CN108874838A - Page push method and apparatus - Google Patents
Page push method and apparatus Download PDFInfo
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- CN108874838A CN108874838A CN201710343381.7A CN201710343381A CN108874838A CN 108874838 A CN108874838 A CN 108874838A CN 201710343381 A CN201710343381 A CN 201710343381A CN 108874838 A CN108874838 A CN 108874838A
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- article
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
This application discloses page push method and apparatus.One specific embodiment of this method includes：Obtain the mark of the shown article of the page of target user's current accessed；The mark of shown article is searched in pre-generated article relational graph, wherein article relational graph is stored with the incidence relation information between the mark of article, article and the degree of association between article；In response to finding the mark of shown article, there are the marks of the article of incidence relation with shown article for lookup in article relational graph, and obtain the degree of association indicated by found mark between article and shown article；Based on the degree of association between article indicated by the mark found and shown article, mark is selected from the mark found as wait push mark；It obtains wait push the indicated corresponding page of article of mark, and is pushed to target user.The embodiment realizes page push more abundant.
Description
Technical field
This application involves field of computer technology, and in particular to Internet technical field more particularly to page push method
And device.
Background technique
Page push be by certain technical standard or agreement, on the internet by push user need the page come
Reduce a technology of information overload.Page push technology is by the active push page to user, it is possible to reduce user is in network
The time spent in upper search.By taking electric business platform as an example, it usually needs some pages comprising Item Information are pushed to user, with side
Help user more rapidly, richerly browse information.
However, existing page push mode is only to have obtained target user from the history access record of target user
The page accessed, and then it is pushed to target user.The page due to being pushed to target user is that target user has visited
The page asked, causes page push not enrich.
Summary of the invention
The purpose of the embodiment of the present application is to propose a kind of improved page push method and apparatus, to solve background above
The technical issues of technology segment is mentioned.
In a first aspect, the embodiment of the present application provides a kind of page push method, this method includes：Target user is obtained to work as
The mark of the shown article of the page of preceding access；The mark of shown article is searched in pre-generated article relational graph,
In, article relational graph is stored with the incidence relation information between the mark of article, article and the degree of association between article；Response
In the mark for finding shown article, there are the marks of the article of incidence relation with shown article for lookup in article relational graph
Know, and obtains the degree of association indicated by found mark between article and shown article；Based on the mark found
Know the degree of association between indicated article and shown article, mark is selected from the mark found as wait push
Mark；It obtains wait push the indicated corresponding page of article of mark, and is pushed to target user.
In some embodiments, this method further includes the steps that the step of generating article relational graph, generating article relational graph
Including：Obtain the access path set of user within a preset period of time, wherein in every access path in access path set
It is stored with the mark sequence of user's accessed article in the access path；The default item of satisfaction is selected from access path set
The access path of part generates the first access path set, wherein in every first access path in the first access path set
It include the mark for having descended single article in the mark sequence stored；Based on the first access path set, article relational graph is generated.
In some embodiments, it is based on the first access path set, generates article relational graph, including：For the first access
Every first access path in set of paths obtains each indicated by the mark sequence stored in first access path
The category of article；By the category of each article indicated by the mark sequence stored in first access path and first visit
The category of article indicated by the mark for having descended single article on diameter of asking the way is matched, and is obtained and is deposited in first access path
Unsuccessful mark is matched in the mark sequence of storage；Unsuccessful mark will be matched to delete from first access path, generated
Second access path；Based on each the second access path of item generated, article relational graph is generated.
In some embodiments, it is based on each the second access path of item generated, generates article relational graph, including：For
Every second access path in the second access path of each item generated obtains and has descended single article in second access path
Mark indicated by article category number as the first number；Determine whether the first number is equal to 1；In response to determining the
One number is equal to 1, using second access path as access path to be chosen, the mark stored from the access path to be chosen
Know and select the first preset number mark in sequence, generates target access path；To each target access path generated
It is combined, generates article relational graph.
In some embodiments, this method further includes：In response to determining that the first number is not equal to 1, by the second access road
Diameter splits into the first number item access path to be chosen, for it is split at every access path to be chosen, wait choosing from this
The first preset number mark is selected in the mark sequence stored in access path, generates target access path, wherein institute
Category of every split into wait choose each article indicated by the mark sequence stored in access path is identical.
In some embodiments, the first present count is selected from the mark sequence stored in the access path to be chosen
Mesh mark generates target access path, including：It chooses and informs against from the mark sequence stored in the access path to be chosen
A mark and the mark for descend single article, and list article has been descended into the number of the first mark of selected taking-up and selected taking-up
The sum of number of mark is used as the second number；Determine whether the first preset number is greater than the second number；In response to determining that first is pre-
If number is not more than the second number, from the first mark of selected taking-up and play in the mark of list article to select the first present count
Mesh mark, generates target access path.
In some embodiments, this method further includes：In response to determining that the first preset number is greater than the second number, further
Obtain access of the user to the corresponding page of each article indicated by the mark sequence stored in the access path to be chosen
Duration, based on user to the corresponding page of each article indicated by the mark sequence stored in the access path to be chosen
Duration is accessed, the first preset number number that subtracts the second is selected from the access path to be chosen and is identified, based on selected taking-up
Mark, generate target access path, wherein number that the first preset number of selected taking-up subtracts the second identify in do not include institute
The first mark that selects and the mark for having descended single article.
In some embodiments, in article relational graph, indicated by the mark sequence that is stored in same access path
There are incidence relation between each article, the degree of association between article includes the priority of article and the buying rate of article, wherein
The buying rate of article is article in the storage access path of the mark of display material product as the ratio for having played list article, object
The priority of product is directly proportional to the quantity of access path of mark of mark and article of display material product is stored simultaneously.
Second aspect, the embodiment of the present application provide a kind of page push device, which includes：Mark acquiring unit,
It is configured to obtain the mark of the shown article of the page of target user's current accessed；Identifier lookup unit, is configured to pre-
The mark of shown article is searched in the article relational graph first generated, wherein article relational graph is stored with the mark of article, article
Between incidence relation information and article between the degree of association；Degree of association acquiring unit, is configured in response to finding
The mark for showing article, there are the marks of the article of incidence relation with shown article for lookup in article relational graph, and obtain
The degree of association between article indicated by the mark found and shown article；Selection unit is identified, is configured to be based on
The degree of association between article indicated by the mark found and shown article chooses bid from the mark found
Know as wait push mark；Page push unit is configured to obtain wait push the indicated corresponding page of article of mark, and
It is pushed to target user.
In some embodiments, which further includes article relational graph generation unit, and article relational graph generation unit includes：
Subelement is obtained, is configured to obtain the access path set of user within a preset period of time, wherein in access path set
The mark sequence of user's accessed article in the access path is stored in every access path；Subelement is chosen, configuration is used
In selecting the access path for meeting preset condition from access path set, the first access path set is generated, wherein first
It include the mark for having descended single article in the mark sequence stored in every first access path in access path set；It generates
Subelement is configured to generate article relational graph based on the first access path set.
In some embodiments, generating subelement includes：Module is obtained, is configured in the first access path set
Every first access path, obtain the product of each article indicated by the mark sequence stored in first access path
Class；Matching module is configured to the category of each article indicated by the mark sequence that will be stored in first access path
It is matched with the category of article indicated by the mark for having descended single article in first access path, obtains first access
Unsuccessful mark is matched in the mark sequence stored on path；Removing module is configured to that unsuccessful mark will be matched
It is deleted from first access path, generates the second access path；Generation module is configured to based on each item second generated
Access path generates article relational graph.
In some embodiments, generation module includes：Acquisition submodule is configured to visit each item second generated
Every second access path asked the way in diameter obtains article indicated by the mark for having descended single article in second access path
Category number as the first number；It determines submodule, is configured to determine whether the first number is equal to 1；Submodule is chosen,
It is configured to, using second access path as access path to be chosen, wait choosing from this in response to determining that the first number is equal to 1
The first preset number mark is selected in the mark sequence stored in access path, generates target access path；Generate son
Module is configured to be combined each target access path generated, generates article relational graph.
In some embodiments, submodule is chosen to be also configured to：In response to determining that the first number is not equal to 1, by this
Two access path split into the first number item access path to be chosen, for it is split at every access path to be chosen, from
The first preset number mark is selected in the mark sequence stored in the access path to be chosen, generates target access road
Diameter, wherein it is split at every category wait choose each article indicated by the mark sequence stored in access path
It is identical.
In some embodiments, submodule is chosen further to be configured to：It is stored from the access path to be chosen
Mark sequence in select it is first mark and play list article mark, and by the number of the first mark of selected taking-up with it is selected
The sum of the number of mark for having descended single article taken out is used as the second number；Determine whether the first preset number is greater than the second number
Mesh；In response to determining that the first preset number is not more than the second number, from the first mark of selected taking-up and the mark of list article has been played
The first preset number mark is selected in knowledge, generates target access path.
In some embodiments, submodule is chosen further to be configured to：In response to determining that the first preset number is greater than the
It is corresponding to each article indicated by the mark sequence stored in the access path to be chosen further to obtain user for two numbers
The page access duration, based on user to each article indicated by the mark sequence stored in the access path to be chosen
The access duration of the corresponding page selects the first preset number number that subtracts the second mark from the access path to be chosen,
Based on the mark of selected taking-up, target access path is generated, wherein number that the first preset number of selected taking-up subtracts the second mark
It does not include the selected first mark taken out and the mark for having descended single article in knowledge.
In some embodiments, in article relational graph, indicated by the mark sequence that is stored in same access path
There are incidence relation between each article, the degree of association between article includes the priority of article and the buying rate of article, wherein
The buying rate of article is article in the storage access path of the mark of display material product as the ratio for having played list article, object
The priority of product is directly proportional to the quantity of access path of mark of mark and article of display material product is stored simultaneously.
The third aspect, the embodiment of the present application provide a kind of electronic equipment, which includes：One or more processing
Device；Storage device, for storing one or more programs；When one or more programs are executed by one or more processors, make
Obtain method of the one or more processors realization as described in implementation any in first aspect.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, are stored thereon with computer journey
Sequence realizes the method as described in implementation any in first aspect when the computer program is executed by processor.
Page push method and apparatus provided by the embodiments of the present application, by the page institute for obtaining target user's current accessed
The mark of article is shown, to search the mark of shown article in pre-generated article relational graph；Later, it is finding
In the case where the mark of shown article, there are the marks of the article of incidence relation with shown article for lookup in article relational graph
Know, and obtains the degree of association indicated by found mark between article and shown article；Then, it is based on the degree of association,
It is selected from the mark found wait push mark；Finally, obtain wait push the indicated corresponding page of article of mark,
And it is pushed to target user.It is stored with the mark of large numbers of items in article relational graph, and is stored with the pass between article
Join relation information and the degree of association, based between the article stored in article relational graph incidence relation information and the degree of association come
It chooses wait push mark, and then will be wait push the indicated corresponding page push of article of mark to target user, to realize
Page push more abundant.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to one embodiment of the page push method of the application；
Fig. 3 is the schematic diagram according to an application scenarios of the page push method of the application；
Fig. 4 is the flow chart according to one embodiment of the method for the generation article relational graph of the application；
Fig. 5 is the flow chart according to another embodiment of the method for the generation article relational graph of the application；
Fig. 6 is the structural schematic diagram according to one embodiment of the page push device of the application；
Fig. 7 is adapted for the structural schematic diagram for the computer system for realizing the electronic equipment of the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the page push method of the application or the exemplary system architecture of page push device
100。
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various client applications, such as web browser applications, purchase can be installed on terminal device 101,102,103
Species application, searching class application etc..
Terminal device 101,102,103 can be with display screen and support the various electronic equipments of page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as to showing on terminal device 101,102,103
The page provides the background page server supported.Background page server can be to the page of the target user's current accessed got
The data such as the mark of the shown article in face analyze etc. processing, and by processing result (such as wait push the indicated object of mark
The corresponding page of product) feed back to terminal device 101,102,103.
It should be noted that page push method provided by the embodiment of the present application is generally executed by server 105, accordingly
Ground, page push device are generally positioned in server 105.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, it illustrates the processes 200 according to one embodiment of the page push method of the application.It should
Page push method, includes the following steps：
Step 201, the mark of the shown article of the page of target user's current accessed is obtained.
In the present embodiment, the electronic equipment (such as server 105 shown in FIG. 1) of page push method row thereon can
To utilize terminal (such as Fig. 1 institute of its progress page browsing from target user by wired connection mode or radio connection
The terminal device 101 that shows, 102,103) obtain target user's current accessed the shown article of the page mark.Wherein, article
Mark can by one of text, letter, number, symbol etc. or it is a variety of form, be used to unique identification article.As showing
Example, the mark of article can be SKU (Stock Keeping Unit, keeper unit) number.No. SKU is article Unified number
Referred to as, every kind of article is corresponding with unique No. SKU.
In the present embodiment, target user can be some for having registered the website " XX " or certain user.In general, electronics is set
It is standby that the operation of target user on the client can be continuously monitored.When electronic equipment monitoring is currently accessing to target user
When some page on the website " XX ", electronic equipment can be parsed the content of the page, to obtain the page institute exhibition
Show the mark of article.
Step 202, the mark of shown article is searched in pre-generated article relational graph.
In the present embodiment, the mark based on shown article acquired in step 201, electronic equipment can be in pre- Mr.s
At article relational graph in search the mark of shown article.
In the present embodiment, article relational graph can store the incidence relation information between the mark of article, article with
And the degree of association between article.Here, electronic equipment can generate article relational graph in several ways.For example, this field skill
Art personnel can collect data and then initiating questionnaire survey to the large numbers of items on the website " XX ", and to collected number
According to finishing analysis is carried out, to generate article relational graph.
Specifically, for each article in questionnaire, those skilled in the art can rule of thumb preset alternatives
Product set.Electronic equipment can initiate the questionnaire survey of large numbers of items to the user of the website registration " XX ".For every in questionnaire
A article, user can choose out oneself interested alternative article in alternative article set corresponding with the article.One
After the section time, electronic equipment can carry out recycling finishing analysis to questionnaire.Typically for each article, firstly, electronic equipment
The alternative article in multiple users couple alternative article set corresponding with the article can be obtained respectively chooses situation, and is based on
Situation is chosen, multiple mark sequences corresponding with the article are generated.Wherein, for each mark sequence corresponding with the article,
Its first element can be the mark of the article, and other elements can be the mark for the alternative article that corresponding user is chosen.
Then, multiple mark sequences corresponding with the article can be stored on empty path by electronic equipment respectively, a plurality of to generate
Access path.Finally, electronic equipment can be combined a plurality of access path generated, to generate article relational graph.
In some optional implementations of the present embodiment, in article relational graph, stored in same access path
Mark sequence indicated by between each article there are incidence relation, the degree of association between article may include the preferential of article
The buying rate of grade and article.Wherein, the buying rate of article is article in the storage access path of the mark of display material product
As the ratio for having descended single article；The priority of article and the visit for storing the mark of the mark and article of display material product simultaneously
Ask the way diameter quantity it is directly proportional.It should be noted that if article relational graph is generated by initiating questionnaire survey, then article
The buying rate of article indicated by all marks in relational graph can be disposed as 0.
Step 203, it in response to finding the mark of shown article, searches in article relational graph and is deposited with shown article
In the mark of the article of incidence relation, and obtain being associated between article and shown article indicated by found mark
Degree.
In the present embodiment, in the case where finding the mark of shown article, electronic equipment can be first in article
Find out that there are the marks of the article of incidence relation with shown article in relational graph；Then it is signified to obtain found mark
The degree of association between article and shown article shown.
In some optional implementations of the present embodiment, the degree of association between article include article priority and
In the case where the buying rate of article, the priority of article can be carried out drop power divided by preset value first by electronic equipment, then will
The sum of priority and buying rate after drop power are used as the degree of association.
Step 204, based on the degree of association between article indicated by the mark found and shown article, from being looked into
Mark is selected in the mark found as wait push mark.
In the present embodiment, based on article indicated by the mark found acquired in step 203 with shown
The degree of association between article, electronic equipment can select mark as wait push mark from the mark found.
In some optional implementations of the present embodiment, electronic equipment can be selected from the mark found
The maximum mark of the degree of association between indicated article and the article shown is as wait push mark.
In some optional implementations of the present embodiment, electronic equipment first can by the mark found according to
The size of the degree of association between article indicated by the mark found and shown article is ranked up；Then from the degree of association
Biggish side starts to select several marks as wait push mark.
Step 205, it obtains wait push the indicated corresponding page of article of mark, and is pushed to target user.
In the present embodiment, based on, wait push mark, electronic equipment can obtain first wait push selected by step 204
The indicated corresponding webpage of article of mark；Then it is pushed to target user.Wherein, wait push the indicated article of mark
Corresponding webpage can be the webpage for showing and needing to be pushed the indicated article of mark.
With continued reference to the schematic diagram that Fig. 3, Fig. 3 are according to the application scenarios of the page push method of the present embodiment.?
In the application scenarios of Fig. 3, firstly, server 302 can be shown from the page that client 301 obtains target user's current accessed
Article A1 mark 303；Later, server 302 can search the mark of article A1 in pre-generated article relational graph 304
Know 303, and in the case where finding mark 303 of article A1, finds out to exist with article A1 in article relational graph 304 and close
The mark of the article of connection relationship, the i.e. mark 30411 of article A2, the mark 30412 of article A3, the mark 30413 of article A4, and
Obtain the degree of association 3042 between article A2, A3, A4 and article A1；Then, server 302 can based on article A2, A3, A4 with
The degree of association 3042 between article A1, from the mark 30411, the mark 30412 of article A3, the mark of article A4 of article A2
The mark 30411 of article A2 is selected in 30413；Finally, server 302 can obtain object based on the mark 30411 of article A2
The corresponding page 305 of product A2, and it is pushed to the client 301 of target user.
Page push method provided by the embodiments of the present application, by the page institute display material for obtaining target user's current accessed
The mark of product, to search the mark of shown article in pre-generated article relational graph；Later, it is shown finding
In the case where the mark of article, there are the marks of the article of incidence relation with shown article for lookup in article relational graph, and
Obtain the degree of association indicated by found mark between article and shown article；Then, it is based on the degree of association, from being looked into
It is selected in the mark found wait push mark；Finally, obtain wait push the indicated corresponding page of article of mark, and by its
It is pushed to target user.It is stored with the mark of large numbers of items in article relational graph, and is stored with the incidence relation between article
Information and the degree of association, based between the article stored in article relational graph incidence relation information and the degree of association come choose to
Push mark, and then will be wait push the indicated corresponding page push of article of mark to target user, to realize more
Page push abundant.
With further reference to Fig. 4, it illustrates the processes 400 of the one embodiment for the method for generating article relational graph.The life
At the process 400 of the method for article relational graph, include the following steps：
Step 401, the access path set of user within a preset period of time is obtained.
In the present embodiment, the available user of electronic equipment is within a preset period of time (such as in the first two months) at least
One access path generates access path set.Wherein, it can store in every access path in access path set useful
The mark sequence of family accessed article in the access path.Specifically, when user enters " XX " website browsing page, one is had
A " visit sequence ", this sequence is exactly the sequence of user's browsing pages.Which page visitor first browses, and browses which page afterwards
Face generally browses the mark etc. of several pages and the shown article of institute's browsing pages, these can be included in access road
In the content of diameter.
It should be noted that electronic equipment can obtain access path set by burying a technology.It is current for burying a technology
The well-known technique studied and applied extensively, details are not described herein.
Step 402, the access path for meeting preset condition is selected from access path set, generates the first access path
Set.
In the present embodiment, based on access path set acquired in step 401, electronic equipment can be from access path
The access path for meeting preset condition is selected in set, generates the first access path set.Wherein, the first access path set
In every first access path on may include the mark for having descended single article in the mark sequence that is stored.That is, pre-
If condition is the presence of the mark of single article in access path.
In the present embodiment, the first access path set is selected from access path set, can be deleted user and be overflow nothing
Destination accession page access path generated, to make to have based on the first access path set article relational graph generated
Help realize and is imbued with targetedly page push.
Step 403, it is based on the first access path set, generates article relational graph.
In the present embodiment, it is based on step 402 first access path set generated, article can be generated in electronic equipment
Relational graph.As an example, electronic equipment can be combined the first access path, article relational graph is generated.
The method provided by the embodiments of the present application for generating article relational graph, firstly, by obtaining user in preset time period
Interior access path set, to select the first access path set；It is then based on the first access path set, generates article
Relational graph.The access path of a large number of users is analyzed to generate article relational graph, so that being stored in article relational graph big
The mark for measuring article is more conducive to realize page push more abundant.
With further reference to Fig. 5, it illustrates the processes 500 of another embodiment of the method for generating article relational graph.It should
The process 500 for generating the method for article relational graph, includes the following steps：
Step 501, the access path set of user within a preset period of time is obtained.
In the present embodiment, the available user of electronic equipment is within a preset period of time (such as in the first two months) at least
One access path generates access path set.Wherein, it can store in every access path in access path set useful
The mark sequence of family accessed article in the access path.Specifically, when user enters " XX " website browsing page, one is had
A " visit sequence ", this sequence is exactly the sequence of user's browsing pages.Which page visitor first browses, and browses which page afterwards
Face generally browses the mark etc. of several pages and the shown article of institute's browsing pages, these can be included in access road
In the content of diameter.
Step 502, the access path for meeting preset condition is selected from access path set, generates the first access path
Set.
In the present embodiment, based on access path set acquired in step 501, electronic equipment can be from access path
The access path for meeting preset condition is selected in set, generates the first access path set.Wherein, the first access path set
In every first access path on may include the mark for having descended single article in the mark sequence that is stored.That is, pre-
If there is the mark of single article in condition, that is, access path.
Step 503, it for every first access path in the first access path set, obtains in first access path
The category of each article indicated by the mark sequence stored.
In the present embodiment, for every first access road in the first access path set generated in step 502
Diameter, the category of each article indicated by the mark sequence stored in available first access path of electronic equipment.Its
In, the category of article typically refers to the three-level classification of electric business.For example, the category of article can include but is not limited to：Jeans class,
Casual pants class, sport pants class, shorts class etc..
Step 504, by the category of each article indicated by the mark sequence stored in first access path and this
The category of article indicated by the mark for having descended single article in first access path is matched, and first access path is obtained
On match unsuccessful mark in the mark sequence that is stored.
In the present embodiment, based on the mark sequence institute stored in first access path acquired in step 503
The category of each article indicated, electronic equipment can will be each indicated by the mark sequence stored in first access path
Category of the category of a article respectively with article indicated by the mark for having descended single article in first access path is compared
It is right, if the category of an article indicated by mark sequence is different from the category of article indicated by the mark for having descended single article,
It then matches unsuccessful, and obtains the unsuccessful mark of matching.
Step 505, unsuccessful mark will be matched to delete from first access path, generate the second access path.
In the present embodiment, based on the unsuccessful mark of matching acquired in step 504, electronic equipment can will be matched
Unsuccessful mark is deleted from first access path, generates the second access path.Here, electronic equipment can be based on giving birth to
At the second access path of each item, generate article relational graph.As an example, electronic equipment can visit each item second generated
Diameter of asking the way is combined, and generates article relational graph.
In the present embodiment, unsuccessful mark will be matched to delete from first access path, generate the second access road
Diameter.At this point, the category of article indicated by each mark in the mark sequence stored in the second access path under
The category of article indicated by the mark of single article is identical, to make based on each the second access path of item article relationship generated
Figure, which helps to realize, is imbued with targetedly page push.
Step 506, for every second access path in each the second access path of item generated, second visit is obtained
The number of the category of article indicated by the mark for having descended single article asked the way on diameter is as the first number.
In the present embodiment, for every second access path in each the second access path of item generated, electronics is set
The number of the category of article indicated by the mark for having descended single article in standby available second access path, and made
For the first number.
Step 507, determine whether the first number is equal to 1.
In the present embodiment, electronic equipment can determine whether the first number is equal to 1, in the case where being equal to 1, execute step
Rapid 508；In the case where being not equal to 1, step 509 is executed.
Step 508, it using second access path as access path to be chosen, is stored from the access path to be chosen
Mark sequence in select the first preset number mark, generate target access path.
In the present embodiment, if the first number is equal to 1, illustrate each in the mark sequence stored in the second access path
The category of article indicated by a mark is all the same.At this point, electronic equipment can be by the second access path directly as wait choose
Access path, and the first preset number mark is selected from the mark sequence that it is stored, target access path is generated, and
Continue to execute step 510.
In the present embodiment, electronic equipment can be in several ways from wait choose the mark sequence stored in access path
Mark is chosen in column.As an example, electronic equipment can select at random from wait choose in the mark sequence stored in access path
Take out the first preset number mark.
In some optional implementations of the present embodiment, electronic equipment can also be visited from wait choose according to the following steps
Mark is chosen in the mark sequence stored on diameter of asking the way：
Firstly, selecting first mark from the mark sequence stored in the access path to be chosen and having descended single article
Mark, and by the conduct of the sum of the number of mark for play list article of the number of the first mark of selected taking-up and selected taking-up
Second number.
Then, it is determined that whether the first preset number is greater than the second number.
Finally, in the case where the first preset number is not more than the second number, from the first mark of selected taking-up and under
The first preset number mark is selected in the mark of single article, generates target access path.It is greater than the in the first preset number
In the case where two numbers, user is further obtained to each indicated by the mark sequence stored in the access path to be chosen
The access duration of the corresponding page of article, based on user to indicated by the mark sequence stored in the access path to be chosen
The access duration of the corresponding page of each article selects the first preset number number that subtracts the second from the access path to be chosen
A mark generates target access path, wherein the first preset number of selected taking-up subtracts the second based on the mark of selected taking-up
It does not include the selected first mark taken out and the mark for having descended single article in number mark.
Step 509, which is split into the first number item access path to be chosen, for it is split at
Every access path to be chosen selects the first preset number from the mark sequence stored in the access path to be chosen
Mark generates target access path.
In the present embodiment, if the first number is not equal to 1, illustrate in the mark sequence stored in the second access path
The quantity of the category of article indicated by each mark includes at least two.At this point, electronic equipment can be first by the second access
Path splits into the first number item access path to be chosen, wherein it is split at every stored in access path wait choose
Mark sequence indicated by each article category it is identical；Then from wait choose in the mark sequence stored in access path
Selecting the first preset number mark, (selection mode can be found in step 508), generate target access path, and continue to execute step
Rapid 510.
Step 510, each target access path generated is combined, generates article relational graph.
In the present embodiment, step 508 or 509 each target access path generated are based on, electronic equipment can be right
Each target access path is combined, to generate article relational graph.
From figure 5 it can be seen that compared with the corresponding embodiment of Fig. 4, the side of the generation article relational graph in the present embodiment
The process 500 of method highlights step 504-510.Every in the article relational graph of the schemes generation of the present embodiment description as a result,
The category of article indicated by each mark in mark sequence stored in access path is all the same, to more facilitate
Realization is imbued with targetedly page push.
With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, this application provides a kind of page push dresses
The one embodiment set, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to respectively
In kind electronic equipment.
As shown in fig. 6, the page push device 600 of the present embodiment may include：Mark acquiring unit 601, identifier lookup
Unit 602, degree of association acquiring unit 603, mark selection unit 604 and page push unit 605.Wherein, mark acquiring unit
601, it is configured to obtain the mark of the shown article of the page of target user's current accessed；Identifier lookup unit 602, configuration are used
In the mark for searching shown article in pre-generated article relational graph, wherein article relational graph is stored with the mark of article
The degree of association between incidence relation information and article between knowledge, article；Degree of association acquiring unit 603 is configured to respond
In the mark for finding shown article, there are the marks of the article of incidence relation with shown article for lookup in article relational graph
Know, and obtains the degree of association indicated by found mark between article and shown article；Selection unit 604 is identified,
It is configured to based on the degree of association between article indicated by the mark found and shown article, from the mark found
Mark is selected in knowledge as wait push mark；Page push unit 605 is configured to obtain wait push the indicated object of mark
The corresponding page of product, and it is pushed to target user.
In the present embodiment, in page push device 600：Mark acquiring unit 601, identifier lookup unit 602, the degree of association
Acquiring unit 603, the specific processing of mark selection unit 604 and page push unit 605 and its brought technical effect can
Step 201, the step 202, step 203, the related description of step 204 and step 205 in Fig. 2 corresponding embodiment are referred to respectively,
Details are not described herein.
In some optional implementations of the present embodiment, page push device can also include that article relational graph generates
Unit (not shown), article relational graph generation unit may include：Subelement (not shown) is obtained, is configured to obtain
Take the access path set of family within a preset period of time, wherein be stored in every access path in access path set
The mark sequence of user's accessed article in the access path；Subelement (not shown) is chosen, is configured to from access
The access path for meeting preset condition is selected in set of paths, generates the first access path set, wherein the first access path
It include the mark for having descended single article in the mark sequence stored in every first access path in set；Generate subelement
(not shown) is configured to generate article relational graph based on the first access path set.
In some optional implementations of the present embodiment, generating subelement may include：Module is obtained (not show in figure
Out), it is configured to that every first access path in the first access path set is obtained and deposited in first access path
The category of each article indicated by the mark sequence of storage；Matching module (not shown) is configured to first access this
List article play in the category of each article indicated by the mark sequence stored on path and first access path
The category of the indicated article of mark is matched, and is obtained and can not matched in the mark sequence stored in first access path
The mark of function；Removing module (not shown), unsuccessful mark will be matched by being configured to deletes from first access path
It removes, generates the second access path；Generation module (not shown) is configured to access road based on each item second generated
Diameter generates article relational graph.
In some optional implementations of the present embodiment, generation module may include：Acquisition submodule (is not shown in figure
Out), it is configured to obtain the second access road for every second access path in each the second access path of item generated
The number of the category of article indicated by the mark for having descended single article on diameter is as the first number；Determine submodule (in figure not
Show), it is configured to determine whether the first number is equal to 1；Submodule (not shown) is chosen, is configured in response to determination
First number is equal to 1, using second access path as access path to be chosen, is stored from the access path to be chosen
The first preset number mark is selected in mark sequence, generates target access path；Submodule (not shown) is generated, is matched
It sets for being combined to each target access path generated, generates article relational graph.
In some optional implementations of the present embodiment, choosing submodule can also be configured to：In response to determination
First number be not equal to 1, which is split into the first number item access path to be chosen, for it is split at
Every access path to be chosen selects the first preset number from the mark sequence stored in the access path to be chosen
Mark generates target access path, wherein it is split at every it is signified wait choose the mark sequence stored in access path
The category of each article shown is identical.
In some optional implementations of the present embodiment, choosing submodule can be further configured to：It is waited for from this
It chooses and selects first mark in the mark sequence that is stored in access path and played the mark of list article, and by selected taking-up
First mark number and selected taking-up the sum of the number of mark for descend single article the second number of conduct；Determine that first is pre-
If whether number is greater than the second number；In response to determining that the first preset number is not more than the second number, from the first of selected taking-up
The first preset number mark is selected in mark and the mark for having descended single article, generates target access path.
In some optional implementations of the present embodiment, choosing submodule can be further configured to：In response to
It determines that the first preset number is greater than the second number, further obtains user to the mark sequence stored in the access path to be chosen
The access duration of the indicated corresponding page of each article of column, based on user to the mark stored in the access path to be chosen
The access duration for knowing the corresponding page of each article indicated by sequence selects first from the access path to be chosen and presets
Number that number subtracts the second mark generates target access path, wherein the first of selected taking-up based on the mark of selected taking-up
It does not include the selected first mark taken out and the mark for having descended single article in number that preset number subtracts the second mark.
In some optional implementations of the present embodiment, in article relational graph, stored in same access path
Mark sequence indicated by between each article there are incidence relation, the degree of association between article include article priority and
The buying rate of article, wherein the buying rate of article is article conduct in the storage access path of the mark of display material product
The ratio of single article, the priority of article and the access road for storing the mark of the mark and article of display material product simultaneously are descended
The quantity of diameter is directly proportional.
Below with reference to Fig. 7, it illustrates the computer systems 700 for the electronic equipment for being suitable for being used to realize the embodiment of the present application
Structural schematic diagram.Electronic equipment shown in Fig. 7 is only an example, function to the embodiment of the present application and should not use model
Shroud carrys out any restrictions.
As shown in fig. 7, computer system 700 includes central processing unit (CPU) 701, it can be read-only according to being stored in
Program in memory (ROM) 702 or be loaded into the program in random access storage device (RAM) 703 from storage section 708 and
Execute various movements appropriate and processing.In RAM 703, also it is stored with system 700 and operates required various programs and data.
CPU 701, ROM 702 and RAM 703 are connected with each other by bus 704.Input/output (I/O) interface 705 is also connected to always
Line 704.
I/O interface 705 is connected to lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 708 including hard disk etc.；
And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because
The network of spy's net executes communication process.Driver 710 is also connected to I/O interface 705 as needed.Detachable media 711, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 710, in order to read from thereon
Computer program be mounted into storage section 708 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communications portion 709, and/or from detachable media
711 are mounted.When the computer program is executed by central processing unit (CPU) 701, limited in execution the present processes
Above-mentioned function.
It should be noted that the above-mentioned computer-readable medium of the application can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to：Electrical connection with one or more conducting wires, just
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In this application, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In application, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to：Wirelessly, electric wire, optical cable, RF etc. or above-mentioned
Any appropriate combination.
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit also can be set in the processor, for example, can be described as：A kind of processor packet
Include mark acquiring unit, identifier lookup unit, degree of association acquiring unit, mark selection unit and page push unit.Wherein, this
The title of a little units does not constitute the restriction to the unit itself under certain conditions, for example, mark acquiring unit can also quilt
It is described as " obtaining the unit of the mark of the shown article of the page of target user's current accessed ".
As on the other hand, present invention also provides a kind of computer-readable medium, which be can be
Included in electronic equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying electronic equipment.
Above-mentioned computer-readable medium carries one or more program, when said one or multiple programs are held by the electronic equipment
When row, so that the electronic equipment：Obtain the mark of the shown article of the page of target user's current accessed；In pre-generated object
The mark of shown article is searched in product relational graph, wherein article relational graph is stored with the association between the mark of article, article
The degree of association between relation information and article；In response to finding the mark of shown article, searched in article relational graph
There are the marks of the article of incidence relation with shown article, and obtain article indicated by found mark and shown
The degree of association between article；Based on the degree of association between article indicated by the mark found and shown article, from institute
Mark is selected in the mark found as wait push mark；It obtains wait push the indicated corresponding page of article of mark,
And it is pushed to target user.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (12)
1. a kind of page push method, which is characterized in that the method includes：
Obtain the mark of the shown article of the page of target user's current accessed；
The mark of shown article is searched in pre-generated article relational graph, wherein the article relational graph is stored with object
The degree of association between incidence relation information and article between the marks of product, article；
In response to finding the mark of shown article, lookup exists with shown article in the article relational graph is associated with pass
The mark of the article of system, and obtain the degree of association indicated by found mark between article and shown article；
Based on the degree of association between article indicated by the mark found and shown article, from the mark found
Mark is selected as wait push mark；
Wait push the indicated corresponding page of article of mark described in obtaining, and it is pushed to the target user.
2. the method according to claim 1, wherein the method also includes generate article relational graph the step of,
The step of generation article relational graph includes：
Obtain the access path set of user within a preset period of time, wherein every access road in the access path set
The mark sequence of user's accessed article in the access path is stored on diameter；
The access path for meeting preset condition is selected from the access path set, generates the first access path set,
In, it include lower list article in the mark sequence that is stored in every first access path in the first access path set
Mark；
Based on the first access path set, article relational graph is generated.
3. according to the method described in claim 2, it is characterized in that, described be based on the first access path set, product
Product relational graph, including：
For every first access path in the first access path set, obtains and stored in first access path
Identify the category of each article indicated by sequence；
By the category of each article indicated by the mark sequence stored in first access path and first access path
On the mark for having descended single article indicated by the category of article matched, obtain the mark stored in first access path
Know in sequence and matches unsuccessful mark；
Unsuccessful mark will be matched to delete from first access path, generate the second access path；
Based on each the second access path of item generated, article relational graph is generated.
4. according to the method described in claim 3, it is characterized in that, described be based on each the second access path of item generated, life
At article relational graph, including：
For every second access path in each the second access path of item generated, obtain in second access path
The number of the category of article indicated by the mark of lower list article is as the first number；
Determine whether first number is equal to 1；
It is equal to 1 in response to determination first number, using second access path as access path to be chosen, waits choosing from this
The first preset number mark is selected in the mark sequence stored in access path, generates target access path；
Each target access path generated is combined, article relational graph is generated.
5. according to the method described in claim 4, it is characterized in that, the method also includes：
It is not equal to 1 in response to determination first number, which is split into the first number item and waits choosing
Access path, for it is split at every access path to be chosen, the mark sequence stored from the access path to be chosen
Selected in column the first preset number mark, generate target access path, wherein it is split at every wait choose access road
The category of each article indicated by the mark sequence stored on diameter is identical.
6. method according to claim 4 or 5, which is characterized in that described to be stored from the access path to be chosen
The first preset number mark is selected in mark sequence, generates target access path, including：
First mark is selected from the mark sequence stored in the access path to be chosen and has descended the mark of single article, and
It regard the number of the first mark of selected taking-up and the sum of the number of mark for having descended single article of selected taking-up as the second number；
Determine whether the first preset number is greater than second number；
It is not more than second number in response to determination first preset number, from the first mark of selected taking-up and has placed an order
The first preset number mark is selected in the mark of article, generates target access path.
7. according to the method described in claim 6, it is characterized in that, the method also includes：
It is greater than second number in response to determination first preset number, further obtains user and wait choosing access road to this
The access duration of the corresponding page of each article indicated by the mark sequence stored on diameter is waited choosing and be visited based on user to this
It asks the way the access duration of the corresponding page of each article indicated by the mark sequence stored on diameter, waits choosing access road from this
First preset number is selected on diameter and subtracts the second number mark, based on the mark of selected taking-up, is generated target and is visited
It asks the way diameter, wherein it does not include selected take out that first preset number of selected taking-up, which subtracts in the second number mark,
First mark and the mark for having descended single article.
8. method described in one of -7 according to claim 1, which is characterized in that in the article relational graph, same access road
There are incidence relation between each article indicated by the mark sequence stored on diameter, the degree of association between article includes article
Priority and article buying rate, wherein the buying rate of article is article in the access of the storage mark of display material product
As the ratio for having descended single article, the priority of article and the mark for storing the mark of display material product and article simultaneously on path
The quantity of the access path of knowledge is directly proportional.
9. a kind of page push device, which is characterized in that described device includes：
Mark acquiring unit is configured to obtain the mark of the shown article of the page of target user's current accessed；
Identifier lookup unit is configured to search the mark of shown article in pre-generated article relational graph, wherein institute
State the degree of association between the incidence relation information and article that article relational graph is stored between the mark of article, article；
Degree of association acquiring unit is configured to the mark in response to finding shown article, looks into the article relational graph
It looks for shown article there are the mark of the article of incidence relation, and article and institute's exhibition indicated by the found mark of acquisition
Show the degree of association between article；
Selection unit is identified, is configured to based on being associated between article indicated by the mark found and shown article
Degree selects mark as wait push mark from the mark found；
It is described wait push the indicated corresponding page of article of mark to be configured to acquisition, and is pushed to institute for page push unit
State target user.
10. device according to claim 9, which is characterized in that described device further includes article relational graph generation unit, institute
Stating article relational graph generation unit includes：
Subelement is obtained, is configured to obtain the access path set of user within a preset period of time, wherein the access path
The mark sequence of user's accessed article in the access path is stored in every access path in set；
Subelement is chosen, is configured to select the access path for meeting preset condition from the access path set, is generated
First access path set, wherein the mark stored in every first access path in the first access path set
It include the mark for having descended single article in sequence；
Subelement is generated, is configured to generate article relational graph based on the first access path set.
11. a kind of electronic equipment, which is characterized in that the electronic equipment includes：
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as method described in any one of claims 1-8.
12. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
Such as method described in any one of claims 1-8 is realized when being executed by processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710343381.7A CN108874838A (en) | 2017-05-16 | 2017-05-16 | Page push method and apparatus |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710343381.7A CN108874838A (en) | 2017-05-16 | 2017-05-16 | Page push method and apparatus |
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| CN108874838A true CN108874838A (en) | 2018-11-23 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710343381.7A Pending CN108874838A (en) | 2017-05-16 | 2017-05-16 | Page push method and apparatus |
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| CN112150225A (en) * | 2019-06-28 | 2020-12-29 | 北京沃东天骏信息技术有限公司 | Article information feedback method, device, equipment and computer readable storage medium |
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