CN110827073A

CN110827073A - Data processing method and device

Info

Publication number: CN110827073A
Application number: CN201911052971.XA
Authority: CN
Inventors: 曲辰
Original assignee: Reach Best Technology Co Ltd
Current assignee: Reach Best Technology Co Ltd; Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2019-10-31
Filing date: 2019-10-31
Publication date: 2020-02-21

Abstract

The present disclosure provides a data processing method and device, relating to the technical field of networks, wherein the method comprises the following steps: the method comprises the steps that a server obtains data flow of a live broadcast room, receives a first instruction sent by first user equipment, obtains commodity information of a target commodity from the data flow of the live broadcast room according to the first instruction and sends a user recommendation list to the first user equipment, wherein the user recommendation list is used for indicating M second user equipment matched with the target commodity in the live broadcast room, and M is an integer larger than or equal to 0; and then the server receives the putting instruction sent by the first user equipment, and sends commodity information of the target commodity to N second user equipment selected from the user recommendation list by the user of the first user equipment according to the putting instruction, wherein N is an integer which is greater than or equal to 0 and less than or equal to M, namely the commodity can be directionally put to the N second user equipment, and the commodity putting flexibility and accuracy can be improved. The method and the device are applied to a live network scene.

Description

Data processing method and device

Technical Field

The present disclosure relates to the field of network technologies, and in particular, to a data processing method and apparatus.

Background

Along with mobile device's function constantly strengthens, this neotype shopping mode of live shopping is aroused gradually, and the anchor can sell own commodity in the live room, and the relevant information of the commodity of waiting to sell need be input at first user equipment, needs show at second user equipment simultaneously.

In the related technology, the related information of the commodity can be input by using an input device outside a live broadcast room, or after the live broadcast room is opened by an anchor, the picture of the target commodity is intercepted by a system, the screenshot of the target commodity is filled in a commodity input interface as a commodity picture, and the related information is filled.

After the commodities are put on shelf, the commodities are released to all online audience users in a live broadcast room by default, the commodity releasing mode is inflexible, and the commodity releasing accuracy is poor. Therefore, how to improve the flexibility and accuracy of commodity release becomes an urgent problem to be solved.

Disclosure of Invention

The present disclosure provides a data processing apparatus and device to at least solve the problems of inflexible commodity release manner and poor commodity release accuracy in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a data processing method, applied to a server, including:

acquiring a data stream of a live broadcast room;

receiving a first instruction sent by first user equipment, and acquiring commodity information of a target commodity from a data stream of the live broadcast room according to the first instruction;

sending a user recommendation list to the first user equipment, wherein the user recommendation list is used for indicating M second user equipment matched with the target commodity in the live broadcast room, and M is an integer greater than or equal to 0;

and receiving a putting instruction sent by the first user equipment, and sending commodity information of the target commodity to N second user equipment selected from the user recommendation list by the user of the first user equipment according to the putting instruction, wherein N is an integer which is greater than or equal to 0 and less than or equal to M.

Optionally, the commodity information includes a screenshot of the target commodity acquired from a data stream of the live broadcast room according to the first instruction.

Optionally, the commodity information further includes a transaction amount and an inventory amount of the target commodity;

the transaction amount and the inventory amount are obtained by receiving a user input instruction sent by the first user equipment; or

The transaction amount and the inventory amount are obtained by identifying a data stream of the live broadcast.

Optionally, the sending, to the first user equipment, a user recommendation list, where the user recommendation list is used to indicate M second user equipments matched with the target product in the live broadcast room, includes:

screening M second user devices matched with the target commodity based on the matching degree between the user tag of each second user device in all second user devices of the live broadcast and the commodity tag of the target commodity;

obtaining the user recommendation list based on the M second user devices obtained through screening;

and sending the user recommendation list to the first user equipment.

Optionally, the method further comprises:

determining a user label of each second user equipment based on historical behavior data of the second user equipment in all second user equipment of the live broadcast, and determining a commodity label of the target commodity based on commodity information of the target commodity;

the historical behavior data comprises at least one of video work release records, video work browsing records, video work searching records, live broadcast watching records, live broadcast records, commodity transaction records or commodity searching records.

According to a second aspect of the embodiments of the present disclosure, there is provided a data processing method, applied to a first user equipment, including:

displaying the data stream of the live broadcast room;

sending a first instruction to a server, wherein the first instruction is used for instructing the server to acquire commodity information of a target commodity from a data stream of the live broadcast room and determining second user equipment matched with the target commodity in the live broadcast room;

receiving a user recommendation list sent by a server, wherein the user recommendation list is used for indicating M second user equipment matched with the target commodity, and M is an integer greater than or equal to 0;

and responding to a selection instruction of the user of the first user equipment for selecting N second user equipment from the user recommendation list, and sending a delivery instruction of sending the commodity information of the target commodity to the N second user equipment to the server, wherein N is an integer which is greater than or equal to 0 and less than or equal to M.

the transaction amount and the inventory amount are obtained by receiving an input instruction of a user of the first user device; or

Optionally, the method further comprises:

receiving a search instruction used by a user of the first user equipment to search a target user, wherein the target user is not in the user recommendation list;

if the target user is in the live broadcast room, adding the target user to the user recommendation list;

and if the target user is not in the live broadcast room, displaying a prompt that the target user is not in the live broadcast room.

According to a third aspect of the embodiments of the present disclosure, there is provided a data processing method applied to a server, including:

acquiring a data stream of a live broadcast room;

sending a user recommendation list to first user equipment, wherein the user recommendation list is used for indicating M second user equipment matched with a target commodity in a data stream of the live broadcast room, and M is an integer greater than or equal to 0;

receiving a second instruction sent by the first user equipment, acquiring the commodity information of the target commodity from the data stream of the live broadcast according to the second instruction, and sending the commodity information of the target commodity to N second user equipment selected by the user of the first user equipment from the user recommendation list, wherein N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the sending, to the first user equipment, a user recommendation list, where the user recommendation list is used to indicate M second user equipments matched with a target product included in the data stream of the live broadcast room, includes:

screening second user equipment matched with the target commodity based on the matching degree between the user label of each second user equipment in all second user equipment of the live broadcast and the commodity label of the target commodity;

and sending the user recommendation list to the first user equipment.

Optionally, the commodity information includes a screenshot of the target commodity acquired from a data stream of the live broadcast room according to the second instruction.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a data processing method, applied to a first user equipment, including:

displaying the data stream of the live broadcast room;

receiving a user recommendation list sent by a server, wherein the user recommendation list is M pieces of second user equipment which are determined by the server and used for indicating matching with a target commodity in a data stream of the live broadcast room, and M is an integer greater than or equal to 0;

and sending a second instruction to the server in response to receiving a selection instruction for selecting N second user devices from the user recommendation list by the user of the first user device, wherein the second instruction is used for enabling the server to acquire commodity information of the target commodity from a data stream of the live broadcast room based on the second instruction and send the commodity information of the target commodity to the N second user devices, and N is an integer which is greater than or equal to 0 and less than or equal to M.

Optionally, the commodity information includes a screenshot of the target commodity obtained from a data stream of the live broadcast room based on the second instruction.

the transaction amount and the inventory amount are obtained by receiving a user input instruction sent by a user of the first user device; or

According to a fifth aspect of the embodiments of the present disclosure, there is provided a data processing apparatus applied to a server, including:

the acquisition module is configured to acquire the data stream of the live broadcast room;

the receiving module is configured to execute receiving of a first instruction sent by first user equipment, and obtain commodity information of a target commodity from a data stream of the live broadcast room according to the first instruction;

a sending module configured to execute sending of a user recommendation list to the first user equipment, where the user recommendation list is used to indicate M second user equipments matched with the target commodity in the live broadcast room, and M is an integer greater than or equal to 0;

the receiving module is further configured to execute receiving of a placement instruction sent by the first user equipment, and send commodity information of the target commodity to N second user equipments selected by the user of the first user equipment from the user recommendation list according to the placement instruction, where N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the sending module is configured to perform:

performing, by a screening module, screening of M second user devices matched with the target commodity based on a matching degree between a user tag of each of all second user devices in the live broadcast and a commodity tag of the target commodity;

and sending the user recommendation list to the first user equipment.

Optionally, the method further comprises a determining module configured to perform:

According to a sixth aspect of the embodiments of the present disclosure, there is provided a data processing apparatus, applied to a first user equipment, including:

the display module is configured to execute display of the data stream of the live broadcast room;

the sending module is configured to execute sending of a first instruction to a server, wherein the first instruction is used for instructing the server to acquire commodity information of a target commodity from a data stream of the live broadcast room and determining second user equipment matched with the target commodity in the live broadcast room;

the receiving module is configured to execute a user recommendation list sent by a receiving server, wherein the user recommendation list is used for indicating the M second user devices matched with the target commodity, and M is an integer greater than or equal to 0;

the sending module is further configured to execute a selection instruction for selecting N second user devices from the user recommendation list in response to the user of the first user device, and send a delivery instruction for sending the commodity information of the target commodity to the N second user devices to the server, where N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the receiving module is further configured to perform:

According to a seventh aspect of the embodiments of the present disclosure, there is provided a data processing apparatus applied to a server, including:

the sending module is configured to execute sending of a user recommendation list to a first user device, wherein the user recommendation list is used for indicating M second user devices matched with target commodities in a data stream of the live broadcast, and M is an integer greater than or equal to 0;

and the receiving module is configured to execute receiving of a second instruction sent by the first user equipment, acquire commodity information of the target commodity from a data stream of the live broadcast according to the second instruction, and send the commodity information of the target commodity to N second user equipments selected by the user of the first user equipment from the user recommendation list, wherein N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the sending module is configured to perform:

performing, by a screening module, screening of second user equipment matched with the target commodity based on a matching degree between a user tag of each of all second user equipment in the live broadcast and a commodity tag of the target commodity;

and sending the user recommendation list to the first user equipment.

According to an eighth aspect of the embodiments of the present disclosure, there is provided a data processing apparatus, applied to a first user equipment, including:

the receiving module is configured to execute receiving of a user recommendation list sent by a server, wherein the user recommendation list is determined by the server and used for indicating M second user equipment matched with a target commodity in a data stream of the live broadcast, and M is an integer greater than or equal to 0;

the sending module is configured to execute a selection instruction for selecting N second user devices from the user recommendation list in response to receiving the selection instruction, and send a second instruction to the server, where the second instruction is used for enabling the server to obtain commodity information of the target commodity from a data stream of the live broadcast room based on the second instruction and send the commodity information of the target commodity to the N second user devices, and N is an integer greater than or equal to 0 and less than or equal to M.

According to a ninth aspect of embodiments of the present disclosure, there is provided a server including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement any of the above-mentioned optional data processing methods of the first aspect or the third aspect.

According to a tenth aspect of the embodiments of the present disclosure, there is provided a first user equipment, the first user equipment comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement any of the optional data processing methods of the second or fourth aspects.

According to an eleventh aspect of embodiments of the present disclosure, there is provided a storage medium having stored thereon instructions that, when executed by a processor of a data processing apparatus or a server, enable the data processing apparatus or the server to perform any one of the above-described first or third optional data processing methods.

According to a twelfth aspect of embodiments of the present disclosure, there is provided a storage medium having instructions stored thereon, which when executed by a processor of a data processing apparatus or a first user equipment, enable the data processing apparatus or the first user equipment to perform any one of the above-mentioned second or fourth optional data processing methods.

According to a thirteenth aspect of embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the data processing method as optional in any one of the first or third aspects.

According to a fourteenth aspect of embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the data processing method as optional for any one of the second or fourth aspects.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects: the server obtains data flow of a live broadcast room, can obtain commodity information of a target commodity after receiving a first instruction, then sends a user recommendation list used for indicating M second user equipment matched with the target commodity in the live broadcast room to first user equipment, and sends the commodity information of the target commodity to N second user equipment selected from the user recommendation list by a user of the first user equipment based on a putting instruction sent by the first user equipment, namely the target commodity can be directionally put to the N second user equipment.

Or the server acquires the data stream of the live broadcast room, and the server may send, to the first user equipment, a user recommendation list for indicating M second user equipments matched with the target commodity in the live broadcast room, then acquire commodity information of the target commodity from the data stream of the live broadcast room based on a second instruction sent by the first user equipment, and send commodity information of the target commodity to N second user equipments selected by the user of the first user equipment from the user recommendation list, that is, the target commodity may be directionally delivered to the N second user equipments.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram illustrating one implementation environment in accordance with an example embodiment.

FIG. 2 is a flow diagram illustrating a data processing method according to an example embodiment.

FIG. 3 is a flow diagram illustrating yet another data processing method according to an exemplary embodiment.

Fig. 4 is a signal interaction diagram illustrating a data processing method according to an example embodiment.

FIG. 5 is a diagram illustrating a merchandise addition page, according to an exemplary embodiment.

FIG. 6 is a schematic diagram illustrating a user recommendation list presentation page in accordance with an illustrative embodiment.

FIG. 7 is a flowchart illustrating yet another data processing method according to an example embodiment.

FIG. 8 is a schematic flow chart diagram illustrating yet another method of data processing in accordance with an illustrative embodiment.

Fig. 9 is a signal interaction diagram illustrating yet another data processing method according to an example embodiment.

FIG. 10 is a schematic diagram illustrating a viewer user's miniprofile page in accordance with an exemplary embodiment.

FIG. 11 is a schematic diagram illustrating a viewer user's settings portal in accordance with an exemplary embodiment.

FIG. 12 is a schematic diagram illustrating yet another item addition page in accordance with an illustrative embodiment.

Fig. 13 is a block diagram illustrating a structure of a data processing apparatus according to an exemplary embodiment.

Fig. 14 is a block diagram illustrating a structure of still another data processing apparatus according to an exemplary embodiment.

Fig. 15 is a block diagram illustrating a first user device, according to an example embodiment.

Fig. 16 is a block diagram illustrating a configuration of a server according to an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Before describing the data processing method provided by the present disclosure in detail, a brief description is given to an application scenario and an implementation environment related to the present disclosure.

First, a brief description is given of an application scenario to which the present disclosure relates.

At present, a network live broadcast platform provides rich interaction modes for a main broadcast user and audience users, and live broadcast shopping is a popular interaction mode. The merchant (the anchor user) explains and describes the commodity in live broadcasting, and can automatically screen-shoot through the system to quickly create a new commodity (an upper commodity) for the order placement of the consumer (the audience user). Because the commodity transaction mode is very convenient and fast, the live shopping mode can be vividly called as flash electricity shopping. In the prior art, if a merchant initiates a flash purchase, the flash purchase is released to all audience users in a live broadcast room by default, and the merchant cannot perform targeted screening. For example, in some isolated product selling (such as jade selling, etc.) scenes, audience users who may generate consumption behaviors have a small audience, and merchants have a need to show commodities and complete orders in a targeted manner. For example, when the inventory of goods is small, the merchant prefers to sell the goods to more active users (the more active users usually have a greater purchase intention), and therefore, how to directionally deliver the goods in the live broadcast process becomes a problem to be solved urgently.

In order to solve the above problems, the present disclosure provides a data processing method and apparatus, where the method may directionally filter audience users in a live broadcast, and may find out N second user devices (devices used by the audience users) matching with a target commodity, so as to send commodity information of the target commodity to the N second user devices, that is, may directionally deliver the commodity to the audience users, and improve flexibility and accuracy of commodity delivery.

The following briefly introduces an implementation environment (implementation architecture) to which the present disclosure relates. As shown in fig. 1, which illustrates a schematic diagram of one implementation environment in which the present disclosure is applicable. The implementation environment may include a first user device 110 and a server 120, and the first user device 110 may establish a connection with the server 120 through a network (wired network or wireless network). Further, one or more second user devices 130 (only one is shown in fig. 1) may be included in the implementation environment, and the second user devices 130 may also establish a connection with the server 120 through a wired network or a wireless network.

The first user equipment 110 is a device used by the anchor user, i.e. the user of the first user equipment is the anchor user. The anchor user can log in the webcast platform to perform webcast using the first user device 110, for example, to show the audience user with his own merchandise in all directions during the webcast process. The first user equipment 110 may be configured with or connected to a camera and an audio device for live broadcast by the camera and the audio device. The first user equipment 110 may be a mobile phone, a tablet computer, a notebook computer, a desktop computer, a portable computer, and the like, which is not limited in this disclosure.

The server 120 is used for managing the webcast, for example, managing the live interactive data between the anchor user and the audience user. In some embodiments, the server 120 may be a single server, or may be a server cluster composed of multiple servers, which is not limited in this disclosure.

The second user equipment 130 is a device used by the audience user, that is, the user of the second user equipment is the audience user. The audience user can log in the webcast platform to watch webcast by using the second user equipment 130, and further, the audience user can interact with the anchor user through the second user equipment 130, for example, the audience user can fast order the goods recommended by the anchor in the webcast process. The second user equipment 130 may be a mobile phone, a tablet computer, a notebook computer, a desktop computer, a portable computer, and the like, which is not limited in this disclosure.

It is understood that an Application (APP) with live function can be installed on both the first user equipment and the second user equipment. The anchor user may open the APP at the first user device for live broadcast (recording a live data stream) and interact with the audience users based on the APP. The audience user can open the APP at the second user equipment to watch the live broadcast (display the live broadcast data stream), and interact with the main broadcast user based on the APP.

For the sake of understanding, the data processing method provided in the present disclosure is specifically described below with reference to the accompanying drawings.

Fig. 2 is a flowchart illustrating a data processing method according to an exemplary embodiment, where an execution subject of the method is a server, and the method includes steps 201 to 204.

201. And acquiring the data stream of the live broadcast room.

202. And receiving a first instruction sent by the first user equipment, and acquiring commodity information of the target commodity from the data stream of the live broadcast room according to the first instruction.

The commodity information comprises a screenshot of a target commodity acquired from a data stream of the live broadcast room based on a first instruction.

Optionally, the commodity information further includes a transaction amount and a stock quantity of the target commodity; the transaction amount and the inventory amount are obtained by receiving a user input instruction sent by the first user equipment; alternatively, the transaction amount and inventory amount are obtained by identifying the data stream in the live room.

203. And sending the user recommendation list to the first user equipment.

The user recommendation list is used for indicating M second user devices matched with the target commodity in the live broadcast room, and M is an integer larger than or equal to 0.

In some embodiments, the server may filter M second user devices matching the target product based on a matching degree between a user tag of each of all second user devices in the live broadcast and a product tag of the target product, where M is an integer greater than or equal to N; the server obtains a user recommendation list based on the M second user devices obtained through screening, and sends the user recommendation list to the first user device, wherein the user recommendation list is used for indicating the M second user devices matched with the target commodity.

204. And receiving a release instruction sent by the first user equipment.

The server may send commodity information of the target commodity to N second user devices selected from the user recommendation list by the user of the first user device according to the delivery instruction, where N is an integer greater than or equal to 0 and less than or equal to M.

The technical scheme provided by the embodiment at least has the following beneficial effects: the method comprises the steps that a server obtains a data stream of a live broadcast room, after receiving a first instruction, the server can obtain commodity information of a target commodity from the data stream of the live broadcast room according to the first instruction, then sends a user recommendation list used for indicating M second user equipment matched with the target commodity in the live broadcast room to first user equipment, and then sends the commodity information of the target commodity to N second user equipment selected from the user recommendation list by a user of the first user equipment based on a putting instruction sent by the first user equipment.

Fig. 3 is a flowchart illustrating a data processing method according to an exemplary embodiment, the method being performed by a first user equipment and comprising steps 301 to 304.

301. And displaying the data stream of the live broadcast room.

302. And sending a first instruction to the server.

The first instruction is used for instructing the server to acquire commodity information of the target commodity from the data stream of the live broadcast room and determining second user equipment matched with the target commodity in the live broadcast room.

303. And receiving a user recommendation list sent by the server.

The user recommendation list is used for indicating M second user equipment matched with the target commodity, and M is an integer greater than or equal to 0.

304. And sending a delivery instruction for sending the commodity information of the target commodity to the N second user devices to the server in response to a selection instruction for selecting the N second user devices from the user recommendation list by the user of the first user device.

After the first user device sends the delivery instruction to the server, the server may send the commodity information of the target commodity to the N second user devices based on the delivery instruction, where N is an integer greater than or equal to 0 and less than or equal to M.

The technical scheme provided by the embodiment at least has the following beneficial effects: the first user equipment can send a first instruction to the server to instruct the server to acquire commodity information of the target commodity from the data stream of the live broadcast room and determine second user equipment matched with the target commodity in the live broadcast room. And then receiving a user recommendation list which is sent by the server and used for indicating M second user equipment matched with the target commodity, and responding to a selection instruction of a user of the first user equipment to the user recommendation list, wherein the first user equipment can send a delivery instruction for sending commodity information of the target commodity to N second user equipment to the server, so that the server can deliver the target commodity to the N second user equipment selected by the user of the first user equipment in a directional manner.

Fig. 4 is a flow chart illustrating a method of data processing according to an exemplary embodiment, including steps 401-408.

401. The first user equipment displays the data stream of the live broadcast room.

The first user equipment may be configured with a camera device (e.g., a camera) and an audio device (e.g., a microphone), acquire a data stream (including a video stream and an audio stream) of the live room through the camera device and the audio device, and present the data stream of the live room through a display device (e.g., a display screen). Specifically, the user of the first user equipment can open an APP with a live broadcast function, the first user equipment can display a live broadcast login interface, and the live broadcast login interface is provided with an account password input box and a login confirmation option. When the user of the first user equipment wants to perform network live broadcasting, the account and the password of the anchor user can be input in an account and password input box of the network live broadcasting interface, and then a login confirmation option is clicked to trigger a login instruction. And after receiving the login instruction, the first user equipment sends a login request to the server, wherein the login request carries the account and the password of the anchor user. When the server receives the login request, the anchor user account and the password in the login request are verified, if the login request passes the verification, the server controls the anchor user account to complete login based on the anchor user account and the password, after the anchor user logs in the live broadcast platform, a data stream of a live broadcast room can be obtained through recording of a camera and a microphone, and the data stream of the live broadcast room is displayed through a display screen. And, the first user equipment may send the data stream of the live broadcast to the server in real time.

The user of the first user equipment can display the target commodity to be sold to the audience user in the live broadcast process, wherein the target commodity to be sold is a real commodity, such as shoes, boots, bags, jewelry, accessories and other types of commodities. The user of the first user equipment can fully describe the commodity details such as the code, brand, material, specification, function, price, after-sales service and the like of the commodity in the live broadcast, so that the audience user can know the appearance, quality, purpose, effect and the like of the commodity.

402. The server obtains the data stream of the live broadcast room.

The server can receive the data stream of the live broadcast room sent by the first user equipment in real time.

403. The first user equipment sends a first instruction to the server.

The first instruction is used for instructing the server to acquire commodity information of the target commodity from the data stream of the live broadcast room and determining second user equipment matched with the target commodity in the live broadcast room. The user of the first user equipment can initiate the operation of directionally putting in the target commodity in the process of describing the commodity information or after the commodity information is described, so that the first instruction is triggered.

For example, a user of the first user device may initiate an operation of directionally placing the target good through the directional placement control. The directional release control may be any User Interface (UI) element, including a button, a switch, an entry, a menu, an icon, and the like. For example, the directional drop control may be a directional drop button, which may also be referred to as a lightning buy button, or a directional lightning buy button. Accordingly, the operation on the directional drop control may include a click operation, a slide operation, a long press operation, and the like. The click operation may include a click operation, a continuous click operation, and the like, which is not limited in this disclosure.

For example, after the user of the first user equipment clicks the lightning purchase button, as shown in fig. 5, a product addition page 501 may pop up on the live broadcast interface, and meanwhile, the first user equipment may obtain a product screenshot of a target product (which may also be referred to as a lightning purchase product) based on a data stream in the live broadcast room, and fill the product screenshot in a preset area 502 in the product addition page. It should be noted that the target product should be in the live view, for example, the front of the target product should be displayed in the center of the live view.

The item addition page 501 may further include at least two input boxes for inputting a transaction amount (price) and an inventory amount (inventory) of the target item. The first user equipment can acquire the transaction amount and the inventory amount by receiving a user input instruction sent by a user of the first user equipment; alternatively, the first user device may obtain the transaction amount and the inventory amount by identifying a data stream of the live broadcast, or the first user device may receive the transaction amount and the inventory amount sent by the server.

For example, as shown in fig. 5, the item addition page 501 may include a price input box 504 and an inventory input box 505. After the user clicks any input box, the first user equipment can pop up a keyboard, and the user of the first user equipment can manually input the price and the inventory of the target commodity through the keyboard.

It is understood that a merchant will typically place billboards, small blackboards, etc. around the goods to illustrate the price and inventory of the goods so that the server can identify the keywords (e.g., selling price, sell or symbol "￥" "$", etc.) and numbers (e.g., arabic numbers, capitalized numbers, roman numbers, etc.) therein, or can perform semantic recognition on the voice content of the live room, e.g., the keywords and numbers in the main broadcast voice can be traced back a period of time before the screen capture time point (i.e., the time point at which the user clicked the flash buy button), the price and inventory of the goods can be identified, and the price and inventory input box 504 and inventory input box 505 can be filled.

404. The server receives a first instruction sent by the first user equipment, and acquires commodity information of the target commodity from the data stream of the live broadcast room according to the first instruction.

And after receiving the first instruction, the server determines that the first user equipment needs to initiate directional delivery, and the server acquires the commodity information of the target commodity according to the first instruction. The commodity information of the target commodity may include a screenshot of the target commodity. The server can capture the live broadcast room based on the data stream of the live broadcast room to obtain the capture of the target commodity. Optionally, the commodity information of the target commodity may further include a transaction amount and an inventory amount, and the server may receive the transaction amount and the inventory amount sent by the first user device, or the server may obtain the transaction amount and the inventory amount by receiving a user input instruction sent by the first user device; alternatively, the server may obtain the transaction amount and the inventory amount by identifying the data stream in the live broadcast room, and the specific process may refer to the related description in step 403, which is not described herein again.

405. The server sends a user recommendation list to the first user equipment.

The user recommendation list is used for indicating M second user devices matched with the target commodity in the live broadcast room, and M is an integer larger than or equal to 0. The server may filter M second user devices matched with the target product based on a matching degree between the user tag of each second user device in all second user devices in the live broadcast and the product tag of the target product, where M is an integer greater than or equal to N, and of course, M is less than or equal to the total number of audience users in the live broadcast.

In one possible implementation manner, the server may determine the user tag of each of all the second user devices in the live broadcast based on the historical behavior data of the second user device. The historical behavior data comprises at least one of video work release records, video work browsing records, video work searching records, live broadcast watching records, live broadcast records, commodity transaction records or commodity searching records.

The user tags may include active users (e.g., the user's video work release record or video work browsing record is greater than or equal to a preset threshold) and inactive users (e.g., the user's video work release record or video work browsing record is less than the preset threshold). Alternatively, the user tags may include users who have purchased a certain type of goods (the goods transaction record includes a certain type of goods) or users who have not purchased a certain type of goods (the goods transaction record does not include a certain type of goods).

The server may determine the item tag based on item information of the target item. The merchandise tag of the target merchandise may be the merchandise type (e.g., footwear, jewelry, accessories, etc.), or the merchandise tag may be a price range (e.g., 0-50 yuan, 50-100, 100 or more), etc.

For example, the item tag of the target item may be "bag", and the user tags of all the user terminals in the live broadcast room may include: the users who purchased the "bags" and the users who did not purchase the "bags", and the M second user equipments matched with the target goods may be all the users who purchased the "bags".

After obtaining M second user equipment matched with the target commodity based on screening, the server can obtain a user recommendation list and sends the user recommendation list to the first user equipment. The user recommendation list is used for indicating M second user devices matched with the target commodities. For example, the user recommendation list may include Identifications (IDs) or nicknames of M second user devices matching the target goods, and the IDs may be used to uniquely identify one second user device. Or the user recommendation list may include profile information (e.g., miniprofile page information) of the M second user devices matching the target good.

406. The first user equipment receives a user recommendation list sent by the server.

The first user equipment receives the user recommendation list sent by the server and can display the user recommendation list on a live interface.

Illustratively, as shown in fig. 5, the user of the first user device may enter a user recommendation list presentation page 601 as shown in fig. 6 by triggering a small airplane-shaped directional drop entry 503 on the upper right corner of the merchandise addition page 501. Wherein directional drop inlet 503 defaults to an "unoriented" state. In the "not directed" state, the first user device may prompt the functionality of directed drop entry 503 to guide the user from the directed drop entry into the user recommendation list presentation page. The prompting mode may be displaying a prompting image, playing a prompting animation, playing a prompting voice, and the like, which is not limited in this embodiment. Taking the prompting manner as an example for displaying the prompting text, in an exemplary scenario, the directional drop control may be a small airplane-shaped entrance, and the first user device may display text "enter the user recommendation list presentation page from here" around the small airplane-shaped entrance to prompt the user to enter the user recommendation list presentation page from the directional drop entrance.

The user recommendation list presentation page 601 may display nicknames of some of the M second user devices, and a user of the first user device may view more second user devices through a sliding operation. Optionally, after the nickname of each second user device, information such as an ID, the number of fans, the number of virtual currencies, and the like of the second user device may be further displayed.

In one possible design, the M viewer users in the user recommendation list presentation page 601 may be arranged according to a preset rule. For example, the M audience users in the user recommendation list presentation page 601 may be arranged from front to back according to the size of the liveness, or the M audience users may be arranged from front to back according to the number of fans, or the M audience users may be arranged from front to back according to the number of virtual currencies, which is not limited in this disclosure.

407. The first user equipment responds to a selection instruction of selecting N second user equipment from the user recommendation list by a user of the first user equipment, and sends a delivery instruction of sending commodity information of the target commodity to the N second user equipment to the server, wherein N is an integer which is greater than or equal to 0 and less than or equal to M.

The user of the first user equipment can select N audience users from the M audience users, namely, a selection instruction for selecting N second user equipments from the M second user equipments indicated by the user recommendation list is input to the first user equipment. For example, the user of the first user equipment may only pick his "iron powder", or randomly pick N audience users, or select all audience users in the user recommendation list.

Alternatively, as shown in fig. 6, upon selection of one or more audience users (e.g., Amoy cotter 602 and southbound-Nancy 603) by a user of the first user device, the text prompt above the search box 604 may be modified from "only placing flash buy goods to the selected user" to "only show flash buy goods to Amoy cotter, etc.," or "only show flash buy goods to Amoy cotter. The user of the first user device may then click on the ok button 605 to return to the add item page 501 as shown in fig. 5. At this time, the directional drop entrance is marked as "oriented" state. In the "oriented" state, the icon of the oriented drop entry is darkened and cannot be operated.

Alternatively, if one or more viewer users (target users) that the user of the first user device wishes to select are not in the user recommendation list, the user of the first user device may search for the target user via the search box 604. After receiving a search instruction used by a user of the first user equipment for searching a target user, the first user equipment can add the target user to a user recommendation list if the target user is determined to be in a live broadcast room; and if the target user is determined not to be in the live broadcast room, displaying a prompt that the target user is not in the live broadcast room. Optionally, the first user equipment supports searching by nickname and ID. In this way, the user of the first user equipment can search for users (target users) which are not in the user recommendation list according to own requirements, and can add the target users to the user recommendation list, so that missing of potential audience users is avoided.

Then, in response to a selection instruction for selecting the N second user devices from the user recommendation list by the user of the first user device, the first user device sends a delivery instruction for sending commodity information of the target commodity to the N second user devices to the server. As shown in fig. 5, a user of a first user device may click a "sell start" button 506 on an add goods page 501, trigger an impression instruction, and the first user device sends an impression instruction to a server, instructing the server to impression target goods to N second user devices selected by the user of the first user device, where N is an integer greater than or equal to 0 and less than or equal to M. The launch instruction may be assembled into a payload (payload) of a hypertext transfer protocol (HTTP) request, and may be sent to the server in a POST manner. Of course, the user of the first user device may also click the cancel button 507 to cancel the directional launch.

408. The server receives a putting instruction sent by the first user equipment, and sends commodity information of the target commodity to N second user equipment selected from the user recommendation list by the user of the first user equipment according to the putting instruction, wherein N is an integer greater than or equal to 0 and less than or equal to M.

The server receives a putting instruction sent by the first user equipment, and determines to send commodity information of the target commodity to N second user equipment selected from the user recommendation list by the user of the first user equipment according to the putting instruction. It should be noted that the selection instruction and the release instruction may be the same instruction or two different instructions, and the disclosure is not limited thereto.

In some embodiments, the process of sending the commodity information of the target commodity to the N second user devices by the server may specifically be: and the server generates a commodity structure associated with the current live broadcast room according to the commodity information of the target commodity, reassembles and compresses the commodity structure through the long link established in the live broadcast room, and then sends the reassembled and compressed commodity structure to the N second user devices. Each of the N second user equipments may receive the compressed commodity structure from the long chain interface, and analyze commodity information according to the commodity structure. And the second user equipment updates the locally maintained commodity list according to the commodity information obtained by analysis. The viewer user can see the commodity information of the target commodity when clicking the commodity list. If the viewer user clicks a purchase button for purchasing the target commodity, the second user equipment may assemble the commodity information, the viewer user information, and the current live broadcast room information into a payload of the HTTP request and send the payload to the server, so that the server generates a corresponding order structure.

Based on the method provided by the disclosure, a first user device may send a first instruction to a server, after receiving the first instruction, the server may obtain commodity information of a target commodity according to the first instruction, and then send a user recommendation list for indicating M second user devices matched with the target commodity in the live broadcast room to the first user device, and then send commodity information of the target commodity to N second user devices selected from the user recommendation list by a user of the first user device based on a delivery instruction sent by the first user device, that is, the target commodity may be directionally delivered to the N second user devices.

As shown in fig. 7, the present disclosure provides a data processing method, the execution subject of the method is a server, and the method includes steps 701 to 703.

701. And acquiring the data stream of the live broadcast room.

702. And sending the user recommendation list to the first user equipment.

The user recommendation list is used for indicating M second user devices matched with the target commodities in the data stream of the live broadcast room, and M is an integer larger than or equal to 0.

703. And receiving a second instruction sent by the first user equipment.

The server may obtain commodity information of the target commodity from the data stream of the live broadcast according to the second instruction, and send the commodity information of the target commodity to N second user devices selected by the user of the first user device from the user recommendation list, where N is an integer greater than or equal to 0 and less than or equal to M.

The technical scheme provided by the embodiment at least has the following beneficial effects: the server obtains the data stream of the live broadcast room, sends a user recommendation list used for indicating M second user equipment matched with the target commodity in the live broadcast room to the first user equipment, then obtains commodity information of the target commodity from the data stream of the live broadcast room based on a second instruction sent by the first user equipment, and sends the commodity information of the target commodity to N second user equipment selected by a user of the first user equipment from the user recommendation list, namely the target commodity can be directionally released to the N second user equipment.

As shown in fig. 8, the present disclosure provides a data processing method, the execution subject of which is a first user equipment, the method comprising steps 801-803.

801. And displaying the data stream of the live broadcast room.

802. And receiving a user recommendation list sent by the server.

The user recommendation list is M pieces of second user equipment which are determined by the server and used for indicating matching with target commodities in the data stream of the live broadcast room, and M is an integer larger than or equal to 0.

803. And responding to a received selection instruction of the user of the first user equipment for selecting N second user equipment from the user recommendation list, and sending a second instruction to the server.

The second instruction is used for enabling the server to acquire commodity information of the target commodity from the data stream of the live broadcast room based on the second instruction and send the commodity information of the target commodity to the N second user devices, wherein N is an integer which is larger than or equal to 0 and smaller than or equal to M.

The technical scheme provided by the embodiment at least has the following beneficial effects: when the first user equipment displays the data stream of the live broadcast room, the user recommendation list sent by the server can be received, a selection instruction of a user of the first user equipment for the user recommendation list is responded, the first user equipment can send a second instruction to the server, so that the server can obtain commodity information of a target commodity from the data stream of the live broadcast room according to the second instruction and send the commodity information of the target commodity to the N second user equipment.

As shown in fig. 9, the present disclosure provides a data processing method, comprising steps 901 to 906:

901. the first user equipment displays the data stream of the live broadcast room.

The specific process may refer to step 401, which is not described herein.

902. The server obtains the data stream of the live broadcast room.

The specific process may refer to step 402, which is not described herein.

903. The server sends a user recommendation list to the first user equipment.

After the server acquires the data stream of the live broadcast room, M second user devices matched with the target commodities in the data stream of the live broadcast room can be determined to obtain a user recommendation list, and the user recommendation list is sent to the first user device. The user recommendation list is used for indicating M second user devices matched with the target commodities in the data stream of the live broadcast room, and M is an integer larger than or equal to 0. The method for obtaining the user recommendation list may refer to the related description in step 405, which is not described herein.

904. The first user equipment receives a user recommendation list sent by the server.

The specific process may refer to the relevant description of step 406.

905. And the first user equipment sends a second instruction to the server in response to receiving a selection instruction for selecting N second user equipment from the user recommendation list by the user of the first user equipment.

The user of the first user equipment may select N audience users from the M audience users based on the user recommendation list, and for example, as shown in fig. 6, after selecting 2 second user equipments, such as Amoy waiver 602 and south-Nancy 603, the user of the first user equipment may click on a determination button 605 to trigger the selection instruction. The first user equipment may send a second instruction to the server in response to receiving a selection instruction for the user of the first user equipment to select N second user equipments from the user recommendation list. And the second instruction is used for enabling the server to acquire the commodity information of the target commodity from the data stream of the live broadcast room based on the second instruction and send the commodity information of the target commodity to the N second user devices. Wherein N is an integer greater than or equal to 0 and less than or equal to M.

Additionally, in some embodiments, the anchor user may select one of the second user devices that is online directly from the live room. Or before the first user equipment selects the second user equipment, the related information of one or more second user equipment matched with the target commodity in the live broadcast room, which is sent by the server, can be received and displayed on the interface of the live broadcast room, so that the anchor user can select one second user equipment based on the one or more second user equipment matched with the target commodity. The related information may be minifile page information of one or more second user devices matched with the target commodity.

For example, as shown in fig. 10, the first user device may display a minifile page of one second user device (e.g., "flying youth 333") that best matches the target item on the live interface. Optionally, the user of the first user equipment may view miniprofile pages of more second user equipment matched with the target commodity through operation modes such as sliding down, sliding left, sliding right and the like.

Illustratively, as shown in fig. 10, if the anchor user clicks on control 1001, as shown in fig. 11, the first user device may display a series of setup entries for the viewer user, which may include directing to initiate a flash purchase entry, setting as an administrator entry, banning an entry, joining a blacklist entry, and so on. If the anchor user clicks the directional-initiation flash electricity purchase entry 1101, as shown in fig. 12, the first user equipment may pop up a product addition page 1201, and the description of the product addition page may refer to step 403, which is not described herein. The anchor user may click on the start sell button 1202 to determine that only the target merchandise is to be placed to the audience user. Alternatively, the prompt message may be displayed on the article addition page. As shown in fig. 12, a prompt message may be displayed below the screenshot of the article, where the prompt message may be a prompt text: "only the flying youth 333 of the product is visible".

It can be understood that the anchor user can launch the directional delivery to different audience users in the live broadcast room for many times, so that the audience users can be attracted to buy the target commodity in different prices or preferential ways, the flexibility and the accuracy of commodity delivery are improved, and the transaction success probability of the commodity is improved.

906. And the server receives a second instruction sent by the first user equipment, acquires the commodity information of the target commodity from the data stream of the live broadcast according to the second instruction, and sends the commodity information of the target commodity to N second user equipment selected from the user recommendation list by the user of the first user equipment.

The commodity information of the target commodity includes information such as a screenshot of the target commodity, a transaction amount (price), and a stock quantity (stock), and the step 404 may be referred to in the method for the server to obtain the commodity information of the target commodity.

The specific process of sending the commodity information of the target commodity to the N second user devices by the server may be: and the server generates a commodity structure of the target commodity associated with the current live broadcast room according to the commodity information of the target commodity, reassembles and compresses the commodity structure through the long link established in the live broadcast room, and then sends the reassembled and compressed commodity structure to the N second user equipment. And each second user equipment in the N second user equipment updates the locally maintained commodity list according to the commodity information obtained through analysis. And the user of each second user equipment in the N second user equipment can see the commodity information of the target commodity when clicking the commodity list. If a user of a certain second user equipment clicks a purchase button for purchasing a target commodity, the second user equipment can assemble commodity information, user information of the second user equipment and current live broadcast room information into payload of an HTTP request and send the payload to a server, so that the server can generate a corresponding order structure.

In addition, the server may obtain the commodity information of the target commodity from the data stream of the live broadcast according to a selection instruction of the user of the first user equipment selecting one second user equipment, and send the commodity information of the target commodity to the user of the first user equipment selecting one second user equipment.

The technical scheme provided by the embodiment at least has the following beneficial effects: the server acquires a data stream of a live broadcast room, the server can send a user recommendation list for indicating M second user equipment matched with a target commodity in the live broadcast room to the first user equipment, the first user equipment receives the user recommendation list sent by the server, responds to a selection instruction of a user of the first user equipment to the user recommendation list, and sends a second instruction to the server, and the server acquires commodity information of the target commodity from the data stream of the live broadcast room based on the second instruction, and sends commodity information of the target commodity to N second user equipments selected by the user of the first user equipment from the user recommendation list, the target commodity can be directionally released to the N second user devices, and compared with the target commodity releasing to all audience users, the target commodity can be directionally released to the N second user devices matched with the target commodity, so that the commodity releasing flexibility and accuracy can be improved.

Fig. 13 is a block diagram illustrating a logical structure of a data processing apparatus according to an exemplary embodiment, where the data processing apparatus is applicable to a first user equipment in the above embodiments, and the data processing apparatus includes:

a presentation module 1301 configured to perform presentation of a data stream of a live broadcast;

a sending module 1302, configured to execute sending a first instruction to a server, where the first instruction is used to instruct the server to obtain commodity information of a target commodity from a data stream of the live broadcast and determine a second user device in the live broadcast, where the second user device matches the target commodity;

a receiving module 1303, configured to execute receiving of a user recommendation list sent by a server, where the user recommendation list is used to indicate the M second user devices matched with the target product, and M is an integer greater than or equal to 0;

the sending module 1302 is further configured to execute a selection instruction for selecting N second user devices from the user recommendation list in response to the user of the first user device, and send an issuing instruction for sending the commodity information of the target commodity to the N second user devices to the server, where N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the receiving module 1303 is further configured to perform:

Or:

a receiving module 1303, configured to execute receiving a user recommendation list sent by a server, where the user recommendation list is determined by the server to indicate M second user devices matched with a target commodity in a data stream of the live broadcast, and M is an integer greater than or equal to 0;

a sending module 1302, configured to execute a selection instruction for selecting N second user devices from the user recommendation list in response to receiving a selection instruction for the user of the first user device, and send a second instruction to the server, where the second instruction is used for enabling the server to obtain the commodity information of the target commodity from the data stream of the live broadcast room based on the second instruction and send the commodity information of the target commodity to the N second user devices, and N is an integer greater than or equal to 0 and less than or equal to M.

Fig. 14 is a block diagram showing a logical structure of a data processing apparatus that can be applied to the server in the above embodiments according to an exemplary embodiment, including:

an obtaining module 1401 configured to perform obtaining a data stream of a live broadcast;

the receiving module 1402 is configured to execute receiving of a first instruction sent by a first user equipment, and obtain commodity information of a target commodity from a data stream of the live broadcast room according to the first instruction;

a sending module 1403 configured to execute sending of a user recommendation list to the first user equipment, where the user recommendation list is used to indicate M second user equipments matched with the target product in the live broadcast, and M is an integer greater than or equal to 0;

the receiving module 1402 is further configured to execute receiving a placement instruction sent by the first user device, and send commodity information of the target commodity to N second user devices selected by the user of the first user device from the user recommendation list according to the placement instruction, where N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the sending module 1403 is configured to perform:

screening, by a screening module 1404 (not shown in fig. 14), M second user devices matching the target product based on a matching degree between the user tag of each of all second user devices in the live broadcast and the product tag of the target product is performed;

and sending the user recommendation list to the first user equipment.

Optionally, a determining module 1405 (not shown in fig. 14) is further included, configured to perform:

Or:

a sending module 1403 configured to execute sending, to a first user device, a user recommendation list, where the user recommendation list is used to indicate M second user devices that are matched with a target commodity in a data stream of the live broadcast, and M is an integer greater than or equal to 0;

a receiving module 1402, configured to execute receiving of a second instruction sent by the first user equipment, acquire commodity information of the target commodity from a data stream of the live broadcast according to the second instruction, and send commodity information of the target commodity to N second user equipments selected by the user of the first user equipment from the user recommendation list, where N is an integer greater than or equal to 0 and less than or equal to M.

Optionally, the sending module 1403 is configured to perform:

screening the second user equipment matched with the target commodity based on the matching degree between the user label of each second user equipment in all the second user equipment of the live broadcast and the commodity label of the target commodity is performed through a screening module 1404;

and sending the user recommendation list to the first user equipment.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 15 is a block diagram of a first user equipment provided in the present disclosure, where the first user equipment may be an apparatus 1500, and the apparatus 1500 may be: a smart phone, a tablet computer, a motion Picture Experts Group Audio Layer 3 player (MP 3), a motion Picture Experts Group Audio Layer 4 player (MP 4), a notebook computer or a desktop computer. The apparatus 1500 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, and so on.

The apparatus 1500 may include at least one processor 1501, a communication bus 1502, memory 1503, and at least one communication interface 1504.

Processor 1501 may be a Central Processing Unit (CPU), a micro-processing unit, an ASIC, or one or more integrated circuits configured to control the execution of programs in accordance with the disclosed aspects.

The communication bus 1502 may include a path that conveys information between the aforementioned components.

The communication interface 1504 may be any device, such as a transceiver, for communicating with other devices or communication networks, such as an ethernet, a Radio Access Network (RAN), a Wireless Local Area Network (WLAN), etc.

The memory 1503 may be a read-only memory (ROM) or other types of static storage devices that can store static information and instructions, a Random Access Memory (RAM) or other types of dynamic storage devices that can store information and instructions, an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disc storage, optical disc storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these. The memory may be self-contained and connected to the processing unit by a bus. The memory may also be integrated with the processing unit.

Memory 1503 is used for storing application code that implements aspects of the disclosure and is controlled in execution by processor 1501. The processor 1501 is configured to execute application program code stored in the memory 1503 to implement the functions of the disclosed method.

In particular implementations, processor 1501 may include one or more CPUs such as CPU0 and CPU1 of fig. 15, for example, as an example.

In particular implementations, apparatus 1500 may include multiple processors, such as processor 1501 and processor 1507 in fig. 15, for example, as an example. Each of these processors may be a single-core (single-CPU) processor or a multi-core (multi-CPU) processor. A processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions).

In particular implementations, apparatus 1500 may also include an output device 1505 and an input device 1506, as one embodiment. Output device 1505 is in communication with processor 1501 and may display information in a variety of ways. For example, the output device 1505 may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. An input device 1506 communicates with the processor 1501 and may accept user input in a variety of ways. For example, the input device 1506 may be a mouse, a keyboard, a touch screen device or a sensing device, etc.

Those skilled in the art will appreciate that the configuration shown in fig. 15 does not constitute a limitation of the apparatus 1500 and may include more or fewer components than shown, or some components may be combined, or a different arrangement of components may be used.

Fig. 16 is a block diagram of a server 1600 provided in the present disclosure, where the server 1600 may have a relatively large difference due to different configurations or performances, and may include one or more processors 1601 and one or more memories 1602, where the memory 1602 has at least one instruction stored therein, and the at least one instruction is loaded and executed by the processors 1601 to implement the data processing apparatus provided in the above-mentioned method embodiments. Of course, the server 1600 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1600 may also include other components for implementing device functions, which are not described herein.

The present disclosure also provides a storage medium including instructions stored thereon, which when executed by a processor of a computer device, enable the computer to perform the data processing method provided by the above-described illustrative embodiment. For example, the storage medium may be the memory 1602 including instructions executable by the processor 1601 of the device 1600 to perform the above-described method. Also for example, the storage medium may be a memory 1102 comprising instructions executable by a processor 1101 of the apparatus 1100 to perform the above-described method. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

The present disclosure also provides a computer program product containing instructions which, when run on a computer, cause the computer device to perform the data processing method provided by the above-described illustrative embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A data processing method is applied to a server and is characterized by comprising the following steps:

acquiring a data stream of a live broadcast room;

2. The data processing method of claim 1, wherein the commodity information comprises a screenshot of the target commodity obtained from a data stream of the live broadcast according to the first instruction.

3. The data processing method according to claim 1, wherein the commodity information further includes a transaction amount and a stock quantity of the target commodity;

4. The data processing method according to any one of claims 1 to 3, wherein the sending, to the first user device, a user recommendation list for indicating M second user devices matching the target product in the live broadcast room includes:

and sending the user recommendation list to the first user equipment.

5. The data processing method of claim 4, wherein the method further comprises:

6. A data processing method is applied to first user equipment, and is characterized by comprising the following steps:

displaying the data stream of the live broadcast room;

7. The data processing method of claim 6, wherein the commodity information comprises a screenshot of the target commodity obtained from a data stream of the live broadcast according to the first instruction.

8. The data processing method according to claim 6, wherein the commodity information further includes a transaction amount and a stock quantity of the target commodity;

9. A data processing method according to any one of claims 6-8, characterized in that the method further comprises:

10. A data processing method is applied to a server and is characterized by comprising the following steps:

acquiring a data stream of a live broadcast room;

11. The data processing method of claim 10, wherein the sending, to the first user equipment, a user recommendation list indicating M second user equipments matching target commodities included in the data stream of the live broadcast room comprises:

and sending the user recommendation list to the first user equipment.

12. The data processing method according to claim 10 or 11, wherein the commodity information includes a screenshot of the target commodity acquired from a data stream of the live broadcast room according to the second instruction.

13. The data processing method according to claim 10 or 11, wherein the commodity information further includes a transaction amount and a stock quantity of the target commodity;

14. A data processing method is applied to first user equipment, and is characterized by comprising the following steps:

displaying the data stream of the live broadcast room;

15. The data processing method of claim 14, wherein the commodity information comprises a screenshot of the target commodity obtained from a data stream of the live broadcast based on the second instruction.

16. The data processing method according to claim 14 or 15, wherein the commodity information further includes a transaction amount and an inventory amount of the target commodity;

17. A data processing device applied to a server is characterized by comprising:

18. The data processing apparatus of claim 17, wherein the merchandise information comprises a screenshot of the target merchandise obtained from a data stream of the live broadcast according to the first instruction.

19. The data processing apparatus of claim 17, wherein the merchandise information further includes a transaction amount and a stock quantity of the target merchandise;

20. The data processing apparatus according to any of claims 17 to 19, wherein the sending module is configured to perform:

and sending the user recommendation list to the first user equipment.

21. The data processing apparatus of claim 20, further comprising a determination module configured to perform:

22. A data processing apparatus, applied to a first user equipment, comprising:

23. The data processing apparatus of claim 22, wherein the merchandise information comprises a screenshot of the target merchandise obtained from a data stream of the live broadcast according to the first instruction.

24. The data processing apparatus of claim 22, wherein the merchandise information further includes a transaction amount and a stock quantity of the target merchandise;

25. The data processing apparatus according to any of claims 22 to 24, wherein the receiving module is further configured to perform:

26. A data processing device applied to a server is characterized by comprising:

27. The data processing apparatus of claim 26, wherein the sending module is configured to perform:

and sending the user recommendation list to the first user equipment.

28. The data processing apparatus according to claim 26 or 27, wherein the commodity information comprises a screenshot of the target commodity obtained from a data stream of the live broadcast according to the second instruction.

29. The data processing apparatus according to claim 26 or 27, wherein the commodity information further includes a transaction amount and a stock quantity of the target commodity;

30. A data processing apparatus, applied to a first user equipment, comprising:

31. The data processing apparatus of claim 30, wherein the merchandise information comprises a screenshot of the target merchandise obtained from a data stream of the live broadcast based on the second instruction.

32. The data processing apparatus according to claim 30 or 31, wherein the commodity information further includes a transaction amount and a stock quantity of the target commodity;

33. A server, characterized in that the server comprises:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the data processing method of any one of claims 1-5 or the data processing method of any one of claims 10-13.

34. A first user device, the first user device comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the data processing method of any one of claims 6-9 or the data processing method of any one of claims 14-16.

35. A storage medium having instructions stored thereon, wherein the instructions in the storage medium, when executed by a processor of a data processing apparatus or a server, enable the data processing apparatus or the server to perform the data processing method of any one of claims 1-5 or the data processing method of any one of claims 10-13.

36. A storage medium having instructions stored thereon, wherein the instructions when executed by a processor of a data processing apparatus or a first user equipment enable the data processing apparatus or the first user equipment to perform the data processing method of any one of claims 6-9 or the data processing method of any one of claims 14-16.