CN111626807A

CN111626807A - Commodity object information processing method and device and electronic equipment

Info

Publication number: CN111626807A
Application number: CN201910153020.5A
Authority: CN
Inventors: 肖陈哲; 王旭芳; 何玫
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-02-28
Filing date: 2019-02-28
Publication date: 2020-09-04

Abstract

The embodiment of the application discloses a commodity object information processing method, a commodity object information processing device and electronic equipment, wherein the method comprises the following steps: determining target scene information to be displayed; the scene is a household commodity object matching application scene; acquiring page data of a target page corresponding to the target scene, wherein the page data comprises collocation effect information of a plurality of collocation objects under a collocation theme associated with the target scene, the collocation objects comprise commodity objects issued in an associated commodity object information service system, and the commodity objects correspond to anchor point information; displaying the target page according to the page data; and after receiving the operation request through the anchor point information, providing relevant information for executing purchase operation on the corresponding commodity object. By the embodiment of the application, the user can be effectively helped to obtain the collocation application inspiration of the household commodity object, or the user is helped to make a purchase decision.

Description

Commodity object information processing method and device and electronic equipment

Technical Field

The present application relates to the field of commodity object information processing technologies, and in particular, to a method and an apparatus for processing commodity object information, and an electronic device.

Background

The commodity object information service platform can release, retrieve and acquire various commodity object related information, and timely and efficiently meets the circulation requirements of commodity information. The commodity object information contained in the commodity object information service platform covers various categories, such as clothes, daily commodities, electronic products, home furnishings and the like.

In the prior art, the display modes of information of various commodity objects of different types are generally the same, that is, a plurality of resource positions are set in a specific page, a picture link of a specific commodity object can be displayed in each resource position, a user can enter a detail page of the commodity object to access in a link clicking mode, and operations such as collection, adding of a shopping cart and purchase can be performed through the detail page.

However, the above-mentioned scheme of displaying the commodity object list in the form of "waterfall flow" may not be suitable for all kinds of commodity objects. For example, for a commodity object such as a home product, a lot of information cannot be transmitted to a user in the process of displaying commodity object information in the conventional manner. E.g. whether it is suitable for use in its own house, etc.

Therefore, how to more effectively convey more information to the user for the household commodity object becomes a technical problem to be solved by the technical personnel in the field.

Disclosure of Invention

The application provides a commodity object information processing method and device and electronic equipment, which can effectively help a user to obtain collocation application inspiration of household commodity objects or help the user to make a purchase decision.

The application provides the following scheme:

a commodity object information processing method includes:

determining target scene information to be displayed; the scene is a household commodity object matching application scene;

acquiring page data of a target page corresponding to the target scene, wherein the page data comprises collocation effect information of a plurality of collocation objects under a collocation theme associated with the target scene, the collocation objects comprise commodity objects issued in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

displaying the target page according to the page data;

and after receiving the operation request through the anchor point information, providing relevant information for executing purchase operation on the corresponding commodity object.

A commodity object information processing method includes:

receiving an access request for a target page associated with a target scene; the scene is a matching application scene of the household commodity object;

returning page data of the target page, wherein the page data comprises collocation effect information of a plurality of collocation objects under a collocation theme associated with the target scene, the collocation objects comprise commodity objects issued in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

and after receiving the operation request through the anchor point information, returning the relevant information for executing purchase operation on the corresponding commodity object.

A commodity object information display method comprises the following steps:

acquiring page data of a target page corresponding to the target scene, wherein the page data comprises picture data, and the pictures are used for presenting collocation effects of a plurality of collocation objects under a collocation theme associated with the target scene, wherein the collocation objects comprise commodity objects published in an associated commodity object information service system;

and displaying the picture in a full screen mode in the target page.

A merchandise object information providing method, comprising:

and returning page data of the target page, wherein the page data comprises picture data, and the pictures are used for presenting collocation effects of a plurality of collocation objects under a collocation theme associated with the target scene, and the collocation objects comprise commodity objects published in an associated commodity object information service system.

A method for processing commodity object information comprises the following steps:

providing an interactive interface, wherein application scene collocation effect images of a plurality of collocation objects are displayed in the interactive interface; the plurality of collocation objects comprise at least one commodity object issued in an associated commodity object information service system, and the interface also provides an anchor point of the at least one commodity object so as to obtain corresponding commodity object information through the anchor point;

when receiving that a user operates the anchor point, the interface also provides an operation area, and displays corresponding commodity object information and interaction options in the operation area, wherein the interaction options are used for executing the operation related to the associated commodity object information service system.

A commodity object information processing apparatus comprising:

the scene determining unit is used for determining target scene information to be displayed; the scene is a household commodity object matching application scene;

a page data obtaining unit, configured to obtain page data of a target page corresponding to the target scene, where the page data includes matching effect information of multiple matching objects under a matching topic associated with the target scene, where the matching objects include commodity objects published in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

the page display unit is used for displaying the target page according to the page data;

and the related information providing unit is used for providing related information for executing purchase operation on the corresponding commodity object after receiving the operation request through the anchor point information.

A commodity object information processing apparatus comprising:

an access request receiving unit, configured to receive an access request for a target page associated with a target scene; the scene is a matching application scene of the household commodity object;

a page data returning unit, configured to return page data of the target page, where the page data includes collocation effect information of multiple collocation objects under a collocation theme associated with the target scene, where the collocation objects include commodity objects published in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

and the related information returning unit is used for returning the related information for executing the purchasing operation on the corresponding commodity object after receiving the operation request through the anchor point information.

A merchandise object information display device, comprising:

the scene determining unit is used for determining target scene information to be displayed; the scene is a matching application scene of the household commodity object;

a page data obtaining unit, configured to obtain page data of a target page corresponding to the target scene, where the page data includes picture data, and the picture is used to present matching effects of multiple matching objects under a matching theme associated with the target scene, where the matching objects include commodity objects published in an associated commodity object information service system;

and the page display unit is used for displaying the picture in a full screen mode in the target page.

A commodity object information providing apparatus comprising:

and the page data returning unit is used for returning page data of the target page, the page data comprises picture data, and the pictures are used for presenting collocation effects of a plurality of collocation objects under a collocation theme associated with the target scene, wherein the collocation objects comprise commodity objects published in an associated commodity object information service system.

An apparatus for processing commodity object information, comprising:

the interactive interface providing unit is used for providing an interactive interface, and application scene collocation effect images of a plurality of collocation objects are displayed in the interactive interface; the plurality of collocation objects comprise at least one commodity object issued in an associated commodity object information service system, and the interface also provides an anchor point of the at least one commodity object so as to obtain corresponding commodity object information through the anchor point;

and the operation area providing unit is used for providing an operation area on the interface when receiving the operation of the user on the anchor point, displaying corresponding commodity object information and interaction options in the operation area, wherein the interaction options are used for executing the operation related to the associated commodity object information service system.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

displaying the target page according to the page data;

An electronic device, comprising:

one or more processors; and

determining target scene information to be displayed; the scene is a matching application scene of the household commodity object;

and displaying the picture in a full screen mode in the target page.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

according to the embodiment of the application, specific target pages can be provided in the dimension of the collocation application scene for household commodity objects, and collocation effect information of a plurality of commodity objects under the collocation theme related to the target scene can be displayed in the pages instead of information of a single commodity object. In addition, since the collocation object includes the commodity object issued in the associated commodity object information service system, in the process of displaying the target page, the operation request can be received through the anchor point information, and the relevant information for executing the purchasing operation on the corresponding commodity object is provided, for example, the user can jump to a commodity object detail page provided by the commodity object information service system, and the like, so that the user can directly perform the purchasing operation on the commodity object interested in the scene, the browsing and shopping experience of 'what you see is what you get' is realized, and the efficiency and the page conversion rate are improved.

In addition, when a target page related to a home commodity object matching application scene is displayed, a picture corresponding to the scene can be displayed in a full-screen immersive manner, and matching effect information displayed by a plurality of different commodity objects in the same house space can be displayed. Therefore, the user can obtain the immersive experience brought by the picture displayed in the full screen mode in the process of browsing the page, so that more information about collocation inspiration, theme and the like can be conveyed to the user through the immersive experience, and the user can be effectively helped to obtain inspiration from the immersive experience or make a purchase decision.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 3 is a schematic view of a first interface provided by an embodiment of the present application;

FIG. 4 is a schematic diagram of a second interface provided by an embodiment of the present application;

5-1, 5-2 are schematic diagrams of card display areas in pages provided by embodiments of the present application;

FIG. 6 is a schematic diagram of a third interface provided by an embodiment of the present application;

FIG. 7 is a flow chart of a second method provided by embodiments of the present application;

FIG. 8 is a flow chart of a third method provided by embodiments of the present application;

FIG. 9 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 10 is a flow chart of a fifth method provided by embodiments of the present application;

FIG. 11 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 12 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 13 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 14 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

FIG. 15 is a schematic diagram of a fifth apparatus provided by an embodiment of the present application;

fig. 16 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the application, if the household commodity objects are displayed in a traditional waterfall flow mode and the like, it is difficult for a user to obtain the effect of multiple specific commodity objects actually used in scenes such as home decoration, and therefore, a scene purchase implementation scheme is provided at first. Specifically, the commodity objects of the home category may be displayed according to the dimensions of the matching application scene, in combination with a specific house space (a house in the real world or a model created in a 3D manner, etc.), and the like according to the scene. When the display is carried out according to scenes, corresponding 3D house models and 3D commodity object models can be provided, the display of the 3D mode is provided, or the matching application effect picture information of each commodity object in a specific house space can be provided. The picture can be obtained by taking a picture from a matching application scene in the real world, for example, if three main commodity objects, namely a sofa of a certain brand A, a mattress of a certain brand B and a bedside cabinet of a certain brand C, are used in a certain room for matching, the room can be taken a picture in a state that the actual sofa, mattress and bedside cabinet are placed in the room, and the matching application scene picture can be obtained. Or, in another mode, the matching application of simulation properties may be performed according to a 3D model created for a specific commodity object in the system, a 3D house model created in advance, and the like, and at this time, after the specific 3D model is placed in a specific 3D house, a viewing angle may be selected for screenshot, so that a matching application scene picture is obtained, and the like. In a word, the matching application effect of the plurality of household commodity objects in the actual scene can be displayed through the pictures, so that the user can more intuitively obtain the information about the household commodity objects, the information about the household commodity objects is more suitable for being displayed, the user is helped to make a purchase decision, or the user obtains the matching inspiration from the information.

Because the collocation effect information of the specific commodity in the target scene is presented and the specific commodity can correspond to the specific commodity object in the current system, the user can directly purchase and the like the commodity object in the target page corresponding to the scene under the condition of interested in the collocation scheme in the scene in the process of browsing the target page corresponding to the scene, thereby realizing the shopping experience of 'what you see is what you get'.

In the process of providing the "scene shopping" function, as described above, a specific matching effect can be presented in a 3D manner, and in this manner, an immersive browsing experience can be provided for a user, so that the specific matching effect can be presented more effectively. However, the scheme may have certain requirements on the aspects of software and hardware performance of the terminal device, and therefore, in the scheme with a relatively light weight, the collocation effect scheme in a specific scene may be presented in a picture form. However, in the method of presenting through pictures, since the pictures are two-dimensional and do not inherently have the effect of "immersive" like a 3D screen, how to realize "immersive" browsing by the user becomes a difficult problem. For this reason, the embodiment of the application also provides a corresponding solution for the problem.

In a specific implementation, the sources of the pictures may be various, for example, the pictures may be merchant users in a commodity object information service system, or some designer users, or even "fellow" users identified in the system, where the "fellow" user refers to a buyer user who has good shopping or matching experience in some fields, and in this embodiment, the picture may refer to a buyer user who has rich experience in the home field and can provide reference for other users, and the like.

In a word, pictures under various specific collocation application scenes can be collected through various channels, during specific implementation, a scene list can be provided firstly, and a user can select a certain target scene interested by the user to view detailed information in the process of browsing the scene list. When the detailed information of a specific target scene is displayed, information such as pictures related to the target scene needs to be presented through a specific target page. In conventional solutions, which involve the rendering of pages with respect to picture data, the pages are typically organized within the pages in the following manner: and sequentially displaying in the page according to the sequence of title, picture, author, text detail description and the like. That is, when a user accesses a target page corresponding to a certain scene, a title of the scene, for example, "sleep rest. american", may be first viewed in the page, a picture may be below the title, the picture may present a collocation application effect of a plurality of commodity objects in the scene, information about an author, creative inspiration, text detail description, and the like may be introduced below the picture, and the user may gradually slide down from the top of the page to view all contents presented in the page.

However, in the process of implementing the present application, the inventor of the present application finds that the above-mentioned presentation mode provides a sliding-type content reading mode from top to bottom for the user, but such a reading mode may cause the user to focus on the introduction of specific text content as the emphasis of the page, and the picture is only a match provided for the text content, so that the emphasis of reading is placed on the text content, and the information such as a match idea that the picture itself wants to convey to the user is ignored.

Therefore, in the embodiment of the present application, a new content reading mode is further provided for the user, specifically, when a target page corresponding to a specific target collocation application scene is displayed, a picture associated with the target collocation application scene can be displayed in a full screen manner, that is, after the user opens the target page corresponding to a specific scene, the user can see that one picture occupies the whole screen, because the picture is obtained by taking a picture or capturing a picture of the specific collocation application scene, a better sense of space can be obtained, and collocation effects of multiple different commodity objects in the space can be presented, so that an immersive experience can be obtained. And the text description information about the author, the creative idea and the like can be integrated through operation options such as 'more' and the like provided in the page, and if the user needs to read the text information, a related request can be initiated through the operation options.

Therefore, in the embodiment of the application, the traditional content reading mode is changed, the pictures are presented in the page in a large proportion, so that the user can put more sight focuses on the pictures, more information such as specific collocation ideas can be conveyed to the user through the pictures, the user can obtain the feeling of looking over the collocation effect in the reality more intuitively and more closely, and the user is helped to obtain inspiration and even make a shopping decision.

In addition, an improvement is also made on an interaction mode of specifically interacting with the commodity objects in the scene, specifically, when the user clicks the anchor point in the picture, the user does not directly jump to the detailed page of the specific commodity object, but displays the summary information of the commodity object in a card form in the target page in a state of persistently displaying the target page corresponding to the current scene. And then, if the user is interested in the commodity object, jumping to the detail page to execute purchase, otherwise, jumping out is not needed, so that the jumping-out feeling in the browsing process can be reduced, and the immersive experience is further improved.

In specific implementation, from the perspective of system architecture, referring to fig. 1, the embodiment of the present application may relate to a client and a server provided in a specific commodity object information service system, where the client is mainly used for interacting with a user at a front end and presenting a front end of a specific page, and the server is mainly used for collecting data such as specific pictures and providing data of related pages. It should be noted that, since the embodiment of the present application can provide the collocation application scenario scheme information of the related home class commodity object in the commodity object information service system, the commodity objects used in the specific collocation process can all be commodity objects in the system, so that functions of purchasing, collecting and the like of the specific commodity objects can be provided through the display of the specific collocation effect, and the user can directly select to purchase under the condition of being interested in a certain collocation scheme, so that the user obtains what you see is what you get experience.

The following describes in detail a specific technical solution provided in an embodiment of the present application.

Example one

First, in the first embodiment, a method for processing commodity object information is provided from the perspective of a client of a commodity object information service system, and referring to fig. 2, the method may specifically include:

s210: determining target scene information to be displayed; the scene is a matching application scene of the household commodity object;

in specific implementation, an access entry related to specific matching scene information may be provided in a channel such as "home" of the commodity object information service system, or a related recommendation related to specific matching application scene information may be provided in a search result page related to home-type information, or a related recommendation related to matching application scene information may be provided in a recommended content display area such as "guess you like" according to a history of a user's behavior, and the like. In short, there are many ways to provide specific matching application scenario information to the user. For example, for a "home" channel, a user may obtain an access entry of the channel at a location such as a home page of a client, and after entering a specific channel through the access entry, a variety of selectable matching application scene information lists may be displayed, where the lists may include information such as thumbnails of a variety of specific matching application scenes, and the user may select a specific target scene of interest by using the thumbnails. In addition, when relevant recommendation information about the collocation application scene information is provided in relevant pages such as search, guess you like and the like, recommendation can be specifically performed on the whole 'home' channel granularity, or recommendation can be performed on a specific certain scene granularity, and the like, and in short, the specific target scene information to be displayed can be determined.

The specific target scene can be a matching application scene of the household commodity pair, during specific implementation, the scenes can be classified in advance, each category can comprise multiple specific scenes, and information such as names can be provided for the various specific scenes, for example, "meeting guests will be sluggish in space", "dining will stay in good appetite", and the like. Thus, when the scene list page is displayed, the selectable scene information can be displayed according to categories. In addition, a thumbnail of a specific scene can be displayed in the scene list page, so that a user can preliminarily judge favorite scenes through the name, the thumbnail and the like of the specific scene category, and if a certain target scene is interested, the user can click and the like on the target scene to enter a target page corresponding to the target scene. That is, each specific target scene may correspond to a respective target page, and details of the target scene are respectively displayed in different target pages.

S220: acquiring page data of a target page corresponding to the target scene, wherein the page data comprises collocation effect information of a plurality of collocation objects under a collocation theme associated with the target scene, the collocation objects comprise commodity objects issued in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

after a specific target scene is selected, the target scene can be displayed to a target page corresponding to the target scene, and at this time, page data of the target page can be obtained first. The page data of the target page may be obtained from a server, or may be obtained from a local cache in the case that the terminal device has a local cache.

In a specific manner, the page data may include picture data obtained according to the collocation application scenario. The source of the picture data is introduced in the foregoing, for example, the picture data may be uploaded by a user such as a merchant in the system, or may be uploaded by a designer, or may be uploaded by a buyer user with a great experience in the home field such as "arrival" in the system, and so on.

In specific implementation, because the user needs to be provided with an "immersive" experience by displaying a specific picture in a full screen manner and the like in the embodiment of the present application, there may also be some requirements on the specific uploaded picture, such as a content subject to be taken, a taking angle, a use of a light source, a size of the picture, and the like. In the embodiment of the present application, since the main focus is on some small corners in a specific room space, and the matching effect of a few commodity objects is presented, merchants, designers, people who arrive at the room, etc. may be required to create the theme around the functional area in the room, instead of simply expressing the design of the indoor space, etc. The system can also arrange some auditors and the like to audit the specific pictures, and if the requirements are not met, the system can also require the uploader user to modify and then upload the specific pictures again, and the like. In a word, the pictures finally presented to the user have uniform quality standards, and creation inspiration corresponding to specific function themes is conveniently conveyed to the user in a picture mode.

S230: displaying the target page according to the page data;

after receiving the specific page data, the target page can be displayed. In the case of presenting the collocation effect through specific picture data, as described above, in order to provide a better immersive experience, as shown in fig. 3, the picture may be displayed in a full screen within the target page. That is to say, in the embodiment of the present application, after a specific target scene is selected, a picture occupying the whole screen can be viewed in a corresponding target page, so as to present collocation effect information of a certain functional area of a plurality of different commodity objects in the same house. Therefore, the user can obtain the immersive experience brought by the picture displayed in the full screen mode in the process of browsing the page, so that more information about collocation inspiration, theme and the like can be conveyed to the user through the immersive experience, and the user can be effectively helped to obtain inspiration from the immersive experience or make a purchase decision.

During the process of displaying the picture in the target page in a full screen, a zoom operation of the user on the picture may also be received, for example, the user may need to zoom in the picture, view details of a certain place, and the like. In the process of zooming and displaying the picture, if the picture cannot fully occupy the full screen, the background part of the page is exposed, and at the moment, the background color of the target page is provided according to the main tone information of the picture. For example, as shown in fig. 4, in the process of displaying the page content corresponding to a certain scene, if the picture 41 is reduced and fails to occupy the full screen, the background portion 42 of the target page is exposed, and normally, without intervention, the background of the page may be uniformly set to a certain color. For example, in the example shown in fig. 4, the dominant hue of the picture is light gray, and the background color of the page may also be light gray, and so on.

S240: and after receiving the operation request through the anchor point information, providing relevant information for executing purchase operation on the corresponding commodity object.

Since the collocation objects used in the collocation application scene include the commodity objects in the associated commodity object information service system, the operations of checking the detailed information of the commodity object information or purchasing and the like can be provided in the process of providing the scene collocation information. Therefore, anchor point information can be provided for the commodity objects contained in the scene purchase page, and the operations such as clicking of the user can be sensed through the anchor point information.

However, it should be noted here that, for the implementation scheme that responds to the user operation through the anchor point, in one mode, after the user clicks the anchor point corresponding to a certain object, the page is skipped, that is, the page is directly skipped to other pages such as the detail page corresponding to the object. This way, fast jump from the target page to the detail page of the specific object can be realized, however, in the embodiment of the present application, since information of a plurality of commodity objects is usually included in the same scene, if the jump is realized in the above way, the jump between a plurality of pages may be frequently performed. In a way of presenting a specific matching effect in the form of a picture, this way may cause the user to feel a relatively strong "jumping-out" feeling, and reduce the "immersive" experience effect. For example, in the process of viewing a page corresponding to a certain scene, if a user wants to know the detailed information of one of the commodity objects a, the user can jump to the detailed page of the commodity object a after clicking the anchor point; then, if the detailed information of the commodity object B is to be known, the user needs to go back to the scene page, select the anchor point of the commodity object B to click, and then enter the detailed page of the commodity object B. However, in the above process, a strong "jumping-out feeling" is generated, which is not favorable for the presentation of the scene picture provided in the embodiment of the present application.

Therefore, in the embodiment of the present application, an implementation scheme of card-type presentation in a page is further provided, and specifically, when a target operation is received through information of one of the anchor points, a commodity object card presentation area may be created in the target page in a persistent presentation state in which the target page does not disappear nor is closed, and summary information of a target commodity object corresponding to the anchor point is presented in the card presentation area. For example, as shown in fig. 5-1, in the process of displaying the target page corresponding to the scene shown in fig. 3, if the user clicks an anchor point corresponding to the "american solid wood bed", a card display area may be created in the current target page, and some summary information of the "american solid wood bed" may be displayed in the card display area, for example, the summary information may include a panoramic view of the commodity object, a price, and other main information that the user generally focuses on. In addition, a first operation option for jumping to a detail page of the target commodity object, for example, "go to buy" or the like, may be provided in the card display area, and after an operation request is received through the first operation option, the detail page of the target commodity object is displayed. That is to say, in the embodiment of the present application, an intermediate state, that is, the card display area, may be provided from the target page corresponding to the target scene to the detail page of the specific commodity object, so that, in the process of browsing in the target page corresponding to the target scene, the user may first obtain a rough understanding of the main information of the commodity object through the card display area in the page after clicking the anchor point of the certain commodity object, and if the user is really interested in, then enter the detail page of the specific commodity object. Otherwise, if the user can determine that the user is not interested in the commodity object through the information such as the large graph and the price, the user does not need to jump to the detail page of the commodity object and continue browsing in the current target page. In addition, during specific implementation, a button or the like for closing the card display area may be provided, and when the user determines that the currently clicked commodity object is not interested, the card display area may be closed through the button.

Or, the anchor points of other commodity objects can be continuously selected and clicked under the state that the card display area is not closed, at this time, after the target operation is received through the other anchor points, the content in the card display area can be switched, so that the abstract information of the target commodity object corresponding to the other anchor points is displayed. For example, as shown in fig. 5-2, if a user clicks an anchor point of "american solid wood bed" first, after the summary information of the commodity object is displayed in the card display area, and then clicks an anchor point corresponding to a "simmons" mattress, the content displayed in the card display area may be switched to the summary information corresponding to the mattress, and so on.

In addition, in a specific implementation, as described above, the information corresponding to the target scene may include some description information related to texts and the like in addition to the aforementioned pictures displayed in a full-screen manner, and therefore, in order to meet the viewing requirements of the user on the information, a second operation option for viewing the detailed information about the collocated application scene, for example, "more" shown in the lower left corner of fig. 3, may be provided in the target page. After receiving an operation request through the second operation option, a detail information page of the collocation application scenario may be displayed, where the detail information includes text description information about the collocation application scenario.

Furthermore, a third operation option for listing the collocation application scenario may be provided in the target page, for example, a "listing" button shown below the page shown in fig. 3, or the like. After receiving the operation request through the third operation option, the operation request can be submitted to a server so as to record the corresponding relationship between the identification information of the associated user and the currently displayed collocation application scene information. That is, the user may collect the commodity objects according to the granularity of the specific matching application scenarios, rather than collecting a specific commodity object alone.

In specific implementation, when the third operation option is provided, the information of the number of times that the currently displayed collocation application scene has been recorded may also be provided. For example, as shown in fig. 4, a number "2.3 w" may be displayed on the upper right of the "record" button, and the number may indicate the number of times the current scene is recorded to express information such as the heat of the scene.

Furthermore, a fourth operation option for simultaneously showing a plurality of commodity objects in the collocation application scene can be provided in the target page, for example, a button like "commodity (3) in figure" shown in fig. 3, and the like. After receiving the operation request through the third operation option, the summary information of the plurality of commodity objects can be displayed in the page. For example, as shown in fig. 6, summary information of the three merchandise objects referred to in fig. 3 may be presented, and so on. In addition, as shown in fig. 4, when the fourth operation option is provided, thumbnail information of the plurality of product objects may be provided.

In summary, according to the embodiment of the application, a specific target page can be provided in the dimension of the collocation application scene for the household commodity objects, and collocation effect information of a plurality of commodity objects under the collocation theme related to the target scene can be displayed in the page instead of information of a single commodity object. In addition, since the collocation object includes the commodity object issued in the associated commodity object information service system, in the process of displaying the target page, the operation request can be received through the anchor point information, and the relevant information for executing the purchasing operation on the corresponding commodity object is provided, for example, the user can jump to a commodity object detail page provided by the commodity object information service system, and the like, so that the user can directly perform the purchasing operation on the commodity object interested in the scene, the browsing and shopping experience of 'what you see is what you get' is realized, and the efficiency and the page conversion rate are improved.

Example two

The second embodiment corresponds to the first embodiment, and provides a method for providing commodity object information from the perspective of a server, and referring to fig. 7, the method may specifically include:

s710: receiving an access request for a target page associated with a target scene; the scene is a matching application scene of the household commodity object;

s720: returning page data of the target page, wherein the page data comprises collocation effect information of a plurality of collocation objects under a collocation theme associated with the target scene, the collocation objects comprise commodity objects issued in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

s730: and after receiving the operation request through the anchor point information, returning the relevant information for executing purchase operation on the corresponding commodity object.

For the parts of the second embodiment that are not described in detail, reference may be made to the descriptions of the first embodiment, and details are not repeated here.

EXAMPLE III

The third embodiment mainly introduces how to provide a better immersive browsing effect by aiming at the scheme of presenting the collocation effect of the collocation application scene through the picture. Specifically, in the third embodiment of the present application, a method for displaying information of a commodity object is provided from the perspective of a client, and referring to fig. 8, the method may specifically include:

s810: determining target scene information to be displayed; the scene is a matching application scene of the household commodity object;

s820: acquiring page data of a target page corresponding to the target scene, wherein the page data comprises picture data, and the pictures are used for presenting collocation effects of a plurality of collocation objects under a collocation theme associated with the target scene, and the collocation objects comprise commodity objects published in an associated commodity object information service system and are acquired according to the collocation application scene;

s830: and displaying the picture in a full screen mode in the target page.

In specific implementation, in order to enable a user to perform operations such as purchase on a commodity object in a picture, anchor point information may be provided for the commodity object in the picture; however, in order to further provide the immersive effect, when a target operation is received through one of the anchor point information, a commodity object card display area may be first created in the target page, and the abstract information of the target commodity object corresponding to the anchor point may be displayed in the card display area. And after receiving target operation through the anchor points corresponding to other commodity objects, switching the contents in the card display area to display the abstract information of the target commodity objects corresponding to the other anchor points. In addition, a first operation option for jumping to a detail page of the target commodity object can be provided in the card display area; and after receiving an operation request through the first operation option, displaying a detail page of the target commodity object.

In a word, according to the embodiment of the application, when the target page related to the home commodity object matching application scene is displayed, the picture corresponding to the scene can be displayed in a full-screen immersive manner, so that matching effect information of a plurality of different commodity objects in the same house space can be displayed. Therefore, the user can obtain the immersive experience brought by the picture displayed in the full screen mode in the process of browsing the page, so that more information about collocation inspiration, theme and the like can be conveyed to the user through the immersive experience, and the user can be effectively helped to obtain inspiration from the immersive experience or make a purchase decision.

Further details of the third embodiment are related to the first embodiment, and therefore, are not described herein again.

Example four

The fourth embodiment corresponds to the third embodiment, and provides a method for providing commodity object information from the perspective of a server, and referring to fig. 9, the method may specifically include:

s910: receiving an access request for a target page associated with a target scene; the scene is a matching application scene of the household commodity object;

s920: and returning page data of the target page, wherein the page data comprises picture data, and the pictures are used for presenting collocation effects of a plurality of collocation objects under a collocation theme associated with the target scene, and the collocation objects comprise commodity objects published in an associated commodity object information service system.

It should be noted that, in a specific implementation, the page data of the target page may include more data such as some text contents in addition to the above-mentioned picture data, and the data may need to be presented when the user clicks the "more" button. For these data, the data may be provided to the client along with the picture data, or, after the user clicks "more", the client submits the request to the server again, and the server returns the data, and so on. In addition, the summary information and the like of the commodity object in the specific picture can also be provided to the client along with the picture data, or the client can submit a request for obtaining the summary information to the server after the user clicks the anchor point of the specific commodity object and then returns the request to the client.

For the parts of the fourth embodiment that are not described in detail, reference may be made to the descriptions of the foregoing embodiments, which are not described herein again.

EXAMPLE five

The fifth embodiment is mainly based on the user interaction scheme realized by the matched application scene realized by the pictures, and the immersive user interaction process is realized under the scene matching, so that when the user interacts through the scene page, a better scene effect can be obtained, the experience of the user for looking over the commodity information with stronger scene sense is improved, and the user can be better helped to make a decision. Specifically, the method provided in the fifth embodiment of the present application provides a method for processing commodity object information from the perspective of a client, and referring to fig. 10, the method may specifically include:

s1010: providing an interactive interface, wherein application scene collocation effect images of a plurality of collocation objects are displayed in the interactive interface; the plurality of collocation objects comprise at least one commodity object issued in an associated commodity object information service system, and the interface also provides an anchor point of the at least one commodity object so as to obtain corresponding commodity object information through the anchor point;

the method for processing the commodity object information provided by the fifth embodiment of the present invention can also be implemented based on the independent function sub-application, so as to obtain higher flexibility, including efficient operation, flexible access, and excellent cross-platform characteristics. In the provided interactive interface, application scene collocation effect images of a plurality of collocation objects can be displayed; the plurality of collocation objects may include at least one commodity object issued in the associated commodity object information service system, the interactive interface may further provide an anchor point of the at least one commodity object so as to obtain corresponding commodity object information through the anchor point, and a position of the anchor point may correspond to a display position of the corresponding commodity object in the collocation effect image.

S1020: when receiving that a user operates the anchor point, the interface also provides an operation area, and displays corresponding commodity object information and interaction options in the operation area, wherein the interaction options are used for executing the operation related to the associated commodity object information service system.

After receiving the operation of the anchor point by the user, the operation area can be provided, corresponding commodity object information and interaction options are displayed in the operation area, the operation area is provided in the current interaction interface, which is equivalent to that when the sub-user operates the anchor point corresponding to certain commodity information, the sub-user does not jump to other pages, but based on the current display, an intermediate-state content container is provided instead of directly jumping to other information pages, so that the jumping feeling of the user when browsing the commodity information is reduced, meanwhile, the basis of providing the operation area is still an interaction interface, when the operation area is provided, the interaction interface part and application scene collocation effect images of a plurality of collocation objects displayed in the interaction interface can still be conveniently seen and touched by the user, and when the operation area is provided, the interface is always displayed, so that the scene immersion feeling of the user in the process of operating the anchor point is improved, the information browsing experience of the user is improved. The interaction option may be used to perform an operation related to the associated commodity object information service system, for example, an interaction option for purchasing and collecting a target commodity object in the commodity object information service system. Therefore, the user can know the commodity information through the information in the operation area in the state that the matching effect image is continuously displayed, and can operate the commodity information through interactive selection without jumping out of other pages, and the commodity information can be conveniently returned to the interactive interface after the operation is finished. The operation area can be realized through a floating layer of the interactive interface, so that simple control and efficient information display are realized.

In addition, some operation options can be provided in the interactive interface for the user to select and use, and at least one operation option provided in the interactive interface can be used for executing the operation of the application scene or the commodity object related to the application scene, for example, the scene can be collected, which is equivalent to collecting the current scene information and the commodity collocation information therein; "show more" may also be provided to provide more selective information, or a "show all" operation option may be provided to show a summary of all merchandise information for the current scenario, and so on. When the operation options are provided in the interactive interface, in order to better display the application scene collocation effect image, the interference of the provided operation options to the application scene collocation effect image is avoided as much as possible, and the background of the operation options can be displayed with preset transparency. And "folding" the operation options with similar or related functions, that is, putting the operation options as sub-operation options in an operation option group for display, that is, the operation options may include a plurality of sub-operation options, and the sub-operation options may also be used for executing operations related to the application scene or the commodity objects related to the application scene.

The commodity object information processing method is described in detail above, and the commodity object information processing method is mainly based on a user interaction scheme implemented by matching application scenes through pictures, and an immersive user interaction process is implemented under the scene matching, so that when a user interacts through a scene page, the user can realize better perception of a scene effect, the experience of the user for checking strong scene-sense commodities is improved, and the user can be better helped to make a decision.

Corresponding to the first embodiment, an embodiment of the present application further provides a device for displaying information of a commodity object, referring to fig. 11, where the device may specifically include:

a scene determining unit 1110, configured to determine target scene information to be displayed; the scene is a matching application scene of the household commodity object;

a page data obtaining unit 1120, configured to obtain page data of a target page corresponding to the target scene, where the page data includes collocation effect information of multiple collocation objects under a collocation theme associated with the target scene, where the collocation objects include commodity objects published in an associated commodity object information service system, and the commodity objects correspond to anchor point information;

a page display unit 1130, configured to display the target page according to the page data;

a related information providing unit 1140, configured to provide related information for performing a purchase operation on a corresponding commodity object after receiving an operation request through the anchor point information.

When the matching effect information is specifically realized, the matching effect information is presented through a target picture;

the page display unit may be specifically configured to: and displaying the picture in a full screen mode in the target page.

In a specific implementation, the apparatus may further include:

and the page background color determining unit is used for providing the background color of the target page according to the main hue information of the picture if the picture cannot fully occupy the full screen in the process of zooming and displaying the picture.

And the card display unit is used for creating a commodity object card display area in the target page when target operation is received through one of the anchor point information, and displaying the abstract information of the target commodity object corresponding to the anchor point in the card display area.

And the card content switching unit is used for switching the content in the card display area after receiving the target operation through other anchor points so as to display the abstract information of the target commodity object corresponding to the other anchor points.

In addition, the apparatus may further include:

a first operation option providing unit, configured to provide a first operation option for jumping to a detail page of the target commodity object in the card display area;

and the commodity object detail page display unit is used for displaying the detail page of the target commodity object after receiving the operation request through the first operation option.

In addition, the apparatus may further include:

a second operation option providing unit for providing a second operation option for viewing detailed information on the collocation application scenario within the target page;

and the scene detail information display unit is used for displaying a detail information page of the collocation application scene after receiving an operation request through the second operation option, wherein the detail information comprises text description information about the collocation application scene.

A third operation option providing unit, configured to provide a third operation option for listing the collocated application scene in the target page;

and the recording unit is used for submitting the operation request to a server after receiving the operation request through the third operation option so as to record the corresponding relation between the identification information of the associated user and the currently displayed collocation application scene information.

And the first time information providing unit is used for providing the time information that the currently displayed collocation application scene is already recorded when the third operation option is provided.

A fourth operation option providing unit, configured to provide a fourth operation option for simultaneously displaying multiple commodity objects in the collocation application scene in the target page;

and the information unified providing unit is used for displaying the summary information of the plurality of commodity objects in the page after receiving the operation request through the fourth operation option.

In addition, the method can also comprise the following steps:

a thumbnail providing unit configured to provide thumbnail information of the plurality of commodity objects when the fourth operation option is provided.

The picture data is obtained by photographing a collocation application scene in a real house space.

Or the picture data is obtained by intercepting a matching application scene in the 3D simulated house space from a preset angle.

Specifically, the picture data may be obtained by taking a picture or capturing a picture of a functional area of a specific subject in a real house space or a 3D simulated house space, where the plurality of commodity objects are located.

Corresponding to the second embodiment, the embodiment of the present application further provides a device for providing information about a commodity object, referring to fig. 12, the device may include:

an access request receiving unit 1210 configured to receive an access request for a target page associated with a target scene; the scene is a matching application scene of the household commodity object;

a page data providing unit 1220, configured to return page data of the target page, where the page data includes matching effect information of multiple matching objects under a matching topic associated with the target scene, where the matching objects include a commodity object published in an associated commodity object information service system, and the commodity object corresponds to anchor point information;

a relevant information returning unit 1230, configured to return relevant information for performing a purchase operation on the corresponding commodity object after receiving the operation request through the anchor point information.

Corresponding to the three phases of the embodiment, the embodiment of the present application further provides a merchandise object information display device, referring to fig. 13, the device may include:

a scene determining unit 1310, configured to determine target scene information to be displayed; the scene is a matching application scene of the household commodity object;

a page data obtaining unit 1320, configured to obtain page data of a target page corresponding to the target scene, where the page data includes picture data, and the picture is used to present matching effects of multiple matching objects under a matching topic associated with the target scene, where the matching objects include commodity objects published in an associated commodity object information service system;

a page displaying unit 1330 configured to display the picture in a full screen within the target page. 3

Wherein, the device can also include:

the anchor point information providing unit is used for providing anchor point information for the commodity object in the picture;

the card type display unit is used for creating a commodity object card display area in the target page when target operation is received through one of the anchor point information, and displaying the abstract information of the target commodity object corresponding to the anchor point in the card display area.

And the switching unit is used for switching the contents in the card display area after receiving the target operation through the anchor points corresponding to other commodity objects so as to display the abstract information of the target commodity objects corresponding to the other anchor points.

and the page jump unit is used for displaying the detail page of the target commodity object after receiving the operation request through the first operation option.

Corresponding to the fourth embodiment, the embodiment of the present application further provides a device for providing information about a commodity object, and referring to fig. 14, the device may specifically include:

an access request receiving unit 1410, configured to receive an access request for a target page associated with a target scene; the scene is a matching application scene of the household commodity object;

a page data returning unit 1420, configured to return page data of the target page, where the page data includes picture data, and the picture is used to present matching effects of multiple matching objects under a matching topic associated with the target scene, where the matching objects include commodity objects published in an associated commodity object information service system.

Corresponding to the fifth embodiment of the present application, there is also provided a processing apparatus of merchandise object information, with reference to fig. 15, the apparatus may include:

an interactive interface providing unit 1510, configured to provide an interactive interface, where application scene matching effect images of multiple matching objects are displayed in the interactive interface; the plurality of collocation objects comprise at least one commodity object issued in an associated commodity object information service system, and the interface also provides an anchor point of the at least one commodity object so as to obtain corresponding commodity object information through the anchor point;

an operation area providing unit 1520, configured to, when receiving that a user performs an operation on the anchor point, provide an operation area on the interface, and display corresponding commodity object information and an interaction option in the operation area, where the interaction option is used to perform an operation related to the associated commodity object information service system.

In addition, an embodiment of the present application further provides an electronic device, including:

one or more processors; and

displaying the target page according to the page data;

And another electronic device, comprising:

one or more processors; and

and displaying the picture in a full screen mode in the target page.

Where fig. 14 illustratively shows the architecture of an electronic device, for example, device 1400 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, or the like.

Referring to fig. 14, device 1400 may include one or more of the following components: processing component 1402, memory 1404, power component 1406, multimedia component 1408, audio component 1410, input/output (I/O) interface 1412, sensor component 1410, and communication component 1416.

The processing component 1402 generally controls the overall operation of the device 1400, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1402 may include one or more processors 1420 to execute instructions to perform all or some of the steps in the video playback methods provided by the present disclosure. Further, processing component 1402 can include one or more modules that facilitate interaction between processing component 1402 and other components. For example, the processing component 1402 can include a multimedia module to facilitate interaction between the multimedia component 1408 and the processing component 1402.

The memory 1404 is configured to store various types of data to support operation at the device 1400. Examples of such data include instructions for any application or method operating on device 1400, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1404 may be implemented by any type of volatile or non-volatile storage device or combination of devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component 1406 provides power to the various components of the device 1400. The power components 1406 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for the device 1400.

The multimedia component 1408 includes a screen that provides an output interface between the device 1400 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1408 includes a front-facing camera and/or a rear-facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 1400 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 1410 is configured to output and/or input audio signals. For example, the audio component 1410 includes a Microphone (MIC) configured to receive external audio signals when the device 1400 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1404 or transmitted via the communication component 1416. In some embodiments, audio component 1410 further includes a speaker for outputting audio signals.

I/O interface 1412 provides an interface between processing component 1402 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor component 1414 includes one or more sensors for providing various aspects of status assessment for the device 1400. For example, the sensor component 1414 may detect an open/closed state of the device 1400, a relative positioning of components, such as a display and keypad of the device 1400, a change in position of the device 1400 or a component of the device 1400, the presence or absence of user contact with the device 1400, an orientation or acceleration/deceleration of the device 1400, and a change in temperature of the device 1400. The sensor assembly 1414 may include a proximity sensor configured to detect the presence of a nearby object in the absence of any physical contact. The sensor assembly 1414 may also include a photosensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1414 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 1416 is configured to facilitate wired or wireless communication between the device 1400 and other devices. The device 1400 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication section 1416 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1416 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 1400 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 1404 comprising instructions, executable by the processor 1420 of the device 1400 to perform the video playback method provided by the present disclosure is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The above detailed description is given to the method, apparatus, and electronic device for processing commodity object information provided by the present application, and a specific example is applied in the description to explain the principle and implementation manner of the present application, and the description of the above embodiment is only used to help understand the method and core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A commodity object information processing method, comprising:

displaying the target page according to the page data;

2. The method of claim 1,

the collocation effect information is presented through a target picture;

the displaying the target page according to the page data comprises:

and displaying the picture in a full screen mode in the target page.

3. The method of claim 2, further comprising:

in the process of zooming and displaying the picture, if the picture fails to occupy the full screen, providing the background color of the target page according to the dominant hue information of the picture.

4. The method of claim 2,

the providing of the related information for performing the purchase operation on the corresponding commodity object includes:

and jumping to a detail information page corresponding to the commodity object for displaying, wherein the detail information page comprises an operation option for executing purchase operation.

5. The method of claim 2,

when target operation is received through one of the anchor point information, a commodity object card display area is established in the target page, and abstract information of a target commodity object corresponding to the anchor point is displayed in the card display area.

6. The method of claim 4, further comprising:

and after receiving target operation through the anchor points corresponding to other commodity objects, switching the contents in the card display area to display the abstract information of the target commodity objects corresponding to the other anchor points.

7. The method of claim 4, further comprising:

providing a first operation option for jumping to a detail page of the target commodity object in the card display area;

and after receiving an operation request through the first operation option, displaying a detail page of the target commodity object.

8. The method of claim 2, further comprising:

providing a second operational option within the target page for viewing detailed information about the collocated application scenario;

and after receiving an operation request through the second operation option, displaying a detail information page of the collocation application scene, wherein the detail information comprises text description information about the collocation application scene.

9. The method of claim 2, further comprising:

providing a third operation option for recording the collocation application scene in the target page;

and after receiving the operation request through the third operation option, submitting the operation request to a server so as to record the corresponding relation between the identification information of the associated user and the currently displayed collocation application scene information.

10. The method of claim 9, further comprising:

and when the third operation option is provided, providing the information of the times that the currently displayed collocation application scene is already recorded.

11. The method of claim 2, further comprising:

providing a fourth operation option for simultaneously showing a plurality of commodity objects in the collocation application scene in the target page;

and after receiving an operation request through the fourth operation option, displaying the summary information of the plurality of commodity objects in the page.

12. The method of claim 11,

providing thumbnail information of the plurality of commodity objects when the fourth operation option is provided.

13. The method of claim 2,

14. The method of claim 2,

the picture data is obtained by intercepting a matching application scene in the 3D simulated house space from a preset angle.

15. The method of claim 2,

the picture data is obtained by photographing or picture-capturing a functional area of a specific subject in a real house space or a 3D simulated house space, and the plurality of commodity objects are located in the functional area.

16. A commodity object information processing method, comprising:

17. A commodity object information display method is characterized by comprising the following steps:

and displaying the picture in a full screen mode in the target page.

18. The method of claim 17, further comprising:

providing anchor point information for the commodity object in the picture;

19. The method of claim 18, further comprising:

20. The method of claim 18, further comprising:

21. A commodity object information providing method, comprising:

22. A method for processing commodity object information, comprising:

23. The method of claim 22, further comprising:

the position of the anchor point corresponds to the display position of the corresponding commodity object in the collocation effect image.

24. The method of claim 22, further comprising:

providing at least one operation option in the interactive interface; the operation options are used for executing the operation of the application scene or the related commodity objects in the application scene.

25. The method of claim 24, wherein the background of the operation option is a background of a preset transparency.

26. The method of claim 24, wherein the operation options comprise a plurality of sub-operation options; the sub-operation options are used for executing the operation of the application scene or the related commodity objects in the application scene.

27. A commodity object information processing apparatus characterized by comprising:

28. A commodity object information processing apparatus characterized by comprising:

29. An apparatus for displaying information on an object of merchandise, comprising:

30. A commodity object information providing apparatus comprising:

31. An apparatus for processing commodity object information, comprising:

32. An electronic device, comprising:

one or more processors; and

displaying the target page according to the page data;

33. An electronic device, comprising:

one or more processors; and

and displaying the picture in a full screen mode in the target page.