KR101742745B1

KR101742745B1 - Device, method, and computer program for providing shopping service

Info

Publication number: KR101742745B1
Application number: KR1020150120272A
Authority: KR
Inventors: 홍세영
Original assignee: 쿠팡 주식회사
Priority date: 2015-08-26
Filing date: 2015-08-26
Publication date: 2017-06-01
Also published as: KR20170024797A

Abstract

According to an embodiment of the present invention, there is provided a shopping service providing method by a shopping service providing system, comprising: providing a first information signal including information on a first product to a shopper terminal by providing; Receiving, by the receiving unit, a first request signal for requesting information about a commodity similar to the first commodity; Selecting, by the control unit, one or more features of the first product; Generating, by the control unit, a deal list corresponding to at least a portion of the one or more features; And providing, by the provisioning, a list signal including information on the deal list to the shopper terminal.

Description

[0001] The present invention relates to a shopping service providing apparatus, a method, and a computer program,

Embodiments of the present invention relate to an apparatus, a method, and a computer program for providing a shopping service.

Nowadays, the number of shoppers purchasing products at online shopping malls is rapidly increasing, and the market for such online shopping malls is rapidly growing. In this situation, competition for attracting more buyers among a large number of online shopping malls It is becoming increasingly fierce.

Accordingly, in order to allow more buyers to access the online shopping mall shopping site to purchase goods, the online shopping mall operators must provide the buyer who is connected to the online shopping mall shopping site more interested than the other online shopping mall shopping sites , Online shopping malls have been devoting many angles to shopping sites.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

Korean Patent Publication No. 2002-0037553

Embodiments of the present invention provide a shopping service providing apparatus, a method, and a computer program that can automatically select and recommend a product similar to a product that a buyer has recently viewed in an online shopping mall.

Embodiments of the present invention provide a shopping service providing apparatus and method that can automatically select and recommend a preferred product to a purchaser even when the purchaser himself does not recognize the type of the preferred product or does not know a search word for searching for the preferred product Computer programs.

These general and specific aspects may be implemented by using a system, method, computer program, or any combination of systems, methods, and computer programs.

Another embodiment of the present invention provides a computer readable medium having stored thereon instructions for executing operations that are executable using a computer; And a processor configured to execute the action commands, wherein the action commands include an action command to provide a goods information signal including information on the first goods to the buyer terminal, information on goods similar to the first goods, An actuation command to select one or more features of the first commodity, an action command to generate a deal list corresponding to at least a portion of the one or more features, To the buyer terminal, a list signal including information on the shop terminal. Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to the present invention, it is possible to provide convenience of shopping to a buyer by automatically selecting and recommending a product similar to a product recently searched by a buyer in an online shopping mall. At this time, according to the present invention, it is possible to provide the convenience of shopping to the buyer by automatically selecting and recommending a preferred product, even if the buyer himself or herself does not recognize the kind of the preferred product or does not know the search word for searching for the preferred product.

FIG. 1 is a view schematically showing a configuration of a shopping service providing apparatus according to an embodiment of the present invention.
FIG. 2 and FIG. 3 are views schematically showing a relationship between a shopping service providing apparatus and a purchaser terminal according to an embodiment of the present invention.
4 is a view schematically showing a detailed configuration of a purchaser terminal according to an embodiment of the present invention.
5 to 16 are views schematically showing an example of a shopping service providing method according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. Also, the singular expressions include plural expressions unless the context clearly dictates otherwise. Also, the terms include, including, etc. mean that there is a feature, or element, recited in the specification and does not preclude the possibility that one or more other features or components may be added. Also, in the drawings, for convenience of explanation, the components may be exaggerated or reduced in size. For example, the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

"Deal" in the entire specification may be a unit of merchandise transaction registered on the online shopping mall. That is, one product or a plurality of products may be registered in one deal, and information about the text of the content related to the product, the still image, the moving image, and the evaluation history of other buyers may be included. The buyer can look at the information contained in a particular deal and decide whether to purchase the goods included in the deal. Such a deal may be one created by the seller who wants to sell the product through the online shopping mall directly on the online shopping mall or may be created by the manager of the online shopping mall on the online shopping mall at the request of the seller.

Also, throughout the specification, the term " deal list " may be a list in which a plurality of deals are arranged in order. The deal list may be information provided to the buyer terminal in order to allow buyers to easily view key information about a plurality of deals. The buyer can select a particular deal among the deals arranged in the deal list to view detailed information about the deal or to purchase the merchandise traded through the deal.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

1 is a schematic diagram for explaining a shopping service providing apparatus according to an embodiment of the present invention. Referring to FIG. 1, a shopping service providing apparatus 100 may include a receiving unit 110, a providing unit 120, and a controlling unit 130.

The receiving unit 110 may receive a signal including information on various requests from the purchaser terminal 200. [ For example, the receiving unit 110 may receive a request signal including information on a request to provide product query word information, product information, deal information, or deal list information from the buyer terminal 200. Here, the product search word may be a text that a buyer inputs to search for deals related to the product search word among the deals registered in the online shopping mall. That is, when a buyer inputs a product search word 'clothing', the buyer may be one of the deals registered in the online shopping mall and intends to search for deals registered with the intention to sell the clothing.

In addition, the receiving unit 110 may receive various request signals or command signals from the buyer terminal 200 or the seller terminal 300.

The providing unit 120 may provide the buyer terminal 200 with a signal including various information. For example, the supplier 120 may provide the buyer terminal 200 with a signal including information on a specific product. Also, the supplier 120 may provide the buyer terminal 200 with a signal including information on the deal list. At this time, dealings corresponding to the request from the buyer terminal 200 may be listed in the deal list. That is, the supplier 120 arranges the goods query term input from the buyer terminal 200 or the deals corresponding to the selected product category among all the deals registered in the online shopping mall as a deal list and provides the deal list to the buyer terminal 200 can do.

In addition, the supplier 120 may provide a signal including various information to the buyer terminal 200 or the seller terminal 300.

The control unit 130 can generally control the overall operation of the shopping service providing apparatus 100. [ For example, the control unit 130 generally controls other components included in the receiving unit 110, the providing unit 120, and the shopping service providing apparatus 100 included in the shopping service providing apparatus 100 So that various operations necessary for providing the shopping service can be performed.

The controller 130 may include any kind of device capable of processing data, such as a processor. Herein, the term " processor " may refer to a data processing device embedded in hardware, for example, having a circuit physically structured to perform a function represented by a code or an operation command included in the program . As an example of the data processing apparatus built in hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application specific integrated circuit (ASIC) ), A field programmable gate array (FPGA), and the like, but the scope of the present invention is not limited thereto.

Also, an " instruction " may be a command that directs the execution of a particular operation in a machine language program. In this case, the machine language may mean an electronic language understood by the computer, and the machine language program may mean a software program or a firmware program written in a machine language. Further, an operation command in this specification may mean a set of a plurality of operation commands. In other words, an operation instruction in the present specification may mean an instruction that instructs to perform a relatively complicated operation, which is caused by multiple execution of operation instructions that instruct execution of a relatively simple operation such as arithmetic operation or comparison of two values . Meanwhile, the machine language program may mean a computer program written in a machine language, or a computer program written in a programming language (for example, C, C ++, or java) higher than the machine language.

FIG. 2 and FIG. 3 are views schematically showing a relationship between a shopping service providing apparatus and a purchaser terminal according to an embodiment of the present invention.

2, the shopping service providing system 10 may include a shopping service providing apparatus 100, a purchaser terminal 200, a seller terminal 300, and a communication network 400. The shopping service providing apparatus 100 may be a device connected to the buyer terminal 200 and the seller terminal 300 through the communication network 400. [ That is, the above-described shopping service providing apparatus 100 may be a device which is different from the purchaser terminal 200 and exists separately from the purchaser terminal 200.

At this time, the shopping service providing apparatus 100 may be a server used for providing a shopping service according to an embodiment of the present invention. Specifically, the shopping service providing apparatus 100 can provide data on the shopping service to the buyer terminal 200 and the seller terminal 300 through the communication network 400, and can provide data on the shopping service to the buyer terminal 200 and the seller terminal 300 ) Can be stored.

In addition to providing the shopping service according to an embodiment of the present invention, the shopping service providing apparatus 100 may also provide a general search service and various services for enhancing the convenience of the user. That is, the shopping service providing apparatus 100 may provide various services such as search, e-mail, blog, messenger, data transmission / reception, news, and shopping service provision.

Alternatively, the shopping service providing apparatus 100 may be connected to a server providing a portal service including search, e-mail, blog, messenger, data transmission / reception, news, shopping information, And a web page provided by the portal service to the buyer terminal 200 requesting the web page. Here, the shopping service providing apparatus 100 and the portal service providing server may be separate devices physically separated from each other, or may be the same device separated only conceptually.

At this time, the shopping service providing apparatus 100 includes a communication unit 140, a memory 150, a program storage unit 160, and a database (not shown) in addition to the receiving unit 110, the providing unit 120, 170).

The communication unit 140 may provide a communication user interface required to provide a transmission / reception signal between the shopping service providing apparatus 100 and the purchaser terminal 200 in the form of packet data in cooperation with the communication network 400. The communication unit 140 may include a receiving unit 110 and a providing unit 120. That is, when the shopping service providing apparatus 100 transmits / receives a signal to / from the purchaser terminal 200 through the communication network 400, the functions of receiving signals through the receiving unit 110 and providing signals through the providing unit 120 Lt; RTI ID = 0.0 > 140 < / RTI > The communication unit 140 may include a Bluetooth communication unit, a Bluetooth low energy communication unit, a near field communication unit, a WLAN communication unit, a Zigbee communication unit, an IrDA (infrared data association) communication unit, a WFD Wi-Fi Direct) communication unit, UWB (ultra wideband) communication unit, Ant + communication unit, and the like. The communication unit 140 may be a device including hardware and software necessary for transmitting / receiving signals such as a control signal or a data signal through a wired / wireless connection with other network devices.

The memory 150 may perform a function of temporarily or permanently storing data processed by the controller 130. [ Here, the memory 150 may include magnetic storage media or flash storage media, but the scope of the present invention is not limited thereto. The program storage unit 160 stores the shopping service information in order to provide the shopping service information requested by the purchaser, the operation of providing the product information requested by the purchaser, the input of the product query word of the buyer, , A task of organizing the selected deals into a deal list, a task of providing the deal list to the buyer, and a variety of tasks required to complete transactions between the buyer and the seller. The database 170 may store various information necessary for the shopping service providing apparatus 100 to provide a shopping service. For example, the database 170 may store information about deals that currently existed or were in the online shopping mall. In addition, the database 170 may store information about various events that are currently in progress or have been performed in the past. Further, the database 170 may store personal information of the various purchasers, past purchases, purchase wishes, and the like. Herein, the personal information of the purchasers includes basic information on the buyer such as the name, affiliation, personal information, sex, and age of the purchaser, information on login such as an ID and a password, access country, Information about a device used, information related to connection such as a connected network environment, and the like.

The buyer terminal 200 may be a device used by a user who accesses a shopping service provided by the shopping service providing apparatus 100 to look at the goods information or order goods. At this time, there may be a plurality of buyer terminals 200 connected to the shopping service providing apparatus 100 through the communication network 400. That is, a plurality of purchaser terminals 200 including the first purchaser terminal 201 and the second purchaser terminal 202 may be connected to the shopping service providing apparatus 100 through the communication network 400.

The seller terminal 300 may be a device used by a user who wants to sell goods by connecting to a shopping service provided by the shopping service providing apparatus 100. [ At this time, a plurality of the seller terminals 300 connected to the shopping service providing apparatus 100 through the communication network 400 may be plural. That is, a plurality of the seller terminals 300 including the first seller terminal 301 and the second seller terminal 302 may be connected to the shopping service providing apparatus 100 through the communication network 400.

The communication network 400 may be an intermediary for connecting the shopping service providing apparatus 100, the purchaser terminal 200, and the seller terminal 300. The communication network 400 may include a path for providing a connection path so that the purchaser terminal 200 and / or the seller terminal 300 can access the shopping service providing apparatus 100 and then send and receive data. The communication network 400 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

3, the shopping service providing apparatus 100 may be a device included in the purchaser terminal 200. [ There are a variety of ways in which the shopping service provision apparatus 100 is included in the buyer terminal 200. For example, the purchasers can install a shopping service providing application from a server or the like that provides a portal service through the communication network 400. In this case, the shopping service providing apparatus 100 may be formed inside the purchaser terminal 200, or the purchaser terminal 200 itself may be the shopping service providing apparatus 100. As another example, additional hardware may be installed in the buyer terminal 200, which is a shopping service providing apparatus 100. However, the present invention is not limited thereto, and may include a case where the shopping service providing apparatus 100 can be installed in the purchaser terminal 200 in various forms.

4 is a view schematically showing a detailed configuration of a purchaser terminal according to an embodiment of the present invention.

4, a shopper terminal 200 according to an exemplary embodiment of the present invention includes a communication unit 210, an input unit 220, an output unit 230, a memory 240, a program storage unit 250, (260).

The communication unit 210 can perform wired / wireless communication with the shopping service providing apparatus 100 or the seller terminal 300 through the communication network 400. [ The communication unit 210 can transmit and receive various data required for the process of using the shopping service with the shopping service providing apparatus 100 or the seller terminal 300 through the communication network 400.

The input unit 220 may receive a buyer's input for using a shopping service. For example, the input unit 220 may receive a user's voice input, a user's character input, or a user's touch input, but the scope of the present invention is not limited thereto.

The output unit 230 may be a device that the buyer terminal 200 outputs various visual signals to provide information to the purchaser. The output unit 230 may include a display unit for outputting a visual signal, an acoustic unit for outputting an auditory signal, and a vibration unit for outputting a tactile signal.

The display unit can visually display the information processed by the buyer terminal 200. [ The display unit may display information necessary for the purchaser in performing the shopping service or information on shopping after the shopping is completed. The display unit may include a liquid crystal display, a thin film transistor-liquid crystal display, an organic light-emitting diode, a flexible display, a three-dimensional display, And an electrophoretic display. However, the scope of the present invention is not limited thereto. According to the embodiment of the purchaser terminal 200, the purchaser terminal 200 may include two or more display units. In this case, the display unit may have a layer structure with the input unit 220 and may be configured as one touch screen. In this case, the display unit and the input unit 220 can form a single physical form.

The acoustic unit may be a device for the buyer terminal 200 to output various auditory signals to provide information to the purchaser. The acoustic unit can output information by outputting sounds having different lengths, frequencies, intensities, elevations, or strokes. The acoustic unit may include at least one of a tuner, an equalizer, a headphone, an earphone, and various types of speakers, but the scope of the present invention is not limited thereto. That is, the acoustic unit may be various kinds of devices capable of generating sound through an electric or mechanical method.

The vibration unit may be a device that the buyer terminal 200 outputs various tactile signals to provide information to the buyer. The vibrating portion can output information by displaying vibrations having different lengths, intensities, or patterns. The vibration part may be a vibration motor or a vibration film, but the scope of the present invention is not limited thereto. That is, the vibrating portion may be various kinds of devices capable of generating tremor through an electric or mechanical method. Furthermore, the vibrating portion may be a device that generates various types of tactile effects (for example, a stinging effect, an effect of applying pressure, or an effect of flowing a minute current) in spite of its name.

The memory 240 may perform a function of temporarily or permanently storing data processed by the control unit 260. In addition, the program storage unit 250 may be a component that mounts software that performs various tasks that are necessary or auxiliary in the process of using the shopping service.

The control unit 260 can generally control the overall operation of the purchaser terminal 200. For example, the control unit 260 may include a communication unit 210, an input unit 220, an output unit 230, a memory 240 (not shown) by executing software stored in the program storage unit 250 included in the purchaser terminal 200 ), Or other components included in the buyer terminal (200).

5 to 16 are views schematically showing an example of a shopping service providing method according to an embodiment of the present invention. Hereinafter, a shopping service providing method using the shopping service providing apparatus 100 as described above with reference to Figs. 5 to 16 will be described.

Referring to FIG. 5, the shopping service providing apparatus 100 may provide a first information signal including information on a first product to the buyer terminal 200 (S100). The first product may be a product selected by the buyer. The information on the first goods may be detailed information related to the deal registered by the seller of the first goods. The first information signal may be a signal including information that the buyer terminal 200 has selected a deal to introduce the first product in the deal list. The provision of the first information signal may be performed by the providing unit 120 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform a step of receiving a first request signal for requesting information on a commodity similar to the first commodity (step S200). At this time, the first request signal may not contain information about which commodities are commodities similar to the first commodity. That is, the shopping service providing apparatus 100 may receive a first request signal that does not include information on how a similar product is to be provided from the purchaser in relation to the first product. In this case, the shopping service providing apparatus 100 can automatically select commodities similar to the first commodity through steps S300 and S400 described later. Of course, the first request signal may include specific information on how to request a similar product with the first product. The reception of the first request signal may be performed by the reception unit 110 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform the step of selecting the characteristic of the first product (step S300). The shopping service providing apparatus 100 may select only one feature of the first product or all the various features of the first product. The shopping service providing apparatus 100 can select the characteristics of the first product through the simple confirmation operation of the information stored in the shopping service providing apparatus 100. [ For example, the shopping service providing apparatus 100 can check which category the first product belongs on the online shopping mall, and select the category itself as a feature of the first product. In another example, the shopping service providing apparatus 100 can select information obtained by analyzing a text entered by a buyer or a seller, a sample image of the first product, or the like with an image processing algorithm or the like as a feature of the first product. A specific example in which the shopping service providing apparatus 100 selects the characteristics of the first product will be described with reference to FIGS. 8, 10, and 12. FIG. This feature selection can be performed by the control unit 130 of the shopping service providing apparatus 100. [

Thereafter, the shopping service providing apparatus 100 may perform the step of creating a deal list corresponding to at least a part of the selected features (step S400). That is, the shopping service providing apparatus 100 can select a part of one or more features as a product search term, and generate a deal list in which corresponding deals are listed. A specific example in which the shopping service providing apparatus 100 selects at least some of the features will be described with reference to FIGS. 9 and 12. FIG. The selection of some of the features and the creation of the deal list may be performed by the control unit 130 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform the step of providing the deal list signal (step S500). The shopping service providing apparatus 100 may provide the buyer terminal 200 with a signal including information necessary for displaying the deal list on the buyer terminal 200. [ The supply of signals to the deal list may be performed by the supplier 120 of the shopping service providing apparatus 100. [ In addition, the generation of the signal for the deal list can be performed by the supplier 120 of the shopping service providing apparatus 100.

Accordingly, even when the buyer himself or herself does not know the type of the preferred product or does not know the search word for searching for the preferred product, the shopping service providing apparatus 100 automatically selects the preferred product by grasping the characteristics of the product And provide it to the buyer.

Alternatively, according to the embodiment shown in FIG. 6, the method of providing a shopping service may include: before step S100, receiving a search signal (step S60), selecting an initial deal list (step S70) (Step S80), and receiving a second request signal for requesting information on the first product (step S90). That is, the shopping service providing apparatus 100 receives a search signal including information on a product query word from the buyer terminal 200, selects an initial deal list corresponding to the product query word, To the terminal (200). Thereafter, the shopping service providing apparatus 100 may receive a second request signal from the purchaser terminal 200 to select one of the deals listed in the initial deal list.

Optionally, according to the embodiment shown in FIG. 7, the step S400 of the shopping service providing method includes a step (S410) of generating a deal list corresponding to a part of the features selected in the step S300 and a product search word can do. That is, if a similar product is selected using only the features selected by the shopping service providing apparatus 100 in the process of selecting the similar product of the first product, the product that is not related to the product search word directly input by the buyer 1 commodity may be selected as the similar commodity, which may be the result that the commodity which the buyer does not interest is recommended to the buyer. Accordingly, when the purchaser inputs a specific product search word and the first product is a product selected corresponding to the product search word, the shopping service providing apparatus 100 transmits the similar product of the first product The similar product of the first product can be selected by further considering the product search word.

Similarly, when the buyer has received a deal list by selecting a specific merchandise category and the first merchandise is a merchandise included in the merchandize category, the shopping service providing apparatus 100 selects the similar merchandise of the first merchandise The similar product of the first product may be selected by further considering the corresponding product category.

Alternatively, according to the embodiment illustrated in FIG. 8, step S300 of the method of providing a shopping service may include including categories included in the first product in the characteristics of the first product (S310). In general, one product may be included in one or more categories. For example, if the sports t-shirt manufactured by company A is the first product, the first product may belong to a plurality of categories such as 'A company', 'sports apparel', and / or 'T-shirt'. These categories may be categories determined by the seller of the first product or the manager of the online shopping mall when the first product is registered in the online shopping mall. The shopping service providing apparatus 100 may include the categories of the first goods in the characteristics of the first goods. Thereafter, in step S400 of the shopping service providing method, the shopping service providing apparatus 100 can generate a deal list by selecting commodities corresponding to at least some of the categories as similar commodities of the first commodity. For example, the shopping service providing apparatus 100 can create a deal list by selecting products that are 'sportswear' and 't-shirts' as similar products of the first product and include deals that sell the products.

Optionally, according to the embodiment shown in FIG. 9, step S400 of the method of providing a shopping service may include the step of creating a deal list corresponding to the representative category among the categories to which the first merchandise belongs (step S420) have. In the above example, among the categories 'A company', 'sports apparel', and / or 't-shirts' in which the first commodity belongs, sports apparel may be a representative category. This representative category may be determined by the seller of the first product or the manager of the online shopping mall when the first product is registered in the online shopping mall. In this case, the shopping service providing apparatus 100 may select a product corresponding to sports clothing, which is a representative category, as a similar product of the first product, and generate a deal list by including deals that sell the products.

Optionally, according to the embodiment shown in FIG. 10, step S300 of the method of providing a shopping service may include the step of including the color or shape of the first product in the characteristics of the first product (step S320) . Concretely, when the buyer is interested in a specific commodity, it may be a case that the design of the color or the shape is more favorable than the brand or the category of the commodity of the commodity. In addition, most of these designs are not clearly expressed by letters. Accordingly, the shopping service providing apparatus 100 can select a color or a shape that is a feature of the goods from the sample images of the first goods (for example, images of various goods provided to introduce the goods). Specifically, the color most appearing on the average on the sample images can be selected as the feature of the first product. At this time, the first product may be distinguished from the background in the sample image, and the color which appears on the average only for the first product area may be selected as the feature of the first product. Such image classification and color determination can be performed using various image processing algorithms that can be easily applied by those skilled in the art of image processing and / or programming, such as median filtering, averaging filtering, and dam construction image processing. Thereafter, in step S400 of the shopping service providing method, the shopping service providing apparatus 100 selects sample images having the selected color or shape out of the sample images of the products provided through the shopping mall service, You can create a dillist listing.

Alternatively, according to the embodiment shown in FIG. 11, step S100 of the method of providing a shopping service may include providing (S110) providing second information signals including information on second goods, and step S200 The step may include receiving a third request signal requesting information about a commodity similar to the third commodities (step S210). At this time, the second commodities may include the first commodity, and the third commodities may correspond to at least a part of the second commodities. Specifically, a purchaser using a shopping mall service can look at a plurality of products in the shopping mall and hope to look at a product having a common point with all of the plurality of products he has viewed. Accordingly, the shopping service providing apparatus 100 may select not only similar items for one first product but also similar products for at least some of the plurality of second products, and provide information on the similar items to the purchaser. To this end, the shopping service providing apparatus 100 may provide the second information signals including the information of the second goods to the buyer terminal 200, and may request information about goods similar to at least some of the second goods The buyer terminal 200 can receive the third request signal.

At this time, according to the embodiment shown in FIG. 12, step S110 of the shopping service providing method may include sequentially providing the second information signals (step S111). That is, the buyer using the shopping mall service can browse the products one by one, not the plurality of products at the same time. Accordingly, the shopping service providing apparatus 100 can provide the information signals corresponding to the individual goods supply requests from the purchaser terminal 200, and the provision of the information signals can be sequentially performed corresponding to the sequential requests .

In addition, according to the embodiment shown in FIG. 13, the step S210 of the method of providing a shopping service includes a step of selecting, as the third goods, the goods for which the first standard time period is longer than the second standard goods (step S211) can do. That is, among the products that the buyer using the shopping mall service selects, there are items that he or she has selected as a product to select and look at with interest, but there is a product that is not interested as a result of checking a sample image, . Among these products, the product of interest to the buyer can examine the information of the product for a relatively long time, and the product of interest can observe information of the product for a relatively short time. Therefore, the shopping service providing apparatus 100 can select the products displayed on the buyer terminal 200 as the third products for the deal information of the second goods over the first reference period. In this case, the first reference period may be a variable period that can be set by the manager of the shopping mall service. In addition to this, the shopping service providing apparatus 100 may select among the second commodities the commodities that transmitted a signal of interest that the purchaser directly interested, as the third commodities, It is possible that they were selected by Accordingly, the shopping service providing apparatus 100 can select a commodity having a common point with commodities that the purchaser is interested in as an associated commodity.

Optionally, according to the embodiment shown in FIG. 14, step S300 of the method of providing a shopping service may include selecting common features of all the third products (step S330), and step S400 may include selecting a common feature (Step S430). &Lt; / RTI > That is, the shopping service providing apparatus 100 can select a characteristic common to all the third goods that the purchaser has determined to be of interest. For example, if all of the third goods are 'sports clothing' of 'A company', the shopping service providing apparatus 100 selects 'A company' and 'sports apparel' as common characteristics of the third goods, You can create a deal list that includes deals that correspond to features. In another example, when the third goods are all pink sneakers, the shopping service providing apparatus 100 selects 'sneakers' and 'pink' as the common features of the third goods, and includes deals corresponding to the features You can create a deal list.

Optionally, according to the embodiment shown in FIG. 15, step S330 of the method of providing a shopping service may include the step of including the common category of the third goods in the common feature of the third goods (step S331) . That is, the shopping service providing apparatus 100 can identify the category to which each of the third goods belongs, and if the category in which all the third goods are common belongs, the category can be included in the common feature. Even when there is no category in which all the third products commonly belong, the common feature may include a category to which the largest number of third products belong commonly.

Alternatively, according to the embodiment shown in FIG. 16, the step S330 of the method for providing a shopping service may include the step of including the common color or common shape of the third goods in the common feature of the third goods (S331) . That is, the shopping service providing apparatus 100 can analyze the color or shape of each of the third goods, and if there is a color or shape common to all the third goods, Can be included. Even if there is no color or shape common to all the third products, a common color or shape may be included in the common feature for the largest number of third goods.

Meanwhile, the process of selecting the features of the first product and / or the third goods by the shopping service providing apparatus 100, the process of selecting goods similar to the first goods and / or the third goods based on the features, Through the process of creating a deal list for the sale of goods, the selected features may be processed as private data for the buyer terminal 200. That is, since the process of being processed in the shopping service providing apparatus 100 is not disclosed to the purchaser, the shopping service providing apparatus 100 can provide a shopping service providing apparatus 100 with an effect that the purchaser can look at the desired goods without checking complex texts or internal information Can be provided.

According to such an apparatus, method, and computer program for providing a shopping service according to an embodiment of the present invention, a buyer can automatically select and recommend a product similar to a product recently viewed by an online shopping mall. At this time, the apparatus, the method, and the computer program for providing a shopping service according to an embodiment of the present invention allow a shopper to select a preferred product from a buyer's preference even if the buyer himself / herself does not know the type of the preferred product or does not know a search word for searching for the preferred product So that the convenience of shopping can be provided to the purchaser.

The embodiments of the present invention described above can be embodied in the form of a computer program that can be executed on various components on a computer, and the computer program can be recorded on a computer-readable medium. At this time, the medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, , A RAM, a flash memory, and the like, which are specifically configured to store and execute program instructions.

Meanwhile, the computer program may be specifically designed and configured for the present invention or may be known and used by those skilled in the computer software field. Examples of computer programs may include machine language code such as those produced by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connection members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or added by a variety of functional connections, Connection, or circuit connections. Also, unless explicitly referred to as " essential ", " important ", etc., it may not be a necessary component for application of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

10: Shopping service delivery system
100: Shopping service provider
110:
120: Offering
130:
200: Buyer terminal
300: Merchant terminal
400: communication network

Claims

A shopping service providing method by a shopping service providing system,
Providing, by the supplier, a first information signal including information on the first product to the buyer terminal;
Receiving, by the receiving unit, a first request signal for requesting information about a commodity similar to the first commodity;
Selecting, by the control unit, one or more features of the first product;
Generating, by the control unit, a deal list corresponding to at least a portion of the one or more features; And
And providing the list signal including information on the deal list to the buyer terminal by the provisioning,
The step of providing the first information signal to the purchaser terminal comprises:
Providing second information signals including information about a plurality of second goods,
Wherein the receiving the first request signal comprises:
Receiving a third request signal requesting information about a commodity similar to all of the third commodities being at least a part of the plurality of second commodities,
Wherein the step of selecting the features comprises:
Selecting, as the third products, goods for which the information of the first reference period or more is displayed on the buyer terminal among the second goods; And
And selecting features included in all of the third goods,
And the second merchandise includes the first merchandise.

The method according to claim 1, further comprising: before the step of providing the first information signal to the purchaser terminal,
Receiving, by the receiving unit, a search signal including information of a product search word;
Selecting an initial deal list corresponding to the product search word by the control unit;
Providing, by the provisioning, an initial deal list signal including information on the initial deal list; And
Further comprising: receiving, by the receiving unit, a second request signal requesting information on the first goods sold through one of the deals included in the initial deal list.

3. The method of claim 2,
Wherein the generating the deal list comprises:
Generating a deal list corresponding to at least some of the one or more features and all of the product query words.

The method according to claim 1,
Wherein the step of selecting the features comprises:
And including categories included in the first product in the one or more features.

5. The method of claim 4,
Wherein the generating the deal list comprises:
And generating a deal list corresponding to a representative category of the categories to which the first product belongs.

The method according to claim 1,
Wherein the step of selecting the features comprises:
Analyzing a sample image for the first product to include the color or shape of the first product in the one or more features.

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The method according to claim 1,
Wherein the step of selecting the features comprises:
And selecting common characteristics of all of the third goods,
Wherein the generating the deal list comprises:
And generating a deal list corresponding to the common feature.

9. The method of claim 8,
Wherein the step of selecting the common feature comprises:
And including in the common feature a category to which the third merchandise belongs in common.

9. The method of claim 8,
Wherein the step of selecting the common feature comprises:
And including the color or shape common to the sample images of each of the third products in the common feature.

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The method according to claim 1,
Wherein the providing of the second information signals comprises:
And sequentially providing the second information signals one by one.

A computer program stored on a computer-readable medium for executing a method of any one of claims 1 to 6, 8 to 10, and 12 using a computer.

A memory in which executable instructions are stored using a computer; And
And a processor configured to execute the operating instructions,
The operating instructions include:
An operation command for providing a first information signal including information on the first goods to the buyer terminal,
An operation command to receive a first request signal requesting information about a commodity similar to the first commodity,
An action command to select one or more features of the first product,
An action command to generate a deal list corresponding to at least a portion of the one or more features, and
And a list signal including information on the deal list to the buyer terminal,
The action command to provide the information signal to the buyer terminal comprises:
And providing second information signals including information about a plurality of second goods,
The operation command to receive the first request signal includes:
A third request signal requesting information about a commodity similar to all of the third commodities being at least a portion of the plurality of second commodities,
The operation command to select the features includes:
An operation command to select the goods for which the information of the first reference period or more is displayed on the buyer terminal among the second goods as the third goods and an operation command for selecting the features commonly included in all the third goods Including,
And the second merchandise includes the first merchandise.

15. The method of claim 14, further comprising: prior to an action command to provide the first information signal to the buyer terminal,
An operation instruction to receive a search signal including information of a product search word,
An operation command for selecting an initial deal list corresponding to the goods search word,
An operating command to provide an initial list signal containing information about the initial deal list, and
Further comprising an act of receiving a second request signal requesting information about the first merchandise sold through one of the deals included in the initial deal.

16. The method of claim 15,
The operation instruction to generate the deal list includes:
And a detailed operation command to generate a deal list corresponding to at least a part of the one or more characteristics and all of the goods query words.

15. The method of claim 14,
The operation command to select the features includes:
And include detailed operating instructions to include the categories to which the first product belongs in the one or more features.

18. The method of claim 17,
The operation instruction to generate the deal list includes:
And a detailed operation command to generate a deal list corresponding to a representative category of the categories to which the first product belongs.

15. The method of claim 14,
The operation command to select the features includes:
And analyzing a sample image for the first product to include the color or shape of the first product in the one or more features.

15. The method of claim 14,
Wherein in the operation of the operating instructions by the processor, the one or more features are processed as private data for the shopper terminal.