KR101735013B1 - Device, method, and computer program for providing shopping service - Google Patents

Device, method, and computer program for providing shopping service Download PDF

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KR101735013B1
KR101735013B1 KR1020150106777A KR20150106777A KR101735013B1 KR 101735013 B1 KR101735013 B1 KR 101735013B1 KR 1020150106777 A KR1020150106777 A KR 1020150106777A KR 20150106777 A KR20150106777 A KR 20150106777A KR 101735013 B1 KR101735013 B1 KR 101735013B1
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South Korea
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recommendation
search
word
selection
user interface
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KR1020150106777A
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Korean (ko)
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KR20170013715A (en
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노동관
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쿠팡 주식회사
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

According to an embodiment of the present invention, there is provided a shopping service providing method by a shopping service providing system, comprising: receiving, by a receiving unit, a search signal including information of a product search word; Selecting, by the control unit, a first search result corresponding to the goods search word; Selecting one or more first recommendation search terms by the control unit; Providing a first recommendation signal including a first search result signal including information of the first search result and information of the one or more first recommendation words; Receiving, by the receiving unit, a selection signal for selecting a first selection query which is one of the one or more first search queries; Selecting, by the control unit, a second search result corresponding to the goods search word and the first selection search word; And providing, by the provisioning, a second search result signal including information of the second search result.

Description

[0001] The present invention relates to a shopping service providing apparatus, a method, and a computer program,

Embodiments of the present invention relate to an apparatus, a method, and a computer program for providing a shopping service.

Nowadays, the number of shoppers purchasing products at online shopping malls is rapidly increasing, and the market for such online shopping malls is rapidly growing. In this situation, competition for attracting more buyers among a large number of online shopping malls It is becoming increasingly fierce.

Accordingly, in order to allow more buyers to access the online shopping mall shopping site to purchase goods, the online shopping mall operators must provide the buyer who is connected to the online shopping mall shopping site more interested than the other online shopping mall shopping sites , Online shopping malls have been devoting many angles to shopping sites.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

Korean Patent Publication No. 2002-0037553

The embodiments of the present invention provide a shopping suggestion word to a user while providing shopping items corresponding to a search word directly input by a buyer and provide a shopping word corresponding to a shopping word corresponding to both the search word and the recommendation word, ≪ / RTI >

Embodiments of the present invention provide a user interface that allows a buyer to intuitively check which search terms are searched from which search terms are searched to provide the purchaser with convenience of shopping.

According to an embodiment of the present invention, there is provided a shopping service providing method by a shopping service providing system, comprising: receiving, by a receiving unit, a search signal including information of a product search word; Selecting, by the control unit, a first search result corresponding to the goods search word; Selecting one or more first recommendation search terms by the control unit; Providing a first recommendation signal including a first search result signal including information of the first search result and information of the one or more first recommendation words; Receiving, by the receiving unit, a selection signal for selecting a first selection query which is one of the one or more first search queries; Selecting, by the control unit, a second search result corresponding to the goods search word and the first selection search word; And providing, by the provisioning, a second search result signal including information of the second search result.

These general and specific aspects may be implemented by using a system, method, computer program, or any combination of systems, methods, and computer programs.

According to another aspect of the present invention, there is provided an information processing apparatus including: a receiving unit for receiving a search signal including information of a product search word; A controller for selecting a first search result corresponding to the product search word and selecting one or more first search words; And a providing unit for providing a first recommendation signal including a first search result signal including information of the first search result and information of the one or more first recommendation words, The control unit receives a selection signal for selecting a first selection query which is one of first recommendation words and the control unit selects a second search result corresponding to the product query word and the first selection query in a duplicate manner, And provides a second search result signal including information of the second search result.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to the present invention as described above, it is possible to provide a recommendation search word to a user while providing shopping products corresponding to a search word directly input by a buyer, and to provide a recommendation search service in which, when a buyer selects a recommendation search word, Products can be provided.

In addition, it is possible to provide the purchaser with the convenience of shopping by providing the user with a user interface for intuitively confirming which search terms the currently searched shopping products are searched for.

FIG. 1 is a view schematically showing a configuration of a shopping service providing apparatus according to an embodiment of the present invention.
FIG. 2 and FIG. 3 are views schematically showing a relationship between a shopping service providing apparatus and a purchaser terminal according to an embodiment of the present invention.
4 is a view schematically showing a detailed configuration of a purchaser terminal according to an embodiment of the present invention.
5 to 12 are views schematically showing an example of a shopping service providing method according to an embodiment of the present invention.
13A to 13C are schematic views illustrating an example of providing a shopping service through a shopping service providing apparatus according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms. In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. Also, the singular expressions include plural expressions unless the context clearly dictates otherwise. Also, the terms include, including, etc. mean that there is a feature, or element, recited in the specification and does not preclude the possibility that one or more other features or components may be added. Also, in the drawings, for convenience of explanation, the components may be exaggerated or reduced in size. For example, the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

"Deal" in the entire specification may be a unit of merchandise transaction registered on the online shopping mall. That is, one product or a plurality of products may be registered in one deal, and information about the text of the content related to the product, the still image, the moving image, and the evaluation history of other buyers may be included. The buyer can look at the information contained in a particular deal and decide whether to purchase the goods included in the deal. Such a deal may be one created by the seller who wants to sell the product through the online shopping mall directly on the online shopping mall or may be created by the manager of the online shopping mall on the online shopping mall at the request of the seller.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

1 is a schematic diagram for explaining a shopping service providing apparatus according to an embodiment of the present invention. Referring to FIG. 1, a shopping service providing apparatus 100 may include a receiving unit 110, a providing unit 120, and a controlling unit 130.

The receiving unit 110 may receive a signal including information on various requests from the purchaser terminal 200. [ For example, the receiving unit 110 may receive a search signal including the information of the product search word from the buyer terminal 200. [ Here, the product search word may be a text that a buyer inputs to search for deals related to the product search word among the deals registered in the online shopping mall. That is, when a buyer inputs a product search word 'clothing', the buyer may be one of the deals registered in the online shopping mall and intends to search for deals registered with the intention to sell the clothing.

In addition, the receiving unit 110 may receive various request signals or command signals from the buyer terminal 200 or the seller terminal 300. Specific examples of the request signal or the command signal received through the receiving unit 110 will be described with reference to FIG. 5 through FIG.

The providing unit 120 may provide the buyer terminal 200 with a signal including various information. For example, the supplier 120 may provide the buyer terminal 200 with a signal including information on deals registered in the online shopping mall. At this time, the providing unit 120 may provide the buyer terminal 200 with a signal including the information about the selected deals in response to the request from the purchaser terminal 200. [ That is, the supplier 120 transmits a signal including information on the goods query term input from the buyer terminal 200 or the deals corresponding to the selected search term among all the deals registered in the online shopping mall to the buyer terminal 200, .

In addition, the supplier 120 may provide a signal including various information to the buyer terminal 200 or the seller terminal 300. Specific examples of the signals provided by the data providing unit 120 will be described with reference to FIGS. 5 to 12. FIG.

The control unit 130 can generally control the overall operation of the shopping service providing apparatus 100. [ For example, the control unit 130 generally controls other components included in the receiving unit 110, the providing unit 120, and the shopping service providing apparatus 100 included in the shopping service providing apparatus 100 So that various operations necessary for providing the shopping service can be performed.

The controller 130 may include any kind of device capable of processing data, such as a processor. Herein, the term " processor " may refer to a data processing device embedded in hardware, for example, having a circuit physically structured to perform the functions represented by the code or instructions contained in the program. As an example of a data processing device embedded in the hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application specific integrated circuit (ASIC) ), A field programmable gate array (FPGA), and the like, but the scope of the present invention is not limited thereto.

Examples of various operations performed by the control unit 130 to provide a shopping service will be described with reference to FIGS. 5 to 12. FIG.

FIG. 2 and FIG. 3 are views schematically showing a relationship between a shopping service providing apparatus and a purchaser terminal according to an embodiment of the present invention.

2, the shopping service providing system 10 may include a shopping service providing apparatus 100, a purchaser terminal 200, a seller terminal 300, and a communication network 400. The shopping service providing apparatus 100 may be a device connected to the buyer terminal 200 and the seller terminal 300 through the communication network 400. [ That is, the above-described shopping service providing apparatus 100 may be a device which is different from the purchaser terminal 200 and exists separately from the purchaser terminal 200.

At this time, the shopping service providing apparatus 100 may be a server used for providing a shopping service according to an embodiment of the present invention. Specifically, the shopping service providing apparatus 100 can provide data on the shopping service to the buyer terminal 200 and the seller terminal 300 through the communication network 400, and can provide data on the shopping service to the buyer terminal 200 and the seller terminal 300 ) Can be stored.

In addition to providing the shopping service according to an embodiment of the present invention, the shopping service providing apparatus 100 may also provide a general search service and various services for enhancing the convenience of the user. That is, the shopping service providing apparatus 100 may provide various services such as search, e-mail, blog, messenger, data transmission / reception, news, and shopping service provision.

Alternatively, the shopping service providing apparatus 100 may be connected to a server providing a portal service including search, e-mail, blog, messenger, data transmission / reception, news, shopping information, And a web page provided by the portal service to the buyer terminal 200 requesting the web page. Here, the shopping service providing apparatus 100 and the portal service providing server may be separate devices physically separated from each other, or may be the same device separated only conceptually.

At this time, the shopping service providing apparatus 100 includes a communication unit 140, a memory 150, a program storage unit 160, and a database (not shown) in addition to the receiving unit 110, the providing unit 120, 170).

The communication unit 140 may provide a communication user interface required to provide a transmission / reception signal between the shopping service providing apparatus 100 and the purchaser terminal 200 in the form of packet data in cooperation with the communication network 400. The communication unit 140 may include a receiving unit 110 and a providing unit 120. That is, when the shopping service providing apparatus 100 transmits / receives a signal to / from the purchaser terminal 200 through the communication network 400, the functions of receiving signals through the receiving unit 110 and providing signals through the providing unit 120 Lt; RTI ID = 0.0 > 140 < / RTI > The communication unit 140 may include a Bluetooth communication unit, a Bluetooth low energy communication unit, a near field communication unit, a WLAN communication unit, a Zigbee communication unit, an IrDA (infrared data association) communication unit, a WFD Wi-Fi Direct) communication unit, UWB (ultra wideband) communication unit, Ant + communication unit, and the like. The communication unit 140 may be a device including hardware and software necessary for transmitting / receiving signals such as a control signal or a data signal through a wired / wireless connection with other network devices.

The memory 150 may perform a function of temporarily or permanently storing data processed by the controller 130. [ Here, the memory 150 may include magnetic storage media or flash storage media, but the scope of the present invention is not limited thereto. The program storage unit 160 may be configured to process the shopping service information to provide the shopping service information requested by the purchaser, to select the deals corresponding to the product query word of the buyer, to select a recommendation word to be provided to the buyer, And a control software for carrying out various operations necessary for completing a transaction between the seller and the seller. The database 170 may store various information necessary for the shopping service providing apparatus 100 to provide a shopping service. For example, the database 170 may store information about deals that currently existed or were in the online shopping mall. In addition, the database 170 may store information about various events that are currently in progress or have been performed in the past. Further, the database 170 may store personal information of the various purchasers, past purchases, purchase wishes, and the like. Herein, the personal information of the purchasers includes basic information on the buyer such as the name, affiliation, personal information, sex, and age of the purchaser, information on login such as an ID and a password, access country, Information about a device used, information related to connection such as a connected network environment, and the like.

The buyer terminal 200 may be a device used by a user who wants to order goods by connecting to a shopping service provided by the shopping service providing apparatus 100. [ At this time, there may be a plurality of buyer terminals 200 connected to the shopping service providing apparatus 100 through the communication network 400. That is, a plurality of purchaser terminals 200 including the first purchaser terminal 201 and the second purchaser terminal 202 may be connected to the shopping service providing apparatus 100 through the communication network 400.

The seller terminal 300 may be a device used by a user who wants to sell goods by connecting to a shopping service provided by the shopping service providing apparatus 100. [ At this time, a plurality of the seller terminals 300 connected to the shopping service providing apparatus 100 through the communication network 400 may be plural. That is, a plurality of the seller terminals 300 including the first seller terminal 301 and the second seller terminal 302 may be connected to the shopping service providing apparatus 100 through the communication network 400.

The communication network 400 may be an intermediary for connecting the shopping service providing apparatus 100, the purchaser terminal 200, and the seller terminal 300. The communication network 400 may include a path for providing a connection path so that the purchaser terminal 200 and / or the seller terminal 300 can access the shopping service providing apparatus 100 and then send and receive data. The communication network 400 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

3, the shopping service providing apparatus 100 may be a device included in the purchaser terminal 200. [ There are a variety of ways in which the shopping service provision apparatus 100 is included in the buyer terminal 200. For example, the purchasers can install a shopping service providing application from a server or the like that provides a portal service through the communication network 400. In this case, the shopping service providing apparatus 100 may be formed inside the purchaser terminal 200, or the purchaser terminal 200 itself may be the shopping service providing apparatus 100. As another example, additional hardware may be installed in the buyer terminal 200, which is a shopping service providing apparatus 100. However, the present invention is not limited thereto, and may include a case where the shopping service providing apparatus 100 can be installed in the purchaser terminal 200 in various forms.

4 is a view schematically showing a detailed configuration of a purchaser terminal according to an embodiment of the present invention.

5, a shopper terminal 200 according to an embodiment of the present invention includes a communication unit 210, an input unit 220, an output unit 230, a memory 240, a program storage unit 250, (260).

The communication unit 210 can perform wired / wireless communication with the shopping service providing apparatus 100 or the seller terminal 300 through the communication network 400. [ The communication unit 210 can transmit and receive various data required for the process of using the shopping service with the shopping service providing apparatus 100 or the seller terminal 300 through the communication network 400.

The input unit 220 may receive a buyer's input for using a shopping service. For example, the input unit 220 may receive a user's voice input, a user's character input, or a user's touch input, but the scope of the present invention is not limited thereto.

The output unit 230 may be a device that the buyer terminal 200 outputs various visual signals to provide information to the purchaser. The output unit 230 may include a display unit for outputting a visual signal, an acoustic unit for outputting an auditory signal, and a vibration unit for outputting a tactile signal.

The display unit can visually display the information processed by the buyer terminal 200. [ The display unit may display information necessary for the purchaser in performing the shopping service or information on shopping after the shopping is completed. The display unit may include a liquid crystal display, a thin film transistor-liquid crystal display, an organic light-emitting diode, a flexible display, a three-dimensional display, And an electrophoretic display. However, the scope of the present invention is not limited thereto. According to the embodiment of the purchaser terminal 200, the purchaser terminal 200 may include two or more display units. In this case, the display unit may have a layer structure with the input unit 220 and may be configured as one touch screen. In this case, the display unit and the input unit 220 can form a single physical form. Examples of various forms of shopping service provided through the display unit will be described with reference to Figs. 6 to 11. Fig.

The acoustic unit may be a device for the buyer terminal 200 to output various auditory signals to provide information to the purchaser. The acoustic unit can output information by outputting sounds having different lengths, frequencies, intensities, elevations, or strokes. The acoustic unit may include at least one of a tuner, an equalizer, a headphone, an earphone, and various types of speakers, but the scope of the present invention is not limited thereto. That is, the acoustic unit may be various kinds of devices capable of generating sound through an electric or mechanical method.

The vibration unit may be a device that the buyer terminal 200 outputs various tactile signals to provide information to the buyer. The vibrating portion can output information by displaying vibrations having different lengths, intensities, or patterns. The vibration part may be a vibration motor or a vibration film, but the scope of the present invention is not limited thereto. That is, the vibrating portion may be various kinds of devices capable of generating tremor through an electric or mechanical method. Furthermore, the vibrating portion may be a device that generates various types of tactile effects (for example, a stinging effect, an effect of applying pressure, or an effect of flowing a minute current) in spite of its name.

The memory 240 may perform a function of temporarily or permanently storing data processed by the control unit 260. In addition, the program storage unit 250 may be a component that mounts software that performs various tasks that are necessary or auxiliary in the process of using the shopping service.

The control unit 260 can generally control the overall operation of the purchaser terminal 200. For example, the control unit 260 may include a communication unit 210, an input unit 220, an output unit 230, a memory 240 (not shown) by executing software stored in the program storage unit 250 included in the purchaser terminal 200 ), Or other components included in the buyer terminal (200).

5 to 12 are views schematically showing an example of a shopping service providing method according to an embodiment of the present invention. Hereinafter, a shopping service providing method using the shopping service providing apparatus 100 as described above with reference to FIGS. 5 to 12 will be described.

First, referring to FIG. 5, the shopping service providing apparatus 100 may perform a step of receiving a search signal (step S100). At this time, the search signal may be a signal including information on the product search word. The search signal may be a signal received from the buyer terminal 200. Reception of such a search signal may be performed by the receiving unit 110 of the shopping service providing apparatus 100. [

Thereafter, the shopping service providing apparatus 100 may perform the step of selecting the first search result (step S200). The first search result may be a name of a deal corresponding to the product search word. For example, if the product query word is 'wallet', the shopping service providing apparatus 100 may select the deals registered by the seller who intends to sell the wallet, and provide the first search result. The shopping service providing apparatus 100 can select a deal stored in the memory 150 or the database 170 in the shopping service providing apparatus 100 as the first search result. The selection of the first search result may be performed by the control unit 130 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform the step of selecting the first recommendation words (step S300). The shopping service providing apparatus 100 may select the first recommendation words in association with the goods search word or may select the first recommendation words in association with all or a part of the first search results, The first recommendation search terms may be selected in association with the event, the first recommended search terms may be selected as the method of delivering the goods, or the content related to the feature of the delivery itself may be selected as the first recommendation searches, The first recommendation words may be selected in consideration of the personal information. Specific examples related to the selection of the first recommendation words will be described later with reference to FIGS. 6 to 8. FIG. The selection of the first recommendation words may be performed by the control unit 130 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform the step of providing the first search result signal and the first recommendation signal (step S400). The first search result signal may include information of the first search result. That is, in order to provide contents of the first search result selected in step S200 to the purchaser terminal 200, the shopping service providing apparatus 100 generates an electronic signal including the information and transmits the electronic signal to the purchaser terminal 200 can do. The first recommendation signal may include information of the first recommendation words. That is, the shopping service providing apparatus 100 generates a first search result signal, which is an electronic signal including the information, in order to provide contents of the first recommendation words selected in step S300 to the buyer terminal 200, To the terminal (200). The provision of the first search result signal and the first recommendation signal may be performed by the providing unit 120 of the shopping service providing apparatus 100. At this time, the generation of the first search result signal and the first recommendation signal may be performed by the control unit 130 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform the step of receiving the selection signal for selecting the first selection query (step S500). The first selection query may be one of the first search queries. That is, the selection signal may be a signal including information on the first selection term, which is a recommendation term selected by the purchaser terminal 200, among the first recommendation words included in the recommendation signal provided in step S400. This selection signal may be generated in the buyer terminal 200. The reception of the selection signal may be performed by the reception unit 110 of the shopping service providing apparatus 100.

Thereafter, the shopping service providing apparatus 100 may perform the step of selecting the second search result (step S600). At this time, the second search result may be a name of a product corresponding to the product search word and the first selection search word. For example, when the product search word is 'wallet' and the first selection query is 'next-day delivery', the shopping service providing device 100 selects, from among the deals registered by the seller who intends to sell the wallet, It is possible to select the deals registered as the second search result. The shopping service providing apparatus 100 can select a deal stored in the memory 150 or the database 170 in the shopping service providing apparatus 100 as the second search result. The selection of the second search result may be performed by the control unit 130 of the shopping service providing apparatus 100. [

Thereafter, the shopping service providing apparatus 100 may perform the step of providing the second search result signal (step S700). And the second search result signal may include information of the second search result. That is, in order to provide contents of the second search result selected in step S600 to the buyer terminal 200, the shopping service providing apparatus 100 generates a second search result signal, which is an electronic signal including the corresponding information, (200). Such provision of the second search result signal may be performed by the providing unit 120 of the shopping service providing apparatus 100. [ At this time, the generation of the second search result signal may be performed by the control unit 130 of the shopping service providing apparatus 100.

In this way, the shopping service providing apparatus 100 can provide recommendable search terms that can be helpful to the buyer in addition to the search terms directly input by the buyer. In addition, if the buyer selects some of the recommended search terms, the shopping service providing apparatus 100 can provide the buyer with the information of the deals that overlap with both the product query word input first by the buyer and the selected first recommendation query .

Alternatively, according to the embodiment shown in FIG. 6, step S300 of the shopping service providing method may include a step of selecting a name associated with the product search word as a first recommendation search word (S310). Specifically, the shopping service providing apparatus 100 includes a name associated with a product search word, a name of a product traded through the shopping service providing system 10, a name of a category of the product, a name of a manufacturer of the product, The name associated with the product search word received in step S200 of the name of the distributor of the first search term can be selected as the first search term. For example, if the product search word is 'wallet', the shopping service providing apparatus 100 may store the name of the famous wallet brand, 'leather', which is one of the materials of the wallet, It can be selected as a search term.

At this time, the shopping service providing apparatus 100 can select the first recommendation word by considering the past purchase history or personal information of the buyer using the buyer terminal 200. [ For example, if the purchaser is a woman, the shopping service providing apparatus 100 may select 'Ladies Wallet' as the name associated with the wallet. In another example, if the purchaser has a history of purchasing a wallet made of crocodile leather in the past, the shopping service providing apparatus 100 may select 'crocodile leather' as the name associated with the wallet. Alternatively, the shopping service providing apparatus 100 may select a first recommendation word in consideration of past purchase histories of a plurality of purchasers using the shopping service provision system 10. For example, if the wallet purchased by the most purchasers through the shopping service providing system 10 is the wallet of the 'A manufacturer', the shopping service providing apparatus 100 selects 'A manufacturer' as the name associated with the wallet .

Alternatively, according to the embodiment shown in FIG. 7, step S300 of the shopping service providing method may include selecting the name related to the delivery of goods as the first recommendation word (step S320). Specifically, when the merchandise transaction between the buyer and the seller occurs on the shopping service providing system 10, the delivery of the merchandise proceeds. At this time, the name may be present if referring to the delivery method or the characteristic of the delivery. For example, if delivery of a product is completed on the next day of the purchase, such delivery may be referred to as 'overnight delivery', 'express delivery', or 'rocket delivery'. If delivery is through A carrier, such delivery may be referred to as 'A carrier delivery'.

At this time, the shopping service providing apparatus 100 can select the first recommendation word by considering the past purchase history or personal information of the buyer using the buyer terminal 200. [ For example, if there is a past history in which a buyer purchases goods to be delivered quickly, the shopping service providing apparatus 100 transmits' next day delivery ',' express delivery ', or' Can be selected.

Alternatively, according to the embodiment shown in FIG. 8, the step S300 of the shopping service providing method may include a step of selecting a name of an event being performed on the shopping service providing system 10 as a first recommendation word (step S330) can do. Concretely, various events such as a discount event, a gift event, or a 1 + 1 event may be performed on the shopping service providing system 10 in order to promote sales promotion. At this time, the shopping service providing apparatus 100 can select a name of an event related to the product search term among the events proceeding on the shopping service providing system 10 as the first search term.

Alternatively, according to the embodiment shown in FIG. 9, step S500 of the shopping service providing method may include receiving (S510) a selection signal for selecting the first and second selection query words. In addition, the step S600 of the shopping service providing method may include a step (S610) of selecting a second search result corresponding to both the goods search word, the first selection word, and the second selection word redundantly. Specifically, the shopping service providing apparatus 100 can receive one or more selection queries from the purchaser terminal 200. [ For example, if the product query word transmitted from the buyer terminal 200 in step S100 is 'bag' and 'leather' and 'next-day delivery' are added to the first recommendation words selected by the shopping service providing apparatus 100 in step S300 In this case, the buyer terminal 200 can select both 'leather' and 'next-day delivery' as the selected search term. In this case, the shopping service providing apparatus 100 is registered with the results corresponding to both 'bag', 'leather', and 'overnight delivery', that is, a bag made of leather, The deals can be selected as the second search result.

Alternatively, according to the embodiment shown in FIG. 10, the shopping service providing method may further include a step of selecting second recommendation words after step S500 (step S800) and a step of providing a second recommendation signal (step S900) can do. Here, the second recommendation signal may be a signal including information of the second recommendation words. Specifically, each time the shopping service providing apparatus 100 provides a search result to the user, the shopping service providing apparatus 100 can repeatedly select and provide the recommendation search terms together. That is, after receiving the product query word, the shopping service providing apparatus 100 can select the first recommendation words and provide them to the buyer terminal 200. Further, after receiving the first selection query word, The purchaser terminal 200 can newly select and provide it. In this case, the criteria for selecting the second recommendation search terms may be a combination of the product search word and the first select search word, and may select the second recommendation search terms, and may associate all or a part of the first and second search results, Search terms can be selected, the second recommendation words can be selected in association with the ongoing events in the online shopping mall, the second recommendation search terms related to the method of delivering the goods or the characteristics of the delivery itself can be selected And may select the second recommendation search terms considering the past order information or personal information of the buyers who use the online shopping mall. The selection of the second recommendation words may be performed by the control unit 130 of the shopping service provision apparatus 100 and the provision of the second recommendation signal may be performed by the offer 120 of the shopping service provision apparatus 100 .

Alternatively, according to the embodiment shown in FIG. 11, the method of providing a shopping service may include a step of receiving a selection signal for selecting a third selection query (step S 1000), a product query word, a first selection query, (Step S1100); and providing a third search result signal (step S1200). The third search result may include a first search result, a second search result, and a third search result. Here, the third selection search word may be a search word selected from the buyer terminal 200 among the second search terms, and the third search result signal may be a signal including information of the third search result. That is, the shopping service providing apparatus 100 can repeatedly perform a process of providing a search term while providing a search result, and a process of providing a search result corresponding to a selected search term among the search term. This selection signal is received by the receiving unit 110 of the shopping service providing apparatus 100, the selection of the second search result by the control unit 130, the provision of the third search result signal by the providing unit 120 Respectively.

Alternatively, according to the embodiment shown in FIG. 12, step S400 of the method of providing a shopping service may include the step of providing a first recommendation signal for inducing an indication of a specific user interface (step S410). Specifically, the first recommendation words selected and provided by the shopping service providing apparatus 100 can be displayed on the buyer terminal 200, and the purchaser of the first recommendation words can select one or more. Accordingly, the shopping service providing apparatus 100 can provide the buyer terminal 200 with a signal that enables the first recommendation words to be displayed on the buyer terminal 200 in a form that the buyer can easily recognize.

For example, as shown in FIG. 13A, the shopping service providing apparatus 100 may provide an online shopping mall user interface on the buyer terminal 200. [

At this time, the shopping service providing apparatus 100 may provide the search word input user interface 500 for receiving the product search word from the buyer to the buyer terminal 200. The shopping service providing apparatus 100 can also provide the goods query word user interface 502 for displaying the goods query word received from the purchaser terminal 200 to the buyer terminal 200. [ For example, when the product query word input through the purchaser terminal 200 is 'cosmetics', the shopping service providing apparatus 100 may display the word cosmetics on the search term user interface 502.

Also, the shopping service providing apparatus 100 may display the first recommendation search terms in the first area 504 of the display unit of the purchaser terminal 200. At this time, the shopping service providing apparatus 100 may cause each of the first recommendation words to be displayed inside the user interface of the first shape. For example, rectangular user interfaces may be displayed in the first area 504, and the user interface of the rectangular shape may include first recommendation words 'rocket shipping', 'company A', and 'B' Event 'can be displayed. In FIG. 13A, the first shape is shown as a rectangular shape, but this is merely an embodiment of the present invention. The first shape may be a point shape or a round card shape, a box shape, a circular shape, an elliptical shape, Lt; / RTI > Further, only the recommended search terms may be listed in the first area 504 without a user interface having a specific shape.

In addition, the shopping service providing apparatus 100 may cause the first search result 506 displayed in the second area of the display unit of the purchaser terminal 200 to display a search result corresponding to the product search term.

At this time, the shopping service providing apparatus 100 can receive a selection signal for selecting one or more of the first recommendation search terms from the buyer terminal 200. Specifically, when the buyer selects the recommendation query interface 508 in which the 'Company A' displayed as one of the first recommendation words provided to the purchaser terminal 200 is displayed, the shopping service providing apparatus 100 transmits the first recommendation word A selection signal indicating that a search word is selected can be received. In this case, as shown in FIG. 13B, the first selection keyword user interface 510 may be displayed next to the goods query word user interface in which the goods query word is displayed.

At this time, the shopping service providing apparatus 100 may provide the search result corresponding to both the goods search word and the selection search word to the buyer terminal 200. [ For example, when the product search word is 'cosmetics' and the first selection word is 'product A', the shopping service providing apparatus 100 displays a second search result (second search result) displayed in the second area of the display unit of the buyer terminal 200 Only the deals related to cosmetics sold by company A can be displayed at step 512. [

In addition, the shopping service providing apparatus 100 may newly select the second recommendation search terms and provide the selected second recommendation search terms to the purchaser terminal 200. At this time, since the first selection word is 'A company product', the shopping service providing apparatus 100 selects a name of a product or an event related to both 'cosmetics' and 'company A' as second recommendation search terms And the second search term may be displayed in the first area 514 of the buyer terminal 200.

At this time, the shopping service providing apparatus 100 may receive a selection signal for selecting one or more of the second recommendation search terms from the buyer terminal 200. [ Specifically, when the buyer selects the recommendation keyword interface 516 in which the 'rocket delivery' is displayed, which is one of the second recommendation words provided to the buyer terminal 200, the shopping service providing apparatus 100 transmits the second recommendation keyword Can be received. In this case, as shown in FIG. 13C, the second selection keyword user interface 518 may be displayed next to the product keyword user interface and the first selection keyword user interface.

At this time, the shopping service providing apparatus 100 may provide the search result corresponding to both the goods search word, the first selection word, and the second selection word to the buyer terminal 200 in a corresponding manner. For example, if the product search word is 'cosmetics', the first selection word is 'product A', and the second selection word is 'rocket delivery', the shopping service providing apparatus 100 transmits The third search result 520 displayed in the second area of the display unit can display only the deals that can be delivered by the rocket among the deals related to the cosmetics sold by the company A.

According to the shopping service providing apparatus, the method, and the computer program of the present invention as described above, a recommendation search word is provided to a user while providing shopping products corresponding to a search word directly input by a buyer, It is possible to provide corresponding shopping products in duplicate to both the directly inputted search word and the recommended search word. In addition, it is possible to provide the purchaser with the convenience of shopping by providing the user with a user interface for intuitively confirming which search terms the currently searched shopping products are searched for.

The embodiments of the present invention described above can be embodied in the form of a computer program that can be executed on various components on a computer, and the computer program can be recorded on a computer-readable medium. At this time, the medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, , A RAM, a flash memory, and the like, which are specifically configured to store and execute program instructions.

Meanwhile, the computer program may be specifically designed and configured for the present invention or may be known and used by those skilled in the computer software field. Examples of computer programs may include machine language code such as those produced by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connection members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or added by a variety of functional connections, Connection, or circuit connections. Also, unless explicitly referred to as " essential ", " important ", etc., it may not be a necessary component for application of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

10: Shopping service delivery system
100: Shopping service provider
110:
120: Offering
130:
200: Buyer terminal
300: Merchant terminal
400: communication network

Claims (17)

A shopping service providing method by a shopping service providing system,
Receiving, by the receiving unit, a search signal including information of a product search word;
Selecting, by the control unit, a first search result corresponding to the goods search word;
Selecting one or more first recommendation search terms by the control unit;
Providing a first recommendation signal including a first search result signal including information of the first search result and information of the one or more first recommendation words;
Receiving, by the receiving unit, a selection signal for selecting at least one first selection query of the at least one first recommendation search word;
Selecting, by the control unit, a second search result corresponding to the goods search word and the at least one first selection search word; And
And providing, by the provisioning, a second search result signal including information of the second search result,
A first selection query user interface displaying the at least one first selection query is displayed next to a product query user interface displaying the product query word, and a first recommendation query user interface displaying the at least one first recommendation query is displayed in the product query word Wherein the user interface is displayed so as to be distinguished from the first interface user interface and the first selection keyword user interface, and the user interface displaying the at least one first selection keyword corresponding to the selection signal is displayed in the first selection keyword user interface, Interface to the shopping center.
The method according to claim 1,
The method of claim 1,
A name of a product being traded in the shopping service providing system, a name of a category of the product, a name of a manufacturer of the product, or a name of a distributor of the product, Selecting one or more services to be provided;
The method according to claim 1,
The method of claim 1,
And selecting a name of a delivery method or a delivery feature of products traded in the shopping service providing system as the first recommendation word.
The method according to claim 1,
The method of claim 1,
And selecting a name of an event in progress in the shopping service providing system as the first recommendation word.
The method according to claim 1,
The method of claim 1,
And selecting a name associated with at least one of past purchase history and personal information of one or more purchasers using the shopping service providing system as the first recommendation word.
The method according to claim 1,
After receiving the selection signal,
Selecting one or more second recommendation search terms by the control unit; And
And providing, by the provisioning, a second recommendation signal including information of the one or more second recommendation words,
Wherein the second recommendation search user interface displaying the one or more second recommendation search terms is displayed to be distinguished from the product search word user interface and the first select search user interface.
The method according to claim 6,
After providing the second recommendation signal,
Receiving, by the receiving unit, a selection signal for selecting a third selection query which is one of the one or more second recommendation search words;
Selecting, by the control unit, a third search result corresponding to both the product search word, the first selection word, and the third selection search word redundantly; And
And providing, by the provisioning, a third search result signal including information of the third search result.
The method according to claim 1,
Wherein providing the first recommendation signal comprises:
And providing the first recommendation signal such that each of the first recommendation words can be displayed in a first form of the user interface in a first area of a display unit of the buyer terminal,
Wherein the first shape is one of a sharp point, a round card shape, a box shape, a circular shape, an elliptical shape, and a polygonal shape.
A computer program stored on a medium for executing a method of any one of claims 1 to 8 using a computer. A receiving unit for receiving a search signal including information of a product search word;
A controller for selecting a first search result corresponding to the product search word and selecting one or more first search words; And
And providing a first recommendation signal including a first search result signal including information of the first search result and information of the one or more first recommendation words,
Wherein the reception unit receives a selection signal for selecting at least one first selection query among the one or more first recommendation words,
Wherein the control unit selects a second search result corresponding to the product search word and the at least one first selection search word,
Wherein the providing unit provides a second search result signal including information of the second search result,
A first selection query user interface displaying the at least one first selection query is displayed next to a product query user interface displaying the product query word, and a first recommendation query user interface displaying the at least one first recommendation query is displayed in the product query word Wherein the user interface is displayed so as to be distinguished from the first interface user interface and the first selection keyword user interface, and the user interface displaying the at least one first selection keyword corresponding to the selection signal is displayed in the first selection keyword user interface, Interface to the shopping service providing apparatus.
11. The method of claim 10,
The control unit selects the first recommendation search word as a name associated with the product search word among the name of the goods being traded, the category name of the goods, the name of the manufacturer of the goods, or the name of the distributor of the goods , A shopping service providing device.
11. The method of claim 10,
Wherein the control unit selects a name of a delivery method or a shipping feature of goods to be traded as the first recommendation word.
11. The method of claim 10,
Wherein the control unit selects the name of the event in progress as the first recommendation word.
11. The method of claim 10,
Wherein the controller selects a name associated with at least one of past purchase history and personal information of one or more purchasers using the shopping service providing system as the first recommendation word.
11. The method of claim 10,
The control unit selects one or more second recommendation search terms,
Wherein the providing unit provides a second recommendation signal including information of the one or more second recommendation words,
Wherein the second recommendation search user interface displaying the one or more second recommendation search terms is displayed to be distinguished from the product search word user interface and the first select search user interface.
16. The method of claim 15,
Wherein the receiving unit receives a selection signal for selecting a third selection query which is one of the one or more second recommendation search words,
Wherein the control unit selects a third search result corresponding to both the product search word, the first selection word, and the third selection search word,
Wherein the providing unit provides a third search result signal including information of the third search result.
11. The method of claim 10,
Wherein the providing unit provides the first recommendation signal enabling each of the first recommendation words to be displayed in the first form of the user interface in the first area of the display unit of the purchaser terminal,
Wherein the first shape is one of a shape of a sharp point, a round card shape, a box shape, a circle shape, an elliptical shape, and a polygonal shape.
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