CN101582142A

CN101582142A - Control device and control method for issuing advisement information based on automatic selling equipment

Info

Publication number: CN101582142A
Application number: CNA2008100375257A
Authority: CN
Inventors: 马良骏
Original assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Current assignee: SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority date: 2008-05-16
Filing date: 2008-05-16
Publication date: 2009-11-18

Abstract

The invention provides a control method for issuing advisement information based on automatic selling equipment, which comprises the following steps: a, receiving a command of purchasing target goods by a user; b, determining issued advisement information according to the command; and c, issuing the issued advisement information. The invention also provides a control device for issuing the advisement information based on the automatic selling equipment, automatic selling equipment comprising same, and an advisement issuing control system. The invention can not only play the advisement information through the automatic selling equipment in a rolling way, but also can pointedly play the advisement information related to purchased goods and a terminal held by the use, or directly related to the user when the user purchases the goods, controls the advisement information through a plurality of automatic selling equipment, can coordinate different automatic selling equipment to relatively issue advisement, effectively enlarges the advisement putting range of an adviser, improves the proportion of the advisement browsed by oriented audients and the interaction rate of the advisement, deepens the user experience feeling, and obviously increases the advisement putting effect.

Description

A kind of based on the control device and the method for selling thing equipment issuing advertisement information automatically

Technical field

The present invention relates to the ad distribution control system,, particularly, relate to based on control method of selling thing equipment issuing advertisement information automatically and control corresponding device especially based on the ad distribution control system of selling thing equipment issuing advertisement information automatically.

Background technology

Along with mechanics of communication, especially development of computer, the mode of ad distribution is more and more abundanter, traditional forms such as original television advertising, commercials have been broken away from, and the published method by novelty comes releasing advertisements on various new medias, new media, for example issues corporate advertising, public service ads etc. by outdoor billboard, moving advertising board.Simultaneously, people also come releasing advertisements by various existing equipments, and for example the display screen by vending machine comes releasing advertisements.Wherein, benefit by the vending machine releasing advertisements is to utilize its facility that is arranged at various high-end places widely to come to the high-end customer releasing advertisements, but adopt the mode of loop play to come repeat playing advertising message on vending machine constantly at present usually, the ad distribution mode is too dull, and to same user repeat releasing advertisements, the situation of releasing advertisements is of common occurrence at random, can't cause the concern that the user is enough, influence the effect of ad distribution.

Simultaneously, also a plurality of vending machines are not considered uniformly, be that is to say do not have linkage between a plurality of vending machines in the existing ad distribution mode, though on the region, enlarged the scope of ad distribution like this, in fact do not improved the resultant effect of ad distribution.We wish that the effect that reaches is at least, accurately issue relevant with the user, relevant advertising message based on the vending machine user oriented with its behavior, many vending machines can be done simultaneously as a wholely to consider, so that the raising user is to the attention rate of institute's issuing advertisement information.Like this, not only can save advertiser's advertising expenditure and correspondingly be its degree of accuracy of bringing more objective advertisement repayment but also can improving advertising service merchant issuing advertisement information, thereby bring more ad revenue and more advertiser for the advertising service merchant.

Summary of the invention

At in the prior art not accurately by the vending machine issuing advertisement information and with the defective of the unified releasing advertisements of considering not link of a plurality of vending machines, the purpose of this invention is to provide a kind of based on control method and the control device of selling thing equipment issuing advertisement information automatically.

According to an aspect of the present invention, provide a kind of, receive the instruction that the user buys the target goods comprising following steps: a. based on the control method of selling thing equipment issuing advertisement information automatically; B. determine to be published advertising message according to described instruction; C. issue the described advertising message that is published.

According to another aspect of the present invention, also provide a kind of and it is characterized in that based on the control device of selling thing equipment issuing advertisement information automatically, comprising: receiving trap is used to receive the instruction that the user buys the target goods; First determines device, is used for determining to be published advertising message according to described instruction; And first distributing device, be used to issue the described advertising message that is published.

Preferably, described instruction comprises the relevant information of described target goods; Preferably, described instruction comprises the relevant information of described user terminal; Preferably, described instruction directly or indirectly comprises the user's who buys described target goods relevant information.

Another aspect of the present invention provides a kind of thing equipment of selling automatically, it is characterized in that, comprises above-mentioned control device.

According to a further aspect of the invention, also provide a kind of to it is characterized in that comprise above-mentioned control device, wherein, described control device and one or more are sold thing equipment automatically and communicated based on the ad distribution control system of selling thing equipment issuing advertisement information automatically.

Preferably, described user terminal comprises any in the following equipment: mobile phone, personal digital assistant, notebook, desk-top computer, TV signal receiving apparatus, set-top box or blackberry, blueberry.

The present invention comes playing advertisements information by the playing device (for example liquid crystal display) on the thing equipment of selling automatically (for example vending machine) that is placed on places such as market, office space, condo, not only can realize rolling and play, and can the user use this sell automatically the shopping of thing equipment the time play targetedly terminal relevant with purchased article, that held with the user about or the advertising message directly related with the user, thereby effectively improve user's attention rate and property of participation.Simultaneously, by a plurality of ad distribution control system of selling thing equipment automatically of control, can utilize the facility of networking to coordinate the relevant property of the different thing equipment of selling automatically ground issuing advertisement information, for example can not occur frequently playing the situation of same advertisement information at least at same consumer.Enlarge the input scope (for example advertising message as much as possible is distributed to each consumer) of advertising message so on the one hand effectively, improve the ratio that directed audient browses to advertisement and the interactive rate of advertisement, deepen the impression of consumer experience on the other hand, significantly improve the effect of advertisement putting.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, based on the process flow diagram of the control method of selling thing equipment issuing advertisement information automatically;

Fig. 2 illustrates according to the first embodiment of the present invention, by selling the process flow diagram that thing equipment receives the control method of buying the instruction of target goods automatically;

Fig. 3 illustrates according to a second embodiment of the present invention, by selling the process flow diagram that thing equipment receives the control method of buying the instruction of target goods automatically;

Fig. 4 illustrates a third embodiment in accordance with the invention, based on the process flow diagram of the control method of selling thing equipment issuing advertisement information automatically;

Fig. 5 illustrates according to the first embodiment of the present invention, is used for the principle of work synoptic diagram to the thing equipment of selling automatically of users to release advertisement information;

Fig. 6 illustrates according to a second embodiment of the present invention, based on selling the principle of work synoptic diagram of thing equipment to the ad distribution control system of users to release advertisement information automatically;

Fig. 7 illustrates according to the first embodiment of the present invention, based on the structural representation of the control device of selling thing equipment issuing advertisement information automatically;

Fig. 8 illustrates according to the first embodiment of the present invention, and first in the control device 4 shown in Figure 7 determined a structural representation that changes example of device; And

Fig. 9 illustrates according to a second embodiment of the present invention, and first in the control device 4 shown in Figure 7 determined a structural representation that changes example of device.

Embodiment

The present invention mainly provides based on selling the method that thing equipment comes issuing advertisement information automatically, for example when the user buys goods (for example food, napkin paper or children's such as beverage nicknack) by vending machine to the Show Picture advertisement of form of user, show the relevant Business Information along the line of subway etc. to the user when for example when the user exchanges change for by automatic paper money break machine in subway or by automatic machine, buying again.Therefore, it will be appreciated by those skilled in the art that the thing equipment of selling automatically described in the invention not only is confined to sell thing equipment, also comprises other aut.eq., automatic equipments such as for example above-mentioned automatic machine, automatic paper money break machine, this does not influence flesh and blood of the present invention.Can consider the process of issuing advertisement information to be controlled from many aspects, for example issue different advertising messages according to the article of being bought, the user terminal of for example holding according to the user is issued different advertising message or the like again, below the control device that will set forth above-mentioned control method and relate to from different angles by a plurality of embodiment.

Particularly, Fig. 1 illustrates according to the first embodiment of the present invention, based on the process flow diagram of the control method of selling thing equipment issuing advertisement information automatically, has introduced overall flow of the present invention by present embodiment.Execution in step S101 at first receives the instruction that the user buys the target goods, and such process can be by multiple realization, and specifically the mode of sending instruction according to the user changes.For example in the present embodiment, the described thing equipment of selling automatically has a touch-screen, and the user selects concrete commodity (goods) by this touch-screen; Again for example, change in the example at one, the described thing equipment of selling automatically provides speech input device, and the user sells thing equipment by voice command automatically to this and sends the shopping instruction, for example " XX board napkin paper " etc.; The for example described again thing equipment of selling automatically receives the instruction of the goods of buying this Shopping coupons correspondence by the mode that receives a Shopping coupons, as Fig. 2, embodiment illustrated in fig. 3, do not repeat them here.

Enter step S102 then, the described thing equipment of selling is automatically determined alternative advertising message, execution in step S103 next, and the advertising message of Related product of selecting described target goods from described alternative advertising message is as the described advertising message that is published.Preferably, described sell automatically thing equipment treatable advertising message or sell the advertising message that (for example shown in Figure 6) ad distribution control system (being system 8) that thing equipment is associated safeguarded automatically with this and (be referred to as: be many pending advertising message), and these many advertising messages may have different attributes, for example are different classes of advertising messages or at different goods or the like.Therefore, for the step that simplifies the operation, in the present embodiment, from all pending advertising messages, select the suitable advertising message of a part as described alternative advertising message by this step S102, for example select those be published the lower advertising message of frequency as alternative advertising message so that the chance that each bar advertising message is published is impartial substantially; For example can select again and can bring the advertising message of more overcharging benefit as described alternative advertising message, not repeat them here to the advertising service merchant.These alternative advertising messages will be further processed so that therefrom select an information or many information as the advertising messages that are published, for example shown in the step S103 like that.It will be appreciated by those skilled in the art that in step S103, can select an advertising message or many advertising messages according to concrete enforcement demand (when only needing advertising message of issue).

Particularly, in the present embodiment, the advertising message of selecting the relevant product of described target goods definite among the step S101 from described alternative advertising message is as the described advertising message that is published.It will be appreciated by those skilled in the art that to be similar to step S102, described alternative advertising message also is many usually, therefore, will select suitable advertising message as being published information equally from these many advertising messages.For example, suppose that the goods that the user bought in the present embodiment is " Coca-Cola ", then its relevant product comprises beverages such as " diet coke ", " Sprite ", and therefore, the advertising message relevant with these beverage products all might be selected as the described advertising message that is published.Those skilled in the art understand, definition to the Related product of target goods can be determined according to concrete enforcement needs, for example on technological means, as long as a database is set described selling automatically in thing equipment or the ad distribution control system shown in Figure 6, this database is all set one " Related product " tabulation at each target goods, wherein write down all products relevant with this target goods, just can when this target goods is purchased, determine " Related product " corresponding, thereby determine the described advertising message that is published further with it.For example change in the example at one, set relative product at " Coca-Cola " (target goods) and comprise sweets such as " scallion oil bread ", " croissant ", " sandwich biscuits ", set relative product at " sandwich biscuits " product and comprise beverages such as " diet coke ", " Sprite ", " Coca-Cola ".Those skilled in the art understand, described Related product can be determined according to advertiser's requirement further, perhaps the menu that provides according to the advertising service merchant customizes, for example change in the example at one, described Related product can be the auxiliary products of above-mentioned target goods, for example at the target food with pungency taste (food that for example contains garlic, leek one class), can correspondingly define " chewing gum " etc. and be its auxiliary products; For example change in the example at another again, described Related product can be the related product of above-mentioned target goods, for example above-mentioned example about beverage; Again for example, change in the example at another, described Related product can be the substitute products of above-mentioned target goods, for example can define substitute products such as " habit-breaking candies for smokers " as described Related product at target goods such as cigarettes, does not repeat them here.

More specifically, can realize described step S103 by number of ways, for example every advertising message is provided with summary info or classified information, this summary info or the pairing product category of this advertising message of classified information physical record, therefore, in step S103, " product category that described target goods is relevant " can be mated with this summary info or classified information, and the one or more alternative advertising message of determining to mate most is as the described advertising message that is published.And change in the example at one, from described alternative advertising message, select at described target goods towards the advertising message of consumer groups as the described advertising message that is published, for example sell each target goods that thing equipment sold automatically its corresponding consumer groups' information all is set at described, accordingly, each pending advertising message that described ad distribution control system is safeguarded also be provided with this advertising message towards consumer groups, therefore in such variation example can by the target goods determine this goods towards consumer groups, from described alternative advertising message, select further to realize described step S103 with the advertising message that is published of this consumer groups' coupling.Further, in the present embodiment, if a final only definite advertising message is as being published advertising message, and that the advertising message that the classification of above-mentioned classification and described Related product is complementary exists is a plurality of, then can therefrom select an information further randomly, perhaps select according to pre-defined rule.Such pre-defined rule can be accomplished in several ways, for example when described every alternative advertising message all comprises an evaluation of estimate, an advertising message can selecting evaluation of estimate the highest (or minimum) among the alternative advertising message complete or collected works is as the described advertising message that is published, again for example can (application number: the technical scheme that 200610148327.9) provides realizes selecting to be published the process of advertising message from described alternative advertising message, do not repeat them here with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue ".

Enter step S104 at last, sell the issue of thing equipment the described advertising message that is published automatically, it will be appreciated by those skilled in the art that this step can realize with reference to prior art by described.For example,, can control this display device and show the described advertising message that is published when selling thing equipment automatically and having a display device when described.Particularly, when described display device can only videotex, mode that can text showed the described advertising message that is published; When described display device simultaneously when playing video file and audio file, and the described advertising message video file exactly that is published, then can play this video file by this display device, play corresponding audio by audio devices simultaneously, thereby show the advertising message that both pictures and texts are excellent to the user.Change in the example at one, the described thing equipment of selling is automatically only supported audio devices, then can play this and be published the advertising message corresponding audio; Suppose that this is published advertising message and does not support audio format, then final effect is not to users to release advertisement information, and perhaps described ad distribution control system can only select another advertising message of supporting audio format as the described advertising message that is published.Again for example, can also match realization by the described process that is published advertising message of described user terminal issue with the user terminal that the user is held, specifically as shown in Figure 5, not repeat them here by the described thing equipment of selling automatically.

Those skilled in the art understand, in a variation example embodiment illustrated in fig. 1, above-mentioned steps S102 and step S103 can be merged into a step, the advertising message of Related product of promptly selecting described target goods from all pending advertising messages is as the described advertising message that is published, in such variation example, do not have to determine that the process of alternative advertising message is independent, but directly from all advertising messages, select the suitable advertising message that is published.Such variation example also can be regarded described all pending advertising messages as step S102 described alternative advertising message, and promptly this alternative advertising message is complete or collected works.Such variation example does not influence flesh and blood of the present invention, does not repeat them here.

One at step S102 shown in Figure 1 changes in the example, described step S102 can be changed to " advertising message of the Related product of the described target goods of selection is as alternative advertising message from described pending advertising message ", promptly when determining alternative advertising message, will foreclose with the incoherent product advertising information of target goods, thereby simplify the enforcement of step S103, can reduce the number of described alternative advertising message at least.And such variation example can combine with other screening modes equally, for example can also determine alternative advertising message in conjunction with the number of times that every advertising message is published, then have only those pending advertising messages not only relevant but also that meet the restriction of issue number of times just can be used as described alternative advertising message, do not repeat them here with the target goods.

It will be appreciated by those skilled in the art that above-mentioned embodiment illustrated in fig. 1 in, in fact determine advertising message according to the Related product of target goods bought the target goods since promptly be based on the user, so this its can not buy the consideration of this target goods again.And in an above-mentioned variation example embodiment illustrated in fig. 1, also can propagate the target goods once more, for example described step S103 can be changed to " selecting the advertising message of described target goods as the described advertising message that is published from described alternative advertising message ", for example the hypothetical target goods is " Coca-Cola ", the recommended information that then can select Coca-Cola manufacturer is as the described advertising message that is published, the new product of perhaps selecting Coca-Cola will not be given unnecessary details as the described advertising message that is published.

Above-mentioned Fig. 1 shows based on the overall flow of selling thing equipment issuing advertisement information automatically, and Fig. 2 then illustrates according to the first embodiment of the present invention, by selling the process flow diagram that thing equipment receives the control method of buying the instruction of target goods automatically.In the present embodiment, described shopping instruction is sent by the mode of Shopping coupons, and promptly the user provides one or more Shopping coupons to the described thing equipment of selling automatically, and the described thing equipment of selling is automatically handled the shopping instruction according to this Shopping coupons.Particularly, execution in step S111 at first, one with sell recognition device identification that thing equipment is connected automatically and place Shopping coupons in the user terminal.In the present embodiment, described Shopping coupons places in the user terminal, for example it places in the mobile phone in the electronics mode, those skilled in the art understand, the Shopping coupons of this electronics mode can be downloaded in described mobile phone or other user terminals by variety of way, for example can obtain, also can between two mobile phones, transmit, perhaps by placing the isolated plant in the places such as subway station to obtain or the like by blue-tooth device by sending SMS message to the specific service merchant.This Shopping coupons can place various carriers, correspondingly, above-mentioned recognition device then changes according to the type difference of described Shopping coupons, for example when described Shopping coupons exists in the two-dimension code mode, then this recognition device should be the two-dimension code recognition device, for example two-dimension code recognition device or the similar device of being installed in the mobile phone of the E6 model of the mobile phone of the N95 model of Nokia's product, Motorola Inc.'s product; For example working as described Shopping coupons again is bar code, and then this recognition device should be the bar code recognition device; Again for example, this recognition device can also comprise two-dimension code recognition device, three-dimensional code recognition device, bar code recognition device or the like simultaneously, and this does not influence flesh and blood of the present invention.Further, those skilled in the art understand, described recognition device can be a described part of selling thing equipment automatically, also can be to place a described independent device of selling automatically outside the thing equipment, and this autonomous device is sold thing equipment (by wired or wireless) network automatically with this and is connected and communication, and this does not influence flesh and blood of the present invention.

Enter step S112 then, the described thing equipment of selling automatically receives described Shopping coupons, for example, in step S111, after the user places described recognition device the place ahead with described Shopping coupons, this recognition device can read described Shopping coupons, thereby describedly sells the information that thing equipment can obtain this Shopping coupons automatically, thus performing step S112.

Last execution in step S113, the described thing equipment of selling automatically receives other command informations that the user buys the target goods, for example wish to buy the target goods of two parts of described Shopping coupons correspondences as the user, the then described thing equipment of selling automatically also will provide the window (interface or interface) of importing quantity purchase to the user, then after user's input " 2 ", described quantity information is also received by the described thing equipment of selling automatically, thereby realizes receiving the complete procedure that the user does shopping and instructs by above-mentioned steps S112 and this step S113.And change in the example at one, because it is certain preferential that described Shopping coupons only makes that the user can obtain, the user also needs cash payment or swipes the card or pay by Mobile banking, in such variation example, sell the instruction that thing equipment is also accepted the user-pay mode automatically described in the described step S113.

It will be appreciated by those skilled in the art that at one to change in the example that when the document that the user held is not a Shopping coupons, but during the delivery of cargo certificate, promptly the goods of a corresponding particular types of delivery of cargo certificate can be omitted at above-mentioned steps S113.In such variation example, read this delivery of cargo certificate by described recognition device after, then can finish the process that markets the goods to the user according to this content that certificate comprised of picking up goods, there is no need to obtain again other command informations.Do not influence flesh and blood of the present invention in such variation example, do not repeat them here.

In an above-mentioned variation example embodiment illustrated in fig. 2, described Shopping coupons or other bills also are not interposing in the described user terminal, for example be the reward voucher or the delivery of cargo certificate of a material objectization, at this moment, described recognition device still can read this reward voucher to extract wherein corresponding shopping information.For example user's Shopping coupons that will comprise bar code prints, and then described (bar code) recognition device can be realized above-mentioned steps S111, step S112 equally by reading this bar code, and this does not influence flesh and blood of the present invention, does not repeat them here.

In embodiment illustrated in fig. 2, the Shopping coupons that we directly provide by the user is determined the shopping instruction, when for example this reward voucher is the reward voucher of tinned Coca-Cola, determine that then the user wishes to buy tinned Coca-Cola, and then come issuing advertisement information by step S102 shown in Figure 1～S104.As a variation example embodiment illustrated in fig. 2, Fig. 3 illustrates according to a second embodiment of the present invention, by selling the flow process that thing equipment receives the control method of buying the instruction of target goods automatically.With embodiment illustrated in fig. 2 similarly be, still determine to be published the needed key element of advertising message by placing Shopping coupons in the user terminal to obtain in the present embodiment, and different be that the final above-mentioned key element of determining is the relevant information of the user terminal held of user.Particularly, at first execution in step S121 obtains the Shopping coupons that places in the user terminal, and this step can realize with reference to step S111 shown in Figure 2, not repeat them here.Enter step S122 then, obtain the unique identification information of described Shopping coupons, for example the information that comprised of the pairing two-dimension code of this reward voucher is unique identification information, then promptly can obtain described unique identification information by reading this two-dimension code.Last execution in step S123 determines relevant information with described Shopping coupons corresponding user terminal according to described unique identification information.

Those skilled in the art understand, can realize above-mentioned steps S123 by number of ways, for example, when each Shopping coupons all has unique identification information, then as user during, provide service provider's (or device) of this Shopping coupons can write down unique identification information or other information of the user terminal of downloading this reward voucher by this Shopping coupons of user terminal downloads.For example work as the user and download described Shopping coupons by a disclosed website, this website requires the user that the type of phone number and this mobile phone is provided, and then these information that provide by the user just can be obtained the type information of this Shopping coupons corresponding user terminal.Like this, under described Shopping coupons must not be restricted to the situation of transmitting, transferring the possession of, then above-mentioned type of cell phone information was just unique corresponding with this Shopping coupons, and such situation is fit to be applied to the certificate of picking up goods very much.Thereby in step S123, can obtain the relevant information (being type of cell phone information) of described Shopping coupons corresponding user terminal by the database of these corresponding informances of Visitor Logs.

Change in the example at another, identifying information in the described Shopping coupons, bar code A), the reward voucher of Sprite has another unified bar code information and (be defined as: bar code B) for example the bar code information that this Shopping coupons comprised only is used to identify the classification of this Shopping coupons, and for example the reward voucher of Coca-Cola has unified bar code information and (is defined as:; Simultaneously, this Shopping coupons is set to and can only be downloaded by the mobile phone of manufacturers produce, therefore, also can realize above-mentioned steps S123 according to such information.For example, when a recognition device reads bar code A, then can determine that by accessing database the mobile phone that this bar code " Nokia " company that only is set to produces can download, therefore can determine that based on this database described user terminal is the mobile phone that " Nokia " company produces in described step S123, by that analogy.And change in the example at one, this Shopping coupons is set to and can only be downloaded by the wireless communication apparatus of a certain frequency range, and the applied equipment of the wireless communication apparatus of this frequency range can be determined by the database (for example every of this database record comprises the type information of user terminal, the identification information and the other guide of wireless communication apparatus) of wireless communication apparatus service provider; In such variation example, when the user downloads the reward voucher that the two-dimension code mode exists by blue-tooth device, then provide the device of download can obtain the frequency range (or device code) of this blue-tooth device, and then determine that according to the database of service provider this blue-tooth device is used on any equipment, the notebook of Lian Xiang certain model for example is perhaps on the iPod of certain model of Apple.It will be appreciated by those skilled in the art that in such variation example does not influence flesh and blood of the present invention, does not repeat them here.

It will be appreciated by those skilled in the art that behind step S123 shown in Figure 3 the relevant information of described user terminal will further be used to embodiment illustrated in fig. 1, step S102 for example shown in Figure 1 determines alternative advertising message etc. according to described user terminal relevant information.For example, when described user terminal relevant information is the cellular phone of " Nokia ", then in described step S102, determine the advertising message relevant with " mobile phone music ", and definite relevant advertisement of music download service that provides with " Nokia " in step S103 further, then issue advertisement at the mobile phone of other brands, thereby can consolidate, enlarge the customer group of Nokia about the up-to-date mobile phone of Nokia.Again for example, the relevant information of described user terminal can be the information of the version of software that user terminal uses, thereby at one section video ads of user terminal issue that can playing video file, then issue the passage advertisement at user terminal that can not playing video file, but the content of this video ads and copy can be basic identical, thereby the same advertising message first that realizes a tame advertiser can be published on the user terminal of supporting different software, and such variation example is proper when being published advertising message by the user terminal broadcast is described.Again for example, the relevant information of described user terminal can also be the type information (thereby can segment at the different model terminal under the same brand) under the user terminal, the date of manufacture information of the user terminal function of this user terminal (thereby can judge indirectly), whether (function that user terminal possessed for example can surf the web information, whether can play mp3) information, the screen resolution information of user terminal (thereby can be at the different different advertisements of resolution design, it is complete and clearly browse more to help the user), whether user terminal possesses the information of displaying audio file and/or video file, whether user terminal possesses is taken pictures and/or the information of camera function, the market orientation information of user terminal (thereby determines to hold the user's of this user terminal sex, age, user profile such as hobby) or the pricing information of described user terminal (thereby judge the user's hold this user terminal purchasing power and then issue the advertising message of different prices) or the like, do not repeat them here.

Above-mentioned Fig. 2 has described by Shopping coupons and has directly obtained the product information corresponding with this reward voucher, and then can be with this product as the foundation of determining to be published advertising message embodiment illustrated in fig. 1; Fig. 3 has described by (unique or not unique) identification information of Shopping coupons correspondence and has determined the relevant information of this reward voucher corresponding user terminal, and then determine to be published the process of advertising message according to the relevant information of this user terminal.These embodiment are based on the information that is comprised in the shopping instruction and further handle to obtain the process of the foundation of determining to be published advertising message, and a third embodiment in accordance with the invention is described below by Fig. 4, based on the flow process of the control method of selling thing equipment issuing advertisement information automatically.Particularly, in the present embodiment, determine to send the user's of this instruction information, and then determine the described advertising message that is published at this user according to shopping instruction.

Execution in step S131 at first, the Shopping coupons that provides according to the user is determined described user's relevant information, this is with above-mentioned Fig. 2, does not embodiment illustrated in fig. 3ly have to describe.Particularly, in the present embodiment, described Shopping coupons has been set up the unique corresponding relation between described reward voucher and the user when issuing the user, promptly a reward voucher can only be issued a user, for example realize such corresponding relation, come a reward voucher of corresponding record and a user's information particularly by every record in the one or more tables of data in this database by setting up a database.So in fact, when the user uses this reward voucher, by reading the relevant information that described database just can obtain this user, for example can comprise the information (for example the described ad distribution control system of Fig. 6 is the unique ID that this user sets) that user's ID (identity number) card No. or passport number or other can the unique identification users.It will be appreciated by those skilled in the art that such reward voucher can be that form with electronic version exists, form that also can paperyization exists, and this does not influence flesh and blood of the present invention; And change in the example at one, also can determine not repeat them here described user's relevant information by other approach.

Enter step S132 then, determine the advertising message that described user has watched.Particularly, in the present embodiment,, therefore behind the step S137 of present embodiment, can correspondingly write down the advertising message of at every turn issuing, for example be stored in the database to this user owing in step S131, can determine this user's unique identification.Like this, in described step S132, can obtain the described advertising message that has been distributed to this user by reading this database.It will be appreciated by those skilled in the art that in the present embodiment, so long as at the advertising message of user issue all as the described advertising message that has been distributed to this user; And change in the example at one, also particularly different Shopping coupons is distinguished, for example, be distributed to advertising message that this user's advertising message and Shopping coupons based on " cigarette " be distributed to this user according to the Shopping coupons of " Coca-Cola " by record respectively, and in step S132, only add up the advertising message of having issued according to current Shopping coupons, do not repeat them here.

Next execution in step S133, do you judge that there is the continued broadcasting advertising message in the advertising message that described user has watched? if the judged result of this step S133 is sure, the advertising message that promptly has continued broadcasting, then enter step S138, with described continued broadcasting advertising message as the described advertising message that is published, execution in step S137 then; Otherwise, if the judged result of this step S133 negate, promptly do not have the advertising message of continued broadcasting, then enter step S134, determine the advertising message that is excluded, then execution in step S135.

Particularly, in step S135, the advertising message from all advertising messages outside the described advertising message that is excluded of selection is as alternative advertising message; Enter step S136 then, determine to be published advertising message, at last also execution in step S137 according to described user's relevant information.Those skilled in the art understand, can realize described step S134 by number of ways, for example in the present embodiment, the advertising message that those can be distributed to described user is about to determine among the step S132 that as the described advertising message that is excluded the advertising message eliminating is outside described alternative advertising message.In such embodiments, if all pending advertising messages were all once issued to described user, then those can be issued number of times and be higher than the advertising message of a certain threshold value (for example 3 times) as the described advertising message that is excluded.And change in the example at one, the relevant information of described user terminal also comprises user's sex information, for example be defined as " women " at this moment, then can be with the advertising message relevant as the described advertising message that is excluded with the male sex, for example advertising message such as " shaver ", " in men's style perfume " is excluded outside described alternative advertising message, does not repeat them here.It will be appreciated by those skilled in the art that above-mentioned steps S134, S135 also can be understood that the embodiment of the described step S102 of Fig. 1, do not repeat them here.

It will be appreciated by those skilled in the art that above-mentioned steps S136 can realize with reference to step S103 shown in Figure 1, application reference number does not repeat them here for the Chinese patent application of " 200610148327.9 " realizes at least.

Particularly, in step S137, by the described advertising message that is published of described user terminal issue.Those skilled in the art understand, in step S104 shown in Figure 1, come playing advertisements information by the described thing equipment of selling automatically, for example sell the display device that thing equipment carries automatically by this, and in the present embodiment, then (shown in Figure 6) ad distribution control system is controlled described user terminal and is play described advertising message, for example this ad distribution control system sends to described user terminal by wireless communication mode with described advertising message, and this user terminal is correspondingly play described advertising message after receiving this advertising message.Particularly, user terminal is play the described process that is published advertising message and can be realized with reference to prior art, for example described advertising message can be sent in the described user terminal by wap protocol, then correspondingly described this webpage of showing based on the info web of this wap protocol and on this user terminal of browser in this user terminal; For example in this user terminal (software or hard-wired) plug-in unit can be set again, described ad distribution control system is distributed to described advertising message in the described user terminal by the bluetooth communication device, the existing program that above-mentioned plug-in unit calls after receiving described advertising message in the described user terminal is play described advertising message, for example this advertising message is a text, then can call corresponding Office software or text reading software and show described advertising message.It will be appreciated by those skilled in the art that preferably, after above-mentioned user terminal receives described advertising message, confirm to play-over these advertising messages without the user; And change in the example at one, also can at first point out the user whether playing advertisements information, and after the user confirms, just play, otherwise being set to " playing " state all the time, received advertising message confirms to play or to delete this advertising message until the user.

With reference to above-mentioned steps S138, those skilled in the art understand, as the continued broadcasting advertising message of an advertising message, two advertising messages can be provided with a specific identifier respectively and give association, thereby make described ad distribution control system can determine the continued broadcasting advertising message.And then, in step S138, at first determine this continued broadcasting advertising message, and then correspondingly play described advertising message by step S137 according to the described advertising message of having play.

With reference to embodiment illustrated in fig. 4, those skilled in the art understand, at the process of playing the continued broadcasting advertising message, not necessarily stick at same user and play the continued broadcasting advertising message, change in the example at one, also can be last once play former advertising message after, then just play the continued broadcasting advertising message of this advertising message correspondence next time.And change in the example at another, described step S133, S138 also can be omitted, and promptly do not consider to handle the process of continued broadcasting advertising message, and all advertising messages are all handled as described pending advertising message equally, will not give unnecessary details.

In an above-mentioned variation example embodiment illustrated in fig. 4, described user's relevant information can also this user age information, for example working as the user is the young man, then can preferentially select the relevant advertising message of fashionable digital product as the described advertising message that is published in step S136; Change in the example at another, described user's relevant information can also comprise user's height information, thereby can determine to issue when this user is shorter the advertising message that increases footwear; For example described user's relevant information can also comprise body weight information, date of birth, marital status information, child information, certificate address information, job specification information or the like again, and the combination in any of above-mentioned various information, specifically need to decide on enforcement, this does not influence flesh and blood of the present invention.

Above-mentioned Fig. 1～Fig. 4 has described respectively from different perspectives how based on the control procedure of selling thing equipment issuing advertisement information automatically, following Fig. 5 has described according to the first embodiment of the present invention, is used for the principle of work synoptic diagram to the thing equipment of selling automatically of users to release advertisement information.Particularly, sell thing equipment automatically for many and be connected by network, described network can be cable network (for example being the internet, also can be LAN (Local Area Network)), also can be wireless network, and this does not influence flesh and blood of the present invention.Wherein, sell thing equipment 5 automatically for one and comprise and sell thing control device 51, it is used for the process according to user's instruction control sell out, and preferably, this device 51 can be realized based on the relevant prior art of vending machine, not repeat them here; Similarly, describedly sell display device 53, the recognition device 51 that thing equipment 5 comprises automatically and can realize that also wherein, display device 53 is used to show corresponding information based on prior art, for example show detailed list of goods, pattern, price, recommended information etc., preferably also comprise audio output device; Described recognition device is used to discern various documents or the instruction that the user provides, specifically can also be with reference to embodiment illustrated in fig. 2 the realization.Unlike the prior art be that the described thing equipment 5 of selling automatically comprises also that according to control device 4 provided by the invention this device 4 is used to control the described thing equipment of selling automatically and comes issuing advertisement information.Particularly, in the present embodiment, the user sends the shopping instruction by portable terminal 91, this instruction is identified by described recognition device 52, and then described device 5 markets the goods according to this shopping instruction, and meanwhile or before or after, described control device 4 is correspondingly determined one or morely to be published advertising messages and correspondingly to be shown to described user by described display device 53.Change in the example at one, the described advertising message that is published shows by described portable terminal 91, and do not play by described equipment 5, when promptly the user buys goods by equipment 5 and the user buy the corresponding advertising message of goods behavior and issue by the user terminal that the user holds.And change in the example at another, described shopping instruction also can not sent by described portable terminal 91, for example directly imports described instruction by the described input media of selling thing equipment automatically, for example selects by touch-screen, does not repeat them here.

Those skilled in the art understand, when described user sends the shopping instruction by portable terminal or other user terminals, described control device 4 can instruct to determine directly relevant advertising message of target goods according to this, also can determine the advertising message relevant with the Related product of target goods, can also determine the advertising message relevant with described user terminal, also can determine and described subscriber-related advertising message, specifically as Fig. 1～embodiment illustrated in fig. 4 is described.

Further, it will be appreciated by those skilled in the art that above-mentioned a plurality of thing equipment 5 of selling automatically can have identical structure, and cooperate the process that realizes more optimal issuing advertisement information each other.For example a plurality of thing equipment 5 of selling automatically can be shared a central database (not shown among Fig. 5), when equipment 5 execution are embodiment illustrated in fig. 4 therein, can be by the definite advertising message of having issued of this central database to a user, and being all, the advertising message that these have been issued sells gathering of 5 issuing advertisement informations of thing equipment automatically, thereby avoid the user selling thing equipment 5A the advertising message that the place has been seen automatically, see once more selling thing equipment 5B place automatically, especially avoid can in very short interval, not repeating to watch identical advertising message.Those skilled in the art can realize such networking processing relation in conjunction with prior art, will not give unnecessary details.

On the basis of above-mentioned Fig. 5, Fig. 6 illustrates according to a second embodiment of the present invention, based on selling the principle of work synoptic diagram of thing equipment to the ad distribution control system of users to release advertisement information automatically, present embodiment can be understood that a variation example embodiment illustrated in fig. 5.In the embodiment shown in fig. 5, preferably, control device 4 is placed in one and sells automatically in the thing equipment 5, and preferably each is sold thing equipment 5 automatically and includes a control device 4.And in the present embodiment, this control device 4 is independent of each and sells thing equipment 5 ' existence automatically, and formed ad distribution control system 8 with devices such as distributing devices 81, this ad distribution control system 8 is specifically used for controlling many and sells thing equipment 5 ' come issuing advertisement information automatically.It will be appreciated by those skilled in the art that present embodiment is similar to the advertisement distributing system of a centralized management, and embodiment illustrated in fig. 5 more being similar to and a plurality of distributed advertisement distributing systems.Particularly, when described sell thing equipment 5 ' receiving shopping instruction automatically after, for example send this instruction by a connected recognition device 51 identifications one delivery of cargo certificate equally, when marketing the goods or before or after send the solicited message of determining advertising message to described control device 4, described control device 4 is correspondingly determined one or morely to be published advertising messages and correspondingly to be shown to the user by described display device 53 according to this solicited message.Preferably, control device 4 can only the described index information that is published advertising message be sent to described sell automatically thing equipment 5 ', and this sell automatically thing equipment 5 ' in store the correspondent advertisement message file, the described described display device 53 of thing equipment 5 ' correspondingly control or other devices sold automatically shows, plays described definite advertising message that is published.

Particularly, those skilled in the art understand, preferably, described ad distribution control system 8 is except selling automatically thing equipment 5 ' issuing advertisement information by a plurality of, can also adopt other modes to come simultaneously by other approach issuing advertisement informations, for example suitable advertising message is stated from the WAP page and also correspondingly this WAP page is sent to user terminal, thereby make the advertising message that is stated from the webpage may be displayed on the described user terminal by wap protocol.These functions can realize by described distributing device 81, wherein, this distributing device 81 is summaries to the multiple arrangement of finishing ad distribution, this distributing device 81 can be subdivided into the receiving trap in the advertising message issue control system, advertising message is confirmed device (being used for from the definite advertising message that finally is distributed to user terminal of a plurality of information to be released) and dispensing device, because this is not an emphasis of the present invention, and those skilled in the art can be with reference to prior art (Chinese patent application for example: 200610148327.9) realize this device 81, will not give unnecessary details.

Below, on the basis of above-mentioned Fig. 5, Fig. 6, we describe according to the first embodiment of the present invention by Fig. 7, based on the structural representation of the control device of selling thing equipment issuing advertisement information automatically.In the present embodiment, described control device 4 comprises receiving trap 41, the first definite device 42 and first distributing device 43, wherein said receiving trap 41 is used to receive the instruction that the user buys the target goods, for example can select concrete commodity (target goods), for example can receive the instruction of the goods of buying this Shopping coupons correspondence again by the identification Shopping coupons by the described original touch-screen of thing equipment of selling automatically; Described first determines that device 42 is used for determining to be published advertising message according to described instruction; Described first distributing device 43 is used to issue the described advertising message that is published.

Particularly, in the present embodiment, described instruction comprises the relevant information of described target goods, and correspondingly, described first determines that device 42 comprises that second determines device 421, and it is used for determining to be published advertising message according to the relevant information of described target goods.Further, in the present embodiment, the relevant information of described target goods comprises the information of the Related product of described target goods, and accordingly, this device 421 comprises that the 3rd determines device 4211, and it is used for determining alternative advertising message; And the 5th determine device 4212, and it is used for selecting the advertising message of Related product of described target goods as the described advertising message that is published from described alternative advertising message.Wherein, preferably, described Related product is the auxiliary products of target goods, and for example can set drinks such as " Coca-Cola ", " Sprite " at target goods " croissant " is its auxiliary products; Change in the example at one, described Related product can be the related product of target goods, and for example can set beverages such as " diet coke ", " Sprite " at target goods " Coca-Cola " is its related product; Change in the example at another, described Related product can be the substitute products of target goods, for example can define " habit-breaking candy for smokers " for its substitute products at cigarette, will not give unnecessary details.After determining that by the 3rd device 4211 has been determined the Related product of target goods, then can from alternative advertising message, select advertising message that the classification with this Related product mates most as the described advertising message that is published according to this Related product corresponding class in the present embodiment, for example can work as Related product when " beverage ", can be from alternative advertising message all be classified as select the issue least number of times in the advertisement of " beverage " one as the described advertising message that is published; For example when described Related product is " Coca-Cola ", can from all alternative advertising messages that are classified as " Coca-Cola ", select the user feedback evaluation of estimate the highest one again.And change in the example at one, this device 4211 can be merged into a device with device 4212, does not repeat them here

Particularly, in the present embodiment, described first distributing device 43 comprises second distributing device 431, it is used for selling the issue of thing equipment the described advertising message that is published automatically by described, more specifically, this second distributing device 431 can comprise broadcast control device (not shown among Fig. 7), be used to control the described playing device of selling thing equipment automatically and play the described advertising message that is published, for example when selling thing equipment automatically and having a display device, can control this display device and show the described advertising message that is published when described.And change in the example at one, described device 43 comprises the 3rd distributing device (not shown among Fig. 7), it is used for by buying the subscriber-related described advertising message that is published of user terminal issue of described target goods, particularly, the 3rd distributing device can comprise first dispensing device (not shown among Fig. 7) again, and it is used for by wireless communication mode the described advertising message that is published being sent to described user terminal.

In a variation example embodiment illustrated in fig. 7, described second determines that device 421 comprises that the 3rd determines device and the 4th definite device (not shown among Fig. 7), and the 4th determines that device is used for selecting the advertising message of described target goods as the described advertising message that is published from described alternative advertising message.In such variation example, once more the target goods is propagated, for example the hypothetical target goods is " Coca-Cola ", then can select the recommended information of Coca-Cola manufacturer or other new products as the described advertising message that is published.Change in the example at another, described second determines that device 421 comprises that the 3rd determines device and the 6th definite device (not shown among Fig. 7), the 6th determines that device is used for selecting at described target goods towards the advertising message of consumer groups as the described advertising message that is published from described alternative advertising message, for example when the target goods is " oolong tea " of sugar-free, then can come from described alternative advertising message, to select an advertising message as the described advertising message that is published at the crowd that may suffer from diabetes.

Embodiment illustrated in fig. 7 for refinement, next, Fig. 8 illustrates according to the first embodiment of the present invention, and first in the control device 4 shown in Figure 7 determined a structural representation that changes example of device.In the present embodiment, described first determines that device 42 ' comprise the 3rd determines that device the 4211, the 7th determines that device 423 and the 8th determines device 424.Wherein, described shopping instruction is sent by Shopping coupons, and correspondingly, the described the 7th determines that device 423 is used for determining according to described Shopping coupons the relevant information of described user terminal; The described the 8th determines that device 424 is used for determining to be published advertising message according to the relevant information of described user terminal.It will be appreciated by those skilled in the art that device that present embodiment provides is used for according to this Shopping coupons handling shopping instruction to described when selling thing equipment automatically one or more Shopping coupons being provided as the user.Particularly, when described Shopping coupons is stored in the mobile phone (user terminal), can be at first place Shopping coupons in the user terminal with selling recognition device identification that thing equipment is connected automatically, and then determine the relevant information of these user terminals by this device 423 by one.For example in the present embodiment, the described the 7th determines that device comprises that the 9th determines device 4231, and it is used for determining according to the unique identification information of described Shopping coupons the relevant information of the user terminal of the described Shopping coupons of acquisition.Particularly, by the user terminal downloads Shopping coupons time, provide the device recording of this Shopping coupons to download the unique identification information of the user terminal of this reward voucher, for example write down the unique identifier of the information and the Shopping coupons of described user terminal accordingly by a tables of data, thereby can be by this device 4231 these tables of data of visit according to the relevant information of obtaining described Shopping coupons corresponding user terminal, mobile phone model information for example.Further, the described the 8th determines that device 424 can select advertising message at this model mobile phone at the mobile phone of different model, for example the mobile phone issue at the model that does not have camera function has the advertising message of camera function mobile phone, and have the advertising message of the mobile phone of music function at mobile phone issue with camera, to form the advertisement segmentation, impel the user to buy new cell-phone.

In an above-mentioned variation example embodiment illustrated in fig. 8, the described the 7th determines that device 423 can be omitted.In such variation example, can determine the relevant information of described user terminal by other modes, for example, described user terminal directly is connected with the described thing equipment of selling automatically by a communication interface, and be downloaded on this user terminal by the described inventory of selling the thing goods that equipment is sold automatically of this interface, and then this user terminal can carry on the screen select target goods and send the shopping instruction at it.At this moment, except normal shopping information, can also comprise the information of described user terminal in this shopping instruction.When for example being applied to mobile phone, comprise: " SonyEonk750c/RICA Browser/SEMC Browse_Profile/MIDP_2.0Configuration/CLDC 1.1 " or similar content, wherein, above-mentioned " Sony " represents its manufacturer's information, " Eonk750c " GC group connector type information etc., do not repeat them here.

Further, Fig. 9 illustrates according to a second embodiment of the present invention, and first in the control device 4 shown in Figure 7 determined the structural representation of another variation example of device.In the present embodiment, described first determines that " comprise deriving means 425, it is used to obtain described user's relevant information to device 42; The 3rd determines device 4211; And the tenth determine device 426, and it is used for determining to be published advertising message according to described user's relevant information.Particularly, described deriving means 425 comprises that the 11 determines device 4251, it is used for determining according to described Shopping coupons described user's relevant information, for example ought there be one or more tables of data, wherein every record writes down a reward voucher and a user's information accordingly, and then this device 4251 is by reading the relevant information that these tables of data can obtain this user.It will be appreciated by those skilled in the art that similarly also and can obtain described user related information, will not give unnecessary details by the mode beyond the Shopping coupons.

Change in the example at one, the described the tenth determines that device 426 comprises that the 12 determines device (not shown among Fig. 9), and it is used for the advertising message that definite described user has watched; First judgment means (not shown among Fig. 9), it is used to judge whether the advertising message that described user has watched exists the continued broadcasting advertising message; And the 13 determine device (not shown among Fig. 9), and it is used for when there is the continued broadcasting advertising message in advertising message that described user has watched described continued broadcasting advertising message as the described advertising message that is published.Handle the process of issue continued broadcasting advertising message by these three devices, and in the present embodiment, then the continued broadcasting advertising message is handled as common advertising message, this does not influence flesh and blood of the present invention.

With reference to above-mentioned Fig. 7～Fig. 9, it will be appreciated by those skilled in the art that in a preferred embodiment, the described the 3rd determine device 4211 can comprise as shown in Figure 9 the 14 determine device 42113, it is used to determine the advertising message that is excluded; And the 15 determine device 42114, and it is used for selecting advertising message outside the described advertising message that is excluded as described alternative advertising message from all advertising messages.Wherein, the described advertising message that is excluded can be to this user's information releasing, for example can determine that by the historical issue record of an advertising message those have been published advertising message; For example can be again to be published the advertising message that number of times surpasses a certain threshold value, for example than the issue of other advertisements often 20 times advertisement or issue number of times surpass advertisement of 100 times or the like, those skilled in the art can realize this two devices in conjunction with prior art, do not repeat them here.

With reference to above-mentioned Fig. 1～Fig. 9, it will be appreciated by those skilled in the art that the present invention can be applied to multiple user terminal, for example mobile phone, personal digital assistant, notebook or blackberry, blueberry.According to different user terminals, the present invention can suitably change.For example when notebook has blue-tooth device, can communicate by blue-tooth device and the described thing equipment of selling automatically; And it then can directly be connected to realize selling the purpose that thing equipment sends the shopping instruction automatically to this with the described thing equipment of selling automatically by a data lines when not possessing wireless communication apparatus, does not repeat them here.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. one kind based on the control method of selling thing equipment issuing advertisement information automatically, wherein, comprises the steps:

A. receive the instruction that the user buys the target goods;

B. determine to be published advertising message according to described instruction;

C. issue the described advertising message that is published.

2. method according to claim 1, wherein, described instruction comprises the relevant information of described target goods, wherein, described step b comprises the steps:

B1. determine to be published advertising message according to the relevant information of described target goods.

3. method according to claim 2, wherein, described step b1 comprises the steps:

-determine alternative advertising message;

-from described alternative advertising message, select the advertising message of described target goods as the described advertising message that is published.

4. method according to claim 2, wherein, described step b1 comprises the steps:

-determine alternative advertising message;

-from described alternative advertising message, select the advertising message of Related product of described target goods as the described advertising message that is published.

5. method according to claim 4, wherein, the Related product of described target goods comprise in the following product any or appoint multiple:

The auxiliary products of-described target goods;

The related product of-described target goods; Perhaps

The substitute products of-described target goods.

6. method according to claim 2, wherein, described step b1 comprises the steps:

-determine alternative advertising message;

-from described alternative advertising message, select at described target goods towards the advertising message of consumer groups as the described advertising message that is published.

7. according to each described method in the claim 2 to 6, wherein, any in the described instruction as follows sends:

-Shopping coupons is provided;

-be provided for extracting the voucher of target goods; Perhaps

-by the described input media select target goods of selling thing equipment automatically.

8. according to each described method in the claim 1 to 7, wherein, described instruction is sent by user terminal, and described instruction comprises the relevant information of described user terminal, and wherein, described step b comprises the steps:

B2 '. determine alternative advertising message;

B3 '. determine to be published advertising message according to the relevant information of described user terminal.

9. method according to claim 8, wherein, described instruction comprises the Shopping coupons of described target goods, this Shopping coupons is placed in the described user terminal, wherein, also comprises the steps: before described step b3 '

B1 '. determine the relevant information of described user terminal according to described Shopping coupons.

10. method according to claim 9, wherein, described Shopping coupons has unique identification information, and described step b1 ' comprises the steps:

-according to the definite relevant information that obtains the user terminal of described Shopping coupons of the unique identification information of described Shopping coupons.

11. each described method in 10 according to Claim 8, wherein, the relevant information of described user terminal comprise in the following information each or appoint multinomial:

Brand message under the-user terminal;

Type information under the-user terminal;

The date of manufacture information of-user terminal;

The information of software version that-user terminal uses;

The information of the function that-user terminal possessed;

The screen resolution information of-user terminal;

Whether-user terminal possesses the information of audio plays and/or video file function;

Whether-user terminal possesses is taken pictures and/or the information of camera function;

The market orientation information of-user terminal; And

The pricing information of-user terminal.

12. according to each described method in the claim 1 to 11, wherein, described instruction directly or indirectly comprises the user's who buys described target goods relevant information, wherein, described step b comprises the steps:

B1 ". obtain described user's relevant information;

B2 ". determine alternative advertising message;

B3 ". determine to be published advertising message according to described user's relevant information.

13. method according to claim 12, wherein, described instruction comprises the Shopping coupons of described target goods, and this Shopping coupons is associated with described user's relevant information, and wherein, described step b1 " comprises the steps:

-determine described user's relevant information according to described Shopping coupons.

14. according to claim 12 or 13 described methods, wherein, described step b3 " comprises the steps:

-determine the advertising message that described user has watched;

-judge whether the advertising message that described user has watched exists the continued broadcasting advertising message;

There is the continued broadcasting advertising message in the advertising message that the described user of-Ruo has watched, then with described continued broadcasting advertising message as the described advertising message that is published.

15. according to each described method in the claim 3 to 14, wherein, the step of described definite alternative advertising message comprises the steps:

I. determine the advertising message that is excluded;

Ii. from all advertising messages, select advertising message outside the described advertising message that is excluded as described alternative advertising message.

16. method according to claim 15, wherein, the described advertising message that is excluded comprises any in the following advertising message or appoints a plurality of:

-surpass one or more advertising messages of first threshold with issue number of times in the relevant information associated advertisement information of described target goods;

-feedback the evaluation that provides via the user terminal of the same type of the user terminal that sends described instruction is lower than one or more advertising messages of second threshold value; And

-there are the relevant one or more advertising messages of manufacturer of competitive relation with the manufacturer of described target goods.

17. according to each described method in the claim 1 to 16, wherein, any during described step c comprises the steps:

-sell the issue of thing equipment the described advertising message that is published automatically by described; Perhaps

-by buying the subscriber-related described advertising message that is published of user terminal issue of described target goods.

18. one kind based on the control device of selling thing equipment issuing advertisement information automatically, it is characterized in that, comprising:

Receiving trap is used to receive the instruction that the user buys the target goods;

First determines device, is used for determining to be published advertising message according to described instruction; And

First distributing device is used to issue the described advertising message that is published.

19. control device according to claim 18, wherein, described instruction comprises the relevant information of described target goods, and wherein, described first determines that device comprises:

Second determines device, is used for determining to be published advertising message according to the relevant information of described target goods.

20. control device according to claim 19, wherein, described second determines that device comprises:

The 3rd determines device, is used for determining alternative advertising message; And

The 4th determines device, is used for selecting the advertising message of described target goods as the described advertising message that is published from described alternative advertising message.

21. control device according to claim 19, wherein, described second determines that device comprises:

The 3rd determines device, is used for determining alternative advertising message;

The 5th determines device, is used for selecting the advertising message of Related product of described target goods as the described advertising message that is published from described alternative advertising message.

22. control device according to claim 21, wherein, the Related product of described target goods comprise in the following product any or appoint multiple:

The auxiliary products of-described target goods;

The related product of-described target goods; Perhaps

The substitute products of-described target goods.

23. control device according to claim 19, wherein, described second determines that device comprises:

The 6th determines device, is used for selecting at described target goods towards the advertising message of consumer groups as the described advertising message that is published from described alternative advertising message.

24. according to each described control device in the claim 19 to 23, wherein, any in the described instruction as follows sends:

-Shopping coupons is provided;

-be provided for extracting the voucher of target goods; Perhaps

25. according to each described control device in the claim 18 to 24, wherein, described instruction is sent by user terminal, and described instruction comprises the relevant information of described user terminal, wherein, described first determines that device comprises:

The 8th determines device, is used for determining to be published advertising message according to the relevant information of described user terminal.

26. control device according to claim 25, wherein, described instruction comprises the Shopping coupons of described target goods, and this Shopping coupons is placed in the described user terminal, and wherein, described first determines that device also comprises:

The 7th determines device, is used for determining according to described Shopping coupons the relevant information of described user terminal.

27. control device according to claim 26, wherein, described Shopping coupons has unique identification information, and the described the 7th determines that device comprises:

The 9th determines device, is used for determining according to the unique identification information of described Shopping coupons the relevant information of the user terminal of the described Shopping coupons of acquisition.

28. according to each described control device in the claim 25 to 27, wherein, the relevant information of described user terminal comprise in the following information each or appoint multinomial:

Brand message under the-user terminal;

Type information under the-user terminal;

The date of manufacture information of-user terminal;

The information of software version that-user terminal uses;

The information of the function that-user terminal possessed;

The screen resolution information of-user terminal;

The market orientation information of-user terminal; And

The pricing information of-user terminal.

29. according to each described control device in the claim 18 to 28, wherein, described instruction directly or indirectly comprises the user's who buys described target goods relevant information, wherein, described first determines that device comprises:

Deriving means is used to obtain described user's relevant information;

The tenth determines device, is used for determining to be published advertising message according to described user's relevant information.

30. control device according to claim 29, wherein, described instruction comprises the Shopping coupons of described target goods, and this Shopping coupons is associated with described user's relevant information, and wherein, described deriving means comprises:

The 11 determines device, is used for determining according to described Shopping coupons described user's relevant information.

31. according to claim 29 or 30 described control device, wherein, the described the tenth determines that device comprises:

The 12 determines device, is used for the advertising message of determining that described user has watched;

First judgment means is used to judge whether the advertising message that described user has watched exists the continued broadcasting advertising message;

The 13 determines device, is used for when there is the continued broadcasting advertising message in advertising message that described user has watched described continued broadcasting advertising message as the described advertising message that is published.

32. according to each described control device in the claim 20 to 31, wherein, the described the 3rd determines that device comprises:

The 14 determines device, is used to determine the advertising message that is excluded;

The 15 determines device, is used for selecting advertising message outside the described advertising message that is excluded as described alternative advertising message from all advertising messages.

33. control device according to claim 32, wherein, the described advertising message that is excluded comprises any in the following advertising message or appoints a plurality of:

34. according to each described control device in the claim 18 to 33, wherein, described first distributing device comprises as in the lower device any:

-the second distributing device is used for selling the issue of thing equipment the described advertising message that is published automatically by described; Perhaps

-Di three distributing devices are used for by buying the subscriber-related described advertising message that is published of user terminal issue of described target goods.

35. control device according to claim 34, wherein, described second distributing device comprises:

Broadcast control device is used to control the described playing device of selling thing equipment automatically and plays the described advertising message that is published.

36. control device according to claim 34, wherein, described the 3rd distributing device comprises:

First dispensing device is used for by wireless communication mode the described advertising message that is published being sent to described user terminal.

37. each described method and/or according to each described control device in the claim 25 to 36 in 17 according to Claim 8, wherein, described user terminal comprises any in the following equipment:

-mobile phone;

-personal digital assistant;

-notebook; Perhaps

-blackberry, blueberry.

38. sell thing equipment automatically for one kind, it is characterized in that, comprise according to each described control device in the claim 18 to 37.

39. one kind based on the ad distribution control system of selling thing equipment issuing advertisement information automatically, it is characterized in that, comprises that wherein, described control device and one or more are sold thing equipment automatically and communicated according to each described control device in the claim 18 to 37.