WO2017124313A1 - Wechat-based information pushing feedback method and system - Google Patents

Wechat-based information pushing feedback method and system Download PDF

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Publication number
WO2017124313A1
WO2017124313A1 PCT/CN2016/071415 CN2016071415W WO2017124313A1 WO 2017124313 A1 WO2017124313 A1 WO 2017124313A1 CN 2016071415 W CN2016071415 W CN 2016071415W WO 2017124313 A1 WO2017124313 A1 WO 2017124313A1
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WO
WIPO (PCT)
Prior art keywords
user
promotion information
information
server
wechat
Prior art date
Application number
PCT/CN2016/071415
Other languages
French (fr)
Chinese (zh)
Inventor
马岩
Original Assignee
马岩
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 马岩 filed Critical 马岩
Priority to PCT/CN2016/071415 priority Critical patent/WO2017124313A1/en
Priority to CN201680000321.9A priority patent/CN105723663A/en
Publication of WO2017124313A1 publication Critical patent/WO2017124313A1/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/02User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail using automatic reactions or user delegation, e.g. automatic replies or chatbot-generated messages
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

Abstract

A WeChat-based information pushing feedback method and system. The method comprises the following steps: receiving promotion information from an official account (101); recording, when a user clicks on the promotion information, an identifier and viewing time of the promotion information and a user ID (102); and sending the identifier and viewing time of the promotion information and the user ID to a server (103). The technical solution has the advantage of receiving user feedbacks.

Description

一种基于微信的信息推送反馈方法及系统  WeChat-based information push feedback method and system
技术领域  Technical field
[0001] 本发明涉及互联网领域, 尤其涉及一种基于微信的信息推送反馈方法及系统。  [0001] The present invention relates to the field of the Internet, and in particular, to a WeChat-based information push feedback method and system.
背景技术  Background technique
[0002] 微信为人们日常生活中一种常用的即吋通信软件, 现有的微信平台的功能强大 , 但是现有的微信推广仅仅在于关注公众号扫描二维码以及通过好友之间推广 , 但是此推广并没有相应的反馈信息, 所以商家无法获取用户对那些类型的信 息感兴趣, 用户体验感差。  [0002] WeChat is a commonly used instant communication software in people's daily life. The existing WeChat platform is powerful, but the existing WeChat promotion only focuses on the public number scanning QR code and promotion between friends, but There is no corresponding feedback information for this promotion, so the merchant cannot obtain the user's interest in those types of information, and the user experience is poor.
技术问题  technical problem
[0003] 本申请提供一种基于微信的信息推送反馈方法。 其解决现有技术的技术方案用 户体验感差的缺点。  [0003] The present application provides a WeChat based information push feedback method. It solves the shortcomings of the user experience of the prior art technical solutions.
问题的解决方案  Problem solution
技术解决方案  Technical solution
[0004] 一方面, 提供一种基于微信的信息推送反馈方法, 所述方法包括如下步骤: [0005] 接收公众号的推广信息;  [0004] In one aspect, a WeChat-based information push feedback method is provided, the method comprising the following steps: [0005] receiving promotion information of a public number;
[0006] 在用户点击该推广信息吋, 记录推广信息的标识、 观看吋间以及用户 ID;  [0006] after the user clicks on the promotion information, records the identification of the promotion information, the viewing time, and the user ID;
[0007] 将该推广信息的标识、 观看吋间以及用户 ID发送给服务器。  [0007] The identification of the promotion information, the viewing time, and the user ID are sent to the server.
[0008] 可选的, 所述方法还包括:  [0008] Optionally, the method further includes:
[0009] 接收服务器返回的该类型的推广信息。  [0009] receiving the type of promotion information returned by the server.
[0010] 可选的, 所述方法还包括:  [0010] Optionally, the method further includes:
[0011] 如用户未点击该推广信息, 则将该未点击的类型以及用户 ID发送给服务器。  [0011] If the user does not click the promotion information, the unclicked type and the user ID are sent to the server.
[0012] 第二方面, 提供一种基于微信的信息推送反馈系统, 所述系统包括: [0012] In a second aspect, a WeChat-based information push feedback system is provided, where the system includes:
[0013] 接收单元, 用于接收公众号的推广信息; [0013] a receiving unit, configured to receive promotion information of a public number;
[0014] 记录单元, 用于在用户点击该推广信息吋, 记录推广信息的标识、 观看吋间以 及用户 ID;  [0014] a recording unit, configured to record, after the user clicks the promotion information, an identifier of the promotion information, a viewing time, and a user ID;
[0015] 发送单元, 用于将该推广信息的标识、 观看吋间以及用户 ID发送给服务器。 [0016] 可选的, 所述接收单元, 还用于接收服务器返回的该类型的推广信息。 [0015] The sending unit is configured to send the identifier of the promotion information, the viewing time, and the user ID to the server. [0016] Optionally, the receiving unit is further configured to receive the promotion information of the type returned by the server.
[0017] 可选的, 所述发送单元, 还用于如用户未点击该推广信息, 则将该未点击的类 型以及用户 ID发送给服务器。 [0017] Optionally, the sending unit is further configured to: if the user does not click the promotion information, send the unclicked type and the user ID to the server.
发明的有益效果  Advantageous effects of the invention
有益效果  Beneficial effect
[0018] 本发明提供的技术方案接收公众号的推广信息, 在用户点击该推广信息吋, 将 该推广信息的标识、 观看吋间以及用户 ID发送给服务器, 所以其具有实吋反馈 用户信息的优点。  [0018] The technical solution provided by the present invention receives the promotion information of the public number, and after the user clicks the promotion information, sends the identification information of the promotion information, the viewing time, and the user ID to the server, so that the user has the feedback information of the user. advantage.
对附图的简要说明  Brief description of the drawing
附图说明  DRAWINGS
[0019] 为了更清楚地说明本发明实施例的技术方案, 下面将对实施例描述中所需要使 用的附图作简单地介绍, 显而易见地, 下面描述中的附图是本发明的一些实施 例, 对于本领域普通技术人员来讲, 在不付出创造性劳动的前提下, 还可以根 据这些附图获得其他的附图。  [0019] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are some embodiments of the present invention. For those skilled in the art, other drawings may be obtained based on these drawings without any creative work.
[0020] 图 1为本发明第一较佳实施方式提供的一种基于微信的信息推送反馈方法的流 程图;  1 is a flow chart of a WeChat-based information push feedback method according to a first preferred embodiment of the present invention;
[0021] 图 2为本发明第二较佳实施方式提供的一种基于微信的信息推送反馈系统的结 构图。  2 is a structural diagram of a WeChat based information push feedback system according to a second preferred embodiment of the present invention.
本发明的实施方式 Embodiments of the invention
[0022] 下面将结合本发明实施例中的附图, 对本发明实施例中的技术方案进行清楚、 完整地描述, 显然, 所描述的实施例是本发明一部分实施例, 而不是全部的实 施例。 基于本发明中的实施例, 本领域普通技术人员在没有作出创造性劳动前 提下所获得的所有其他实施例, 都属于本发明保护的范围。  The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are a part of the embodiments of the present invention, but not all embodiments. . All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without departing from the inventive work are all within the scope of the present invention.
[0023] 请参考图 1, 图 1是本发明第一较佳实施方式提出的一种基于微信的信息推送反 馈方法, 该方法如图 1所示, 包括如下步骤:  Please refer to FIG. 1, which is a WeChat-based information push feedback method according to a first preferred embodiment of the present invention. The method is as shown in FIG. 1 and includes the following steps:
[0024] 步骤 S101、 接收公众号的推广信息; [0025] 步骤 S102、 在用户点击该推广信息吋, 记录推广信息的标识、 观看吋间以及用 户 ID; [0024] Step S101: Receive promotion information of a public number; [0025] step S102, after the user clicks on the promotion information, records the identification of the promotion information, the viewing time, and the user ID;
[0026] 步骤 S103、 将该推广信息的标识、 观看吋间以及用户 ID发送给服务器。  [0026] Step S103: Send the identifier of the promotion information, the viewing time, and the user ID to the server.
[0027] 本发明提供的技术方案接收公众号的推广信息, 在用户点击该推广信息吋, 将 该推广信息的标识、 观看吋间以及用户 ID发送给服务器, 所以其具有实吋反馈 用户信息的优点。  [0027] The technical solution provided by the present invention receives the promotion information of the public number, and after the user clicks the promotion information, sends the identification information, the viewing time, and the user ID of the promotion information to the server, so that the user has the feedback information of the user. advantage.
[0028] 可选的, 上述方法在步骤 S103之后还可以包括: [0028] Optionally, after the step S103, the foregoing method may further include:
[0029] 接收服务器返回的该类型的推广信息。 [0029] receiving the type of promotion information returned by the server.
[0030] 可选的, 上述方法在步骤 S103之后还可以包括: [0030] Optionally, after the step S103, the foregoing method may further include:
[0031] 如用户未点击该推广信息, 则将该未点击的类型以及用户 ID发送给服务器。  [0031] If the user does not click the promotion information, the unclicked type and the user ID are sent to the server.
[0032] 请参考图 2, 图 2是本发明第二较佳实施方式提出的一种基于微信的信息推送反 馈系统, 该系统包括: Please refer to FIG. 2. FIG. 2 is a WeChat-based information push feedback system according to a second preferred embodiment of the present invention. The system includes:
[0033] 接收单元 201, 用于接收公众号的推广信息; [0033] The receiving unit 201 is configured to receive the promotion information of the public number;
[0034] 记录单元 202, 用于在用户点击该推广信息吋, 记录推广信息的标识、 观看吋 间以及用户 ID;  [0034] The recording unit 202 is configured to: after the user clicks on the promotion information, record the identifier of the promotion information, the viewing time, and the user ID;
[0035] 发送单元 203, 用于将该推广信息的标识、 观看吋间以及用户 ID发送给服务器  [0035] The sending unit 203 is configured to send the identifier of the promotion information, the viewing time, and the user ID to the server.
[0036] 本发明提供的技术方案接收公众号的推广信息, 在用户点击该推广信息吋, 将 该推广信息的标识、 观看吋间以及用户 ID发送给服务器, 所以其具有实吋反馈 用户信息的优点。 [0036] The technical solution provided by the present invention receives the promotion information of the public number, and after the user clicks the promotion information, sends the identification information of the promotion information, the viewing time, and the user ID to the server, so that the user has the feedback information of the user. advantage.
[0037] 可选的, 上述接收单元 201, 还用于接收服务器返回的该类型的推广信息。  [0037] Optionally, the receiving unit 201 is further configured to receive the promotion information of the type returned by the server.
[0038] 可选的, 上述发送单元 203, 还用于如用户未点击该推广信息, 则将该未点击 的类型以及用户 ID发送给服务器。 Optionally, the sending unit 203 is further configured to: if the user does not click the promotion information, send the unclicked type and the user ID to the server.
[0039] 需要说明的是, 对于前述的各个方法实施例, 为了简单描述, 故将其都表述为 一系列的动作组合, 但是本领域技术人员应该知悉, 本发明并不受所描述的动 作顺序的限制, 因为依据本发明, 某一些步骤可以采用其他顺序或者同吋进行 。 其次, 本领域技术人员也应该知悉, 说明书中所描述的实施例均属于优选实 施例, 所涉及的动作和模块并不一定是本发明所必须的。 [0040] 在上述实施例中, 对各个实施例的描述都各有侧重, 某个实施例中没有详细描 述的部分, 可以参见其他实施例的相关描述。 [0039] It should be noted that, for the foregoing various method embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should know that the present invention is not subject to the described action sequence. The limitation is that, in accordance with the present invention, certain steps may be performed in other orders or in the same manner. In addition, those skilled in the art should also understand that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention. [0040] In the foregoing embodiments, the descriptions of the various embodiments are different, and the parts that are not described in detail in a certain embodiment may refer to related descriptions of other embodiments.
[0041] 本领域普通技术人员可以理解上述实施例的各种方法中的全部或部分步骤是可 以通过程序来指令相关的硬件来完成, 该程序可以存储于一计算机可读存储介 质中, 存储介质可以包括: 闪存盘、 只读存储器 (英文: Read-Only Memory, 简称: ROM) 、 随机存取器 (英文: Random Access Memory , 简称: RAM) 、 磁盘或光盘等。  [0041] Those skilled in the art can understand that all or part of the various methods of the above embodiments can be completed by a program to instruct related hardware, the program can be stored in a computer readable storage medium, the storage medium It can include: flash drive, read-only memory (English: Read-Only Memory, ROM for short), random access memory (English: Random Access Memory, RAM for short), disk or CD.
[0042] 以上对本发明实施例所提供的内容下载方法及相关设备、 系统进行了详细介绍 , 本文中应用了具体个例对本发明的原理及实施方式进行了阐述, 以上实施例 的说明只是用于帮助理解本发明的方法及其核心思想; 同吋, 对于本领域的一 般技术人员, 依据本发明的思想, 在具体实施方式及应用范围上均会有改变之 处, 综上所述, 本说明书内容不应理解为对本发明的限制。  [0042] The content downloading method and the related device and system provided by the embodiments of the present invention are described in detail above. The principles and embodiments of the present invention are described in the specific examples. The description of the above embodiments is only used for To help understand the method of the present invention and its core idea; at the same time, for those skilled in the art, according to the idea of the present invention, there will be changes in specific embodiments and application scopes. The content should not be construed as limiting the invention.

Claims

权利要求书 Claim
[权利要求 1] 一种基于微信的信息推送反馈方法, 其特征在于, 所述方法包括如下 步骤:  [Claim 1] A WeChat-based information push feedback method, wherein the method includes the following steps:
接收公众号的推广信息;  Receive promotional information for the public number;
在用户点击该推广信息吋, 记录推广信息的标识、 观看吋间以及用户 After the user clicks on the promotion information, the logo of the promotion information, the viewing time, and the user are recorded.
ID; ID;
将该推广信息的标识、 观看吋间以及用户 ID发送给服务器。  The identification of the promotion information, the viewing time, and the user ID are sent to the server.
[权利要求 2] 根据权利要求 1所述的方法, 其特征在于, 所述方法还包括: [Claim 2] The method according to claim 1, wherein the method further comprises:
接收服务器返回的该类型的推广信息。  Receives this type of promotion information returned by the server.
[权利要求 3] 根据权利要求 1所述的方法, 其特征在于, 所述方法还包括: [Claim 3] The method according to claim 1, wherein the method further comprises:
如用户未点击该推广信息, 贝 1」将该未点击的类型以及用户 ID发送给服 务器。  If the user does not click on the promotion information, the user will send the unclicked type and the user ID to the server.
[权利要求 4] 一种基于微信的信息推送反馈系统, 其特征在于, 所述系统包括: 接收单元, 用于接收公众号的推广信息;  [Claim 4] A WeChat-based information push feedback system, wherein the system includes: a receiving unit, configured to receive promotion information of a public number;
记录单元, 用于在用户点击该推广信息吋, 记录推广信息的标识、 观 看吋间以及用户 ID;  a recording unit, configured to record the identification of the promotion information, the viewing time, and the user ID after the user clicks the promotion information;
发送单元, 用于将该推广信息的标识、 观看吋间以及用户 ID发送给服 务器。  The sending unit is configured to send the identifier of the promotion information, the viewing time, and the user ID to the server.
[权利要求 5] 根据权利要求 4所述的系统, 其特征在于, 所述接收单元, 还用于接 收服务器返回的该类型的推广信息。  [Claim 5] The system according to claim 4, wherein the receiving unit is further configured to receive the promotion information of the type returned by the server.
[权利要求 6] 根据权利要求 4所述的系统, 其特征在于, 所述发送单元, 还用于如 用户未点击该推广信息, 则将该未点击的类型以及用户 ID发送给服务 器。 [Claim 6] The system according to claim 4, wherein the sending unit is further configured to: if the user does not click the promotion information, send the unclicked type and the user ID to the server.
PCT/CN2016/071415 2016-01-20 2016-01-20 Wechat-based information pushing feedback method and system WO2017124313A1 (en)

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CN106341309B (en) * 2016-08-31 2020-02-18 深圳市精准分众传媒有限公司 Enterprise popularization system and method based on mobile network
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