CN108881339A

CN108881339A - Push method, user tag generation method, device and equipment

Info

Publication number: CN108881339A
Application number: CN201710329231.0A
Authority: CN
Inventors: 付兴旺
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Shenzhen Yayue Technology Co ltd
Priority date: 2017-05-11
Filing date: 2017-05-11
Publication date: 2018-11-23
Anticipated expiration: 2037-05-11
Also published as: CN108881339B

Abstract

The embodiment of the invention discloses a pushing method, a user label generating method, a device and equipment, wherein the method comprises the following steps: when detecting that connection is established with a client of a user, acquiring an identifier of the user; determining an identifier of a current push task; determining a correlation index between a user tag of the user and a tag of the push task according to the identifier of the user and the identifier of the push task, wherein the user tag is generated by behavior data of the user; if the association index meets a preset first condition, pushing the pushing task to the client; receiving feedback information of the user on the pushing task, which is sent by the client; and modifying the association index between the user label of the user and the label of the pushing task according to the feedback information.

Description

Method for pushing, the generation method of user tag, device and equipment

Technical field

The present invention relates to development of Mobile Internet technology more particularly to a kind of method for pushing, the generation method of user tag, device And equipment.

Background technique

Conventional method for running is usually operation personnel according to push task feature, specifies some key messages, is accumulating User information in screen, the user for meeting these conditions can generate user set, this user is gathered and runed Task associates.When user is to access background system, according to user identifier (ID, Identity), search whether to be located at certain In target user's set of a operations task, if it is present operations task push is gone down.

Conventional method has problems in that：Inefficiency；Usual operations task is very more, and each task requires craft User list is extracted, cost of labor is very high.In addition, conventional method does not also consider user feedback, may cause to more users Harassing and wrecking, cause the public praise of product to decline.

Summary of the invention

In view of this, the embodiment of the present invention be solve the problems, such as it is existing in the prior art at least one and a kind of push is provided Method, the generation method of user tag, device and equipment.

What the technical solution of the embodiment of the present invention was realized in：

The embodiment of the present invention provides a kind of method for pushing, the method includes：

It detects when establishing connection with the client of user, obtains the mark of the user；

Determine the mark of current push task；

Determine that the user tag of the user is pushed away with described according to the mark of the mark of the user and the push task The correlation index between the label of task is sent, the user tag is generated by the behavioral data of user；

If the correlation index meets preset first condition, task is pushed to described in the client push；

Receive feedback information of the user to the push task of the client transmission；

Being associated between the user tag of the user and the label of the push task is modified according to the feedback information Index.

The embodiment of the present invention provides the generation method of a kind user tag, the method also includes：

The network behavior of user's using terminal is detected, and keyword is carried out to the access object of the network behavior and is mentioned It takes；

If the keyword is in the default tag library, using the keyword as the user tag of the user, Wherein the default tag library is by human configuration；

Corresponding weight is determined for the user tag；

It stores according to user tag of the preset storage organization to the user, is included at least in the storage organization The weight and the user tag.

The embodiment of the present invention provides a kind of server, including memory, processor and storage on a memory and can located The computer program run on reason device, the processor realize above-mentioned method for pushing when executing described program.

The embodiment of the present invention provides a kind of terminal, including memory, processor and storage on a memory and can handled The computer program run on device, the processor realize the generation method of above-mentioned user tag when executing described program.

The embodiment of the present invention provides a kind of driving means, and described device includes：

First detection unit when establishing connection with the client of user for detecting, obtains the mark of the user；

First determination unit, for determining the mark of current push task；

Second determination unit, for determining the user's according to the mark of the user and the mark of the push task Correlation index between user tag and the label of the push task, the user tag are generated by the behavioral data of user；

Push unit, if meeting preset first condition for the correlation index, to described in the client push Push task；

First receiving unit, for receiving feedback letter of the user to the push task of the client transmission Breath；

Unit is modified, for modifying the user tag of the user and the mark of the push task according to the feedback information Correlation index between label.

The embodiment of the present invention provides a kind of generating means of user tag, and described device further includes：

Second detection unit, for detecting the network behavior of user's using terminal, and the visit to the network behavior Ask that object carries out keyword extraction；

4th determination unit, if for the keyword in the default tag library, using the keyword as institute The user tag of user is stated, wherein the default tag library is by human configuration；

5th determination unit, for determining corresponding weight for the user tag；

Storage unit, for being stored according to user tag of the preset storage organization to the user, the storage The weight and the user tag are included at least in structure；

First transmission unit, the user tag for the weight to be met preset second condition are sent to the service Device.

The embodiment of the present invention provides a kind of method for pushing, the generation method of user tag, device and equipment, wherein detection When establishing connection to the client with user, the mark of the user is obtained；Determine the mark of current push task；According to institute The mark of the mark and the push task of stating user determine the user tag of the user and the push task label it Between correlation index, the user tag by user behavioral data generate；If the correlation index meets preset first Condition pushes task to described in the client push；The user of the client transmission is received to the push task Feedback information；The pass between the user tag of the user and the label of the push task is modified according to the feedback information Join index；The behavior of the task of popularization is fed back in this way, acquiring user, these feedbacks can adjust targeted user population, to drop The low negative effect to user.

Detailed description of the invention

Figure 1A is the implementation process schematic diagram of method for pushing of the embodiment of the present invention；

Figure 1B is the network architecture schematic diagram of the embodiment of the present invention；

Fig. 1 C is the client end interface schematic diagram of the embodiment of the present invention；

Fig. 2 is the implementation process schematic diagram of the generation method of user tag of the embodiment of the present invention；

Fig. 3 is the implementation process schematic diagram of method for pushing of the embodiment of the present invention；

Fig. 4 A is a kind of composed structure schematic diagram of driving means of the embodiment of the present invention；

Fig. 4 B is a kind of composed structure schematic diagram of driving means of the embodiment of the present invention；

Fig. 5 is a kind of hardware entities schematic diagram that equipment is calculated in the embodiment of the present invention.

Specific embodiment

The technical solution of the present invention is further elaborated in the following with reference to the drawings and specific embodiments.

The embodiment of the present invention provides a kind of method for pushing, is applied to server, and the function that this method is realized can pass through Processor caller code in server realizes that certain program code can be stored in computer storage medium, can See, which includes at least pocessor and storage media.

Figure 1A is the implementation process schematic diagram of method for pushing of the embodiment of the present invention, and as shown in Figure 1A, this method includes：

Step S101, server detects when establishing connection with the client of user, obtains the mark of the user；

In the present embodiment, client includes webpage client, browser, application program (APP, Application, abbreviation Using) etc., wherein application program can be the other applications such as instant messaging application, social application, shopping application, financial application, Client can also include any female program and subprogram.Accordingly, client establishes the login, browsing that connection includes APP The access of device, the access of small routine (mini program) or login etc..Under meet personally and introduce female program, subprogram, wherein The web-based application that subprogram is developed based on hypertext markup language, cascading style sheets and scripting language, with webpage Form operate in female program.Female program includes instant messaging or social application program or client, such as wechat application journey Sequence.Subprogram with hypertext markup language (HTML, Hyper Text Markup Language) 5, cascading style sheets (CSS3, Cascading Style Sheets) and JavaScript based on the web-based application (Web APP) developed, with net The form of page operates in female program, such as the public platform subprogram based on HTML5, also referred to as H5APP.In the process of realization In, subprogram can be realized using H5APP.Wherein the application of subprogram activation is referred to as female program.In some cases, sub Program is also referred to as web application, such as small routine, and subprogram is that one kind does not need the i.e. workable application of downloading installation, it is realized The dream of application " within reach ", user sweeps sweeps or searches i.e. openable application.Due to subprogram itself and it is not required to It installs and uninstalls, so subprogram also embodies the theory of " be finished and walk ".

In the present embodiment, the mark of user can be the account, interim number, the mark of terminal etc. of user, and account can Think that the information of the identification user such as cell-phone number, mailbox of user, the mark of user can also be that server is that user distributes only One coding, the coding can be distribution in a period of time, can be according to different addresses Internet protocol (IP), terminal equal part The information of the identification user matched, the mark of terminal may include international mobile subscriber identity (IMSI, International Mobile Subscriber Identification Number), international mobile equipment identification number (IMEI, International Mobile Equipment Identification Number) etc..

Step S102, server determine the mark of current push task；

In the present embodiment, step S102 and step S101 have no successive execution relationship, and step S102 can be in step S101 Execute, can also execute after step slol before, for example, when detect establish connection with the client of user when, obtain The mark of current push task is obtained after the mark of the user.

In the present embodiment, the mark for pushing task can be the information such as title, the number of push task, wherein pushing task , wherein promoting message can be common word message, Multimedia Message, such as advertisement etc. can be can be to promote message.

Step S103, server determine the use of the user according to the mark of the user and the mark of the push task Correlation index between family label and the label of the push task, the user tag are generated by the behavioral data of user；

In the present embodiment, the correlation index is closed between the user tag and the label of the push task for characterizing Parameter between connection is close.Correlation index can using with identify associated white list or blacklist or white list and black The form of list embodies, wherein mark can for user mark or push the mark of task.When correlation index uses white name Dan Shi, such as can be the white list of a mark about user, if the mark of user on the white list, to the use Family push；For another example it can be the white list that one includes the mark of push task, if the mark of push task is in the white list On, task can be pushed to the user.In order to avoid causing to harass to user, if user specifies that being not desired to receive the popularization appoints Business does not then push popularization task to the user.

During realization, correlation index can also be indicated using weighted value, such as the label and use of push task Family label is consistent, there is " automobile " this label, but the weighted value of " automobile " label in user tag be 0 or negative value, I.e. user does not like automobile, then just automobile series advertisements should not be recommended to user；Such as the label and user's mark of push task Label are consistent, there is " house property " this label, but the weighted value of " house property " label in user tag is 1, i.e. user compares happiness Joyous house property, then house property advertisement can be recommended to user.

In the present embodiment, correlation index white list indicates that the first condition that correlation index meets, blacklist indicate association Index is unsatisfactory for preset first condition.It, can also be using time of white list or blacklist in order to improve the associated precision of description Number is to indicate.In other examples, correlation index can also using user tag and push task label it is whether consistent, Matching etc. indicates, if user tag is consistent with the push label of task or matches, pushes away to described in the client push Task is sent, if the label of user tag and push task is inconsistent or mismatches, is pushed to described in the client push Task.

Step S104, if the correlation index meets preset first condition, server is to the client push institute State push task；

Step S105, server receive feedback information of the user to the push task of the client transmission；

Step S106, server modify the user tag and the push task of the user according to the feedback information Correlation index between label.

In the present embodiment, step S106 correlation index is consistent in step S103, i.e., correlation index can be black and white name List or weight.

In the present embodiment, after client receives push task, user can have a feedback behavior, the feedback behavior to the task Including user as behavior and not as behavior, wherein can be positive act and act of omission as behavior, not as row To be usually act of omission, such as promoting task is house property advertisement, receives house property advertisement in the client of user, client to User shows house property advertisement, and user ignores to the advertisement, and during entire browsing pages, user is not clicked Advertisement, then this of user not as behavior is a kind of act of omission.If user clicks the off option in advertisement, use This conduct behavior at family is also a kind of act of omission.If user clicks advertisement, and is checked, then user's is this It is a kind of positive act as behavior.Client can monitor user to the feedback information of the task of popularization, i.e., monitoring user is to popularization The feedback behavior of task, then using the feedback behavior of user as feedback information is recorded as, wherein the feedback information includes positive and negative Feedforward information and negative-feedback information, wherein positive and negative feedforward information is the information for characterizing user and completing task, negative-feedback information is used to be table Take over the abortive information in family for use, such as characterization user directly closes the information etc. of the task of push, last client will take Business device sends the user to the feedback information of the push task.

In the present embodiment, as shown in Figure 1B, client and server in user's using terminal such as mobile phone establish connection (S1 Connection), such as user browses the circle of friends of oneself with mobile phone, the S101 to step S104 through the above steps of server 20, clothes Device be engaged in the client push push task (S2 connection), referring to Fig. 1 C, it is assumed that the push task is the circle of friends 33 to user The advertisement 30 for pushing shared bicycle after client receives the advertisement of shared bicycle, the advertisement of shared bicycle is shown to user, so Afterwards, after user sees the advertisement of shared bicycle, user ignores to the advertisement, continues the circle of friends for browsing oneself, entire During browsing, for user all without clicking advertisement, user end to server feeds back negative-feedback information.If user clicks extensively The off option 31 on announcement, user end to server feed back negative-feedback information.If user clicks advertisement, and is checked 32, then user end to server feeds back positive and negative feedforward information.In this way, server just acquires user to the feedback information of the task of popularization (step S105), server adjusts coupling index according to these feedback informations, so as to adjust the target user of next push task Group, and then reduce the negative effect to user.

In other embodiments of the invention, the feedback information includes positive and negative feedforward information and negative-feedback information, and described The correlation index between the user tag of the user and the label of the push task is modified according to the feedback information, including：

The user tag of the user and the mark of the push task is turned up in the feedback information if the feedback information is positive Correlation index between label；If the feedback information is negative-feedback information, the user tag for reducing the user is pushed away with described Send the correlation index between the label of task；If the feedback information is negative-feedback information, user's mark of the user is reduced Correlation index between label and the label of the push task.

If correlation index is indicated only with white list or blacklist, reduce the user tag of the user with it is described Correlation index between the label of push task can be to remove the mark of the mark of user or push task from white list, Or mark is continuously maintained at blacklist；If correlation index is indicated only with white and black list, described in reduction Correlation index between the user tag of user and the label of the push task can for by the mark of user from white list Blacklist is removed and increased to, or is continuously maintained at blacklist.If correlation index is indicated only with white list, it is turned up Correlation index between the user tag of the user and the label of the push task can be by the mark or push of user The mark of task is continuously maintained at white list；If association instruction is indicated only with blacklist, the user of the user is turned up Correlation index between label and the label of the push task can be by the mark of user or to push the mark of task from black It is removed on list；If correlation index is indicated only with white and black list, reduce the user tag of the user with Correlation index between the label of the push task can be to remove the mark of user from blacklist and increase to white name It is single, or it is continuously maintained at white list.

In other embodiments of the invention, in order to further accurately describe correlation index, the correlation index includes The corresponding number of white list and the corresponding number of blacklist, wherein the preset first condition is less than default time of blacklist Number；If the feedback information is negative-feedback information, the user tag of the user and the mark of the push task are reduced Correlation index between label, including：

If the feedback information shows that the user closes the push task or do not respond the push task, Determine that the feedback information is negative-feedback information；If white list and the use of the mark of the user in the push task The mark at family is greater than lowest threshold in the number of the white list of the push task, then reduces the number of the white list；If The mark of the user is lowest threshold in the number of the white list of the push task, then the mark of the user is placed in institute State the blacklist of push task；If the mark of the user increases the white list in the blacklist of the push task Number.

The user tag and the push task of the user is turned up in the feedback information if the feedback information is positive Label between correlation index, including：If the feedback information shows to push task described in the user response, it is determined that The feedback information is positive feedback information；If blacklist and the user of the mark of the user in the push task The number identified in the blacklist of the push task is greater than lowest threshold, then reduces the number of the blacklist；If described The mark of user is lowest threshold in the number of the blacklist of the push task, then the mark of the user is placed in described push away Send the white list of task；If time of the white list is turned up in the white list of the push task in the mark of the user Number.

In other embodiments of the invention, described to be determined according to the mark of the user and the mark of the push task Correlation index between the user tag of the user and the label of the push task is preset if the correlation index meets First condition, push task to described in the client push, including：

Step S11 obtains the user tag of the user according to the mark of the user, and the user tag is by user's Behavioral data generates；

In the present embodiment, the mode that step S11 obtains user tag includes two kinds, and it is local slow that one is server inquiries It deposits, checks whether that the label for being stored with user's concern, another kind are that server is obtained by the way of request response.

Step S12 determines the label of the push task according to the mark of the push task；

In the present embodiment, the label that the push task is determined according to the mark of the push task, including：According to The preset linked list of identifier lookup of the push task, obtains the push task.In other embodiments of the invention, The method also includes forming the process of linked list, referring to following step S21 and step S22.

Step S13 determines that the correlation index is full if the label of the user tag and the push task matches The foot preset first condition, pushes task to described in the client push.

In an embodiment of the present invention, the user tag that the user is obtained according to the mark of the user, including： User label of interest is searched in local cache according to the mark of the user；If the label of the push task Label of interest matches with the user, determines that the correlation index meets the preset first condition, to the visitor Family end pushes the push task.

In an embodiment of the present invention, the user tag that the user is obtained according to the mark of the user, including： User tag request is sent to the client, the tag request is for requesting user tag；The client is received to send User tag response, carry user tag in user tag response.

The embodiment of the invention also includes the processes for forming linked list, and therefore, this method further includes：

It step 21, is to be pushed away described in the push task determines from default tag library according to the attribute of the push task Send the label of task；

In the present embodiment, the attribute for pushing task includes at least one of following information, pushes the title of task, content, divides Category information etc. can extract keyword as label from information above, and keyword is excessive and without representativeness in order to prevent, can To preset a default tag library, default tag library can pay close attention to the big list of label, note for the customized operation of operation personnel For S_ALL, this list prevents user tag caching excessive mainly from artificial experience value.If the task of push is shopping, push away The label for sending the label of task that can stamp shopping；If push task is news, can according to the title of news and make a summary into Row keyword extraction, these keywords can be used as label；If push task is video, the name of video, performer, director Etc. can be used as label.

In the present embodiment, the method that step S21 can also have replacement, i.e. reception operation personnel matches the push task Operation is set, is the label that the push task determines the push task according to the configuration operation；The embodiment of the present invention uses Tag set configures operations task, and operation personnel only uses input label, it is no longer necessary to user is extracted from off-line data List improves efficiency.

Step 22, server establishes the associated column between the mark of the push task and the label of the push task Table；

In the present embodiment, linked list is used to characterize reflecting between the mark of push task and the label of the push task Relationship is penetrated, in general, a push task includes at least a label, so, which is mapping one by one or a pair of More mappings.

Step 23, according to the preset linked list of identifier lookup of the push task, the push task is obtained.

Step 23 provides a kind of label for realizing the determining push task of the mark according to the push task Method.

Above-mentioned step S21, the attribute according to the push task is the push task from default tag library Determine the label of the push task, including：

Step S211 determines the keyword of the push task according to the content of the push task；

Step S212, if the keyword in the default tag library, is appointed the keyword as the push The label of business, wherein the default tag library is by human configuration.

The embodiment of the present invention provides a kind of generation method of user tag again, and Fig. 2 is user tag of the embodiment of the present invention The implementation process schematic diagram of generation method, as shown in Fig. 2, this method further includes：

Step S201, terminal detect the network behavior of user's using terminal, and the access pair to the network behavior As carrying out keyword extraction；

In the present embodiment, the user tag of user is generated according to the keyword (key message) of user, it is seen that user tag It is generated by the network behavior data of user, for example user often accesses Taobao, this user can stamp the keyword of shopping automatically； User's browsing pages, title and abstract to the page carry out keyword extraction；User watch video, wherein the name of video, drill Member, director etc. can be used as keyword.

Step S202, if the keyword is in the default tag library, terminal is using the keyword as the use The user tag at family, wherein the default tag library is by human configuration；

In the present embodiment, by the keyword for acquiring user in above-mentioned steps S201：When user accesses webpage, analyzing web site The information such as type, web page title, Web Page Key Words extract keyword of the Feature Words in these information as user, if this A little keywords then directly abandon not in S_ALL.These labels can mark out the interest and focus of this user, to Family pushes the relevant operations task of these labels, and clicking rate can be high, and complaint can be lacked.

Step S203, terminal are that the user tag determines corresponding weight；

It in the present embodiment, is added if it is first time, sets weight=1, it can be with for already existing label (tag) It is indicated using following formula：

Weight (new)=weight (old)-(current time-uptime) * X+Y；

Wherein, X is time attenuation coefficient, and Y is to add primary increased weight number, and uptime indicates recent renewal time, Weight is (new) to indicate current weight, the weight before (old) expression of weight.If weight (old)-(current time- Uptime) * X deletes the label less than 0, or weight=1 is directly arranged.In the present embodiment, the weight of label can be with Time and change, therefore, the method that the embodiment of the present invention also proposes a kind of variation of label weight.It can guarantee user tag in this way It is generated by real time data, the corresponding tag set of a user, it is no longer necessary to store multiple user's set, reduce terminal The consumption of memory.In other embodiments of the invention, this method further includes：Terminal by user tag and the mark of user together It is sent to server, then server buffer is in local, the present embodiment due to that can guarantee that user tag is by real time data It generates, is the popularization task that user recommended user likes, to will not be caused to user so as to track the hobby of user Puzzlement.Meanwhile when as time goes by, the weight of a certain label is 0 or when less than 0, indicates that user has not liked this The content of aspect then deletes the label.So on the one hand user tag increases because of the network behavior of monitoring user, on the one hand Having can be reduced with the time, so as to reduce the local cache of terminal and server side.

Step S204, terminal are stored according to user tag of the preset storage organization to the user, the storage The weight and the user tag are included at least in structure.

In other embodiments of the invention, the method also includes：The user tag that the server is sent is received to ask It asks, the user tag request is for requesting user tag；The user tag request is responded, the weight is met preset The user tag of second condition carries in user tag response, and user tag response is sent to the service Device.

Technical solution provided in an embodiment of the present invention is mainly used among the operation system of product.Product operation usually pushes away Breath deliver letters to user terminal, if user to the information absolutely not interest of push, can be considered as harassing user.Commercialization and use It needs to weigh between registered permanent residence upright stone tablet, the embodiment of the present invention is just to provide technical solution, will take into account commercialization and acceptance of the users.

The embodiment of the present invention provides a kind of method for pushing, and Fig. 3 is that the implementation process of method for pushing of the embodiment of the present invention is illustrated Figure, as shown in figure 3, this method includes：

Step S301, operation personnel configure user tag white list；

Here, operation personnel carries out the first configuration operation on operation system, and the first configuration operation is for configuring user The white list of label, then, operation system receive the first configuration operation of operation personnel, and operation system is according to the of operation personnel One configuration operates the white list for determining user tag, and the white list of user tag is sent to custom system by operation system.

Step S302, user browse web sites；

Here, user browses web sites in custom system；

Step S303, custom system extract key message；

Here, custom system extracts the key message of user according to the behavior of user to browse web sites；

Step S304 generates the user tag of user according to the key message of user；

Here, according to the key message of user generate user user tag, it is seen that user tag by user behavior number Taobao is often accessed according to generation, such as user, this user can stamp the label of shopping automatically；User's browsing pages, to the page Title and abstract carry out keyword extraction, these keywords can be used as label；User watches video, wherein the name of video Word, performer, director etc. can be used as label.These labels can mark out the interest and focus of this user, push away to user Give these labels relevant operations task, clicking rate can be high, and complaint can be lacked.

Step S305, custom system generate user characteristics library；

Here, custom system generates user characteristics library according to user tag；

Step S306, operation personnel configure operations task；

Here, operation personnel carries out the second configuration operation on operation system, and the second configuration operation is for configuring operation Task, then, operation system receive the second configuration operation of operation personnel, and operation system is grasped according to the second of operation personnel the configuration Make to determine operations task.

Step S307, the label of operation personnel's appointed task concern；

Here, operation personnel carries out third configuration operation on operation system, and third configuration operation is used for appointed task The label of concern, then, the third that operation system receives operation personnel configure operation, and operation system is according to the third of operation personnel Configuration operates the label of the task of determination concern.

Step S308, user are connected to operation system；

Here, custom system is connected on operation system by user.

Step S309, operation system traverse online task；

Step S310, operation system judge the label whether user there is this task to pay close attention to；

Step S311, operation system obtain user tag list；

Here, operation system sends user tag list request to custom system, and the request is for obtaining user tag column Table；

Step S312, custom system return to user tag list；

Here, custom system receives user tag list request, and then custom system returns to user tag list.

Step S313, operation system determine the label that there is user task to pay close attention to according to user tag list；

Here, the user tag list that operation system is returned according to custom system judges whether user there is task to pay close attention to Label, if it is determined that the label that user has task to pay close attention to then issues task to custom system；

Step S314, operation system issue task；

Here, operating system issues task to custom system；

Step S315, user A directly close the task of push；

Here, custom system monitors user to the feedback information of task, which includes positive and negative feedforward information and bear anti- Feedforward information, wherein positive and negative feedforward information is the information for characterizing user and completing task, negative-feedback information is used to not complete for characterization user The information of task, such as characterization user directly close the information etc. of the task of push.The feedback information that custom system will monitor It is sent to operation system.

Step S316, operation system generate task label blacklist；

Operation system receives the feedback information that custom system occurs, and then judges whether the feedback information of user is positive feedback Information, if it is (such as information of user's completion task), then keeping the label of user is white list in the task, if with The feedback information at family is not positive and negative feedforward information but negative-feedback information (if information that user directly closes the task of push), that Operation system generates task label blacklist.

Step S317, user are connected to operation system；

Step S318 when operation system judges whether task issues, needs to consider blacklist situation.

In other embodiments of the invention, operation personnel configures operations task, in terms of choosing target user, only needs defeated Enter label list.After online, the label that operation system is configured according to task, automatical selects family.

In other embodiments of the invention, when user receives operations task, if directly closing this task, this All labels of user will record in the blacklist of this operations task.When a label is recorded to the number in blacklist This operations task will be no longer pushed if subsequent other users contain this label to certain amount.

In other embodiments of the invention, the big list of label is paid close attention in customized operation, is denoted as S_ALL, this list is main From artificial experience value, prevent user tag caching excessive.

The acquisition user tag of the other embodiment of the present invention may include：When user accesses webpage, analyzing web site type, The key messages such as web page title, Web Page Key Words extract feature of the Feature Words in these key messages as user, if should Feature then directly abandons feature not in S_ALL.If this feature is in S_ALL, using this feature as the label of user. As it can be seen that the embodiment of the present invention provides a kind of method for automatically generating user tag.

In other embodiments of the invention, the process of user tag is also updated, which includes：Define label storage knot Structure, in other examples, tag storage structure can be expressed as：{tag:Label, uptime:Recent renewal time, weight:Weight }.It adds for the first time, sets weight=1, it can be using following formula come table for already existing tag Show：

Weight (new)=weight (old)-(current time-uptime) * X+Y；

Wherein, X is time attenuation coefficient, and Y is to add primary increased weight number, and uptime indicates recent renewal time, Weight is (new) to indicate current weight, the weight before (old) expression of weight.If weight (old)-(current time- Uptime) * X is less than 0, directly setting weight=1.In the present embodiment, the weight of label can change with the time, because This, a kind of method that the embodiment of the present invention also proposes label weight variation.

In other embodiments of the invention, operations task is configured, needs the list of labels paid close attention to for task configuration, it can be with Using manual type, automated manner can also be used, manual type, that is, operation personnel configures operations task and configures for task The list of labels for needing to pay close attention to.After automated manner, i.e. operation system receive the task that other equipment are sent or get task, It is the label that task distribution needs to pay close attention to according to the attribute of task, wherein the attribute of task can be the keyword of task.

In other embodiments of the invention, user is online, and operation system obtains this user according to User ID in the buffer Label information, be denoted as u_tag.

In other embodiments of the invention, operation system successively detects the concern label of operations task configuration, checks use Whether family includes this label；If do not included, continue to repeat the above process, that is, continues to test the concern mark of operations task configuration Label, check whether user includes this label；If comprising according to the information of this tag in u_tag, according to following formula Calculate present weight：

Weight (new)=weight (old)-(current time-uptime) * X+Y；

If weight>0, this user meets the condition of issuing, and issues this task.

In other embodiments of the invention, user receives operations task, if directly closing briefing, system is connected to After this reported data, all labels of user are obtained, exclude the label of this task concern, this operations task is added in remaining label Run label blacklist.Storage format { tag in blacklist:Count }, indicate that each label is added to several times.

In other embodiments of the invention, when some operations task is there are when label blacklist, determine whether to one When user issues, need to consider situation of the label of this user in blacklist, if this user tag is corresponding in blacklist Count sum, if surmounting specified threshold, this task is not issued to this user.

From the above, it can be seen that the method for feature tag operation that the embodiment of the present invention proposes, operations task are not required to User list is manually obtained again, to improve the efficiency of operation.Further, proposition of the embodiment of the present invention automatically generates use The method of family label, and the method for proposing the variation of label weight；Label is stored by people, memory headroom is not only saved, also improves The precision degree of operation.In addition, the embodiment of the present invention proposes the blacklist strategy for operations task, have recorded user's Implicit negative-feedback information.The presence of blacklist, by the feedback of the user for the task that received with later to other users push In the condition of task, operation precision can be promoted, avoids the reduction of product public praise.

Based on embodiment above-mentioned, the embodiment of the present invention provides a kind of driving means, each list included by the driving means Each module included by member and each unit can pass through server such as computer, service cluster, the place in PC Device is managed to realize, can also be realized certainly by logic circuit；During embodiment, processor can be central processing unit (CPU), microprocessor (MPU), digital signal processor (DSP) or field programmable gate array (FPGA) etc..

Fig. 4 A is a kind of composed structure schematic diagram of driving means of the embodiment of the present invention, as shown in Figure 4 A, the device 400 packet It includes：

First detection unit 401 when establishing connection with the client of user for detecting, obtains the mark of the user Know；

First determination unit 402, for determining the mark of current push task；

Second determination unit 403, for determining the use according to the mark of the user and the mark of the push task Correlation index between the user tag at family and the label of the push task, the user tag are produced by the behavioral data of user It is raw；

Push unit 404, if meeting preset first condition for the correlation index, to the client push institute State push task；

First receiving unit 405, for receiving feedback of the user to the push task of the client transmission Information；

Unit 406 is modified, for modifying the user tag and the push task of the user according to the feedback information Label between correlation index.

In other embodiments of the invention, the modification unit, if being negative-feedback information for the feedback information, Reduce the correlation index between the user tag of the user and the label of the push task.

In other embodiments of the invention, the feedback information includes positive and negative feedforward information and negative-feedback information, described to repair Change unit, if be positive feedback information for the feedback information, the user tag and the push task of the user is turned up Label between correlation index；If the feedback information is negative-feedback information, user tag and the institute of the user are reduced State the correlation index between the label of push task.

In other embodiments of the invention, the correlation index includes that the corresponding number of white list and blacklist are corresponding Number, wherein the preset first condition is the preset times less than blacklist；The modification unit, including the first determining mould Block, first processing module and Second processing module, wherein：

First determining module, if showing user's closing push task for the feedback information or not ringing Answer the push task, it is determined that the feedback information is negative-feedback information；

First processing module, if white list and the user of the mark for the user in the push task The number identified in the white list of the push task is greater than lowest threshold, then reduces the number of the white list；If described The mark of user is lowest threshold in the number of the white list of the push task, then the mark of the user is placed in described push away Send the blacklist of task；

Second processing module, if for the user mark the push task blacklist, increase described in The number of white list.

In other embodiments of the invention, the first determining module, if showing the user for the feedback information Respond the push task, it is determined that the feedback information is positive feedback information；First processing module, if being used for the user Mark in the white list of the push task, then the number of the white list is turned up；Second processing module, if for described The mark of user the push task blacklist and the user mark the push task blacklist number Greater than lowest threshold, then the number of the blacklist is reduced；If the mark of the user is in the blacklist of the push task Number be lowest threshold, then the mark of the user is placed in the white list of the push task.

In other embodiments of the invention, second determination unit includes obtaining module and the second determining module, In：

The acquisition module obtains the user tag of the user, user's mark for the mark according to the user Label are generated by the behavioral data of user；

Second determining module determines the label of the push task for the mark according to the push task；

If the label of the user tag and the push task matches, it is determined that meet institute for the correlation index Preset first condition is stated, pushes task to described in the client push.

Wherein, the label that the push task is determined according to the mark of the push task, including：It is pushed away according to described It send the identifier lookup of task preset linked list, obtains the push task.

In other embodiments of the invention, the acquisition module, for according to the mark of the user in local cache It is middle to search user label of interest；If the label of the push task label phase of interest with the user Match, determines that the correlation index meets the preset first condition, push task to described in the client push.

In other embodiments of the invention, the acquisition module, for sending user tag request to the client, The tag request is for requesting user tag；The user tag response that the client is sent is received, the user tag is rung User tag is carried in answering.Accordingly, referring to fig. 4 shown in B, client in terminal include the second receiving unit 415, Unit 416 and the second transmission unit 417 are carried, wherein the second receiving unit 415, the user sent for receiving the server Tag request, the user tag request is for requesting user tag；Unit 416 is carried, is asked for responding the user tag It asks, the user tag that the weight meets preset second condition is carried in user tag response；Second sends list Member 417, for user tag response to be sent to the server.

In other embodiments of the invention, referring to fig. 4 shown in B, the client in terminal further includes the second detection Unit 411, the 4th determination unit 412, the 5th determination unit 413 and storage unit 414, wherein：

Second detection unit 411, for detecting the network behavior of user's using terminal, and to the network behavior It accesses object and carries out keyword extraction；

4th determination unit 412, if for the keyword in the default tag library, using the keyword as The user tag of the user, wherein the default tag library is by human configuration；

5th determination unit 413, for determining corresponding weight for the user tag；

Storage unit 414, it is described to deposit for being stored according to user tag of the preset storage organization to the user The weight and the user tag are included at least in storage structure.

In other embodiments of the invention, described device further includes third determination unit, establishes unit, wherein：It is described Third determination unit is described in the push task determines from default tag library for the attribute according to the push task The label of push task；Alternatively, the configuration received to the push task operates, it is that the push is appointed according to configuration operation Business determines the label of the push task；Described to establish unit, mark and the push for establishing the push task are appointed Linked list between the label of business；

Accordingly, second determining module, for the preset linked list of identifier lookup according to the push task, Obtain the push task.

In other embodiments of the invention, the third determination unit, including third determining module and the 4th determine mould Block, wherein：The third determining module, for determining the keyword of the push task according to the content of the push task； 4th determining module, if be determined as the keyword described for the keyword in the default tag library The label of push task, wherein the default tag library is by human configuration.

The description of apparatus above embodiment, be with the description of above method embodiment it is similar, have same embodiment of the method Similar beneficial effect.For undisclosed technical detail in apparatus of the present invention embodiment, embodiment of the present invention method is please referred to Description and understand.

Based on embodiment above-mentioned, the embodiment of the present invention provides a kind of generating means of user tag, included by the device Each unit, can be realized by the processor in terminal device such as computer PC, certainly can also be by patrolling Circuit is collected to realize；During embodiment, processor can be CPU, MPU, DSP or FPGA etc..The device further includes：

In other embodiments of the invention, described device further includes：Second receiving unit, for receiving the server The user tag of transmission is requested, and the user tag request is for requesting user tag；Unit is carried, for responding the user Tag request carries the user tag that the weight meets preset second condition in user tag response；Second Transmission unit, for user tag response to be sent to the server.

It in other embodiments of the invention, further include the recent renewal of the user tag in first storage organization Time, described device further include：Updating unit, for according to weight (new)=weight (old)-(current time- Uptime) * X+Y updates the weight in the storage organization；Wherein, X is time attenuation coefficient, and Y is to add primary increased power Tuple, uptime indicate recent renewal time, and weight is (new) to indicate current weight, the power before (old) expression of weight Weight, if less than 0, weight=1 is directly arranged in weight (old)-(current time-uptime) * X.

In the embodiment of the present invention, if realizing above-mentioned method for pushing or user tag in the form of software function module Generation method, and when sold or used as an independent product, it also can store in a computer readable storage medium. Based on this understanding, substantially the part that contributes to existing technology can be in other words for the technical solution of the embodiment of the present invention It is expressed in the form of software products, which is stored in a storage medium, including some instructions are used So that a computer equipment (can be personal computer, server or network equipment etc.) executes each reality of the present invention Apply all or part of the method.And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read Only Memory), the various media that can store program code such as magnetic or disk.In this way, the embodiment of the present invention Any specific hardware and software is not limited to combine.

Correspondingly, the embodiment of the present invention provides a kind of server, including memory, processor and storage are on a memory simultaneously The computer program that can be run on a processor, the processor realize above-mentioned method for pushing when executing described program.Accordingly Ground, the embodiment of the present invention provide a kind of terminal, including memory, processor and storage can transport on a memory and on a processor Capable computer program, the processor realize the generation method of above-mentioned user tag when executing described program.Correspondingly, originally Inventive embodiments provide a kind of computer readable storage medium, are stored thereon with computer program, and the computer program is processed Device realizes the generation method of above-mentioned method for pushing or above-mentioned user tag when executing.The above server, terminal and storage The description of media embodiment, be with the description of above method embodiment it is similar, have with embodiment of the method it is similar beneficial to effect Fruit.

During realization, when server or terminal are using equipment realization is calculated, Fig. 5 is to calculate in the embodiment of the present invention A kind of hardware entities schematic diagram of equipment, the hardware entities of the calculating equipment 500 include：It is processor 501, communication interface 502, defeated Enter module 503, display module 504 and memory 505, wherein

The usually control of processor 501 calculates the overall operation of equipment 500.For example, input module 503 may be embodied as touching Screen exports the operating characteristics of characterization touch screen to the processor 501 (including contact position, number of contacts, triggering pressure) User's operation data, processor 501 can parse user's operation data and determine the function that user triggers in display interface, generate The display data of the function of corresponding triggering, so that display module 504 loads the page of the function of corresponding triggering.

Communication interface 502 can make calculating equipment pass through network and other terminals or server communication.

Input module 503 can be configured to receive the character information of input, and generate and user setting and function control There is OFF signal input.Wherein, input module may include touch-control surface, which collects the touching of user on it or nearby Touching operation, (for example user is attached in touch-control surface or in touch-control surface using any suitable object or attachment such as finger, stylus Close operation), touch operation bring signal is obtained, contact coordinate is converted the signal into, then gives the processing of processor 501, and The order that processor 501 is sent can be received and executed.

Display module 504 is configurable to the function and relevant information of the realization of video-stream processor 501.

Memory 505 is configured to store the instruction and application that can be performed by processor 501, can also cache device to be processed 501 and calculate equipment 500 in each module it is to be processed or processed data (for example, image data, audio data, voice Communication data and video communication data), flash memory (FLASH) or random access storage device 505 (RAM, Random can be passed through Access Memory) it realizes.

It should be understood that " one embodiment " or " embodiment " that specification is mentioned in the whole text mean it is related with embodiment A particular feature, structure, or characteristic is included at least one embodiment of the present invention.Therefore, occur everywhere in the whole instruction " in one embodiment " or " in one embodiment " not necessarily refer to identical embodiment.In addition, these specific features, knot Structure or characteristic can combine in any suitable manner in one or more embodiments.It should be understood that in various implementations of the invention In example, magnitude of the sequence numbers of the above procedures are not meant that the order of the execution order, and the execution sequence of each process should be with its function It can determine that the implementation process of the embodiments of the invention shall not be constituted with any limitation with internal logic.The embodiments of the present invention Serial number is for illustration only, does not represent the advantages or disadvantages of the embodiments.

It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row His property includes, so that the process, method, article or the device that include a series of elements not only include those elements, and And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do There is also other identical elements in the process, method of element, article or device.

In several embodiments provided herein, it should be understood that disclosed device and method can pass through it Its mode is realized.Apparatus embodiments described above are merely indicative, for example, the division of the unit, only A kind of logical function partition, there may be another division manner in actual implementation, such as：Multiple units or components can combine, or It is desirably integrated into another system, or some features can be ignored or not executed.In addition, shown or discussed each composition portion Mutual coupling or direct-coupling or communication connection is divided to can be through some interfaces, the INDIRECT COUPLING of equipment or unit Or communication connection, it can be electrical, mechanical or other forms.

Above-mentioned unit as illustrated by the separation member, which can be or may not be, to be physically separated, aobvious as unit The component shown can be or may not be physical unit；Both it can be located in one place, and may be distributed over multiple network lists In member；Some or all of units can be selected to achieve the purpose of the solution of this embodiment according to the actual needs.In addition, Each functional unit in various embodiments of the present invention can be fully integrated in one processing unit, be also possible to each unit difference Separately as a unit, can also be integrated in one unit with two or more units；Above-mentioned integrated unit both may be used To use formal implementation of hardware, can also be realized in the form of hardware adds SFU software functional unit.

Those of ordinary skill in the art will appreciate that：Realize that all or part of the steps of above method embodiment can pass through The relevant hardware of program instruction is completed, and program above-mentioned can store in computer-readable storage medium, which exists When execution, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned includes：Movable storage device, ROM, magnetic The various media that can store program code such as dish or CD.

If alternatively, the above-mentioned integrated unit of the present invention is realized in the form of software function module and as independent product When selling or using, it also can store in a computer readable storage medium.Based on this understanding, the present invention is implemented Substantially the part that contributes to existing technology can be embodied in the form of software products the technical solution of example in other words, The computer software product is stored in a storage medium, including some instructions are used so that computer equipment (can be with It is personal computer, server or network equipment etc.) execute all or part of each embodiment the method for the present invention. And storage medium above-mentioned includes：Various Jie that can store program code such as movable storage device, ROM, magnetic or disk Matter.

The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.

Claims

1. a kind of method for pushing, which is characterized in that the method includes：

Determine the mark of current push task；

Determine that the user tag of the user and the push are appointed according to the mark of the mark of the user and the push task Correlation index between the label of business, the user tag are generated by the behavioral data of user；

The correlation index between the user tag of the user and the label of the push task is modified according to the feedback information.

2. the method according to claim 1, wherein the use for modifying the user according to the feedback information Correlation index between family label and the label of the push task, including：

If the feedback information be negative-feedback information, reduce the user user tag and the push task label it Between correlation index.

3. according to the method described in claim 2, it is characterized in that, the correlation index includes the corresponding number of white list and black The corresponding number of list, wherein the preset first condition is the preset times less than blacklist；If the feedback Information is negative-feedback information, reduces the correlation index between the user tag of the user and the label of the push task, packet It includes：

If the feedback information shows that the user closes the push task or do not respond the push task, it is determined that The feedback information is negative-feedback information；

If the mark of the user is in the white list of the push task and the mark of the user is in the push task The number of white list is greater than lowest threshold, then reduces the number of the white list；If the mark of the user is in the push The number of the white list of task is lowest threshold, then the mark of the user is placed in the blacklist of the push task；

If the mark of the user increases the number of the white list in the blacklist of the push task.

4. method according to any one of claims 1 to 3, which is characterized in that the mark and institute according to the user The correlation index between the user tag of the determining user of mark of push task and the label of the push task is stated, if The correlation index meets preset first condition, pushes task to described in the client push, including：

The user tag of the user is obtained according to the mark of the user, the user tag is produced by the behavioral data of user It is raw；

The label of the push task is determined according to the mark of the push task；

If the label of the user tag and the push task matches, it is described preset to determine that the correlation index meets First condition pushes task to described in the client push.

5. according to the method described in claim 4, it is characterized in that, described obtain the user's according to the mark of the user User tag, including：User label of interest is searched in local cache according to the mark of the user；

If the label of the push task label of interest with the user matches, determine that the correlation index meets institute Preset first condition is stated, pushes task to described in the client push.

6. according to the method described in claim 4, it is characterized in that, described obtain the user's according to the mark of the user User tag, including：

User tag request is sent to the client, the tag request is for requesting user tag；

The user tag response that the client is sent is received, carries user tag in the user tag response.

7. according to the method described in claim 4, it is characterized in that, the method also includes：

It is the mark that the push task determines the push task from default tag library according to the attribute of the push task Label；Alternatively, the configuration received to the push task operates, it is to be pushed away described in the push task determines according to configuration operation Send the label of task；

Establish the linked list between the mark of the push task and the label of the push task；

The label that the push task is determined according to the mark of the push task, including：According to the push task The preset linked list of identifier lookup obtains the push task.

8. the method according to the description of claim 7 is characterized in that the attribute according to the push task, is marked with from pre- It is the label that the push task determines the push task in label library, including：

The keyword of the push task is determined according to the content of the push task；

If the keyword is in the default tag library, using the keyword as the label of the push task, wherein The default tag library is by human configuration.

9. a kind of generation method of user tag, which is characterized in that the method also includes：

The network behavior of user's using terminal is detected, and keyword extraction is carried out to the access object of the network behavior；

Corresponding weight is determined for the user tag；

It stores, is included at least in the storage organization described according to user tag of the preset storage organization to the user Weight and the user tag.

10. according to the method described in claim 9, it is characterized in that, the method also includes：

The user tag request that the server is sent is received, the user tag request is for requesting user tag；

The user tag request is responded, the user tag that the weight meets preset second condition is carried in the user In label response, and user tag response is sent to the server.

11. according to the method described in claim 9, it is characterized in that, further including user's mark in first storage organization The recent renewal time of label, the method also includes：

The weight in the storage organization is updated according to weight (new)=weight (old)-(current time-uptime) * X+Y； Wherein, X is time attenuation coefficient, and Y is to add primary increased weight number, and uptime indicates recent renewal time, weight It is (new) to indicate current weight, the weight before (old) expression of weight, if weight (old)-(current time-uptime) * X Less than 0, directly setting weight=1.

12. a kind of server including memory, processor and stores the computer that can be run on a memory and on a processor Program, which is characterized in that the processor realizes the described in any item push of the claims 1 to 8 when executing described program Method.

13. a kind of terminal including memory, processor and stores the computer journey that can be run on a memory and on a processor Sequence, which is characterized in that the processor realizes the described in any item user's marks of the claims 9 to 11 when executing described program The generation method of label.

14. a kind of driving means, which is characterized in that described device includes：

First determination unit, for determining the mark of current push task；

Second determination unit, for determining the user of the user according to the mark of the user and the mark of the push task Correlation index between label and the label of the push task, the user tag are generated by the behavioral data of user；

Push unit pushes if meeting preset first condition for the correlation index to described in the client push Task；

First receiving unit, for receiving feedback information of the user to the push task of the client transmission；

Modify unit, for modified according to the feedback information user user tag and the push task label it Between correlation index.

15. a kind of generating means of user tag, which is characterized in that described device further includes：

Second detection unit, for detecting the network behavior of user's using terminal, and the access pair to the network behavior As carrying out keyword extraction；

4th determination unit, if for the keyword in the default tag library, using the keyword as the use The user tag at family, wherein the default tag library is by human configuration；

Storage unit, for being stored according to user tag of the preset storage organization to the user, the storage organization In include at least the weight and the user tag.