CN106204115A

CN106204115A - Information popularization method, server and client

Info

Publication number: CN106204115A
Application number: CN201610506328.XA
Authority: CN
Inventors: 肖春乐
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2016-06-30
Filing date: 2016-06-30
Publication date: 2016-12-07
Anticipated expiration: 2036-06-30
Also published as: CN106204115B

Abstract

The embodiment of the invention discloses a kind of information popularization method, server and client.Application and the described information popularization method in paying server comprise the steps that and receive the payment request that client sends, and wherein, described payment request includes number to be paid；Responding described payment to ask, send promotion message to described client, described promotion message includes promoting thing and/or the information of popularization activity for what described client showed；Obtaining the excitation information determined based on described promotion message, described excitation information includes encouraging number；Described excitation information is sent to described client；Receive the payment affirmation request that client sends based on number to be paid and described excitation information；Respond the request of described payment affirmation.

Description

Information popularization method, server and client

Technical field

The present invention relates to areas of information technology, particularly relate to a kind of information popularization method, server and client.

Background technology

Promotion message is to need to be pushed to the information that user checks, such as, advertisement, government notice and public good publicity etc. are each The information of kind.Popularization activity is to need to pass to the various activities of user, optional activity that such as advertising campaign, government are initiated, Public good love outreach etc., these promotion messages or popularization activity are probably interested being maybe actively engaged in of user；It is also possible to It is that the not very willing active of user is consulted or is actively engaged in.In order to preferably propagate these promotion messages or popularization activity, promoter The various resources such as TV, network, paper media may be utilized, print in a large number, issue these promotion messages or popularization activity, but real Trampling and show, nonetheless, effective spreading rate of promotion message or popularization activity is the lowest, and then causes promotion message or popularization activity Occupying substantial amounts of Internet resources, the most do not get an expected result, the service efficiency that result in Internet resources is low.

Summary of the invention

In view of this, embodiment of the present invention expectation provides a kind of information popularization method, server and client, at least partly Solve the problems such as low and issue resource the availability of the spreading rate of the promotion message of issue in prior art is low.

For reaching above-mentioned purpose, the technical scheme is that and be achieved in that:

Embodiment of the present invention first aspect provides a kind of information popularization method, including:

Receiving the payment request that client sends, wherein, described payment request includes number to be paid；

Responding described payment to ask, send promotion message to described client, described promotion message includes for described client The popularization thing of end display and/or the information of popularization activity；

Obtaining the excitation information determined based on described promotion message, described excitation information includes encouraging number；

Described excitation information is sent to described client；

Receive the payment affirmation request that client sends based on number to be paid and described excitation information；

Respond the request of described payment affirmation.

Embodiment of the present invention second aspect provides a kind of information popularization method, including:

Response delivery operation, obtains promotion message and number to be paid；

Display payment interface, wherein, described payment interface includes described promotion message；

Receiving the excitation information determined based on described promotion message, described excitation information at least includes encouraging number；

According to described number to be paid and excitation information, send payment affirmation request.

The present embodiment third aspect provides a kind of server, including:

First receives unit, and for receiving the payment request that client sends, wherein, described payment request includes to be paid Number；

First transmitting element, is used for responding described payment and asks, send promotion message to described client, and described popularization is believed Breath includes promoting thing and/or the information of popularization activity for what described client showed；

Performance element, for obtaining the excitation information determined based on described promotion message, described excitation information includes excitation Number；

Described first transmitting element, is additionally operable to send described excitation information to described client；

Described first receives unit, is additionally operable to receive client based on propping up that number to be paid and described excitation information send Pay confirmation request；Described performance element, is additionally operable to respond the request of described payment affirmation.

Embodiment of the present invention fourth aspect provides a kind of client, including response unit, is used for responding delivery operation, obtains Promotion message and number to be paid；

Display unit, is used for showing payment interface, and wherein, described payment interface includes described promotion message；

Second receives unit, and for receiving the excitation information determined based on described promotion message, described excitation information is at least Including excitation number；

Second transmitting element, for according to described number to be paid and excitation information, sends payment affirmation request.

Information popularization method, server and the client that the embodiment of the present invention provides, client can obtain in payment process Take promotion message, and obtain excitation information based on promotion message；The most so by under the payment scene of payment interface, to send out The mode putting excitation can greatly promote the various Information Communication rates such as the clicking rate of promotion message, reading theory, participation rate, with Time in the payment interface determination by excitation information, directly carry out the granting encouraged, it is possible to alleviate excitation in prior art and provide Degree of association little, the user having demand that causes does not applies for excitation, and without the user that asks because rising application for the moment Excitation, does not but finally use the excitation caused to provide the phenomenon that precision is low.

Accompanying drawing explanation

The schematic flow sheet of the first information popularization method that Fig. 1 provides for the embodiment of the present invention；

A kind of payment interface that Fig. 2 provides for the embodiment of the present invention and the display effect figure of promotion message；

The display effect figure of a kind of payment interface that Fig. 3 provides for the embodiment of the present invention；

The display effect figure of the another kind of payment interface that Fig. 4 provides for the embodiment of the present invention；

The display effect figure of the first promotion message that Fig. 5 provides for the embodiment of the present invention；

The display effect figure of the second promotion message that Fig. 6 provides for the embodiment of the present invention；

The display effect figure of another payment interface that Fig. 7 provides for the embodiment of the present invention；

The schematic flow sheet of the second information popularization method that Fig. 8 provides for the embodiment of the present invention；

The schematic flow sheet of the third information popularization method that Fig. 9 provides for the embodiment of the present invention；

The structural representation of a kind of server that Figure 10 provides for the embodiment of the present invention；

The structural representation of a kind of client that Figure 11 provides for the embodiment of the present invention；

The structural representation of a kind of client that Figure 12 provides for the embodiment of the present invention；

The structural representation of a kind of electronic equipment that Figure 13 provides for the embodiment of the present invention；

The schematic flow sheet of the 4th kind of information popularization method that Figure 14 provides for the embodiment of the present invention.

Detailed description of the invention

Below in conjunction with Figure of description and specific embodiment, technical scheme is further elaborated.

As it is shown in figure 1, the present embodiment provides a kind of information popularization method, including:

Step S110: receiving the payment request that client sends, wherein, described payment request includes number to be paid；

Step S120: responding described payment and ask, send promotion message to described client, described promotion message includes Thing and/or the information of popularization activity is promoted for what described client showed；

Step S130: obtain the excitation information determined based on described promotion message, described excitation information includes encouraging number；

Step S140: send described excitation information to described client；

Step S150: receive the payment affirmation request that client sends based on number to be paid and described excitation information；

Step S160: respond the request of described payment affirmation.

Information popularization method described in the present embodiment can be the processing method being applied in the server of network side.Described clothes Business device can include that paying server, paying server here can include social platform paying server.Here social platform The paying server of delivery operations such as doing shopping or transfer accounts can be carried out based on social account.Described social platform paying server can wrap Include wechat paying server or QQ paying server or wealth pays logical paying server etc..Certain described paying server may also include The paying server of other forms, such as, shopping platform paying server etc., typical case is such as Alipay paying server.

Certainly the server group that the executive agent of the present embodiment can also be formed for multiple servers；Such as, described service Device group includes paying server and promotion server.Described paying server is the server being positioned at payment platform, described popularization Server can be the server providing promotion message, can be merchant server.Certain described promotion server can be additionally used in storage There is excitation information to determine strategy, at least can be used for providing the information such as the rule that determines described excitation number, naturally it is also possible to promote Server finally determines described excitation number.

Described client can be the various electronic equipments such as mobile phone, flat board or wearable device.

Described number to be paid can be the payment that the payment accounts operated from client needs to transfer to accept account Number, if described payment amount pays as cash flow, is payment, the most to be paid except fund, it is also possible to be fund Substitute, such as integration, game money, other the virtual funds etc. can being traded at network.If pay for pay integration, then Described payment amount is integrated value to be paid.Described fund substitute can be can to participate in consumption as described fund or prop up The article paid.

Described promotion message can be the video data promoting the page.The described popularization page shows described popularization thing And/or the information promoted or give.Such as, the identification information promoting the page can be sent to client by described paying server, Client meet preset display condition time, based on described identification information, from paying server or promotion server or from client In the data that end this locality caches in advance, obtain described promotion message, and show in payment process.Described identification information can be for institute The uniform resource address (Uniform Resource Locator, RUL) stating the popularization page and the domain name promoting the page etc. are each Plant and can be identified for that the described popularization page.Described promotion message can be advertisement and government notice.Described popularization thing can include recommendation Commodity；Described popularization activity can be various advertising campaign or recommendation activity.Described popularization activity can include socially useful activity and wide The various action messages such as announcement is movable.Here the page of promoting can be the page showing predetermined information, such as, show advertisement, political affairs Mansion bulletin or the popularization page of various advertisement information, or have the participation interface of the popularization activity of socially useful activity, advertising campaign.Generally Described participation interface directly can participate in a project by this page for the convenience of the user or participate in a movable page.Example As, contribution, downloading application software, pay close attention to some public number, one card number of application etc..

Excitation information will be obtained in step s 130, it may include based on client to described popularization based on described promotion message The display of information obtains described excitation information, or the user detected based on client obtains institute to the operation of described promotion message Stating excitation information, such as, client detects that user clicks described promotion message, or user forwarded described promotion message, User take part in described popularization activity.In a word, excitation activity described in the present embodiment is to have interrelated with described promotion message Relation.

Described excitation number can be the deduction and exemption amount of money, red packet, the integration of granting, the game moneys of granting, waits encouragement user to pass through Check fund or the fund substitute of the described popularization page.Certainly, described excitation number is not limited to described fund or fund is replaced For thing, may also include raising user credit grade, the level increment etc. of customer grade.In a word, the excitation described in the present embodiment Can be that arbitrary excitation user is more ready actively check described promotion message or be actively engaged in the award of corresponding popularization activity.

Described excitation information, except described excitation number, may also include the use rule of excitation.The described rule that uses, available In informing the various information such as the use scene of excitation, use amount once.The most described excitation number can be straight Being connected on current payment interface, deduct when paying payment amount.

In step S150, client, after receiving excitation information, can initiate payment affirmation request, this payment affirmation Request can make paying server carry out transferring items of fund or fund substitute, completes this time to conclude the business.In the present embodiment due to Payment accounts corresponding to client obtains excitation information, is equivalent to obtain the deduction and exemption amount of money or amount of money award, carrying out final Transferring items before payment, paying server can calculate payment accounts actual delivery again according to the amount of money to be paid and excitation information The amount of money, when responding payment affirmation request in step S160, is pointed out the described actual delivery amount of money by payment accounts is actual.Excitation number Volume can be substituted by the popularization business that payment platform or promotion server are corresponding and pay, or the businessman paying subject matter subtracts voluntarily Exempt from, which reduces the actual delivery number of payment accounts.Such as, shown in Fig. 7 be the deduction and exemption that client shows after Payment interface.The actual delivery amount of money after the deduction and exemption amount of money and the original amount of money to be paid and deduction and exemption is had in payment interface.

In the present embodiment in payment process, send promotion message to client, be thus equivalent to realize paying During the form provided with excitation, promote client to show promotion message, promote the reading theory of promotion message, clicking rate or ginseng With rate, thus improve promotion message have effect spread, it becomes possible to avoid prior art is issued described popularization in other positions The page, causes occupying the storage of substantial amounts of issue resource, transmits and show the popularization page, but can not get higher clicking rate or The problem such as the availability of the issue resource that the rate of checking causes is low.Here, described issue resource is promotion message storage, passes Defeated and issue shared by Internet resources.

On the other hand, there is discount volume in the prior art and the various minimizing user such as coupon, deduction and exemption volume pays The volume of number, generally the granting of these volumes, separates during with payment interface, and user needs to the page specified to go to get, and gets Afterwards when paying, corresponding volume is selected to can be only achieved the effect of deduction and exemption.First, the operation got that result in volume is numerous Trivial；Secondly, it is impossible to realize the accurate granting of these volumes.Such as, user in need goes to get, last because not using and needing Ask and do not use, and cause this volume can not be issued to the people of demand, cause the waste of volume；The user of some demand is not really because having Get volume to cause there is no material benefit, it is clear that the problem that the granting precision of volume or deduction and exemption information is low can be there is.If utilizing this Information popularization method described in embodiment, in payment interface by encouraging the display of entrance, conveniently has the user of real demand to go Obtain, this makes it possible to the accurate granting of the volume reached.

In certain embodiments, described step S130 comprises the steps that based on described promotion message and described number to be paid, really Fixed described excitation number, wherein, described excitation is with small amount in described number to be paid.

Provide excitation number time, in order to avoid exceed the quata provide, cause user when paying next time, no longer to promotion message There is the enthusiasm of concern, in the present embodiment, determine that described excitation is with small amount in this amount of money to be paid.And further, institute Stating excitation number and may be configured as this effectively, next time uses invalid useful life, again to promote described popularization letter from side Effective spreading rate of breath.

User checks for convenience, and described promotion message and described excitation information are finally required for showing in client, The concrete mode how showing and when showing has a variety of, several optional modes presented below:

Optional mode one, described method includes:

The first instruction is sent to described client；Wherein, described first instruction, it is used for making described client described in display While number to be paid, show described promotion message and described excitation information.

Network side server sends the first instruction to client, after client receives this first instruction, can pay Showing number to be paid, promotion message and excitation information on interface, boundary, such one side achieves the aobvious of promotion message simultaneously On the other hand show and read, compatible big with existing payment flow, decrease in payment process the switching of payment interface with And user operation, it is ensured that pay and experience.

Shown in Fig. 2 in payment interface, need payment " 11.00 yuan " simultaneously, the most also show McDonald pair The promotion message answered, and display is vertical simultaneously subtracts " 30 yuan ".Like this, the vertical amount of money subtracted here is described excitation number One.

Optional mode two:

Described method also includes:

Sending excitation to described client and obtain entry data, wherein, described excitation obtains entry data and obtains for excitation The video data of entrance；

The second control instruction is sent to described client；Wherein, described second control instruction, it is used for controlling described client Payment interface showing, described excitation obtains entrance, and is detecting that acting on described excitation obtains the first operation of entrance Time, show described promotion message.

First can send excitation and obtain entry data, like this, client can be according to described excitation Obtain entry data to show in payment interface, facilitate client to input according to the user acting on excitation acquisition entrance, control The display of described promotion message.

Described excitation obtains entrance at least can wrap operational controls as shown in Figure 3.This operational controls can be used for detecting user Operation.Such as, described operational controls can include the touch-control control of touch screen, can be with the mouse control of non-touch screen or keyboard control Deng.Certainly the one excitation that is only shown in Fig. 3 obtains entrance, is not limited to the operational controls shown in Fig. 2 when implementing.Fig. 4 Shown for another kind of payment interface, it is different that the excitation shown in Fig. 3 from Fig. 2 obtains the obvious at least profile of entrance, and information is also Different.

Operational controls shown in Fig. 3 or Fig. 4 can be the display part that described excitation obtains entrance, and described excitation obtains entrance Also include non-displaypart；Described non-displaypart comprises the steps that to be preset at described client background corresponding with described operational controls Information.Such as, described non-displaypart comprises the steps that the chained address of the described popularization page.Described chained address can be used for directly Take out the described popularization page.Here the page of promoting is the page showing described promotion message, and this popularization page can conduct A subpage frame under described payment interface.Described link address can be the uniform resource address (Uniform of the described popularization page Resource Locator, RUL), such client is when described first operation being detected, and client just utilizes described URL to examine Suo Suoshu promotes the page, thus obtains the video data of the described popularization page, shows the described popularization page.Described non-displaypart Other identification informations such as the domain name that may also include that the described popularization page；Client is when described first operation being detected, by described Identification information is sent to server, and described server, by resolving described identification information, determines that client is currently needed for display The popularization page, find the popularization page of correspondence, and the video data of this popularization page be sent to client.In a word, described Non-displaypart includes the various identification informations that can get the described popularization page.

If described excitation obtains entrance includes described non-display portion timesharing, non-display described in portability in described solicited message The content of part；Service end content based on the described non-displaypart carried in described solicited message can return described popularization page Face.

During concrete implementation, inform that user can obtain entrance by excitation generally for simplicity, it is thus achieved that excitation, meeting Around described operational controls or on described operational controls, display reminding word or the prompting information such as picture, inform use Family can obtain excitation.User is after seeing described information, if user wants to obtain excitation, will input described first behaviour Making, such electronic equipment is just able to detect that acting on described excitation obtains described first operation of entrance.Described first operation Can be the various users such as mouse action, touch operation or the voice operating use that are input to described client by Man Machine Interface Family operates.Described first operation represents that user wants to apply for described excitation.

Certainly, when implementing, it can also be empty that described excitation obtains non-displaypart described in entrance；Described client When the first operation receiving operational controls, directly send to service end and do not carry described excitation acquisition entrance unreality The solicited message of partial content, now, described service end can oppose a described popularization page according to current demand.Example As, the page is promoted in random return one；For another example, promote the popularization priority of the page according to current each, select priority The high popularization page returns.

Fig. 5 and Fig. 6 is the display effect figure of the described popularization page.The excitation of display in the popularization page shown in Fig. 5 Number, certainly, described excitation number can also not appear in the described popularization page, but is closed at the described popularization page After, it is directly displayed in described payment interface.Such as, the popularization page shown in Fig. 6 is just for only showing popularization thing or promoting business The page of the relevant information of family.

Optional mode three:

Described method also includes:

The 3rd instruction is sent to institute's client；Described 3rd instruction, enters described specifically for controlling described client After paying interface scheduled duration, on described payment interface, show described promotion message.

In the present embodiment, the server of network side, it is also possible to by sending the 3rd instruction to client, indicate client How end shows described promotion message.Institute can be entered by sending the 3rd instruction in client at server described in the manner After stating the display scheduled duration of payment interface, payment interface shows promotion message.So user need not click on excitation and obtains Taking mouth, user is without performing other operations, and client is voluntarily according to the display sequential of each information in payment interface, voluntarily Control the display of promotion message, compatible with prior art strong, it is clear that also to improve effective spreading rate of promotion message.

On this described payment interface, promotion message includes:

1: directly using promotion message as showing in one or more payment interface, with the information commons in payment interface One payment interface.

2: promotion message shows to be promoted on the page, and the described popularization page overlaps and shows, also on described payment interface The described popularization page is shown in can including being embedded in the window on described payment interface.Described payment interface shows and pushes away The wide page, facilitates described client after closing the described popularization page, just recovers the display of described payment interface, proceed Payment flow, reduces the problem that the energy consumption of complex operation that client causes in the switching that the different pages show and consumption is high.

In a word, the method present embodiments providing several described server controls client display promotion message, there is reality Existing easy feature.

In certain embodiments, described step S130 comprises the steps that and obtains the predetermined information life provided according to described client The excitation information become；Wherein, described predetermined information is that described client is according to the second operation shape acting on described promotion message Become.

Described client, when showing described promotion message, can detect second by the Man Machine Interface of client Operation, the second operation here can include clicking on promotion message on the described popularization page, or play popularization video, participates in promoting and lives Dynamic various user operations.The action type of described second operation can be the operation such as gesture operation, mouse-keyboard, it is also possible to be language Sound operation and eye schematic operation etc..

When described client detects the second operation, can generate described based on the parameter of feeling ashamed of described second operation Predetermined information, and described predetermined information is sent to the server of network side, the server of such network side is just able to receive that Described predetermined information, and generate described excitation information according to described predetermined information further.

Described predetermined information can at least be divided into again three major types:

The first kind:

Described predetermined information includes the operation behavior data of described second operation.Described operation behavior data are described second The operating parameter of operation.Such as, described second operation comprises the steps that the operation of user's operation by human hand, user speech, the operation of user's eye In one or more.Described user's operation by human hand can include that user utilizes mouse, keyboard or touch screen operation promotion message User operation；Described user speech operates, and user is at the voice of the speech input interface input of promotion message.Described user's eye Operation can include utilizing eye tracker or Pupil diameter equipment etc., gathers whether user has the behaviour conscientiously watching described promotion message Make.Such as, can determine that whether user has conscientious described promotion message by the operation of user's eye.Such as, chased after by pupil Track, the tracking of eye tracker, it is known that whether the eyes of user have watches promotion message attentively, user watches the duration of promotion message attentively. Service end, when determining the excitation number of excitation, can determine the number of granting according to the operation behavior data of user's eye operation Volume.For example, it is assumed that excitation issue policy is that the excitation number provided is proportional with the duration that user watches promotion message.Then this Time, if by user's eye operation behavior data, finding within the predetermined display time of promotion message, user watches promotion message Duration less than preset time threshold, determine that described excitation number is the first value；If finding, user watches the duration of promotion message More than described preset time threshold, determine that described excitation number is the second value.Described second value is more than the first value, like this, Will encourage to utilize and conscientiously watch described promotion message, improve the spreading rate of promotion message.

Equations of The Second Kind:

Described predetermined information includes that described second acts on the operating result data that described promotion message produces.Example As, client detects that the second operation controls display and the operation of promotion message；Described operating result data can be described popularization The operating result data that information shows and runs.Such as, based on described second operation, control to promote described in described promotion message The display state of information；Gather the display state parameter of described promotion message.Described display state parameter can include promotion message Display duration, display number of times, display integrity degree.Such as, described promotion message can be video ads, described display state parameter Video display number of times can be included, show the various parameters such as duration each time.Described second operation can be to control described promotion message The various parameters of display, such as, click on video ads, control video ads and commence play out, or, click on video ads, control to regard Frequently advertisement stops playing, and redials the various information such as video ads.Such as, described popularization activity includes allowing user pay close attention to businessman Public number；Comprise the steps that, in described operating result data, the public number whether instruction user shows based on promotion message, paid close attention to institute State the execution state parameter of public number.

In the first kind, it is not concerned with the operating result that described second operation produces, directly pays close attention to described second operation correspondence Operation behavior data.Relatively two ways, the Equations of The Second Kind operating result that then the second operation produces.Such that the method for excitation More relevant with operating result such that it is able to guarantee effective popularization of promotion message, and promote resource utilization effective of resource Promote.The first kind directly transmits user operation behavioral data, without the related data of acquisition operations result, operates easier.

When implementing, can determine that selection user operation behavioral data still operates according to the attribute of promotion message Result is as described decision-making foundation.Such as, for this popularization thing needing user mutual such as video, game, second can be used Class, and it is directed to text or pictorial information, can be with the first kind.

Described in the present embodiment, the operation behavior data in the first kind and operating result data, all determine voluntarily without client Surely apply for number, can serve as service end and determine to the decision parameters of client granting excitation number.

3rd class:

At least one of the application number that described client determines based on described second operation；Wherein, described application Number is the excitation number that described client application is provided.

In a word, predetermined information described in the present embodiment is the foundation parameter that network side server generates described excitation information, According to described predetermined information, at least can determine that the excitation number in described excitation information, naturally it is also possible to determine described sharp The use scene etc. encouraging number uses Rule Information.

Additionally, described predetermined information may also include application number；Described application number is that user end to server sends The excitation number amount that application is provided.Such as, described method also includes: the server of service end sends excitation to client and provides plan Slightly；This excitation issue policy can be used for and described second operation, is provided commonly for client and determines the application number of excitation.Described sharp It can be sent along with described promotion message for encouraging granting decision-making, it is also possible to be separately to send；When with described promotion message one With when receiving, it is possible to reduce with the information interaction times of service end, reduce because of information interaction times consumed power consumption more.

In the present embodiment, described client can automatically determine an application number, and client can be again to service End sends decision parameters, directly transmits application number, it is possible to reduce the load of service end；Avoid a large amount of client one to lead to carry The service end handing over described decision parameters to cause loads the excessive time delay caused.Certainly, when implementing, described predetermined information is also Can include that described decision parameters, i.e. decision parameters can be sent along with application number to service end, convenient service end is having need When asking, adjust described excitation number voluntarily according to described decision parameters.

Such as, if current service end load factor is the highest, as higher than predetermined threshold, service end may be directly according to described application Number determines excitation number.If service end load factor is relatively low, such as less than predetermined threshold, service end may be the most voluntarily according to decision-making Parameter determination excitation number.Further, it is also possible to according to the excitation number calculated voluntarily, and application number comparison, according to than Result is carried out the checking of the credibility of the user account of this client.Follow-up, service end can be according to different user account Credibility is to determine that using excitation number is by client decision-making voluntarily, or is carried out decision-making by service end, to promote excitation number Precision of method.

The determination of described application number the most at least can be divided into two ways, and the first, according to the operation of described second operation Behavioral data and described judged result, determine described application number.The second: act on described popularization according to described second Decision-making is provided in the operating result of information and described excitation, determines described application number.Yes according to user operation behavioral data, Determine described application number according further to operating result, both depend on described decision plan.

In the present embodiment, if the application number that service end receives, application number can be verified, be verified Time, directly utilize described application number as described excitation number, if checking is not passed through, the server of service end will the most again Determine described excitation number.Such as, described verification method includes: extreme value verification method, if described application number exceedes granting The highest number, it is clear that be to verify not pass through.

In a kind of mode, described step S130 specifically comprises the steps that reception second server is receiving described predetermined letter The excitation information determined after breath and send.In a further mode of operation, described step S130 comprises the steps that the described client of reception carries The described predetermined information of confession；According to described predetermined information, inquire about excitation information generation strategy；According to described excitation generation strategy, Determine described excitation number and generate described excitation information.

Obviously, in first kind of way, described excitation information is determined by second server, first server be only from Second server receives.In the second way, the predetermined information that excitation information is first server to be sent according to client from Dynamic generation.Here first server can be aforesaid paying server, and second server can be described promotion server.

But whether be that mode, the generation of the most described excitation information is all the second behaviour according to user This behavior made directly or indirectly produces, and thus improves user's decision-making journey at least encouraging number in excitation information Degree, it is achieved that user reads promotion message or the enthusiasm of operation promotion message, it is possible to again promote effective biography of promotion message Broadcast rate.

In certain embodiments, described step S130 comprises the steps that the described client of reception pays paying subject matter Payment request；Described step S120 comprises the steps that the attribute information obtaining described payment subject matter；Select and described payment target The attribute information of thing meets the popularization thing of preset matching condition and/or promotes mark activity；Live according to described popularization thing and/or popularization Dynamic, determine described promotion message.

In some implementations, described payment subject matter, can be completely without associating with popularization thing and/or popularization activity Relation, described promotion message can be promotion server or paying server randomly chooses one or torr bar information to be promoted. But in some embodiments, described payment subject matter and described popularization mark by mistake and are to have certain pass between described popularization activity Connection relation.

Described payment subject matter, it may include the commodity of user's purchase or service.Described incidence relation may be embodied in: described mark The source attribute promoting thing of thing and the described popularization page identical；Such as it is from same businessman, same producer.Such as, Xiao Ming have purchased one piece of wrist-watch of A brand, and the described popularization page can be the advertisement page of described A brand, or the popularization activity page.

Described payment subject matter and popularization thing or popularization activity, have identical goods attribute or Service Properties.Such as, this In goods attribute include the type parameter etc. of various consumer goods.Such as, paying subject matter is clothing；Promoting thing can also be Clothing；If payment subject matter is women's dress, described popularization thing is also women's dress, then it represents that promote thing and the goods attribute paying subject matter Identical.Such as, service end can determine the attribute promoting thing according to the attribute of described payment subject matter, and then dynamically select to push away The wide page.Such as, described payment subject matter is the tourist service on A ground, and described popularization thing can be the B suitable with A ground consumption level Ground tourist service.

The number of described goods attribute or Service Properties and required fund or fund substitute broadly falls into aforementioned attributes information One.Described goods attribute includes type of items or article style.Described Service Properties can include COS or service etc. The property parameters such as level.Property parameters may also include supplier's information in the present embodiment, such as, and described payment subject matter and described Promote thing or described popularization activity belongs to same businessman.Such as, the payment that the McDonald that user is currently carried out makes a reservation, described popularization Information can be the advertising message that McDonald newly releases product.Here payment subject matter and described popularization thing belong to same business Family and supplier.

The acquisition of described attribute information, can be that the server of network side receives from client, and such as, described attribute is believed Breath can be to carry in paying request, it is also possible to is to provide acquisition server from pay subject matter, obtains described attribute The method of information has a lot.Such as, described payment carries the identification information paying subject matter in request, paying server is permissible Utilize the attribute information paying subject matter described in this identification information-enquiry local data base or non-local data storehouse, then with described Attribute information is foundation, selects corresponding popularization thing or popularization activity.Certainly perform this operation can also be pushing away of network side Wide server, is not limited to paying server.

In the present embodiment by the acquisition of described attribute information, it is possible to achieve information popularization targetedly, can be by Show in the client of the user that described promotion message is sent to demand, thus the degree of accuracy of information popularization can be promoted.

As shown in Figure 8, the present embodiment provides a kind of information popularization method, including:

Step S210: response delivery operation, obtains promotion message and number to be paid；

Step S220: display payment interface, wherein, described payment interface includes described promotion message；

Step S230: receive the excitation information determined based on described promotion message, described excitation information at least includes excitation Number；

Step S240: according to described number to be paid and excitation information, sends payment affirmation request.

Information popularization method described in the present embodiment can be application and the method described in client, and described client can be wrapped Include in the various user terminals such as mobile phone, panel computer, notebook computer or desktop computer.

Described delivery operation can be that the user from Man Machine Interface detection indicates the operation sending the request of payment, in this reality Execute client described in example and can respond described delivery operation, enter payment flow, and obtain described promotion message.Here popularization Information can be to obtain from the server of network side, it is also possible to for obtaining described promotion message from local cache, but is buffered in Local described promotion message, obtains before being also from the server of network side.Described delivery operation be user indicate into The operation that row pays, client also can determine data to be paid according to described delivery operation, for example, it is possible to input really according to user Fixed described number to be paid, such as, user directly inputs number to be paid by Man Machine Interface.Described delivery operation also may be used For instruction, some being paid subject matter and pay the operation of request, the price of the most described payment subject matter is described to be paid Number.

Described payment interface will be entered in step S220, and show described promotion message in payment interface, promotion message Display effect can be as shown in Fig. 2, Fig. 5 or Fig. 6.

Excitation information reception determined based on promotion message in step S230, this excitation information is the clothes from network side Business device receives, and can be directly to receive from paying server, it is also possible to for receive from promotion server.In a word, client End can obtain excitation information it is known that this pays the payment amount that can reduce or remit.Here number to be paid and described excitation number Associated description may refer to previous embodiment, be not repeated at this.

In step S240, further according to number to be paid and excitation information, send payment affirmation request, receive described here The recipient of payment affirmation request can be aforesaid paying server, and paying server receives described payment affirmation and asks it After, number to be paid can be reduced according to described excitation information, determine actual delivery number, with actual delivery number to request The payment accounts paid is transferred items.

Obviously, the most described client can show promotion message in payment process, and promotion message shows Having the excitation information of response afterwards, this makes it possible to encourage user to check, read and operate described promotion message, lifting pushes away The rate of checking of Guangxin breath, clicking rate or effective spreading rate.Meanwhile, owing to excitation information is to provide in payment process, phase Providing for existing preferential grade, granting operation is easier and granting degree of accuracy is higher.

During concrete implementation, client also can show based on described information to be paid and described excitation information again The actual delivery number calculated,

In certain embodiments, described step S230 includes: based on described delivery operation, sends to pay to server and asks Ask；Wherein, described number to be paid is carried in described payment request；Receive described server and pay pushing away of request return based on described Guangxin ceases.

The most described step S230 is after receiving described delivery operation, and client is from trend payment platform Sending the request of payment, after receiving described payment request, described paying server sends described promotion message to client, Or described paying server notice promotion server sends promotion message to described client, in a word, described client can be from net Receiving described promotion message in the server of network side, the most described promotion message can be to receive from server , such server any time can select popularization demand the most urgent according to the demand of promoting at present of various promotion messages Promotion message be sent to client, naturally it is also possible to according to described payment target attribute information by mistake, carry out being accurately positioned pushing away Extensively, to promote the promotion effect of promotion message.

In certain embodiments, described step S230 comprises the steps that reception is based on described promotion message and described number to be paid The excitation information that volume determines, wherein, described excitation is with small amount in described number to be paid.The most described excitation Number can be more than number to be paid, but in the present embodiment in order to promote user and check, reading or click on popularization next time The enthusiasm of information, promotes the effect spread rate that is integrated with of promotion message, and the most described excitation is with small amount in described Number to be paid, it is to avoid have unnecessary excitation number to remain next time to use, can also reduce pushing away of described promotion message simultaneously Wide cost, promotes and promotes efficiency.Such as, described number to be paid is B, and the most described excitation number is described for being not more than The book of B, is that described excitation number is less than described B less than the described amount of money to be paid, the most described excitation number under normal circumstances.

User checks described excitation information for convenience, and described client also can be aobvious according to the instruction of network side server Show described excitation information；Several optional display mode presented below:

Mode one:

In certain embodiments, described according to described number to be paid and excitation information, send payment affirmation and ask it Before, described method also includes:

Receive the first instruction that described server sends；According to described first instruction, showing the same of described payment amount Time, show described promotion message and described excitation information.Now, described payment interface display effect as in figure 2 it is shown,

Mode two:

Described according to described number to be paid and excitation information, before sending payment affirmation request, described method is also wrapped Include: receive excitation acquisition entry data and the second instruction that described server sends；Based on described second instruction, swash according to described Encourage acquisition entry data, described payment interface shows excitation obtains entrance；Detection acts on described excitation and obtains entrance First operation；When described first operation being detected, described payment interface shows described promotion message.Described excitation obtains The display of entrance can as shown in Figure 3 and Figure 4, can based on the display acting on the promotion message that excitation obtains the first operation of entrance volume As shown in Figure 5 and Figure 6.

Mode three:

Described according to described number to be paid and excitation information, before sending payment affirmation request, described method is also wrapped Include: receive the 3rd instruction that described server sends；According to described 3rd instruction；Making a reservation for after entering described payment interface After duration, show described promotion message.In this is the most every, is equivalent to described client based on described delivery operation, enters not Show the payment interface of promotion message, after entering the payment interface scheduled duration not showing promotion message, in display Described promotion message.

Can comprise the following steps that when concrete operations

The display duration of described payment interface is carried out timing；

After the display duration of described payment interface reaches scheduled duration, described payment interface shows described popularization Information, such as, will promote the page and cover display on described payment interface.

In mode two, meeting the second operation based on user, determines whether to show described promotion message, in the manner Described promotion message is the display page that can automatically flash.Described client, after showing described payment interface, starts timing Device, after timing reaches described scheduled duration, refreshes the display of client, to show promotion message.Certainly, described client Time out timer can also be started, in the way of countdown, carry out timing, when time-out timely device time-out just shows that described popularization is believed Breath.

The display of the most described promotion message, can be the predetermined registration operation such as shutoff operation based on user's input Exit display；Can also be promotion message after the display time reaches the appointment time, automatically exit from display.But whether use Which kind of form, is embedded into described promotion message on the payment interface of payment flow and shows, and assist with the granting of excitation (corresponding to the determination of excitation information) can effectively promote the spreading rate of promotion message, promotes the issue resource of promotion message Availability；It is capable of the accurate granting of excitation simultaneously.Avoid in prior art, excitation dispensing flow path and payment flow pine Coupling causes, and has the user of actual demand not apply for excitation, it is not necessary to user really because rising for the moment and having applied for swashing Encouraging, the problem that precision is inadequate is provided in the excitation caused of the most really coming into operation.

As shown in Figure 10, the present embodiment provides a kind of server, including:

First receives unit 110, and for receiving the payment request that client sends, wherein, described payment request includes treating Payment amount；

First transmitting element 120, is used for responding and described pays request, sends promotion message to described client, described in push away Guangxin breath includes promoting thing and/or the information of popularization activity for what described client showed；

Performance element 130, for obtaining the excitation information determined based on described promotion message, described excitation information includes swashing Encourage number；

Described first transmitting element 120, is additionally operable to send described excitation information to described client；

Described first receives unit 110, is additionally operable to receive client and sends based on number to be paid and described excitation information Payment affirmation request；Described performance element, is additionally operable to respond the request of described payment affirmation.

Server described in the present embodiment can be individual server, it is also possible to for server group.If in the present embodiment During individual server, the most described server is paying server, if can include paying server and extension service during server group Device.

Described first reception unit 110 and described first transmitting element 120 may correspond both to communication interface, this communication interface Can be wireline interface or wave point, wireline interface here can be cable interface or fiber optic cable interface, and described wave point can be Various types of antennas etc..

Described performance element 130 may correspond to the processor in server or processes the information processing architecture such as circuit.Described Processor can be central processor CPU, Micro-processor MCV, digital signal processor DSP, programmable array PLC or quote service The various processors with the information processing function such as device AP.Described process circuit can include application-specific integrated circuit ASIC.Described place Reason device or process circuit are connected by structures such as buses with storage medium, are positioned in described storage medium by reading and performing Instruction can perform aforesaid operations.

Your promotion method of the information that the server that the present embodiment provides can be used for performing in aforesaid application server, has The spreading rate of promotion message is high, the availability of the issue resource of promotion message is high and the feature that precision is high is provided in excitation.

Such as, in certain embodiments, described performance element 130, for based on described promotion message and described to be paid Number, determines described excitation number, and wherein, described excitation is with small amount in described number to be paid.Like this, can avoid Disposable to provide excitation number the most too much, have impact on the enthusiasm of promotion message described in user's subsequent operation, thus pushing away of causing The decline of overall effective spreading rate of Guangxin breath.

In certain embodiments, described first transmitting element 120, for sending the first instruction to described client；Wherein, Described first instruction, is used for making described client while showing described number to be paid, shows described promotion message and institute State excitation information.As in figure 2 it is shown, in further embodiments, described first sends list to the display effect of the most described client Unit 120, is additionally operable to send excitation to described client and obtains entry data, and wherein, described excitation obtains entry data for excitation Obtain the video data of entrance；And send the second control instruction to described client；Wherein, described second control instruction, it is used for Control described client show in payment interface described excitation obtain entrance, and detect act on described excitation obtain into When the first of mouth operates, show described promotion message.Display effect figure can be as shown in Figures 3 to 6.In further embodiments In, described first transmitting element 120, it is additionally operable to send the 3rd instruction to institute's client；Described 3rd instruction, specifically for controlling After described client enters described payment interface scheduled duration, on described payment interface, show described promotion message.

In order to promote user's participation, it is achieved the accurate granting to excitation information, in the present embodiment, described performance element 130, specifically for obtaining the excitation information of the predetermined information generation provided according to described client；Wherein, described predetermined information Formed according to the second operation acting on described promotion message for described client.Such as, in certain embodiments, hold described in Row unit 130, specifically for receiving the excitation information that second server determines after receiving described predetermined information and sends. Now, described excitation information is to have the different second server with the present embodiment to generate, and second server here can be corresponding In aforesaid promotion server, the server that the present embodiment provides may correspond to aforesaid paying server.Implement at other In example, described performance element 130, specifically for receiving the described predetermined information that described client provides；According to described predetermined letter Breath, inquires about excitation information generation strategy；According to described excitation generation strategy, determine described excitation number and generate described excitation Information.Now, described excitation information is the server that the present embodiment provides, and generates voluntarily, so can no longer second service In the case of the participation of device, just complete the generation of described excitation information.

Additionally, described first receives unit 110, specifically for receiving described client to paying what subject matter paid Pay request；Described first transmitting element 120, specifically for obtaining the attribute information of described payment subject matter；Select with described The attribute information paying subject matter meets the popularization thing of preset matching condition and/or promotes mark activity；According to described popularization thing and/ Or popularization activity, determine described promotion message.

The payment subject matter that the most described promotion message pays with request can be described entirely without associating Promotion message can be the present embodiment provide paying server or promotion server randomly choose, but push away described in realizing The accurate propagation of Guangxin breath, can select described promotion message by obtaining attribute information in the present embodiment targetedly, from And realize the accurate popularization of promotion message, promote promotion effect.

As shown in figure 11, the present embodiment also provides for a kind of client, including:

Response unit 210, is used for responding delivery operation, obtains promotion message and number to be paid；

Display unit 220, is used for showing payment interface, and wherein, described payment interface includes described promotion message；

Second receives unit 230, and for receiving the excitation information determined based on described promotion message, described excitation information is extremely Include less encouraging number；

Second transmitting element 240, for according to described number to be paid and excitation information, sends payment affirmation request.

Client described in the present embodiment can correspond specifically to mobile phone, panel computer, notebook computer, desktop computer or can The various terminal unit such as Wearable, especially mobile terminal device.

Described response unit 210 can correspond to the processor in terminal or processes the information processing architecture such as circuit.Institute State processor can be central processor CPU, Micro-processor MCV, digital signal processor DSP, programmable array PLC or quote clothes The various processors with the information processing function such as business device AP.Described process circuit can include application-specific integrated circuit ASIC.Described Processor or process circuit are connected by structures such as buses with storage medium, are positioned in described storage medium by reading and performing Instruction can perform obtain operation.

Described display unit 220 may correspond to various display screen, such as, LCDs, projection display screen, electronic ink Water display screen or Organic Light Emitting Diode OLED display screen etc., be displayed for the display device of the information such as text, image.

Described second reception unit 230 and the second transmitting element 240 may correspond both to the communication interface in client.Here Communication interface can be wireline interface or wave point etc. equally.

The processor of the correspondence of response unit 210 described in the present embodiment or process circuit, the display of display unit 220 correspondence Screen and described second receives the communication interface of unit 230 and the second transmitting element 240 correspondence by the bus such as pci bus or IIS Connect, can be implemented as abovementioned steps S230 to the hardware configuration of step S240.The client that the present embodiment provides, has equally The spreading rate of promotion message is high, the resource availability of the issue resource of promotion message is high and the granting precision of excitation is high Feature.

In certain embodiments, described response unit 210, it is used for responding described delivery operation, sends to server and pay Request；Wherein, described number to be paid is carried in described payment request；Receive described server and pay what request returned based on described Promotion message.In the present embodiment, described promotion message receives from server, certainly when implementing, it is also possible to be Read from the local data base of client.

In further embodiments, described second receives unit 230, can be used for receiving based on described promotion message and described The excitation information that number to be paid determines, wherein, described excitation is with small amount in described number to be paid.Like this, client End is every time during request operation, and the excitation number of granting is all without the original amount paid more than this request, so The user the most next time that is conducive in payment process, again participate in checking and the operation such as click of promotion message, promote and promote The entirety of information checks the effectively spreading rate such as rate, clicking rate or forward rate.

When implementing, described display unit 220 can show excitation information, checks for user, shows described excitation The display unit 220 of information has multiple, several optional structures presented below.

The first:

Described second receives unit 230, is additionally operable to described according to described number to be paid and excitation information, send payment really Before recognizing request, receive the first instruction that described server sends；Described display unit 220, for instructing according to described first, While showing described payment amount, show described promotion message and described excitation information.

The second:

Described second receives unit 230, is additionally operable to described according to described number to be paid and excitation information, sends and pay Before confirmation request, receive excitation acquisition entry data and the second instruction that described server sends；Described display unit 220, It is additionally operable to, based on described second instruction, obtain entry data according to described excitation, described payment interface shows excitation obtains Entrance；Detection acts on described excitation and obtains the first operation of entrance；When described first operation being detected, in described payment circle Described promotion message is shown on face.

The third:

Described second receives unit 230, is additionally operable to described according to described number to be paid and excitation information, sends and pay Before confirmation request, receive the 3rd instruction that described server sends；Described display unit 220, is additionally operable to according to the described 3rd Instruction；After entering the scheduled duration after described payment interface, show described promotion message.

Certainly, the most described client, in payment process, can show promotion message；Again by with network side Server mutual, can obtain excitation information, thus obtain excitation number granting, to reduce or remit the amount of money to be paid；On the one hand pass through Excitation number granting improves user and checks, clicks on or forward the enthusiasm of described promotion message, and improve promotion message has Effect spread；Simultaneously, it is achieved that the accurate granting of the deduction and exemption amount of money.

Figure 12 show a kind of electronic equipment and includes that processor 320, storage medium 340 and at least one PERCOM peripheral communication connect Mouth 310；Described processor 302, storage medium 340 and external communication interface 310 are all connected by bus 330.Described process Device 320 can be that microprocessor, central processing unit, digital signal processor or programmable logic array etc. have the electricity processing function Sub-components and parts.On described storage medium 340, storage has computer executable instructions；Described processor 320 performs described storage and is situated between In matter 340, the described computer executable instructions of storage can realize any one information popularization method above-mentioned.User for convenience Deng the information inspection of user, described electronic equipment also will include display 350.Here electronic equipment can be aforesaid service Device or client.

Below in conjunction with the above-mentioned any embodiment several concrete examples of offer:

As shown in figure 13, the present embodiment provides a kind of information popularization method, including:

Step S301: second server sends payment information and promotion message to first server；Here the second clothes Business device may correspond to aforesaid paying server, and described second server may correspond to aforesaid promotion server.

Step S302: described first server generates payment interface data according to described payment information and excitation obtains entrance Data.Wherein, described excitation obtains entry data for corresponding in described payment interface data according to described promotion message The excitation arranged in payment interface obtains entrance；Described excitation obtains entrance for being linked to the popularization that described promotion message is corresponding The page；

Step S303: described payment interface data are sent to client by described first server；

Step S304: described client shows the described payment interface including that described excitation obtains entrance, and detection effect The first operation of entrance is obtained in described excitation；

Step S305: described client, based on described first operation, obtains and shows the described popularization page；

Step S306: the detection of described client acts on the second operation of the described popularization page；

Step S307: described client sends predetermined information according to described second operation to second server；

Step S308: described second server, according to described predetermined information, determines excitation information；Described excitation information is at least Including excitation number to be provided；

Step S309: described excitation information is sent to described first server and described client by second server；

Step S130: described client shows described excitation information；Here display excitation information at least includes display Excitation number；

Step S311: described client detection the 3rd operation；

Step S312: described client, after described 3rd operation being detected, sends to described first server and pays Confirmation request.

Step S313: described second server calculates payment amount according to described excitation number.

Information popularization method described in the present embodiment is to be applied to include client, first server and second server In communication system, described client can be the various electronic equipments such as mobile phone, flat board or wearable device.Described first server can For carrying out the paying server of Third-party payment, described second server can be aforesaid promotion server.

The most described first server generates payment interface data according to payment information.Usual described disbursement letter Breath can include payment subject matter to be paid, payment amount, certainly can also include account not relating to another account And pay the various information such as transfer accounts of subject matter.Described payment subject matter can be commodity or the service of user's purchase.Described commodity Can be the material objects such as toy, books, snacks.Described service can be vacation packages, photography set meal or various make house calls.

In step S303, payment interface data are sent to client by first server.Here payment interface is sent to Client at least includes the page data of payment interface is sent to client.Here page data can include video data etc. Code information or script information that the described payment interface of various supports is run are sent to client.

In step s 304, after client receives, payment interface can be shown according to video data, and run foot simultaneously The various code such as this information, controls client detection and acts on the first operation of described excitation acquisition entrance.Described first operation Can be the various users such as mouse action, touch operation or the voice operating use that are input to described client by Man Machine Interface Family operates.Described first operation represents that user wants to apply for described excitation.

Described excitation obtains entrance at least can wrap operational controls as shown in Figure 3.This operational controls can be used for detecting user Operation.

Fig. 5 and Fig. 6 is the display effect schematic diagram of promotion message described in the present embodiment.Such as, shown in Fig. 6 for another The individual described popularization page not including described excitation number.But Fig. 6 shows and " pays close attention to McDonald's public number, obtain more excellent The favour amount of money " another prompting；If user performs this concern operation, second server can be allowed to determine excitation number.Now, Whether two servers can pay close attention to McDonald's public number according to user, determine the granting amount of money.The most described popularization The page can be display display interface on described payment interface, can partly or completely payment interface described in all standing.Fig. 5 and Fig. 6 can be considered the display effect figure promoting the complete payment interface of the page.

After described second operation being detected, described client can send predetermined information to described second server, After second server described in the present embodiment receives described predetermined information, it will at least can determine whether out excitation information, here Excitation information at least include encourage number, may also include excitation number application rule etc. information；And excitation information is notified One server.The most described first server knows how to apply described excitation information to reduce or remit described payment amount.

User checks for convenience, and described excitation information also can be sent to by the most described first server Client, shows in payment interface for described client.Fig. 5 provides the payment of a display excitation number for the embodiment of the present invention Interface, so by information visuallization, facilitates user to check.

Finally, described client is after payment interface detects the operation that user determines payment, to described first service Device sends to pay and asks, and first server will carry out paying deduction and exemption according to excitation number, this makes it possible to encourage user propping up Fu Shi, by checking that the popularization page or operation promote the page, obtains the excitation of deduction and exemption payment amount, this makes it possible to promote user Check the enthusiasm promoting the page, it is possible to increase promote the clicking rate of the page, interactive rate and the spreading rate of promotion message.Institute Stating in step S313, if being calculated a payment amount in payment interface before, then step S313 is then according to excitation letter Breath recalculates payment amount, such as deduction and exemption payment amount etc..Can certainly be not propped up in payment interface before Pay number, but after determining excitation information, go out described payment amount based on excitation information one-time calculation.

Fig. 7 is according to excitation information, redefines the payment interface of payment amount, shows in this payment interface and originally should Payment amount after payment amount, the deduction and exemption amount of money and deduction and exemption.Here the deduction and exemption amount of money is the one of described excitation number.

Example two:

Step 1: client, in payment flow, determines displaying entrance at order.Here entrance is that aforesaid excitation obtains Taking mouth, the most as shown in Figure 3 or Figure 4.

Step 2: user clicks on preferential amount of money entrance, jumps to the Html5 loose-leaf of trade company, this page presentation trade company Advertisement, action message and brand message.Here Html5 loose-leaf is i.e. corresponding to the aforesaid popularization page, such as, and can 5 Or shown in Fig. 6.

Step 3: after user obtains the preferential amount of money, returns original payment interface, and order determines that page request server refreshes Benefit data.Payment interface now can be as shown in Figure 7.

Step 4: user clicks on immediate payment button, input payment cipher just completes preferential payment.

Here user's click is all equivalent to aforementioned client to be needed to detect the first operation, the second operation or the 3rd operation etc. User operation.

Service end:

1, server end controls whether the client order page shows the preferential amount of money button of acquisition.Here the order page The most also do not get the payment interface before excitation.

2, server end accepts the behavioral data of the client report of user entrance merchant advertisements page.

3, server end according to client user's behavioral data as the input of preferential amount of money algorithm, after having calculated, defeated Go out the final preferential amount of money to client, record this amount of money simultaneously, server end authentication when playing payment for follow-up tune.

Example three:

As shown in figure 14, this example provides a kind of information popularization method, including:

Paying server controls order page display amount of money entrance；Here amount of money entrance is that aforementioned excitation obtains entrance A kind of.

The cell-phone customer terminal order page shows preferential amount of money button.

Cell-phone customer terminal redirects the movable or wide industry of trade company and also meets.

Merchant server generates the preferential amount of money.

The merchant server notice preferential amount of money of paying server.

Cell-phone customer terminal returns to the order page.

Cell-phone customer terminal asks new order data to paying server.

Paying server returns new order data to cell-phone customer terminal.

Cell-phone customer terminal refreshes the order page；

Cell-phone customer terminal sends preferential payment.

Here the order page is aforesaid payment interface.Here preferential payment is carried out according to excitation information for request The payment request of payment amount deduction and exemption.

Additionally, the mode obtaining the preferential amount of money has other replacement schemes, as used object for appreciation trivial games, seeing that video replaces seeing extensively Accuse.Such as, the preferential amount of money that click advertisement gets can add up, and the most often clicking on the preferential amount of money of advertisement increases by 0.5 yuan, Then can not add up again after arriving certain upper limit.In a word, described first server or second server can according to excitation issue policy, The second operation detected according to client, determines excitation number, i.e. determines the described preferential amount of money.

In several embodiments provided herein, it should be understood that disclosed equipment and method, can pass through Other mode realizes.Apparatus embodiments described above is only schematically, such as, and the division of described unit, only Dividing for a kind of logic function, actual can have other dividing mode, such as when realizing: multiple unit or assembly can be in conjunction with, Or it is desirably integrated into another system, or some features can be ignored, or do not perform.It addition, shown or discussed each composition Part coupling the most each other or direct-coupling or communication connection can be the indirect couplings by some interfaces, equipment or unit Close or communication connection, can be electrical, machinery or other form.

The above-mentioned unit illustrated as separating component can be or may not be physically separate, shows as unit The parts shown can be or may not be physical location, i.e. may be located at a place, it is also possible to be distributed to multiple network list In unit；Part or all of unit therein can be selected according to the actual needs to realize the purpose of the present embodiment scheme.

It addition, each functional unit in various embodiments of the present invention can be fully integrated in a processing module, it is possible to Being that each unit is individually as a unit, it is also possible to two or more unit are integrated in a unit；Above-mentioned Integrated unit both can realize to use the form of hardware, it would however also be possible to employ hardware adds the form of SFU software functional unit and realizes.

One of ordinary skill in the art will appreciate that: all or part of step realizing said method embodiment can be passed through The hardware that programmed instruction is relevant completes, and aforesaid program can be stored in a computer read/write memory medium, this program Upon execution, perform to include the step of said method embodiment；And aforesaid storage medium includes: movable storage device, read-only Memorizer (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or The various media that can store program code such as person's CD.

The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with described scope of the claims.

Claims

1. an information popularization method, it is characterised in that including:

Responding described payment to ask, send promotion message to described client, described promotion message includes showing for described client That shows promotes thing and/or the information of popularization activity；

Described excitation information is sent to described client；

Respond the request of described payment affirmation.

Method the most according to claim 1, it is characterised in that

The excitation information that described acquisition determines based on described promotion message, including:

Based on described promotion message and described number to be paid, determine described excitation number, wherein, described excitation with small amount in Described number to be paid.

Method the most according to claim 1, it is characterised in that

Described method includes:

The first instruction is sent to described client；Wherein, described first instruction is used for indicating described client treating described in display While payment amount, show described promotion message and described excitation information.

Method the most according to claim 1, it is characterised in that

Described method also includes:

Sending excitation to described client and obtain entry data, wherein, described excitation obtains entry data and obtains entrance for excitation Video data；

The second instruction is sent to described client；Wherein, described second instruction is used for indicating described client in payment interface Show that described excitation obtains entrance, and when the first operation acting on described excitation acquisition entrance being detected, push away described in display Guangxin ceases.

Method the most according to claim 1, it is characterised in that

Described method also includes:

The 3rd instruction is sent to institute's client；Described 3rd instruction is used for indicating described client to enter described payment interface and makes a reservation for After duration, on described payment interface, show described promotion message.

6. according to the method described in any one of claim 1 to 5, it is characterised in that

The excitation information of the predetermined information generation provided according to described client is provided；Wherein, described predetermined information is described visitor Family end is formed according to the second operation acting on described promotion message.

Method the most according to claim 6, it is characterised in that

The excitation information that the predetermined information that described acquisition provides according to described client generates, including:

Receive the excitation information that second server determines after receiving described predetermined information and sends.

Method the most according to claim 6, it is characterised in that

Receive the described predetermined information that described client provides；

According to described predetermined information, inquire about excitation information generation strategy；

According to described excitation generation strategy, determine described excitation number and generate described excitation information.

9. according to the method described in any one of claim 1 to 5, it is characterised in that

The payment request that described reception client sends, including:

Receive described client to paying the payment request that subject matter pays；

Described response is described pays request, sends promotion message to described client, including:

Obtain the attribute information of described payment subject matter；

The attribute information with described payment subject matter is selected to meet the popularization thing of preset matching condition and/or promote mark activity；

According to described popularization thing and/or popularization activity, determine described promotion message.

10. an information popularization method, it is characterised in that including:

Response delivery operation, obtains promotion message and number to be paid；

11. methods according to claim 10, it is characterised in that

Described response delivery operation, obtains promotion message, including:

Respond described delivery operation, send, to server, the request of payment；Wherein, described number to be paid is carried in described payment request Volume；

Receive described server and pay, based on described, the promotion message that request returns.

12. methods according to claim 10, it is characterised in that

The excitation information that described reception determines based on described promotion message, including:

Receiving the excitation information determined based on described promotion message and described number to be paid, wherein, described excitation is with small amount In described number to be paid.

13. according to the method described in any one of claim 10 to 12, it is characterised in that

Described according to described number to be paid and excitation information, before sending payment affirmation request, described method also includes:

Receive the first instruction that described server sends；

According to described first instruction, while showing described payment amount, show described promotion message and described excitation information.

14. according to the method described in any one of claim 10 to 12, it is characterised in that

Receive excitation acquisition entry data and the second instruction that described server sends；

Based on described second instruction, according to described excitation obtain entry data, described payment interface shows excitation obtain into Mouthful；

Detection acts on described excitation and obtains the first operation of entrance；

When described first operation being detected, described payment interface shows described promotion message.

15. according to the method described in any one of claim 10 to 12, it is characterised in that

Receive the 3rd instruction that described server sends；

According to described 3rd instruction；After entering the scheduled duration after described payment interface, show described promotion message.

16. 1 kinds of servers, it is characterised in that including:

First receives unit, and for receiving the payment request that client sends, wherein, described payment request includes number to be paid Volume；

First transmitting element, is used for responding described payment and asks, send promotion message, described promotion message bag to described client Include and promote thing and/or the information of popularization activity for what described client showed；

Performance element, for obtaining the excitation information determined based on described promotion message, described excitation information includes encouraging number；

Described first receives unit, is additionally operable to receive client payment based on number to be paid and the transmission of described excitation information true Recognize request；Described performance element, is additionally operable to respond the request of described payment affirmation.

17. 1 kinds of clients, it is characterised in that including:

Response unit, is used for responding delivery operation, obtains promotion message and number to be paid；

Second receives unit, and for receiving the excitation information determined based on described promotion message, described excitation information at least includes Excitation number；