CN109409937A

CN109409937A - Advertisement placement method and device based on courier packages

Info

Publication number: CN109409937A
Application number: CN201811155875.3A
Authority: CN
Inventors: 王志玲
Original assignee: Guangdong Jubaowu Media Co Ltd
Current assignee: Guangdong Jubaowu Media Co Ltd
Priority date: 2018-09-30
Filing date: 2018-09-30
Publication date: 2019-03-01
Anticipated expiration: 2038-09-30
Also published as: CN109409937B

Abstract

The invention discloses a kind of advertisement placement method and device based on courier packages, this method comprises: judging whether there is the target courier packages for needing to carry ad content；When judging to determine that carrying content corresponding with target courier packages, the carrying content include at least the ad content that needs are launched on target courier packages there are when target courier packages；The carrying content is handled according to default bearing mode, generates advertising information corresponding with default bearing mode, which is used to be carried on target courier packages by default bearing mode.The present invention can be generated when detecting the presence of and needing the courier packages to circulate needs the advertising information launched on courier packages, to make full use of the floating resources of courier packages, and then realizes the media of courier packages.

Description

Advertisement placement method and device based on courier packages

Technical field

The present invention relates to package media technical field more particularly to a kind of advertisement placement method based on courier packages and Device.

Background technique

With the fast development of internet, the consumption mode of people is gradually converted to Online Shopping mould by live purchasing model Formula, Online Shopping mode can allow people to stay indoors and buy required article.With universal, the express delivery of Online Shopping mode Also more and more rapidly, according to incompletely statistics, the courier packages that China averagely generates daily are more than 100,000,000 for the development of industry.It is different Courier packages be passed to different express delivery master stations along with different circulation styles (such as shipping, land transportation, air transportion), then again Different express delivery websites is reached along with courier.For express delivery website, have daily a large amount of courier packages flow into and Outflow, the circulation of express delivery form certain floating resources.In practical applications, the flow of courier packages how is effectively utilized Resource becomes urgent problem to be solved instantly.

Summary of the invention

Technical problem to be solved by the present invention lies in provide a kind of advertisement placement method and dress based on courier packages It sets, ad content can be added on courier packages, rationally to utilize the floating resources of courier packages.

In order to solve the above-mentioned technical problem, first aspect of the embodiment of the present invention discloses a kind of pickup method of express delivery, institute The method of stating includes:

Judge whether there is the target courier packages for needing to carry ad content；

When judging to determine carrying content corresponding with the target courier packages there are when the target courier packages, The carrying content includes at least the ad content for needing to launch on the target courier packages；

The carrying content is handled according to default bearing mode, is generated corresponding with the default bearing mode wide Information is accused, the advertising information is used to be carried on the target courier packages by the default bearing mode.

As an alternative embodiment, judging that there are the targets in first aspect of the embodiment of the present invention After courier packages, before determination carrying content corresponding with the target courier packages, the method also includes:

The scanning information for the target courier packages that express delivery end of scan is sent is received, the scanning information includes The corresponding logistics node of express delivery end of scan and the bar code information of the target courier packages；

Bar shaped based on the corresponding outbox address of the target courier packages, posting address and the target courier packages Code information, judges whether the corresponding logistics node of the express delivery end of scan is the last one logistics node；

When judging the corresponding logistics node of the express delivery end of scan is the last one described logistics node, institute is executed The operation of the determination stated carrying content corresponding with the target courier packages.

As an alternative embodiment, the determination and the target are fast in first aspect of the embodiment of the present invention Pass the corresponding carrying content of package, comprising:

Institute before carrying content corresponding to the last one described logistics node and the last one described logistics node There is the corresponding carrying content of logistics node to execute combination operation, obtains the corresponding carrying content of the target courier packages；Alternatively,

Institute before carrying content corresponding to the last one described logistics node and the last one described logistics node With the presence of carrying content execution group corresponding with the logistics node of the last one logistics node cooperative relationship in logistics node Closing operation obtains the corresponding carrying content of the target courier packages.

As an alternative embodiment, in first aspect of the embodiment of the present invention, it is described according to default bearing mode The carrying content is handled, after generating advertising information corresponding with the default bearing mode, the method is also wrapped It includes:

The attribute information of the target courier packages is read, the attribute information includes at least the target courier packages' Addressee information；

The pickup notification message for being directed to the addressee information is generated, the pickup notification message includes at least the advertisement The pickup place of information and the target courier packages；

The pickup notification message is pushed to the corresponding user terminal of the addressee information and/or applications client, with Fetch the target express delivery packet in the pickup place for making the corresponding addressee of the addressee information reach the target courier packages It wraps up in.

As an alternative embodiment, the pickup notification message also wraps in first aspect of the embodiment of the present invention Include the bar code information of the target courier packages, the pickup code information of the target courier packages, the target courier packages Sender information, the pickup responsible person mark of the target courier packages, the target courier packages arrival time, described The pickup time of target courier packages, the target courier packages pickup points for attention, the target courier packages description The express delivery side of the mark and the acknowledgement of consignment target courier packages of shelf locating for information, the target courier packages or locker Express delivery mark at least one of, wherein the sender information of the target courier packages includes the target courier packages Sender identification and/or the target courier packages outbox address.

As an alternative embodiment, the attribute information further includes institute in first aspect of the embodiment of the present invention State the bar code information of target courier packages；

It is described to generate before being directed to the pickup notification message of the addressee information, the method also includes:

The bar code information is parsed, the express delivery mark for carrying the express delivery side of the target courier packages is obtained；

And the pickup notification message generated for the addressee information, comprising:

From the corresponding relationship of the express delivery mark and pickup notification message template that pre-set, searches and carry the mesh The express delivery for marking the express delivery side of courier packages identifies corresponding target pickup notification message template；

According to the content format in target pickup notice template, the pickup generated for the addressee information is notified Message.

As an alternative embodiment, in first aspect of the embodiment of the present invention, the method also includes:

Judge the addressee information that whether there is the target courier packages in pre-stored address of the addressee database, The address of the addressee database is for storing the corresponding posting address set of different addressee informations；

When judging in the address of the addressee database judgement there are when the addressee information of the target courier packages It whether include on the target courier packages in the corresponding posting address set of the addressee information of the target courier packages Posting address；

When in the corresponding posting address set of the addressee information for judging the target courier packages do not include the mesh When marking the posting address on courier packages, the posting address on the target courier packages is added to the target courier packages' In the corresponding posting address set of addressee information, to update the corresponding addressee of addressee information of the target courier packages Location set.

Second aspect of the embodiment of the present invention discloses a kind of advertisement delivery device based on courier packages, described device packet It includes:

Judgment module needs to carry the target courier packages of ad content for judging whether there is；

Determining module, it is determining with the mesh for judging there are when the target courier packages when the judgment module The corresponding carrying content of courier packages is marked, the carrying content is wide including at least needing to launch on the target courier packages Accuse content；

Generation module is generated and is held with described preset for handling according to default bearing mode the carrying content The corresponding advertising information of load mode, the advertising information are used to be carried on the target express delivery packet by the default bearing mode It wraps.

As an alternative embodiment, in second aspect of the embodiment of the present invention, described device further include:

Receiving module, for judging in the judgment module there are after the target courier packages, and described Before determining module determines carrying content corresponding with the target courier packages, receive the transmission of express delivery end of scan is directed to institute The scanning information of target courier packages is stated, the scanning information includes the corresponding logistics node of the express delivery end of scan and institute State the bar code information of target courier packages；

The judgment module is also used to based on the corresponding outbox address of the target courier packages, posting address and institute The bar code information for stating target courier packages judges whether the corresponding logistics node of the express delivery end of scan is the last one object Flow node；

The determining module, specifically for judging there are after the target courier packages in the judgment module and Judge that the corresponding logistics node of the express delivery end of scan is the determining and target after the last one described logistics node The corresponding carrying content of courier packages.

As an alternative embodiment, in second aspect of the embodiment of the present invention, the determining module determination and institute State the concrete mode of the corresponding carrying content of target courier packages are as follows:

Read module, it is raw for being handled according to default bearing mode the carrying content in the generation module After advertising information corresponding with the default bearing mode, the attribute information of the target courier packages, the category are read Property information include at least the target courier packages addressee information；

The generation module is also used to generate the pickup notification message for being directed to the addressee information, the pickup notice Message includes at least the advertising information and the pickup place of the target courier packages；

Pushing module, for being taken to described in the corresponding user terminal of the addressee information and/or applications client push Part notification message, so that institute is fetched in the pickup place that the corresponding addressee of the addressee information reaches the target courier packages State target courier packages.

As an alternative embodiment, the pickup notification message also wraps in second aspect of the embodiment of the present invention Include the bar code information of the target courier packages, the pickup code information of the target courier packages, the target courier packages Sender information, the pickup responsible person mark of the target courier packages, the target courier packages arrival time, described The pickup time of target courier packages, the target courier packages pickup points for attention, the target courier packages description The express delivery side of the mark and the acknowledgement of consignment target courier packages of shelf locating for information, the target courier packages or locker Express delivery mark at least one of, wherein the sender information of the target courier packages includes the target courier packages Sender identification and/or the target courier packages outbox address.

As an alternative embodiment, the attribute information further includes institute in second aspect of the embodiment of the present invention State the bar code information of target courier packages；

Described device further include:

Parsing module, for the generation module generate for the addressee information pickup notification message before, The bar code information is parsed, the express delivery mark for carrying the express delivery side of the target courier packages is obtained；

And the generation module generates the concrete mode of the pickup notification message for the addressee information are as follows:

As an alternative embodiment, in second aspect of the embodiment of the present invention, the judgment module is also used to sentence Break and whether there is the addressee information of the target courier packages, the addressee in pre-stored address of the addressee database Address database is for storing the corresponding posting address set of different addressee informations；

The judgment module is also used to work as and judges that there are the target courier packages in the address of the addressee database Addressee information when, judge in the corresponding posting address set of the addressee information of the target courier packages whether to include institute State the posting address on target courier packages；

Described device further include:

Adding module, for judging the corresponding receipts of addressee information of the target courier packages when the judgment module When not including the posting address on the target courier packages in part address set, the addressee on the target courier packages is added In the corresponding posting address set of the addressee information of address to the target courier packages, to update the target courier packages The corresponding posting address set of addressee information.

The third aspect of the embodiment of the present invention discloses another advertisement delivery device based on courier packages, described device packet It includes:

It is stored with the memory of executable program code；

The processor coupled with the memory；

The processor calls the executable program code stored in the memory, executes the embodiment of the present invention the On the one hand the disclosed advertisement placement method based on courier packages.

Fourth aspect of the embodiment of the present invention discloses a kind of computer readable storage medium, stores computer program, In, the computer program makes computer execute the disclosed advertisement throwing based on courier packages of first aspect of the embodiment of the present invention Put method.

The 5th aspect of the embodiment of the present invention discloses a kind of computer program product, when the computer program product is being counted When being run on calculation machine, so that the computer executes the advertisement placement method based on courier packages disclosed in first aspect.

Compared with prior art, the embodiment of the present invention has the advantages that

In the embodiment of the present invention, the target courier packages for needing to carry ad content are judged whether there is；When judging to deposit In target courier packages, carrying content corresponding with target courier packages is determined, which, which includes at least, needs in mesh The ad content launched on mark courier packages；The carrying content is handled according to default bearing mode, generates and is held with default The corresponding advertising information of load mode, the advertising information are used to be carried on the target courier packages by default bearing mode. It needs to launch on courier packages as it can be seen that implementing the present invention and can generate when detecting the presence of and needing the courier packages to circulate Advertising information to make full use of the floating resources of courier packages, and then realizes the media of courier packages.

Detailed description of the invention

It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to needed in the embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for ability For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached Figure.

Fig. 1 is a kind of flow diagram of advertisement placement method based on courier packages disclosed by the embodiments of the present invention；

Fig. 2 is the flow diagram of another advertisement placement method based on courier packages disclosed by the embodiments of the present invention；

Fig. 3 is the flow diagram of another advertisement placement method based on courier packages disclosed by the embodiments of the present invention；

Fig. 4 is a kind of structural schematic diagram of advertisement delivery device based on courier packages disclosed by the embodiments of the present invention；

Fig. 5 is the structural schematic diagram of another advertisement delivery device based on courier packages disclosed by the embodiments of the present invention；

Fig. 6 is the structural schematic diagram of another advertisement delivery device based on courier packages disclosed by the embodiments of the present invention.

Specific embodiment

In order to better understand and implement, following will be combined with the drawings in the embodiments of the present invention, in the embodiment of the present invention Technical solution be clearly and completely described, it is clear that the described embodiment is only a part of the embodiment of the present invention, without It is whole embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not before making creative work Every other embodiment obtained is put, shall fall within the protection scope of the present invention.

The term " includes " of the embodiment of the present invention and " having " and their any deformation, it is intended that covering is non-exclusive Include, for example, the process, method, system, product or equipment for containing series of steps or module are not necessarily limited to clearly arrange Those of out step or module, but may include be not clearly listed or it is solid for these process, methods, product or equipment The other steps or module having.

The embodiment of the invention discloses a kind of advertisement placement method and device based on courier packages, can deposit detecting It is generated when needing the courier packages to circulate and needs the advertising information launched on courier packages, to make full use of courier packages' Floating resources, and then realize the media of courier packages.It is described in detail separately below.

Embodiment one

Referring to Fig. 1, Fig. 1 is a kind of process of advertisement placement method based on courier packages disclosed by the embodiments of the present invention Schematic diagram.Wherein, the advertisement that method shown in FIG. 1 is applied to courier packages is launched in control platform or controlling terminal, the present invention Embodiment is without limitation.As shown in Figure 1, being somebody's turn to do the advertisement placement method based on courier packages may comprise steps of:

101, the target courier packages for needing to carry ad content are judged whether there is, when the judging result of step 101 is When being, it can trigger and execute step 102；When the judging result of step 101 be it is no, this process can be terminated.

In the embodiment of the present invention, target courier packages are the courier packages for needing to circulate, and are specifically as follows arrival express delivery Website and related personnel (such as station services personnel) is needed to send part to visit or need the courier packages of addressee's pickup, it can also To be to need related personnel's (such as station services personnel) pickup or sender is needed to visit to send part and the express delivery sent of needs Package can also be that needs are sent from current express delivery website to the courier packages of next express delivery website, and the embodiment of the present invention is not done It limits.It should be noted that the target courier packages being previously mentioned in the embodiment of the present invention are that any one is circulated to express delivery website And need to carry the courier packages of ad content.

As an alternative embodiment, each express delivery website has unique corresponding user name and user password, The station services personnel of express delivery website can log in express delivery end of scan by unique corresponding user name and user password, to sweep Retouch the courier packages for being circulated to the express delivery website.Wherein, the target courier packages for needing to carry ad content are judged whether there is May include:

The bar code information for a certain courier packages that the express delivery end of scan of acquisition express delivery website scans, and judge this Whether code information is the bar code information arrived in the express delivery website first scan；

When judging bar code information that first scan arrives, the target express delivery for existing and needing to carry ad content is determined Package, and a certain courier packages are target courier packages；

When judging is not bar code information that first scan arrives, judge the bar code information with the presence or absence of it is corresponding Ad content mark is carried, when in the presence of ad content mark has been carried, it is wide to determine that a certain courier packages are not required to carrying Accuse the target courier packages of content；When there is no ad content mark has been carried, determination, which exists, needs to carry ad content Target courier packages, and a certain courier packages are target courier packages.

As it can be seen that the optional embodiment can carry ad content by scanning the bar code of courier packages and combining The mode of mark judges whether courier packages need to carry ad content, without artificial judgement, improves judging efficiency and standard True rate.

As another optional embodiment, the target courier packages for needing to carry ad content are judged whether there is May include:

The package image of a certain courier packages is acquired, and collected package image is analyzed, obtains package image Picture material；

Whether judge in the picture material comprising ad content, when judging in the picture material not comprising ad content When, determine the target courier packages for existing and needing to carry ad content, and a certain courier packages are target courier packages, this is wide Accusing content is the default ad content for needing to launch.

Wherein, collected package image can be the package image for including courier packages' all surface, can also only wrap It includes for carrying the package image on a certain surface of ad content on courier packages, the embodiment of the present invention is without limitation.

As it can be seen that the optional embodiment of the another kind by acquisition courier packages' image and can analyze the side of picture material Formula judges whether courier packages need to carry ad content, without artificial judgement, improves judging efficiency and accuracy rate.

102, carrying content corresponding with above-mentioned target courier packages is determined, which, which includes at least, needs above-mentioned The ad content launched on target courier packages.

In the embodiment of the present invention, which can also include retouching in detail for the express delivery website where target courier packages Information and/or website information are stated, can also include the addressee information of target courier packages, such as target courier packages further At least one of addressee information (such as name, the pet name, login name), posting address and contact method, further , it can also include the time etc. that above-mentioned target courier packages reach express delivery website, the embodiment of the present invention is without limitation.

In the embodiment of the present invention, optionally, the ad content launched on target courier packages can be unified advertisement Content, i.e., the unified ad content (advertisement of such as Cleaning corporation launched on all courier packages for need to carry ad content Content, ad content of driving school etc.), it is also possible in the advertisement according to the relevant information personalized customization of target courier packages Hold, i.e., filters out the ad content to match with the relevant information of target courier packages from advertising database, wherein target is fast The relevant information for passing package can include but is not limited to the addressee of the type of article in target courier packages, target courier packages Age, addressee's gender of target courier packages, target courier packages addressee occupation, target courier packages posting address And at least one of history courier packages' information of the addressee of target courier packages, it can be realized ad content in this way Personalization is launched.It is further alternative, the ad content that the needs determined are launched on target courier packages in the past in phase It is different with the ad content launched on the corresponding courier packages of addressee information, it can be avoided thrown to the same addressee in this way Put duplicate ad content.

As an example it is assumed that the ad content that target courier packages need to carry is the ad content of personalized customization, and The type of article is cosmetics type in target courier packages, addressee is 25 years old at the age, addressee's gender is female, addressee's duty The courier packages of cosmetics type account in history courier packages' information that industry is student, posting address is XX university and addressee Than 30%, accordingly, it is determined that go out carrying content corresponding with above-mentioned target courier packages included by ad content can be away from The ad content of the cosmetic counter of a certain suitable undergraduette in a certain shopping square nearest from XX university.

103, above-mentioned carrying content is handled according to default bearing mode, is generated corresponding with default bearing mode wide Information is accused, which is used to be carried on above-mentioned target courier packages by default bearing mode.

In the embodiment of the present invention, which can be unified bearing mode, such as be printed as poster paper or volume The mode or be directly printed on target courier packages that code image (such as image in 2 D code) is pasted on target courier packages Mode, be also possible to the bearing mode customized for target courier packages, and the bearing mode of the customization can basis The packaging type of target courier packages and/or the dimensional parameters of target courier packages etc. determine.Wherein, which can be with Including packed type or box-packed type, the dimensional parameters of target courier packages may include target courier packages length, width and height or The volume of target courier packages or the surface area of target courier packages etc., the embodiment of the present invention is without limitation.It in this way being capable of basis Bearing mode is adaptively adjusted in target courier packages, is conducive to the carrying for improving the advertising information of target courier packages and generation With rate, the situation that reducing the advertising information of generation can not be carried on target courier packages occurs.

As an example it is assumed that the packaging type of target courier packages is box-packed type, and the size of target courier packages is joined Number includes the length, width and height of target courier packages, and the small volume of the target courier packages calculated according to length, width and height, then The bearing mode customized for target courier packages can be the side for being printed as coded image and being pasted on target courier packages Formula, or be printed as coded image and coded image is pasted on the small hanging customized in advance, wherein the body of the coded image Product is less than or equal to for pasting the volume of the plan-position of coded image on small hanging, which can To be directly adhered on target courier packages, to realize the dispensing of ad content.

It in an alternative embodiment, should the advertisement dispensing side based on courier packages after the step 103 that is finished Method can also include following operation:

The bar code information of above-mentioned target courier packages is searched from express delivery information, and is the item of above-mentioned target courier packages Code information setting has carried ad content mark.Can be avoided in this way causes because scanning above-mentioned target courier packages again The case where repeatedly generating advertising information generation.

It is needed as it can be seen that implementing Fig. 1 described embodiment and can be generated when detecting the presence of the courier packages for needing to circulate The advertising information on courier packages is launched, to make full use of the floating resources of courier packages, and then realizes courier packages' Media, this mode can not only provide advertisement promotion channel by the circulation of courier packages for businessman, additionally it is possible to be express delivery Services sites brings additional income.

Embodiment two

Referring to Fig. 2, Fig. 2 is the stream of another advertisement placement method based on courier packages disclosed by the embodiments of the present invention Journey schematic diagram.Wherein, the advertisement that method shown in Fig. 2 is applied to courier packages is launched in control platform or controlling terminal, this hair Bright embodiment is without limitation.As shown in Fig. 2, being somebody's turn to do the advertisement placement method based on courier packages may comprise steps of:

201, the target courier packages for needing to carry ad content are judged whether there is, when the judging result of step 201 is When being, it can trigger and execute step 202；When the judging result of step 201 be it is no, this process can be terminated.

In the embodiment of the present invention, other descriptions for step 201 are please referred in embodiment one for the detailed of step 101 Description, the embodiment of the present invention repeat no more.

202, the scanning information for above-mentioned target courier packages that express delivery end of scan is sent, the scanning information packet are received Include the corresponding logistics node of express delivery end of scan and the bar code information of target courier packages.

In the embodiment of the present invention, an express delivery website is the logistics section of target courier packages in the circulation process Point, and each express delivery website corresponds at least one express delivery end of scan, the station services personnel of express delivery website can be by this Uniquely corresponding user name and the corresponding express delivery end of scan scanning of user password login express delivery website are circulated to this to express delivery website The courier packages of express delivery website.When above-mentioned target courier packages are arrived in scanning, is generated by express delivery end of scan and be directed to above-mentioned target The scanning information of courier packages, and will be reported for the scanning information of target courier packages.Wherein, the item of target courier packages Code information is uniquely corresponding with target courier packages and carries the express delivery type of target courier packages for identification.

203, the bar code letter based on the corresponding outbox address of target courier packages, posting address and target courier packages Breath, judges whether the corresponding logistics node of express delivery end of scan is the last one logistics node, when the judging result of step 203 is When being, it can trigger and execute step 204, when the judging result of step 203 is no, this process can be terminated.

In the embodiment of the present invention, it is based on the corresponding outbox address of target courier packages, posting address and target express delivery packet The bar code information wrapped up in judges whether the corresponding logistics node of express delivery end of scan is that the last one logistics node may include:

The express delivery type of acknowledgement of consignment target courier packages is determined based on the bar code information of target courier packages；

According to express delivery type, the corresponding outbox address of target courier packages and the posting address determined, target is determined The sequence of all logistics nodes of courier packages in the circulation process and the node identification of each logistics node；

Judge whether the corresponding logistics node of express delivery end of scan is the last logistics node of sequence, if it is, determining The corresponding logistics node of express delivery end of scan is the last one logistics node, wherein the last one logistics node is directly with receiving The logistics node of part people docking.

204, carrying content corresponding with above-mentioned target courier packages is determined, which, which includes at least, needs above-mentioned The ad content launched on target courier packages.

As an alternative embodiment, determining that carrying content corresponding with above-mentioned target courier packages may include:

The corresponding carrying content of the last one logistics node is determined as the corresponding carrying content of target courier packages；Or Person,

All logistics sections before carrying content corresponding to the last one logistics node and the last one logistics node The corresponding carrying content of point executes combination operation, the corresponding carrying content of target courier packages is obtained, in this way by the way that target is fast Pass the corresponding side for carrying content as the corresponding carrying content of target courier packages of each logistics node in the package process of circulation Formula improves the diversity of ad content, improves the utilization rate of the floating resources of courier packages；Alternatively,

All logistics sections before carrying content corresponding to the last one logistics node and the last one logistics node There are the corresponding carrying contents of the logistics node of cooperative relationship to execute combination operation with the last one logistics node in point, obtains mesh Mark the corresponding carrying content of courier packages, the in this way utilization in the floating resources for improving ad content diversity and courier packages Increase the income of the last one logistics node on the basis of rate.

In the embodiment of the present invention, in the case where the corresponding carrying content of above-mentioned target courier packages is that combination obtains, on Stating that ad content included by the corresponding carrying content of target courier packages can be will be in the corresponding advertisement of related logistics node Hold sequence progress permutation with positive order or flashback according to related logistics node in target courier packages' process of circulation to arrange to obtain, or Person is to obtain the corresponding ad content of related logistics node by high arrangement on earth according to the priority of related logistics node, In, the highest priority of the last one logistics node, priority foundation and the last one logistics node of other interdependent nodes Cooperative relationship determines that cooperative relationship is deeper, and the priority of corresponding logistics node is higher.Specifically, with the last one logistics node Cooperative relationship can be by cooperation total duration with the last one logistics node and/or current with the last one logistics node The cooperation duration of cooperative relationship and/or cooperation target (i.e. contract value) with the current cooperative relationship of the last one logistics node It determines, the embodiment of the present invention is without limitation.

In the embodiment of the present invention, other descriptions for step 204 are please referred in embodiment one for the detailed of step 102 Description, the embodiment of the present invention repeat no more.

205, above-mentioned carrying content is handled according to default bearing mode, is generated corresponding with default bearing mode wide Information is accused, which is used to be carried on above-mentioned target courier packages by default bearing mode.

In the embodiment of the present invention, please refer in embodiment one for the detailed description of step 205 for the detailed of step 102 Description, the embodiment of the present invention repeat no more.

It is needed as it can be seen that implementing Fig. 2 described embodiment and can be generated when detecting the presence of the courier packages for needing to circulate The advertising information on courier packages is launched, to make full use of the floating resources of courier packages, and then realizes courier packages' Media, this mode can not only provide advertisement promotion channel by the circulation of courier packages for businessman, additionally it is possible to be express delivery Services sites brings additional income.And just determine that target is fast in the case where current logistics node is the last one logistics node The corresponding carrying content of package is passed, can reduce the number for determining carrying content in this way, and can also be by by target express delivery packet The corresponding content that carries of each logistics node in the process of circulation is wrapped up in mention as the mode of the corresponding carrying content of target courier packages The high diversity of ad content, improves the utilization rate of the floating resources of courier packages；Additionally it is possible to improving in advertisement Increase the income of the last one logistics node on the basis of the utilization rate of the floating resources of appearance diversity and courier packages.

Embodiment three

Referring to Fig. 3, Fig. 3 is the stream of another advertisement placement method based on courier packages disclosed by the embodiments of the present invention Journey schematic diagram.Wherein, the advertisement that method shown in Fig. 3 is applied to courier packages is launched in control platform or controlling terminal, this hair Bright embodiment is without limitation.As shown in figure 3, being somebody's turn to do the advertisement placement method based on courier packages may comprise steps of:

301, the target courier packages for needing to carry ad content are judged whether there is, when the judging result of step 301 is When being, it can trigger and execute step 302；When the judging result of step 301 be it is no, this process can be terminated.

In the embodiment of the present invention, it should be noted that when the judging result of step 301, which is, is, can also directly trigger Step 304 is executed, the embodiment of the present invention is without limitation.

302, the scanning information for above-mentioned target courier packages that express delivery end of scan is sent, the scanning information packet are received Include the corresponding logistics node of express delivery end of scan and the bar code information of target courier packages.

303, the bar code letter based on the corresponding outbox address of target courier packages, posting address and target courier packages Breath, judges whether the corresponding logistics node of express delivery end of scan is the last one logistics node, when the judging result of step 303 is When being, it can trigger and execute step 304, when the judging result of step 303 is no, this process can be terminated.

304, carrying content corresponding with above-mentioned target courier packages is determined, which, which includes at least, needs above-mentioned The ad content launched on target courier packages.

305, above-mentioned carrying content is handled according to default bearing mode, is generated corresponding with default bearing mode wide Information is accused, which is used to be carried on above-mentioned target courier packages by default bearing mode.

Wherein, it please refers in embodiment two for the description of step 301- step 305 for the detailed of step 201- step 205 Thin description, the embodiment of the present invention repeat no more.

306, the attribute information of above-mentioned target courier packages is read, which includes at least above-mentioned target courier packages Addressee information.

307, the pickup notification message for being directed to above-mentioned addressee information is generated, which includes at least above-mentioned wide Accuse information and the pickup place of above-mentioned target courier packages.

Optionally, which can also include bar code information, the target courier packages of target courier packages Pickup code information, the sender information of target courier packages, target courier packages pickup responsible person mark, target express delivery packet Pickup time of the arrival time, target courier packages wrapped up in, the pickup points for attention of target courier packages, target courier packages The mark of shelf locating for description information, target courier packages or locker and carry target courier packages express delivery side it is fast Pass at least one of mark, wherein the sender information of above-mentioned target courier packages may include the hair of target courier packages The outbox address of part people mark and/or target courier packages.

Further alternative, the description information of target courier packages can specifically include the package type of target courier packages (box-packed or packed), the shape of target courier packages, the size of target courier packages and arriving for target courier packages pay mark At least one of (yes/no) etc., the embodiment of the present invention is without limitation.

Further optional, the pickup points for attention of target courier packages can be specifically included in target courier packages' Pickup flow of the people less period in the pickup time, target courier packages posting address to target courier packages pickup Routing information between point the certificate of required carrying and carries auxiliary required for target courier packages when taking target courier packages At least one of assistant engineer's tool etc., the embodiment of the present invention is without limitation.

308, the corresponding user terminal of Xiang Shangshu addressee information and/or applications client push above-mentioned pickup notice and disappear Breath, so as to fetch above-mentioned target fast in the pickup place that the corresponding addressee of above-mentioned addressee information reaches above-mentioned target courier packages Pass package.

As it can be seen that after generating corresponding advertising information, additionally it is possible to will include the pickup notification message transmission of advertising information To addressee, the function of pickup notification message is enriched, not only increases the electronic placement channel of advertisement, additionally it is possible to improve and receive A possibility that part people checks advertising information, and pickup that can also be more efficient convenient for addressee.

In an alternative embodiment, above-mentioned attribute information can also include that the bar code of above-mentioned target courier packages is believed Breath.It, should be based on the wide of courier packages and before executing pickup notification message of the above-mentioned generation for above-mentioned addressee information Accusing put-on method can also include:

Above-mentioned bar code information is parsed, the express delivery mark of the express delivery side of acknowledgement of consignment target courier packages is obtained.

In the optional embodiment, the above-mentioned above-mentioned bar code information of parsing is being executed, is obtaining acknowledgement of consignment target express delivery packet After the express delivery mark for the express delivery side wrapped up in, triggering executes the pickup notification message that above-mentioned generation is directed to above-mentioned addressee information. Wherein, the pickup notification message for being directed to above-mentioned addressee information is generated, may include:

From the corresponding relationship of the express delivery mark and pickup notification message template that pre-set, searches and carry above-mentioned mesh The express delivery for marking the express delivery side of courier packages identifies corresponding target pickup notification message template；

According to the content format in target pickup notice template, the pickup notice generated for above-mentioned addressee information disappears Breath.

In the optional embodiment, the express delivery of express delivery website docking may include one in all types of express deliveries It is a or multiple, as along rich express delivery, Jingdone district express delivery, all generations express delivery, the logical express delivery of circle, rhythm up to express delivery, express mail service, in lead to express delivery, Shen Logical express delivery, full peak express delivery, how express delivery etc., different express deliveries marks can be previously stored in control platform or controlling terminal and are corresponded to Pickup notification message template, determine target courier packages express delivery mark after, pickup notification message can be wrapped The content included is organized into pickup notification message according to pickup notification message template corresponding with express delivery mark, realizes pickup notice The personalization of message.

In another alternative embodiment, being somebody's turn to do the advertisement placement method based on courier packages can also include:

Judge the addressee information that whether there is above-mentioned target courier packages in pre-stored address of the addressee database, Wherein, the address of the addressee database is for storing the corresponding posting address set of different addressee informations；

When judging in the address of the addressee database there are when the addressee information of above-mentioned target courier packages, in judgement It whether states in the corresponding posting address set of addressee information of target courier packages including the receipts on above-mentioned target courier packages Part address；

When in the corresponding posting address set of the addressee information for judging Chinese fir target courier packages do not include above-mentioned mesh When marking the posting address on courier packages, the posting address on above-mentioned target courier packages is added to above-mentioned target courier packages' In the corresponding posting address set of addressee information, to update the corresponding addressee of addressee information of above-mentioned target courier packages Location set.

In an alternative embodiment, optionally, which can be specifically used for storage not With addressee information in corresponding posting address set of different addressee times.Be conducive in this way according to the corresponding receipts of addressee information Part address set analyzes posting address rule, and then launches ad content convenient for reasonable, additionally it is possible to be based on the addressee information Whether subsequent repeatedly corresponding posting address intelligent decision posting address is changed, if so, old addressee can be deleted in time Address, to reduce unnecessary information in address of the addressee database.

In another optional embodiment, after the step 308 that is finished, it should be launched based on the advertisement of courier packages Method can also include following operation:

Judge whether receive above-mentioned addressee within the period for pushing the preset length after above-mentioned pickup notification message The confirmation message of the corresponding addressee's feedback of people's information, the confirmation message disappear for indicating that pickup notice has been received in addressee Breath；

When judging not receive confirmation message, judge whether there is that there are binding relationships with above-mentioned addressee information Relationship by objective (RBO) people's information, if it is present sending to relationship by objective (RBO) people's information for pickup notification message, the generation pickup notification message It may include above-mentioned pickup notification message, and the generation pickup notification message is for notifying relationship by objective (RBO) people to above-mentioned addressee information Corresponding addressee reports above-mentioned pickup notification message or fetches above-mentioned target for the corresponding addressee of above-mentioned addressee information Express delivery.

Wherein, the corresponding party of relationship by objective (RBO) people information can be household, friend, room-mate, teacher or colleague etc., this hair Bright embodiment is without limitation.

As it can be seen that another optional embodiment can not receive or not in the addressee for confirming target courier packages When noticing pickup notification message, send to relationship by objective (RBO) human hair for pickup notification message, in order to fetch target express delivery packet in time It wraps up in.

In another optional embodiment, being somebody's turn to do the advertisement placement method based on courier packages can also include following behaviour Make:

After prompting message is completed in the pickup for receiving express delivery end of scan feedback, the reality that above-mentioned target express delivery includes is judged Border pickup people is the corresponding addressee of above-mentioned addressee information or the corresponding relationship by objective (RBO) people of above-mentioned relationship by objective (RBO) people information；

If it is the corresponding addressee of above-mentioned addressee information, then to the corresponding user terminal of above-mentioned addressee information and/ Or message is completed in applications client push pickup, wherein the pickup completes message for prompting above-mentioned target courier packages complete At pickup, and it may include advertising information that message is completed in the pickup, can also include pickup time, advertisement letter further Breath can be different from advertising information included in pickup notification message；

If it is the corresponding relationship by objective (RBO) people of above-mentioned relationship by objective (RBO) people information, then to the corresponding user of above-mentioned addressee information Terminal and/or applications client and/or the corresponding user terminal of above-mentioned object contact person information and/or applications client push generation Message is completed in pickup, wherein message should be completed to pickup for prompting above-mentioned target courier packages by above-mentioned relationship by objective (RBO) people It fetches, and should complete message to pickup may include above-mentioned relationship by objective (RBO) people information and new advertising information.

As it can be seen that the optional embodiment can notify in time corresponding personnel after pickup completion, to reduce wrong pickup Or the case where taking wrong part generation, and message can also be completed in pickup or complete to add corresponding advertisement letter in message for pickup Breath, further increases the dispensing channel of ad content.

As it can be seen that implementing Fig. 3 described embodiment can be generated when detecting the presence of the courier packages for needing to circulate to be needed The advertising information on courier packages is launched, to make full use of the floating resources of courier packages, and then realizes courier packages' Media, this mode can not only provide advertisement promotion channel by the circulation of courier packages for businessman, additionally it is possible to be express delivery Services sites brings additional income.And just determine that target is fast in the case where current logistics node is the last one logistics node The corresponding carrying content of package is passed, can reduce the number for determining carrying content in this way, and can also be by by target express delivery packet The corresponding content that carries of each logistics node in the process of circulation is wrapped up in mention as the mode of the corresponding carrying content of target courier packages The high diversity of ad content, improves the utilization rate of the floating resources of courier packages；Additionally it is possible to improving in advertisement Increase the income of the last one logistics node on the basis of the utilization rate of the floating resources of appearance diversity and courier packages；This Outside, after generating corresponding advertising information, additionally it is possible to the pickup notification message including advertising information is sent at addressee, The function of enriching pickup notification message not only increases the electronic placement channel of advertisement, additionally it is possible to improve addressee and check extensively A possibility that accusing information, and pickup that can also be more efficient convenient for addressee.

Example IV

Referring to Fig. 4, Fig. 4 is a kind of structure of advertisement delivery device based on courier packages disclosed by the embodiments of the present invention Schematic diagram.Wherein, the advertisement that device described in Fig. 4 can be applied to courier packages is launched in control platform or controlling terminal, The embodiment of the present invention is without limitation.As shown in figure 4, being somebody's turn to do the advertisement delivery device based on courier packages may include judgment module 401, determining module 402 and generation module 403, in which:

Judgment module 401 needs to carry the target courier packages of ad content for judging whether there is.

As an alternative embodiment, each express delivery website has unique corresponding user name and user password, The station services personnel of express delivery website can log in express delivery end of scan by unique corresponding user name and user password, to sweep Retouch the courier packages for being circulated to the express delivery website.Wherein, judgment module 401 judges whether there is the mesh for needing to carry ad content The concrete mode for marking courier packages can be with are as follows:

As another optional embodiment, judgment module 401 judges whether there is the mesh for needing to carry ad content The concrete mode of mark courier packages may be:

Whether judge in the picture material comprising ad content, when judging in the picture material not comprising ad content When, determine the target courier packages for existing and needing to carry ad content, and a certain courier packages are target courier packages.

Determining module 402, it is determining with target express delivery for judging there are when target courier packages when judgment module 401 Corresponding carrying content is wrapped up, which can include at least the ad content for needing to launch on target courier packages.

In the embodiment of the present invention, which can also include retouching in detail for the express delivery website where target courier packages Information and/or website information are stated, can also include the addressee information of target courier packages, such as target courier packages further At least one of addressee information, posting address and contact method can also include further that above-mentioned target is fast The time etc. that package reaches express delivery website is passed, the embodiment of the present invention is without limitation.

In the embodiment of the present invention, determining module 402, will after determining carrying content corresponding with target courier packages The carrying content determined is sent to generation module 403.

Generation module 403 is generated to preset with this and be held for handling according to default bearing mode above-mentioned carrying content The corresponding advertising information of load mode, wherein the advertising information is used to be carried on target courier packages by default bearing mode.

In the embodiment of the present invention, which can be unified bearing mode, such as be printed as poster paper or volume The code image mode being pasted on target courier packages or the mode being directly printed on target courier packages, are also possible to needle To the bearing mode that target courier packages customize, and the bearing mode of the customization can be according to the packaging of target courier packages Dimensional parameters of type and/or target courier packages etc. determine.Wherein, which may include packed type or box-packed Type, the dimensional parameters of target courier packages may include the length, width and height of target courier packages or the volume of target courier packages Or surface area of target courier packages etc., the embodiment of the present invention without limitation, in this way can be according to target courier packages' adaptability Bearing mode is adjusted, is conducive to the carrying matching rate for improving the advertising information of target courier packages and generation, reduces the wide of generation The generation of the situation on target courier packages can not be carried on by accusing information.

Optionally, determining module 402 can be also used in generation module 403 according to default bearing mode to above-mentioned carrying Content is handled, and generates after presetting the corresponding advertising information of bearing mode with this, above-mentioned target is searched from express delivery information The bar code information of courier packages, and ad content mark has been carried for the setting of the bar code information of above-mentioned target courier packages. Can be avoided in this way leads to the case where repeatedly generating advertising information generation because scanning above-mentioned target courier packages again.

As it can be seen that implementing the advertisement delivery device based on courier packages described in Fig. 4 can need to flow detecting the presence of It is generated when logical courier packages and needs the advertising information launched on courier packages, to make full use of the flow of courier packages to provide Source, and then realize the media of courier packages, this mode can not only provide advertisement by the circulation of courier packages for businessman Channels, additionally it is possible to bring additional income for Courier Service website.

In an alternative embodiment, the advertisement delivery device based on courier packages can also include receiving module 404, At this point, the structure of the advertisement delivery device based on courier packages can be as shown in figure 5, Fig. 5 be disclosed by the embodiments of the present invention another A kind of structural schematic diagram of the advertisement delivery device based on courier packages.Wherein:

Receiving module 404, for judging in judgment module 401 there are after above-mentioned target courier packages, and true Before cover half block 402 determines carrying content corresponding with above-mentioned target courier packages, being directed to for express delivery end of scan transmission is received The scanning information of above-mentioned target courier packages, the scanning information may include the corresponding logistics node of express delivery end of scan and on State the bar code information of target courier packages.

Judgment module 401 is also used to based on the corresponding outbox address of target courier packages, posting address and target express delivery The bar code information of package judges whether the corresponding logistics node of express delivery end of scan is the last one logistics node.

Wherein, judgment module 401 is based on the corresponding outbox address of target courier packages, posting address and target express delivery packet The bar code information wrapped up in, judge the corresponding logistics node of express delivery end of scan whether be the last one logistics node concrete mode It can be with are as follows:

Determining module 402, specifically for judging that there are after above-mentioned target courier packages and sentence in judgment module 401 The disconnected corresponding logistics node of express delivery end of scan out is after the last one logistics node, determination is corresponding with target courier packages Carry content.

As an alternative embodiment, determining module 402 determines in carrying corresponding with above-mentioned target courier packages The concrete mode of appearance can be with are as follows:

As it can be seen that implementing the advertisement delivery device based on courier packages described in Fig. 5 can also be in current logistics node The corresponding carrying content of target courier packages is just determined in the case where the last one logistics node, can reduce determining carrying in this way The number of content, and can also by using the corresponding carrying content of logistics node each in target courier packages' process of circulation as The mode of the corresponding carrying content of target courier packages improves the diversity of ad content, improves the flow money of courier packages The utilization rate in source；Additionally it is possible to the base of the utilization rate in the floating resources for improving ad content diversity and courier packages Increase the income of the last one logistics node on plinth.

In another optional embodiment, as shown in figure 5, being somebody's turn to do the advertisement delivery device based on courier packages can also wrap Include read module 405 and pushing module 406, in which:

Read module 405 is generated for handling according to default bearing mode carrying content in generation module 403 After advertising information corresponding with default bearing mode, the attribute information of target courier packages is read, which can be down to It less include the addressee information of above-mentioned target courier packages.

Generation module 403 is also used to generate the pickup notification message for being directed to above-mentioned addressee information, the pickup notification message Above-mentioned advertising information and the pickup place of above-mentioned target courier packages can be included at least.

In the optional embodiment, generation module 403 is after generating pickup notification message, by the pickup notification message It is sent to pushing module 406.

Pushing module 406, for above-mentioned to the corresponding user terminal of above-mentioned addressee information and/or applications client push Pickup notification message, so that target express delivery is fetched in the pickup place that the corresponding addressee of addressee information reaches target courier packages Package.

Further alternative in the optional embodiment, which can also include target courier packages Bar code information, the pickup code information of target courier packages, the sender information of target courier packages, target courier packages Pickup responsible person mark, the arrival time of target courier packages, the pickup time of target courier packages, target courier packages take It part points for attention, the description information of target courier packages, the mark of shelf or locker locating for target courier packages and holds Transport at least one of the express delivery mark of the express delivery side of target courier packages, wherein the sender of above-mentioned target courier packages believes Breath may include the sender identification of target courier packages and/or the outbox address of target courier packages.

Further optional, the description information of target courier packages can specifically include the package class of target courier packages Type (box-packed or packed), the shape of target courier packages, the size of target courier packages and arriving for target courier packages pay mark Know at least one of (yes/no) etc., the embodiment of the present invention is without limitation.

As it can be seen that corresponding advertisement can also generated by implementing the advertisement delivery device based on courier packages described in Fig. 5 After information, additionally it is possible to the pickup notification message including advertising information is sent at addressee, enrich pickup notification message Function, not only increase the electronic placement channel of advertisement, additionally it is possible to improve a possibility that addressee checks advertising information, and also The pickup that addressee can be convenient for more efficient.

In the optional embodiment, further optionally, above-mentioned attribute information can also include target courier packages Bar code information.As shown in figure 5, being somebody's turn to do the advertisement delivery device based on courier packages can also include parsing module 407, In:

Parsing module 407, for solving before generation module 403 generates the pickup notification message for addressee information The bar code information is analysed, the express delivery mark for carrying the express delivery side of above-mentioned target courier packages is obtained.

In the optional embodiment, generation module 403 generates the specific of the pickup notification message for being directed to addressee information Mode can be with are as follows:

According to the content format in target pickup notice template, the pickup notification message for being directed to addressee information is generated.

Disappear as it can be seen that implementing the advertisement delivery device based on courier packages described in Fig. 5 and can also realize pickup notice The personalization of breath.

In another optional embodiment, judgment module 401 can be also used for judging pre-stored address of the addressee It whether there is the addressee information of target courier packages in database, the address of the addressee database is for storing different addressees The corresponding posting address set of information；And when judging that there are above-mentioned target courier packages in the address of the addressee database Addressee information when, judge in the corresponding posting address set of the addressee information of above-mentioned target courier packages whether to include mesh Mark the posting address on courier packages.

In another optional embodiment, as shown in figure 5, should advertisement delivery device based on courier packages can be with Including adding module 408, in which:

Adding module 408, for judging that the addressee information of above-mentioned target courier packages is corresponding when judgment module 401 When not including the posting address on above-mentioned target courier packages in posting address set, the receipts on above-mentioned target courier packages are added In the corresponding posting address set of the addressee information of part address to target courier packages, to update above-mentioned target courier packages' The corresponding posting address set of addressee information.

Be conducive to as it can be seen that implementing the advertisement delivery device based on courier packages described in Fig. 5 according to addressee information pair The posting address set analysis posting address rule answered, and then ad content is launched convenient for reasonable, additionally it is possible to it is based on the addressee Whether the subsequent repeatedly corresponding posting address intelligent decision posting address of people's information is changed, if so, can delete in time Old posting address, to reduce unnecessary information in address of the addressee database.

In another optional embodiment, judgment module 401 be can be also used in pushing module 406 to above-mentioned addressee After the corresponding user terminal of people's information and/or applications client push above-mentioned pickup notification message, judge pushing above-mentioned take Whether above-mentioned addressee information corresponding addressee feedback is received in the period of preset length after part notification message Confirmation message, which is used to indicate that pickup notification message to have been received in addressee, and works as and judge not receive When confirmation message, relationship by objective (RBO) people's information with above-mentioned addressee information there are binding relationship is judged whether there is.

Pushing module 406 can be also used for judging when judgment module 401 there are when object contact person information, then to mesh It marks party's information to send for pickup notification message, which may include above-mentioned pickup notification message, and should For pickup notification message for notifying relationship by objective (RBO) people to report above-mentioned pickup notice to the corresponding addressee of above-mentioned addressee information Message fetches above-mentioned target express delivery for the corresponding addressee of above-mentioned addressee information.

As it can be seen that target express delivery packet can confirmed by implementing the advertisement delivery device based on courier packages described in Fig. 5 When the addressee wrapped up in does not receive or do not notice pickup notification message, send to relationship by objective (RBO) human hair for pickup notification message, with Convenient for fetching target courier packages in time.

In another optional embodiment, judgment module 401 can be also used for receiving express delivery end of scan feedback Pickup complete prompting message after, judge that the practical pickup people that above-mentioned target express delivery includes is the corresponding receipts of above-mentioned addressee information Part people or the corresponding relationship by objective (RBO) people of above-mentioned relationship by objective (RBO) people information.

Pushing module 406 can be also used for judging practical pickup artificially above-mentioned addressee information pair when judgment module 401 When the addressee answered, message is completed in the corresponding user terminal of Xiang Shangshu addressee information and/or applications client push pickup, In, which completes message for prompting above-mentioned target courier packages that pickup is completed, and pickup completion message may include Advertising information can also include further the pickup time, which can be different from included in pickup notification message Advertising information.

Pushing module 406 can be also used for judging practical pickup artificially above-mentioned relationship by objective (RBO) people letter when judgment module 401 When ceasing corresponding relationship by objective (RBO) people, the corresponding user terminal of Xiang Shangshu addressee information and/or applications client and/or above-mentioned mesh It marks the corresponding user terminal of contact information and/or applications client push and completes message for pickup, wherein should be completed to pickup Message should complete message to pickup and may include for prompting above-mentioned target courier packages to be fetched by above-mentioned relationship by objective (RBO) people Above-mentioned relationship by objective (RBO) people information and new advertising information.

As it can be seen that implement Fig. 5 described in the advertisement delivery device based on courier packages can also pickup completion after and The corresponding personnel of Shi Tongzhi, generation the case where to reduce wrong pickup or take wrong part, and message can also be completed in pickup or generation take Part is completed to add corresponding advertising information in message, further increases the dispensing channel of ad content.

Embodiment five

Referring to Fig. 6, Fig. 6 is the knot of another advertisement delivery device based on courier packages disclosed by the embodiments of the present invention Structure schematic diagram.As shown in fig. 6, the advertisement delivery device based on courier packages may include:

It is stored with the memory 601 of executable program code；

The processor 602 coupled with memory 601；

Processor 602 calls the executable program code stored in memory 601, executes in one~embodiment of embodiment three Step in advertisement placement method based on courier packages described in any one embodiment.

Embodiment six

The embodiment of the invention discloses a kind of computer readable storage medium, storage is used for the calculating of electronic data interchange Machine program, wherein the computer program retouches any one embodiment in computer execution one~embodiment of embodiment three The step in the advertisement placement method based on courier packages stated.

Embodiment seven

The embodiment of the invention discloses a kind of computer program product, which includes storing computer The non-transient computer readable storage medium of program, and the computer program be operable to make computer execute embodiment one~ Step in embodiment three in the advertisement placement method based on courier packages described in any one embodiment.

Installation practice described above is only illustrative, wherein the module as illustrated by the separation member can be with It is or may not be and be physically separated, the component shown as module may or may not be physical module, Can be in one place, or may be distributed on multiple network modules.It can select according to the actual needs wherein Some or all of the modules achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creativeness In the case where labour, it can understand and implement.

By the specific descriptions of above embodiment, those skilled in the art can be understood that each embodiment It can realize by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, Substantially the part that contributes to existing technology can be embodied in the form of software products above-mentioned technical proposal in other words, The computer software product may be stored in a computer readable storage medium, and storage medium includes read-only memory (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), programmable read only memory (Programmable Read-only Memory, PROM), Erasable Programmable Read Only Memory EPROM (Erasable Programmable Read Only Memory, EPROM), disposable programmable read-only memory (One-time Programmable Read-Only Memory, OTPROM), the electronics formula of erasing can make carbon copies read-only memory (Electrically-Erasable Programmable Read-Only Memory, EEPROM), CD-ROM (Compact Disc Read-Only Memory, CD-ROM) or other disc memories, magnetic disk storage, magnetic tape storage or can For carrying or any other computer-readable medium of storing data.

Finally, it should be noted that a kind of advertisement placement method and device based on courier packages disclosed by the embodiments of the present invention Disclosed is only present pre-ferred embodiments, is only used to illustrate the technical scheme of the present invention, rather than its limitations；Although Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that；It still may be used To modify to technical solution documented by aforementioned every embodiment, or part of technical characteristic is equally replaced It changes；And these modifications or substitutions, so that the essence of corresponding technical solution is detached from the essence of bold and unrestrained every embodiment technical solution Mind and range.

Claims

1. a kind of advertisement placement method based on courier packages, which is characterized in that the described method includes:

It is described when judging to determine carrying content corresponding with the target courier packages there are when the target courier packages Carrying content includes at least the ad content for needing to launch on the target courier packages；

The carrying content is handled according to default bearing mode, generates advertisement letter corresponding with the default bearing mode Breath, the advertising information are used to be carried on the target courier packages by the default bearing mode.

2. the advertisement placement method according to claim 1 based on courier packages, which is characterized in that judging that there are institutes After stating target courier packages, before determination carrying content corresponding with the target courier packages, the method is also wrapped It includes:

The scanning information for the target courier packages that express delivery end of scan is sent is received, the scanning information includes described The corresponding logistics node of express delivery end of scan and the bar code information of the target courier packages；

Bar code letter based on the corresponding outbox address of the target courier packages, posting address and the target courier packages Breath, judges whether the corresponding logistics node of the express delivery end of scan is the last one logistics node；

When judging the corresponding logistics node of the express delivery end of scan is the last one described logistics node, execute described Determine the operation of carrying content corresponding with the target courier packages.

3. the advertisement placement method according to claim 2 based on courier packages, which is characterized in that the determination with it is described The corresponding carrying content of target courier packages, comprising:

Property before carrying content corresponding to the last one described logistics node and the last one described logistics node It flows the corresponding carrying content of node and executes combination operation, obtain the corresponding carrying content of the target courier packages；Alternatively,

Property before carrying content corresponding to the last one described logistics node and the last one described logistics node There are the corresponding carrying content execution of the logistics node of cooperative relationship to combine behaviour with the last one described logistics node in stream node Make, obtains the corresponding carrying content of the target courier packages.

4. the advertisement placement method according to claim 1-3 based on courier packages, which is characterized in that described to press The carrying content is handled according to default bearing mode, generate advertising information corresponding with the default bearing mode it Afterwards, the method also includes:

The attribute information of the target courier packages is read, the attribute information includes at least the addressee of the target courier packages People's information；

The pickup notification message for being directed to the addressee information is generated, the pickup notification message includes at least the advertising information And the pickup place of the target courier packages；

The pickup notification message is pushed to the corresponding user terminal of the addressee information and/or applications client, so that institute It states the corresponding addressee of addressee information and reaches the pickup place of the target courier packages and fetch the target courier packages.

5. the advertisement placement method according to claim 4 based on courier packages, which is characterized in that the pickup notice disappears Breath further includes that the bar code information of the target courier packages, pickup code information, the target of the target courier packages are fast Pass the sender information of package, the pickup responsible person mark of the target courier packages, the target courier packages arrival when Between, the pickup time of the target courier packages, the pickup points for attention of the target courier packages, the target courier packages Description information, the mark of shelf or locker locating for the target courier packages and the acknowledgement of consignment target courier packages At least one of express delivery mark of express delivery side, wherein the sender information of the target courier packages includes that the target is fast The outbox address of the sender identification and/or the target courier packages that pass package.

6. the advertisement placement method according to claim 4 based on courier packages, which is characterized in that the attribute information is also Bar code information including the target courier packages；

From the corresponding relationship of the express delivery mark and pickup notification message template that pre-set, search fast with the acknowledgement of consignment target The express delivery for passing the express delivery side of package identifies corresponding target pickup notification message template；

According to the content format in target pickup notice template, the pickup notice generated for the addressee information disappears Breath.

7. the advertisement placement method according to claim 1 based on courier packages, which is characterized in that the method is also wrapped It includes:

Judge the addressee information that whether there is the target courier packages in pre-stored address of the addressee database, it is described Address of the addressee database is for storing the corresponding posting address set of different addressee informations；

When judging in the address of the addressee database there are when the addressee information of the target courier packages, described in judgement Whether including the addressee on the target courier packages in the corresponding posting address set of the addressee information of target courier packages Address；

When fast not including the target in the corresponding posting address set of the addressee information for judging the target courier packages When passing the posting address superscribed, the addressee of the posting address on the target courier packages to the target courier packages is added The corresponding posting address collection of addressee information in the corresponding posting address set of people's information, to update the target courier packages It closes.

8. a kind of advertisement delivery device based on courier packages, which is characterized in that described device includes:

Determining module, for judging that there are when the target courier packages, determination is fast with the target when the judgment module The corresponding carrying content of package is passed, the carrying content includes at least in the advertisement for needing to launch on the target courier packages Hold；

Generation module generates and the default loading side for handling according to default bearing mode the carrying content The corresponding advertising information of formula, the advertising information are used to be carried on the target courier packages by the default bearing mode On.

9. a kind of advertisement delivery device based on courier packages, which is characterized in that described device includes:

It is stored with the memory of executable program code；

The processor coupled with the memory；

The processor calls the executable program code stored in the memory, executes as claim 1-7 is any The advertisement placement method based on courier packages described in.

10. a kind of computer storage medium, which is characterized in that the computer storage medium is stored with computer instruction, described When computer instruction is called, for executing such as a kind of described in any item advertisement throwings based on courier packages of claim 1-7 Put method.