CN107197010A

CN107197010A - Content delivery method, electronic equipment and computer-readable storage medium based on e-book

Info

Publication number: CN107197010A
Application number: CN201710349125.9A
Authority: CN
Inventors: 田敬焘
Original assignee: Zhangyue Technology Co Ltd
Current assignee: Ireader Technology Co Ltd; Zhangyue Technology Co Ltd
Priority date: 2017-05-17
Filing date: 2017-05-17
Publication date: 2017-09-22
Anticipated expiration: 2037-05-17
Also published as: CN107197010B

Abstract

The invention discloses a kind of content delivery method based on e-book, electronic equipment and computer-readable storage medium.This method includes：Obtain the reading behavior information that user terminal is directed to e-book；When it is determined that reading behavior information meets default pushing condition, the customer attribute information of user terminal is obtained, the attribute classification of user terminal is determined according to customer attribute information；It is determined that the Web content corresponding with the attribute classification of user terminal, user terminal is pushed to by Web content.Scheme in the present invention is solved when carrying out Web content push based on e-book, the problem of pushing content for a purpose and too low validity, different Web contents can be pushed for different users according to the attribute information of user, the personalized customization for pushing content is realized, makes push content more targeted and validity.

Description

Content delivery method, electronic equipment and computer-readable storage medium based on e-book

Technical field

The present invention relates to field of computer technology, and in particular to a kind of content delivery method based on e-book, electronics are set Standby and computer-readable storage medium.

Background technology

At present, e-book reading is as a kind of emerging reading method, with occupying little space, be easy to download, price just Preferably wait many advantages；Also, because the carrier of e-book can be the mobile terminals such as mobile phone, tablet personal computer, make readding for e-book Read to have more convenience, therefore the people of selection reading electronic book is more and more.User reads for convenience, e-book reading software Information push function is generally configured with, the Web contents such as specific e-book bibliography can be pushed for user.

But, during the present invention is realized, it is as follows that inventor has found that aforesaid way of the prior art is at least present Problem：At present, generally all it is that identical push content is uniformly pushed to institute when pushing the Web contents such as e-book for user There is user, its push process has blindness in user oriented, lack the personality analysis for user type and classification, lead Cause to push content general lack of specific aim and validity.Therefore, cause user generally relatively low to the receptance for pushing content, it is difficult to Realize Utopian push effect.

The content of the invention

In view of the above problems, it is proposed that the present invention so as to provide one kind overcome above mentioned problem or at least in part solve on State the content delivery method based on e-book, electronic equipment and the computer-readable storage medium of problem.

According to an aspect of the invention, there is provided a kind of content delivery method based on e-book, including：Obtain user Terminal is directed to the reading behavior information of the e-book；When it is determined that the reading behavior information meets default pushing condition, obtain The customer attribute information of the user terminal is taken, the attribute classification of the user terminal is determined according to the customer attribute information； It is determined that the Web content corresponding with the attribute classification of the user terminal, is pushed to the user whole by the Web content End.

According to another aspect of the invention there is provided a kind of electronic equipment, including：Processor, memory, communication interface and Communication bus, the processor, the memory and the communication interface complete mutual communication by the communication bus；

Memory is used to deposit an at least executable instruction, and executable instruction makes to operate below the computing device：Obtain User terminal is taken to be directed to the reading behavior information of the e-book；When it is determined that the reading behavior information meets default pushing condition When, the customer attribute information of the user terminal is obtained, the attribute of the user terminal is determined according to the customer attribute information Classification；It is determined that the Web content corresponding with the attribute classification of the user terminal, the use is pushed to by the Web content Family terminal.

In accordance with a further aspect of the present invention there is provided a kind of computer-readable storage medium, be stored with the storage medium to A few executable instruction, the executable instruction makes to operate below the computing device：

Obtain the reading behavior information that user terminal is directed to the e-book；When it is determined that the reading behavior information meets pre- If during pushing condition, obtaining the customer attribute information of the user terminal, the user being determined according to the customer attribute information The attribute classification of terminal；It is determined that the Web content corresponding with the attribute classification of the user terminal, the Web content is pushed away Give the user terminal.

It is first in the content delivery method based on e-book, electronic equipment and the computer-readable storage medium that the present invention is provided First obtain the reading behavior information that user terminal is directed to e-book；When it is determined that above-mentioned reading behavior information meets default pushing condition When, the customer attribute information of user terminal is obtained, the attribute classification of user terminal is then determined according to customer attribute information；Finally It is determined that the Web content corresponding with the attribute classification of above-mentioned user terminal, and the Web content is pushed to user terminal.By This is visible, and the scheme in the present invention can push different Web contents according to the attribute information of user for different users, The personalized customization for pushing content is realized, makes push content more targeted and validity.

Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the embodiment of the present invention.

Brief description of the drawings

By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit is common for this area Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：

Fig. 1 is the flow chart for the content delivery method based on e-book that the embodiment of the present invention one is provided；

Fig. 2 is the flow chart for the content delivery method based on e-book that the embodiment of the present invention two is provided；

Fig. 3 is the flow chart for the content delivery method based on e-book that the embodiment of the present invention three is provided；

Fig. 4 is the flow chart for the content delivery method based on e-book that the embodiment of the present invention four is provided；

Fig. 5 shows the structural representation for a kind of electronic equipment that the embodiment of the present invention six is provided.

Embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here Limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.

The invention provides a kind of content delivery method based on e-book, electronic equipment and computer-readable storage medium, solution Determine when carrying out Web content push based on e-book, the problem of pushing content for a purpose and too low validity being capable of basis The attribute information of user pushes different Web contents for different users, realizes the personalized customization for pushing content, makes Push content more targeted and validity.Wherein, the e-book mentioned in the present invention refers to：Utilize image recognition, numeral All kinds of technological means generation, all or part of chapters and sections content comprising the book electronic documents such as signal transacting.

Embodiment one

Fig. 1 is the flow chart for the content delivery method based on e-book that the embodiment of the present invention one is provided.As shown in figure 1, This method comprises the following steps：

Step S101：Obtain the reading behavior information that user terminal is directed to e-book.

Wherein, the reading behavior information of e-book refers to user during reading electronic book, is produced in user terminal To reading the related information of the e-book.Specifically, the reading behavior information of e-book can have a variety of, for example, currently readding The reading content information such as the title of the e-book of reading, current reading chapters and sections；And reading duration for e-book, read time Other related reading informations such as number, reading chapters and sections number, this is not limited by the present invention.Herein, reading behavior information is used for (step S102) determines whether e-book corresponding with the reading behavior information meets default pushing condition in subsequent step, with this To determine whether that correspondence user pushes corresponding e-book.

Step S102：When it is determined that above-mentioned reading behavior information meets default pushing condition, the user of user terminal is obtained Attribute information, the attribute classification of user terminal is determined according to customer attribute information.

Wherein, default pushing condition can have a variety of.Such as, default pushing condition can include it is following at least one It is individual：The title for the e-book currently read belongs to default e-book white list, current chapters and sections number of reading and is more than default chapters and sections number Or be more than preset duration threshold value equal to maximum free chapters and sections number, the reading duration for e-book and initiated for e-book Buy the conditions such as message.In specific implementation, default pushing condition can also be by need of the those skilled in the art according to actual conditions It is configured, this is not limited by the present invention.Also, when default pushing condition has multiple, each preset pushing condition both It can be used alone, can also be used in combination with other default pushing conditions, this is not limited by the present invention.

Customer attribute information is represents the information of user property, and particular content can flexibly be set by those skilled in the art, At least one in the following content can for example be included：The user's registration time, the historical trading time, historical trading number of times and The similar informations such as the historical trading amount of money.The attribute classification of user terminal, which refers to, enters corresponding user terminal according to customer attribute information The classification results of row classification.Wherein, the attribute classification of user terminal can include two or more.For example, user terminal Attribute classification can include new client, frequent customer, normal client, premium customers etc., and this is not limited by the present invention.

Specifically, the attribute classification of user terminal is determined according to customer attribute information.If for example, the user set is whole The attribute classification at end is two, then is correspondingly arranged two default attribute category division conditions, and respectively the first attribute classification is drawn Slitting part and the second attribute category division condition, if customer attribute information meets default first attribute category division condition, The attribute classification for determining user terminal is the first attribute classification；If customer attribute information meets default second attribute category division Condition, it is determined that the attribute classification of user terminal is the second attribute classification.It is, of course, understood that the attribute of user terminal Classification is including but not limited to the first kind attribute classification and the other situation of Equations of The Second Kind Attribute class of above-mentioned division, the attribute of user terminal Classification can also further be divided into more attribute classifications such as the 3rd generic attribute classification, the 4th generic attribute classification, with realization pair The classification that user terminal is more refined, delimit the attribute classification of more careful user terminal.Herein, the present invention is whole to user The other division numbers of Attribute class at end are not restricted.

In addition, above-mentioned default attribute category division condition can be configured according to actual conditions, the present invention to this not It is restricted.The present invention sets the other purpose of Attribute class of user terminal to be, due to each user terminal, corresponding one uses User, therefore different attribute classifications into are incorporated the user terminal (i.e. according to the customer attribute information of the user terminal：User The attribute classification of terminal) in, to realize the user terminal into different attribute classification (i.e. to the user using the user terminal) Corresponding Web content (correspondence step S103) is pushed, so as to realize the personalized customization for pushing content.

Step S103：It is determined that the Web content corresponding with the attribute classification of user terminal, use is pushed to by Web content Family terminal.

Specifically, the Attribute class with the user terminal is determined according to the attribute classification of the user terminal determined in step S102 Not corresponding Web content.Wherein, the Web content corresponding with the attribute classification of the user terminal can have a variety of, example Such as, the default chapters and sections information that the attribute classification for the user terminal is customized, presets charging information, default discount information etc. a variety of Information.Specifically, above-mentioned default chapters and sections information can according to the other category feature of the Attribute class of the user terminal and be its amount (N is oneself more than or equal to 1 to preceding N chapters in the reading chapters and sections information of body customization, such as the paying chapters and sections for the e-book currently read So number) etc. similar information；Or or the chapters and sections information with special discount, for example, a chapter or many chapters are completely free Chapters and sections information, with the preferential chapters and sections information of considerable reduction (such as 3 foldings it is preferential, 1 yuan buy books) similar information.Herein, The Web content corresponding with the attribute classification of user terminal can be configured according to actual conditions, and the present invention is not limited this System.

Wherein, it is determined that when corresponding with the attribute classification of user terminal Web content, can also set certain attached Plus condition, such as, be set, when the current state for detecting user terminal meets default push a default push opportunity During machine, corresponding Web content is pushed to the user terminal, etc..Wherein, above-mentioned push opportunity can be：User terminal is moved back When going out reading model；(N is the natural number more than or equal to 2) or user are whole when either user terminal n-th opens e-book When end is logged on after exiting etc..In specific implementation, above-mentioned push opportunity can be configured according to actual conditions, the present invention This is not construed as limiting.

Herein, it is to be noted that, when setting above-mentioned Web content, a Web content can correspond only to a use The attribute classification of family terminal, the attribute classification of multiple user terminals, the invention is not limited in this regard can also be corresponded to simultaneously.

As can be seen here, in the content delivery method based on e-book that the present invention is provided, first, user terminal pin is obtained To the reading behavior information of e-book；Then, when it is determined that reading behavior information meets default pushing condition, user terminal is obtained Customer attribute information, the attribute classification of user terminal is determined according to customer attribute information；Finally, it is determined that category with user terminal The property corresponding Web content of classification, the user terminal is pushed to by the Web content.Therefore, the scheme energy in the present invention Enough to push different Web contents for different users according to the attribute information of user, the personalization for realizing push content is determined System, makes push content more targeted and validity.

For the ease of understand the present invention, next, by embodiment two to example IV totally three specific embodiments come divide Three scenes that the content delivery method based on e-book that of the invention Miao Shu do not provide is applicable.

Embodiment two

Fig. 2 shows the flow chart for the content delivery method based on e-book that the embodiment of the present invention two is provided.Wherein, originally Method in embodiment is applied to push the Web content of corresponding e-book for the user terminal of new client to attribute classification.Such as Shown in Fig. 2, this method comprises the following steps：

Step S201：Obtain the reading behavior information that user terminal is directed to e-book.

Specifically, the reading behavior information of above-mentioned e-book includes one or more of following information：Currently read Other of the title of e-book, current reading chapters and sections and the reading duration for e-book, frequency of reading, reading chapters and sections number etc. What can reflect the information of the reading behavior of user terminal.

Step S202：When it is determined that reading behavior information meets default pushing condition, the user property of user terminal is obtained Information.

Wherein, presetting pushing condition includes at least one of the following：The title for the e-book currently read belongs to default E-book white list, current chapters and sections of reading be more than default chapters and sections number or equal to maximum free chapters and sections number and for e-book Reading duration be more than preset duration threshold value etc..Each above-mentioned default pushing condition both can be used alone, can also be any It is applied in combination, and the judgement order between each condition after combination can flexibly be set by those skilled in the art.Specifically, in advance If e-book white list in include the title information of default e-book.Default chapters and sections number, maximum free chapters and sections number and Preset duration threshold value can be configured according to actual conditions, the invention is not limited in this regard.In the present embodiment, preset and push Condition is included between three above-mentioned conditions, three conditions simultaneously can use following decision logic：First, it is determined that current read Whether the title of e-book belongs to default e-book white list, and follow-up judgement step is only performed when judged result is to be Suddenly.Therefore, the title of current reading electronic book belong to default e-book white list this default pushing condition must for primary Want pushing condition (it can be appreciated that pushing condition corresponding to the first weight decision logic), that is to say, that meet default push The e-book of condition is the e-book in default e-book white list.Then, it is determined that the title of current reading electronic book When belonging to default e-book white list, further determine that whether user is interested in the e-book, that is, determine current reading chapter Whether section is more than default chapters and sections number or equal to maximum free chapters and sections number, continues to read if so, then illustrating that user may have e-book The interest gone down is read, so as to judge that user may be interested in the e-book.Wherein, user is likely to occur in reading electronic book Two kinds of reading conditions：A kind of reading conditions for the conscientious reading electronic book of user content and read to e-book default chapters and sections or Maximum free chapters and sections；A kind of reading conditions are that user simply carelessly climbs over e-book, and e-book is turned to the default chapter of e-book Section or maximum free chapters and sections.Therefore, in order to recognize the specific reading conditions of user, finally, when it is determined that currently to read chapters and sections big After default chapters and sections number or equal to maximum free chapters and sections number, also to further determine that whether the reading duration for e-book is big In preset duration threshold value, if, it is determined that the user is really interested in the e-book, is read so that it is determined that the user is corresponding Behavioural information meets default pushing condition.Wherein, preset duration threshold value can according to user's normal reading speed set it is pre- If duration threshold value, when user is more than above-mentioned preset duration threshold value to the reading duration of e-book, determine user to the e-book It is interested；Otherwise, it determines user loses interest in (user simply may carelessly climb over e-book) to the e-book.

When it is implemented, determining that the process that reading behavior information meets default pushing condition is specially：It is determined that what is obtained reads Read whether behavioural information meets each above-mentioned default pushing condition simultaneously, if, it is determined that reading behavior information meets default Pushing condition；Otherwise, it is determined that reading behavior information does not meet default pushing condition.

After it is determined that reading behavior information meets default pushing condition, the user property letter of user terminal is further obtained Breath.Wherein, the customer attribute information of user terminal includes at least one in the following：The user's registration time, the historical trading time, Historical trading number of times and the historical trading amount of money.

Wherein, the user's registration time be each user when being registered, the hour of log-on recorded after succeeding in registration.Go through History exchange hour, historical trading number of times and the historical trading amount of money are the related history that registered user records after the login Information.Wherein, when obtaining above-mentioned historical information, the time span of the historical information of acquisition can be set according to actual conditions Put, the invention is not limited in this regard.That is, the historical trading time obtained, historical trading number of times and historical trading gold The customer attribute informations such as volume can be the corresponding informance within one week or pair within two weeks or within the previous moon Answer information, etc..

Step S203：If customer attribute information meets default first attribute category division condition, user terminal is determined Attribute classification is the first attribute classification.

Wherein, in the present embodiment, the corresponding user terminal of the first attribute classification is the user terminal of new client.First category Property category division condition include at least one of the following：The user's registration time is later than default first hour of log-on, history and handed over Easy number of times is less than default first transaction count and the historical trading amount of money is less than default first dealing money.Then accordingly, When the history registry time in the customer attribute information obtained in step S202 being later than above-mentioned default first hour of log-on； And/or, the historical trading number of times in the customer attribute information obtained in step S202 is less than above-mentioned default first transaction count； And/or, when the historical trading amount of money in the customer attribute information obtained in step S202 is less than above-mentioned default first trade gold During volume, the attribute classification for determining the user terminal is the first attribute classification.Wherein, the above-mentioned amount of money can be the trade gold of virtual coin Volume, or the dealing money of real money.

In the present embodiment, in order to more efficiently be directed to the corresponding Web content of new pushes customer, above-mentioned first registers Time, the first transaction count and the first dealing money can be set according to actual conditions one it is new between client and frequent customer Critical value.For example, current time is on May 5th, 2017, then the first hour of log-on could be arranged to 28 days (i.e. one April in 2017 The user registered within week is new client)；First transaction count could be arranged to 3 times, and (i.e. historical trading number of times is within 3 times For new client), the first dealing money could be arranged to 2000 (i.e. the historical trading amount of money within 2000 for new client).By This marks off the attribute classification of user terminal.

Step S204：When it is determined that the attribute classification of user terminal is the first attribute classification, it is determined that the category with user terminal Property classification corresponding Web content be first kind customized network content, wherein, first kind customized network content includes：For The default chapters and sections information of one attribute classification customization.

Wherein, the default chapters and sections information for the customization of the first attribute classification can be：The paying for the e-book currently read Preceding N chapters in chapters and sections；Wherein, N is the natural number more than or equal to 1.If for example, above-mentioned N value takes 1, corresponding default chapter Saving information is：The chapter 1 in paying chapters and sections corresponding to the e-book that the user currently reads.Under normal circumstances, an electronics The next chapter of the free chapters and sections of maximum in book is the chapter 1 in paying chapters and sections.After user reads maximum free chapters and sections, Need to read each chapters and sections in paying chapters and sections by way of paying.However, in the present embodiment, due to having predetermined that Go out active user for new client, therefore, with reference to new client actual conditions (possible account balance is not enough, supplement with money operate it is not ripe enough Practice etc.), it is right that the chapter 1 in paying chapters and sections corresponding to the e-book that the user is currently read directly is pushed to user institute The user terminal answered, allows it to freely read the chapters and sections, so that the reading process for new client is provided convenience, improves The reading experience of user.In specific implementation, can be ejected to user in a prompt window, the prompt window can include " you Read to last chapter of free chapters and sections, if it is desired to continue read, below you can freely read the chapter 1 of paying chapters and sections " etc. Similar information.

In summary, scene shown in the present embodiment is：When user terminal is readding for new client and the user terminal Read behavioural information and meet following condition：The title for the e-book currently read belongs to default e-book white list, current reading Chapters and sections are more than default chapters and sections number or the reading duration equal to maximum free chapters and sections number and for the e-book is more than preset duration Threshold value, now judges that the new client is interested in the e-book, and the demand of the new client may be to want to continue to read the electronics The following sections of book, then the demand for the new client push the chapter 1 of the e-book paying chapters and sections, so as to realize pin To the personalized push of the Web content of user's individual progress e-book of new this type of client；Also, due to above-mentioned push The demand of Web content and new client be adapted, therefore make the Web content of push more targeted, while also effectively carrying The received probability of the Web content of validity and push of the high Web content pushed, realizes more excellent push effect Really.

Embodiment three

Fig. 3 shows the flow chart for the content delivery method based on e-book that the embodiment of the present invention three is provided.Wherein, originally Method in embodiment is applied to push the Web content of e-book for the user terminal of frequent customer to attribute classification.Such as Fig. 3 institutes Show, this method comprises the following steps：

Step S301：Obtain the reading behavior information that user terminal is directed to e-book.

Specifically, the reading behavior information of above-mentioned e-book includes one or more of following information：Currently read The title of e-book, currently reading chapters and sections and the reading duration for e-book, frequency of reading, reading chapters and sections number etc. are other The information of any reading behavior that can reflect user terminal.

Step S302：When it is determined that reading behavior information meets default pushing condition, the user property of user terminal is obtained Information.

Wherein, default pushing condition includes：The title for the e-book currently read belong to default e-book white list, with And initiate purchase message etc. for e-book.Wherein, the title of default e-book is included in default e-book white list Information.In this step, when the e-book that user is directed in white list initiates purchase message, above-mentioned reading behavior information is determined Meet default pushing condition, then obtain the customer attribute information of the user terminal.Wherein, the customer attribute information bag of user terminal Include at least one in the following：User's registration time, historical trading time, historical trading number of times and the historical trading amount of money.

Step S303：If customer attribute information meets default second attribute category division condition, user terminal is determined Attribute classification is the second attribute classification.

Wherein, the corresponding user terminal of the second attribute classification is the user terminal of frequent customer.Second attribute category division bar Part includes at least one of the following：The user's registration time is more than pre- earlier than default second hour of log-on, historical trading number of times If the second transaction count and the historical trading amount of money be more than default second dealing money.Wherein, during default second registration Between, default second transaction count, default second dealing money can be configured according to actual conditions, the present invention to this not It is construed as limiting.Then accordingly, when the history registry time in the customer attribute information of acquisition is earlier than above-mentioned default second registration Between when；And/or, when the historical trading number of times in the customer attribute information of acquisition is more than above-mentioned default second transaction count；With/ Or, when the historical trading amount of money in the customer attribute information of acquisition is more than above-mentioned default second dealing money, determine the use The attribute classification of family terminal is the second attribute classification.Wherein, the above-mentioned amount of money can be the dealing money of virtual coin, or real The dealing money of border currency.

Step S304：When it is determined that the attribute classification of user terminal is the second attribute classification, it is determined that the category with user terminal Property classification corresponding Web content be Equations of The Second Kind customized network content, wherein, Equations of The Second Kind customized network content includes：For The default charging information of two attribute classifications customization.

As can be seen here, it according to the other category feature of the second Attribute class is that its is customized that Equations of The Second Kind customized network content, which is, Default charging information.Wherein, above-mentioned default charging information is determined in the following manner：

First, user terminal is determined according to transaction count of the user terminal within the default time cycle and dealing money Transaction numerical value.Wherein, the default time cycle can be 7 days (i.e. week age), the time cycle such as one month, and the present invention is right This is not construed as limiting.The transaction numerical value of user terminal can be：According to the transaction count in the above-mentioned default time cycle and friendship The user terminal average value of dealing money, maximum or transaction in this section of preset time period obtained by easy amount of money calculating The transaction numerical value such as total value, this is not limited by the present invention.For example, the default time cycle is 10 days, there are 2 friendships in this 10 days Easily, dealing money is respectively 50 and 80, then it is determined that user terminal transaction numerical value when, if the transaction numerical value of setting user terminal For the average value of dealing money in the default time cycle, then the transaction numerical value of user terminal is 65 (i.e.：(50+80)/2= 65)；If setting the transaction numerical value of user terminal as the maximum of dealing money in the default time cycle, the friendship of user terminal Easy numerical value is 80 (80 are the maximum between 50 and 80)；If setting the transaction numerical value of user terminal as in the default time cycle The total value of dealing money, then the transaction numerical value of user terminal is 130 (i.e.：50+80=130).

Secondly, by the transaction numerical value of user terminal and total user terminal in the above-mentioned time cycle (when i.e. above-mentioned default Between the cycle) in the average value of transaction numerical value be compared, according to comparative result determine for the second attribute classification customize it is pre- If charging information.Alternatively, default discount ratio, and folding are included in the default charging information customized for the second attribute classification Button ratio is determined according to comparative result.

Wherein, the average value of transaction numerical value of the total user terminal within the above-mentioned time cycle is determined by following manner： First, the transaction numerical value of each user terminal in total user terminal is summed up, obtains total user terminal above-mentioned The total value of transaction numerical value in time cycle；Then, the transaction numerical value by the total user terminal within the above-mentioned time cycle The total number of the user terminal included in total value divided by total user terminal, institute's value is total user terminal when above-mentioned Between transaction numerical value in the cycle average value.Wherein, in a kind of optional mode, each user in total user terminal is whole The transaction numerical value at end is specially the average value of user terminal dealing money in this section of preset time period；Another optional Mode in, the transaction numerical value of each user terminal in total user terminal is specially the user terminal in this section of preset time The maximum of dealing money in cycle；In another optional mode, the friendship of each user terminal in total user terminal Easy numerical value is specially the transaction total value of user terminal dealing money in this section of preset time period.

If for example, total user one has 3 users, respectively party A-subscriber, party B-subscriber and C user, if setting is complete The transaction numerical value of each user terminal in body user terminal is specially that the user terminal is merchandised in this section of preset time period The average value of the amount of money, it is determined that the process of the average value of transaction numerical value of the total user terminal within the above-mentioned time cycle is： In the default time cycle, the average value for obtaining party A-subscriber's dealing money is that the 60, average value of party B-subscriber's dealing money is that 80, C is used The average value of family dealing money is 70, then the transaction numerical value of total user terminal is：210 (60+80+70=210), total user The average value of the transaction numerical value of terminal is：70 (210/3=70).Similarly, when each user in setting total user terminal is whole The transaction numerical value at end be specially the user terminal in this section of preset time period the maximum of dealing money or transaction total value when Calculation is similar, and here is omitted.In a word, the average value of transaction numerical value of the total user terminal within the above-mentioned time cycle The overall level of consumption of total user can be reflected, therefore, every overall level of consumption that can be used in reflecting total user Calculation can be applied to the present invention, and this is not limited by the present invention.

Specifically, in a kind of optional scheme, if the transaction numerical value of the user terminal is more than total user terminal upper The average value of the transaction numerical value in the time cycle is stated, then illustrates that the user terminal is transactional relatively strong, i.e. each trade gold of user Volume may all push greatly, then to the user terminal than the dealing money of last time and supplement the higher default charging information of gear with money.For example, The transaction numerical value of the user terminal is 65, and the average value of the transaction numerical value of total user terminal is 60, then illustrates that the user has Stronger transactional (65 are more than 60), the dealing money of user's last time is obtained, if the dealing money of user's last time is on 80,80 Supplement gear with money for 100, then the default charging information for supplementing that gear is 100 with money is pushed to user.If conversely, the friendship of the user terminal Easy numerical value is less than the average value of transaction numerical value of the total user terminal within the above-mentioned time cycle, then illustrates the friendship of the user terminal Easy property is weaker, i.e., the dealing money that each dealing money of user may be all than last time is small, then pushing original to the user supplements shelves with money Default charging information after position is preferential.For example, the transaction numerical value of user terminal be 65, the total user terminal got The average value of corresponding transaction numerical value is 70 in the above-mentioned time cycle, then illustrates that the user's is transactional weaker, then further obtain The dealing money (or recharge amount) and this pre- dealing money of family last time is taken, if the dealing money of user's last time is 50, this pre- dealing money of user is 12, then the default charging information pushed to user is：Supplement the preferential letter that gear is 50 with money Breath.Wherein, the favor information is specifically as follows：When the dealing money of this recharge amount of user and user's last time (or fill Be worth the amount of money) it is identical when (be 50 when), give the user terminal by the tradable commodity free of cost corresponding to this pre- dealing money, I.e.：User this tradable commodity of the dealing money as 62 (50+12=62) can be obtained using the price of dealing money 50.Or, The preferential charging information of other forms can also be pushed to user, shelves are supplemented with money after default discount for example, it is also possible to push and give Position information, either to user push its can with nine at a discount lattice (45 yuan) realize 50 yuan of information for supplementing gear with money or can be The similar preferential charging information such as 60 yuan of information for supplementing gear with money is got in the case of spending 50 yuan.

Further, in order to show specific discount ratio to user, according to default the filling of above-mentioned comparative result determination Default discount ratio can also be further included in value information.User can be made to be visually known this by the discount ratio The preferential dynamics of charging information.

In summary, scene shown in the present embodiment is：When user terminal is the user terminal of frequent customer, if the use Family meets following condition in reading electronic book：The e-book of reading belong to default e-book white list and user to this E-book initiates purchase message, then pushes default charging information to the user.Wherein, charging information is preset to supplement with money comprising corresponding Gear information and the favor information for supplementing gear with money, so as to realize user's individual progress e-book for this type of frequent customer Web content personalized push；Also, the demand of the Web content and frequent customer due to above-mentioned push is adapted, therefore is made The Web content of push is more targeted, while also effectively increasing the validity of the Web content of push and the net of push The received probability of network content, realizes more excellent push effect.

In addition, can directly determine user to the e-book currently read by the default pushing condition in the present embodiment It is interested and be intended to buy.Certainly, those skilled in the art can also flexibly be adjusted to the default pushing condition in the present embodiment It is whole, for example, it is also possible to which the default pushing condition in the present embodiment is set to and the identical default push bar of embodiment one Part.It can effectively determine that user is interested in the e-book currently read by the combination of three conditions in embodiment one, and And, because user has been read to maximum free chapters and sections, accordingly, it would be desirable to pay could continue to read, and due to the present embodiment Targeted user group is frequent customer, and the actual conditions of frequent customer are：Recharge procedure is skillfully grasped, therefore, it is more likely that Directly supplement with money and buy this book.Correspondingly, directly it is that its push is preferential when judging that the user is frequent customer in subsequent step Charging information can more cater to user's request in time.

Example IV

Fig. 4 shows the flow chart for the content delivery method based on e-book that the embodiment of the present invention four is provided.In this reality Apply in example, targeted user terminal can be using interested in this e-book in the frequent customer of the terminal reading e-book Client.As shown in figure 4, this method comprises the following steps：

Step S401：Obtain the reading behavior information that user terminal is directed to e-book.

Specifically, the reading behavior information of above-mentioned e-book includes：The title for the e-book currently read, currently read chapter Section and the readings duration for e-book, frequency of reading, reading chapters and sections number etc. are other any can reflect readding for user terminal The information of reading behavior.

Step S402：When it is determined that reading behavior information meets default pushing condition, the user property of user terminal is obtained Information.

Specifically, presetting pushing condition includes at least one of the following：The title for the e-book currently read belongs to pre- If e-book white list and be more than preset duration threshold value etc. for the reading duration of e-book.

Wherein, the title information of default e-book is included in default e-book white list.Preset duration threshold value can To be configured according to actual conditions, the invention is not limited in this regard.In the present embodiment, the title category of current reading electronic book In default e-book white list, this default pushing condition is primary necessary pushing condition, that is to say, that meet default push away The e-book for sending condition is the e-book in default e-book white list.Wherein, user may go out in reading electronic book Existing two kinds of reading conditions：A kind of reading conditions are the content of the conscientious reading electronic book of user and read to the default chapters and sections of e-book Or maximum free chapters and sections；A kind of reading conditions are that user simply carelessly climbs over e-book, and e-book is turned into the default of e-book Chapters and sections or maximum free chapters and sections.Therefore for above-mentioned two situations, in addition it is also necessary to further to interest of the user to the e-book Confirmed, then default pushing condition is further set：It is determined that being more than preset duration threshold value for the reading duration of e-book.Its In, preset duration threshold value can according to user's normal reading speed set preset duration threshold value, when user is to e-book When reading duration more than above-mentioned preset duration threshold value, determine that user is interested in the e-book；Otherwise, it determines user is to the electronics Book is lost interest in (user simply may carelessly climb over e-book).

Then determining the process that reading behavior information meets default pushing condition can be：It is determined that the reading behavior information obtained Whether each above-mentioned condition is met simultaneously, if, it is determined that reading behavior information meets default pushing condition；Otherwise, then really Determine reading behavior information and do not meet default pushing condition.

Step S403：If customer attribute information meets default second attribute category division condition, user terminal is determined Attribute classification is the second attribute classification.

This step is optional step.Wherein, the corresponding user terminal of the second attribute classification is the user terminal of frequent customer.The Two attribute category division conditions include at least one of the following：The user's registration time earlier than default second hour of log-on, go through History transaction count is more than default second transaction count and the historical trading amount of money is more than default second dealing money.Wherein, Meeting any of the above-described condition can incorporate into as the other user terminal of the second Attribute class.Then accordingly, when the user property of acquisition When history registry time in information is earlier than above-mentioned default second hour of log-on；And/or, when in the customer attribute information of acquisition Historical trading number of times be more than above-mentioned default second transaction count；And/or, when the history in the customer attribute information of acquisition is handed over When the easy amount of money is more than above-mentioned default second dealing money, the attribute classification for determining the user terminal is the second attribute classification.Its In, the above-mentioned amount of money can be the dealing money of virtual coin, or the dealing money of real money.

Step S404：When the current state for detecting user terminal meets default push opportunity, Web content is pushed away Give user terminal.

Wherein, default push opportunity includes at least one of the following：When user terminal exits reading model；Or, When user terminal n-th opens e-book.Wherein, N is the natural number more than or equal to 2.In specific implementation, during default push Machine can also be set according to actual conditions, the invention is not limited in this regard.Specifically, tool when user terminal exits reading model Body scene can be：User exits the reading page of e-book, and (reading page that such as user exits certain e-book returns to electronics The display page of book bookshelf), then user terminal now determines that the current state of user terminal is met to exit reading model state Default push opportunity.For this e-book, due to having determined that the reading behavior of user meets default push away in step S402 Condition is sent, user terminal meets above-mentioned default push opportunity, may determine that the use of the user terminal if being determined in this step Family is interested in this e-book, then pushes default discount information to the user terminal.Wherein, default discount information is specially： The purchase information of the considerable reduction set for this e-book.Further, in order to show specific discount rate to user Default discount ratio can also be further included in example, the default discount information.User can be made straight by the discount ratio See ground and recognize the preferential dynamics of the discount information, for example, the favor information etc. such as 7 foldings are bought books, half price is bought books.

Similarly, when detecting user terminal n-th opening e-book (N is the natural number more than or equal to 2), due to Have determined that the reading behavior of user meets default pushing condition in step S402, and open the e-book in the user terminal The number of times of reading is more than or equal to 2, then may determine that the user of the user terminal is interested in this e-book, then to the user Terminal pushes default discount information.Wherein.Default discount information is specially：The purchase of the considerable reduction set for this e-book Buy information.For example, the favor information etc. such as 7 foldings are bought books, half price is bought books.Alternatively, in order to more accurately determine the user terminal User it is whether interested in this e-book, in this programme, a time span threshold value can also be further set, this when Between length threshold be used for：When detecting user terminal n-th opening e-book, determine whether that the user terminal n-th is beaten When whether the time interval for opening e-book and the N-1 times opening e-book is less than above-mentioned time span threshold value, if, it is determined that to The user terminal pushes default discount information.Wherein, above-mentioned time span threshold value can be configured according to actual conditions, example Such as, it can be 1 hour, 3 hours etc., the invention is not limited in this regard.The setting of above-mentioned time span threshold value can be more accurate Really judge whether user is again turned on e-book in shorter time interval, so as to more accurately judge that user is It is no interested in the e-book, improve the accuracy for pushing content.

Further, scene shown in the present embodiment is for frequent customer.But, herein, it is to be noted that, this reality Frequent customer can be not only directed to by applying a Scene, can also be directed to new client.In specific implementation, the user being directed in the present embodiment The attribute classification of terminal can be configured according to actual conditions, the invention is not limited in this regard.

In summary, scene shown in the present embodiment is：When user terminal is the user terminal of frequent customer, if the use Family meets following condition in reading electronic book：The title of the e-book of reading belongs to default e-book white list, Yi Jizhen Preset duration threshold value is more than to the reading duration of e-book, default discount information is pushed to the user.Wherein, discount information is preset Special discount information comprising corresponding e-book.Above-mentioned push process can be realized for interested in certain this e-book old Client carries out the purpose of the personalized push of the Web content of e-book.Due to the Web content and the need of frequent customer of above-mentioned push Ask adaptable, therefore make the Web content of push more targeted, while also effectively increasing having for the Web content of push Effect property and the received probability of Web content of push, realize more excellent push effect.

Wherein, in the present embodiment detect user terminal current state whether meet the operation on default push opportunity can More timely determine the demand of user and targetedly pushed for it.Due under normal circumstances, when user has just read Read after an e-book interested, it is likely that it is desirable that the book is bought, and it is past between the reading and buying behavior of user Toward having temporal correlation, i.e.,：Highly desirable purchase should (such as within one day) in the preset time period of user often after reading Book, if more than the period, user may forget this book, can be for user's accordingly, it is determined that suitably pushing opportunity Purchase operation provides many facilities.In addition, when those skilled in the art can flexibly set other push according to actual needs Machine, as long as the purpose for facilitating user to buy can be realized, for example, it is also possible to read 24 after book interested in user Within hour, the bibliography interested read to user is pushed etc..In addition, those skilled in the art can also be to upper Each embodiment stated carries out various combinations and deformation.For example, detecting whether the current state of user terminal is full in example IV The operation on foot default push opportunity can also be applied in other embodiments simultaneously.

In summary, in the content delivery method based on e-book that the present invention is provided, in being read according to user The related reading behavior information of generation pushes to judge whether user is interested in the e-book currently read according to default Condition judges whether the e-book currently read needs to be pushed, simultaneously, additionally it is possible to according to customer attribute information by user Category division is carried out, realizes can be the Web content of the specific e-book of specific user's push for the demand of specific user Purpose.Scheme in the present invention realizes the personalized customization for pushing content, makes push content more targeted and validity, Many facilities are brought to user.

Embodiment five

The embodiment of the present invention five provides a kind of nonvolatile computer storage media, the computer-readable storage medium storage Have an at least executable instruction, the computer executable instructions can perform in above-mentioned any means embodiment based on e-book Content delivery method.Executable instruction specifically can be used for so that being operated below computing device：User terminal is obtained for electricity The reading behavior information of the philosophical works；When it is determined that above-mentioned reading behavior information meets default pushing condition, above-mentioned user terminal is obtained Customer attribute information, the attribute classification of above-mentioned user terminal is determined according to above-mentioned customer attribute information；It is determined that with above-mentioned user The corresponding Web content of the attribute classification of terminal, the user terminal is pushed to by above-mentioned Web content.

In a kind of optional embodiment, the reading behavior information includes at least one of the following：It is current to read E-book title, currently read chapters and sections and the reading duration for the e-book, frequency of reading, read chapters and sections number； The default pushing condition includes at least one of the following：It is white that the title for the e-book currently read belongs to default e-book List, current chapters and sections of reading are more than default chapters and sections number or equal to maximum free chapters and sections number, the reading duration for the e-book Purchase message is initiated more than preset duration threshold value and for the e-book.

In a kind of optional embodiment, the customer attribute information includes at least one of the following：User's registration Time, historical trading time, historical trading number of times and the historical trading amount of money.

In a kind of optional embodiment, executable instruction further makes to operate below computing device：If described use Family attribute information meets default first attribute category division condition, and the attribute classification for determining the user terminal is the first attribute Classification；The first attribute category division condition includes at least one of the following：The user's registration time is later than default first Hour of log-on, historical trading number of times are less than default first transaction count and the historical trading amount of money is less than default first and handed over The easy amount of money；When it is determined that the attribute classification of the user terminal is the first attribute classification, it is determined that the attribute with the user terminal The corresponding Web content of classification is first kind customized network content, wherein, the first kind customized network content includes：For The default chapters and sections information of the first attribute classification customization.

In a kind of optional embodiment, in paying chapters and sections of the default chapters and sections information for the e-book currently read Preceding N chapters；Wherein, N is the natural number more than or equal to 1.

In a kind of optional embodiment, executable instruction further makes to operate below computing device：If described use Family attribute information meets default second attribute category division condition, and the attribute classification for determining the user terminal is the second attribute Classification；The second attribute category division condition includes at least one of the following：The user's registration time is earlier than default second Hour of log-on, historical trading number of times are more than default second transaction count and the historical trading amount of money is more than default second and handed over The easy amount of money；When it is determined that the attribute classification of the user terminal is the second attribute classification, it is determined that the attribute with the user terminal The corresponding Web content of classification is Equations of The Second Kind customized network content, wherein, the Equations of The Second Kind customized network content includes：For The default charging information and/or default discount information of the second attribute classification customization.

In a kind of optional embodiment, executable instruction further makes to operate below computing device：According to described Transaction count and dealing money of the user terminal within the default time cycle determine the transaction numerical value of the user terminal；Will The average value of transaction numerical value of the transaction numerical value of the user terminal with total user terminal within the time cycle is compared Compared with the default charging information customized according to comparative result determination for the second attribute classification and/or default discount information.

In a kind of optional embodiment, executable instruction further makes to operate below computing device：It is described to be directed to Default discount ratio, and institute are included in the default charging information and/or default discount information of the second attribute classification customization Discount ratio is stated to be determined according to the comparative result.

In a kind of optional embodiment, executable instruction further makes to operate below computing device：When detecting When the current state of the user terminal meets default push opportunity, the Web content is pushed to the user terminal.

In a kind of optional embodiment, the default push opportunity includes at least one of the following：User is whole When reading model is exited at end；When user terminal n-th opens the e-book, N is the natural number more than or equal to 2.

Embodiment six

Fig. 5 shows the structural representation of according to embodiments of the present invention six a kind of electronic equipment, present invention specific implementation Example is not limited implementing for electronic equipment.As shown in figure 5, the electronic equipment can include：Processor (processor) 502, communication interface (Communications Interface) 504, memory (memory) 506, Yi Jitong Believe bus 508.Wherein：Processor 502, communication interface 504 and memory 506 complete mutual by communication bus 508 Communication.Communication interface 504, communicates for the network element with miscellaneous equipment such as client or other servers etc..Processor 502, For configuration processor 510, the correlation step in the above-mentioned content delivery method embodiment based on e-book can be specifically performed.Tool Body, program 510 can include program code, and the program code includes computer-managed instruction.Processor 502 is probably center Processor CPU, or specific integrated circuit ASIC (Application Specific Integrated Circuit), or Person is arranged to implement one or more integrated circuits of the embodiment of the present invention.One or more processing that electronic equipment includes Device, can be same type of processor, such as one or more CPU；Can also be different types of processor, such as one or many Individual CPU and one or more ASIC.Memory 506, for depositing program 510.Memory 506 may be deposited comprising high-speed RAM Reservoir, it is also possible to also including nonvolatile memory (non-volatile memory), for example, at least one magnetic disk storage. Program 510 specifically can be used for so that processor 502 performs following operation：Obtain the reading behavior that user terminal is directed to e-book Information；When it is determined that above-mentioned reading behavior information meets default pushing condition, the customer attribute information of above-mentioned user terminal is obtained, The attribute classification of above-mentioned user terminal is determined according to above-mentioned customer attribute information；It is determined that the attribute classification phase with above-mentioned user terminal Corresponding Web content, the user terminal is pushed to by above-mentioned Web content.

In a kind of optional embodiment, program 510 is further such that processor 502 performs following operation：If described Customer attribute information meets default first attribute category division condition, and it is the first category to determine the attribute classification of the user terminal Property classification；The first attribute category division condition includes at least one of the following：The user's registration time is later than default One hour of log-on, historical trading number of times are less than default first transaction count and the historical trading amount of money is less than default first Dealing money；When it is determined that the attribute classification of the user terminal is the first attribute classification, it is determined that the category with the user terminal Property classification corresponding Web content be first kind customized network content, wherein, the first kind customized network content includes：Pin The default chapters and sections information customized to the first attribute classification.

In a kind of optional embodiment, program 510 is further such that processor 502 performs following operation：If described Customer attribute information meets default second attribute category division condition, and it is the second category to determine the attribute classification of the user terminal Property classification；The second attribute category division condition includes at least one of the following：The user's registration time is earlier than default Two hour of log-on, historical trading number of times are more than default second transaction count and the historical trading amount of money is more than default second Dealing money；When it is determined that the attribute classification of the user terminal is the second attribute classification, it is determined that the category with the user terminal Property classification corresponding Web content be Equations of The Second Kind customized network content, wherein, the Equations of The Second Kind customized network content includes：Pin The default charging information customized to the second attribute classification and/or default discount information.

In a kind of optional embodiment, program 510 is further such that processor 502 performs following operation：According to institute State the transaction numerical value that transaction count and dealing money of the user terminal within the default time cycle determine the user terminal； The average value of transaction numerical value by the transaction numerical value of the user terminal with total user terminal within the time cycle is carried out Compare, the default charging information and/or default discount information for the second attribute classification customization are determined according to comparative result.

In a kind of optional embodiment, program 510 is further such that processor 502 performs following operation：The pin Default discount ratio is included in the default charging information customized to the second attribute classification and/or default discount information, and The discount ratio is determined according to the comparative result.

In a kind of optional embodiment, program 510 is further such that processor 502 performs following operation：Work as detection When meeting default push opportunity to the current state of the user terminal, the Web content is pushed to the user whole End.

Each step implements the phase that may refer in the above-mentioned content push embodiment based on e-book in program 510 The corresponding description of step is answered, be will not be described here.It is apparent to those skilled in the art that, for description convenience and Succinctly, the specific work process of the electronic equipment of foregoing description, may be referred to the corresponding process description in preceding method embodiment, It will not be repeated here.The scheme provided by the present embodiment, can be pushed according to the attribute information of user for different users Different Web contents, realizes the personalized customization for pushing content, makes push content more targeted and validity.

Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with based on teaching in this.As described above, construct required by this kind of system Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It is understood that, it is possible to use it is various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.

In the specification that this place is provided, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice in the case of these no details.In some instances, known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it will be appreciated that in order to simplify the disclosure and help to understand one or more of each inventive aspect, exist Above in the description of the exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：It is i.e. required to protect The application claims of shield features more more than the feature being expressly recited in each claim.More precisely, such as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following embodiment are expressly incorporated in the embodiment, wherein each claim is in itself All as the separate embodiments of the present invention.Those skilled in the art are appreciated that can be in the equipment in embodiment Module adaptively change and they are arranged in one or more equipment different from the embodiment.Can be Module or unit or component in embodiment are combined into a module or unit or component, and can be divided into addition many Individual submodule or subelement or sub-component.Except at least some in such feature and/or process or unit are mutual rows , can be using any combinations to all disclosed in this specification (including adjoint claim, summary and accompanying drawing) outside reprimand All processes or unit of feature and so disclosed any method or equipment are combined.Unless expressly stated otherwise, Each feature disclosed in this specification (including adjoint claim, summary and accompanying drawing) can it is identical by offer, equivalent or The alternative features of similar purpose are replaced.Although in addition, it will be appreciated by those of skill in the art that some implementations described herein Example includes some features rather than further feature included by other embodiments, but the combination of the feature of be the same as Example is not anticipated Taste, which, is within the scope of the present invention and is formed different embodiments.For example, in the following claims, it is required The one of any of the embodiment of protection mode can use in any combination.It should be noted that above-described embodiment is to this Invention, which is illustrated rather than, to limit the invention, and those skilled in the art are not departing from the model of appended claims Alternative embodiment can be designed in the case of enclosing.In the claims, should not be by any reference symbol structure between bracket Cause limitations on claims.Word "comprising" does not exclude the presence of element or step not listed in the claims.Positioned at member Word "a" or "an" before part does not exclude the presence of multiple such elements.The present invention can by means of include it is some not Realized with the hardware of element and by means of properly programmed computer.The use of word first, second, and third is not Represent any order.These words can be construed to title.

The invention discloses：A1. a kind of content delivery method based on e-book, it includes：User terminal is obtained to be directed to The reading behavior information of the e-book；When it is determined that the reading behavior information meets default pushing condition, described use is obtained The customer attribute information of family terminal, the attribute classification of the user terminal is determined according to the customer attribute information；It is determined that and institute The corresponding Web content of the attribute classification of user terminal is stated, the Web content is pushed to the user terminal.

A2. the method according to A1, wherein, the reading behavior information includes at least one of the following：Currently read The title of the e-book of reading, currently reading chapters and sections and the reading duration for the e-book, frequency of reading, reading chapters and sections Number；The default pushing condition includes at least one of the following：The title for the e-book currently read belongs to default electronics Book white list, current chapters and sections of reading are more than default chapters and sections number or equal to maximum free chapters and sections number, the reading for the e-book Duration is more than preset duration threshold value and initiates purchase message for the e-book.

A3. the method according to A1 or A2, wherein, the customer attribute information includes at least one of the following：With Family hour of log-on, historical trading time, historical trading number of times and the historical trading amount of money.

A4. according to any described methods of A1-A3, wherein, it is described that the user is determined according to the customer attribute information The other step of Attribute class of terminal is specifically included：If the customer attribute information meets default first attribute category division bar Part, the attribute classification for determining the user terminal is the first attribute classification；

The first attribute category division condition includes at least one of the following：The user's registration time is later than default One hour of log-on, historical trading number of times are less than default first transaction count and the historical trading amount of money is less than default first Dealing money；It is then described to specifically include the step of determine corresponding with the attribute classification of user terminal Web content：When When the attribute classification for determining the user terminal is the first attribute classification, it is determined that corresponding with the attribute classification of the user terminal Web content be first kind customized network content, wherein, the first kind customized network content includes：For the described first category Property classification customization default chapters and sections information.

A5. the method according to A4, during the default chapters and sections information is the paying chapters and sections for the e-book currently read Preceding N chapters；Wherein, N is the natural number more than or equal to 1.

A6. according to any described methods of A1-A3, wherein, it is described that the user is determined according to the customer attribute information The other step of Attribute class of terminal is specifically included：If the customer attribute information meets default second attribute category division bar Part, the attribute classification for determining the user terminal is the second attribute classification；The second attribute category division condition includes following In at least one：The user's registration time is more than default second earlier than default second hour of log-on, historical trading number of times and handed over Easy number of times and the historical trading amount of money are more than default second dealing money；The then determination and the attribute of the user terminal The step of classification corresponding Web content, specifically includes：When it is determined that the attribute classification of the user terminal is the second attribute classification When, it is determined that the Web content corresponding with the attribute classification of the user terminal is Equations of The Second Kind customized network content, wherein, it is described Equations of The Second Kind customized network content includes：The default charging information customized for the second attribute classification and/or default discount letter Breath.

A7. the method according to A6, wherein, the default charging information customized for the second attribute classification And/or default discount information is determined in the following manner：According to transaction of the user terminal within the default time cycle time Number and dealing money determine the transaction numerical value of the user terminal；The transaction numerical value of the user terminal and total user is whole Hold the average value of the transaction numerical value within the time cycle to be compared, determined to be directed to second attribute according to comparative result The default charging information and/or default discount information of classification customization.

A8. the method according to A7, wherein, the default charging information customized for the second attribute classification And/or default discount ratio is included in default discount information, and the discount ratio is determined according to the comparative result.

A9. according to any described methods of A1-A8, wherein, it is described that the Web content is pushed to the user terminal The step of specifically include：When the current state for detecting the user terminal meets default push opportunity, by the network Content push gives the user terminal.

A10. the method according to A9, wherein, the default push opportunity includes at least one of the following：User When terminal exits reading model；When user terminal n-th opens the e-book, N is the natural number more than or equal to 2.

The invention also discloses：B11. a kind of electronic equipment, including：Processor, memory, communication interface and communication are total Line, the processor, the memory and the communication interface complete mutual communication by the communication bus；It is described to deposit Reservoir is used to deposit an at least executable instruction, and the executable instruction makes to operate below the computing device：Obtain user Terminal is directed to the reading behavior information of the e-book；When it is determined that the reading behavior information meets default pushing condition, obtain The customer attribute information of the user terminal is taken, the attribute classification of the user terminal is determined according to the customer attribute information； It is determined that the Web content corresponding with the attribute classification of the user terminal, is pushed to the user whole by the Web content End.

B12. the electronic equipment according to B11, the reading behavior information includes at least one of the following：Currently read The title of the e-book of reading, currently reading chapters and sections and the reading duration for the e-book, frequency of reading, reading chapters and sections Number；The default pushing condition includes at least one of the following：The title for the e-book currently read belongs to default electronics Book white list, current chapters and sections of reading are more than default chapters and sections number or equal to maximum free chapters and sections number, the reading for the e-book Duration is more than preset duration threshold value and initiates purchase message for the e-book.

B13. the electronic equipment according to B11 or B12, the customer attribute information includes at least one of the following： User's registration time, historical trading time, historical trading number of times and the historical trading amount of money.

B14. according to any described electronic equipments of B11-B13, the executable instruction further holds the processor Row is following to be operated：If the customer attribute information meets default first attribute category division condition, the user terminal is determined Attribute classification be the first attribute classification；The first attribute category division condition includes at least one of the following：User notes The volume time is later than default first hour of log-on, historical trading number of times less than default first transaction count and historical trading The amount of money is less than default first dealing money；When it is determined that the attribute classification of the user terminal is the first attribute classification, it is determined that The Web content corresponding with the attribute classification of the user terminal is first kind customized network content, wherein, the first kind Customized network content includes：The default chapters and sections information customized for the first attribute classification.

B15. the electronic equipment according to B14, the default chapters and sections information is the paying chapter for the e-book currently read Preceding N chapters in section；Wherein, N is the natural number more than or equal to 1.

B16. according to any described electronic equipments of B11-B13, the executable instruction further holds the processor Row is following to be operated：If the customer attribute information meets default second attribute category division condition, the user terminal is determined Attribute classification be the second attribute classification；The second attribute category division condition includes at least one of the following：User notes The volume time is more than default second transaction count and historical trading earlier than default second hour of log-on, historical trading number of times The amount of money is more than default second dealing money；When it is determined that the attribute classification of the user terminal is the second attribute classification, it is determined that The Web content corresponding with the attribute classification of the user terminal is Equations of The Second Kind customized network content, wherein, the Equations of The Second Kind Customized network content includes：The default charging information customized for the second attribute classification and/or default discount information.

B17. the electronic equipment according to B16, the executable instruction further makes to grasp below the computing device Make：The user terminal is determined according to transaction count of the user terminal within the default time cycle and dealing money Transaction numerical value；By the flat of the transaction numerical value of the transaction numerical value and total user terminal of the user terminal within the time cycle Average is compared, and is determined to be directed to the default charging information of the second attribute classification customization and/or default according to comparative result Discount information.

B18. the electronic equipment according to B17, the executable instruction further makes to grasp below the computing device Make：Default folding is included in the default charging information customized for the second attribute classification and/or default discount information Button ratio, and the discount ratio determines according to the comparative result.

B19. according to any described electronic equipments of B11-B18, the executable instruction further holds the processor Row is following to be operated：When the current state for detecting the user terminal meets default push opportunity, by the Web content It is pushed to the user terminal.

B20. the electronic equipment according to B19, the default push opportunity includes at least one of the following：User When terminal exits reading model；When user terminal n-th opens the e-book, N is the natural number more than or equal to 2.

The invention also discloses a kind of computer-readable storage mediums of C21., be stored with the storage medium at least one can perform Instruction, the executable instruction makes to operate below computing device：Obtain the reading behavior that user terminal is directed to the e-book Information；When it is determined that the reading behavior information meets default pushing condition, the customer attribute information of the user terminal is obtained, The attribute classification of the user terminal is determined according to the customer attribute information；It is determined that the attribute classification phase with the user terminal Corresponding Web content, the user terminal is pushed to by the Web content.

C22. the computer-readable storage medium according to C21, the reading behavior information includes at least one of the following： The title for the e-book currently read, currently read chapters and sections and the reading duration for the e-book, frequency of reading, read Read chapters and sections number；The default pushing condition includes at least one of the following：The title for the e-book currently read belongs to default E-book white list, current chapters and sections of reading be more than default chapters and sections number or equal to maximum free chapters and sections number, for the e-book Reading duration be more than preset duration threshold value and for the e-book initiate purchase message.

C23. the computer-readable storage medium according to C21 or C22, the customer attribute information include it is following at least One：User's registration time, historical trading time, historical trading number of times and the historical trading amount of money.

C24. according to any described computer-readable storage mediums of C21-C23, the executable instruction further makes the place Manage device and perform following operate：If the customer attribute information meets default first attribute category division condition, the use is determined The attribute classification of family terminal is the first attribute classification；The first attribute category division condition includes at least one of the following： The user's registration time is later than default first hour of log-on, historical trading number of times less than default first transaction count, Yi Jili History dealing money is less than default first dealing money；When it is determined that the attribute classification of the user terminal is the first attribute classification When, it is determined that the Web content corresponding with the attribute classification of the user terminal is first kind customized network content, wherein, it is described First kind customized network content includes：The default chapters and sections information customized for the user terminal.

C25. the computer-readable storage medium according to C24, the default chapters and sections information is the e-book currently read Preceding N chapters in paying chapters and sections；Wherein, N is the natural number more than or equal to 1.

C26. the computer-readable storage medium according to C21-C23, the executable instruction further makes the processor Perform following operate：If the customer attribute information meets default second attribute category division condition, determine that the user is whole The attribute classification at end is the second attribute classification；The second attribute category division condition includes at least one of the following：User Hour of log-on is more than default second transaction count earlier than default second hour of log-on, historical trading number of times and history is handed over The easy amount of money is more than default second dealing money；When it is determined that the attribute classification of the user terminal is the second attribute classification, really The fixed Web content corresponding with the attribute classification of the user terminal is Equations of The Second Kind customized network content, wherein, described second Class customized network content includes：The default charging information customized for the second attribute classification and/or default discount information.

C27. the computer-readable storage medium according to C26, the executable instruction further makes the computing device Operate below：The user is determined according to transaction count of the user terminal within the default time cycle and dealing money The transaction numerical value of terminal；By the transaction numerical value of the user terminal and average friendship of the total user terminal within the time cycle Easy numerical value is compared, and is determined to be directed to the default charging information of the second attribute classification customization and/or pre- according to comparative result If discount information.

C28. the computer-readable storage medium according to C27, the executable instruction further makes the computing device Operate below：Comprising pre- in the default charging information customized for the second attribute classification and/or default discount information If discount ratio, and the discount ratio determines according to the comparative result.

C29. according to any described computer-readable storage mediums of C21-C28, the executable instruction further makes the place Manage device and perform following operate：When the current state for detecting the user terminal meets default push opportunity, by the net Network content push gives the user terminal.

C30. the computer-readable storage medium according to C29, the default push opportunity include it is following at least one It is individual：When user terminal exits reading model；When user terminal n-th opens the e-book, N is the nature more than or equal to 2 Number.

Claims

1. a kind of content delivery method based on e-book, it includes：

Obtain the reading behavior information that user terminal is directed to the e-book；

When it is determined that the reading behavior information meets default pushing condition, the customer attribute information of the user terminal is obtained, The attribute classification of the user terminal is determined according to the customer attribute information；

It is determined that the Web content corresponding with the attribute classification of the user terminal, the user is pushed to by the Web content Terminal.

2. according to the method described in claim 1, wherein, the reading behavior information include at least one of the following：Currently The title of the e-book of reading, currently reading chapters and sections and the reading duration for the e-book, frequency of reading, reading chapter Joint number；

The default pushing condition includes at least one of the following：The title for the e-book currently read belongs to default electronics Book white list, current chapters and sections of reading are more than default chapters and sections number or equal to maximum free chapters and sections number, the reading for the e-book Duration is more than preset duration threshold value and initiates purchase message for the e-book.

3. method according to claim 1 or 2, wherein, the customer attribute information includes at least one of the following：With Family hour of log-on, historical trading time, historical trading number of times and the historical trading amount of money.

4. according to any described methods of claim 1-3, wherein, it is described that the user is determined according to the customer attribute information The other step of Attribute class of terminal is specifically included：If the customer attribute information meets default first attribute category division bar Part, the attribute classification for determining the user terminal is the first attribute classification；

The first attribute category division condition includes at least one of the following：The user's registration time is later than default first note Volume time, historical trading number of times are less than default first transaction count and the historical trading amount of money is less than the default first transaction The amount of money；

It is then described to specifically include the step of determine corresponding with the attribute classification of user terminal Web content：

When it is determined that the attribute classification of the user terminal is the first attribute classification, it is determined that the attribute classification with the user terminal Corresponding Web content is first kind customized network content, wherein, the first kind customized network content includes：For described The default chapters and sections information of first attribute classification customization.

5. in method according to claim 4, paying chapters and sections of the default chapters and sections information for the e-book currently read Preceding N chapters；Wherein, N is the natural number more than or equal to 1.

6. according to any described methods of claim 1-3, wherein, it is described that the user is determined according to the customer attribute information The other step of Attribute class of terminal is specifically included：If the customer attribute information meets default second attribute category division bar Part, the attribute classification for determining the user terminal is the second attribute classification；

The second attribute category division condition includes at least one of the following：The user's registration time is earlier than default second note Volume time, historical trading number of times are more than default second transaction count and the historical trading amount of money is more than the default second transaction The amount of money；

When it is determined that the attribute classification of the user terminal is the second attribute classification, it is determined that the attribute classification with the user terminal Corresponding Web content is Equations of The Second Kind customized network content, wherein, the Equations of The Second Kind customized network content includes：For described The default charging information and/or default discount information of second attribute classification customization.

7. method according to claim 6, wherein, the default charging information customized for the second attribute classification And/or default discount information is determined in the following manner：

The user terminal is determined according to transaction count of the user terminal within the default time cycle and dealing money Transaction numerical value；

The average value of transaction numerical value by the transaction numerical value of the user terminal with total user terminal within the time cycle It is compared, the default charging information and/or default discount for the second attribute classification customization is determined according to comparative result Information.

8. method according to claim 7, wherein, the default charging information customized for the second attribute classification And/or default discount ratio is included in default discount information, and the discount ratio is determined according to the comparative result.

9. a kind of electronic equipment, including：Processor, memory, communication interface and communication bus, the processor, the storage Device and the communication interface complete mutual communication by the communication bus；The memory, which is used for storage at least one, to be held Row instruction, the executable instruction makes to operate below the computing device：

10. be stored with an at least executable instruction, the executable instruction in a kind of computer-readable storage medium, the storage medium Make to operate below computing device：