based on the object information comprises:

acquiring attribute information of the object from the object information;

and generating the transaction prompt information based on the attribute information.

7. A video playing method, applied to a video player, wherein the video player provides a video playing page, the method comprising:

displaying transaction prompt information of an object to be transacted and a video picture to be played on the video playing page, wherein the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, the video picture is used for representing the using process of the object and is displayed based on the video information related to the object, the video player is used for displaying the video playing page on an electronic commerce platform and playing video on the video playing page, the video playing page is used for jumping from a consultation interaction interface to play the video picture in response to a determined operation instruction obtained by performing consultation operation on the using prompt information on the consultation interaction interface of the electronic commerce platform, the using prompt information is used for prompting the displaying of the using process of the object, and the consultation interaction interface is used for consulting the using process of the object;

And responding to a video playing instruction acted on the video playing page, playing the video picture on the video playing page, and displaying the transaction prompt information on the video picture, wherein the video picture is also used for displaying the video information, the video information comprises video segmentation information, and the video segmentation information is obtained by dividing the using process.

8. The method of claim 7, wherein when playing the video picture on the video play page, the method further comprises:

responding to a segmentation playing instruction acted on the video playing page, and displaying a plurality of segments of sub-video pictures on the video playing page, wherein the plurality of segments of sub-video pictures are used for forming the video pictures, and each segment of sub-video picture is used for displaying at least one using step of the object;

and responding to a selection instruction of a target sub-video picture in the multi-section sub-video picture, and updating the current video picture played by the video playing page to the target sub-video picture.

9. The method of claim 7, wherein the method further comprises:

Responding to the selection instruction of the transaction prompt information, and acquiring the link address of the transaction page;

10. The method according to claim 9, wherein the method further comprises:

and responding to a return operation instruction of the transaction page, and jumping the transaction page to the video playing page.

11. A video playing method, which is applied to an e-commerce platform, wherein the e-commerce platform provides a graphical user interface, the method comprising:

displaying use prompt information of an object to be transacted on the graphical user interface, wherein the use prompt information is used for prompting and displaying the use process of the object;

and triggering a video playing request in response to a determining operation instruction of the using prompt information, wherein the video playing request is used for requesting a video player to display transaction prompt information and playing video pictures of an object to be transacted on a video playing page, the transaction prompt information is generated by object information of the object and is used for prompting the video player to jump from the video playing page to the transaction page of the object, the object information is used for transacting the object, the video pictures are used for representing the using process of the object and are displayed based on video information related to the object, the video player is used for displaying the video playing page on the electronic commerce platform and playing video on the video playing page, the video playing page is used for jumping from the video interaction interface to play the video pictures in response to the determining operation instruction obtained by performing the consultation operation on the using prompt information on the consultation interaction interface of the electronic commerce platform, the using prompt information is used for prompting the using of the object, the video interaction interface is used for displaying the video interaction information, the video information is used for dividing the video picture information into segments, and the video picture information is used for obtaining the consultation process.

12. The method of claim 11, wherein the video play request includes the object information and the video information.

13. A video playing method, comprising:

acquiring object information of an object to be transacted and video information associated with the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object on Virtual Reality (VR) equipment or Augmented Reality (AR) equipment;

generating transaction prompt information based on the object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting the VR equipment or the AR equipment to jump from a video playing page to a transaction page of the object;

the VR equipment or the AR equipment is driven to play the video picture on the video play page, the transaction prompt information is displayed on the video picture, the video player is used for displaying the video play page on an e-commerce platform and playing video on the video play page, the video play page is used for responding to a determined operation instruction obtained by carrying out consultation operation on the use prompt information on a consultation interaction interface of the e-commerce platform, skipping is carried out from the consultation interaction interface, the video picture is played, the use prompt information is used for prompting the use process of displaying the object, the consultation interaction interface is used for carrying out consultation on the use process of the object, the video picture is also used for displaying the video information, and the video information comprises video segmentation information which is obtained by dividing the use process.

14. A video playback system, comprising: an e-commerce platform and a video player, wherein,

the electronic commerce platform is used for sending object information of an object to be transacted and video information associated with the object, wherein the object information is used for transacting the object, and the video information is used for displaying the use process of the object;

the video player is used for generating transaction prompt information based on the acquired object information and generating a video picture of the using process based on the video information, wherein the transaction prompt information is used for prompting the video player to jump from a video playing page to a transaction page of the object; the video picture is played on the video playing page, and the transaction prompt information is displayed on the video picture, wherein the video player is used for displaying the video playing page on an e-commerce platform to play video, the video playing page is used for responding to a jump instruction obtained by carrying out consultation operation on the video information on a consultation interaction interface of the e-commerce platform, the consultation interaction interface is jumped to play the video picture, the prompt information is used for prompting the use process of displaying the object, the consultation interaction interface is used for consulting the use process of the object, the video picture is also used for displaying the video information, the video information comprises video segmentation information, and the video segmentation information is obtained by dividing the use process.

15. A computer readable storage medium, characterized in that the computer readable storage medium comprises a stored program, wherein the program, when run by a processor, controls a device in which the computer readable storage medium is located to perform the method of any one of claims 1 to 13.