CN113286204A

CN113286204A - Information display method and device, computer equipment and computer readable storage medium

Info

Publication number: CN113286204A
Application number: CN202110523872.6A
Authority: CN
Inventors: 陈天雪
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-05-13
Filing date: 2021-05-13
Publication date: 2021-08-20
Also published as: WO2022237190A1

Abstract

The disclosure relates to an information display method, an information display device, computer equipment and a computer readable storage medium, and belongs to the technical field of computers. This openly through show in the live interface in not opening the article object of interactive state, set up interactive suggestion controlling part for every article object, if spectator's user wants to purchase the target object, then can use the interactive suggestion controlling part that this target object corresponds, set up interactive suggestion to this target object, when the target object is about to begin the interdynamic, show tip information, the suggestion spectator user in time returns the live interface, thereby make spectator's user need not always under the condition that the live interface waited for, also can not miss this target object, improve user experience.

Description

Information display method and device, computer equipment and computer readable storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information display method and apparatus, a computer device, and a computer-readable storage medium.

Background

Along with live and the continuous development of electricity merchant, the combination of live and electricity merchant is also inseparabler, and in the live scene of electricity merchant, the anchor user can introduce the article in the live room, puts on the shelf to the article in proper order, provides the purchase entry of article to spectator's user promptly, and spectator's user can purchase the article through the convenient information of knowing article of live content.

However, the number of the sold articles in the one-time live broadcast process is often large, the duration time is long, if the articles that the audience user wants to purchase are sold at the later time, the audience user often needs to wait for the articles to be put on the shelf in the live broadcast room, and in the live broadcast shopping scene, the waiting time of the audience user in the live broadcast room is long, and the user experience is poor.

Disclosure of Invention

The present disclosure provides an information display method, an information display apparatus, a computer device, and a computer-readable storage medium, which can reduce the waiting time of a viewer user in a live broadcast room, and improve the user experience in a live broadcast shopping process. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided an information display method, including:

displaying a live broadcast interface;

displaying at least one article object in an unopened interactive state and a corresponding interactive prompt control on the live broadcast interface;

responding to the triggering operation of an interaction prompt control corresponding to a target object in the at least one object, and displaying prompt information at a prompt moment corresponding to the target object, wherein the prompt information is used for indicating that the target object is to be in an interactive state within a preset time range.

In the embodiment of the disclosure, the object objects in the unopened interactive state are displayed in the live broadcast interface, and an interactive prompt control is set for each object, if the audience user wants to interact with the target object, the interactive prompt control corresponding to the target object can be applied, and an interactive prompt is set for the target object.

In one possible implementation manner, the displaying at least one item object in an unopened interactive state and a corresponding interactive prompt control on the live interface includes:

displaying the at least one object and a corresponding interactive prompt control in a first area of the live broadcast interface;

and responding to the sliding operation of the first area, and switching the article object displayed in the first area and the corresponding interactive prompt control.

In the embodiment of the disclosure, part of the object objects and the corresponding interactive controls are displayed in a smaller first area, the display content in the first area is switched based on the sliding operation of the audience users, more object objects and corresponding interactive controls are displayed, the display of the object objects and the interactive controls can be avoided, the live broadcast pictures in the live broadcast interface are shielded, and the live broadcast viewing experience of the audience users is prevented from being influenced.

displaying the at least one article object in the unopened interactive state on the live broadcast interface, and displaying the corresponding interactive prompt control in a triggerable state;

and for any article object in the at least one article object, responding to the article object with the interaction sequence before the article object being switched into an interactive state, and displaying the interaction prompt control corresponding to the article object into a non-triggerable state.

In the embodiment of the disclosure, by distinguishing the display states of the interactive prompt controls, the corresponding interactive prompt controls are displayed as the non-triggerable state for the object to be interacted, no interactive prompt function needs to be provided, and the interactive prompt controls are prevented from being triggered by the mistake of the audience users.

In a possible implementation manner, the presenting, at a prompt time corresponding to a target object of the at least one object, prompt information in response to a triggering operation of an interactive prompt control corresponding to the target object includes:

responding to the triggering operation of the interaction prompt control corresponding to the target object, and acquiring an interaction sequence corresponding to the at least one object;

determining a previous object whose interaction sequence is before the target object;

determining the starting time or the ending time of the previous object in the interactive state as the prompt time;

and displaying the prompt information at the prompt moment.

In the embodiment of the disclosure, the interaction sequence corresponding to each object is preset, and in the live broadcast process, the prompt time corresponding to the object is determined according to the interaction sequence, so that the interaction prompt is accurately performed on the audience user, and the audience user can be prevented from missing a certain object.

responding to the triggering operation of an interaction prompt control corresponding to the target object, and acquiring an object set by an anchor user, wherein the set object is an object in an interactive state within a preset time range;

determining the current time as the prompt time in response to the set object being the target object;

and displaying the prompt information at the prompt moment.

In the embodiment of the disclosure, the anchor user flexibly designates the object to be interacted, so that on one hand, the anchor user can better grasp the live broadcast progress, and on the other hand, the audience user can be more accurately prompted interactively.

responding to the triggering operation of an interaction prompt control corresponding to the target object, and acquiring an object and a target moment set by an anchor user, wherein the set object is an object in an interactive state within a preset time range;

determining the target time as the prompt time in response to the set object being the target object;

and displaying the prompt information at the prompt moment.

In the embodiment of the disclosure, the anchor user flexibly designates the object to be interacted and prompts the audience user to return to the target time of the live broadcast interface, on one hand, the anchor user can conveniently grasp the live broadcast progress better, and on the other hand, the prompt time can be more accurately determined so as to perform interactive prompt on the audience user.

In one possible implementation manner, the presenting the prompt information at the prompt time includes:

displaying a suspension control, wherein the suspension control is used for indicating that an interaction prompt is set for the target object;

and in response to reaching the prompt moment, displaying the prompt information on the suspension control.

In the embodiment of the disclosure, the prompt information is displayed in the form of the floating control to prompt the audience user, so that the audience user can be prevented from missing the target object.

and responding to the prompt moment, and displaying an information popup window in which the prompt information is displayed.

In the embodiment of the disclosure, the prompt information is displayed in the form of the information popup window to prompt the audience user, so that the audience user can be prevented from missing the target object.

In a possible implementation manner, after the responding to the triggering operation of the interactive prompt control corresponding to the target item object in the at least one item object and displaying the prompt information at the prompt time corresponding to the target item object, the method further includes:

and responding to the triggering operation of the prompt message, and switching the current running interface into the live interface if the current running interface is not the live interface.

In the embodiment of the disclosure, the live interface is quickly switched back by triggering the prompt message, so that the operation path for the audience user to return to the live interface can be simplified, the operation efficiency of the audience user is improved, and the user experience is improved.

According to a second aspect of the embodiments of the present disclosure, there is provided an information display method, including:

displaying a live broadcast interface of the first live broadcast room;

displaying a first article object of the first live broadcast room in the live broadcast interface, and referring to the article object and a comparison control;

and responding to the triggering operation of the comparison control, and displaying an item comparison interface based on the first item object and the reference item object, wherein the item comparison interface comprises item object information of the first item object and item object information of the reference item object.

In the embodiment of the disclosure, the article comparison function is set in the live broadcast interface, and the article information of the first article object in the current first live broadcast room is compared with the article information of the reference article object for display, so that the audience user can know the performance of the article object more quickly and comprehensively, the audience user can obtain the required article object conveniently, the interaction success rate of the article object is improved, and the user experience is improved.

In one possible implementation manner, before presenting the first item object of the first live broadcast room in the live broadcast interface and referring to the item object and the contrast control, the method further includes any one of the following:

determining the object in an interactive state in the first live broadcast room as the first object;

and determining the selected item object as the first item object in at least one item object displayed on a live interface of the first live broadcast room, wherein the at least one item object is an item object in an interactive state or an item object in an unopened interactive state.

In the embodiment of the disclosure, the object comparison function can be provided for the object in the interactive state and the object in the unopened interactive state, so that the audience user can more comprehensively know the performance of each object in the live broadcast room, and the information acquisition efficiency of the audience user is improved.

In one possible implementation manner, before presenting the first item object of the first live broadcast room in the live broadcast interface and referring to the item object and the comparison control, the method further includes:

determining at least one second live broadcast room in the live broadcast state except the first live broadcast room;

acquiring at least one second item object in the at least one second live broadcast room;

and determining the second article object of which the matching degree with the first article object meets a preset condition as the reference article object.

In the embodiment of the disclosure, the reference object which is the same type or the same type as the first object is determined from the object objects provided by other live broadcast rooms, so that the audience user can know the object objects in the other live broadcast rooms more conveniently, more choices are provided for the audience user, and the audience user can find the required object conveniently.

In one possible implementation manner, determining, as the reference object, a second object whose matching degree with the first object satisfies a preset condition, includes:

acquiring a second article identifier of each second article object and a first article identifier of the first article object;

matching each second article identification with the first article identification respectively;

and determining a second article object corresponding to a second article identifier of which the matching degree with the first article identifier meets the preset condition as the reference article object.

In the embodiment of the disclosure, since the article objects of the same type or the same type often have similar article identifiers, the operation article object corresponding to the first article object can be accurately determined by matching the article identifiers.

In one possible implementation manner, the item comparison interface includes a first interactive control and a second interactive control, the first interactive control is used for providing a purchase function for the first item object, and the second interactive control is used for providing a purchase function for the reference item object.

In the embodiment of the disclosure, the interaction control corresponding to each object is displayed on the object comparison interface, so that the audience user can conveniently and quickly initiate interaction on the object, and the interaction efficiency is improved.

In one possible implementation manner, in response to the reference object being in the unopened interactive state, the second interactive control is configured to provide a function of prompting when the reference object is in the interactive state within a preset time range.

In the embodiment of the disclosure, when the reference object is not opened in an interactive state, that is, not put on shelf, the second interactive control can quickly set an interactive prompt for the reference object, so that the user can be effectively prevented from missing the reference object, and the user experience is improved. .

According to a third aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus including:

the first display unit is configured to display a live interface;

the second display unit is configured to display at least one article object in an unopened interactive state and a corresponding interactive prompt control on the live broadcast interface;

and the third display unit is configured to respond to a triggering operation of an interaction prompt control corresponding to a target object in the at least one object, and display prompt information at a prompt moment corresponding to the target object, wherein the prompt information is used for indicating that the target object is to be in an interactive state within a preset time range.

In one possible implementation, the second presentation unit is configured to:

In one possible implementation, the third presentation unit is configured to:

and displaying the prompt information at the prompt moment.

In one possible implementation, the third presentation unit is configured to:

and displaying the prompt information at the prompt moment.

In one possible implementation, the third presentation unit is configured to:

and displaying the prompt information at the prompt moment.

In one possible implementation, the third presentation unit is configured to:

In one possible implementation, the apparatus further includes:

and the switching unit is configured to respond to the triggering operation of the prompt message, and switch the current running interface into the live interface if the current running interface is not the live interface.

According to a fourth aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus including:

the first display unit is configured to display a live interface of the first live room;

the second display unit is configured to display the first item object of the first live broadcast room, the reference item object and the comparison control in the live broadcast interface;

and the third display unit is configured to respond to the triggering operation of the comparison control, and based on the first item object and the reference item object, display an item comparison interface, wherein the item comparison interface comprises item object information of the first item object and item object information of the reference item object.

In one possible implementation, the apparatus further includes a first determining unit configured to perform any one of:

In one possible implementation, the apparatus further includes a second determining unit, the second determining unit including:

a first subunit configured to determine at least one second live room other than the first live room, which is in a live state;

a second subunit configured to acquire at least one second item object in the at least one second live broadcast room;

and the third subunit is configured to determine, as the reference object, a second object whose matching degree with the first object satisfies a preset condition.

In one possible implementation, the third subunit is configured to:

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer apparatus including:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the information presentation method described above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium including: the program code in the computer-readable storage medium, when executed by a processor of a computer device, enables the computer to readable perform the information presentation method described above.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the information presentation method described above.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an implementation environment of a method for presenting information, according to an example embodiment;

FIG. 2 is a flow diagram illustrating a method of presenting information in accordance with an exemplary embodiment;

FIG. 3 is a flow chart illustrating a method of presenting information in accordance with an exemplary embodiment;

FIG. 4 is a flow chart illustrating a method of presenting information in accordance with an exemplary embodiment;

FIG. 5 is a diagram illustrating a live interface in accordance with an exemplary embodiment;

FIG. 6 is a diagram illustrating a live interface in accordance with an exemplary embodiment;

FIG. 7 is a diagram illustrating a live interface in accordance with an exemplary embodiment;

FIG. 8 is a diagram illustrating a live interface in accordance with an exemplary embodiment;

FIG. 9 is a diagram illustrating a method of toasting according to an exemplary embodiment;

FIG. 10 is a diagram illustrating a hover control in accordance with an exemplary embodiment;

FIG. 11 is a diagram illustrating a method of toasting according to an exemplary embodiment;

FIG. 12 is a flow chart illustrating a method of presenting information in accordance with an exemplary embodiment;

FIG. 13 is a diagram illustrating a live interface in accordance with an illustrative embodiment;

FIG. 14 is a schematic illustration of an item comparison interface shown in accordance with an exemplary embodiment;

FIG. 15 is a block diagram illustrating an information presentation device according to an exemplary embodiment;

FIG. 16 is a block diagram illustrating an information presentation device according to an exemplary embodiment;

FIG. 17 is a block diagram illustrating a terminal architecture in accordance with an exemplary embodiment;

FIG. 18 is a block diagram illustrating a server in accordance with an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Fig. 1 is a schematic diagram of an implementation environment of an information presentation method according to an exemplary embodiment, and referring to fig. 1, the implementation environment includes a first terminal 101 and a server 102.

The first terminal 101 has a target application installed and running, and the target application can be used to provide a live video stream playing function and a live shopping function, for example, the target application is a video application, an e-commerce application, and the like. Illustratively, the first terminal 101 is a device used by the viewer user, and is logged in with the user account of the viewer user. Optionally, the first terminal 101 is at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop computer, and the like. The first terminal 101 has a communication function and can access a wired network or a wireless network. The first terminal 101 may be generally referred to as one of a plurality of terminals, and the embodiment is only illustrated by the first terminal 101.

The first terminal 101 and the server 102 may be directly or indirectly connected through wired or wireless communication.

The server 102 may be a background server corresponding to the target application program, and is configured to provide a background service for the target application program, for example, provide a live video stream forwarding service. Optionally, the server 102 is an independent physical server, or a server cluster or a distributed file system formed by a plurality of physical servers, or at least one cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a web service, cloud communication, a middleware service, a domain name service, a security service, a Content Delivery Network (CDN), a big data and artificial intelligence platform, and the like, which is not limited in this disclosure. Alternatively, the number of the servers 102 may be more or less, and the embodiment of the disclosure does not limit this. Of course, the server 102 may also include other functional servers to provide more comprehensive and diverse services.

Optionally, the implementation environment further includes a second terminal 103, and the second terminal 103 and the server 102 may be directly or indirectly connected through wired or wireless communication. The second terminal 103 is installed and operated with a target application program, which can be used to provide a live video stream playing function and a live shopping function, for example, the target application program is a video application program, an e-commerce application program, and the like. Illustratively, the second terminal 103 is a device used by a anchor user, a user account of the anchor user is logged in, the anchor user records a live video stream through the second terminal 103, sends the live video stream to the server 102, the server 102 forwards the live video stream to the first terminal 101, and the first terminal 101 can play the live video stream. Optionally, the second terminal 103 is at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, a virtual reality terminal, an augmented reality terminal, a wireless terminal, a laptop computer, and the like. The second terminal 103 has a communication function and can access a wired network or a wireless network. The second terminal 103 may be generally referred to as one of a plurality of terminals, and the embodiment is only illustrated by the second terminal 103.

Fig. 2 is a flowchart illustrating an information presentation method according to an exemplary embodiment, and the information presentation method is applied to the first terminal in the implementation environment, as shown in fig. 2, and includes the following steps.

In step 201, the first terminal displays a live interface.

The live interface can display a picture for introducing the item object by the anchor user.

In step 202, the first terminal displays at least one object in an unopened interactive state and a corresponding interactive prompt control on the live interface.

The object in the unopened interactive state may be an object which is not on shelf yet, and the audience user cannot purchase the object currently. The interactive prompt control is used for providing an interactive prompt function for the corresponding object, and the interactive prompt control can be used for providing an on-shelf prompt function.

In step 203, the first terminal responds to a trigger operation of an interaction prompt control corresponding to a target object of the at least one object, and displays a prompt message at a prompt time corresponding to the target object, where the prompt message is used to indicate that the target object is to be in an interactive state within a preset time range.

The prompt time may be a start time or an end time when the target object is in an interactive state, which is not limited in the embodiments of the present disclosure. The preset time range is set by a developer, and the preset time range may be, for example, a time range closer to the current time, for example, the preset time range is a time range within one minute to ten minutes after the current time, which is not limited in this disclosure. In the embodiment of the present disclosure, the target object is in an interactive state within a preset time range, which may indicate that the target object is about to be in the interactive state. The first terminal prompts the audience user that the target object is about to start interacting by displaying the prompt information, so that the audience user can return to a live broadcast interface in time.

In the embodiment of the disclosure, the object objects in the unopened interactive state are displayed in the live interface, and an interactive prompt control is set for each object, if the audience user wants to interact with the target object, that is, the audience user wants to purchase the target object, the interactive prompt control corresponding to the target object can be applied, and an interactive prompt is set for the target object.

Fig. 3 is a flowchart illustrating an information presentation method according to an exemplary embodiment, and the information presentation method is applied to the first terminal in the implementation environment, as shown in fig. 3, and includes the following steps.

In step 301, the first terminal displays a live interface of the first live broadcast room.

The first live broadcast room is a live broadcast room which is watched by the audience user currently.

In step 302, the first terminal displays a first item object of the first live broadcast room, a reference item object and a comparison control in the live broadcast interface.

The first object may be an object in an interactive state in the first live broadcast room, or may be an object in an unopened interactive state in the first live broadcast room, which is not limited in this disclosure. The reference item object is used for comparison with the first item object, and the reference item object may be an item object of the same type or the same money as the first item object. In one possible implementation, the reference item object may be determined from item objects provided by other live rooms, or from item objects included in the target application. The number of the reference object may be one or more, and the number of the reference object is not limited in the embodiments of the present disclosure.

In step 303, in response to the triggering operation of the comparison control, the first terminal displays an item comparison interface based on the first item object and the reference item object, where the item comparison interface includes item object information of the first item object and item object information of the reference item object.

The item information may include information such as an item name, a price, an item image, and an item specification of the item object. It should be noted that, in some embodiments, the item object information of the first item object and the item object information of the reference item object may also be directly displayed in the live interface, which is not limited in this disclosure.

In the embodiment of the disclosure, the article comparison function is set in the live broadcast interface, and the article information of the first article object in the current first live broadcast room is compared with the article information of the reference article object for display, so that the audience user can know the performance of the article object more quickly and comprehensively, the audience user can obtain the article object required by the audience user conveniently, the transaction success rate of the article object is improved, and the user experience is improved.

The above embodiments are only brief descriptions of the embodiments of the present disclosure, and the solution provided by the present disclosure is further explained below with reference to fig. 4, where fig. 4 is a flowchart illustrating an information presentation method according to an exemplary embodiment, and referring to fig. 4, the method includes the following steps.

In step 401, the first terminal displays a live interface.

Wherein, the first terminal is a terminal used by audience users. And the first terminal receives the live video stream pushed by the server and displays the live video stream on the live interface. Illustratively, the live video stream includes an introduction content for at least one item object, which may be an item object sold in the live broadcast, that is, an item object sold by the anchor user in the live broadcast.

In step 402, the first terminal displays at least one object in an unopened interactive state and a corresponding interactive prompt control on the live interface.

The unopened interactive state means that the interactive entrance of the object is not opened, that is, the object is not on shelf, and the audience user cannot purchase the object from the live broadcast room at the current moment. When the interactive entry of the object is opened, that is, when the object is put on shelf, the object is switched to an interactive state, and the audience user can purchase the object through the opened interactive entry of the live broadcast room, where the method for opening the interactive entry of the object may include that the anchor user provides the audience user with an interactive link for purchasing the object, and the like, which is not limited in the embodiment of the present disclosure. When the interactive entry of the object is closed, that is, when the object is off-shelf, the object is switched to an interaction end state, and the audience user can no longer purchase the object through the live broadcast, wherein the method for closing the interactive entry of the object may include that the anchor user closes an interactive link for purchasing the object, and the like, which is not limited in the embodiment of the present disclosure.

In a possible implementation manner, the first terminal may display the at least one item object and the corresponding interactive prompt control in a first area of the live interface, and switch the item object and the corresponding interactive prompt control displayed in the first area in response to a sliding operation on the first area. For example, if the first area is smaller and the number of the object objects in the unopened interactive state is larger, the first terminal may display a part of the object objects in the unopened interactive state and the corresponding interactive prompt control in the first area. In the embodiment of the present disclosure, in order to avoid that the first area blocks a live view displayed in the live view interface, the first area is set as a smaller area, a part of the article objects in the unopened interactive state can be displayed in the first area, and a user adjusts the article objects displayed in the first area by sliding the area. Fig. 5 is a schematic diagram of a live interface according to an exemplary embodiment, and a display manner of the item object and the interactive prompt control is described below with reference to fig. 5. In a possible implementation manner, at least one item object and a corresponding interactive prompt control are displayed side by side in a first area of the live interface, as shown in (a) of fig. 5, taking a first area 501 as a lower left area of the live interface 502 as an example, an item object 503 and a corresponding interactive prompt control, an item object 504 and a corresponding interactive prompt control, and an item object 505 and a part of a corresponding interactive prompt control are displayed in the first area 501. For example, when detecting a left-sliding operation of the viewer user in the first area 501, the first terminal controls the content displayed in the first area 501 to move to the left to display more article objects and corresponding interaction prompt controls, for example, all the article objects 505 and corresponding interaction prompt controls are displayed, and an article object and a corresponding interaction prompt control located at the right side of the article object 505 are also displayed; illustratively, when detecting a right-sliding operation of the viewer user in the first area 501, the first terminal controls the content displayed in the first area 501 to move to the right, displaying an item object located at the left side of the item object 501 and a corresponding interactive prompt control. In the above process, only the sliding operation in the first region is left-right sliding, and in some embodiments, the sliding operation may also be up-down sliding, which is not limited in the embodiments of the present disclosure. In a possible implementation manner, at least one article object and a corresponding interaction prompt control are displayed in a first area of the live broadcast interface in an overlapping manner, as shown in (b) of fig. 5, an article object 507 and a corresponding interaction prompt control are displayed in the first area 506, for example, one article object and a corresponding interaction prompt control are displayed in a form of a card, and cards corresponding to other article objects, for example, a card 509, a card 510, and the like, are superimposed below a card 508 corresponding to the article object 507. Illustratively, when detecting the upward sliding operation of the viewer user in the first area 506, the first terminal switches the content displayed in the first area from the card 508 to the card 509, and when detecting the downward sliding operation again, switches the card 509 displayed in the first area to the card 508. In the above process, only the sliding operation in the first area is the up-down sliding, but in some embodiments, the sliding operation may also be the left-right sliding, and the embodiment of the present disclosure does not limit this. In fig. 5, only the display position of the interactive prompt control is described as being below the display position of the corresponding article object, but of course, the interactive prompt control may also be displayed at other positions, for example, above the display position of the corresponding article object, which is not limited in the embodiment of the present disclosure. It should be noted that the above description of the method for displaying the article object and the corresponding interactive prompt control in the first area is only an exemplary description of one possible implementation manner, and the display manner of the article object and the interactive prompt control in the first area is not limited in the embodiment of the present disclosure. In the embodiment of the disclosure, the object objects and the corresponding interactive prompt controls are displayed by setting the first area, the first area is set to be a smaller area, and the content displayed in the first area is adjusted by sliding operation, so that not only can all the object objects be seen by audience users, but also the live broadcast picture can be prevented from being shielded by the content displayed in the first area, and the influence on the live broadcast watching of the audience users is avoided.

In a possible implementation manner, the live interface may further display an item object in an interactive state, that is, item information of the item object being introduced by the anchor user is displayed in the first area of the live interface. Fig. 6 is a schematic diagram of a live interface according to an exemplary embodiment, where article information of an article object in an interactive state is displayed in a first area 602 of the live interface 601, where the article information includes, for example, an article image, an article name, an article price, and optionally, an interactive control corresponding to the article object in the interactive state is also displayed in the first area, and the interactive control is used to provide a purchase function for the article object. For example, in response to the triggering operation of the interactive control, the first terminal displays an interactive interface corresponding to the item object in the interactive state, optionally, the interactive interface is a shopping cart interface, an order information filling interface, a payment interface, or an information introduction interface corresponding to the item object, and the interactive interface is not limited in the embodiment of the present disclosure. In a possible implementation manner, the interactive interface may be displayed in a partial area of the live interface, for example, the interactive interface is displayed in a lower half area of the live interface, so that the audience user can complete purchasing of the object while continuing to watch the live broadcast, thereby avoiding interrupting the audience user from watching the live broadcast, and improving the user experience of live broadcast shopping. It should be noted that, in fig. 6, only one item object in an interactive state and one item object in an unopened interactive state are shown in the first area 602 as an example, in some embodiments, one item object in an interactive state and multiple item objects in an unopened interactive state may be shown in the first area 602, and the number of the item objects shown in the first area 602 is not limited by the embodiments of the present disclosure.

In a possible implementation manner, the display states of the interactive prompt control can be further distinguished, and the display states are divided into a triggerable state and a non-triggerable state. The triggerable state means that an audience user can operate the interactive prompt control to set an interactive prompt for an object corresponding to the interactive prompt control; the non-triggerable state means that the audience user cannot operate the interactive prompt control and cannot set an interactive prompt for the object corresponding to the interactive prompt control. In a possible implementation manner, the first terminal may display the interaction prompt control corresponding to the at least one item object in a triggerable state, and for any item object in the at least one item object, in response to that an item object whose interaction sequence is located before the any item object is switched to the triggerable state, display the interaction prompt control corresponding to the any item object in a non-triggerable state. That is, when the item object whose interaction sequence is before the item object is switched to the interactive state, it indicates that the item object is about to be allowed to interact, that is, it indicates that the item object is about to be in the interactive state, and in this case, the viewer user does not need to set an interaction prompt for the item object. Fig. 7 is a schematic diagram of a live interface according to an exemplary embodiment, and referring to fig. 7, an interaction prompt control corresponding to an article object 701 is displayed in a non-triggerable state, and an interaction prompt control corresponding to an article object 702 is displayed in a triggerable state. In the embodiment of the disclosure, by distinguishing the display states of the interactive prompt controls, the corresponding interactive prompt controls are displayed as the non-triggerable state for the object to be interacted, no interactive prompt function needs to be provided, and the interactive prompt controls are prevented from being triggered by the mistake of the audience users.

In one possible implementation, the viewer user can control whether the object and the corresponding interactive prompt control are displayed in the live interface. Illustratively, the live interface displays a target control, and the target control can provide a function of controlling whether to display the article object and the corresponding interaction prompt control in the live interface, for example, when the audience user triggers the target control, the first terminal displays at least one article object and the corresponding interaction prompt control in an unopened interaction state on the live interface, and when the audience user triggers the target control again, the first terminal cancels the display of the at least one article object and the corresponding interaction prompt control. The trigger operation may be a click operation, a long-time press operation, and the like, which is not limited in this disclosure. Taking the live interface shown in fig. 5 as an example, a target control 511 is displayed in the live interface. It should be noted that the above description of the method for controlling whether the object and the corresponding interactive prompt control are displayed is only an exemplary description of a possible implementation manner, and in some embodiments, whether the object and the corresponding interactive prompt control are displayed may also be controlled through sliding operation, taking a live broadcast interface shown in fig. 5 as an example, if an upward sliding operation of the viewer user in the live broadcast interface is detected, the object and the corresponding interactive prompt control are displayed in the live broadcast interface, and if a downward sliding operation of the viewer user is detected, the display of the object and the corresponding interactive prompt control is cancelled, which is not limited in the embodiment of the present disclosure. In the embodiment of the disclosure, the audience user can flexibly control whether to display the object and the corresponding interactive prompt control, so that the shielding of the information on the live broadcast picture can be reduced to the maximum extent, and the influence on the live broadcast watching effect is avoided.

In step 403, the first terminal determines a prompt time corresponding to a target object in the at least one object in response to a trigger operation on an interactive prompt control corresponding to the target object.

The trigger operation is a click operation, a long-time press operation, and the like, which is not limited in the embodiment of the present disclosure. The target object is any object which is not in an open interactive state.

In one possible implementation, the method of determining the cue time includes any of the following implementations.

In the first implementation manner, the first terminal responds to the triggering operation of the interaction prompt control corresponding to the target object, obtains the interaction sequence corresponding to the at least one object, obtains a previous object of which the interaction sequence is located before the target object, and determines the start time or the end time of the previous object in the interactive state as the prompt time. The interaction sequence can be set by the anchor user before the live broadcast starts, illustratively, the second terminal of the anchor user sends an interaction sequence list to the server before the live broadcast starts, the interaction sequence list comprises the article identification of the article object involved in the live broadcast process, and the article identification of each article object is arranged according to the interaction sequence. In a possible implementation manner, the first terminal detects a trigger operation of an interaction prompt control corresponding to a target object, sends an interaction prompt instruction to the server, where the interaction prompt instruction carries a target object identifier of the target object, and the server responds to the interaction prompt instruction, queries the interaction sequence list based on the target object identifier, and determines a previous object whose interaction sequence is located before the target object. The server may monitor the interaction state of the previous object, determine the time when the interaction state of the previous object is switched to the interactive state as the prompt time, that is, determine the starting time when the previous object is in the interactive state as the prompt time. Or, the server determines the time when the interactive state of the previous object is switched from the interactive state to the interactive end state as the prompt time, that is, determines the end time when the previous object is in the interactive state as the prompt time. It should be noted that the above description of the interaction sequence setting manner is only an exemplary illustration of one possible implementation manner, and the embodiment of the disclosure does not limit this. In the embodiment of the disclosure, the interaction sequence corresponding to each object is preset, and in the live broadcast process, the prompt time corresponding to the object is determined according to the interaction sequence, so that the interaction prompt is accurately performed on the audience user, and the audience user can be prevented from missing a certain object.

It should be noted that, in some embodiments, the start time or the end time of the interactive state of the nth item object before the target item object in the interaction order may also be determined as the prompt time, where the number of N is set by the developer, for example, N may be set to 2, or 3, and the like, which is not limited in this disclosure.

In the second implementation manner, the first terminal responds to the triggering operation of the interaction prompt control corresponding to the target object to acquire the object set by the anchor user, the set object is the object to be interacted, and the first terminal responds to the set object being the target object to determine the current time as the prompt time. In the embodiment of the present disclosure, the anchor user can temporarily determine the next introduced item object in the live broadcast process, that is, temporarily determine the next item object in an interactive state, for example, when the anchor user introduces item object a, the anchor user performs an item specifying operation to specify that what is introduced next is item object B. In one possible implementation manner, the first terminal may determine the item object set by the anchor user based on the received item designation instruction. Illustratively, a second terminal on the anchor user side generates an item designation instruction in response to detecting that the anchor user designates an item object to be in an interactive state, where the item designation instruction includes an item identifier of the item object indicated by the anchor user, the second terminal sends the item designation instruction to the server, the server sends the item designation instruction to the first terminal, the first terminal acquires the item identifier in the item designation instruction in response to receiving the item designation instruction, and determines the current time as the prompt time in response to the item identifier being the same as the item identifier of the target item object. Of course, the first terminal may also determine, as the prompt time, a time after delaying a target time length from the current time, where the target time length is set by a developer, and this is not limited in this disclosure. In the embodiment of the disclosure, the anchor user flexibly designates the object to be interacted, so that on one hand, the anchor user can better grasp the live broadcast progress, and on the other hand, the audience user can be more accurately prompted interactively.

In the third implementation manner, the first terminal responds to the triggering operation of the interaction prompt control corresponding to the target object, obtains the object and the target time set by the anchor user, the set object is the object to be interacted, and the first terminal responds to the set object being the target object, and determines the target time as the prompt time. In one possible implementation manner, the first terminal may determine the item object and the target time set by the anchor user based on the received item designation instruction. The method for generating the item designation instruction is the same as the method for generating the item designation instruction in the second implementation manner, and is not described herein again. The item designation instruction may include an item identifier of an item object set by an anchor user and a target time, and the first terminal determines the target time as a prompt time corresponding to the target item object in response to receiving the item designation instruction, where the item identifier included in the item designation instruction is the same as the item identifier of the target item object. In the embodiment of the disclosure, the anchor user flexibly designates the object to be interacted and prompts the audience user to return to the target time of the live broadcast interface, on one hand, the anchor user can conveniently grasp the live broadcast progress better, and on the other hand, the prompt time can be more accurately determined so as to perform interactive prompt on the audience user.

It should be noted that the above description of the method for determining the presentation time is merely an exemplary description, and the embodiment of the present disclosure does not limit which method is specifically used to determine the presentation time.

In one possible implementation, after any one of the interactive prompt controls is triggered, the interactive prompt control may be displayed in a triggered state to prompt the viewer that the user has set an interactive prompt for a certain object. Fig. 8 is a schematic diagram of a live interface according to an exemplary embodiment, and as shown in fig. 8, after an interaction prompt control 801 corresponding to a target object is triggered, a first terminal displays the interaction prompt control 801 in a triggered state.

In step 404, the first terminal displays the prompt information at the prompt time corresponding to the target object.

Wherein the prompt message is used to indicate that the target object is about to be in an interactive state.

In a possible implementation manner, the method for presenting the prompt message by the first terminal includes any one of the following implementation manners.

In a first implementation manner, a first terminal displays a suspension control, where the suspension control is used to indicate that an interactive prompt has been set for the target object, and in response to reaching the prompt time, displays the prompt information on the suspension control. Fig. 9 is a schematic diagram illustrating a prompt message presentation method according to an exemplary embodiment, where as shown in fig. 9, a floating control 901 is displayed at a lower left position of a live interface, and a prompt message "you reserve an item to be put on shelf" is displayed on the floating control 901. Of course, the floating control 901 may also be displayed in other positions of the live interface, which is not limited in this disclosure. In a possible implementation manner, when the first terminal detects that the audience user triggers the on-shelf prompt control corresponding to the target object, the suspension control can be displayed, and when the interaction state of the target object changes, the information displayed on the suspension control is switched, so that the audience user can intuitively know the current interaction state of the target object. Fig. 10 is a diagram illustrating a floating control according to an exemplary embodiment, as shown in fig. 10 (a), when a viewer user triggers an interactive prompt control corresponding to a target object, a floating control is displayed, and a first message "you have booked for a shelving prompt" is displayed on the floating control to prompt the viewer user and to successfully book for a shelving prompt for the target object. In response to the prompt time of reaching the target object, the first terminal updates the text content displayed on the s-floating control to the prompt information, as shown in (b) of fig. 10. In response to reaching the starting time when the target object is in the interactive state, the first terminal updates the text content displayed on the floating control to a second message "you reserve that the product is selling hot", as shown in (c) of fig. 10. In response to reaching the end time when the target object is in the interactive state, the first terminal updates the text content displayed on the hover control to a third message "other commodities are selling hot", as shown in (d) of fig. 10, so as to prompt the viewer that the target object is off-shelf. In the embodiment of the disclosure, the prompt information is displayed in the form of the suspension control, so that the viewer user is prompted, the viewer user can be prevented from missing the target object, the display area occupied by the suspension control is small, and the current operation interface of the terminal can be prevented from being shielded.

And in the second implementation mode, the first terminal responds to the prompt moment and displays an information popup window, and the prompt information is displayed in the information popup window. Fig. 11 is a schematic diagram illustrating a prompt message presentation method according to an exemplary embodiment, and referring to fig. 11, the first terminal pops up a message popup 1101 in response to a prompt time of reaching the target item object, where the message popup 1101 includes a prompt message "you reserve an upcoming item". In a possible implementation manner, the first terminal may further display an information popup window when the viewer user triggers an interactive prompt control corresponding to the target object, and display a first message "you have subscribed to the shelf for prompting"; at the beginning of the target object in the interactive state, displaying an information popup, and displaying a second message "the commodity reserved by you is sold hot" in the information popup; at the end of the interactive state of the target object, an information popup is displayed, and a third message of 'other commodities are selling hot' is displayed in the information popup. In the embodiment of the disclosure, the prompt information is displayed in the form of the information popup window to prompt the audience user, so that the audience user can be prevented from missing the target object.

In one possible implementation manner, the first terminal may determine a display manner of the prompt message based on the running state of the target application program. Illustratively, the first terminal determines the running state of the target application program in response to the time of reaching the prompt, and displays the prompt information in the form of a floating control in response to the current foreground running of the target application program, that is, the prompt information display method in the first implementation manner is adopted; if the target application program exits or is in a background running state, the first terminal displays the prompt information in an information popup mode, that is, the prompt information display method in the implementation mode two is adopted.

It should be noted that the above description of the method for displaying the prompt information is only an exemplary description, and the embodiment of the present disclosure does not limit which method is used to display the prompt information.

In one possible implementation, the viewer user may quickly return to the live interface by triggering the reminder. Illustratively, in response to the trigger operation of the prompt message, the first terminal determines whether the current running interface is the live interface, if so, interface switching is not performed, and if not, the current running interface is switched to the live interface. In the embodiment of the disclosure, by setting the quick interface switching mode, the operation path for returning the audience user to the live interface can be simplified, the operation efficiency of the audience user is improved, the time consumption of interface switching is reduced, and the user experience is improved.

In the embodiment of the disclosure, the object objects in the unopened interactive state are displayed in the live broadcast interface, the interactive prompt control is set for each object, if the audience user wants to interact with the target object, i.e. wants to purchase the target object, the interactive prompt control corresponding to the target object can be applied, the interactive prompt is set for the target object, when the target object is about to start interacting, the prompt information is displayed, the audience user is prompted to timely return to the live broadcast interface, so that the audience user does not need to always wait in the live broadcast interface, the target object cannot be missed, and the user experience is improved.

The above embodiment introduces a scheme in which the viewer user sets an interactive prompt for the object in the live broadcast room, and when the object is about to start interacting, the first terminal prompts the viewer user by displaying the prompt information. In the embodiment of the present disclosure, in addition to the first item object explained in the live broadcast room, a reference item may be displayed in the live broadcast interface, where the reference item may be an item object explained in another live broadcast room and belongs to the same type or the same type as the first item object, so that the audience user can compare the first item object in the current live broadcast room with the other item objects. Fig. 12 is a flowchart illustrating an information presentation method that may be applied to a first terminal used by a viewer user according to an exemplary embodiment, referring to fig. 12, the method including the steps of:

in step 1201, the first terminal presents a live interface of the first live broadcast room.

The first live broadcast room is a live broadcast room which is watched by audience users currently. In one possible implementation, the live interface may be as shown in fig. 6, where the live interface displays item information of an item object being introduced by the anchor user, and may also display at least one item object in an unopened interactive state.

In step 1202, a first terminal determines a first item object in the first live broadcast.

In one possible implementation, the above-described step 1202 may include any of the following implementations.

In the first implementation manner, the first terminal determines the item object in the interactive state in the first live broadcast room as the first item object. That is, after the viewer user opens the live interface of the first live broadcast room, the item object in the interactive state is determined as the default first item object. Of course, the item object currently being explained by the anchor user may also be determined as the default first item object, and at this time, the item object currently being explained by the anchor user may not be switched to the interactive state yet, which is not limited in the embodiment of the present disclosure.

In a second implementation, the first item object may be selected by a viewer user. Illustratively, the at least one item object is displayed in the live interface of the first live broadcast room, and as shown in fig. 6, the item objects displayed in the live interface may include an item object of an item object in an interactive state and an item object in an unopened interactive state. In one possible implementation manner, the first terminal detects a selection operation of the viewer user in the live interface, and determines the selected item object in the at least one item object as the first item object.

It should be noted that the above description of the method for determining the first item object is only an exemplary description of one possible implementation manner, and the embodiment of the present disclosure does not limit which method is specifically used to determine the first item object. In the embodiment of the disclosure, the object comparison function can be provided for the object in the interactive state and the object in the unopened interactive state, so that the audience user can more comprehensively know the performance of each object in the live broadcast room, and the information acquisition efficiency of the audience user is improved.

In step 1203, the first terminal determines a reference object corresponding to the first object.

The reference object may be an object of the same type or type as the first object, and the reference object is used for comparison with the first object. The number of the reference object may be one or more, which is not limited in the embodiments of the present disclosure, and only one reference object is described in the embodiments of the present disclosure as an example.

In one possible implementation, the reference item object may come from other live rooms. For example, the first terminal determines at least one second live broadcast room in a live broadcast state, except the first live broadcast room, acquires at least one second item object in the at least one second live broadcast room, and determines a second item object, of the second item objects, whose matching degree with the first item object satisfies a preset condition, as the reference item object. The preset condition is set by a developer, which is not limited in the embodiment of the present disclosure, and for example, the preset condition is set to have the highest matching degree. In a possible implementation manner, the matching degree between the two item objects may be determined based on item identifiers of the two item objects, for example, the first terminal obtains a second item identifier of each second item object, and the first item identifier of the first item object respectively matches each second item identifier with the first item identifier, and determines a second item object corresponding to the second item identifier whose matching degree with the first item identifier satisfies the preset condition as the reference item object. For example, if the preset condition is that the matching degree is the highest, the first terminal determines the second item object corresponding to the second item identifier with the highest matching degree with the first item identifier as the reference item object. The item identifier may be an item name, and the higher the matching degree between the item names of the two item objects is, the higher the matching degree between the two item objects is, and the lower the matching degree between the item names of the two item objects is, the lower the matching degree between the two item objects is. In the embodiment of the disclosure, since the article objects of the same type or the same type often have similar article identifiers, the operation article object corresponding to the first article object can be accurately determined by matching the article identifiers. In some embodiments, the condition that the matching degree between the two object objects satisfies the predetermined condition may also mean that the two object objects belong to the same type and the two object objects start to sell at the closest time, in which case, the first terminal determines, from at least one second object in at least one second live broadcast room, at least one third object that belongs to the same type as the first object, and determines, as the reference object, a third object that is closest to the first object at the start time of the interactive state at the start time of each third object, that is, at the start time of each third object selling. It should be noted that the above description of the preset condition is only an exemplary description of several possible implementations, and the embodiment of the present disclosure does not limit the content of the preset condition, and does not limit the method for determining the reference article object.

It should be noted that the above description of the reference item object determining method is only an exemplary description of one possible implementation manner, and in some embodiments, the reference item object may be determined from item objects included in the target application program, or the reference item object may be determined from the first live broadcast room, which is not limited in this disclosure.

In step 1204, the first terminal displays a first item object of the first live broadcast room, a reference item object and a comparison control in the live broadcast interface.

The comparison control is used for providing a function of comparing the article information of the first article object and the article information of the second article object.

Fig. 13 is a diagram illustrating a live interface according to an exemplary embodiment, see fig. 13 (a), in which a first item object 1301, a reference item object 1302, and a comparison control 1303 are displayed on the live interface. Of course, the live interface may also be displayed in the form shown in fig. 13 (b). The display forms of the first item object, the reference item object and the contrast control are not limited in the embodiments of the present disclosure. It should be noted that fig. 13 only illustrates that one reference item object is shown in the live interface, in some embodiments, a plurality of reference item objects may also be shown in the live interface, which is not limited in this disclosure.

In step 1205, the first terminal responds to the triggering operation of the comparison control, and displays an item comparison interface based on the first item object and the reference item object.

The item comparison interface includes item object information of the first item object and item object information of the reference item object. The item information may include an item image, an item name, a price, an item specification, an item origin, and the like. In one possible implementation manner, the item comparison interface further includes a first interactive control and a second interactive control, the first interactive control is used for providing a purchase function for the first item object, and the second interactive control is used for providing a purchase function for the reference item object. The audience user triggers any interactive control and can switch to the interactive interface of the object corresponding to the interactive control, and the interactive interface can provide a function of purchasing the object. It should be noted that, in some embodiments, in response to the reference object being in the interactive state, the second interactive control is configured to provide a purchase function for the reference object, that is, in a case that the reference object is already on shelf, the user can purchase the reference object by triggering the second interactive control; in response to that the reference object is in the unopened interactive state, the second interactive control is used for providing a function of prompting when the reference object is in the interactive state within the preset time range, illustratively, the second interactive control is used for providing a function of prompting when the reference object is about to be in the interactive state, that is, under the condition that the reference object is not put on shelf, the second interactive control is realized as an interactive prompting control, and a user can quickly set a putting-on prompt for the reference object by triggering the second interactive control. In one possible implementation, the item comparison interface is displayed in a second area of the live interface. Fig. 14 is a schematic diagram of an item comparison interface shown according to an exemplary embodiment, referring to fig. 14, the second area 1401 is a lower half area in the live interface, an item comparison interface is displayed in the second area 1401, and the item comparison interface includes item information 1402 of a first item object and a corresponding first interaction control 1403, and item information 1404 of a reference item object and a corresponding second interaction control 1405. In the embodiment of the disclosure, the object contrast interface is displayed in the partial area of the live broadcast interface, so that the contrast condition of the object can be checked by the audience user under the condition that the audience user does not leave the current live broadcast room, the live broadcast watching process of the audience user is prevented from being interrupted, and the user experience of live broadcast watching is ensured.

In the embodiment of the disclosure, by setting the article comparison function in the live broadcast interface, the article information of the first article object in the current first live broadcast room is compared with the article information of the reference article object for display, so that the audience user can more quickly and comprehensively know the performance of the article object, the audience user can conveniently obtain the required article object, the interaction success rate of the article object is improved, namely, the purchase success rate of the article object is improved, and the shopping efficiency and the user experience of the user in the live broadcast room are improved.

FIG. 15 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 15, the apparatus includes a first presentation unit 1501, a second presentation unit 1502, and a third presentation unit 1503.

A first presentation unit 1501 configured to perform presentation of a live interface;

a second display unit 1502 configured to display at least one item object in an unopened interactive state and a corresponding interactive prompt control on the live interface;

the third display unit 1503 is configured to perform a trigger operation in response to the interaction prompt control corresponding to the target item object in the at least one item object, and display prompt information at a prompt time corresponding to the target item object, where the prompt information is used to indicate that the target item object is to be in an interactive state within a preset time range.

In one possible implementation, the second presentation unit 1502 is configured to perform:

In one possible implementation, the third presentation unit 1503 is configured to perform:

and displaying the prompt information at the prompt moment.

In one possible implementation, the apparatus further includes:

and the switching unit is configured to execute a triggering operation responding to the prompt message, and switch the current running interface into the live interface if the current running interface is not the live interface.

The device that this disclosure embodiment provided, through show in the live interface in not opening the article object of interactive state, set up interactive suggestion controlling part for every article object, if audience user wants to carry out the interaction to target article object, audience user wants to purchase target article object promptly, then can use the interactive suggestion controlling part that this target article object corresponds, set up interactive suggestion to this target article object, when target article object is about to begin the interaction, show tip information, the suggestion audience user in time returns the live interface, thereby make audience user need not always under the condition that waits at the live interface, also can not miss this target article object, improve user experience.

FIG. 16 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 16, the apparatus includes a first presentation unit 1601, a second presentation unit 1602, and a third presentation unit 1603.

A first display unit 1601 configured to perform displaying a live interface of a first live room;

a second display unit 1602, configured to execute in the live interface, to display the first item object of the first live room, and to refer to the item object and the comparison control;

a third displaying unit 1603 configured to perform, in response to the triggering operation of the comparison control, displaying an item comparison interface based on the first item object and the reference item object, the item comparison interface including item object information of the first item object and item object information of the reference item object.

a first subunit configured to perform determining at least one second live room other than the first live room that is in a live state;

a second subunit configured to perform acquiring at least one second item object in the at least one second live broadcast room;

In one possible implementation, the third subunit is configured to perform:

The device that this disclosure embodiment provided, through set up article contrast function in the live interface, the article information of the first article object in the first live broadcast room at present and the article information of reference article object carry out the contrast show, make spectator's user can be more swift, comprehensive know the performance of article object, be convenient for spectator's user obtains oneself required article object, improve the interactive success rate of article object, promote user experience.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 17 is a block diagram illustrating a terminal structure according to an example embodiment. The terminal 1700 may be: a smartphone, a tablet, a laptop, or a desktop computer. Terminal 1700 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, and the like.

In general, terminal 1700 includes: a processor 1701 and a memory 1702.

The processor 1701 may include one or more processing cores, such as 4-core processors, 8-core processors, and the like. In some embodiments, the processor 1701 may be integrated with a GPU (Graphics Processing Unit) that is responsible for rendering and drawing content that the display screen needs to display. In some embodiments, the processor 1701 may further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

The memory 1702 may include one or more computer-readable storage media, which may be non-transitory. In some embodiments, a non-transitory computer readable storage medium in the memory 1702 is used to store at least one program code for execution by the processor 1701 to implement processes performed by the terminal in the information presentation methods provided by the method embodiments of the present disclosure.

In some embodiments, terminal 1700 may also optionally include: a peripheral interface 1703 and at least one peripheral. The processor 1701, memory 1702 and peripheral interface 1703 may be connected by buses or signal lines. Various peripheral devices may be connected to peripheral interface 1703 by a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuit 1704, display screen 1705, camera assembly 1706, audio circuit 1707, positioning assembly 1708, and power supply 1709.

The peripheral interface 1703 may be used to connect at least one peripheral associated with I/O (Input/Output) to the processor 1701 and the memory 1702.

The display screen 1705 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1705 is a touch display screen, the display screen 1705 also has the ability to capture touch signals on or above the surface of the display screen 1705. The touch signal may be input as a control signal to the processor 1701 for processing. At this point, the display 1705 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard.

In some embodiments, terminal 1700 also includes one or more sensors 1710. The one or more sensors 1710 include, but are not limited to: acceleration sensor 1711, gyro sensor 1712, pressure sensor 1713, fingerprint sensor 1713, optical sensor 1715, and proximity sensor 1716.

Those skilled in the art will appreciate that the architecture shown in fig. 17 is not intended to be limiting with respect to terminal 1700, and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be employed.

Fig. 18 is a block diagram of a server according to an exemplary embodiment, where the server 1800 may have a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 1801 and one or more memories 1802, where at least one program code is stored in the one or more memories 1802, and the at least one program code is loaded and executed by the one or more processors 1801 to implement the processes executed by the server in the information presentation method provided by the above-mentioned method embodiments. Of course, the server 1800 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1800 may also include other components for implementing device functions, which are not described herein again.

In an exemplary embodiment, a computer readable storage medium including program code, such as a memory including program code, executable by the processor 1801 of the server 1800 to perform the above-described information presentation method is also provided. Alternatively, the computer-readable storage medium may be a read-only memory (ROM), a Random Access Memory (RAM), a compact-disc read-only memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the information presentation method described above.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, comprising:

displaying a live broadcast interface;

responding to a triggering operation of an interaction prompt control corresponding to a target object in the at least one object, and displaying prompt information at a prompt moment corresponding to the target object, wherein the prompt information is used for indicating that the target object is to be in an interactive state within a preset time range.

2. The information display method according to claim 1, wherein the displaying at least one item object in an unopened interactive state and a corresponding interactive prompt control on the live interface comprises:

displaying the at least one article object and a corresponding interactive prompt control in a first area of the live broadcast interface;

3. The information display method according to claim 1, wherein the displaying at least one item object in an unopened interactive state and a corresponding interactive prompt control on the live interface comprises:

and for any article object in the at least one article object, responding to the article object which is positioned before the article object in the interaction sequence and is switched into an interactive state, and displaying the interaction prompt control corresponding to the article object into a non-triggerable state.

4. The information display method according to claim 1, wherein the displaying, at a prompt time corresponding to a target object, prompt information in response to a trigger operation of an interactive prompt control corresponding to the target object in the at least one object includes:

and displaying the prompt information at the prompt moment.

5. An information display method, comprising:

displaying a live broadcast interface of the first live broadcast room;

displaying a first item object in the first live broadcast room, a reference item object and a comparison control in the live broadcast interface;

6. An information presentation device, comprising:

the first display unit is configured to execute display of a live interface;

and the third display unit is configured to execute a triggering operation responding to an interaction prompt control corresponding to a target object in the at least one object, and display prompt information at a prompt moment corresponding to the target object, wherein the prompt information is used for indicating that the target object is to be in an interactive state within a preset time range.

7. An information presentation device, comprising:

a third display unit configured to perform, in response to a trigger operation on the comparison control, a display of an item comparison interface based on the first item object and the reference item object, the item comparison interface including item object information of the first item object and item object information of the reference item object.

8. A computer device, comprising:

one or more processors;

a memory for storing the processor executable program code;

wherein the processor is configured to execute the program code to implement the information presentation method of any one of claims 1 to 4 or the information presentation method of claim 5.

9. A computer-readable storage medium, characterized in that, when program code in the computer-readable storage medium is executed by a processor of a computer device, the computer device is enabled to execute the information presentation method according to any one of claims 1 to 4, or the information presentation method according to claim 5.

10. A computer program product comprising a computer program, characterized in that the computer program realizes the information presentation method of any one of claims 1 to 4, or the information presentation method of claim 5, when executed by a processor.