CN105894357A - Commodity information pushing method and device - Google Patents
Commodity information pushing method and device Download PDFInfo
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- CN105894357A CN105894357A CN201610194796.8A CN201610194796A CN105894357A CN 105894357 A CN105894357 A CN 105894357A CN 201610194796 A CN201610194796 A CN 201610194796A CN 105894357 A CN105894357 A CN 105894357A
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- Prior art keywords
- label
- user
- consumption information
- shopping
- merchandise news
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The application provides a commodity information pushing method and a device, wherein the method comprises the following steps: acquiring first consumption information of a user, wherein the first consumption information comprises a search record of the user and data returned after shopping; determining each first label corresponding to the user according to the search record and data returned after shopping; and pushing commodity information to the user according to the first labels. By the commodity information pushing method and the commodity information pushing device, the first label can reflect user preference better, so that the accuracy of commodity information pushing to the user is improved, and the user experience is improved.
Description
Technical field
The application relates to technical field of information processing, particularly relates to a kind of merchandise news method for pushing and device.
Background technology
Along with progress and the development of Internet technology of science and technology, increasing user adds the ranks of electronic business transaction.
User first passes through Internal retrieval merchandise news, and shopping website, according to the search need of user, is shown relevant to user
Commodity, user sends purchase request by electronic purchase order afterwards, then fills out the number of individual check account number or the credit card,
Manufacturer delivers by the way of mail-order, or is delivered goods to the customers by express company.
Generally, shopping network standing-meeting, according to the search history of user, determines the user tag that user is corresponding, and marks according to this user
Sign and recommend or push merchandise news on sale to user, but this mode is recommended to user or pushes the need of commodity on sale and user
Ask matching degree and accuracy relatively low.
Summary of the invention
One of technical problem that the application is intended to solve in correlation technique the most to a certain extent.
To this end, the first of the application purpose is to propose a kind of merchandise news method for pushing, the method achieve the first label
More can reflect user preferences, thus improve the accuracy pushing merchandise news to user, improve Consumer's Experience.
Second purpose of the application is to propose a kind of merchandise news pusher.
For reaching above-mentioned purpose, the application first aspect embodiment proposes a kind of merchandise news method for pushing, including: obtain and use
Family the first consumption information, described first consumption information includes the data that the search of user records and returns after shopping；According to institute
The data returned after stating search record and shopping, determine each first label corresponding with described user；According to described each first mark
Sign, push merchandise news to described user.
The merchandise news method for pushing of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to described each first label, push commodity letter to described user
Breath.Owing to each first label that user is corresponding is that the data that the search according to user records and returns after shopping determine so that
First label more can reflect user preferences, thus improves the accuracy pushing merchandise news to user, improves Consumer's Experience.
For reaching above-mentioned purpose, the application second aspect embodiment proposes a kind of merchandise news pusher, including:
Acquisition module, is used for obtaining user's the first consumption information, described first consumption information include user search record and
The data returned after shopping；
First determines module, for according to the data returned after described search record and shopping, determining corresponding with described user
Each first label；
Pushing module, for according to described each first label, pushes merchandise news to described user.
The merchandise news pusher of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to described each first label, push commodity letter to described user
Breath.Owing to each first label that user is corresponding is that the data that the search according to user records and returns after shopping determine so that
First label more can reflect user preferences, thus improves the accuracy pushing merchandise news to user, improves Consumer's Experience.
Accompanying drawing explanation
The present invention above-mentioned and/or that add aspect and advantage will be apparent from from the following description of the accompanying drawings of embodiments
With easy to understand, wherein:
Fig. 1 is the schematic flow sheet of the merchandise news method for pushing of one embodiment of the application；
Fig. 2 is the schematic flow sheet of the merchandise news method for pushing of another embodiment of the application；
Fig. 3 is the schematic flow sheet of the merchandise news method for pushing of another embodiment of the application；
Fig. 4 is the structural representation of the merchandise news pusher of one embodiment of the application；
Fig. 5 is the structural representation of the merchandise news pusher of another embodiment of the application；
Fig. 6 is the structural representation of the merchandise news pusher of another embodiment of the application.
Detailed description of the invention
Embodiments herein is described below in detail, and the example of described embodiment is shown in the drawings, the most identical
Or similar label represents same or similar element or has the element of same or like function.Retouch below with reference to accompanying drawing
The embodiment stated is exemplary, it is intended to be used for explaining the application, and it is not intended that restriction to the application.
Below with reference to the accompanying drawings merchandise news method for pushing and the device of the embodiment of the present application are described.
Fig. 1 is the schematic flow sheet of the merchandise news method for pushing of one embodiment of the application.
As it is shown in figure 1, this merchandise news method for pushing includes:
Step 101, obtains user's the first consumption information, and described first consumption information includes search record and the shopping of user
The data of rear return.
Concrete, the executive agent of the merchandise news method for pushing that the present embodiment provides is merchandise news pusher, this device
Can be configured in provide in the server of shopping service or terminal unit and perform.
For example, this merchandise news pusher can be configured in " Taobao " server, " Jingdone district " server,
Or in the server in " No. 1 shop " etc., for the consumption information according to user, formulate accurate label for user, thus carry
For servicing accurately.
Wherein, it is provided that in the server of shopping service or terminal unit, storage has journal file, by searching journal file,
First consumption information of user can be obtained.
Concrete, it may be determined that the consumption information corresponding with same user name, account or IP address, for same user
The first consumption information.
Wherein, the search record of user can be the key word of user's input when doing shopping and/or search corresponding to each key word secondary
Number etc..The data returned after shopping can be the return of goods of the carrying out that user receives, exchange goods, shine single, evaluation and/or give
Score value etc..
Step 102, according to the data returned after described search record and shopping, determines each first mark corresponding with described user
Sign.
Concrete, in merchandise news pusher, the data returned after search record can being stored and doing shopping and the first label
Mapping relations table, when receive search record and shopping after return data after, can by search mapping relations table, determine with
Each first label that search record is corresponding with the data returned after shopping.
I.e. above-mentioned steps 102, including:
The data returned after described search record and shopping are carried out dissection process, obtains search key word, score value and comment
Valency key word；
According to search key word, the mapping relations of score value and evaluation key word and label, determine with described search key word,
Each first label that score value is the most corresponding with evaluating key word.
Wherein, merchandise news pusher can carry out word segmentation processing to the data returned after search record and shopping, then carries
The data returned after taking search record and shopping meet the key word of condition.
Such as, the search key word obtained can be " baby clothes ", " Women's Leather Shoes ", " milk " etc..If purchasing
The data returned after thing include score value and evaluate message, then can be for: attitude, commercial quality, logistics speed
Etc., extract corresponding numerical value, and extract the key word in the evaluation message of user, such as " lagnappe is pretty good ", " thing
Stream is slow ", " merchant service is good " etc..
It addition, in merchandise news pusher, search record, score value, evaluation key word and first can be stored respectively
The mapping relations table of label, afterwards by inquiring about each mapping relations table, determines and search key word, score value and evaluation
Each first label that key word is the most corresponding, i.e. corresponding with user each first label.
Step 103, according to described each first label, pushes merchandise news to described user.
Concrete, merchandise news pusher, after determining each first label that user is corresponding, can be corresponding according to user
Each first label, pushes the merchandise news meeting each first label to user.
If it should be noted that the quantity of the first label corresponding to user is 10, then when user pushes merchandise news, can
To push the information of the commodity meeting above-mentioned 10 the first labels simultaneously, or the first mark meeting predetermined number can also be pushed
The information of commodity signed, such as can set and will have 6,7 or 8 features above in product features at above-mentioned 10 the
Merchandise news in one label is pushed to user.
The merchandise news method for pushing of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to described each first label, push commodity letter to described user
Breath.Owing to each first label that user is corresponding is that the data that the search according to user records and returns after shopping determine so that
First label more can reflect user preferences, thus improves the accuracy pushing merchandise news to user, improves Consumer's Experience.
Further, according to each first label, after user pushes merchandise news, it is also possible to continue the consumption of monitoring user
Situation, thus carry out improving and revising to the label that user is corresponding.The merchandise news provided the application below in conjunction with Fig. 2 pushes away
Delivery method is described further.
Fig. 2 is the merchandise news method for pushing schematic flow sheet of another embodiment of the application.
As in figure 2 it is shown, the method is on the basis of shown in above-mentioned Fig. 1, also include:
Step 201, receives second consumption information of described user, and described second consumption information is the commodity letter with described propelling movement
Cease relevant consumption information.
Concrete, commodity message pusher, after pushing merchandise news to user, if the commodity pushed are carried out by user
The consumption activities such as purchase, then commodity message pusher can obtain the second consumption information.
For example, the merchandise news that commodity message pusher pushes includes trade name: super can the milk powder of grace 3,
Afterwards, if monitoring after this user have purchased this milk powder, when this user consumes for these commodity second can be gathered and disappear
Charge information.
Step 202, according to described second consumption information, determines each second label that described user is corresponding.
Concrete, commodity message pusher can by use above-mentioned determine that each first label corresponding to user is identical in the way of, root
According to the second consumption information, determine each second label that user is corresponding.
The process of implementing can refer to the detailed description of above-described embodiment, and here is omitted.
Step 203, it is judged that in described each first label with whether each second label has the 3rd label that attribute is contrary, if so,
Then perform step 204, otherwise, perform step 205.
Step 204, rejects described 3rd label from described each first label or each second label.
Step 205, according to described each first label and each second label, determines the set of label corresponding to described user.
Concrete, commodity message pusher, after determining each second label, can be marked with each second in each first label of comparison
In label, if having the 3rd label that attribute is contrary, if having, illustrating, user may not have immutability for the 3rd label.
For example, if the attribute of the 3rd label is " sex ", according to the first consumption information, in each first label determined
The attribute of the 3rd label comprised is " female ", and according to the second consumption information, the 3rd comprised in each second label determined
The attribute of label is " male ", then the label that attribute is " sex " that this user is corresponding is just described, does not have immutability,
Then this label can be rejected from each first label or in each second label.
And if in each first label and each second label, including the attribute of label the most same or like, then explanation determines
Each first label or each second label meet the consumption attribute of user, then just can according to each first label and each second label,
It is defined as the set of label corresponding to user, so that according to the set of label corresponding to user, user more can accurately be determined
Purchasing habits or hobby, and then push merchandise news to user more accurately.
The merchandise news method for pushing of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to described each first label, push commodity letter to described user
Breath.Owing to each first label that user is corresponding is that the data that the search according to user records and returns after shopping determine so that
First label more can reflect user preferences, thus improves the accuracy pushing merchandise news to user, improves Consumer's Experience.
And after the second consumption information that the merchandise news obtained with push is relevant, according to the second consumption information, determine user couple
Whether each second label answered, have, with each second label, the 3rd label that attribute is contrary further according in each first label afterwards,
Determine the set of label corresponding to user, further increase the accuracy of the label corresponding with user so that push to user
Merchandise news more accurate, further increase Consumer's Experience.
Fig. 3 is the schematic flow sheet of the merchandise news method for pushing of another embodiment of the application.
As it is shown on figure 3, this merchandise news method for pushing, including:
Step 301, obtains user's the first consumption information, and described first consumption information includes search record and the shopping of user
The data of rear return.
Step 302, according to the data returned after described search record and shopping, determines each first mark corresponding with described user
Sign.
Concrete, the executive agent of the merchandise news method for pushing that the present embodiment provides is merchandise news pusher, this device
Can be configured in provide in the server of shopping service or terminal unit and perform.
The process that implements of above-mentioned steps 301 and step 302 can refer to step 101 and step 102 in above-described embodiment
Describing in detail, here is omitted.
Step 303, determines the matching degree of each commodity and described each first tag match.
Step 304, according to the matching degree of each commodity Yu described each first label, determines the display priority of each commodity.
Concrete, merchandise news pusher, can be according to each first label after determining each first label that user is corresponding
Content, finds the commodity meeting each first label from commodity on sale.
Afterwards, according to the matching degree of each commodity Yu each first label, the display priority of each commodity is determined.For example, with
What user was corresponding has 10 the first labels, if 10 the first labels mate completely with commodity A, have 8 the first labels with
Commodity B mates, and has 7 the first labels to mate with commodity C, then i.e. can determine that and is pushing or display of commodity information to user
Time, the priority of commodity A is the highest, and the priority of commodity C is minimum.
Step 305, receives the commercial articles searching request that user sends, carries trade name and/or classification in described searching request.
Step 306, by the Search Results with described trade name and/or categorical match, according to display priority from high to low
Order shows.
Concrete, merchandise news pusher, receiving the commercial articles searching request that user sends, and obtaining according to searching request
After corresponding Search Results, according to the display priority of commodity each in Search Results, commodity can be shown, so that using
What family was the fastest finds end article, completes purchase and consumption, saves user time, improves Consumer's Experience.
It should be noted that above-mentioned steps 303, between step 304 and step 305, can without fixing sequencing,
I.e. can first carry out step 305, then perform step 303 and step 304, it is also possible to by said sequence, first carry out step 303
With step 304, then perform step 305.
The merchandise news method for pushing of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to the matching degree of each commodity Yu described each first label, determine
The display priority of each commodity, afterwards, after receiving the searching request that user sends, according to commodity each in Search Results
Display priority, shows Search Results.After being the search record according to user and shopping due to each first label that user is corresponding
The data returned determine so that the first label more can reflect user preferences, and after receiving the searching request of user, according to
The display priority of each commodity in Search Results, shows each commodity so that user the fastest find end article, complete
Become purchase and consumption, save user time, improve Consumer's Experience.
In order to realize above-described embodiment, the application also proposes a kind of merchandise news pusher.
Fig. 4 is the structural representation of the merchandise news pusher of one embodiment of the application.
As shown in Figure 4, this merchandise news pusher includes:
Acquisition module 41, is used for obtaining user's the first consumption information, and described first consumption information includes the search record of user
With the data returned after shopping；
First determines module 42, for according to the data returned after described search record and shopping, determining corresponding with described user
Each first label；
Pushing module 43, for according to described each first label, pushes merchandise news to described user.
Concrete, the merchandise news pusher of the present embodiment offer, push for performing the merchandise news in above-described embodiment
Method, this device can be configured in provide in the server of shopping service or terminal unit and perform.
For example, this merchandise news pusher can be configured in " Taobao " server, " Jingdone district " server,
Or in the server in " No. 1 shop " etc., for the consumption information according to user, formulate accurate label for user, thus carry
For servicing accurately.
Wherein, it is provided that in the server of shopping service or terminal unit, storage has journal file, by searching journal file,
First consumption information of user can be obtained.
Concrete, it may be determined that the consumption information corresponding with same user name, account or IP address, for same user
The first consumption information.
Wherein, the search record of user can be the key word of user's input when doing shopping and/or search corresponding to each key word secondary
Number etc..The data returned after shopping can be the return of goods of the carrying out that user receives, exchange goods, shine single, evaluation and/or give
Score value etc..
Accordingly, above-mentioned first determines module 402, specifically for:
The data returned after described search record and shopping are carried out dissection process, obtains search key word, score value and comment
Valency key word；
According to search key word, the mapping relations of score value and evaluation key word and label, determine with described search key word,
Each first label that score value is the most corresponding with evaluating key word.
It should be noted that the aforementioned explanation to the embodiment of merchandise news method for pushing shown in Fig. 1 is also applied for this enforcement
The merchandise news pusher of example, here is omitted.
The merchandise news pusher of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to described each first label, push commodity letter to described user
Breath.Owing to each first label that user is corresponding is that the data that the search according to user records and returns after shopping determine so that
First label more can reflect user preferences, thus improves the accuracy pushing merchandise news to user, improves Consumer's Experience.
Fig. 5 is the merchandise news pusher structural representation of another embodiment of the application.
As it is shown in figure 5, this device is on the basis of shown in above-mentioned Fig. 4, also include:
First receiver module 51, for receiving second consumption information of described user, described second consumption information is for push away with described
The consumption information that the merchandise news sent is relevant；
Described first determines module 42, is additionally operable to, according to described second consumption information, determine each second mark that described user is corresponding
Sign；
Judge module 52, for judging whether have, with each second label, the 3rd label that attribute is contrary in described each first label；
If having, then processing module 53, for rejecting described 3rd label from described each first label or each second label.
Or, if nothing, then processing module 53, it is additionally operable to, according to described each first label and each second label, determine described use
The set of the label that family is corresponding.
It should be noted that the aforementioned explanation to the embodiment of merchandise news method for pushing shown in Fig. 2 is also applied for this enforcement
The merchandise news pusher of example, here is omitted.
The merchandise news pusher of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to described each first label, push commodity letter to described user
Breath.Owing to each first label that user is corresponding is that the data that the search according to user records and returns after shopping determine so that
First label more can reflect user preferences, thus improves the accuracy pushing merchandise news to user, improves Consumer's Experience.
And after the second consumption information that the merchandise news obtained with push is relevant, according to the second consumption information, determine user couple
Whether each second label answered, have, with each second label, the 3rd label that attribute is contrary further according in each first label afterwards,
Determine the set of label corresponding to user, further increase the accuracy of the label corresponding with user so that push to user
Merchandise news more accurate, further increase Consumer's Experience.
Fig. 6 is the structural representation of the merchandise news pusher of another embodiment of the application.
As shown in Figure 6, this merchandise news pusher, on the basis of shown in above-mentioned Fig. 5, also includes:
Second determines module 61, for determining the matching degree of each commodity and described each first tag match；And according to each commodity with
The matching degree of described each first label, determines the display priority of each commodity.
Second receiver module 62, for receiving the commercial articles searching request that user sends, carries trade name in described searching request
And/or classification；
Display module 63, for by the Search Results with described trade name and/or categorical match, according to display priority by
High to Low order shows.
Concrete, merchandise news pusher, can be according to each first label after determining each first label that user is corresponding
Content, finds the commodity meeting each first label from commodity on sale.
And then receiving the commercial articles searching request that user sends, and after the Search Results according to searching request acquisition correspondence,
Commodity are shown by the display priority according to commodity each in Search Results so that user the fastest find target business
Product, complete purchase and consumption, save user time, improve Consumer's Experience.
It should be noted that the aforementioned explanation to the embodiment of merchandise news method for pushing shown in Fig. 3 is also applied for this enforcement
The merchandise news pusher of example, here is omitted.
The merchandise news pusher of the embodiment of the present application, first obtains user's the first consumption information, wherein, the first consumption letter
Breath includes the data recording and returning after shopping of searching for of user, the number returned after then recording according to described search and do shopping
According to, determine each first label corresponding with described user, further according to the matching degree of each commodity Yu described each first label, determine
The display priority of each commodity, afterwards, after receiving the searching request that user sends, according to commodity each in Search Results
Display priority, shows Search Results.After being the search record according to user and shopping due to each first label that user is corresponding
The data returned determine so that the first label more can reflect user preferences, and after receiving the searching request of user, according to
The display priority of each commodity in Search Results, shows each commodity so that user the fastest find end article, complete
Become purchase and consumption, save user time, improve Consumer's Experience.
In the description of this specification, reference term " embodiment ", " some embodiments ", " example ", " tool
Body example " or the description of " some examples " etc. means to combine this embodiment or example describes specific features, structure, material
Material or feature are contained at least one embodiment or the example of the application.In this manual, the signal to above-mentioned term
Property statement be necessarily directed to identical embodiment or example.And, the specific features of description, structure, material or spy
Point can be to combine in one or more embodiments in office or example in an appropriate manner.Additionally, in the case of the most conflicting,
Those skilled in the art can be by the different embodiments described in this specification or example and different embodiment or the spy of example
Levy and be combined and combine.
Additionally, term " first ", " second " are only used for describing purpose, and it is not intended that instruction or imply relatively important
Property or the implicit quantity indicating indicated technical characteristic.Thus, define " first ", " second " feature permissible
Express or implicitly include at least one this feature.In the description of the present application, " multiple " are meant that at least two,
Such as two, three etc., unless otherwise expressly limited specifically.
In flow chart or at this, any process described otherwise above or method description are construed as, and represent and include one
Or the module of code, fragment or the part of the executable instruction of the more step for realizing specific logical function or process,
And the scope of the preferred implementation of the application includes other realization, wherein can not press order that is shown or that discuss,
Including according to involved function by basic mode simultaneously or in the opposite order, performing function, this should be by the application's
Embodiment person of ordinary skill in the field understood.
Represent in flow charts or the logic described otherwise above at this and/or step, for example, it is possible to be considered as reality
The sequencing list of the executable instruction of existing logic function, may be embodied in any computer-readable medium, for instruction
Execution system, device or equipment (system such as computer based system, including processor or other can perform from instruction
System, device or equipment instruction fetch also perform the system instructed) use, or combine these instruction execution systems, device or set
Standby and use.For the purpose of this specification, " computer-readable medium " can be any can to comprise, store, communicate, propagate
Or transmission procedure for instruction execution system, device or equipment or combines these instruction execution systems, device or equipment and uses
Device.The more specifically example (non-exhaustive list) of computer-readable medium includes following: have one or more cloth
The electrical connection section (electronic installation) of line, portable computer diskette box (magnetic device), random access memory (RAM), only
Read memorizer (ROM), erasable edit read only memory (EPROM or flash memory), fiber device, Yi Jibian
Take formula compact disc read-only memory (CDROM).It addition, computer-readable medium can even is that can print described program thereon
Paper or other suitable media because then can carry out editing such as by paper or other media are carried out optical scanning,
Interpret or be processed to electronically obtain described program with other suitable methods if desired, being then stored in calculating
In machine memorizer.
Should be appreciated that each several part of the application can realize by hardware, software, firmware or combinations thereof.In above-mentioned reality
Execute in mode, software that multiple steps or method in memory and can be performed by suitable instruction execution system with storage or
Firmware realizes.Such as, if realized with hardware, with the most the same, available well known in the art under
Any one or their combination in row technology realize: have the logic gates for data signal realizes logic function
Discrete logic, there is the special IC of suitable combination logic gate circuit, programmable gate array (PGA), existing
Field programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is can
Completing instructing relevant hardware by program, described program can be stored in a kind of computer-readable recording medium,
This program upon execution, including one or a combination set of the step of embodiment of the method.
Additionally, each functional unit in each embodiment of the application can be integrated in a proxy module, it is also possible to be each
Individual unit is individually physically present, it is also possible to two or more unit are integrated in a module.Above-mentioned integrated module was both
Can realize to use the form of hardware, it would however also be possible to employ the form of software function module realizes.If described integrated module with
The form of software function module realizes and as independent production marketing or when using, it is also possible to be stored in a computer-readable
Take in storage medium.
Storage medium mentioned above can be read only memory, disk or CD etc..Although above it has been shown and described that
Embodiments herein, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the restriction to the application,
Above-described embodiment can be changed in scope of the present application, revises, replace and modification by those of ordinary skill in the art.
Claims (10)
1. a merchandise news method for pushing, it is characterised in that comprise the following steps:
Obtaining user's the first consumption information, described first consumption information includes the number that the search of user records and returns after shopping
According to；
According to the data returned after described search record and shopping, determine each first label corresponding with described user；
According to described each first label, push merchandise news to described user.
Method the most according to claim 1, it is characterised in that also include:
Receiving second consumption information of described user, described second consumption information is disappears relevant with the merchandise news of described propelling movement
Charge information；
According to described second consumption information, determine each second label that described user is corresponding；
Judge whether described each first label has, with each second label, the 3rd label that attribute is contrary；
If having, then described 3rd label is rejected from described each first label or each second label.
Method the most according to claim 1 and 2, it is characterised in that described determine with described search record and shopping after
Each first label that the data returned are the most corresponding, including:
The data returned after described search record and shopping are carried out dissection process, obtains search key word, score value and comment
Valency key word；
According to search key word, the mapping relations of score value and evaluation key word and label, determine with described search key word,
Each first label that score value is the most corresponding with evaluating key word.
Method the most according to claim 3, it is characterised in that also include:
Determine the matching degree of each commodity and described each first tag match；
According to the matching degree of each commodity Yu described each first label, determine the display priority of each commodity.
Method the most according to claim 4, it is characterised in that also include:
Receive the commercial articles searching request that user sends, described searching request is carried trade name and/or classification；
By the Search Results with described trade name and/or categorical match, show according to display priority order from high to low
Show.
6. a merchandise news pusher, it is characterised in that including:
Acquisition module, is used for obtaining user's the first consumption information, described first consumption information include user search record and
The data returned after shopping；
First determines module, for according to the data returned after described search record and shopping, determining corresponding with described user
Each first label；
Pushing module, for according to described each first label, pushes merchandise news to described user.
Device the most according to claim 6, it is characterised in that also include:
First receiver module, for receiving second consumption information of described user, described second consumption information is and described propelling movement
The relevant consumption information of merchandise news；
Described first determines module, is additionally operable to, according to described second consumption information, determine each second label that described user is corresponding；
Judge module, for judging whether have, with each second label, the 3rd label that attribute is contrary in described each first label；
If having, then processing module, for rejecting described 3rd label from described each first label or each second label.
8. according to the device described in claim 6 or 7, it is characterised in that described first determines module, specifically for:
The data returned after described search record and shopping are carried out dissection process, obtains search key word, score value and comment
Valency key word；
According to search key word, the mapping relations of score value and evaluation key word and label, determine with described search key word,
Each first label that score value is the most corresponding with evaluating key word.
Device the most according to claim 8, it is characterised in that also include:
Second determines module, for determining the matching degree of each commodity and described each first tag match；And according to each commodity and institute
State the matching degree of each first label, determine the display priority of each commodity.
Device the most according to claim 9, it is characterised in that also include:
Second receiver module, for receive user send commercial articles searching request, described searching request is carried trade name and/
Or classification；
Display module, for by the Search Results with described trade name and/or categorical match, according to display priority by height to
Low order shows.
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