CN116055551A - Information pushing method, device and system, electronic equipment and storage medium - Google Patents
Information pushing method, device and system, electronic equipment and storage medium Download PDFInfo
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- CN116055551A CN116055551A CN202211446260.2A CN202211446260A CN116055551A CN 116055551 A CN116055551 A CN 116055551A CN 202211446260 A CN202211446260 A CN 202211446260A CN 116055551 A CN116055551 A CN 116055551A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages
- H04M1/72436—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages for text messaging, e.g. SMS or e-mail
Abstract
The embodiment of the invention provides an information pushing method, an information pushing device, an information pushing system, electronic equipment and a storage medium, which are applied to an information pushing server, wherein the information pushing method comprises the following steps: receiving an information pushing request sent by a service server, wherein the information pushing request comprises pushing information content and label information, the label information is determined according to the pushing information content, a user label corresponding to the label information is obtained from pre-stored user label data, user equipment associated with the user label is determined, and the pushing information content is pushed to the user equipment. According to the embodiment of the invention, the user label data is stored through the push information server, the user label is obtained according to the push request, the target user equipment is determined, and the user equipment does not need to be selected in a circle before the push information is sent, so that the time-consuming problem of selecting the equipment according to the push information content is avoided, the data processing cost is saved, and the timeliness of sending the push information to the user equipment is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to an information pushing method, an apparatus, a system, an electronic device, and a storage medium.
Background
The information pushing method provided by the prior art can comprise the following steps: firstly, a server receives a user portrait reported by a user terminal, wherein the user portrait is a depiction of user or product characteristic attributes through each dimension, and analyzes and counts the characteristics, and potential value information is mined, so that an information overall view of a user is abstracted; secondly, service personnel of an operation center select all user equipment in a user portrait service module of a server according to information to be pushed; thirdly, after the user equipment is selected, the operation center sends push information to be pushed to the user to the server; fourth, the server pushes the push information to the user equipment according to the user equipment selected by the user portrait service module, so that information push is completed.
However, in the prior art, when the server uses the user portrait service module to select the user equipment independently, the staff of the operation center need to select the user equipment meeting the pushing condition from all user portraits through the user portrait service module when information is pushed each time. Under the condition that the data volume of the user equipment is huge, the server still needs to select the user equipment meeting the conditions from all user figures according to each piece of push information, and the repeated selection can possibly generate the problems that the processing efficiency of the selected user equipment is low and the time consumption of the selected user equipment is long, so that the information is not pushed timely.
Disclosure of Invention
The embodiment of the invention aims to provide an information pushing method, device, system, electronic equipment and storage medium, so as to improve the efficiency of determining user equipment and realize the effect of timely pushing information to the user equipment. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided an information pushing method, applied to a pushing information server, where the pushing information server is communicatively connected to a service server and a user equipment, the method including:
receiving an information push request sent by the service server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
acquiring a user tag corresponding to the tag information from pre-stored user tag data, and determining user equipment associated with the user tag;
pushing the push information content to the user equipment.
Optionally, before receiving the information push request sent by the service server, the method further includes:
receiving user tag data reported by the user equipment, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment;
And storing the user tag data and the association information of the user tag data and the user equipment.
Optionally, the acquiring the user tag corresponding to the tag information from the pre-stored user tag data includes:
analyzing the information push request to obtain the label information in the information push request;
matching the prestored user tag data according to the tag information;
and acquiring the user tag in the user tag data according to the matching result.
Optionally, the push request further includes a processing manner of a tag, and the determining the user equipment associated with the user tag includes:
processing the user tag according to the processing mode of the tag;
searching pre-stored association information between the user tag data and the user equipment;
and determining the user equipment corresponding to the processed user tag according to the processing mode of the tag and the association information.
Optionally, the processing the user tag according to the processing mode of the tag includes:
if at least two user labels are processed and the processing modes of the labels are combination, combining the user labels to obtain a combined second user label;
And if one user label is processed and the processing mode of the label is selected or removed, marking the processing mode on the user label to obtain a marked third user label.
Optionally, the determining the user equipment associated with the user tag includes:
determining user equipment corresponding to the second user tag according to the second user tag when the processing mode of the tag is combination, wherein the second user tag is the user tag after combination or the user tag after combination;
and under the condition that the processing mode of the label is selected or removed, determining user equipment corresponding to the third user label to be selected or determining user equipment except the user equipment corresponding to the third user label according to the marked third user label.
In a second aspect of the present invention, an information pushing device is provided, and is applied to a pushing information service end, where the pushing information service end is communicatively connected with a service end and a user equipment end, and the device includes:
the receiving request module is used for receiving an information push request sent by the business server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
The information acquisition module is used for acquiring the user tag corresponding to the tag information from the pre-stored user tag data and determining user equipment associated with the user tag;
and the pushing information module is used for pushing the pushing information content to the user equipment.
Optionally, the apparatus further comprises:
the receiving tag module is used for receiving user tag data reported by the user equipment side, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment;
and the storage tag module is used for storing the user tag data and the association information of the user tag data and the user equipment.
Optionally, the information acquisition module includes:
the analysis information sub-module is used for analyzing the information push request to obtain the label information in the information push request;
the matching data sub-module is used for matching the prestored user tag data according to the tag information;
and the label obtaining sub-module is used for obtaining the user label in the user label data according to the matching result.
Optionally, the information acquisition module further includes:
the label processing sub-module is used for processing the user label according to the processing mode of the label;
the searching information sub-module is used for searching the prestored association information between the user tag data and the user equipment;
and the determining information sub-module is used for determining the user equipment corresponding to the processed user tag according to the processing mode of the tag and the associated information.
Optionally, the label processing sub-module is specifically configured to:
if at least two user labels are processed and the processing modes of the labels are combination, combining the user labels to obtain a combined second user label;
and if one user label is processed and the processing mode of the label is selected or removed, marking the processing mode on the user label to obtain a marked third user label.
Optionally, the information acquisition module is specifically configured to:
determining user equipment corresponding to the second user tag according to the second user tag when the processing mode of the tag is combination, wherein the second user tag is the user tag after combination or the user tag after combination;
And under the condition that the processing mode of the label is selected or removed, determining user equipment corresponding to the third user label to be selected or determining user equipment except the user equipment corresponding to the third user label according to the marked third user label.
In a third aspect of the present invention, there is provided an information push system, the system comprising:
the pushing information server is used for receiving the information pushing request sent by the business server; the information pushing request comprises pushing information content and label information, the label information is determined according to the pushing information content, a user label corresponding to the label information is obtained from pre-stored user label data, user equipment associated with the user label is determined according to the user label, and the pushing information content is pushed to the user equipment;
the business server is used for sending the information pushing request to the pushing information server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
the user equipment side is used for reporting user tag data, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment; and receiving the push information content pushed by the push information server.
In yet another aspect of the present invention, there is also provided an electronic device including a processor, a communication interface, a memory, and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and the processor is used for realizing any one of the information pushing methods when executing the programs stored in the memory.
In yet another aspect of the present invention, there is also provided a computer readable storage medium having instructions stored therein, which when executed on a computer, cause the computer to perform any of the above-described information pushing methods.
In yet another aspect of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the information pushing methods described above.
The information pushing method provided by the embodiment of the invention is applied to a pushing information service end, the pushing information service end is in communication connection with a business service end and a user equipment end, the pushing information service end receives an information pushing request sent by the business service end, the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content; in the embodiment of the invention, the pushing information server can store the user tag data by introducing the user tag processing and pushing user tag function module, directly acquire the user tag according to the pushing request, determine the target user equipment, and avoid the time-consuming problem of selecting the equipment before pushing the information, thereby avoiding the time-consuming problem of selecting the equipment according to the pushing information content, saving the data processing cost and improving the timeliness of sending the pushing information to the user equipment.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
Fig. 1 is a flowchart illustrating steps of an information pushing method according to an embodiment of the present invention;
FIG. 2 is one of the step flowcharts of step 102 in the step flowchart of an information push method provided in FIG. 1;
FIG. 3 is a second flowchart of step 102 in the flowchart of the step of the information pushing method provided in FIG. 1;
fig. 4 is a second flowchart of a step of an information pushing method according to an embodiment of the present invention;
fig. 5 is an application scenario schematic diagram of an information push method provided by an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an information pushing device according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an information push system according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.
Referring to fig. 1, a step flow chart of an information pushing method provided by an embodiment of the present invention is shown, and the step flow chart is applied to a pushing information service end shown in fig. 5, where the pushing information service end is communicatively connected with a service end and a user equipment end, and the method may include:
In the embodiment of the invention, the push information service end is in communication connection with the business service end and the user equipment end, and the push information service end receives an information push request sent by the business service end, wherein the information push request comprises push information content which needs to be pushed to the user equipment end and tag information determined according to the push information content.
The service end generates an information Push request according to information content to be pushed or an information Push instruction input by a user, the information Push request sent by the service end is received by the Push information service end, the information Push request comprises Push information content, label information and a processing mode of the label, wherein the Push information content can be APP Push (message Push), subscription information, short message notification, service number notification and the like, and the APP Push is active Push of operators to user equipment through products or tools. The user sees the push message notification on the mobile device lock screen and the notification bar, which clicks on the APP and goes to the corresponding page.
In this embodiment, the service server is configured to send a push request for pushing information to the push information server, where the push information server is configured to receive an information push request sent by the service server, determine a user device according to the information push request, and implement pushing information to a target user device.
Specifically, an information push request received by a push information server side includes push information content and tag information, the tag information is determined by a service server side according to the push information content, it is to be noted that before the service server side sends push information, a user tag list stored in a database is called, a user tag capable of indicating a target user device is determined based on the content of the information to be pushed, identification information of the user tag or a storage address of the user tag is searched in the user tag list, the identification information and the storage address of the user tag are processed into tag information, the service server side sends the push request according to push information content or push information requirement to be pushed, and the push request can be sent in a message form, wherein the push request includes the push information content and the tag information.
In the embodiment of the invention, the push information server receives the information push request sent by the service server, so that the push information server can further process the user tag according to the information carried in the information push request, thereby determining the user equipment for pushing the information and realizing the push of the push information content to the user equipment.
In the embodiment of the invention, the push information server acquires the user tag corresponding to the tag information from the pre-stored user tag data according to the tag information in the received push information request, and determines the user equipment associated with the user tag according to the acquired user tag.
In this embodiment, the push information server collects the user tags reported by the user device in advance, stores a plurality of user tags in the tag collection module, that is, stores the user tags as user tag data, and, because each user tag has a corresponding relationship with the user device, the tag collection module also stores the association information between the user tag and the user device, for example, tag a and tag b are reported by user device a, then stores tag a and tag b in the user tag data, and stores the information associated with tag a and tag b, so that the information acquisition module of the push information server can call when searching for the user tag and the user device.
It should be noted that, from the viewpoint of establishing dimensions, the user labels are classified into user attribute classes, user behavior classes, and the like, and each user label is used for indicating at least one feature of the user equipment; the user tag in the embodiment may be a user tag of a user behavior class, and the common user behavior dimension user tag includes user browsing behavior, user subscription drama behavior, user registration information, user playing preference and the like.
Specifically, the push information server acquires a user tag from user tag data according to tag information included in an information push request, wherein the tag information comprises main information such as a user tag storage address, a user tag identification and the like, an information acquisition module of the push information server inquires user tag data stored in advance by a tag collection module based on the tag information, and determines user equipment associated with the user tag according to association information of the user tag and the user equipment.
Specifically, as shown in fig. 2, fig. 2 is one of the step flowcharts of step 102 of the information pushing method shown in fig. 1, and step 102 may include the following steps:
Specifically, an information acquisition module of the push information server performs data processing on the received information push request, analyzes the information push request, and analyzes tag information included in a request message.
After the information acquisition module of the push information server acquires the received information push request from the memory, the information push request is decoded, and content carried in the information push request, namely label information, is analyzed to obtain a user label storage address, a user label identification and the like of the label information. So that the push information server can further acquire the user tag from the user tag data according to the tag information.
Specifically, an information acquisition module of the push information server acquires information such as a user tag storage address, a user tag identification and the like according to the analyzed tag information, and performs data matching on the user tag identification in the tag information and the user tag in the user tag database in the user tag data stored by the tag collection module.
In this embodiment, the push information server includes a tag collection module and an information acquisition module, which can directly match a required user tag based on tag information in an information push request, and does not need to select a user device in a circle before pushing information, so that a complicated process of selecting a device in other servers according to push information content is avoided, and the cost of data processing is saved.
In this embodiment, the push information server obtains, from the pre-stored user tag data, a user tag corresponding to the tag information according to a matching result that the user tag identifier in the tag information matches with the user tag data in the user tag database, so as to determine the user device to use.
In the embodiment of the invention, the push information server acquires the label information in the information push request according to the received information push request, and determines one or more user labels corresponding to the user equipment from the prestored user label data, thereby saving the data processing cost.
Specifically, as shown in fig. 3, fig. 3 is a second step flowchart of step 102 of the information pushing method shown in fig. 1, and step 102 may further include the following steps:
It should be noted that, the information push request sent by the service end of the push information server end further includes a processing mode of a tag, where the service end invokes a user tag list stored in advance in the database, determines, based on information content to be pushed, a user tag capable of indicating a target user device, where at least one user tag of the user device is indicated, and the user tag needs to be combined or otherwise processed to characterize the target user device, so that the push request sent by the service end to the push information server end includes the push information content, the tag information, and the processing mode of the tag.
For example, the service server may determine a processing manner of the tag according to the content of the push information and the number of the required user tags, that is, determine the required user tag according to the content of the push information, if the user tag of the user device can be indicated to be only one, the processing manner of the determined tag may be selected or removed, that is, the push information server may directly select the user device corresponding to the user tag, or remove the user device corresponding to the user tag, and select the rest of the user devices; if at least two user tags of the user equipment can be indicated, determining that the processing modes of the tags are combination.
Specifically, the pushing information service end processes the acquired user tag according to the processing mode of the tag, and the processing of the user tag according to the processing mode of the tag can include the following two cases:
if at least two user labels are processed and the processing modes of the labels are combination, combining the user labels to obtain a combined second user label;
if one user label is processed and the processing mode of the label is selected or removed, the processing mode is marked on the user label, and a marked third user label is obtained.
Specifically, for example, when a movie and television movie to be aired needs to be aired to push movie notification information, an operator at a service server determines that a user equipment range for transmitting the push information is user equipment with an age of 18 to 40 years and user registration information is a member according to a promotion plan, based on the user equipment range, the operator at the service server determines that a required user tag is: and indicating the user label a with the age of 18 to 40 years, indicating the user label b with the user registration information as a member, determining that the processing mode of the label is the combination of the user label a and the user label b, and combining the user label according to the processing mode of the label by an information acquisition module of the push information service end to obtain a combined second user label.
Specifically, for example, when a movie and television drama needs to push notification information of subscribing to a chasing drama, an operator at a service server determines, according to a promotion plan, that a user equipment range for transmitting the push information is a user equipment which is not subscribed to the movie and television drama, so that the operator at the service server determines, according to the notification information to be pushed, that a required user tag is: and indicating a user label a subscribed to the movie and television drama, determining that the processing mode of the label is rejection, and if the processing mode of the label is rejection, marking the processing mode on the user label a as rejection, so as to obtain a marked third user label, so that when the processing mode of the label is determined by the pushing information service end, rejecting the user equipment corresponding to the third user label, and pushing information to other user equipment.
It should be noted that, the specific process that the service server selects the user tag from the pre-stored user tag list according to the content of the push information is as follows: because the information of all the user tags of the service server is partially or completely displayed in the user tag list, and the length of each user tag is a fixed value, the service server responds to the operations of clicking an interface button or other inquiry and selecting the user tag by an operator, and selects the user tag. When a plurality of user tags are in a stacked state, in order to select the user tag a, the user tag a is searched in a mouse click control or touch control manner, and in the embodiment of the invention, the process of determining the required tag by the service server is not specifically limited, and will not be described in detail herein.
In this embodiment, the push information server determines, based on the processed user tag, a user device corresponding to the processed user tag, and first queries association information of user tag data and user devices stored in advance, thereby determining a user device corresponding to each user tag.
Specifically, the push information server determines the user equipment corresponding to the processed user label as target user equipment according to the related information of the queried user label and the user equipment, so as to realize push information to the target user equipment.
For example, when the processing mode of the tag is combination, the user equipment corresponding to the combined second user tag is determined according to the combined second user tag and the associated information, and when the processing mode of the tag is selection, the user equipment corresponding to the third user tag is determined according to the marked third user tag and the associated information.
Specifically, according to the processing mode and the associated information of the tag, determining the user equipment corresponding to the processed user tag includes the following two cases:
Under the condition that the processing mode of the labels is combination, determining user equipment corresponding to a second user label according to the second user label, wherein the second user label is the user label after combination operation or the user label after combination operation;
and under the condition that the processing mode of the labels is selected or removed, determining user equipment corresponding to the selected third user label or determining user equipment except the user equipment corresponding to the third user label according to the marked third user label.
It should be noted that, for the hot-air drama a and the hot-air drama B that need to push information, the user tag a is used to indicate the user equipment that subscribes to the hot-air drama a play notification indication, the user tag B is used to indicate the user equipment that subscribes to the hot-air drama B play notification indication, that is, the hot-air drama a and the hot-air drama B that need to be pushed according to needs, the target user equipment is all the user equipment that subscribes to the hot-air drama a or B, the push information server performs an or operation combination process on the user tags a and B to obtain a second user tag, that is, the second user tag is the user tag after the or operation combination, and the push information server determines the user equipment corresponding to the second user tag according to the second user tag.
For example, for a hot-box play a that needs to push information, the user device that can push information includes: the user label a is used for indicating user equipment subscribing to the play notification of the hot-air play A, the user label b is user equipment indicating that the age is within 18-40 years old for user information, namely the hot-air play A to be pushed is determined as user equipment within 18-40 years old and user equipment subscribing to the play notification of the hot-air play A, the push information server performs operation combination processing on the user labels a and b to obtain a second user label, namely the second user label is the user label after operation combination, and the push information server determines user equipment corresponding to the second user label according to the second user label.
In the embodiment of the invention, the push information server processes the user tag according to the processing mode of the tag, and can determine the target user equipment of the push information based on the processed user tag. Because the Internet product has a large number of user equipment, and a large number of overlapping exists among the user equipment indicated by different user labels, the problem of repeatedly selecting the user equipment can be solved.
In this embodiment, the push information server pushes the push information content to the user device according to the determined user device, so as to implement timely and efficient information push. The push information service end is in communication connection with the user equipment end and can perform information interaction with all user equipment of the user equipment end.
The information pushing method provided by the embodiment of the invention is applied to a pushing information service end, the pushing information service end is in communication connection with a business service end and a user equipment end, the pushing information service end receives an information pushing request sent by the business service end, the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content; in the embodiment of the invention, the pushing information server can store the user tag data by introducing the user tag processing and pushing user tag function module, directly acquire the user tag according to the pushing request, determine the target user equipment, and avoid the time-consuming problem of selecting the equipment before pushing the information, thereby avoiding the time-consuming problem of selecting the equipment according to the pushing information content, saving the data processing cost and improving the timeliness of sending the pushing information to the user equipment.
Referring to fig. 4, fig. 4 shows a second flowchart of a step of information pushing provided by the embodiment of the present invention, and before step 101, the method further includes the following steps:
and 104, receiving user tag data reported by a user equipment side, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment.
In the embodiment of the invention, the push information service end is in communication connection with the user equipment end, and the push information service end receives user tag data reported by each user equipment of the user equipment end, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment.
In this embodiment, the user tag reported by the user device includes data such as user browsing behavior, user subscription drama behavior, user registration information, user playing preference, etc., and the embodiment of the present invention does not specifically limit the type of the user tag received by the push information server.
Specifically, the user equipment is interaction equipment for pushing the information service end and the user, and can be a computer, a notebook, a mobile phone and the like, and can also be other intelligent terminal equipment. Each user equipment is connected with the push information service end through the communication equipment and is used for reporting and receiving information to the push information service end.
It should be noted that, the user equipment may report the user tag to the tag collection module of the push information server, where the tag collection module stores the received multiple user tags as user tag data, and the tag collection module and the user equipment receive the reported user tag by adopting a transmission protocol and record user equipment information corresponding to the user tag, that is, association information of the user tag and the user equipment.
In the embodiment of the invention, a tag collection module in the push information server processes the received data stream of the user tag, and the tag collection module is used for receiving the user tag sent by the user equipment, converting the user tag in the form of the data stream into identifiable user tag information, storing the identifiable user tag information as user tag data, and storing the association information of the user tag and the user equipment.
Specifically, the tag collection module in the push information server may adopt a distributed collection technology to collect a large number of multi-source multi-dimensional user tags in real time, monitor each data source device (user device), and receive the user tags in real time. And the user label is reported to the push information server by the user equipment, and meanwhile, the associated information of the user label and the user equipment is stored.
It should be noted that, the push information server stores the user tag and the corresponding relation between the user tag and the user device in advance, and in order to avoid the possible speed mismatch problem between data acquisition and data processing, a distributed information storage architecture is introduced to cache the user tag data, and different data sources are stored in the tag collection module of the push information server with different identifiers.
In the embodiment of the invention, the pushing information server pre-stores the user tag data and the associated information of the user tag data and the user equipment so as to obtain the user tag after receiving the information pushing request sent by the service server, thereby determining the target user equipment for pushing information and realizing timely and accurate information pushing.
The details of steps 101-103 are discussed with reference to the foregoing, and are not repeated here
In the embodiment of the invention, the push information service end processes the user label by receiving the user label reported by the user equipment end to obtain the user label data and the corresponding relation between the user label and the user equipment, and stores the user label data and the associated information of the user label data and the user equipment, so that the push information service end obtains the user label according to the push request on the basis of storing the user label and the associated information of the user equipment in advance, and determines the target user equipment without selecting the user equipment before pushing the information, thereby avoiding the time consumption problem of selecting the equipment according to the push information content, saving the data processing cost and improving the timeliness of sending the push information to the user equipment.
Referring to fig. 6, a schematic structural diagram of an information pushing device according to an embodiment of the present invention is shown, and the information pushing device is applied to a pushing information service end shown in fig. 5, where the device may include:
a receiving request module 201, configured to receive an information push request sent by the service server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
An information obtaining module 202, configured to obtain a user tag corresponding to the tag information from pre-stored user tag data, and determine a user device associated with the user tag;
and the push information module 203 is configured to push the push information content to the user equipment.
Optionally, the apparatus further comprises:
the receiving tag module is used for receiving user tag data reported by the user equipment side, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment;
and the storage tag module is used for storing the user tag data and the association information of the user tag data and the user equipment.
Optionally, the information acquisition module 202 includes:
the analysis information sub-module is used for analyzing the information push request to obtain the label information in the information push request;
the matching data sub-module is used for matching the prestored user tag data according to the tag information;
and the label obtaining sub-module is used for obtaining the user label in the user label data according to the matching result.
Optionally, the information acquisition module 202 further includes:
the label processing sub-module is used for processing the user label according to the processing mode of the label;
the searching information sub-module is used for searching the prestored association information between the user tag data and the user equipment;
and the determining information sub-module is used for determining the user equipment corresponding to the processed user tag according to the processing mode of the tag and the associated information.
Optionally, the tag processing sub-module is specifically configured to:
if at least two user labels are processed and the processing modes of the labels are combination, combining the user labels to obtain a combined second user label;
and if one user label is processed and the processing mode of the label is selected or removed, marking the processing mode on the user label to obtain a marked third user label.
Optionally, the information acquisition module 202 is specifically configured to:
determining user equipment corresponding to the second user tag according to the second user tag when the processing mode of the tag is combination, wherein the second user tag is the user tag after combination or the user tag after combination;
And under the condition that the processing mode of the label is selected or removed, determining user equipment corresponding to the third user label to be selected or determining user equipment except the user equipment corresponding to the third user label according to the marked third user label.
The invention provides an information pushing device which is applied to a pushing information service end, a receiving request module and a receiving service end, wherein the receiving request module is used for receiving an information pushing request sent by the service end, the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content; the information acquisition module acquires the user tag corresponding to the tag information from the pre-stored user tag data, determines the user equipment associated with the user tag, and pushes the push information module to push the push information content to the user equipment.
The embodiment of the invention also provides a system, referring to fig. 7, which shows a schematic structural diagram of an information push system provided by the embodiment of the invention, as shown in fig. 7, the system may include:
the pushing information server is used for receiving the information pushing request sent by the business server; the information pushing request comprises pushing information content and label information, the label information is determined according to the pushing information content, a user label corresponding to the label information is obtained from pre-stored user label data, user equipment associated with the user label is determined according to the user label, and the pushing information content is pushed to the user equipment;
the business server is used for sending the information pushing request to the pushing information server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
the user equipment side is used for reporting user tag data, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment; and receiving the push information content pushed by the push information server.
The embodiment of the present invention further provides an electronic device, as shown in fig. 8, including a processor 301, a communication interface 302, a memory 303, and a communication bus 304, where the processor 301, the communication interface 302, and the memory 303 perform communication with each other through the communication bus 304,
a memory 303 for storing a computer program;
the processor 301 is configured to execute the program stored in the memory 302, and implement the following steps:
receiving an information push request sent by a service server, wherein the information push request comprises push information content and label information, and the label information is determined according to the push information content; and acquiring a user tag corresponding to the tag information from the pre-stored user tag data, determining user equipment associated with the user tag, and pushing the push information content to the user equipment.
The communication bus mentioned by the above terminal may be a peripheral component interconnect standard (Peripheral Component Interconnect, abbreviated as PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, abbreviated as EISA) bus, etc. The communication bus may be classified as an address bus, a data bus, a control bus, or the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.
And a communication interface 302 for communication between the terminal and other devices.
The memory may include random access memory (RandomAccess Memory, RAM) or non-volatile memory (non-volatile memory), such as at least one disk memory. Optionally, the memory may also be at least one memory device located remotely from the aforementioned processor.
The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a Network Processor (NP), etc.; but also digital signal processors (Digital Signal Processing, DSP for short), application specific integrated circuits (Application Specific Integrated Circuit, ASIC for short), field-programmable gate arrays (Field-Programmable Gate Array, FPGA for short) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.
In yet another embodiment of the present invention, a computer readable storage medium is provided, in which instructions are stored, which when run on a computer, cause the computer to perform the information pushing method according to any of the above embodiments.
In a further embodiment of the present invention, a computer program product comprising instructions which, when run on a computer, cause the computer to perform the information pushing method according to any of the above embodiments is also provided.
In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present invention, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments.
The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the protection scope of the present invention.
Claims (10)
1. The information pushing method is characterized by being applied to a pushing information service end, wherein the pushing information service end is in communication connection with a business service end and a user equipment end, and the method comprises the following steps:
receiving an information push request sent by the service server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
acquiring a user tag corresponding to the tag information from pre-stored user tag data, and determining user equipment associated with the user tag;
pushing the push information content to the user equipment.
2. The method of claim 1, further comprising, before the receiving the information push request sent by the service server:
receiving user tag data reported by the user equipment, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment;
And storing the user tag data and the association information of the user tag data and the user equipment.
3. The method according to claim 1, wherein the obtaining the user tag corresponding to the tag information from the pre-stored user tag data includes:
analyzing the information push request to obtain the label information in the information push request;
matching the prestored user tag data according to the tag information;
and acquiring the user tag in the user tag data according to the matching result.
4. The method of claim 3, wherein the push request further includes a tag processing manner, and the determining the user equipment associated with the user tag includes:
processing the user tag according to the processing mode of the tag;
searching pre-stored association information between the user tag data and the user equipment;
and determining the user equipment corresponding to the processed user tag according to the processing mode of the tag and the association information.
5. The method according to claim 4, wherein said processing the user tag according to the processing manner of the tag comprises:
If at least two user labels are processed and the processing modes of the labels are combination, combining the user labels to obtain a combined second user label;
and if one user label is processed and the processing mode of the label is selected or removed, marking the processing mode on the user label to obtain a marked third user label.
6. The method of claim 5, wherein the determining the user device with which the user tag is associated comprises:
determining user equipment corresponding to the second user tag according to the second user tag when the processing mode of the tag is combination, wherein the second user tag is the user tag after combination or the user tag after combination;
and under the condition that the processing mode of the label is selected or removed, determining user equipment corresponding to the third user label to be selected or determining user equipment except the user equipment corresponding to the third user label according to the marked third user label.
7. An information pushing device, which is applied to a pushing information service end, wherein the pushing information service end is in communication connection with a business service end and a user equipment end, and the device comprises:
The receiving request module is used for receiving an information push request sent by the business server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
the information acquisition module is used for acquiring the user tag corresponding to the tag information from the pre-stored user tag data and determining user equipment associated with the user tag;
and the pushing information module is used for pushing the pushing information content to the user equipment.
8. An information push system, comprising:
the pushing information server is used for receiving the information pushing request sent by the business server; the information pushing request comprises pushing information content and label information, the label information is determined according to the pushing information content, a user label corresponding to the label information is obtained from pre-stored user label data, user equipment associated with the user label is determined according to the user label, and the pushing information content is pushed to the user equipment;
the business server is used for sending the information pushing request to the pushing information server; the information pushing request comprises pushing information content and label information, and the label information is determined according to the pushing information content;
The user equipment side is used for reporting user tag data, wherein the user tag data comprises a plurality of user tags, and each user tag is used for indicating at least one characteristic of the user equipment; and receiving the push information content pushed by the push information server.
9. The electronic equipment is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
a memory for storing a computer program;
a processor for carrying out the method steps of any one of claims 1-6 when executing a program stored on a memory.
10. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the method according to any of claims 1-6.
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| CN202211446260.2A CN116055551A (en) | 2022-11-18 | 2022-11-18 | Information pushing method, device and system, electronic equipment and storage medium |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116887201A (en) * | 2023-06-26 | 2023-10-13 | 广州市单元信息科技有限公司 | Intelligent short message pushing method and system based on user analysis |
| CN117097793A (en) * | 2023-10-19 | 2023-11-21 | 荣耀终端有限公司 | Message pushing method, terminal and server |
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2022
- 2022-11-18 CN CN202211446260.2A patent/CN116055551A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116887201A (en) * | 2023-06-26 | 2023-10-13 | 广州市单元信息科技有限公司 | Intelligent short message pushing method and system based on user analysis |
| CN116887201B (en) * | 2023-06-26 | 2024-03-26 | 山东信网大数据有限公司 | Intelligent short message pushing method and system based on user analysis |
| CN117097793A (en) * | 2023-10-19 | 2023-11-21 | 荣耀终端有限公司 | Message pushing method, terminal and server |
| CN117097793B (en) * | 2023-10-19 | 2023-12-15 | 荣耀终端有限公司 | Message pushing method, terminal and server |
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