CN114187023A

CN114187023A - Commodity object analysis method and electronic equipment

Info

Publication number: CN114187023A
Application number: CN202111046067.5A
Authority: CN
Inventors: 谭云川; 许双
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2021-09-07
Filing date: 2021-09-07
Publication date: 2022-03-15

Abstract

The embodiment of the application discloses a commodity object analysis method and electronic equipment, wherein the method comprises the following steps: creating an analysis project according to the received analysis demand information, and creating a target interface for the analysis project; the analysis demand information comprises basic information of a target commodity object and a plurality of characteristic description files to be analyzed; selecting a target number of elements from the plurality of feature description files to combine or arrange to obtain a plurality of file groups, and creating a plurality of analysis tasks; displaying the target interface to a plurality of first users for a plurality of times, wherein when the target interface is displayed to the first users, the basic information of the target commodity object and one of the analysis tasks are put into the target interface for displaying; and providing an analysis result according to the selection condition of the first user corresponding to the plurality of analysis tasks. By the aid of the method and the device, the commodity object can be more effectively analyzed.

Description

Commodity object analysis method and electronic equipment

Technical Field

The present application relates to the field of commodity object analysis technologies, and in particular, to a commodity object analysis method and an electronic device.

Background

For new products that are not or have just been marketed, merchants will typically have a need to analyze the new products. For example, before a new product comes into the market, a merchant usually designs a plurality of selling points (a feature of a product attribute for representing an alien sanction or distinctive features and characteristics of the product) according to the characteristics of the new product, and then finds a better consumer expression by investigating consumers, thereby determining which selling points should be pushed to attract a first user to click and purchase.

In the prior art, a sample is obtained by a method of listing all selling points in a questionnaire mode and inviting a consumer to answer questions. However, since the questionnaire is usually long and the participation cost of the consumer is high, the participation rate of the consumer is low and the sample recovery cost is high.

Therefore, how to more effectively analyze the selling points of the commodity objects becomes a technical problem to be solved by the technical personnel in the field.

Disclosure of Invention

The application provides a commodity object analysis method and electronic equipment, which can be used for more effectively analyzing commodity objects.

The application provides the following scheme:

a method for analyzing a characteristic description case of a commodity object comprises the following steps:

creating an analysis project according to the received analysis demand information, and creating a target interface for the analysis project; the analysis demand information comprises basic information of a target commodity object and a plurality of characteristic description files to be analyzed;

selecting a target number of elements from the plurality of feature description files to combine or arrange to obtain a plurality of file groups, and creating a plurality of analysis tasks for the analysis project according to the plurality of file groups;

displaying the target interface to a plurality of first users for a plurality of times, wherein when the target interface is displayed to the first users, the basic information of the target commodity object and one of the analysis tasks are put into the target interface for displaying so that the first users can make a selection after comparing the feature description files in the same file group;

and providing an analysis result according to the selection condition of the first user corresponding to the plurality of analysis tasks.

Wherein the target commodity object comprises a commodity object that has not been formally released in an associated commodity object information system;

the method further comprises the following steps:

and creating a test version commodity object according to the basic information so as to associate the analysis item with the test version commodity object.

Wherein the target number is 2.

And if the file group comprises the arrangement information among the characteristic description files, the arrangement information is used for determining the display sequence of the characteristic description files in the file group in the target interface.

Wherein, still include:

and counting and controlling the display times of the plurality of analysis tasks to realize the average display of the plurality of analysis tasks.

The target interface comprises an interface in the form of a commodity object card, wherein the commodity object card comprises a commodity object basic information display area and an analysis task information display area, and the analysis task information display area is used for displaying each characteristic description case in the same case group and providing an operation control for executing selection operation.

Wherein, the analysis requirement information also comprises characteristic description pictures respectively corresponding to the plurality of characteristic description documents;

the target interface comprises a carousel container and is used for carousel the commodity object basic information cards and the plurality of characteristic information cards, the commodity object basic information cards comprise a commodity object basic information display area and an analysis task information display area, and the plurality of characteristic information cards correspond to the characteristic description documents in the same document group respectively and are used for displaying the characteristic description pictures and the analysis task information respectively.

Wherein said presenting the target interface to a plurality of first users a plurality of times comprises:

and putting the target interface into a special analysis channel page for displaying, wherein the analysis channel page is used for performing tiled display on the target interfaces corresponding to a plurality of analysis items.

and synchronizing the information of the analysis project to a private domain page building system of a second user associated with the commodity object so as to put the target interface into the private domain page of the second user, and displaying the target interface to the first user in the process of accessing the private domain page by the first user.

and providing link information of the target interface for a second user associated with the target commodity object so as to display the target interface to the first user in a mode of sharing the link information through a social network system, a code scanning system or a short video system.

and synchronizing the information of the analysis item to a live background system of a second user associated with the target commodity object so as to push the target interface to the first user for display in the process of live explanation of the target commodity object.

Wherein, the providing an analysis result according to the first user selection condition corresponding to the plurality of analysis tasks includes:

and acquiring winning conditions in the comparison process of the characteristic description documents according to the selection conditions of the first user corresponding to the analysis tasks, and providing analysis results according to the winning conditions.

A merchandise object analysis method, comprising:

receiving analysis demand information for analyzing a commodity object which is not yet formally released in a commodity object information system, wherein the analysis demand information at least comprises basic information and analysis type information of the commodity object;

generating a test version commodity object according to the basic information;

creating an analysis project for the test edition commodity object according to the analysis type information, and creating a target interface for the analysis project; the target interface is used for displaying basic information of the test edition commodity object and an operation control for executing target operation, and the target operation is related to the type of the analysis item;

and synchronizing the information of the test edition commodity object and the analysis item to a live broadcast background system of a second user related to the target commodity object so as to add the test edition commodity object into a live broadcast list, pushing a target interface to a user watching a live broadcast in the process of carrying out live broadcast explanation on the test edition commodity object, and enabling the user watching the live broadcast to participate in the analysis item through the target interface.

Wherein the basic information of the commodity object includes: a representative image of the commodity object and title information.

Wherein the analysis types include: analyzing the user purchase intention of the test version commodity object;

the creating an analysis item for the test edition commodity object according to the analysis type information and creating a target interface for the analysis item includes:

and creating an appointment item for the test version commodity object, and creating a target interface for the appointment item, wherein the target interface comprises basic information of the test version commodity object and an operation control for making an appointment for the test version commodity object.

Wherein, still include:

recording a first user who performs an appointment operation on the test version commodity object;

after the commodity object is formally released, acquiring an identifier of a formally released commodity object and address information of a target page, and establishing an association relation between the formally released commodity object and the test version commodity object;

and after receiving a recall request submitted by a second user for the commodity object of the formal release edition, determining a first user who performs an appointment operation on the commodity object of the test edition according to the association relation, and sending a notification message to the first user.

Wherein the analysis types include: analyzing the user interest condition of the plurality of characteristic description files of the commodity object;

the analysis demand information also comprises a plurality of characteristic description documentations to be analyzed corresponding to the commodity objects;

and creating a characteristic description file analysis project for the test version commodity object, and creating a corresponding target interface, wherein the target interface comprises basic information of the test version commodity object and a plurality of characteristic description file options.

Wherein, still include:

selecting a target number of elements from the plurality of feature description files to combine or arrange to obtain a plurality of file groups;

creating a plurality of analysis tasks for the analysis project according to the plurality of file sets;

when the characteristic description case target interface is displayed for the first user, the basic information of the target commodity object and the characteristic description case corresponding to one analysis task are put into the target interface for displaying, so that the first user can make a selection after comparing the characteristic description cases in the same case group.

A merchandise object analysis method, comprising:

the live broadcast background system receives test version commodity object information and corresponding analysis item information provided by an analysis system, wherein the analysis item is associated with a target interface, the target interface is used for displaying basic information of the test version commodity object and an operation control used for executing target operation, and the target operation is related to the type of the analysis item;

providing a corresponding candidate commodity object set according to the test version commodity object information so as to select a target test version commodity object from the candidate commodity object set and add the target test version commodity object into a to-be-live-broadcast commodity object list;

and in the process of explaining the target test edition commodity object, providing an operation control for pushing the target interface, so that the target interface corresponding to the analysis item is displayed to a user watching the live broadcast through the operation control, and the user watching the live broadcast participates in the analysis item through the target interface.

Wherein, still include:

and providing an operation control for marking the live broadcast segment so as to take the specified live broadcast segment as the material of the test version commodity object.

An apparatus for analyzing a characteristic description scheme of a commodity object, comprising:

the project creating unit is used for creating an analysis project according to the received analysis demand information and creating a target interface for the analysis project; the analysis demand information comprises basic information of a target commodity object and a plurality of characteristic description documents to be analyzed;

an analysis task creating unit, configured to select a target number of elements from the multiple feature description documents to combine or arrange, so as to obtain multiple document groups, and create multiple analysis tasks for the analysis project according to the multiple document groups;

the display unit is used for displaying the target interface to a plurality of first users for a plurality of times, wherein when the target interface is displayed to the first users, the basic information of the target commodity object and one of the analysis tasks are put into the target interface for displaying so that the first users can make a selection after comparing the feature description files in the same file group;

and the analysis result providing unit is used for providing analysis results according to the first user selection conditions corresponding to the plurality of analysis tasks.

A commodity object analysis apparatus comprising:

the system comprises an analysis demand information receiving unit, a commodity object information processing unit and a commodity object information processing unit, wherein the analysis demand information receiving unit is used for receiving analysis demand information for analyzing commodity objects which are not formally released in a commodity object information system, and the analysis demand information at least comprises basic information and analysis type information of the commodity objects;

the test version commodity object generating unit is used for generating a test version commodity object according to the basic information;

the analysis item creating unit is used for creating an analysis item for the test plate commodity object according to the analysis type information and creating a target interface for the analysis item; the target interface is used for displaying basic information of the test edition commodity object and an operation control for executing target operation, and the target operation is related to the type of the analysis item;

and the information synchronous sending unit is used for synchronizing the information of the test edition commodity object and the analysis item to a live background system of a second user related to the target commodity object so as to add the test edition commodity object into a live list, and pushing the target interface to a user watching the live broadcast in the process of carrying out live broadcast explanation on the test edition commodity object, so that the user watching the live broadcast participates in the analysis item through the target interface.

A commodity object analysis device is applied to a live background system and comprises:

the system comprises an information receiving unit, a processing unit and a display unit, wherein the information receiving unit is used for receiving test version commodity object information and corresponding analysis item information provided by an analysis system, the analysis item is associated with a target interface, the target interface is used for displaying basic information of the test version commodity object and an operation control for executing target operation, and the target operation is related to the type of the analysis item;

the candidate set providing unit is used for providing a corresponding candidate commodity object set according to the test version commodity object information so as to select a target test version commodity object from the candidate commodity object set and add the target test version commodity object into a to-be-live-broadcast commodity object list;

and the pushing operation control providing unit is used for providing an operation control for pushing the target interface in the process of explaining the target test plate commodity object so as to display the target interface corresponding to the analysis item to a user watching the live broadcast through the operation control, and the user watching the live broadcast participates in the analysis item through the target interface.

A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any of the preceding claims.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding claims.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

by the aid of the method and the device, an analysis system can be provided for second users (merchants, brand parties, seller users and the like), and the second users can create analysis projects for the commodity objects through the analysis system so as to analyze a plurality of feature description files of the commodity objects. Moreover, the same analysis project can be divided into a plurality of analysis tasks, and each analysis task can be only used for comparing partial feature description documents, so that the first user can conveniently select the analysis tasks, the participation cost of the first user is reduced, and the recovery of samples is facilitated. Therefore, by means of the mode of describing the file PK through the characteristics, accurate analysis results can be obtained in a short time with a small sample size, and the requirement of a second user for quick analysis is met.

In addition, the analysis system can provide a function of quickly generating the test version commodity object and creating the analysis item for the second user, and can synchronize the specifically generated test version commodity object and the analysis item information to the live broadcast system, so that the anchor can carry out live broadcast explanation on the test version commodity object, and can push a related target interface to the first user in the explanation process, thereby realizing the transmission of the target interface to the first user. Through the mode, on one hand, the test edition commodity object can be quickly generated, on the other hand, the characteristics of more real-time online people, time concentration and the like in a live broadcast system can be combined, the target interface can be quickly and efficiently disclosed to the first user, and the first user can be helped to make a more accurate decision in the analysis process by combining the explanation of the anchor program, so that a quicker and more accurate analysis result is provided for the second user, and the production scheme or the marketing scheme of the second user can be guided to be executed.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

3-1 through 3-4 are schematic diagrams of interfaces for creating a selling point analysis project according to embodiments of the present application;

4-1, 4-2 are diagrams of a target interface created for a point of sale analysis project provided by an embodiment of the present application;

FIG. 5-1 is a schematic diagram illustrating a delivery situation of a target interface in a public domain page according to an embodiment of the present application;

FIG. 5-2 is an interface schematic diagram of synchronously analyzing project information in a private domain page building system according to an embodiment of the present application;

FIG. 6 is a schematic diagram of an analysis results interface provided by a point of sale analysis project provided in an embodiment of the present application;

FIG. 7 is a flow chart of a second method provided by embodiments of the present application;

FIG. 8 is a schematic diagram of an interface for creating an appointment item according to an embodiment of the present application;

FIG. 9 is a schematic illustration of a reservation interface provided by an embodiment of the present application;

10-1, 10-2 are schematic diagrams of a live background interface provided by an embodiment of the present application;

fig. 11 is a schematic diagram illustrating an appointment interface in a live broadcasting process according to an embodiment of the present application;

FIG. 12 is a schematic illustration of a recall setting interface provided by an embodiment of the present application;

FIG. 13 is a schematic illustration of a user interface during a recall process provided by an embodiment of the present application;

FIG. 14 is a flow chart of a third method provided by embodiments of the present application;

FIG. 15 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 16 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 17 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

fig. 18 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived by one of ordinary skill in the art from the embodiments given herein are intended to be within the scope of the present disclosure.

In this embodiment, a system for creating an analysis item for a commodity object and the like (for distinguishing from other systems, this system is referred to as an analysis system, and however, in practical applications, this analysis system may have other functions, where the analysis described in this embodiment may specifically include testing and the like) may be provided for a merchant user (also referred to as a seller user and the like, and in this embodiment, may be referred to as a second user, and accordingly, a consumer user or a buyer user and the like may be referred to as a first user). In the system, corresponding analysis items can be created according to specific analysis requirements, and not only analysis items can be created for commodity objects which are already formally released in the commodity object information system, but also analysis items can be created for commodity objects which are not yet formally released. For the latter, a test version merchandise object may be quickly generated at the same time as the analysis item is created (for example, the second user is only required to provide a picture/video, a title to complete the quick generation of the test version merchandise object, etc.), and then the analysis item may be created for the test version merchandise object.

The specific analysis items may include items for analyzing the feature description case (also known as "selling point") of the commodity object. At this time, the second user may submit a specific feature description document to be analyzed, and the analysis system may generate a corresponding analysis item and a corresponding target interface (for example, the specific feature description document may be referred to as a "test interface"). The specific target interface can display a plurality of feature description documents and an operation control for selecting the specific feature description documents. And then, the target interface can be exposed to a plurality of users through a plurality of ways, so that the analysis result provided by the user can be obtained through the selection operation made in the target interface by the user.

In the scenario of analyzing the feature description documents, because the number of the feature description documents to be analyzed corresponding to the same commodity object may be large, if all the feature description documents are displayed in the target interface and one or more items of interest are selected by the first user, the first user may have difficulty in making a selection, so that the final analysis result is affected. Therefore, in the embodiment of the application, a mode of splitting one analysis project into a plurality of analysis tasks is adopted, and each analysis task can only display a certain number (for example, two) of feature description documents, so that the first user can select among a few feature description documents, the operation cost of the first user is reduced, and meanwhile, the effectiveness of an analysis result is guaranteed. In addition, the balance of each analysis task on the number of times of exposure can be realized according to algorithm control, and even the balance of positions of the file appearing in the target interface in the same analysis task and different feature description files can be realized, so that the effectiveness of the analysis result is improved.

The disclosure channels of the target interface may be various, including disclosure under a public domain page provided by the analysis system, or disclosure on a private domain page (e.g., a shop home page) of the second user, or disclosure to the first user by sharing a link through a social network system or a short video system, and so on. In addition, in the embodiment of the application, a mode of showing the test version commodity objects which are not published formally in the live broadcast process is also provided, and the test version commodity objects which are not published formally in the live broadcast room can be added into a commodity object list to be live broadcast. Therefore, the advantage of direct broadcasting can be combined, and the rapid research and analysis of the commodity object can be realized.

In addition, the method for showing out the target interface in the live broadcasting process can be applied to other analysis scenes. For example, industries such as apparel have fast analysis of consumer demand during design drawing stage, sample stage, etc. of developing new products, and are used to decide whether to market or scale production, etc. Therefore, the test edition commodity object can be quickly generated through the analysis system provided by the embodiment of the application, the corresponding reservation analysis item is generated, and the reservation analysis item can be synchronized to the live background system. Therefore, the target interface can be pushed to the first user in the process of explaining the test plate commodity object, and the first user can make an appointment according to the requirement of the first user. In addition, after the official release of the specific commodity object, the first user who participated in the reservation can be recalled through the analysis system.

In summary, from the perspective of system architecture, referring to fig. 1, the embodiment of the present application may first provide an analysis system for a second user, where the second user may create a specific analysis item through the analysis system, and if it relates to analyzing a commodity object that has not been released formally, may also first quickly generate a test version commodity object through the analysis system. After the analysis project is created, a target interface may be generated for surfacing to the first user through a variety of channels so that the first user may participate in a particular analysis through such target interface. The specific channel may include the public domain page, the private domain page of the second user, a social network, a live system, and so on. In order to facilitate the disclosure of private pages such as the shop homepage of the second user, the analysis system can synchronize the created analysis items to a specific private page construction system, so that the user can take the target interface as a module of the private page in the private page construction process to realize the disclosure of the private page to the first user.

The following describes in detail a specific technical solution provided in an embodiment of the present application.

Example one

In the first embodiment, from the perspective of an analysis system, a method for analyzing a characteristic description case of a commodity object is provided for a scenario in which the characteristic description case of the commodity object is analyzed, and referring to fig. 2, the method may include:

s201: creating an analysis project according to the received analysis demand information, and creating a target interface for the analysis project; the analysis demand information includes basic information of the target commodity object and a plurality of feature description scenarios to be analyzed.

In particular implementations, an operator interface for creating an analysis project may be provided in an analysis system. For example, in the first embodiment, the specific analysis type may be analysis of a feature description scheme of the commodity object, and for convenience of description, the specific analysis type may be simply referred to as "commodity selling point analysis". The second user may select the analysis type in the analysis system and may then input specific analysis requirement information in the operation interface. For example, as shown in fig. 3-1, which is an example of a specific implementation, in an interface of the analysis system, if a second user needs to perform a point-of-sale analysis on a certain commodity object, an operation such as clicking may be performed at a position shown by 31, and then, an operation interface for creating an analysis item may be shown on the right side.

Specifically, when creating the analysis project, specific analysis requirement information may be submitted, for example, an operation control for inputting the analysis requirement information may be specifically provided in the interface shown in fig. 3-1. The second user can input specific analysis requirements by means of specific operating controls. The specific analysis requirement may include basic information of the commodity object, for example, a representative image (specifically, a picture, a short video, a motion picture, etc.), a title, and the like. In addition, the specific analysis requirement information can also comprise a plurality of feature description documents which need to be analyzed specifically.

Specifically, the commodity object may be a commodity object already published in the associated commodity object information system, or may be a commodity object not yet formally published in the associated commodity object information system. Thus, operational controls for selecting an analysis commodity type may also be included in the interface specifically for creating an analysis project, e.g., as shown in fig. 3-1, "shelved commodity" may be selected if the commodity object to be analyzed has been released, "custom commodity" may be selected if the commodity object to be analyzed has not been released, and so on.

For the former, that is, after the second user selects the commodity type as "commodity on shelf", an operation control of "commodity selection" may be provided, and after the operation of the operation control, a specific list of published commodity objects associated by the second user in the commodity object information system may be displayed in the analysis system, for example, as shown in fig. 3-2, the second user may select a commodity object to be analyzed in the list, and so on. After a certain commodity object is selected, as shown in fig. 3-3, a representative image may be selected for the commodity object (specifically, the representative image may be selected from the detail information of the issued commodity object, and the like), and in addition, a selling point pattern which specifically needs to be analyzed may be input. Wherein the specific feature description document may be a custom input by the second user. Or, the specific analysis system may also provide a document library, so that the second user may be provided with a recommended feature description document according to information such as the category to which the specific commodity object belongs, from which the second user may select, or may edit based on the recommended document, and so on.

In the latter case, since the specific commodity object to be analyzed is not published in the commodity object information system, information corresponding to the commodity object to be analyzed does not exist in the commodity object information system, and in order to analyze the commodity object, the embodiment of the present application may further provide a function of rapidly generating a test version commodity object. At this time, as shown in fig. 3 to 4, the second user may select the commodity type as "custom commodity", and may provide the user with an operation control for inputting a specific commodity name and a representative image, and the second user may receive basic information such as the name and the representative image information through the specific operation control. And, a test edition goods object may be created based on such basic information so as to associate the created analysis item with the test edition goods object. In addition, an operation control piece for inputting the characteristic description file by the user can be provided in the interface, and certainly, at the moment, as the commodity object is not released and the category information of the commodity object under the category system of the commodity object information system cannot be obtained, the characteristic description file is difficult to recommend to the commodity object, and the customized characteristic description file can be input by a second user.

It should be noted that, in the embodiment of the present application, the basic information required for specifically creating the test version merchandise object may be relatively simple. For example, the second user is only required to provide the representative image and the title name of the commodity object to complete the rapid generation of the test version commodity object, and a great deal of commodity object information (including price, size, stock, etc.) is not required to be provided as in the case of the formal release of the commodity object in the commodity object information system.

After the information of the commodity object to be analyzed and the corresponding multiple characteristic description scenarios to be analyzed are determined, a corresponding analysis project can be created for the commodity object to be analyzed, a corresponding target interface can be created to be used for displaying the basic information of the specific commodity object and the multiple characteristic description scenarios, and an operation control for selecting the characteristic description scenarios is provided, so that a second user participating in the analysis can perform selection operation through the target interface.

In a specific implementation, the specific target interface may be created according to a preset template. In addition, the particular analytics system may also provide a second user with both a base version and an advanced version of the target interface template. If the basic edition is selected, only basic information of the commodity object and a plurality of characteristic description documents to be analyzed can be provided, and finally, only the basic information of the commodity object and the plurality of characteristic description documents to be selected need to be displayed in the target interface. If the advanced edition is selected, the second user can provide corresponding feature description images for the specific feature description file in addition to the information, so that the feature description images corresponding to the specific feature description file can be displayed in the target interface, and the feature description images can play a role in helping the first user understand the feature description file, so that the first user is helped to make a more accurate decision.

The second user may select to use the basic edition or the advanced edition according to actual research and development conditions or requirements. For example, if the second user has designed a plurality of feature description documents for the merchandise object, there is no time to design corresponding images for each feature description document, or the second user wants to design a feature description image in a targeted manner after completing the analysis and determining the actually used feature description document, and so on. The base version can be selected directly for analysis. And if the research and development efforts of some second users are strong, when designing a plurality of feature description documents, and designing feature description images for specific feature description documents, the advanced template can be selected for analysis, and the like.

S202: and selecting a target number of elements from the plurality of feature description files for combination or arrangement to obtain a plurality of file groups, and creating a plurality of analysis tasks for the analysis project according to the plurality of file groups.

After a specific analysis item and a corresponding target interface are created, a plurality of specific feature description documents to be analyzed can be displayed in the target interface, so that a first user participating in analysis can select and operate the specific feature description documents, and an analysis result of which feature description document is more interested by the first user is obtained. However, in practical applications, the number of the feature description documents to be analyzed corresponding to the same commodity object to be analyzed may be many. For example, the description file can be generated according to the inherent characteristics of the commodity object on the one hand, and the characteristic description file can be generated through the imagination and creativity of marketing planning personnel on the other hand, and the like. Because the feature description file is generated from abundant sources, the feature description file to be analyzed corresponding to the same commodity object may be dozens or even dozens.

Under the condition that the number of the feature description documents to be analyzed is large, if the feature description documents are displayed in the target interface at the same time and are selected by the first user, the operation cost of the first user is high, and the selection in the large number of the documents is difficult, or the selection result is interfered by too much information, so that the accuracy is not high.

Therefore, in the embodiment of the present application, after a specific analysis project and a target interface are created, specifically before the target interface is launched, a plurality of document sets may be obtained by first selecting a target number of elements from the plurality of feature description documents and combining or arranging the elements, and a plurality of analysis tasks may be created for the analysis project according to the plurality of document sets. For example, the specific target number may be 2, that is, a plurality of case sets may be generated by combining a plurality of feature description cases two by two. For example, the plurality of feature description documents include A, B, C, D, etc., wherein the feature description document a may be a different set of documents from B, C, D, the feature description document B may be a different set of documents from A, C, D, etc. Therefore, every two PK between different feature description files can be realized, and finally the popularity of the specific feature description file in the first user can be determined according to the winning times or proportion of the specific feature description file in the process of multiple PK, and the like. In this way, the amount of sample required is much smaller than that required for AB test, and therefore, the problem of slow sample recovery can be solved. In other words, a higher data accuracy can be obtained with a small number of samples through the selling point "PK".

Or, the documents can be arranged on the basis of two-by-two combination to generate more document sets. The arrangement information between the specific feature description scenarios in the same scenario group may also be used to determine the display positions of the specific feature description scenarios in the target interface, for example, in the process of forming the scenario group from the feature description scenarios A, B, two different scenario groups may be obtained through different arrangement information, and in the two scenario groups, the positions of the feature description scenarios A, B displayed in the target interface may be different, for example, one is that a is on the left and B is on the right, and the other is that a is on the right and B is on the left, and so on.

S203: and displaying the target interface to a plurality of first users for a plurality of times, wherein when the target interface is displayed to the first users each time, the basic information of the target commodity object and one of the analysis tasks are put into the target interface for displaying so that the first users can make a selection after comparing the feature description files in the same file group.

After creating the specific target interface, the specific target interface may be exposed to a plurality of first users to engage the first users in a specific analysis process. The information displayed in the specific target interface may be dynamically changed because the specific analysis item is divided into a plurality of different analysis tasks. That is, when a first user is shown, the basic information of the target commodity object and one of the analysis tasks may be put into the target interface for display. Thus, the first user can compare the feature description documents in the same document group and then select the feature description documents which are interested in the first user. During specific implementation, a corresponding control module may be provided in the background, and statistics may be performed on the number of releases of a specific analysis task to the target interface, the number of participation of the first user, and the like, for example, each time an analysis task is displayed, or each time the first user completes analysis for the analysis task, the remaining exposure number of the analysis task may be reduced by one until the remaining exposure number is 0 or less than a threshold, release of the analysis task may be stopped, and the like, so as to implement average exposure between different analysis tasks.

The specific target interface may have various forms, for example, in one mode, it may be implemented in the form of a commodity object card. As shown in fig. 4-1, the merchandise object card includes a merchandise object basic information display area 41 and an analysis task information display area 42. Specifically, the analysis task information display area may be used to display each feature description case in the same case group, and provide an operation control for performing a selection operation. For example, as shown in fig. 4, two characteristics to be compared in a certain case group describe that the cases are respectively 'fresh fruit flavor, bud detonation, "strong bubble, spicy and greasy-removing'. An operation control for selecting two selling points can be provided in the analysis task information display area 42, or an operation control such as "do not like" can be provided when the analysis task information display area is implemented specifically, and the like. The target interface in the form of the commodity card can be independently displayed, and can also be used as a module in other pages to be displayed in other pages.

It should be noted that, in a specific implementation, since the same analysis project is split into a plurality of different analysis tasks, in order to ensure the accuracy of the analysis result, the average exposure of the plurality of analysis tasks may be implemented by counting and controlling the number of times that the plurality of analysis tasks are displayed. Therefore, in a specific implementation, when a plurality of specific analysis tasks are created, specific expected presentation time information may also be configured for the specific analysis tasks, for example, each analysis task is presented 1000 times, and so on. In addition, through the scheme for arranging the characteristic description files when the analysis tasks are created, the same characteristic description files can correspond to different analysis tasks under the condition that the same characteristic description files are combined in different arrangement modes, and the specific arrangement mode can be used for determining the display position of the specific characteristic description files in the target interface; and by combining with average exposure control of different analysis tasks, the display positions of the documents in the target interface are also exposed averagely according to different feature descriptions in the same document group, for example, for A, B two selling points, the selling point A can be displayed 500 times on the left side and 500 times on the right side, and the like, so that the accuracy of the analysis result is further improved.

In addition, in the advanced scenario, the specific analysis requirement information further includes feature description pictures corresponding to the feature description scenarios. Therefore, the target interface at this time may further include a carousel container for carousel the commodity object basic information card and the plurality of characteristic information cards. The commodity object basic information cards comprise a commodity object basic information display area and an analysis task information display area, and the plurality of characteristic information cards correspond to the characteristic description documents in the same document group and are used for displaying the characteristic description pictures and analysis task information respectively.

That is, the overall logic is similar to that of the basic edition, and the main difference is that in the target interface of the advanced edition, a plurality of selling point pictures (for example, two selling point pictures can be correspondingly arranged in the case that there are two selling points in each pattern group) can be newly added behind the main picture (the commodity object basic information card), and the main picture and each selling point picture can be exposed in turn to assist the user in decision. For example, in a specific example, as shown in fig. 4-2, three pictures can be played in turn in the target interface, which are: a commodity basic information picture, a selling point 1 picture and a selling point 2 picture. Each picture can include an analysis task information display area, and the displayed analysis tasks can be the same, that is, the operation control is used for selecting each selling point in the same file group. Besides the carousel of each picture by the carousel container, the switching display can be performed under the trigger of operations such as the left-right sliding of the first user.

In the case of such an advanced version, it can also be ensured that the front and back exposure orders of a plurality of selling point maps in the same document set are averaged, for example, two selling points AB are measured, and the map of the selling point a is placed 500 times in the first analysis and 500 times in the second analysis. In the specific implementation, in order to facilitate the generation of the analysis task, the order of the selling point pictures and the front and back positions of the specific selling point pattern in the task display area can be corresponding. Thus, the aim of carrying out average exposure on the front and back sequences of a plurality of sales point diagrams can be achieved by the scheme which is the same as the scheme of average exposure control of the front and back positions of different sales point patterns in the basic plate displayed in the task display area.

In the specific implementation, there may be a plurality of channels for displaying the target interface to a plurality of first users for a plurality of times. For example, in one mode, the target interface may be dropped into a dedicated analysis channel page for presentation, where the analysis channel page may be used to tile the target interface corresponding to a plurality of analysis items. The analysis channel page may be a special research and development site page, and the analysis items created in the analysis system may be aggregated into the page for presentation, so the page is also referred to as a public domain page. In this way, a specific first user can participate in a specific analysis item during the process of accessing the analysis channel page. In particular, since the analysis channel page is a page dedicated to analysis, an ordinary consumer user may not actively access the page. Thus, the manner in which a particular first user may be invited by the analysis system, the first user may be prompted to participate in the analysis, and so on. In addition, in a specific implementation, in order to facilitate the first user to perform the selection operation, target interfaces (for example, interfaces in the form of the aforementioned commodity object cards) corresponding to the plurality of analysis items may be tiled in the information flow of the analysis channel page, for example, as shown in fig. 5-1. In this way, the first user can complete the selection operation of a plurality of analysis items directly in the information flow.

In another mode, the second user can also put the specific target interface into the private domain page of the second user for display. For example, the specific private page may include a store front page, that is, the target interface may be displayed in the store front page (since the specific target interface may exist in the form of a merchandise object card, only a partial area of the store front page needs to be occupied). In this way, the first user can view the content of the specific target interface and participate in specific analysis during the process of visiting the shop front page.

During specific implementation, in order to facilitate a second user to put a specific target interface in a private domain page of the second user, the analysis system and the private domain page building system can be communicated. The private domain page building system is a system for providing a modular page building function for the second user, and through the system, the second user can select a specific required page module to quickly complete page building, wherein the building of a shop home page is included. Therefore, in specific implementation, the analysis system can also synchronize the information of the analysis project to a private domain page building system associated with the second user, so that the target interface can be used as one of the modules to be released to the private domain page of the second user in the process of building the private domain page or in the process of updating the private domain page. For example, as shown in fig. 5-2, in the process of performing "shop decoration", the second user may select a module of a point analysis type in addition to a module of a carousel poster type or the like. In the case where the second user creates multiple point analysis projects, the second user may also select which one or more of the point analysis project's target interfaces to find out in the store page, and so on. Therefore, the target interface can be exposed to the first user in the process that the first user accesses the private domain page. Accordingly, the first user may select a point of sale pattern of interest via the target interface.

In addition, link information of the target interface can be provided for a second user associated with the target commodity object, and thus the second user can display the target interface to the first user in a mode of sharing the link information. For example, the channel of a particular sharing link may include a social networking system, or a face-to-face code swipe, short video system, and so forth.

In addition, in the embodiment of the application, a channel for exporting the target interface to the first user through the live broadcast system can be provided for the second user. That is to say, because the anchor broadcasts the live broadcast explanation of the commodity object, the first user can obtain more intuitive and detailed information about the specific commodity object, and then make more accurate decision. Meanwhile, the live broadcasting process also has the advantage that a plurality of first users are online at the same time, so that the collection of analysis samples in short time can be more effectively realized. Based on the above consideration, the method for exporting the target interface through the anchor channel has obvious advantages.

In order to facilitate the anchor to expose a specific target interface to the user in the live broadcasting process, in the embodiment of the application, after an analysis item is created by a specific analysis system, information of the analysis item may also be synchronized into a live broadcasting background system of a second user associated with the target commodity object, so that the target interface is pushed to the first user for display in the process of live broadcasting explanation of the target commodity object.

During specific implementation, if the commodity object corresponding to the specific analysis item is a published commodity object in the commodity object information system, the analysis item can be directly associated with the corresponding published commodity object in the live broadcast system, so that the commodity object is added into a list to be live broadcast in a main broadcast, and an operation control for pushing a target interface corresponding to the commodity object can be provided in a live broadcast background interface in the process of explaining the commodity object. After the operation control is pushed, the target interface can be displayed in a live broadcast interface in the forms of a floating layer, a popup window and the like. Accordingly, a first user watching the live broadcast may participate in the analysis through the target interface.

If the commodity object corresponding to the specific analysis item is a commodity object which is not formally released in the commodity object information system, the analysis system can synchronize the analysis item information to the live broadcast system, and can synchronize the quickly generated test version commodity object to the live broadcast system. In this way, the live broadcast system can provide a corresponding candidate commodity object set according to the test version commodity object information so as to select a target test version commodity object from the candidate commodity object set and add the target test version commodity object into a to-be-live-broadcast commodity object list. That is, in this way, the anchor can add not only the commodity objects that have been formally released to the live broadcast list, but also the commodity objects that have not been formally released to the live broadcast list, so as to explain the commodity objects that have not been formally released in the live broadcast process, and guide the first user to participate in the specific selling point analysis, and so on.

It should be noted that, no matter what way the target interface is exposed, the background of the analysis system can count the exposure of each analysis task and control the display times, so as to realize the average exposure of various different selling point documents.

S204: and providing an analysis result according to the selection condition of the first user corresponding to the plurality of analysis tasks.

Sample retrieval may also occur after the target interface is cleared to the plurality of first users in a variety of ways. That is, each time the process of the exfiltration is performed, the selection of the first user may be collected, and then, the specific analysis result may be provided according to the selection of the first user. Specifically, since only one analysis task is presented to one user at a time in the embodiment of the present application, and only two or a few feature description documents are included in one analysis task, the selection result of the first user represents the "PK" result of the two feature description documents. Therefore, the winning condition in the comparison process of each feature description case can be obtained according to the selection condition of the first user corresponding to the plurality of analysis tasks, and the analysis result can be provided according to the winning condition. Wherein the analysis result may be provided to the second user in the form of an analysis report or the like. For example, in one mode, a specific analysis report may be displayed as shown in fig. 6, the number of persons who have completed the analysis may be displayed, the number of exposures of each characterization pattern, the number of wins in each "PK", the score calculated by a certain algorithm, and the like may be displayed. Therefore, the second user can determine the welcome condition of each characteristic description file in the first user crowd according to the information, and further help the second user to determine the final marketing scheme.

In summary, according to the embodiment of the present application, an analysis system may be provided for a second user (a merchant, a brand party, a seller user, etc.), and the second user may create an analysis item for a commodity object through the analysis system, so as to analyze a plurality of feature description scenarios of the commodity object. Moreover, the same analysis project can be divided into a plurality of analysis tasks, and each analysis task can be only used for comparing partial feature description cases, so that the first user can conveniently select the analysis tasks, the participation cost of the first user is reduced, and the recovery of samples is facilitated. Therefore, by means of the mode of describing the file PK through the characteristics, accurate analysis results can be obtained in a short time with a small sample size, and the requirement of a second user for quick analysis is met.

Example two

In the first embodiment, as for the delivery channel of the target interface, a delivery mode through a live broadcast system is mentioned, but in practical application, when the live broadcast system is used as the delivery channel of the target interface, other applications may also be provided. For example, as mentioned above, industries such as apparel also have rapid analysis of consumer demand during design drawings, sample phases, etc. for developing new products for use in making decisions about whether to market or scale a production. At this point, it is not what sales point copy is more appropriate that needs to be analyzed, but rather what the consumer prefers for a certain sample/samples, a design, and so on. At this time, a specific target interface can be pushed to the first user through the live broadcast system. In this case, the specific commodity object may not be released in the commodity object information system formally because the specific commodity object is in the design period or the sample period, and therefore, the requirement of the second user for performing the rapid analysis on the commodity object which is not put on shelf may be met by combining the scheme for rapidly generating the test version commodity object.

Specifically, referring to fig. 7, the second embodiment also provides, from the perspective of the analysis system, a method for analyzing a commodity object, where the method may include:

s701: receiving analysis demand information for analyzing a commodity object which is not yet formally released in a commodity object information system, wherein the analysis demand information at least comprises basic information and analysis type information of the commodity object.

In the second embodiment, a corresponding solution is mainly provided for the analysis requirement of the commodity object which is not yet released formally. In a specific implementation, a platform for creating an analysis item may be provided for the second user through the analysis system similar to that in the first embodiment. The second user may submit the analysis requirement information through a related interface of the analysis system. In a specific implementation, the analysis requirement information may include basic information of the commodity object to be analyzed, analysis type information, and the like. That is to say, there may be a plurality of analysis requirements of the second user, and particularly, the scheme of pushing the target interface through the live broadcast system may also support a plurality of analysis types, so that a plurality of selectable analysis types may also be provided in the analysis system, and the second user may select the analysis type according to his own requirements. For example, the specific type of analysis may include the aforementioned analysis of a point of sale copy, or the analysis of a consumer's preference for a certain sample/samples, a design, etc. For example, as for the former, it can be as shown in FIGS. 3-1 to 3-4.

Regarding the latter, the specific analysis manner may be to display a representative image, a title, and the like of the sample, the design scheme, and the like, and provide an appointment operation control for the first user, the first user may express a preference for the specific sample or the design scheme by clicking the appointment operation control, and the part of users may participate in the purchase with a high probability after the commodity object is formally posted. Thus, the user preference of the sample, design solution, can be analyzed in this way by the first user making the appointment. For this reason, this analysis may be referred to as: the user's purchase intention of the test-version merchandise object is reserved and analyzed, and for convenience of description, the reservation analysis may be simply referred to as "reservation analysis". Specifically, an operation interface for creating the analysis item of the type may be provided in the analysis system, and a specific rule and the like may be introduced in the operation interface. In addition, an operation control such as "create reservation task of information" may be provided, and through the operation control, the second user may initiate creation of a reservation analysis item.

After initiating the creation of the reservation analysis item, an interface specifically for entering analysis requirements information may be entered. For example, one way, as shown in fig. 8, may be to include input controls for inputting basic information such as task titles, main charts, etc. Here, since basic information on a commodity object mainly relates to a commodity object that is not formally released in the embodiment of the present application, each item of specific basic information can be input by the second user (and cannot be pulled from the database of the commodity object information system). However, in the embodiment of the present application, a simplified commodity object generation manner may be provided for the second user. That is, in a general commodity object distribution flow, the second user may be required to provide a very large variety of information about the commodity object, including a commodity drawing, a title, a price, inventory, a size, and the like. However, since the commodity object generated in the embodiment of the present application is only used for providing a reference to the first user in the analysis process, and does not need to provide information such as specific inventory, a scheme for quickly generating a test version commodity object may be provided. Specifically, the second user only needs to provide simple information such as a representative image and a title of the commodity, and the test version commodity object can be generated quickly. Therefore, when inputting specific analysis requirement information, the basic information part of the commodity object can only provide input controls of a few items of main information such as a title and a main graph, and the second user can input the information according to the interface prompt.

It should be noted that the basic information about the commodity object may further include options such as price and formal shelf life, and the second user may select to fill or not fill the basic information according to actual situations. On the other hand, if the formal shelf time is set, the second user may also be helped to recall the first user participating in the reservation (details about this part will be described later). In addition, in the specific analysis item creation interface, an operation control for inputting a specific commodity id (i.e. a commodity object id after formal shelving) and address information of pages such as a commodity detail page after shelving and an activity page may be further included. If the second user needs to recall the participating first user after the commodity object is formally put on shelf and released, the second user can also return to the interface, enter the commodity id and the page address information, and then initiate a specific recall request, so that in the process of recalling the first user, page skipping is performed for the first user, and the detail page, the activity page and the like of the commodity object actually put on shelf and released are displayed to the first user.

S702: and generating a test version commodity object according to the basic information.

After receiving the specific analysis demand information, since the specific commodity object has not been released formally, a test version commodity object may be first generated according to the received basic information about the commodity object. Such a test plate item object can on the one hand be used for being associated with a specific analysis item in order to better distinguish between different analysis items. On the other hand, the commodity object can be released as a live object in the live broadcasting process, so that the anchor can add the commodity object which is not formally put on the shelf into a live broadcasting list, perform explanation and the like.

S703: creating an analysis item for the test edition commodity object according to the analysis type information, and creating a target interface for the analysis item; the target interface is used for displaying basic information of the test edition commodity object and an operation control used for executing target operation, and the target operation is related to the type of the analysis item.

In addition to creating the test edition goods object, an analysis item can be created for the test edition goods object according to specific analysis type information, and a target interface can be created for the analysis item. The specific analysis items and target interfaces for the type of the selling point pattern analysis can be as described in the first embodiment. And regarding the reservation analysis type, basic information (including representative images, titles, and the like) of a specific commodity object can be directly displayed in the target interface, and an operation control for performing a reservation operation, for example, "reserve and set reminder immediately" as shown in fig. 9, and the like. In addition, if the second user sets information such as price and formal shelf life in the analysis demand information, the information can be displayed in the target interface. In addition, user interest information may be provided to the first user in the reservation target interface, such as user interest qualification for drawing coupons and the like, after the reservation is completed.

S704: and synchronizing the information of the test edition commodity object and the analysis item to a live broadcast background system of a second user associated with the target commodity object so as to add the test edition commodity object into a live broadcast list, pushing a target interface to a user watching a live broadcast in the process of carrying out live broadcast explanation on the test edition commodity object, and enabling the user watching the live broadcast to participate in the analysis item through the target interface.

After the test edition commodity object and the analysis item are created, the live background system of the second user related to the target commodity object can be synchronized. Through the synchronous processing, the live broadcast background system can provide a corresponding candidate commodity object set according to the test version commodity object information, so that the anchor can select a target test version commodity object from the candidate commodity object set and add the target test version commodity object into a to-be-live-broadcast commodity object list. That is to say, the specific anchor list may include, in addition to the issued commodity object, a test version commodity object that is quickly generated in the manner provided by the embodiment of the present application. For example, see fig. 10-1, which is an interface provided by the live background system in an example, for selecting a commodity object to be live broadcast, where a left column corresponds to a plurality of candidate commodity object sets, for example, including a new product in a local store, a recent time, and the like, and is mainly used for classifying or tagging a published commodity object to help a host select the commodity object. In the embodiment of the present application, as shown at 101, an option of "reserve baby" may be provided for the anchor, and the option corresponds to a set of test version merchandise objects that are generated quickly by the analysis system (here, "reserve baby" may be a name of the set of test version merchandise objects, and of course, if there are other types of analysis, it may also be expressed by other set names). Clicking the option can display various test version commodity objects generated by the current second user, and the anchor can select a target test version commodity object from the test version commodity objects and add the target test version commodity object into a list to be live broadcast, and the like.

After a specific target test version commodity object is added into the live broadcast list, the target test version commodity object can be displayed in a live broadcast background operation interface, and an operation option for pushing a target interface to a first user can be provided. For example, as shown in fig. 10-2, the anchor adds "reserve baby" shown in 103 to the anchor list, and in the process of live explaining the "reserve baby", by clicking a control such as "pop-up" shown at 104 in the background operation interface, push of a target interface associated with the "reserve baby" can be achieved. After the anchor pushes, as shown at 111 in fig. 11(a), a link of a specific target interface may be displayed in the live interface, and the first user may enter the reservation target interface shown in fig. 9 by clicking an option such as "go to reserve" (of course, other types of target interfaces such as a selling point analysis may also be used). In addition, the first user may also present links to multiple target interfaces that have been pushed by clicking on "baby list" in the live interface, for example, as shown at 112 in fig. 11 (B).

In addition, an operation control for marking the live clip can be provided in the live background management interface, for example, as shown at 105 in fig. 10-2. Therefore, in the process of explaining the test edition commodity object, if the live broadcasting segment needs to be marked, the anchor can return to the live broadcasting background management interface to click the 'mark explanation' control, and the live broadcasting system can mark the current moment as the starting moment of the segment. After the explanation of the test edition commodity object is completed, the user can return to the interface to click controls such as 'end mark' and the like so as to trigger the live broadcast system to complete marking of the judged end time, and the like. In this way, the marked explanation fragment can be used as an explanation material, and after the associated commodity object is put on shelf and released formally, the explanation fragment can be put on a page such as a detail page for display, and the like.

In addition, in the case of the aforementioned reservation analysis, a function of recalling the first user participating in the reservation may be provided for the second user. That is, after the corresponding merchandise object is being released into the merchandise object information system, a notification message may be sent to the first user who has previously participated in the reservation. To achieve this, the first user who has performed the reservation operation on the test-edition commodity object may be recorded. That is, after the reservation target interface is exposed through a channel such as a live broadcast system, if a first user makes a reservation for a certain test edition commodity object, the correspondence between the test edition commodity object and the first user may be recorded. In this way, after the corresponding commodity object is released formally, the second user may return to the analysis item management interface in the analysis system to enter information such as the id of the commodity object in the specific release form and the link address of the target page (for example, the information may be specifically entered through the interface shown in fig. 8-2). For an analysis system, the identifier of the commodity object of the formal release version and the address information of the target page may be acquired, and then, an association relationship may be established between the commodity object of the formal release version and the commodity object of the test version. And after receiving a recall request submitted by a second user for the commodity object of the formal release edition, determining a first user who performs an appointment operation on the commodity object of the test edition according to the association relation, and sending a notification message to the first user.

For example, an interface provided in the specific analysis system for submitting the recall request may be as shown in fig. 12, and the second user may select a specific recall channel in the interface, and after setting the specific recall channel, may submit the specific recall request by clicking an operation control such as "publish". For example, the recall may be performed by an intelligent customer service in the merchandise object information system sending a message to the first user. At this time, the first user receives, in the associated merchandise object information system, a notification message pushed by the intelligent customer service system corresponding to the specific second user, for example, as shown at 131 in fig. 13 (a). The prompt information about the ordered commodity object being put on shelf can be displayed, and the page jump can be realized by clicking controls such as 'go to leave' and the like according to information such as the id of the commodity object being put on shelf, the target page link and the like input in the interface shown in fig. 8. For example, if the user previously reserved the test-edition item object shown in fig. 9, the user may jump to the interface shown in fig. 13(B) after clicking "go to order" in the notification message, and so on.

As described above, the scenario of analyzing the commodity object feature description case in the first embodiment may also be referred to as a target interface through the live broadcast system. That is, specific types of analysis may also include: analyzing the user interest condition of the plurality of characteristic description files of the commodity object; at this time, the specific analysis requirement information may further include a plurality of to-be-analyzed feature description scenarios corresponding to the commodity object, and specifically, a feature description scenario analysis item may be created for the test version commodity object, and a corresponding feature description scenario target interface may be created.

In addition, as described in the first embodiment, a plurality of document sets may be obtained by selecting a target number of elements from the plurality of feature description documents and combining or arranging the elements. Then, a plurality of analysis tasks are created for the analysis project according to the plurality of file sets. Therefore, when the characteristic description file target interface is displayed for the first user, the basic information of the target commodity object and one of the analysis tasks can be put into the target interface for displaying, so that the first user can make a selection after comparing the characteristic description files in the same file group.

In short, according to the second embodiment, a function of quickly generating the test version commodity object and creating the analysis item can be provided for the second user through the analysis system, and the specifically generated test version commodity object and the analysis item information can be synchronized to the live broadcast system, so that the anchor broadcast can perform live broadcast explanation on the test version commodity object, and can push the associated target interface to the first user in the explanation process, thereby realizing the purpose of showing the target interface to the first user. Through the mode, on one hand, the test edition commodity object can be quickly generated, on the other hand, the characteristics of more real-time online people, time concentration and the like in a live broadcast system can be combined, the target interface can be quickly and efficiently disclosed to the first user, and in addition, the first user can be helped to make a more accurate decision in the analysis process in combination with the explanation of the anchor program, so that a faster and more accurate analysis result is provided for the second user, and the second user can be guided to execute a production scheme or a marketing scheme.

EXAMPLE III

The third embodiment corresponds to the second embodiment, and provides a commodity object analysis method from the perspective of a live background system, and referring to fig. 14, the method may include:

s1401: the live broadcast background system receives test version commodity object information and corresponding analysis item information provided by an analysis system, wherein the analysis item is associated with a target interface, the target interface is used for displaying basic information of the test version commodity object and an operation control used for executing target operation, and the target operation is related to the type of the analysis item;

s1402: providing a corresponding candidate commodity object set according to the test version commodity object information so as to select a target test version commodity object from the candidate commodity object set and add the target test version commodity object into a to-be-live-broadcast commodity object list;

s1403: and in the process of explaining the target test edition commodity object, providing an operation control for pushing the analysis item information, so that a target interface corresponding to the analysis item is displayed to a user watching the live broadcast through the operation control, and the user watching the live broadcast participates in the analysis item through the target interface.

During specific implementation, an operation control for labeling the live broadcast segment can be provided, so that the specified live broadcast segment is used as a material of the test version commodity object.

For the parts of the second and third embodiments that are not described in detail, reference may be made to the descriptions of the first embodiment or other parts of the specification, which are not described herein again.

It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).

Corresponding to the first embodiment, the embodiment of the present application further provides an apparatus for analyzing a characteristic description document of a commodity object, referring to fig. 15, where the apparatus may include:

a project creating unit 1501, configured to create an analysis project according to the received analysis requirement information, and create a target interface for the analysis project; the analysis demand information comprises basic information of a target commodity object and a plurality of characteristic description cases to be analyzed;

an analysis task creating unit 1502, configured to select a target number of elements from the multiple feature description documents to combine or arrange, so as to obtain multiple document groups, and create multiple analysis tasks for the analysis project according to the multiple document groups;

the display unit 1503 is configured to display the target interface to a plurality of first users for a plurality of times, where when the target interface is displayed to a first user, the basic information of the target commodity object and one of the analysis tasks are put into the target interface to be displayed, so that the first user makes a selection by comparing feature description scenarios in the same scenario group;

an analysis result providing unit 1504, configured to provide an analysis result according to a first user selection condition corresponding to the plurality of analysis tasks.

at this time, the apparatus may further include:

and the test version commodity object creating unit is used for creating a test version commodity object according to the basic information so as to associate the analysis item with the test version commodity object.

In particular, in order to better achieve the effect of performing "PK" between different documents, the target number may be 2.

In addition, the apparatus may further include:

and the display control unit is used for counting and controlling the display times of the plurality of analysis tasks to realize the average display of the plurality of analysis tasks.

Specifically, the analysis requirement information may further include feature description pictures corresponding to the plurality of feature description documents, respectively;

at this time, the target interface includes a carousel container for carousel the commodity object basic information cards and the plurality of characteristic information cards, the commodity object basic information cards include a commodity object basic information display area and an analysis task information display area, the plurality of characteristic information cards respectively correspond to the characteristic description documents in the same document group and are respectively used for displaying the characteristic description pictures and the analysis task information.

Specifically, the display unit may be specifically configured to:

Alternatively, the presentation unit may be specifically configured to:

Specifically, the analysis result providing unit may be specifically configured to:

Corresponding to the second embodiment, the embodiment of the present application further provides a commodity object analysis device, referring to fig. 16, the device may include:

an analysis demand information receiving unit 1601 configured to receive analysis demand information for analyzing a commodity object that has not been formally released in a commodity object information system, where the analysis demand information at least includes basic information and analysis type information of the commodity object;

a test version commodity object generating unit 1602, configured to generate a test version commodity object according to the basic information;

an analysis item creating unit 1603, configured to create an analysis item for the test edition commodity object according to the analysis type information, and create a target interface for the analysis item; the target interface is used for displaying basic information of the test edition commodity object and an operation control used for executing target operation, and the target operation is related to the type of the analysis item;

the information synchronization sending unit 1604 is configured to synchronize the information of the test version commodity object and the analysis item to a live broadcast background system of a second user associated with the target commodity object, so as to add the test version commodity object into a live broadcast list, and push the target interface to a live broadcast watching user during a live broadcast explanation process of the test version commodity object, where the live broadcast watching user participates in the analysis item through the target interface. Wherein the basic information of the commodity object comprises: a representative image of the commodity object and title information.

Specifically, the analysis types include: analyzing the user purchase intention of the test version commodity object;

the analysis item creation unit may be specifically configured to:

In a specific implementation, the apparatus may further include:

the reservation condition recording unit is used for recording a first user who performs reservation operation on the test plate commodity object;

the incidence relation establishing unit is used for acquiring the mark of the commodity object of the formal release version and the address information of the target page after the commodity object is formally released, and establishing the incidence relation between the commodity object of the formal release version and the commodity object of the test version;

and the user recall unit is used for determining a first user who performs the appointment operation on the test edition commodity object according to the incidence relation after receiving a recall request submitted by a second user aiming at the formal release edition commodity object, and sending a notification message to the first user.

Alternatively, the analysis types include: analyzing the user interest condition of the plurality of characteristic description files of the commodity object;

the analysis item creation unit may be specifically configured to:

In a specific implementation, the apparatus may further include:

a pattern group generating unit for selecting a target number of elements from the plurality of feature description patterns to combine or arrange to obtain a plurality of pattern groups;

the task splitting unit is used for creating a plurality of analysis tasks for the analysis project according to the plurality of file groups;

and the task putting unit is used for putting the basic information of the target commodity object and the characteristic description file corresponding to one of the analysis tasks into the target interface for displaying when the target interface of the characteristic description file is displayed for the first user, so that the first user can make a selection after comparing the characteristic description files in the same file group.

Corresponding to the three phases of the embodiment, the embodiment of the present application further provides a commodity object analysis device, which is applied to a direct broadcasting background system, and referring to fig. 17, the device may include:

an information receiving unit 1701, configured to receive test version commodity object information and corresponding analysis item information provided by an analysis system, where the analysis item is associated with a target interface, the target interface is used to display basic information of the test version commodity object and an operation control for executing a target operation, and the target operation is related to a type of the analysis item;

a candidate set providing unit 1702, configured to provide a corresponding candidate commodity object set according to the test version commodity object information, so as to select a target test version commodity object from the candidate commodity object set and add the target test version commodity object into a to-be-live-broadcast commodity object list;

a pushing operation control providing unit 1703, configured to provide an operation control for pushing the target interface in a process of explaining the target test edition commodity object, so that the target interface corresponding to the analysis item is displayed to a user watching a live broadcast through the operation control, and the user watching the live broadcast participates in the analysis item through the target interface.

In a specific implementation, the apparatus may further include:

and the marking control providing unit is used for providing an operation control for marking the live broadcast segment so as to take the specified live broadcast segment as the material of the test version commodity object.

In addition, the present application also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method described in any of the preceding method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

FIG. 18 illustrates an architecture of an electronic device that may include, among other things, a processor 1810, a video display adapter 1811, a disk drive 1812, an input/output interface 1813, a network interface 1814, and memory 1820. The processor 1810, video display adapter 1811, disk drive 1812, input/output interface 1813, network interface 1814, and memory 1820 can be communicatively coupled via a communication bus 1830.

The processor 1810 may be implemented by a general CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided by the present Application.

The Memory 1820 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 1820 may store an operating system 1821 for controlling operation of the electronic device 1800, and a Basic Input Output System (BIOS) for controlling low-level operation of the electronic device 1800. In addition, a web browser 1823, a data storage management system 1824, an analysis processing system 1825, and the like may also be stored. The analysis processing system 1825 may be an application program that implements the operations of the foregoing steps in this embodiment of the present application. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program code is stored in the memory 1820 and invoked for execution by the processor 1810.

The input/output interface 1813 is used to connect input/output modules for inputting and outputting information. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output device may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1814 is used to connect a communication module (not shown in the figure) to implement communication interaction between the present device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

The bus 1830 includes a path to transfer information between various components of the device, such as the processor 1810, the video display adapter 1811, the disk drive 1812, the input/output interface 1813, the network interface 1814, and the memory 1820.

It should be noted that although the above-mentioned devices only show the processor 1810, the video display adapter 1811, the disk drive 1812, the input/output interface 1813, the network interface 1814, the memory 1820, the bus 1830 and so on, in a specific implementation, the device may also include other components necessary for normal operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be substantially or partially embodied in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, or the like, and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are all described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The above detailed description is given to the commodity object analysis method and the electronic device provided by the present application, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A method for analyzing a characteristic description case of a commodity object is characterized by comprising the following steps:

2. The method of claim 1,

the target commodity objects comprise commodity objects which are not yet formally released in the associated commodity object information system;

the method further comprises the following steps:

3. The method of claim 1,

and if the case group comprises the arrangement information among the characteristic description cases, the arrangement information is used for determining the display sequence of the characteristic description cases in the case group in the target interface.

4. The method of claim 1,

5. The method of claim 1,

the analysis requirement information also comprises characteristic description pictures respectively corresponding to the plurality of characteristic description documents;

6. The method of claim 1,

the displaying the target interface to a plurality of first users for a plurality of times comprises:

putting the target interface into a special analysis channel page for displaying, wherein the analysis channel page is used for performing tiled display on the target interfaces corresponding to a plurality of analysis projects;

alternatively, the first and second electrodes may be,

synchronizing the information of the analysis project to a private domain page building system of a second user associated with the commodity object so as to put the target interface into a private domain page of the second user, and displaying the target interface to the first user in the process of accessing the private domain page by the first user;

alternatively, the first and second electrodes may be,

providing link information of the target interface for a second user associated with the target commodity object so as to display the target interface to a first user in a mode of sharing the link information through a social network system, a code scanning system or a short video system;

alternatively, the first and second electrodes may be,

7. A method for analyzing a commodity object, comprising:

generating a test version commodity object according to the basic information;

8. The method of claim 7,

the analysis types include: analyzing the user purchase intention of the test version commodity object;

9. The method of claim 8, further comprising:

10. The method of claim 7,

the analysis types include: analyzing the user interest condition of the plurality of characteristic description files of the commodity object;

11. The method of claim 10, further comprising:

when the characteristic description case target interface is displayed for the first user, the basic information of the target commodity object and the characteristic description case corresponding to one of the analysis tasks are put into the target interface to be displayed, so that the first user can make a selection after comparing the characteristic description cases in the same case group.

12. A method for analyzing a commodity object, comprising:

13. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 12.

14. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of claims 1 to 12.