CN101847160A - Method and device for pushing personalized pages to mobile terminal - Google Patents
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- 238000007619 statistical method Methods 0.000 claims abstract description 7
- 238000010219 correlation analysis Methods 0.000 claims description 6
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- 238000010295 mobile communication Methods 0.000 description 5
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Abstract
The invention discloses a method and a device for pushing personalized pages to a mobile terminal. The method comprises a user behavior statistical analysis process and a page pushing process, wherein the page pushing process comprises: a step 21 of connecting the mobile terminal to a remote server when a user clicks the page; a step 22 of acquiring head information of user access and analyzing a label carried in the head information; a step 23 of acquiring one or more related labels which have the highest relational degree with the label in the head information; and a step 24 of searching a resource server for corresponding resources according to key words in the label and the related labels, and finally feeding a final page formed by target contents and personalized push contents needed by the user back to the user. The device can analyze behaviors and preferences of the user by recording and analyzing the old access records of the user, and push the web pages to the user according to the preferences of the user. Thus, the device can provide the suitable pages meeting needs and expectations of the user for user and consequently provide personalized services for the user.
Description
Technical field
The present invention relates to mobile communication technology, relate in particular to a kind of pushing personalized pages to mobile terminal method and apparatus.
Background technology
At present, along with the continuous development of mobile communication technology, portable terminal has been deep in people's the life, and mobile communication has also become the most widely used communication mode.Here, the alleged portable terminal of the present invention is meant that mobile phone, PDA (Personal Digital Assistant, personal digital assistant) etc. have the small hand-held formula mobile communication equipment of wireless communication function.With the mobile phone is example, and it occupies an important position in user's life as the instrument of daily life and business, and relies on the value-added service of mobile communication, also developed thereupon.
Usually, common mobile phone value-added service implementation is divided into note, voice, WAP (WirelessApplication Protocol, WAP (wireless application protocol)) etc., wherein, can satisfy the many-sided application demand of user with the WAP business, thereby be subjected to liking of user.
In view of various services are on the increase, individual subscriber task and demand side support user need satisfied.The user usually can serve available information according to various objectives or each and have certain use preference.Most at present services lack the personalized notion of effective service, and especially aspect Webpage, server all is the same for the page that each user provided, and the user need manually go to seek own demand or interested service.Therefore, it is particularly important providing the appropriate services that can satisfy its demands of individuals and expectation to the user.
Summary of the invention
The purpose of this invention is to provide a kind of pushing personalized pages to mobile terminal method and apparatus, it can provide the appropriate page that satisfies its demands of individuals and expectation to the user.
For achieving the above object, the present invention adopts following technical scheme:
A kind of pushing personalized pages to mobile terminal method comprises user behavior statistical study process and page push process, wherein,
Described user behavior statistical study process comprises:
Step 11: the label of the used resource of remote server statistics user forms the user capture record;
Step 12: remote server is analyzed the degree of association between each label in the described user capture record;
Described page push process comprises:
Step 21: mobile phone users is clicked the page, and portable terminal is connected to remote server;
Step 22: remote server obtains the header of user capture, analyzes the label that wherein has;
Step 23: according to the label that step 22 analysis obtains, remote server obtains one or more correlation tag the highest with this label degree of association;
Step 24: the key word in the correlation tag that label that analysis obtains according to step 22 and step 23 are obtained, remote server is sought corresponding resource in Resource Server, search out the object content and the personalized push content of user's request, and the final page of this two parts content composition is fed back to the user.
Further, described step 11 specifically comprises:
Remote server serves as that sign is set up the user and used sample with the user ID number, and it is the set of the label of the used resource of each user that described user uses sample, and described user uses the described user capture record of composition of sample.
Further, described step 12 specifically comprises:
Use the user who retrieves the label that includes the degree of association to be analyzed the sample to use sample from all users;
The user that statistics retrieves uses the number of times that each label occurs in the sample;
How the number of times that occurs according to each label is from sorting to few, and gained is the label of the degree of association to be analyzed and the degree of association situation between other labels.
Further, described step 22 also comprises:
If do not have label in the described header, then analyze the user ID number in the described header, and, from described user capture record, seek and analyze a highest label of this subscriber usage according to this user ID number.
A kind of remote server comprises user behavior statistical analysis module and page push module, wherein,
Described user behavior statistical analysis module comprises:
The user capture record forms module, is used to add up the label of the used resource of user, forms the user capture record;
Label correlation analysis module is used for analyzing the degree of association between described each label of user capture record;
Described page push module comprises:
Connect and to set up module, be used for when the mobile phone users click page and portable terminal connects;
The label analysis module is used to obtain the header of user capture, analyzes the label that wherein has;
The correlation tag acquisition module is used for the label that analysis obtains according to the label analysis module, obtains one or more correlation tag the highest with this label degree of association;
Resource acquisition and feedback module, the key word that is used for the correlation tag that analysis obtains according to the label analysis module label and correlation tag acquisition module obtain, in Resource Server, seek corresponding resource, search out the object content and the personalized push content of user's request, and the final page of this two parts content composition is fed back to the user.
Further, described user capture record formation module comprises:
The user uses sample to set up module, and being used for the user ID number serves as that sign is set up the user and used sample, and it is the set of the label of the used resource of each user that described user uses sample, and described user uses the described user capture record of composition of sample.
Further, described label correlation analysis module comprises:
The user uses the sample retrieval module, is used for using sample to retrieve to include the user of the label of the degree of association to be analyzed to use sample from all users;
The number of tags statistical module is used for adding up the number of times that the user who retrieves uses each label of sample to occur;
The tag sorting module, how the number of times that is used for occurring according to each label is from sorting to few, and gained is the label of the degree of association to be analyzed and the degree of association situation between other labels.
Further, described label analysis module also is used for when described header does not have label, analyzes the user ID number in the described header, and, from described user capture record, seek and analyze a highest label of this subscriber usage according to this user ID number.
Pushing personalized pages to mobile terminal method and apparatus provided by the invention, come the behavior and the preference of analysis user by the Visitor Logs in record and analysis user past, and push Webpage according to user's preference, therefore, the present invention can provide the appropriate page that satisfies its demands of individuals and expectation to the user, thereby the service of personalization is provided for the user.
Description of drawings
Fig. 1 is the schematic flow sheet of user behavior statistical study process in the pushing personalized pages to mobile terminal method of the present invention;
Fig. 2 is the schematic flow sheet of page push process in the pushing personalized pages to mobile terminal method of the present invention;
Fig. 3 is the structural representation of pushing personalized pages to mobile terminal device of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
As depicted in figs. 1 and 2, the invention provides a kind of pushing personalized pages to mobile terminal method, comprise user behavior statistical study process and page push process, wherein,
Described user behavior statistical study process comprises:
Step 11: the label of the used resource of remote server statistics user forms the user capture record;
Step 12: remote server is analyzed the degree of association between each label in the described user capture record;
Wherein, the label on the network (Tag) is a kind of internet content organizational form, is the very strong key word of correlativity, and it helps people to describe like a cork and categorised content, so that retrieval and sharing.The mode displaying contents of label is used in the website, and the user describes content and retrieval related content with label.The enforcement of technical solution of the present invention promptly is to realize by utilization and processing to label.
Described page push process comprises:
Step 21: mobile phone users is clicked the page, and portable terminal is connected to remote server;
In this step, the operation that the user clicks the page may be an access resources, also may be search.The user capture of this operation generally all has label.
Step 22: remote server obtains the header of user capture, analyzes the label that wherein has;
In this step, for the header of user capture, the object content that the key word in its label obtains corresponding to user's request.In subsequent step, the present invention also can provide the personalized push content to the user except returning to the user this object content.
Step 23: according to the label that step 22 analysis obtains, remote server obtains one or more correlation tag the highest with this label degree of association;
In this step, obtain correlation tag according to the label in the previous step rapid 22, this correlation tag is used as the follow-up foundation that the personalized push content is provided to the user.
Step 24: the key word in the correlation tag that label that analysis obtains according to step 22 and step 23 are obtained, remote server is sought corresponding resource in Resource Server, search out the object content and the personalized push content of user's request, and the final page of this two parts content composition is fed back to the user.
Pushing personalized pages to mobile terminal method of the present invention, come the behavior and the preference of analysis user by the Visitor Logs in record and analysis user past, and push Webpage according to user's preference, therefore, the present invention can provide the appropriate page that satisfies its demands of individuals and expectation to the user, thereby the service of personalization is provided for the user.
Preferably, above-mentioned steps 11 specifically can comprise:
Remote server serves as that sign is set up the user and used sample with the user ID number, and it is the set of the label of the used resource of each user that described user uses sample, and described user uses the described user capture record of composition of sample.
For example, the user ID number is MID (Mobile Internet Device, a mobile internet device) number, and the MID number of user S1 is MID1, the label of adding up the resource that this user uses in a period of time has L1 respectively, L2, L4, L5, the use sample of this user S1 just is so: MID1:{L1, L2, L4, L5}.The use sample that constantly obtains the user can form the user capture record.
Preferably, above-mentioned steps 12 specifically can comprise:
Use the user who retrieves the label that includes the degree of association to be analyzed the sample to use sample from all users;
The user that statistics retrieves uses the number of times that each label occurs in the sample;
How the number of times that occurs according to each label is from sorting to few, and gained is the label of the degree of association to be analyzed and the degree of association situation between other labels.
For example, analyze and the highest label of the label L1 degree of association, use the user who includes L1 in the sample to use sample to retrieve out all users so earlier, add up the user who retrieves then and use the number of times that each label occurs in the sample, occurred 3 times such as L2, L3 has occurred 5 times, and L4 has occurred 6 times, how the number of times that each label is occurred is from sorting to few at last, and gained is the degree of association situation between label L1 and other labels.The label that can be occurred according to this process analysis procedure analysis statistics and the degree of association of other labels, and keeping records is in a caching server, so that above-mentioned steps 23 is obtained correlation tag.
It will be appreciated by those skilled in the art that the above-mentioned steps 12 analyzing tags degrees of association are not limited to aforesaid way, can also adopt other modes, as come the degree of association of computation tag according to the identical or close degree of key word in the label.
In addition, above-mentioned steps 22 can also comprise:
If do not have label in the described header, then analyze the user ID number in the described header, and, from described user capture record, seek and analyze a highest label of this subscriber usage according to this user ID number.
This be because, in step 21 user to click the operation of the page also may be to open homepage, and the user capture of this operation generally is not have label, its explanation user does not have the object content of real needs.In the case, for can be successfully for the user provides the personalized push content in subsequent step, the present invention analyzes a highest label of subscriber usage as follow-up reference of obtaining correlation tag in this step 22.
Corresponding with above-mentioned pushing personalized pages to mobile terminal method, the present invention also provides a kind of remote server, as shown in Figure 3, comprises user behavior statistical analysis module 31 and page push module 32, wherein,
Described user behavior statistical analysis module 31 comprises:
The user capture record forms module 311, is used to add up the label of the used resource of user, forms the user capture record;
Label correlation analysis module 312 is used for analyzing the degree of association between described each label of user capture record;
Described page push module 32 comprises:
Connect and to set up module 321, be used for when the mobile phone users click page and portable terminal connects;
Correlation tag acquisition module 323 is used for analyzing the label that obtains according to label analysis module 322, obtains one or more correlation tag the highest with this label degree of association;
Resource acquisition and feedback module 324, the key word that is used for the correlation tag that the label that obtains according to label analysis module 322 analysis and correlation tag acquisition module 323 obtain, in Resource Server, seek corresponding resource, search out the object content and the personalized push content of user's request, and the final page of this two parts content composition is fed back to the user.
Remote server of the present invention, come the behavior and the preference of analysis user by the Visitor Logs in record and analysis user past, and push Webpage according to user's preference, therefore, the present invention can provide the appropriate page that satisfies its demands of individuals and expectation to the user, thereby the service of personalization is provided for the user.
Preferably, described user capture record formation module 311 can comprise:
The user uses sample to set up module, and being used for the user ID number serves as that sign is set up the user and used sample, and it is the set of the label of the used resource of each user that described user uses sample, and described user uses the described user capture record of composition of sample.
Preferably, described label correlation analysis module 312 can comprise:
The user uses the sample retrieval module, is used for using sample to retrieve to include the user of the label of the degree of association to be analyzed to use sample from all users;
The number of tags statistical module is used for adding up the number of times that the user who retrieves uses each label of sample to occur;
The tag sorting module, how the number of times that is used for occurring according to each label is from sorting to few, and gained is the label of the degree of association to be analyzed and the degree of association situation between other labels.
Preferably, described label analysis module 322 also is used for when described header does not have label, analyzes the user ID number in the described header, and, from described user capture record, seek and analyze a highest label of this subscriber usage according to this user ID number.
The above is preferred embodiment of the present invention only, is not to be used for limiting practical range of the present invention; If do not break away from the spirit and scope of the present invention, the present invention is made amendment or is equal to replacement, all should be encompassed in the middle of the protection domain of claim of the present invention.
Claims (8)
1. a pushing personalized pages to mobile terminal method is characterized in that, comprises user behavior statistical study process and page push process, wherein,
Described user behavior statistical study process comprises:
Step 11: the label of the used resource of remote server statistics user forms the user capture record;
Step 12: remote server is analyzed the degree of association between each label in the described user capture record;
Described page push process comprises:
Step 21: mobile phone users is clicked the page, and portable terminal is connected to remote server;
Step 22: remote server obtains the header of user capture, analyzes the label that wherein has;
Step 23: according to the label that step 22 analysis obtains, remote server obtains one or more correlation tag the highest with this label degree of association;
Step 24: the key word in the correlation tag that label that analysis obtains according to step 22 and step 23 are obtained, remote server is sought corresponding resource in Resource Server, search out the object content and the personalized push content of user's request, and the final page of this two parts content composition is fed back to the user.
2. method according to claim 1 is characterized in that, described step 11 specifically comprises:
Remote server serves as that sign is set up the user and used sample with the user ID number, and it is the set of the label of the used resource of each user that described user uses sample, and described user uses the described user capture record of composition of sample.
3. method according to claim 2 is characterized in that, described step 12 specifically comprises:
Use the user who retrieves the label that includes the degree of association to be analyzed the sample to use sample from all users;
The user that statistics retrieves uses the number of times that each label occurs in the sample;
How the number of times that occurs according to each label is from sorting to few, and gained is the label of the degree of association to be analyzed and the degree of association situation between other labels.
4. according to the described method of arbitrary claim in the claim 1 to 3, it is characterized in that described step 22 also comprises:
If do not have label in the described header, then analyze the user ID number in the described header, and, from described user capture record, seek and analyze a highest label of this subscriber usage according to this user ID number.
5. a remote server is characterized in that, comprises user behavior statistical analysis module and page push module, wherein,
Described user behavior statistical analysis module comprises:
The user capture record forms module, is used to add up the label of the used resource of user, forms the user capture record;
Label correlation analysis module is used for analyzing the degree of association between described each label of user capture record;
Described page push module comprises:
Connect and to set up module, be used for when the mobile phone users click page and portable terminal connects;
The label analysis module is used to obtain the header of user capture, analyzes the label that wherein has;
The correlation tag acquisition module is used for the label that analysis obtains according to the label analysis module, obtains one or more correlation tag the highest with this label degree of association;
Resource acquisition and feedback module, the key word that is used for the correlation tag that analysis obtains according to the label analysis module label and correlation tag acquisition module obtain, in Resource Server, seek corresponding resource, search out the object content and the personalized push content of user's request, and the final page of this two parts content composition is fed back to the user.
6. remote server according to claim 5 is characterized in that, described user capture record forms module and comprises:
The user uses sample to set up module, and being used for the user ID number serves as that sign is set up the user and used sample, and it is the set of the label of the used resource of each user that described user uses sample, and described user uses the described user capture record of composition of sample.
7. remote server according to claim 6 is characterized in that, described label correlation analysis module comprises:
The user uses the sample retrieval module, is used for using sample to retrieve to include the user of the label of the degree of association to be analyzed to use sample from all users;
The number of tags statistical module is used for adding up the number of times that the user who retrieves uses each label of sample to occur;
The tag sorting module, how the number of times that is used for occurring according to each label is from sorting to few, and gained is the label of the degree of association to be analyzed and the degree of association situation between other labels.
8. according to the described remote server of arbitrary claim in the claim 5 to 7, it is characterized in that, described label analysis module, also be used for when described header does not have label, analyze the user ID number in the described header, and, from described user capture record, seek and analyze a highest label of this subscriber usage according to this user ID number.
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