WO2019090777A1

WO2019090777A1 - Method and apparatus for pushing discount information in e-book client

Info

Publication number: WO2019090777A1
Application number: PCT/CN2017/110725
Authority: WO
Inventors: 张泽斌
Original assignee: 深圳市华阅文化传媒有限公司
Priority date: 2017-11-13
Filing date: 2017-11-13
Publication date: 2019-05-16

Abstract

The present invention provides a method and apparatus for pushing discount information in an e-book client. The method comprises: obtaining state information of a login account of an e-book client, the state information of the account comprising at least one of balance information of the current account and reading information of the current account; matching corresponding discount information according to the state information of the account; and pushing the discount information by means of the e-book client. The discount information corresponding to a user of the e-book client is pushed for the user of the e-book client directionally.

Description

Invention name: Pushing method and device for preferential information in e-book client

[0001] The present invention relates to the field of electronic book technology, and in particular, to a method and device for pushing preferential information in an e-book client.

Background technique

[0002] The e-book client application on the smart terminal has been widely used as a tool for users to read, learn, and entertain; at present, most books require users to recharge the purchase service, and the merchants also conduct some preferential activities in time for promotion.

[0003] At present, usually the promotion of the promotion is to draw the same push strategy, the user launches the e-book client, and the client pushes the same offer information to all users; this includes a variety of different conditions, including Some preferential information that users do not need at all, can not push the corresponding preferential information for the user difference, the merchant's preferential activities may be ignored by the user, and the user can not obtain the preferential information that he needs in time.

technical problem

[0004] The main object of the present invention is to provide a method and a device for pushing preferential information in an e-book client, wherein the orientation is to push the corresponding preferential information for the e-book client user.

Problem solution

Technical solution

[0005] The present invention provides a method for pushing preferential information in an e-book client, including the following steps:

Obtaining status information of the e-book client login account, where the status information of the account includes at least one of balance information and reading information of the current account;

[0007] matching the corresponding preferential information according to the status information of the account;

[0008] pushing the offer information through the e-book client.

[0009] Further, the status information is balance information;

[0010] the step of matching corresponding preferential information according to the status information, including:

[0011] determining whether the balance information is lower than a specified value; [0012] If it is lower, the corresponding recharge offer information is matched.

[0013] Further, the status information is balance information and read information, and the read information includes a chapter of the current reading book and book purchase information;

[0014] the step of matching corresponding preferential information according to the status information, including:

[0015] obtaining the next chapter of the current reading book according to the chapter of the current reading book;

[0016] determining, according to the book purchase information, whether the next chapter of the currently read book is purchased;

[0017] if not purchased, obtaining the purchase price of the next chapter of the current reading book;

[0018] determining whether the balance information is lower than the purchase price;

[0019] If it is lower, the corresponding recharge offer information is matched.

[0020] Further, the status information is read information, where the read information includes a chapter that the currently read book has not been read, and a book purchase information;

[0021] the step of matching corresponding preferential information according to the status information, including:

[0022] obtaining, according to the currently unread chapter of the reading book and the book purchase information, the unpurchased chapters in the unread chapter of the current reading book;

[0023] matching the corresponding book purchase offer information according to the unpurchased chapter.

[0024] Further, the status information is read information, and the read information includes information that the current reading book has been read or information that has no reading record;

[0025] the step of matching the corresponding preferential information according to the status information, including:

[0026] According to the reading information, the purchase offer information of the book currently having the purchase offer is matched.

[0027] Further, the step of pushing the offer information by using the e-book client includes:

[0028] monitoring, when the e-book client starts, pushing the offer information to the e-book client interface;

[0029] the e-book client pushes the offer information in the form of a short message or system application information [0030]

[0031] The present invention further provides a push device for preferential information in an e-book client, including:

[0032] an obtaining unit, configured to acquire status information of an e-book client login account, where the status information of the account includes at least one of balance information and reading information of the current account; [0033] a matching unit, configured to match corresponding preferential information according to status information of the account;

[0034] a pushing unit, configured to push the offer information by using the e-book client.

[0035] Further, the status information is balance information;

[0036] the matching unit includes:

[0037] a first determining subunit, configured to determine whether the balance information is lower than a specified value;

[0038] a first matching subunit, configured to match the corresponding recharge offer information if the balance information is lower than a specified value

[0039] Further, the status information is balance information and reading information, and the reading information includes a chapter of the current reading book and the book purchasing information;

[0040] the matching unit includes:

[0041] a first obtaining subunit, configured to acquire a next chapter of the current reading book according to a chapter of the currently read book;

[0042] a second determining subunit, configured to determine, according to the book purchase information, whether the next chapter of the currently read book is purchased;

[0043] a second obtaining subunit, where the next chapter for the current reading book is not purchased, obtaining the purchase price of the next chapter of the current reading book;

[0044] a third determining subunit, configured to determine whether the balance information is lower than the purchase price;

[0045] a second matching subunit, configured to match the balance information to the purchase price, and match the corresponding recharge value

[0046] Further, the status information is read information, where the read information includes a chapter that the currently read book has not been read, and a book purchase information;

[0047] the matching unit includes:

[0048] a third obtaining sub-unit, configured to obtain, according to the unread chapter of the current reading book and the book purchasing information, the unpurchased chapter in the unread chapter of the current reading book;

[0049] The third matching subunit is configured to match the corresponding book purchase preferential information according to the unpurchased chapter.

[0050] Further, the status information is read information, where the read information includes information that the currently read book has been read or information that has no read record; [0051] The matching unit includes:

[0052] The fourth matching subunit is configured to match the purchase preferential information of the book currently having the purchase discount according to the reading information.

[0053] Further, the pushing unit includes:

[0054] a first pushing subunit, configured to: when the e-book client is started, push the preferential information to the e-book client interface;

[0055] The second push subunit is configured to, by the e-book client, push the offer information in the form of a short message or system application information.

Advantageous effects of the invention

Beneficial effect

[0056] The method and device for pushing the preferential information in the e-book client provided by the present invention acquires the status information of the e-book client login account, and the status information of the account includes the balance information of the current account and the reading information. At least one of: matching the corresponding offer information according to the status information of the account; and pushing the offer information through the e-book client. The method and device for pushing the preferential information in the e-book client provided by the present invention, the directivity is the e-book client user pushing the corresponding preferential information. Brief description of the drawing

DRAWINGS

1 is a schematic diagram showing the steps of a method for pushing preferential information in an e-book client according to an embodiment of the present invention;

2 is a schematic diagram of specific steps of step S2 in an embodiment of the present invention;

3 is a schematic diagram of specific steps of step S2 in another embodiment of the present invention;

4 is a schematic diagram showing specific steps of step S2 in still another embodiment of the present invention;

5 is a structural block diagram of a push device for preferential information in an e-book client according to an embodiment of the present invention;

6 is a block diagram showing the structure of a matching unit in an embodiment of the present invention;

7 is a block diagram showing the structure of a matching unit in another embodiment of the present invention;

8 is a block diagram showing the structure of a matching unit in still another embodiment of the present invention.

[0065] The implementation, functional features, and advantages of the present invention will be further described with reference to the accompanying drawings.

BEST MODE FOR CARRYING OUT THE INVENTION BEST MODE FOR CARRYING OUT THE INVENTION

The specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

[0067] The singular forms "a", "an", "the" It will be further understood that the phrase "comprising", used in the <RTI ID=0.0> </RTI> <RTIgt; </ RTI> is intended to mean the presence of the features, integers, steps, operations, components, units, modules and/or components, but does not exclude the presence or addition of one or more Other characteristics, integers, steps, operations, components, units, modules, components, and/or groups thereof. It will be understood that when we mean that an element is "connected" or "coupled" to another element, it can be directly connected or coupled to the other element, or an intermediate element can be present. Further, "connected" or "coupled" as used herein may include either a wireless connection or a wireless coupling. The phrase "and/or" used herein includes all or any of the elements and all combinations of one or more of the associated listed.

[0068] Those skilled in the art will appreciate that all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which the invention belongs, unless otherwise defined. It should also be understood that terms such as those defined in a general dictionary should be understood to have meaning consistent with the meaning in the context of the prior art, and will not be idealized or excessive unless specifically defined as here. The formal meaning is explained.

1 is a schematic diagram showing the steps of a method for pushing preferential information in an e-book client according to an embodiment of the present invention.

[0070] In an embodiment of the present invention, a method for pushing preferential information in an e-book client is provided, which includes the following steps.

[0071] Step S1: Obtain status information of the e-book client login account, where the status information of the account includes at least one of balance information and reading information of the current account;

[0072] Step S2: matching corresponding preferential information according to status information of the account;

[0073] Step S3: Pushing the offer information by using the e-book client.

[0074] In this embodiment, the book user is registered as an account of the e-book client, and logs in to the e-book client through the account; the account includes user information (nickname, gender, etc.) and status information. After the user logs in to the account, the e-book client can obtain status information of the user using the account, for example, recharge. Amount, balance information in the account, reading information, etc. The reading information may include a reading status of the user using the account, a purchase of a book record, and a reading preference of the user.

[0075] When a merchant conducts a special offer, it is usually a top-up discount or a book purchase offer; and for different book-friend users, the recharge discount and the book purchase offer are not the same; for example, a user with a sufficient balance does not. You need to continue to recharge; users who have a sufficient number of books or have purchased discount books may not need to continue to purchase books; when the discounted books are different from the book lovers, they do not need to purchase discount books; therefore, for merchants The preferential activities, not all book users have a need, if the merchant's preferential activities are uniformly pushed to all users, not only will the book friends feel the interference, resulting in poor experience, and may be directly ignored by the book friends, Unable to get the offer information that the user really needs.

[0076] Therefore, in this embodiment, the user login account is bound to the e-book client, and the e-book client background records the status information of the user in the process of using the client, including at least the current account balance information and the reading information. According to the recorded information, the status information of the user is obtained; the different users have different status information, and then the related information is matched according to the status information of the different users; The setting of the preferential information corresponding to the user status information may be diverse, and the matching logic is preset in the client. After matching the corresponding offer information, the offer information is pushed by the e-book client.

[0077] Specifically, the step S3 of pushing the offer information by using the e-book client includes:

[0078] monitoring the e-book client startup, pushing the offer information to the e-book client interface;

[0079] Alternatively, the e-book client pushes the offer information in the form of a short message or system application information.

[0080] In this embodiment, there are multiple ways to push the offer information, which may be that the user initiates the e-book client and pushes on the e-book client page; or may send the short message to be bound to the user account. Pushing in the mobile terminal, or the e-book client pushing in the form of transmitting system application information. Preferably, the above-mentioned pushed preferential information may further include a link corresponding to the preferential activity.

[0081] Referring to FIG. 2, in an embodiment, the status information is balance information;

[0082] the step S2 of matching the corresponding preferential information according to the status information, including:

[0083] step S21, determining whether the balance information is lower than a specified value; [0084] Step S22, if it is lower, matching the corresponding recharge offer information.

[0085] In this embodiment, the account balance information is obtained. If the account is not recharged, or the balance is lower than the specified value, the current recharge offer information is matched to the user for the user to recharge and obtain the discount.

[0086] Referring to FIG. 3, in another embodiment, the status information is balance information and read information, where the read information includes a chapter of the currently read book and book purchase information;

[0087] the step S2 of matching the corresponding preferential information according to the status information, including:

[0088] Step S201, obtaining a next chapter of the currently read book according to the chapter of the current reading book;

[0089] step S202, determining, according to the book purchase information, whether the next chapter of the current reading book is purchased; [0090] step S203, if not purchased, acquiring the purchase price of the next chapter of the current reading book;

[0091] step S204, determining whether the balance information is lower than the purchase price;

[0092] Step S205, if it is lower, matching the corresponding recharge offer information.

[0093] In this embodiment, the balance information of the account and the reading information are obtained, and the next chapter of the book that the user reads the book through the current account is obtained from the reading information (if the book is free, the step is not required). If not purchased, obtain the purchase price; and obtain the balance information of the account. If the account is not recharged, or the balance is insufficient to pay for the purchase in the next chapter, the user is reminded to recharge and match the corresponding recharge offer information, which is convenient for the user to recharge the discount; If the payment is sufficient or the user has purchased the chapter, other similar types (which may be the same category) can be pushed to the user; accordingly, the promotion of other similar types of books can also be pushed to the user.

[0094] Referring to FIG. 4, in another embodiment, the status information is read information, where the read information includes a chapter that the current reading book has not been read, and a book purchase information;

[0095] the step S2 of matching the corresponding preferential information according to the status information, including:

[0096] Step S2a: obtaining, according to the unread chapter of the current reading book and the book purchase information, the chapters that are not purchased in the unread chapter of the current reading book;

[0097] Step S2b: matching the corresponding book purchase offer information according to the unpurchased chapter.

[0098] In this embodiment, the reading information of the account is obtained, and according to the reading information, the unpurchased chapters in the unread chapter of the current reading book are obtained, and if the merchant has a corresponding book purchase preferential activity for the chapter, the matching is performed. The corresponding purchase discount information is pushed to the user who uses the account, which is convenient for the user to purchase the book. [0099] In still another embodiment, the status information is read information, where the read information includes information that the currently read book has been read or information that has no read record;

[0100] the step S2 of matching the corresponding preferential information according to the status information, including:

[0101] According to the reading information, the purchase offer information of the book currently having the purchase offer is matched.

[0102] In this embodiment, if the book read by the user through the login account has been read or the user has not read any books, the purchase preferential information of the book currently having the purchase discount is matched and pushed to the user, which is convenient. User discounts to buy books. Preferably, when the book read by the user has been read, the book having the same category as the user reading the book can be matched, and the book with the purchase offer can be found out, and the purchase offer information corresponding to the book can be matched and pushed to the user.

[0103] Referring to FIG. 5, an embodiment of the present invention further provides a push device for preferential information in an e-book client, including:

[0104] The obtaining unit 10 is configured to acquire status information of the e-book client login account, where the status information of the account includes at least one of balance information and reading information of the current account;

[0105] The matching unit 20 is configured to match corresponding preferential information according to status information of the account;

[0106] The pushing unit 30 is configured to push the offer information through the e-book client.

[0107] In this embodiment, the book user is registered as an account of the e-book client, and logs in to the e-book client through the account; the account includes user information (nickname, gender, etc.) and status information. After the user logs in to the account, the e-book client can obtain status information of the user using the account, such as recharge amount, balance information in the account, and reading information. Among them, the reading information may include the reading status of the user using the account, the purchase of the book record, and the reading preferences of the user.

[0108] When a merchant conducts a special offer, it is usually a top-up discount or a book purchase offer; and for different book-friend users, the recharge discount and the book purchase offer are different; for example, a user with a sufficient balance does not. You need to continue to recharge; users who have a sufficient number of books or have purchased discount books may not need to continue to purchase books; when the discounted books are different from the book lovers, they do not need to purchase discount books; therefore, for merchants The preferential activities, not all book users have a need, if the merchant's preferential activities are uniformly pushed to all users, not only will the book friends feel the interference, resulting in poor experience, and may be directly ignored by the book friends, Unable to get the offer information that the user really needs.

[0109] Therefore, in this embodiment, the user login account is bound to the e-book client, and the e-book client background is Recording status information of the user in the process of using the client, including at least one of balance information and reading information of the current account; obtaining status information of the user according to the recorded information; different users have different status information, and further According to the state information of the different users, the matching information corresponding to the related information is matched. In this embodiment, the setting of the preferential information corresponding to the user state information may be diverse, and the matching logic is preset in the client. After matching the corresponding offer information, the offer information is pushed by the e-book client.

[0110] Specifically, the pushing unit 30 includes:

[0111] a first pushing subunit, configured to: when the e-book client is started, push the preferential information to the e-book client interface;

[0112] The second push subunit is configured to, by the e-book client, push the offer information in the form of a short message or system application information.

[0113] In this embodiment, there are multiple ways to push the preferential information, which may be that the user initiates the e-book client and pushes on the e-book client page; or may send the short message to be bound to the user account. Pushing in the mobile terminal, or the e-book client pushing in the form of transmitting system application information. Preferably, the above-mentioned pushed preferential information may further include a link corresponding to the preferential activity.

[0114] Referring to FIG. 6, in an embodiment, the status information is balance information;

[0115] The matching unit 20 includes:

[0116] The first determining subunit 201 is configured to determine whether the balance information is lower than a specified value;

[0117] The first matching sub-unit 202 is configured to match the corresponding recharge offer information if the balance information is lower than a specified value.

[0118] In this embodiment, the account balance information is obtained. If the account is not recharged, or the balance is lower than the specified value, the current recharge offer information is matched to the user for the user to recharge and obtain the discount.

[0119] Referring to FIG. 7, in another embodiment, the status information is balance information and read information, where the read information includes a chapter of the currently read book and book purchase information;

[0120] The matching unit 20 includes:

[0121] a first obtaining subunit 203, configured to obtain, according to a chapter of the currently read book, a next chapter of the currently read book;

[0122] The second determining subunit 204 is configured to determine, according to the book purchase information, the next chapter of the currently read book Whether to buy;

[0123] The second obtaining sub-unit 205 is configured to acquire the purchase price of the next chapter of the current reading book, if the next chapter of the current reading book is not purchased;

[0124] The third determining subunit 206 is configured to determine whether the balance information is lower than the purchase price;

[0125] The second matching sub-unit 207 is configured to match the corresponding premium information with the balance information being lower than the purchase price.

[0126] In this embodiment, obtaining the balance information of the account and the reading information, and obtaining, from the reading information, whether the next chapter of the book read by the user through the current account has been paid for (if the book is free, the step is not required), If not purchased, obtain the purchase price; and obtain the balance information of the account. If the account is not recharged, or the balance is insufficient to pay for the purchase in the next chapter, the user is reminded to recharge and match the corresponding recharge offer information, which is convenient for the user to recharge the discount; If the payment is sufficient or the user has purchased the chapter, other similar types (which may be the same category) can be pushed to the user; accordingly, the promotion of other similar types of books can also be pushed to the user.

[0127] Referring to FIG. 8, in another embodiment, the status information is read information, where the read information includes a chapter that the current reading book has not been read, and a book purchase information;

[0128] The matching unit 20 includes:

[0129] The third obtaining subunit 208 is configured to obtain, according to the unread chapter of the current reading book and the book purchase information, the unpurchased chapter in the unread chapter of the current reading book;

[0130] The third matching subunit 209 is configured to match the corresponding book purchase according to the unpurchased chapter.

[0131] In this embodiment, the reading information of the account is obtained, and according to the reading information, the chapters that are not purchased in the unread chapter of the current reading book are obtained, and if the merchant has a corresponding book purchase preferential activity for the chapter, the matching is performed. The corresponding purchase discount information is pushed to the user who uses the account, which is convenient for the user to purchase the book.

[0132] In still another embodiment, the status information is read information, where the read information includes information that the current reading book has been read or information that has no reading record;

[0133] The matching unit 20 includes:

[0134] a fourth matching subunit, configured to match the purchase of the book currently having the purchase discount according to the reading information Buy discount information.

[0135] In this embodiment, if the book read by the user through the login account has been read or the user has not read any books, the purchase preferential information of the book currently having the purchase discount is matched and pushed to the user, which is convenient. User discounts to buy books. Preferably, when the book read by the user has been read, the book having the same category as the user reading the book can be matched, and the book with the purchase offer can be found out, and the purchase offer information corresponding to the book can be matched and pushed to the user.

[0136] In summary, the method and apparatus for pushing the preferential information in the e-book client provided in the embodiment of the present invention acquires status information of the e-book client login account, where the status information of the account includes the current account. At least one of balance information and reading information; matching corresponding preferential information according to status information of the account; and pushing the preferential information through the electronic book client. The method and device for pushing preferential information in the electronic book client provided by the present invention, the directivity is the corresponding preferential information pushed by the e-book client user.

[0137] Those skilled in the art will appreciate that the present invention includes apparatus related to performing one or more of the operations described herein. These devices may be specially designed and manufactured for the required purposes, or may also include known devices in a general purpose computer. These devices have computer programs stored therein that are selectively activated or reconfigured. Such computer programs may be stored in a device (eg, computer) readable medium or in any type of medium suitable for storing electronic instructions and respectively coupled to a bus, including but not limited to any Types of disks (including floppy disks, hard disks, CDs, CD-ROMs, and magneto-optical disks), ROM (Read-Only Memory, read-only memory), RAM (Random Access Memory), EPROM (Erasable)

Programmable Read-Only

Memory, EEPROM (Electrically Erasable Programmable Read-Only Memory), flash memory, magnetic card or light card. That is, a readable medium includes any medium that is stored or transmitted by a device (e.g., a computer) in a readable form.

[0138] Those skilled in the art will appreciate that each block of the block diagrams and/or block diagrams and/or flow diagrams can be implemented by computer program instructions, as well as in the block diagrams and/or block diagrams and/or flow diagrams. The combination of boxes. Those skilled in the art will appreciate that these computer program instructions can be provided to a general purpose computer. Implemented by a processor of a professional computer or other programmable data processing method to perform the block diagrams and/or block diagrams and/or flow diagrams of the present disclosure by a processor of a computer or other programmable data processing method The scheme specified in the box.

[0139] Those skilled in the art can understand that the various operations, methods, and steps, measures, and solutions in the present invention may be alternated, changed, combined, or deleted. Further, various operations, methods, and other steps, measures, and arrangements in the process of the present invention may be alternated, changed, rearranged, decomposed, combined, or deleted. Further, the steps, measures, and solutions in the various operations, methods, and processes disclosed in the prior art may be alternated, changed, rearranged, decomposed, combined, or deleted.

The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the invention, and the equivalent structure or equivalent process transformations made by the description of the invention and the drawings are used directly or indirectly. Other related technical fields are equally included in the scope of patent protection of the present invention.

Claims

[Claim 1] A method for pushing preferential information in an e-book client, comprising the following steps:

Obtaining status information of the e-book client login account, where the status information of the account includes at least one of balance information and reading information of the current account; and matching corresponding preferential information according to the status information of the account; The e-book client pushes the offer information.

[Claim 2] The method for pushing the preferential information in the e-book client according to claim 1, wherein the status information is balance information;

The step of matching the corresponding preferential information according to the status information includes: determining whether the balance information is lower than a specified value;

If it is lower, the corresponding recharge offer information is matched.

[Claim 3] The method for pushing the preferential information in the e-book client according to claim 1, wherein the status information is balance information and reading information, and the reading information includes a chapter of the current reading book and Book purchase information;

The step of matching the corresponding preferential information according to the status information includes: obtaining a next chapter of the currently read book according to the chapter of the current reading book; determining, according to the book purchasing information, whether the next chapter of the current reading book is Buying; if not purchased, obtaining the purchase price of the next chapter of the current reading book; determining whether the balance information is lower than the purchase price;

If it is lower, the corresponding recharge offer information is matched.

[Claim 4] The method for pushing the preferential information in the e-book client according to claim 1, wherein the status information is reading information, and the reading information includes a chapter and a book that the current reading book has not been read. Purchase information;

The step of matching the corresponding preferential information according to the status information includes: obtaining, according to the unread chapter of the current reading book and the book purchase information, the unpurchased chapter in the unread chapter of the current reading book;

According to the unpurchased chapter, the corresponding book purchase offer information is matched.

[Claim 5] The method for pushing the preferential information in the e-book client according to claim 1, wherein the status information is reading information, and the reading information includes information that the current reading book has been read or not. Read the recorded information;

The step of matching the corresponding preferential information according to the status information includes: matching, according to the reading information, purchase preferential information of a book currently having a purchase offer.

[Claim 6] The apparatus for pushing the preferential information in the e-book client, comprising: an obtaining unit, configured to acquire status information of the e-book client login account, where the status information of the account includes the current account At least one of the balance information and the reading information; the matching unit is configured to match the corresponding preferential information according to the status information of the account; and the pushing unit is configured to push the preferential information through the electronic book client.

[Claim 7] The apparatus for pushing the preferential information in the e-book client according to claim 6, wherein the status information is balance information;

The matching unit includes:

The first determining sub-unit is configured to determine whether the balance information is lower than a specified value; and the first matching sub-unit, configured to match the corresponding recharge offer information, if the balance information is lower than a specified value.

[Claim 8] The apparatus for pushing the preferential information in the e-book client according to claim 6, wherein the status information is balance information and reading information, and the reading information includes a chapter of the current reading book and Book purchase information;

The matching unit includes:

a first obtaining subunit, configured to obtain a next chapter of the currently read book according to a chapter of the currently read book;

a second determining subunit, configured to determine, according to the purchase information of the book, whether the next chapter of the currently read book is purchased;

a second obtaining sub-unit, wherein the next chapter of the current reading book is not purchased, the purchase price of the next chapter of the current reading book is obtained;

a third determining subunit, configured to determine whether the balance information is lower than the purchase price; a second matching subunit, configured to match the balance information below the purchase price Recharge offer information.

[Claim 9] The apparatus for pushing the preferential information in the e-book client according to claim 6, wherein the status information is reading information, and the reading information includes a chapter and a book that the current reading book has not been read. Purchase information;

The matching unit includes:

a third obtaining subunit, configured to obtain, according to the unread chapter of the current reading book and the book purchasing information, the unpurchased chapter in the unread chapter of the current reading book; the third matching subunit, configured to use the unpurchased chapter according to the , matching the corresponding book purchase offer information.

[Claim 10] The apparatus for pushing the preferential information in the e-book client according to claim 6, wherein the status information is reading information, and the reading information includes information that the current reading book has been read or not. Read the recorded information;

The matching unit includes:

And a fourth matching subunit, configured to match the purchase offer information of the book currently having the purchase offer according to the reading information.