CN110060425A - Resource promotion method and item circulation based on item circulation manage platform - Google Patents

Abstract

The resource promotion method and item circulation that the invention discloses a kind of based on item circulation manage platform, this method includes the article for the target item that item circulation management platform receives a certain user's transmission using request, which is identified using request including the target item of target item；And uses request to determine from database based on article and identify corresponding target item label as the user tag of a certain user with target item；And the target resource of the quasi- popularization to match with the user tag is determined from the resource for predefining all quasi- popularizations based on user tag, and the target resource is pushed into a certain user.Implementing the present invention by the corresponding resource tag of resource of article tag and quasi- popularization in item circulation is that user determines personalized resource, can be realized the accurate popularization of resource, to improve the promotion effect of resource, and then improves a possibility that resource is cashed.

Description

Resource promotion method and item circulation based on item circulation manage platform

Technical field

The present invention relates to Internet technical field more particularly to a kind of resource promotion methods and article based on item circulation Circulation control platform.

Background technique

In recent years, With the fast development of internet and society fast development, promote the way of promotion of resource to present Diversification, such as: the building way of promotion, the vehicles way of promotion, web page interlinkage way of promotion etc., diversified resource are promoted Mode improves the popularization rate and spreading rate of resource to a certain extent.

However practice discovery, the resource that the current resource way of promotion is promoted generally have generality, promote object not It is enough accurate, such as: the resource promoted in a cell is same type of resource, such as: health care's information, Huo Zhezhen The resource promoted to a certain crowd (such as: university student) is generally consistent, such as: Expert English language training by qualified teachers information.As it can be seen that current resource The way of promotion cannot achieve the personalized of resource and promote, to cannot achieve the accurate popularization of resource.

Summary of the invention

Technical problem to be solved by the present invention lies in provide a kind of resource promotion method and article based on item circulation Circulation control platform can realize that personalized resource is promoted by the article tag in item circulation, to realize resource Precisely promote.

In order to solve the above-mentioned technical problem, first aspect of the embodiment of the present invention discloses a kind of resource based on item circulation Promotion method, which comprises

Item circulation management platform receives the article for target item that a certain user sends and uses request, the article It is identified using the target item that request includes at least the target item；

Item circulation management platform based on the article using request from predefine determined in the database with The target item identifies user tag of the corresponding target item label as a certain user, described to predefine out Database is used to store the Item Information of article, and the Item Information of the article includes at least article mark and the institute of the article State the article tag of article；

The item circulation management platform is based on the user tag from the resource for predefining all quasi- popularizations It determines the target resource of the quasi- popularization to match with the user tag, and the target resource is pushed into a certain use Family.

As an alternative embodiment, the item circulation manages platform in first aspect of the embodiment of the present invention It determines to match with the user tag from the resource for predefining all quasi- popularizations based on the user tag The quasi- target resource promoted, comprising:

Item circulation management platform by the user tag with predefine that each to intend the resource of popularization corresponding Resource tag be compared, obtain the label similarity of the user tag Yu each resource tag；

The item circulation management platform is determined from all label similarities is more than or equal to default label similarity Target labels similarity, and determine the resource conduct of the corresponding quasi- popularization of the corresponding resource tag of the target labels similarity The target resource of the quasi- popularization to match with the user tag.

As an alternative embodiment, the article is also wrapped using request in first aspect of the embodiment of the present invention Include the user identifier of a certain user；

And the item circulation manages money of the platform based on the user tag from predetermined all quasi- popularizations out Before the target resource for determining the quasi- popularization to match with the user tag in source, the method also includes:

The item circulation manages user identifier of the platform based on a certain user and predefines the data of going out from described History tab corresponding with a certain user is determined in library；

The item circulation management platform updates the user tag of a certain user based on the history tab, obtains more User tag after new；

Wherein, the item circulation manages money of the platform based on the user tag from predetermined all quasi- popularizations out The target resource of the quasi- popularization to match with the user tag is determined in source, comprising:

Item circulation management platform is based on the updated user tag from predefining all quasi- popularizations of going out Resource in determine the target resource of the quasi- popularization to match with the user tag.

As an alternative embodiment, in first aspect of the embodiment of the present invention, the resource of the quasi- popularization includes The quasi- non-commercial paper resource promoted and quasi- at least one of the commercial paper resource promoted, the commercial paper resource includes commodity At least one of series advertisements resource and service series advertisements resource, the commodity series advertisements resource includes physical goods series advertisements At least one of resource and virtual goods series advertisements resource.

As an alternative embodiment, in first aspect of the embodiment of the present invention, when the resource of the quasi- popularization is When the non-commercial paper resource of the quasi- popularization, the item circulation management platform determines the corresponding money of the target labels similarity Target resource of the resource of the corresponding quasi- popularization of source label as the quasi- popularization to match with the user tag, comprising:

The item circulation management platform determines that the target labels similarity is corresponding based on the target labels similarity First object resource tag, and determine that the first object resource tag is corresponding quasi- according to the first object resource tag Target resource of the non-commercial paper resource of the target of popularization as the quasi- popularization to match with the user tag；

And the target resource is pushed to a certain user by the item circulation management platform, comprising:

The item circulation manages platform for the non-commercial paper resource supplying of the target to a certain user.

As an alternative embodiment, in first aspect of the embodiment of the present invention, when the resource of the quasi- popularization is When the commercial paper resource of the quasi- popularization, the item circulation management platform determines the corresponding resource of the target labels similarity Target resource of the resource of the corresponding quasi- popularization of label as the quasi- popularization to match with the user tag, comprising:

The item circulation management platform determines that the target labels similarity is corresponding based on the target labels similarity The second target resource label, and determine that the second target resource label is corresponding quasi- according to the second target resource label Target resource of the targeted advertisements class resource of popularization as the quasi- popularization to match with the user tag；

And the target resource is pushed to a certain user by the item circulation management platform, comprising:

The item circulation management platform is according to the sale function for starting the targeted advertisements class resource to a certain user Can, the marketing function includes the telemarketing of the article display marketing function, the commercial paper resource of the commercial paper resource At least one of function and the information marketing function of the commercial paper resource.

As an alternative embodiment, the item circulation manages platform in first aspect of the embodiment of the present invention After receiving the article use request for target item that a certain user sends, the method also includes:

The item circulation management platform judges that the item circulation management platform is managed using request according to the article There is the target item with the presence or absence of storage in the first Internet of Things intelligent cabinet in all Internet of Things intelligent cabinets of reason；

When judging that there is no described in all Internet of Things intelligent cabinets that item circulation management platform is managed When storage has the target item in first Internet of Things intelligent cabinet, the item circulation manages platform working as to the target item Preceding holder sends the storage instruction of the target item, and the storage instruction is used to indicate currently holding for the target item Person stores the target item to predetermined the second Internet of Things intelligent cabinet out；

When judging that there are described the in all Internet of Things intelligent cabinets that item circulation management platform is managed When storage has the target item in one Internet of Things intelligent cabinet, the item circulation manages platform and sends institute to a certain user That states target item takes object to prompt, the attribute information for taking object prompt to include at least the first Internet of Things intelligent cabinet.

As an alternative embodiment, using mesh in a certain user in first aspect of the embodiment of the present invention After marking resource, the item circulation management platform receives the feedback letter for the target resource that a certain user sends Breath, and labeling is carried out to the feedback information, the feedback label for the feedback information is obtained, and the feedback is marked Label are updated to the corresponding history tab of a certain user and store-updated history tab, the target resource include The target item and/or the resource of the corresponding quasi- popularization of the corresponding resource tag of the target labels similarity.

As an alternative embodiment, the item circulation manages platform in first aspect of the embodiment of the present invention Judge whether the target item is reusable article；

When judging the target item is the reusable article, the item circulation manages platform to described A certain user sends the prompt of giving back of the target item, described to give back prompt for prompting a certain user having used The target item is given back after stating target item.

As an alternative embodiment, in first aspect of the embodiment of the present invention, the item circulation manages platform After the storage instruction for sending the target item to the current holder of the target item, the method also includes:

The item circulation management platform judges that the current holder of the target item stores the target item to institute Whether first predetermined time is later than at the time of stating the second Internet of Things intelligent cabinet, and first predetermined time is to provide the object At the time of the current holder of product stores the target item the latest；

When the current holder for judging the target item stores the target item to the second Internet of Things intelligence When being later than first predetermined time at the time of cabinet, current holder of the item circulation management platform to the target item The first punishment operation is executed, the first punishment operation includes imposing a fine the current holder of the target item, reducing this The credit rating of the current holder of target item, the account for the current holder for deducting the target item integrate, limit the target Operating right of the current holder of article on item circulation management platform limits the current holder of the target item It can request the quantity of the article used, the current holder that limits the target item can request in the grade of the article used extremely Few one kind.

As an alternative embodiment, the item circulation manages platform in first aspect of the embodiment of the present invention To a certain user send the target item take object prompt after, the method also includes:

The item circulation management platform judge whether to be later than at the time of a certain user's extraction target item the Two predetermined times, second predetermined time are at the time of providing that a certain user extracts the target item the latest；

It is described when being later than second predetermined time when judge that a certain user extracts the target item at the time of Item circulation manages platform and executes the second punishment operation to a certain user.

Second aspect of the embodiment of the present invention discloses a kind of item circulation management platform, and the item circulation manages platform packet Include receiving module, the first determining module, the second determining module and pushing module, in which:

The receiving module uses request, the object for receiving the article for target item that a certain user sends Product are identified using the target item that request includes at least the target item；

First determining module, for based on the article using request from predefine database in determine with The target item identifies user tag of the corresponding target item label as a certain user, described to predefine out Database is used to store the Item Information of article, and the Item Information of the article includes at least article mark and the institute of the article State the article tag of article；

Second determining module, for based on the user tag from predefine all quasi- popularizations resource in Determine the target resource of the quasi- popularization to match with the user tag；

The pushing module, for the target resource to be pushed to a certain user.

As an alternative embodiment, in second aspect of the embodiment of the present invention, second determining module includes Comparative sub-module and determining submodule, in which:

The Comparative sub-module, for the user tag is corresponding with the resource for predefining each quasi- popularization Resource tag is compared, and obtains the label similarity of the user tag Yu each resource tag；

The determining submodule is more than or equal to default label similarity for determining from all label similarities Target labels similarity；

The determining submodule is also used to determine the corresponding quasi- popularization of the corresponding resource tag of the target labels similarity Target resource of the resource as the quasi- popularization to match with the user tag.

As an alternative embodiment, the article is also wrapped using request in second aspect of the embodiment of the present invention Include the user identifier of a certain user；

And the item circulation management platform further includes the first update module, in which:

First determining module, be also used to second determining module be based on the user tag from predefine All quasi- popularizations resource in determine the quasi- popularization to match with the user tag target resource before, based on described The user identifier of a certain user determines history tab corresponding with a certain user from the database for predefining and；

First update module, described in the history tab for being determined based on first determining module is updated The user tag of a certain user obtains updated user tag；

Wherein, second determining module is based on the user tag from the resource for predefining all quasi- popularizations Determine the mode of the target resource of the quasi- popularization to match with the user tag specifically:

Based on the updated user tag of the first update module from the resource for predefining all quasi- popularizations Determine the target resource of the quasi- popularization to match with the user tag.

As an alternative embodiment, in second aspect of the embodiment of the present invention, the resource of the quasi- popularization includes The quasi- non-commercial paper resource promoted and quasi- at least one of the commercial paper resource promoted, the commercial paper resource includes commodity At least one of series advertisements resource and service series advertisements resource, the commodity series advertisements resource includes physical goods series advertisements At least one of resource and virtual goods series advertisements resource.

As an alternative embodiment, in second aspect of the embodiment of the present invention, when the resource of the quasi- popularization is When the non-commercial paper resource of the quasi- popularization, the determining submodule determines the corresponding resource tag of the target labels similarity Mode of the resource of corresponding quasi- popularization as the target resource of the quasi- popularization to match with the user tag specifically:

The corresponding first object resource tag of the target labels similarity is determined based on the target labels similarity, and The non-commercial paper money of target of the corresponding quasi- popularization of the first object resource tag is determined according to the first object resource tag Target resource of the source as the quasi- popularization to match with the user tag；

And the target resource is pushed to the mode of a certain user by the pushing module specifically:

By the non-commercial paper resource supplying of the target to a certain user.

As an alternative embodiment, in second aspect of the embodiment of the present invention, when the resource of the quasi- popularization is When the commercial paper resource of the quasi- popularization, the determining submodule determines the corresponding resource tag pair of the target labels similarity Mode of the resource for the quasi- popularization answered as the target resource of the quasi- popularization to match with the user tag specifically:

The corresponding second target resource label of the target labels similarity is determined based on the target labels similarity, and The targeted advertisements class resource of the corresponding quasi- popularization of the second target resource label is determined according to the second target resource label Target resource as the quasi- popularization to match with the user tag；

And the target resource is pushed to the mode of a certain user by the pushing module specifically:

Start the marketing function of the targeted advertisements class resource to a certain user, the marketing function includes described wide Accuse the article display marketing function of class resource, the letter of the telemarketing function of the commercial paper resource and the commercial paper resource Cease at least one of marketing function.

As an alternative embodiment, the item circulation manages platform in second aspect of the embodiment of the present invention It further include first judgment module, in which:

The first judgment module, for receiving the object for target item that a certain user sends in the receiving module After product are using request, judge that the item circulation manages all Internet of Things that platform is managed using request according to the article There is the target item with the presence or absence of storage in the first Internet of Things intelligent cabinet in intelligent cabinet；

The pushing module is also used to judge that the item circulation management platform is managed when the first judgment module All Internet of Things intelligent cabinets in there is no when storage has the target item in the first Internet of Things intelligent cabinet, to institute The current holder for stating target item sends the storage instruction of the target item, and the storage instruction is used to indicate the target The current holder of article stores the target item to predetermined the second Internet of Things intelligent cabinet out；

The pushing module is also used to judge that the item circulation management platform is managed when the first judgment module All Internet of Things intelligent cabinets in there are in the first Internet of Things intelligent cabinet storage have the target item when, Xiang Suoshu What a certain user sent the target item takes object to prompt, described that object prompt is taken to include at least the first Internet of Things intelligent cabinet Attribute information.

As an alternative embodiment, the item circulation manages platform in second aspect of the embodiment of the present invention It further include the second update module, in which:

The receiving module is also used to after a certain user is using target resource, receives a certain user's hair The feedback information for the target resource sent, and labeling is carried out to the feedback information, it obtains for the feedback letter The feedback label of breath, the target resource include the target item and/or the corresponding resource mark of the target labels similarity Sign the resource of corresponding quasi- popularization；

Second update module, for by the feedback tag update to the corresponding history tab of a certain user, And store-updated history tab.

As an alternative embodiment, the item circulation manages platform in second aspect of the embodiment of the present invention It further include the second judgment module, in which:

Second judgment module, for judging whether the target item is reusable article；

The pushing module is also used to judge that the target item is the repeatable benefit when second judgment module When with article, send the prompt of giving back of the target item to a certain user, it is described give back prompt for prompt it is described certain One user gives back the target item after having used the target item.

As an alternative embodiment, the item circulation manages platform in second aspect of the embodiment of the present invention It further include the first execution module, in which:

The first judgment module is also used to send institute to the current holder of the target item in the pushing module After the storage instruction for stating target item, judge that the current holder of the target item stores the target item to described the Whether first predetermined time is later than at the time of two Internet of Things intelligent cabinets, and first predetermined time is the regulation target item At the time of current holder stores the target item the latest；

First execution module, for judging the current holder of the target item when the first judgment module When being later than first predetermined time at the time of storing the target item to the second Internet of Things intelligent cabinet, to the target The current holder of article executes the first punishment operation, and the first punishment operation includes the current holder to the target item Imposed a fine, reduced the credit rating of the current holder of the target item, the account for the current holder for deducting the target item It integrates, limit operating right on item circulation management platform of the current holder of the target item, limit the target The current holder of article can request the quantity of the article used, limit what the current holder of the target item can request to use At least one of grade of article.

As an alternative embodiment, the item circulation manages platform in second aspect of the embodiment of the present invention It further include the second execution module, in which:

The first judgment module is also used to send the target item to a certain user in the pushing module After taking object to prompt, judge whether be later than the second predetermined time at the time of a certain user extracts the target item, it is described Second predetermined time is at the time of providing that a certain user extracts the target item the latest；

Second execution module, for judging that a certain user extracts the target when the first judgment module When being later than second predetermined time at the time of article, the second punishment is executed to a certain user and is operated.

The third aspect of the embodiment of the present invention discloses another item circulation management platform, and the item circulation manages platform Include:

It is stored with the memory of executable program code；

The processor coupled with the memory；

The processor calls the executable program code stored in the memory, executes the embodiment of the present invention the On the one hand the disclosed resource promotion method based on item circulation.

Fourth aspect of the embodiment of the present invention discloses a kind of computer storage medium, and the computer storage medium is stored with Computer instruction, when the computer instruction is called, for executing disclosed in first aspect of the embodiment of the present invention based on article The resource promotion method of circulation.

The 5th aspect of the embodiment of the present invention discloses a kind of computer program product, when the computer program product is being counted When being run on calculation machine, so that the computer executes a kind of money based on item circulation disclosed in first aspect of the embodiment of the present invention Source promotion method.

Compared with prior art, the invention has the following advantages:

The invention discloses a kind of resource promotion method based on item circulation, this method are flat applied to item circulation management On platform, this method includes that item circulation management platform receives the article use request for target item that a certain user sends, The article is identified using the target item that request includes at least target item；Item circulation manages platform and uses request based on article It is determined from predetermined database out and identifies user of the corresponding target item label as a certain user with target item Label, this predefines the Item Information that the database is used to store article, and the Item Information of the article includes at least the object The article mark of product and the article tag of the article；Item circulation manage platform based on user tag from predefine it is all The target resource of the quasi- popularization to match with the user tag is determined in the quasi- resource promoted, and the target resource is pushed to A certain user.It can be by the corresponding money of resource of article tag and quasi- popularization in item circulation as it can be seen that implementing the present invention Source label is that user determines personalized resource, can be realized the accurate popularization of resource, so that the promotion effect of resource is improved, And then improve a possibility that resource is cashed.Meanwhile user's accurately advertising service is also given, more preferable experience, more is provided for user Meet accurate service or the commodity of user demand.

Detailed description of the invention

It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to needed in the embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for ability For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached Figure.

Fig. 1 is a kind of flow diagram of resource promotion method based on item circulation disclosed by the embodiments of the present invention；

Fig. 2 is the flow diagram of another resource promotion method based on item circulation disclosed by the embodiments of the present invention；

Fig. 3 is a kind of structural schematic diagram of item circulation management platform disclosed by the embodiments of the present invention；

Fig. 4 is the structural schematic diagram of another item circulation management platform disclosed by the embodiments of the present invention；

Fig. 5 is the structural schematic diagram of another item circulation management platform disclosed by the embodiments of the present invention.

Specific embodiment

In order to better understand and implement, following will be combined with the drawings in the embodiments of the present invention, in the embodiment of the present invention Technical solution be clearly and completely described, it is clear that the described embodiment is only a part of the embodiment of the present invention, without It is whole embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not before making creative work Every other embodiment obtained is put, shall fall within the protection scope of the present invention.

The term " includes " of the embodiment of the present invention and " having " and their any deformation, it is intended that covering is non-exclusive Include, for example, the process, method, system, product or equipment for containing series of steps or module are not necessarily limited to clearly arrange Those of out step or module, but may include be not clearly listed or it is solid for these process, methods, product or equipment The other steps or module having.In addition, the term " first ", " second " etc. in description and claims of this specification are only For distinguishing different objects, for the ordinary skill in the art, it can understand that above-mentioned term exists as the case may be Concrete meaning in the present invention.

The resource promotion method and item circulation that the embodiment of the invention discloses a kind of based on item circulation manage platform, energy It is enough that user determines personalized by the corresponding resource tag of resource of article tag and quasi- popularization in item circulation Resource, can be realized the accurate popularization of resource, to improve the promotion effect of resource, and then improve a possibility that resource is cashed. It is described in detail separately below.

Embodiment one

Referring to Fig. 1, Fig. 1 is a kind of process of resource promotion method based on item circulation disclosed by the embodiments of the present invention Schematic diagram.Wherein, method described in Fig. 1 can be applied on item circulation management platform, which manages platform can Think smart phone (Android phone, iOS mobile phone etc.), intelligent wearable device (such as smart phone wrist-watch), tablet computer, Can receive in the terminal devices such as palm PC and other internet devices (Mobile Internet Devices, MID) And the article for responding user's transmission uses the platform of request, the embodiment of the present invention is without limitation.And the item circulation can wrap Include the rental of article, the borrow of article, the shared of article, the experience of article, the purchase of article, the sale of article, article group It send, the circulation of article, at least one of the mailing of article, the embodiment of the present invention is without limitation.As shown in Figure 1, object should be based on The resource promotion method of product circulation may comprise steps of:

101, the article for target item that item circulation management platform receives that a certain user sends uses request, the object Product are identified using the target item that request includes at least the target item.

In the embodiment of the present invention, which is any one user for needing to request to use article, and the article makes With request can be a certain user by smart phone used in it, intelligent wearable device (such as smart phone wrist-watch), The triggerings such as tablet computer, palm PC and mobile internet device, be also possible to a certain user by fixed setting and Article is installed using terminal device (if Internet of Things intelligent cabinet, article are using self-service device) triggering of application software, this Inventive embodiments are without limitation.

In the embodiment of the present invention, which may include one-off (an also referred to as sexual experience product, example Such as: shampoo experience dress), any one in reusable article.Further, when the target item is reusable When article, which can be divided into the reusable article of experience type and the reusable article of non-experience type, the present invention Embodiment is without limitation.

In the embodiment of the present invention, further, which can also be including the description information of target item using request, should The description information of target item may include the source-information of the target item, the brand message of the target item, the object The complete journey for having used duration, the newness degree of the target item, the target item of the pricing informations of product, the target item Other description information (examples of degree, the affiliated proof of the image data of the target item, the target item and the target item At least one of such as: goods categories, size, volume, color), the embodiment of the present invention is without limitation.Wherein, the object The image data of product may include the acquisition time for the image of the target item and the image of the target item, for this The image of target item may include still image, the dynamic image and needle for the target item for the target item To at least one of the video of the target item, the embodiment of the present invention is without limitation.Further, which uses request It can also include the identity information of a certain user, and the identity information of a certain user may include user identifier, correspondent party At least one of formula, social property (such as: students, workplace people or unemployed etc.) and common address, this hair Bright embodiment is without limitation.It is quick, quasi- to be conducive to article fluid management platform using requesting the content for including more for article in this way The true target item confirmed a certain user and need to request to use, and improve the accuracy rate and efficiency of subsequent operation.

In the embodiment of the present invention, further, which can also include a certain user to the target using request The demand urgency level of article, the demand urgency level can by a certain user to the required time section of target item, should A certain user is used in the secondary proof file of purposes of target item using the purposes of target item and a certain user At least one embodies.Platform can be managed in item circulation in this way receive using for request for multiple users' transmissions simultaneously The article of target item provides decision-making foundation using managing platform when request for item circulation, i.e., item circulation manage platform according to Demand urgency level of each user to target item is screened from multiple user in multiple user is able to use object One of user of product.It should be noted that when article does not include the demand urgency level to target item using request, Item circulation, which manages platform, can select highest level information pair according to the present level information of user each in multiple user The user answered, as the user for being able to use target item.

As a kind of optional embodiment, request is used receiving the article for target item that a certain user sends Afterwards, being somebody's turn to do the resource promotion method based on item circulation can also include following operation:

Item circulation manages platform and judges that the item circulation manages the institute that platform is managed using request according to above-mentioned article Having in Internet of Things intelligent cabinet has above-mentioned target item with the presence or absence of storage in the first Internet of Things intelligent cabinet；

The first Internet of Things are not present in all Internet of Things intelligent cabinets that platform is managed when judging that above-mentioned item circulation manages When storage has above-mentioned target item in net intelligent cabinet, item circulation manages platform should to the current holder of target item transmission The storage of target item indicates, storage instruction be used to indicate the current holder of the target item by the target item store to Predefine the second Internet of Things intelligent cabinet of going out；

When judging that there are the first Internet of Things in all Internet of Things intelligent cabinets that above-mentioned item circulation management platform is managed Storage is when having above-mentioned target item in intelligent cabinet, and what item circulation managed that platform sends the target item to a certain user takes object Prompt, this takes object prompt including at least the attribute information of the first Internet of Things intelligent cabinet.

In the optional embodiment, the current holder of the target item may include the ownership person of the target item/mention Donor, the currently used person of the target item, the target item manager in any one, which does not do It limits.

In the optional embodiment, storage instruction may include cabinet mark, the second Internet of Things of the second Internet of Things intelligent cabinet The geographical location information of net intelligent cabinet, the shape information of the second Internet of Things intelligent cabinet, the second Internet of Things intelligent cabinet volume information, At least one of the opening imformation of the encoded information of second Internet of Things intelligent cabinet and the second Internet of Things intelligent cabinet, the present invention are real Apply example without limitation.Wherein, the opening imformation of the second Internet of Things intelligent cabinet may include open-authentication code (or password), verifying At least one of code (or password) effective time, the embodiment of the present invention is without limitation.In this way by increasing storage as much as possible The content of instruction, and the content that the storage indicates is sent to the current holder of target item, the target item can be convenient for Current holder quickly find the position of Internet of Things intelligent cabinet, to improve the storage efficiency of target item, in turn Improve the efficiency that target item is extracted in request using the user of target item.

In the optional embodiment, further, which can be currently holding for target item Any one of person's selection is capable of the Internet of Things intelligent cabinet of stored target article, alternatively, the second Internet of Things intelligent cabinet can have Body be item circulation management platform according to the residual memory space of all Internet of Things intelligent cabinets determine being capable of stored target object Any one or more Internet of Things intelligent cabinets of product are also possible to item circulation management platform according to article using including in request Above-mentioned a certain user where the residual memory space determined of current geographic position being capable of stored target article and geographical position Wherein one or more Internet of Things intelligent cabinets nearest apart from the current geographic position where above-mentioned a certain user are set, can also be Item circulation manages platform and uses current geographic position, the object where the above-mentioned a certain user for including in request according to article The current geographic position of the current holder of product is capable of all Internet of Things intelligent cabinets of stored target article from residual memory space In wherein one or more Internet of Things intelligent cabinets for determining, wherein the corresponding distance of Internet of Things intelligent cabinet determined and small In all Internet of Things intelligent cabinets that residual memory space is capable of stored target article in addition to the Internet of Things intelligent cabinet determined The corresponding distance of other Internet of Things intelligent cabinets and, and the corresponding distance of Internet of Things intelligent cabinet determined and be equal to the Internet of Things First distance between the geographical location of intelligent cabinet and current geographic position where above-mentioned a certain user adds the Internet of Things intelligence Second distance between the geographical location of energy cabinet and the current geographic position of current holder.It should be noted that working as article stream Siphunculus platform is the current holder of target item when determining multiple second Internet of Things intelligent cabinets, and current holder can be from Any one Internet of Things intelligent cabinet stored target article is selected in the multiple second Internet of Things intelligent cabinets determined.Be conducive in this way The current holder for increasing target item is directed to the alternative of Internet of Things intelligent cabinet, is conducive to improve user's storage, extract And the experience using article.

In the optional embodiment, the attribute information of the first Internet of Things intelligent cabinet may include first Internet of Things intelligence The cabinet mark of cabinet, the shape information of the geographical location information of the first Internet of Things intelligent cabinet, the first Internet of Things intelligent cabinet, this At least one of the encoded information of the volume information of one Internet of Things intelligent cabinet and the first Internet of Things intelligent cabinet, the present invention are real Apply example without limitation.

In the optional embodiment, further, this takes object prompt that can also include the pickup identifying code of target item, be somebody's turn to do Pickup time of target item, the target item pickup points for attention (such as: specification of sack needed for target item etc.), The target item application notice (such as: when target item is books, which can be for please don't be in book Scribbled in sheet), go to the first Internet of Things intelligent cabinet needed for duration, go to the traffic information (example of the first Internet of Things intelligent cabinet At least one of such as: public traffic information), the embodiment of the present invention is without limitation.The content for taking object prompt to include in this way is got over It is more, the efficiency that user extracts target item can be further increased, so that user be made to use the target item, Jin Erti as early as possible The experience sense of high user, and further increase the use viscosity of item circulation management platform.

In the optional embodiment, the first Internet of Things intelligent cabinet and the second Internet of Things intelligent cabinet can be the same object Networking intelligent cabinet, or different Internet of Things intelligent cabinets, the optional embodiment is without limitation.

As it can be seen that the optional embodiment has by judging whether there is the storage of Internet of Things intelligent cabinet using request according to article Target item sends storage instruction to the current holder of target item, can be improved object when the judgment result is no A possibility that article can be used in the request user of product, and the use when the result judged is is, to target item Requestor, which sends, takes object to prompt, and enables to using requestor using the target item, and then improve the utilization rate of target item.

As an alternative embodiment, above-mentioned target item is being sent to the current holder of above-mentioned target item After storage instruction is known, being somebody's turn to do the resource promotion method based on item circulation can also include following operation:

Item circulation management platform judgement the current holder of above-mentioned target item store the target item to above-mentioned the Whether first predetermined time is later than at the time of two Internet of Things intelligent cabinets, which is provide the target item current At the time of holder stores the target item the latest；

When the current holder for judging above-mentioned target item stores the target item to above-mentioned second Internet of Things intelligent cabinet At the time of when being later than above-mentioned first predetermined time, item circulation manages platform and executes first to the current holder of the target item Punishment operation.

In the optional embodiment, as an alternative embodiment, the above-mentioned mesh of item circulation management platform judgement institute It is default whether the current holder of mark article is later than first at the time of storing the target item to above-mentioned second Internet of Things intelligent cabinet Moment may include:

Item circulation management platform judges whether to receive the current holder of target item before the first predetermined time Message is completed in the storage for target item sent, when the result judged is is, determines currently holding for the target item Person is not later than the first predetermined time at the time of storing the target item to above-mentioned second Internet of Things intelligent cabinet.

In the optional embodiment, as another optional embodiment, it is above-mentioned that item circulation manages platform judgement institute Whether the current holder of target item is later than first at the time of storing the target item to above-mentioned second Internet of Things intelligent cabinet pre- If the moment may include:

Whether target item is stored in item circulation management the second Internet of Things of platform real-time monitoring intelligent cabinet, when first Before predetermined time and when first predetermined time monitors the target item, determine that the current holder of the target item deposits The first predetermined time is not later than at the time of putting the target item to above-mentioned second Internet of Things intelligent cabinet.

In the optional embodiment, which may include penalizing the current holder of the target item Money, the credit rating of current holder for reducing the target item, the account for the current holder for deducting the target item are integrated, are limited The current holder for making the target item item circulation management platform on operating right, limit the target item currently hold The current holder that the person of having can request the quantity of the article used, limit the target item can request in the grade of the article used At least one, the optional embodiment is without limitation.Wherein, imposing a fine the current holder of the target item to be Corresponding fine is directly deducted in the account of holder in this prior, or ticket is sent to the current holder, and It is carried out paying the fine according to the ticket.Wherein, which may include fine reason, the fine amount of money, pays penalize at the latest Money time, at least one of mode of paying the penalty, the embodiment of the present invention is without limitation.Limit currently holding for the target item Person may include limiting the current holder on item circulation management platform in the operating right on item circulation management platform Check at least one of the article range, article grade, number of articles of article, the optional embodiment is without limitation.

In the optional embodiment, further, when the current holder to target item has executed the first punishment operation Later, item circulation management platform can also send for the first fine operation to the current holder of the target item One processing result notice.Further, when the first punishment operation is the credit for the current holder for reducing the target item When spending, item circulation manages platform can also send the relief notice for restoring credit rating, relief notice to the current holder It may include remedy.Wherein, which may include storing/extracting article, user on time toward it in item circulation Manage the full-amount expense of account charging (such as: 200 yuan) on platform, provide sharable article as sharing articles, by needle The code figure (such as: two dimensional code, three-dimension code etc.) of item circulation management platform is shared and is given at least one of other users, it should Optional embodiment is without limitation.Wherein, the item circulation management should be carried for the code figure of item circulation management platform to put down The advertising information of platform.Restore the remedy of credit rating, by sending to the current holder of target item in this way convenient for deserving Preceding holder knows to restore the remedy of credit rating and restores credit rating as early as possible by the remedy, to further mention The experience sense of the current holder is risen, and then improves the use viscosity of item circulation management platform.

As it can be seen that the optional embodiment is by judging after sending storage instruction to the current holder of target item Whether the storage moment of the target item is later than predetermined time, when the judgment result is yes, executes punishment to the current holder Operation, can supervise the holder of article to store article on time, to improve the storage efficiency of article and facilitate article stream The management of siphunculus platform.

As another optional embodiment, sent to above-mentioned a certain user the target item take object to prompt after, The method that the existing article of the control circulates can also include following operation:

Item circulation management platform judges whether to be later than at the time of above-mentioned a certain user extracts above-mentioned target item second in advance If the moment, which is at the time of providing that a certain user extracts the target item the latest；

When being later than above-mentioned second predetermined time when judge that above-mentioned a certain user extracts the target item at the time of, article stream Siphunculus platform executes the second punishment to a certain user and operates.

In the optional embodiment, the associated description of the second punishment operation please refers to the detailed of the first punishment operation above-mentioned Thin description, details are not described herein.Wherein, fine operation is executed for indicating in a certain use to a certain user of the target item Family open the second Internet of Things intelligent cabinet extract target item the forward direction user's output/transmission it is defaulted for the target item Take notice, and requires just withdraw article after paying the defaulted expense.

As it can be seen that the optional embodiment by a certain user send the article take object prompt after, judge the article The storage moment whether be later than predetermined time, when the judgment result is yes, punishment operation is executed to a certain user, can be supervised User extracts article on time, to improve the extraction efficiency of article, and then improves the utilization rate of Internet of Things intelligent cabinet and into one Step facilitates the management of item circulation management platform.

As an alternative embodiment, being somebody's turn to do the resource promotion method based on item circulation can also include grasping Make:

Item circulation management platform judges whether above-mentioned target item is reusable article；

When judging above-mentioned target item is reusable article, item circulation manages platform to above-mentioned a certain user Send the target item gives back prompt, this gives back prompt for prompting a certain user to give back this after having used target item Target item.

In the optional embodiment, it may include the mode of giving back that this, which gives back prompt,.Wherein, which may include pipe Reason personnel visit any one that way of recycling, a certain user voluntarily give back in mode.Further, when this gives back mode as pipe Reason personnel visit way of recycling when, this give back prompt can also include the administrative staff attribute information (such as: contact method, Name, gender etc.), the administrative staff visit at least one of time；Giving back mode when this is that a certain user voluntarily gives back When mode, this give back prompt can also include using a certain user position as the center of circle and pre-set radius (such as: 1000 meters Deng) attribute information of each Internet of Things intelligent cabinet, each Internet of Things in all Internet of Things intelligent cabinets are formed by border circular areas The traffic information of intelligent cabinet, target item give back at least one of points for attention, and the embodiment of the present invention is without limitation.In this way There is provided plurality of target article gives back mode, and can not only improve target item gives back efficiency, to further increase target The utilization rate of article, and it is able to ascend the experience sense of user, to improve the use viscosity of item circulation management platform.

In the optional embodiment, further, after detecting that a certain user gives back the target item, item circulation Manage platform by a certain user this using the target item service condition (such as: it is the use duration of target item, a certain The age etc. of user) it updates into article library.In this way convenient for the Item Information for enriching target item, consequently facilitating user is according to this Item Information general chooses required article, and then further promotes the experience sense of user, and then further increases item circulation management The use viscosity of platform.

In the optional embodiment, further, after detecting that a certain user gives back the target item, article stream The current state of the target item is updated to serviceable condition by siphunculus platform.Target item is seen in this way convenient for other users Real-time status, to further increase the utilization rate of target item.

As it can be seen that the optional embodiment can by judging whether the article that user uses is reusable article, when When the article is reusable article, send the article to the user gives back prompt, can further increase the benefit of article With rate.

102, item circulation management platform based on above-mentioned article using request from predefine database in determine with Above-mentioned target item identifies user tag of the corresponding target item label as above-mentioned a certain user.

In the embodiment of the present invention, this predefines the Item Information that the database is used to store article, the object of the article Product information includes at least the article mark of the article and the article tag of the article.Further, the Item Information of the article is also It may include other description informations of article, wherein the description of other description informations of the article please refers to above-mentioned for target The detailed description of the description information of article, details are not described herein.The article tag of the article is that the Item Information based on article is raw At label, and to may include that the corresponding age bracket label of article, article are corresponding use geographical position range to the article tag At least one of label, the type label of article, attribute tags of article, the embodiment of the present invention is without limitation.Further , this predefines the user information that the database is also used to store user, and the user information of the user may include using The user identifier at family, the identity information of user, the age information of user, the preference information of user, the habits information of user, user Gender information, user it is normal at least one of address information (such as: home address information, CompanyAddress's information etc.), The embodiment of the present invention is without limitation.

In the embodiment of the present invention, this predefines the database and can be based on collecting in advance for item circulation management platform To and/or receive the article library established of Item Information that user sends, can also be Item Management platform from other platform (examples Such as: the article information management platform) database obtained, the embodiment of the present invention is without limitation.

It, should the resource promotion method based on item circulation before executing step 102 as another optional embodiment Can also include following operation:

Item circulation management platform determines the Item Information of article, and the Item Information based on each article to the article into Row label obtains the article tag of the article, and the article tag is stored into database.

In the optional embodiment, item circulation management platform determines that the mode of the Item Information of article can be article stream What ownership person/supplier that siphunculus platform receives article sent, or item circulation manages platform and receives other users Using what is sent after the article, platform is collected from other approach or three kinds of modes can also be managed for item circulation In two kinds and two or more modes combination, the optional embodiment is without limitation.Determine article in several ways in this way Item Information can obtain more comprehensive Item Information, to be conducive to obtain comprehensive, the accurate article for the article Label.

As it can be seen that the optional embodiment can be improved subsequent by article mark by carrying out labeling to each article in advance Label are determined as the operating efficiency of the user tag of user.

As another optional embodiment, the user identifier based on above-mentioned a certain user predefines the number of going out from above-mentioned According to before determining history tab corresponding with a certain user in library, which can also be wrapped Include following operation:

Item circulation manages platform and judges whether a certain user is that registration is used based on the user identifier of above-mentioned a certain user Family；

When the result judged is is, item circulation manages platform triggering and executes the above-mentioned use based on above-mentioned a certain user Family mark determines the operation of history tab corresponding with a certain user from the above-mentioned database for predefining and；

When the judgment result is no, item circulation manages platform and sends registration prompt to above-mentioned a certain user, and is connecing It is to register user, and be based on for a certain user's registration based on the registration information when receiving the registration information of a certain user The registration information is a certain user setting label corresponding with a certain user.

In the optional embodiment, the registration information of a certain user may include the phone, name, postal of a certain user At least one of case.Further, the registration information of a certain user can also include the other information of a certain user, In, the description of the other information of a certain user please refers to the above-mentioned detailed description for identity information, and details are not described herein.

As it can be seen that the optional embodiment passes through and judges whether user is registration user, and when the user is registration user, energy Enough history tabs that the user is determined directly from database send to the user and register when the user is nonregistered user Prompt can manage the behavioral data of platform, to make full use of behavior data convenient for collecting user in item circulation.

103, item circulation management platform is based on above-mentioned user tag from the resource for predefining all quasi- popularizations It determines the target resource of quasi- popularization to match with the user tag, and the target resource is pushed into a certain user.

In the embodiment of the present invention, which may include the quasi- non-commercial paper resource promoted and intends promoting At least one of commercial paper resource.Wherein, which may include commodity series advertisements resource and service series advertisements At least one of resource.Wherein, which may include physical goods series advertisements resource and virtual goods At least one of series advertisements resource, the embodiment of the present invention is without limitation.Wherein, which is with touching The corresponding advertising resource of commodity (such as: entity cup for drinking water etc.) of sense is touched, and the virtual goods advertising resource is nothing The advertising resource of the commodity (such as: network courses etc.) of property in kind, can not complete the commodity pair of transaction by way of transport The advertising resource answered.Further, which has marketability matter, i.e. the commercial paper resource be with merchandising or Resource for the purpose of person's service；And the non-commercial paper resource does not have marketability matter generally, but has nature of public service, i.e., this is non- Commercial paper resource is the resource (such as: weather information etc.) for the purpose of providing service to make profit for user, freely for user.

As another optional embodiment, item circulation manage platform based on above-mentioned user tag from predefine Before the target resource for determining the quasi- popularization to match with the user tag in the resource of all quasi- popularizations, article stream should be based on Logical resource promotion method can also include following operation:

Item circulation manages platform and determines the corresponding resource information of resource for predefining each quasi- popularization, and is based on The resource information is that resource tag is arranged in the resource.

In the optional embodiment, further, item circulation manages platform and is based on the resource information as resource setting After resource tag, the resource tag and the corresponding resource information of the resource tag are stored to above-mentioned and predefine the number of going out According to library.It, can be convenient under in this way by storing resource tag and the corresponding resource information of the resource tag to database It is secondary when needing to promote the resource, the corresponding resource tag of the resource is directly transferred from database, can be improved the popularization of resource Efficiency.

As it can be seen that the optional embodiment by that the resource progress labeling of quasi- popularization, can be convenient for subsequent direct in advance The corresponding resource tag of the resource is called, to improve the popularization efficiency of resource.

In the embodiment of the present invention, marked as an alternative embodiment, item circulation manages platform based on above-mentioned user The target resource that the quasi- popularization to match with the user tag is determined from the resource for predefining all quasi- popularizations is signed, May include:

Item circulation manages platform and above-mentioned user tag is each intended the corresponding money of resource of popularization with predefining Source label is compared, and obtains the label similarity of the user tag Yu each resource tag；

Item circulation manages platform and determines the mesh for being more than or equal to default label similarity from all above-mentioned label similarities Label similarity is marked, and determines the target resource of the corresponding quasi- popularization of the corresponding resource tag of target labels similarity.

In the optional embodiment, which can any label phase according to depending on actual conditions Like degree, such as: 80%, 90% etc..The number of the target labels similarity is indefinite, such as: 1,5 etc..Further, work as mesh When marking the number of label similarity more than or equal to 2, item circulation manages platform can be to a certain each mesh of user's Stochastic Extension Mark the target resource of the corresponding quasi- popularization of the corresponding resource tag of label similarity.It can also be according to the height of resource hot topic degree instantly The target resource of the corresponding quasi- popularization of the corresponding resource tag of each target labels similarity is successively promoted to a certain user.In this way By successively promoting resource to user according to the height of resource hot topic degree instantly, it is able to use family and knows instantly popular resource feelings Condition to promote the experience sense of user, and then improves a possibility that resource is cashed and further increases user and use article stream The use viscosity of siphunculus platform.

In the optional embodiment, as a kind of optionally embodiment, when the resource of above-mentioned quasi- popularization is above-mentioned When the quasi- non-commercial paper resource promoted, item circulation management platform determines the corresponding resource tag pair of above-mentioned target labels similarity Target resource of the resource for the quasi- popularization answered as the quasi- popularization to match with above-mentioned user tag may include:

Item circulation manages platform and determines the target labels similarity corresponding first based on above-mentioned target labels similarity Target resource label, and determine according to the first object resource tag target of the corresponding quasi- popularization of the first object resource tag Target resource of the non-commercial paper resource as the quasi- popularization to match with above-mentioned user tag；

And above-mentioned target resource is pushed to above-mentioned a certain user by item circulation management platform, may include:

Item circulation manages platform for the non-commercial paper resource supplying of above-mentioned target to above-mentioned a certain user.

For example, when the target item that a certain user request uses is geographical book, then item circulation management platform push It can be for about geographical education special topic image, picture etc. to the non-commercial paper resource of the quasi- popularization of a certain user.

In the optional embodiment, as another optionally embodiment, when the resource of above-mentioned quasi- popularization is upper When stating the commercial paper resource of quasi- popularization, item circulation management platform determines the corresponding resource tag pair of above-mentioned target labels similarity Target resource of the resource for the quasi- popularization answered as the quasi- popularization to match with above-mentioned user tag may include:

Item circulation manages platform and determines the target labels similarity corresponding second based on above-mentioned target labels similarity Target resource label, and determine according to the second target resource label the target of the corresponding quasi- popularization of the second target resource label Target resource of the commercial paper resource as the quasi- popularization to match with the user tag；

And above-mentioned target resource is pushed to above-mentioned a certain user by item circulation management platform, may include:

Item circulation management platform starts the marketing function of above-mentioned targeted advertisements class resource to above-mentioned a certain user.

In the optional embodiment, further, it is above-mentioned to above-mentioned a certain user's starting that item circulation manages platform The marketing function of targeted advertisements class resource can be that item circulation manages platform and the purchase information of a certain user is sent to second The corresponding sales service supplier of commercial paper resource of the corresponding quasi- popularization of target resource label, by sales service, supplier passes through The purchase informational linkage a certain user, to realize the sale function for starting above-mentioned targeted advertisements class resource to above-mentioned a certain user Energy.Wherein, the purchase information of a certain user may include the contact details of a certain user, name information, user tag with And at least one of other information, the embodiment of the present invention is without limitation.Wherein, the description of other information please refers to above-mentioned be directed to Other detailed descriptions of identity information, details are not described herein.Further, sales service supplier may include the commercial paper The direct provider of resource, the commercial paper resource indirect provider (such as: be dedicated for resource provider and advertising service be provided At least one of advertising company etc.), the embodiment of the present invention is without limitation.

Item circulation management platform starts the marketing function of above-mentioned targeted advertisements class resource to above-mentioned a certain user, can also be with For item circulation management platform proposes the corresponding sales service of commercial paper resource of the corresponding quasi- popularization of the second target resource label The sales information of donor is sent to a certain user, sales service supplier is contacted by sales information by a certain user, thus real Now start the marketing function of above-mentioned targeted advertisements class resource to above-mentioned a certain user.Wherein, the sale of sales service supplier Information may include the contact method of sales service supplier, sales service supplier store name/name information, store's lapping At least one of location, the embodiment of the present invention is without limitation.

In the optional embodiment, the marketing function may include the commercial paper resource article display marketing function, At least one of telemarketing function and the information marketing function of the commercial paper resource of the commercial paper resource, the present invention are real Apply example without limitation.Wherein, the article display marketing function of the commercial paper resource is also referred to as the article electric business of the commercial paper resource Marketing function.In the optional embodiment, further, each of all marketing functions marketing function be can wrap At least one of bracket frameshift alteration function, name hidden function and gender hidden function, the embodiment of the present invention is without limitation. I.e. when item circulation, which manages platform, starts the marketing function of commercial paper resource to a certain user, either sales service supplier Sales service supplier, item circulation are contacted by sales information by the purchase a certain user of informational linkage or a certain user Management platform can change a certain Subscriber Number, hides the name of a certain user and hide a certain user's gender, to protect The privacy of a certain user is protected, to improve the experience sense of a certain user, and then further increases making for item circulation management platform Use viscosity.

For example, when the target item that a certain user request uses is entity English book, then item circulation manages platform The commercial paper resource for being pushed to the quasi- popularization of a certain user can be the English Web Course in terms of English.

When the target item that a certain user request uses is virtual English reader, then item circulation management platform is pushed to this The commercial paper resource of the quasi- popularization of a certain user can be the English Web Course in terms of English.

When the target item that uses of a certain user request is hair nursing liquid, then item circulation management platform is pushed to this certain The commercial paper resource of the quasi- popularization of one user can be the care about hair.

As another optional embodiment, being somebody's turn to do the resource promotion method based on item circulation can also include following behaviour Make:

After above-mentioned a certain user is using above-mentioned target resource, item circulation management platform receives a certain user and sends The feedback information for the target resource, and labeling is carried out to the feedback information, obtains the feedback for the feedback information Label, and by the feedback tag update to a certain corresponding history tab of user and store-updated history tab.

In the optional embodiment, which may include above-mentioned target item and/or above-mentioned target labels phase Like the resource of the corresponding quasi- popularization of the corresponding resource tag of degree.

As it can be seen that feedback information of the optional embodiment by reception user, and labeling is carried out to feedback information, and History tab of the tag update to user will be fed back, can optimize, enrich the label of user, to help to recommend more to user Accurate resource, and then improve the propagation efficiency of resource and improve a possibility that resource is cashed.

As it can be seen that the object in item circulation can be passed through by implementing the resource promotion method based on item circulation described in Fig. 1 Product label and the quasi- corresponding resource tag of resource promoted are that user determines personalized resource, can be realized the essence of resource Standard is promoted, to improve the promotion effect of resource, and then improves a possibility that resource is cashed.It can additionally it is possible to improve user So that a possibility that using article, and then improve the utilization rate of article；It can also improve and subsequent article tag is determined as user User tag operation；The behavioral data that platform can also be managed convenient for collecting user in item circulation, to make full use of Behavior data；The corresponding resource tag of the resource can also be called directly convenient for subsequent, to improve the popularization efficiency of resource； It can also optimize, enrich the label of user, to help to recommend more accurate resource to user, and then improve the propagation of resource Efficiency and further increase resource cash a possibility that；User can also be supervised to store on time, extract article, to improve object The storage of product, extraction efficiency, and then improve the utilization rate of Internet of Things intelligent cabinet and facilitate the pipe of item circulation management platform Reason.

Embodiment two

Referring to Fig. 2, Fig. 2 is a kind of process of resource promotion method based on item circulation disclosed by the embodiments of the present invention Schematic diagram.Wherein, method described in Fig. 2 can be applied on item circulation management platform, which manages platform can Think smart phone (Android phone, iOS mobile phone etc.), intelligent wearable device (such as smart phone wrist-watch), tablet computer, Can receive in the terminal devices such as palm PC and other internet devices (Mobile Internet Devices, MID) And the article for responding user's transmission uses the platform of request, the embodiment of the present invention is without limitation.And the item circulation can wrap Include the rental of article, the borrow of article, the shared of article, the experience of article, the purchase of article, the sale of article, article group It send, the circulation of article, at least one of the mailing of article, the embodiment of the present invention is without limitation.As shown in Fig. 2, object should be based on The resource promotion method of product circulation may comprise steps of:

201, the article for target item that item circulation management platform receives that a certain user sends uses request, the object Product include at least the target item mark of target item and the user identifier of a certain user using request.

202, item circulation management platform based on above-mentioned article using request from predefine database in determine with Above-mentioned target item identifies user tag of the corresponding target item label as above-mentioned a certain user.

203, item circulation manages user identifier of the platform based on above-mentioned a certain user and predefines the data of going out from above-mentioned History tab corresponding with a certain user is determined in library.

In the embodiment of the present invention, step 203 can also occur before step 202, belong to protection scope of the present invention.

In the embodiment of the present invention, item circulation manage user identifier of the platform based on above-mentioned a certain user from it is above-mentioned in advance really Before determining history tab corresponding with a certain user in the database made, the user information generation based on a certain user The history tab of a certain user.Wherein, the user information of a certain user may be used also other than including information mentioned above With include user on item circulation management platform behavioral data (such as: article is rented, borrows, shared, purchase, is provided It is shared, use feedback information after article etc.).In this way by first generating the label of user, wait need to use the mark of the user When label, the label is directly used, can be improved the operating efficiency of following resource popularization.

204, item circulation management platform updates the user tag of above-mentioned a certain user based on above-mentioned history tab, obtains more User tag after new.

In the embodiment of the present invention, as an alternative embodiment, item circulation management platform is based on above-mentioned history mark Label update the user tag of above-mentioned a certain user, obtain updated user tag, may include:

Item circulation manages the user tag of the more above-mentioned history tab of platform and above-mentioned a certain user, and determines similar mark Label be used as updated user tag, wherein the similar tags may include identical label (such as: history tab and The user tag of a certain user is all " rouge et noir " fan's label etc.) and/or same type of label (such as: history tab User tag with a certain user is all literature fan's label etc.).In this way by by the user tag of history tab and user Similar tags in (at this point, article tag that the user tag of user is article) the two are as user tag (at this point, user marks Label are updated label), it can be improved the accuracy of the corresponding label of user, so as to recommend more accurate money to user Source, and then improve a possibility that resource is cashed.

In the embodiment of the present invention, as another optional embodiment, item circulation manages platform and is based on above-mentioned history The user tag of the above-mentioned a certain user of tag update, obtains updated user tag, may include:

Above-mentioned history tab is added by item circulation management platform with the user tag of above-mentioned a certain user, obtains phase It tags, and this is mutually tagged as updated user tag.In this way by by the user tag of history tab and user (at this point, article tag that the user tag of user is article) is added, and more resources can be promoted to user, to mention The spreading rate of high resource.

205, item circulation management platform based on above-mentioned updated user tag from predefine all quasi- popularizations Resource in determine the target resource of the quasi- popularization to match with the updated user tag, and the target resource is pushed To above-mentioned a certain user.

The embodiment of the present invention please refers to needle in embodiment one for step 201, step 202, the associated description of step 205 To the detailed description of step 101- step 103, the embodiment of the present invention is repeated no more.

As it can be seen that the object in item circulation can be passed through by implementing the resource promotion method based on item circulation described in Fig. 2 Product label and the quasi- corresponding resource tag of resource promoted are that user determines personalized resource, can be realized the essence of resource Standard is promoted, to improve the promotion effect of resource, and then improves a possibility that resource is cashed.Additionally it is possible to by by user History tab update the user tag current to user, can be improved the accuracy of the corresponding label of user, so as to User recommends more accurate resource, and then further increases a possibility that resource is cashed.

Embodiment three

Referring to Fig. 3, Fig. 3 is a kind of structural schematic diagram of item circulation management platform disclosed by the embodiments of the present invention.Its In, which manages platform can be for smart phone (Android phone, iOS mobile phone etc.), intelligent wearable device (such as Smart phone wrist-watch), tablet computer, palm PC and other internet devices (Mobile Internet Devices, ) etc. MID can receive in terminal devices and the article of user's transmission is responded using the platform of request, the embodiment of the present invention is not done It limits.And the item circulation may include the rental of article, the borrow of article, the shared of article, the experience of article, article At least one of purchase, the sale of article, the sending with charge free of article, the circulation of article, the mailing of article, the embodiment of the present invention is not done It limits.As shown in figure 3, item circulation management platform may include receiving module 301, the determination of the first determining module 302, second Module 303 and pushing module 304, in which:

Receiving module 301 uses request for receiving the article for target item that a certain user sends, which makes It is identified with the target item that request includes at least the target item.

First determining module 302, article for being received based on receiving module 301 is using request from predefining It is determined in database and identifies user tag of the corresponding target item label as above-mentioned a certain user with above-mentioned target item, it should The Item Information that the database is used to store article is predefined, the Item Information of the article includes at least the article of the article The article tag of mark and the article.

Second determining module 303, for based on above-mentioned user tag from predefine all quasi- popularizations resource in Determine the target resource of quasi- popularization to match with the user tag.

In the embodiment of the present invention, the resource of above-mentioned quasi- popularization may include the quasi- non-commercial paper resource promoted and quasi- popularization At least one of commercial paper resource, which may include commodity series advertisements resource and service series advertisements resource At least one of, which may include physical goods series advertisements resource and virtual goods series advertisements resource At least one of, the embodiment of the present invention is without limitation.

Pushing module 304, for above-mentioned target resource to be pushed to above-mentioned a certain user.

As it can be seen that the management of item circulation described in implementing Fig. 3 platform can by article tag in item circulation and The quasi- corresponding resource tag of resource promoted is that user determines personalized resource, can be realized the accurate popularization of resource, from And the promotion effect of resource is improved, and then improve a possibility that resource is cashed.

As an optional embodiment, the second determining module 303 may include Comparative sub-module 3031 and determine sub Module 3032.At this point, item circulation management platform can be as shown in figure 4, Fig. 4 be another object disclosed by the embodiments of the present invention The structural schematic diagram of product circulation control platform, in which:

Comparative sub-module 3031, for above-mentioned user tag is corresponding with the resource for predefining each quasi- popularization Resource tag is compared, and obtains the label similarity of the user tag Yu each resource tag.

It determines submodule 3032, is more than or equal to default label similarity for determining from all above-mentioned label similarities Target labels similarity.

It determines submodule 3032, is also used to determine the corresponding quasi- popularization of the corresponding resource tag of above-mentioned target labels similarity Target resource of the resource as the quasi- popularization to match with above-mentioned user tag.

As it can be seen that the resource tag and user tag of resource can be passed through by implementing the management platform of item circulation described in Fig. 4 Label similarity promote resource to user, a possibility that resource is cashed can be further increased and further increase user and make With the use viscosity of item circulation management platform.

As another optional embodiment, above-mentioned article is marked using the user that request can also include above-mentioned a certain user Know.As shown in figure 4, item circulation management platform can also include the first update module 305, in which:

First determining module 302, be also used to the second determining module 303 based on above-mentioned user tag from predefine Before the target resource for determining the quasi- popularization to match with the user tag in the resource of all quasi- popularizations, it is based on a certain use The user identifier at family determines history tab corresponding with a certain user from the above-mentioned database for predefining and.

First update module 305, the history tab for being determined based on the first determining module 302 update above-mentioned a certain use The user tag at family obtains updated user tag.

Wherein, the second determining module 303 is based on above-mentioned user tag from the resource for predefining all quasi- popularizations Determine the mode of the target resource of the quasi- popularization to match with the user tag specifically:

It is true from the resource for predefining all quasi- popularizations based on the updated user tag of the first update module 305 Make the target resource of the quasi- popularization to match with the user tag.

It can also be by the way that the history tab update of user be arrived as it can be seen that implementing the management of item circulation described in Fig. 4 platform The current user tag of user, can be improved the accuracy of the corresponding label of user, more accurate so as to recommend to user Resource, and then further increase a possibility that resource is cashed.

As an alternative embodiment, when the non-commercial paper resource that the resource of above-mentioned quasi- popularization is above-mentioned quasi- popularization When, determine submodule 3032 determine the resource of the corresponding quasi- popularization of the corresponding resource tag of above-mentioned target labels similarity as with The mode of the target resource for the quasi- popularization that above-mentioned user tag matches specifically:

The corresponding first object resource tag of the target labels similarity, and root are determined based on above-mentioned target labels similarity The non-commercial paper resource conduct of target of the corresponding quasi- popularization of the first object resource tag is determined according to the first object resource tag The target resource of the quasi- popularization to match with above-mentioned user tag；

And above-mentioned target resource is pushed to the mode of above-mentioned a certain user by pushing module 304 specifically:

By the non-commercial paper resource supplying of above-mentioned target to above-mentioned a certain user.

As an alternative embodiment, when the resource of above-mentioned quasi- popularization is the commercial paper resource of above-mentioned quasi- popularization, Determine submodule 3032 determine the resource of the corresponding quasi- popularization of the corresponding resource tag of above-mentioned target labels similarity as with it is upper State the mode of the target resource for the quasi- popularization that user tag matches specifically:

The corresponding second target resource label of the target labels similarity, and root are determined based on above-mentioned target labels similarity According to the second target resource label determine the targeted advertisements class resource of the corresponding quasi- popularization of the second target resource label as with The target resource for the quasi- popularization that above-mentioned user tag matches；

And above-mentioned target resource is pushed to the mode of above-mentioned a certain user by pushing module 304 specifically:

Start the marketing function of above-mentioned targeted advertisements class resource to above-mentioned a certain user, which may include that this is wide Accuse the article display marketing function of class resource, the information pin of the telemarketing function of the commercial paper resource and the commercial paper resource At least one of function is sold, the present invention is implemented without limitation.

As another optional embodiment, as shown in figure 4, item circulation management platform can also include the first judgement Module 306, in which:

First judgment module 306, for receiving the article for target item that a certain user sends in receiving module 301 After request, judge that item circulation manages in all Internet of Things intelligent cabinets that platform is managed using request according to the article There is above-mentioned target item with the presence or absence of storage in a certain Internet of Things intelligent cabinet.

Pushing module 304 is also used to judge what above-mentioned item circulation management platform was managed when first judgment module 306 There is no when storage has target item in above-mentioned first Internet of Things intelligent cabinet in all Internet of Things intelligent cabinets, Xiang Shangshu target item Current holder send the storage instruction of the target item, which indicates to be used to indicate the current holder of the target item The target item is stored to predetermined the second Internet of Things intelligent cabinet out.

Pushing module 304 is also used to judge what above-mentioned item circulation management platform was managed when first judgment module 306 There are when storage has target item in above-mentioned first Internet of Things intelligent cabinet in all Internet of Things intelligent cabinets, sent out to above-mentioned a certain user That gives the target item takes object to prompt, this takes object prompt including at least the attribute information of the first Internet of Things intelligent cabinet.

It can also be by being using request judgement according to article as it can be seen that implementing the management of item circulation described in Fig. 4 platform No there are the storages of Internet of Things intelligent cabinet target item, when the judgment result is no, sends and deposits to the current holder of article Instruction is put, can be improved a possibility that article can be used in user, and the use when the result judged is is, to article Requestor, which sends, takes object to prompt, and enables to using requestor using the article, and then improve the utilization rate of article.

As another optional embodiment, as shown in figure 4, item circulation management platform can also include the second update Module 307, in which:

Receiving module 301 is also used to after above-mentioned a certain user is using target resource, receives what a certain user sent Labeling is carried out for the feedback information of the target resource, and to the feedback information, obtains the feedback mark for the feedback information Label, which may include that above-mentioned target item and/or the corresponding resource tag of above-mentioned target labels similarity are corresponding The quasi- resource promoted.

Second update module 307, for by above-mentioned feedback tag update to the corresponding history tab of above-mentioned a certain user, with And store-updated history tab.

It can also be and right by receiving the feedback information of user as it can be seen that implementing the management of item circulation described in Fig. 4 platform Feedback information carries out labeling, and will feed back history tab of the tag update to user, can optimize, enrich the mark of user Label to help to recommend more accurate resource to user, and then improve the propagation efficiency of resource and further increase resource A possibility that realization.

As another optional embodiment, as shown in figure 4, item circulation management platform can also include the second judgement Module 308, in which:

Second judgment module 308, for judging whether above-mentioned target item is reusable article.

Pushing module 304 is also used to judge that above-mentioned target item is reusable article when the second judgment module 308 When, send the target item to above-mentioned a certain user gives back prompt, this gives back prompt for prompting a certain user using The target item is given back after the complete target item.

Can also be by judging whether is article that user uses as it can be seen that implementing the management of item circulation described in Fig. 4 platform For reusable article, when the article is reusable article, send the article to the user gives back prompt, can Further increase the utilization rate of article.

As another optional embodiment, as shown in figure 4, the first determining module 302, is also used to based on above-mentioned article Request is used to determine corresponding with above-mentioned target item mark target item label as upper in the database from predefining Before the user tag for stating a certain user, the Item Information of article is determined, and the Item Information based on each article is to the article Labeling is carried out, obtains the article tag of the article, and the article tag is stored into database, and it is above-mentioned to trigger execution Corresponding with above-mentioned target item mark target is determined from predefining using request based on above-mentioned article in the database Operation of the article tag as the user tag of above-mentioned a certain user.

It can also be by carrying out label to each article in advance as it can be seen that implementing the management of item circulation described in Fig. 4 platform Change, can be improved the operating efficiency of the subsequent user tag that article tag is determined as to user.

As another optional embodiment, as shown in figure 4, the second judgment module 308, is also used in the first determining module 302 is determining corresponding with a certain user from the above-mentioned database for predefining and based on the user identifier of above-mentioned a certain user Before history tab, the user identifier based on above-mentioned a certain user judges whether a certain user is registration user；When judgement As a result for be when, triggering the first determining module 302 execute the above-mentioned user identifier based on above-mentioned a certain user from it is above-mentioned in advance The operation of history tab corresponding with a certain user is determined in the database determined；

Pushing module 304 is also used to when the result that the second judgment module 308 judges is no, is sent out to above-mentioned a certain user It send registration to prompt, and when receiving the registration information of a certain user, is by a certain user's registration based on the registration information User is registered, and based on the registration information is a certain user setting label corresponding with a certain user.

As it can be seen that implement Fig. 4 described in item circulation management platform can also by judge user whether be register user, When the user is registration user, the history tab of the user can be determined directly from database, be non-registered in the user When user, registration prompt is sent to the user, can be convenient for collecting user in the behavioral data of item circulation management platform, thus Make full use of behavior data.

As another optional embodiment, as shown in figure 4, the first determining module 302, is also used in the second determining module 303 based on above-mentioned user tag determine to match with the user tag from the resource for predefining all quasi- popularizations It before the quasi- target resource promoted, determines and predefines each quasi- corresponding resource information of resource promoted, and based on being somebody's turn to do Resource information is that resource tag is arranged in the resource.

It can also be by being carried out in advance to the resource of quasi- popularization as it can be seen that implementing the management of item circulation described in Fig. 4 platform Labeling can call directly the corresponding resource tag of the resource convenient for subsequent, to improve the popularization efficiency of resource.

As another optional embodiment, as shown in figure 4, the first determining module 302, be also used to by the resource tag with And the corresponding resource information of the resource tag stores to above-mentioned and predefines the database of going out.

It can also be by by resource tag and the resource mark as it can be seen that implementing the management of item circulation described in Fig. 4 platform It signs corresponding resource information to store to database, can be convenient for when needing to promote the resource next time, directly be adjusted from database The corresponding resource tag of the resource is taken, can be improved the popularization efficiency of resource.

As another optional embodiment, as shown in figure 4, item circulation management platform can also include the first execution mould Block 309, in which:

First judgment module 306 is also used to send the mesh to the current holder of above-mentioned target item in pushing module 304 After the storage instruction for marking article, judge that the current holder of the target item stores the target item to above-mentioned second Internet of Things Whether first predetermined time is later than at the time of intelligent cabinet, which is to provide the current holder of the target item most At the time of evening stores the target item.

First execution module 309, for judging that the current holder of above-mentioned target item deposits when first judgment module 306 When being later than above-mentioned first predetermined time at the time of putting the target item to above-mentioned second Internet of Things intelligent cabinet, to the target item Current holder executes the first punishment operation, which may include carrying out to the current holder of the target item Impose a fine, reduce the credit rating of the current holder of the target item, the account for the current holder for deducting the target item integral, It limits operating right on item circulation management platform of the current holder of the target item, limit the current of the target item The current holder that holder can request the quantity of the article used, limit the target item can request the grade of the article used At least one of.

It can also be by currently holding to target item as it can be seen that implementing the management of item circulation described in Fig. 4 platform After person sends storage instruction, judge whether the storage moment of the target item is later than predetermined time, when the judgment result is yes, Punishment operation is executed to the current holder, the holder of article can be supervised to store article on time, to improve depositing for article It puts efficiency and facilitates the management of item circulation management platform.

As another optional embodiment, as shown in figure 4, item circulation management platform can also include the second execution mould Block 310, in which:

First judgment module 306 is also used to take object what pushing module 304 sent the target item to above-mentioned a certain user After prompt, judge whether be later than the second predetermined time at the time of a certain user extracts the target item, this second it is default when It carves as at the time of providing that a certain user extracts the target item the latest.

Second execution module 310, for judging that above-mentioned a certain user extracts above-mentioned object when first judgment module 306 When being later than above-mentioned second predetermined time at the time of product, the second punishment is executed to a certain user and is operated.

It can also be by sending the article to a certain user as it can be seen that implementing the management platform of item circulation described in Fig. 4 Take object prompt after, judge whether the storage moment of the article is later than predetermined time, it is when the judgment result is yes, a certain to this User executes punishment operation, user can be supervised to extract article on time, to improve the extraction efficiency of article, and then improves Internet of Things The utilization rate of net intelligent cabinet and the management for facilitating item circulation management platform.

Example IV

Referring to Fig. 5, Fig. 5 is the structural schematic diagram of another item circulation management platform disclosed by the embodiments of the present invention. As shown in figure 5, item circulation management platform may include:

It is stored with the memory 501 of executable program code；

The processor 502 coupled with memory 501；

Processor 502 calls the executable program code stored in memory 501, executes in one~embodiment of embodiment two The step in resource promotion method described in any embodiment based on item circulation.

Embodiment five

The embodiment of the invention discloses a kind of computer readable storage medium, storage is used for the calculating of electronic data interchange Machine program, wherein the computer program executes computer in one~embodiment of embodiment two described in any embodiment The resource promotion method based on item circulation in step.

Embodiment six

The embodiment of the invention discloses a kind of computer program product, which includes storing computer The non-transient computer readable storage medium of program, and the computer program be operable to make computer execute embodiment one~ The step in resource promotion method in embodiment two described in any embodiment based on item circulation.

Item circulation management platform embodiment described above is only illustrative, wherein described say as separation unit Bright module may or may not be physically separated, and the component shown as module can be or can not also It is physical module, it can it is in one place, or may be distributed on multiple network modules.It can be according to actual need Some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying Out in the case where creative labor, it can understand and implement.

By the specific descriptions of above embodiment, those skilled in the art can be understood that each embodiment It can realize by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, Substantially the part that contributes to existing technology can be embodied in the form of software products above-mentioned technical proposal in other words, The computer software product may be stored in a computer readable storage medium, and storage medium includes read-only memory (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), programmable read only memory (Programmable Read-only Memory, PROM), Erasable Programmable Read Only Memory EPROM (Erasable Programmable Read Only Memory, EPROM), disposable programmable read-only memory (One-time Programmable Read-Only Memory, OTPROM), the electronics formula of erasing can make carbon copies read-only memory (Electrically-Erasable Programmable Read-Only Memory, EEPROM), CD-ROM (Compact Disc Read-Only Memory, CD-ROM) or other disc memories, magnetic disk storage, magnetic tape storage or can For carrying or any other computer-readable medium of storing data.

Finally, it should be noted that a kind of resource promotion method and article based on item circulation disclosed by the embodiments of the present invention It is only present pre-ferred embodiments disclosed by circulation control platform, is only used to illustrate the technical scheme of the present invention, rather than It is limited；Although the present invention is described in detail referring to the foregoing embodiments, those skilled in the art should Understand；It can still modify to technical solution documented by aforementioned every embodiment, or special to part of technology Sign is equivalently replaced；And these modifications or substitutions, being detached from the essence of corresponding technical solution, the present invention is every to be implemented The spirit and scope of example technical solution.

Claims (14)

1. a kind of resource promotion method based on item circulation, which is characterized in that the described method includes:

Item circulation management platform receives the article for target item that a certain user sends and uses request, the article use The target item that request includes at least the target item identifies；

Item circulation management platform based on the article using request from predefine determined in the database with it is described Target item identifies user tag of the corresponding target item label as a certain user, described to predefine the data of going out Library is used to store the Item Information of article, and the Item Information of the article includes at least the article mark and the object of the article The article tag of product；

The item circulation management platform is determined from the resource for predefining all quasi- popularizations based on the user tag The target resource of the quasi- popularization to match out with the user tag, and the target resource is pushed into a certain user.

2. the resource promotion method according to claim 1 based on item circulation, which is characterized in that the item circulation pipe Platform is determined and the user tag phase from the resource for predefining all quasi- popularizations based on the user tag The target resource of matched quasi- popularization, comprising:

The user tag is each intended the corresponding money of the resource of popularization with predefining by item circulation management platform Source label is compared, and obtains the label similarity of the user tag Yu each resource tag；

The item circulation management platform determines the mesh for being more than or equal to default label similarity from all label similarities Label similarity is marked, and determines the target resource of the corresponding quasi- popularization of the corresponding resource tag of the target labels similarity.

3. the resource promotion method according to claim 1 or 2 based on item circulation, which is characterized in that the article makes It further include the user identifier of a certain user with request；

And item circulation management platform based on the user tag from the resource for predefining all quasi- popularizations Before the target resource for determining the quasi- popularization to match with the user tag, the method also includes:

The item circulation manages user identifier of the platform based on a certain user from the database for predefining and Determining history tab corresponding with a certain user；

The item circulation management platform updates the user tag of a certain user based on the history tab, after obtaining update User tag；

Wherein, the item circulation management platform is based on the user tag from the resource for predefining all quasi- popularizations Determine the target resource of the quasi- popularization to match with the user tag, comprising:

The item circulation manages money of the platform based on the updated user tag from predetermined all quasi- popularizations out The target resource of the quasi- popularization to match with the user tag is determined in source.

4. the resource promotion method based on item circulation stated according to claim 2, which is characterized in that the resource of the quasi- popularization Including the quasi- non-commercial paper resource promoted and quasi- at least one of the commercial paper resource promoted, the commercial paper resource includes At least one of commodity series advertisements resource and service series advertisements resource, the commodity series advertisements resource includes physical goods class At least one of advertising resource and virtual goods series advertisements resource.

5. the resource promotion method according to claim 4 based on item circulation, which is characterized in that when the quasi- popularization When resource is the non-commercial paper resource of the quasi- popularization, the item circulation management platform determines the target labels similarity pair Target resource of the resource of the corresponding quasi- popularization of the resource tag answered as the quasi- popularization to match with the user tag, packet It includes:

Item circulation management platform determines the target labels similarity corresponding the based on the target labels similarity One target resource label, and the corresponding quasi- popularization of the first object resource tag is determined according to the first object resource tag Target resource of the non-commercial paper resource of target as the quasi- popularization to match with the user tag；

And the target resource is pushed to a certain user by the item circulation management platform, comprising:

The item circulation manages platform for the non-commercial paper resource supplying of the target to a certain user.

6. the resource promotion method according to claim 4 based on item circulation, which is characterized in that when the quasi- popularization When resource is the commercial paper resource of the quasi- popularization, the item circulation management platform determines that the target labels similarity is corresponding The corresponding quasi- popularization of resource tag target resource of the resource as the quasi- popularization to match with the user tag, comprising:

Item circulation management platform determines the target labels similarity corresponding the based on the target labels similarity Two target resource labels, and the corresponding quasi- popularization of the second target resource label is determined according to the second target resource label Target resource of the targeted advertisements class resource as the quasi- popularization to match with the user tag；

And the target resource is pushed to a certain user by the item circulation management platform, comprising:

The item circulation management platform starts the marketing function of the targeted advertisements class resource, the pin to a certain user Sell telemarketing function and the institute of article display marketing function, the commercial paper resource that function includes the commercial paper resource State at least one of the information marketing function of commercial paper resource.

7. according to claim 1, the resource promotion method described in 2,4,5 or 6 based on item circulation, which is characterized in that described After the article for target item that item circulation management platform receives a certain user's transmission uses request, the method is also wrapped It includes:

The item circulation management platform judges what the item circulation management platform was managed using request according to the article There is the target item with the presence or absence of storage in the first Internet of Things intelligent cabinet in all Internet of Things intelligent cabinets；

Described first is not present in all Internet of Things intelligent cabinets that platform is managed when judging that the item circulation manages When storage has the target item in Internet of Things intelligent cabinet, the item circulation manages platform currently holding to the target item The person of having sends the storage instruction of the target item, and the current holder that the storage instruction is used to indicate the target item will The target item is stored to predetermined the second Internet of Things intelligent cabinet out；

When judging that there are first objects in all Internet of Things intelligent cabinets that item circulation management platform is managed When storage has the target item in networking intelligent cabinet, the item circulation manages platform and sends the mesh to a certain user Mark article takes object to prompt, the attribute information for taking object prompt to include at least the first Internet of Things intelligent cabinet.

8. the resource promotion method according to claim 7 based on item circulation, which is characterized in that the method is also wrapped It includes:

After a certain user is using target resource, the item circulation management platform receives what a certain user sent Labeling is carried out for the feedback information of the target resource, and to the feedback information, is obtained for the feedback information Feed back label, and by the feedback tag update to the corresponding history tab of a certain user and store-updated History tab, the target resource include the target item and/or the corresponding resource tag pair of the target labels similarity The resource for the quasi- popularization answered.

9. the resource promotion method according to claim 7 based on item circulation, which is characterized in that the method is also wrapped It includes:

The item circulation management platform judges whether the target item is reusable article；

When judging the target item is the reusable article, the item circulation manages platform to described a certain User sends the prompt of giving back of the target item, described to give back prompt for prompting a certain user using the mesh The target item is given back after mark article.

10. the resource promotion method according to claim 7 based on item circulation, which is characterized in that the item circulation After management platform sends the storage instruction of the target item to the current holder of the target item, the method is also wrapped It includes:

Item circulation management platform judges that the current holder of the target item stores the target item to described the Whether first predetermined time is later than at the time of two Internet of Things intelligent cabinets, and first predetermined time is the regulation target item At the time of current holder stores the target item the latest；

When the current holder for judging the target item stores the target item to the second Internet of Things intelligent cabinet When moment is later than first predetermined time, the item circulation management platform executes the current holder of the target item First punishment operation, the first punishment operation includes imposing a fine the current holder of the target item, reducing the target The credit rating of the current holder of article, the account for the current holder for deducting the target item integrate, limit the target item Operating right of the current holder on item circulation management platform, the current holder that limits the target item can ask Ask the quantity of the article used, limit the target item current holder can request in the grade of the article used at least one Kind.

11. the resource promotion method according to claim 7 based on item circulation, which is characterized in that the item circulation Management platform to a certain user send the target item take object prompt after, the method also includes:

The item circulation management platform judges whether to be later than at the time of a certain user extracts the target item second in advance If the moment, second predetermined time is at the time of providing that a certain user extracts the target item the latest；

When being later than second predetermined time when judge that a certain user extracts the target item at the time of, the article Circulation control platform executes the second punishment to a certain user and operates.

12. a kind of item circulation manages platform, which is characterized in that the item circulation management platform includes receiving module, first Determining module, the second determining module and pushing module, in which:

The receiving module uses request for receiving the article for target item that a certain user sends, and the article makes It is identified with the target item that request includes at least the target item；

First determining module, for based on the article using request from predefine database in determine with it is described Target item identifies user tag of the corresponding target item label as a certain user, described to predefine the data of going out Library is used to store the Item Information of article, and the Item Information of the article includes at least the article mark and the object of the article The article tag of product；

Second determining module, for being determined from the resource for predefining all quasi- popularizations based on the user tag The target resource of the quasi- popularization to match out with the user tag；

The pushing module, for the target resource to be pushed to a certain user.

13. a kind of item circulation manages platform, which is characterized in that the item circulation manages platform and includes:

It is stored with the memory of executable program code；

The processor coupled with the memory；

The processor calls the executable program code stored in the memory, executes as claim 1-11 is any The resource promotion method based on item circulation described in.

14. a kind of computer storage medium, which is characterized in that the computer storage medium is stored with computer instruction, described When computer instruction is called, for executing such as the described in any item resource popularization sides based on item circulation claim 1-11 Method.