KR101603761B1 - Advertising System and Method Using Alarm Service based on Gyro Sensor - Google Patents

Abstract

The present invention provides an advertising system and an advertising method via the provision of an alarm service based on a gyro-sensor and, more specifically, a marketing method, by which an advertising sound source generated to advertise one or more among a corporate image, a product and a service is played as an alarm sound according to alarm setting and the alarm sound is configured to be exposed to a consumer for a specific span of time by allowing the alarm sound to be stopped only after a certain game is performed using a gyro-sensor.

Description

[0001] The present invention relates to an advertising system and an advertisement method using an alarm service based on a gyro sensor,

The present invention relates to an advertisement system and an advertising method for providing an alarm service based on a gyro sensor, and more particularly, to an advertisement system for advertising an advertisement image, a product and a service, And to provide a marketing method in which an alarm sound is stopped when a predetermined game is performed using a gyro sensor so that an alarm sound is exposed to a consumer for a predetermined time.

In the past, in the 1900s, more than 90% of advertisements using TV ads, newspapers, and flyers were used to advertise specific goods or services. However, with the development of computer systems, Since then, advertising strategies have begun to change. Banner advertising on the Internet Web page, advertising using the homepage, and advertisement through the Internet have been popular for decades, and as the Internet has expanded to mobile phones, especially smartphones, It is becoming more and more popular, and smartphone marketing is growing rapidly.

Since the Internet connection is available on smartphones, advertisements that were previously exposed using desktop computers and notebook computers have been expanded to smartphones, which have been developed to use application programs installed on smartphones according to consumers' choice.

However, the advertisement form using the application program can not develop a marketing method largely different from the method in which the application is activated after the application is activated in the form of a banner on a pop-up screen or an application screen.

As a prior art document related thereto, Korean Patent Laid-Open Publication No. 10-2012-0090135 entitled " Mobile Application Program Advertisement Transaction System and Method "relates to an advertisement transaction method of an application program and includes (a) Collecting registration information including information, network usage information, usage age information, and size of the advertisement block; (b) receiving advertisements from advertisers; (c) determining an advertisement to be inserted based on information of an application program, network usage information, age group information, and size of an advertisement block; (d) calculating and recording a view of an advertisement in the advertisement block by an application program user; and (e) compensating the application program developer based on the viewing record of the advertisements in the advertisement block.

Although this is done using an application program, the method of performing the advertisement does not deviate much from the existing method, and the point of utilizing the function of the smartphone itself is not described.

Also, Korean Patent Registration No. 10-1446651 entitled " Method of Providing Advertising Application Program "is a method of providing an advertisement application program accompanied by data transfer, comprising: connecting a first mobile terminal to a device in which a data transfer program is installed; Extracting first terminal information of the first mobile terminal from a management server connected to the device; The apparatus executing the program and reading the stored data from the first mobile terminal based on the first terminal information received from the management server; Connecting a second mobile terminal to the device; Extracting second terminal information of the second mobile terminal from the management server; The device converting the data based on the second terminal information received from the management server; The device receiving an advertisement application program from an advertising agency server; And the device sending the converted data and the advertisement application program to the second mobile terminal. As a result, it is possible for the user (i.e., the smartphone purchaser) to easily and easily perform the data transfer according to the change of the smartphone without incurring the cost, and to provide free supplementary services to the smartphone purchasing customer, For former application developers, it is possible to create profit model through advertisement, and for application program developer, it is about technology that can promote advertisement program developed at low cost.

However, this technology also focuses on easy access to supplementary services even when the smartphone is changed. However, the functions of the smartphone itself, in particular, the use of the gyro sensor, are not described.

Therefore, it is necessary to develop a novel advertising method that uses the basic functions of the smartphone itself in the advertisement market based on communication network which can be infinitely expanded.

[Patent Document 1] Korean Patent Publication No. 10-2012-0090135 "Mobile Application Program Advertisement Transaction System and Method ", August 17, 2012 [Patent Document 2] Korean Patent Registration No. 10-1446651 "Method of Providing Advertising Application Program ", 2014.09.25

In view of the above problems, the present invention provides an advertisement method for marketing using an alarm sound corresponding to a basic function of a smartphone. For this purpose, a method of exposing advertisement music to a user of a user terminal having a consumption potential by connecting an alarm function and an advertisement function to an user terminal through an application program is interlocked through an wired / wireless communication between an advertiser terminal, a management server, and a user terminal I want to develop.

In particular, the alarm sound is reproduced in accordance with the alarm time, and the operation object and the target object are generated by using the gyro sensor on the screen of the smartphone, And a system and method for controlling and controlling the system.

Also, a system and a method for stimulating a user's high-mission mission performance by paying a point according to degree of difficulty for reaching a target object are developed.

According to an aspect of the present invention, there is provided an advertisement sound source information generating unit for generating advertisement sound source information including sound source data and metadata, A terminal 100; A management server (200) for receiving advertisement sound source information from a plurality of advertiser terminals through wired / wireless communication and building and updating an advertisement sound source information DB; And a gyro sensor, and is provided with an application program interlocked with the management server, and receives and stores all or part of the advertisement sound source information of the advertisement sound source information DB of the management server according to a request of the application program The user terminal 300 is configured to reproduce the sound source data of the advertisement sound source information randomly selected from the advertisement sound source information stored in the user terminal at the set alarm time or according to the setting condition as an alarm sound , A specific type of operation object and a target object are generated on the screen of the user terminal simultaneously with the alarm sound reproduction and the position of the operation object is changed according to the movement of the user terminal sensed by the gyro sensor, When the object is superimposed on the object, Of playing with the gyro sensor-based alarm service that is configured to stop to provide a method of advertising and advertising system.

The present invention has the following effects.

1. The alarm sound can be variously selected or randomly reproduced according to the conditions set by the user, thereby effectively exposing the advertisement to the user.

2. Especially, it is the setting according to the user's need to set the alarm time, so you can access the advertisement music naturally when you need to do it, so you can perform both functions of 1) alarm function and 2) It is effective.

3. The advertiser pays the advertisement fee according to the number of times played by the alarm sound, and when the user purchases the advertisement product reproduced by the alarm sound, the advertiser and the user can win-win As a strategy, the advertising effect can be even higher.

4. In particular, since the game using the gyro sensor is generated together with the reproduction of the alarm sound and the mission is completed, the alarm sound reproduction is stopped so that the reproduction of the alarm sound is guaranteed for a certain period of time, Is effective because you can receive points when you perform a mission.

Figure 1 is a schematic diagram of a system of the present invention.
2 is a flow chart of an advertising method implemented by the system of the present invention.
[Fig. 3] is an embodiment in which the present invention is implemented through an application program.
4 is an example of an application program screen of the present invention.
5 is a diagram illustrating a process in which advertisement sound source information is determined by an alarm sound according to a setting condition.
6 is a diagram illustrating a process in which advertisement sound source information of a store within a predetermined radius is provided.
7 is a view illustrating an example of a screen of a user terminal based on a gyro sensor performed when an alarm sound is reproduced according to the present invention.
FIG. 8 is an embodiment table in which the degree of difficulty is classified according to sizes of an operation object and a target object according to the present invention.

The present invention provides advertisement source information generated to advertise at least one of a corporate image, a product, and a service, the advertisement terminal 100 generating advertisement sound source information including sound source data and metadata. A management server (200) for receiving advertisement sound source information from a plurality of advertiser terminals through wired / wireless communication and building and updating an advertisement sound source information DB; And a gyro sensor, and is provided with an application program interlocked with the management server, and receives and stores all or part of the advertisement sound source information of the advertisement sound source information DB of the management server according to a request of the application program The user terminal 300 is configured to reproduce the sound source data of the advertisement sound source information randomly selected from the advertisement sound source information stored in the user terminal at the set alarm time or according to the setting condition as an alarm sound , A specific type of operation object and a target object are generated on the screen of the user terminal simultaneously with the alarm sound reproduction and the position of the operation object is changed according to the movement of the user terminal sensed by the gyro sensor, So that the playback of the alarm sound is stopped when the object is reached Configured to provide a framework through advertising gyro sensor-based alarm services.

Also, according to the present invention, the application program of the user terminal adjusts the size of one or more of the motion object and the target object according to the total reproduction time information of the sound source data of the selected advertisement sound source information, And an advertisement system for providing an alarm service based on the gyro sensor.

Further, in the present invention, the application program of the user terminal accumulates a certain point with the set member ID when the alarm sound reproduction is performed with the sound source data of the selected advertisement sound source information and the operation object reaches the target object, And an advertisement system for providing an alarm service based on a gyro sensor, wherein the advertisement system is configured to be used when purchasing products in an online or offline store interlocked with an application program.

Further, in the present invention, the application program of the user terminal accumulates a certain point by a set member ID when the operation object reaches the target object in a state in which the sizes of the target object and the operation object are inputted in advance, And an advertisement system for providing an alarm service based on the gyro sensor, wherein the advertisement system is configured to be differentiated according to the size of the target object and the operation object.

The management server 200 collects metadata of the advertisement sound source information reproduced by the alarm sound from the user terminal 300 when the sound source data of the advertisement sound source information is reproduced, Periodic collection information of the sound source information is periodically collected to thereby calculate statistical information on the advertisement sound source information reproduced for a predetermined period of time and periodically transmit the advertisement charge information corresponding to the statistical information to each of the advertiser terminals 100 And an advertisement system providing alarm service based on the gyro sensor.

Further, the metadata of the advertisement sound source information generated by the advertiser terminal is stored in the advertisement sound source information DB of the management server in a state further including the seller location information, and the application program of the user terminal may include location information The sound source data of the sound source information selected from the advertisement sound source information including the sales location information within the predetermined radius from the advertisement sound source information as meta data is reproduced as an alarm sound by providing an alarm system based on the gyro sensor .

Further, the metadata of the advertisement sound source information further stores data on at least one of gender, age, region, marital status, occupation, items of interest, reproduction time, sound genre, and interest brand, The control unit 300 receives data of at least one of sex, age, region, marital status, occupation, items of interest, reproduction time, sound genre, and brand of interest as setting conditions on the screen provided through the application program, And the sound source data of the advertisement sound source information selected randomly among the advertisement sound source information including the corresponding meta data is reproduced as an alarm sound. The present invention also provides an advertisement system based on a gyro sensor based alarm service.

In addition, the present invention is characterized in that the management server 200 stores purchase information of the user terminal or purchase information of the advertisement terminal of the advertisement sound source information reproduced by the alarm sound in an online or offline store interlocked with the application program of the user terminal Is issued from the user terminal, an additional discount coupon is issued with the member ID set in the application program of the user terminal, together with the advertisement system providing the alarm service based on the gyro sensor.

In the present invention, the management server 200 transmits discount coupon billing information to the advertiser terminal 100 that has provided advertisement sound source information for the amount corresponding to the additional discount coupon. The gyro sensor based alarm It also provides an advertising system through service provision.

As described above, according to the present invention, the advertisement function is combined with the alarm function using the user terminal 300 represented by the smart phone, so that the advertisement music is reproduced without using the general alarm sound as the alarm sound, and the movement of the user terminal based on the gyro sensor And to provide an advertisement strategy for securing the advertisement time for a certain period of time by stopping the reproduction of the alarm sound through a specific game or mission.

Figure 1 is a schematic diagram of a system of the present invention. Hereinafter, each component will be described in detail.

As a first component, the advertiser terminal 100 generates advertisement sound source information in order to advertise at least one of a corporate image, a product, and a service. Preferably, the advertisement sound source information includes sound source data for replacing an existing alarm sound, and metadata including basic information of the sound source data.

Since the sound source data becomes an alarm sound, it is preferable that the user is made to be able to perceive an alarm sound even if he is busy with other tasks or is sleeping. Also, the metadata includes the producer company information of the sound source data, advertiser (advertisement company) information, reproduction time information, advertisement target information, and the like. Particularly, in the metadata, if there is a sale place of the advertisement object, contents of the offline store place information may be further included. The metadata may be basic information for requesting an advertisement fee according to the number of reproduction times of the sound source data.

The metadata may be a subject of comparison of conditions for selecting advertisement sound source information as an alarm sound in a user terminal, which will be described later. The metadata includes sex, age, area, marital status, occupation, Information related to the genre of the sound source, the brand of interest, and the location information of the selling place can be set variously. For example, sex can be divided into male, female, and age groups of 20s, 30s, 40s, and 50s, and regions can be stored by city, province, Students are interested in the following subjects: Film / Performance, Shopping, Fashion / Beauty, Food, Sports, Travel, Education, Self-development, Arts, Children , A car, a game, and so on.

In the present invention, the management server 200 needs to be constructed as a central axis connecting an advertiser and a user who is a target of advertisement, and the advertiser terminal plays a role of providing advertisement sound source information to a management server. In particular, the advertiser terminal 100 may directly generate the advertisement sound source information, store the generated advertisement sound source information, and transmit the generated advertisement sound source information to the management server 200, which is interlocked when necessary.

As such a second component, the management server 200 receives advertising sound source information from a plurality of advertiser terminals through wire / wireless communication, and builds and updates the advertisement sound source information DB. The management server 200 receives the advertisement sound source information from the advertiser who has previously agreed to provide the alarm sound to the advertisement sound, and stores the received advertisement sound source information in the established database and the advertisement sound source information DB. The management server 200 may additionally receive advertisement sound source information from the advertiser terminal at any time, and the received advertisement sound source information is additionally stored and updated in the advertisement sound source information DB. As a result, the user terminal can retain advertisement sound source information in the management server without fail. This is because the user terminal can quickly select necessary advertisement sound source information from the advertisement sound source information held by the user terminal. In this case, the user terminal does not need to exchange information through the wired / wireless communication with the management server 200, So that it is possible to perform a quick playback.

The management server 200 receives the advertisement sound source information from the advertiser, and provides the advertisement sound source information to the user terminal 300 as an alarm sound to serve as an intermediary so that the user can identify the advertisement target user as users who need to sound an alarm. In the case of identifying users who need an alarm sound, it is different from a general advertisement method in which an advertiser sets an alarm according to his /

As a third component, the user terminal 300 is provided with an application program interlocked with the management server and receives and stores the entire advertisement sound source information from the advertisement sound source information DB to the management server at the request of the application program Role.

The user terminal 300 may receive the advertisement sound source information from the management server in advance according to conditions, and may store the downloaded advertisement sound source information by connecting to the management server in real time. In particular, it is desirable to receive the whole of the advertisement sound source information DB and to store it in the user terminal itself. In this case, when the problem occurs in the vicinity of the actual alarm time in the area where the interoperability with the management server is low, It is possible to download advertisement sound source information of the management server in advance and store the downloaded advertisement sound source information in the user terminal itself. In addition, when the user terminal 300 randomly selects an alarm sound, or randomly selects an alarm sound at random under a certain condition, the user terminal 300 is to quickly select from the advertisement sound source information stored in the user terminal. In this case, it is possible to perform control processing within the user terminal 300 itself without requiring information exchange through wired / wireless communication at all times with the management server, thereby enabling quick reproduction.

In particular, the user terminal 300 accesses the management server 200 in real time and receives updated advertisement sound source information from the management server 200 and stores the advertisement sound source information. In the user terminal 300, If the updated advertisement sound source information exists in the management server 200 in real time after the installation of the application program, the advertisement sound source information stored in the user terminal is missing I can not.

In addition, a gyro sensor is built in or provided to the user terminal. At the same time as the alarm sound is reproduced, a specific type of operation object and a target object are generated on the screen of the user terminal, and the gyro sensor And the playback of the alarm sound is stopped when the motion object reaches the target object by changing the position of the motion object.

The program of the user terminal may be configured such that when the motion object generated on the screen of the user terminal is moved through the gyro sensor provided in the user terminal to reach the target object simultaneously or sequentially generated with the motion object, can do. FIG. 7 is a diagram illustrating a screen of a user terminal based on a gyro sensor performed when an alarm sound is reproduced according to an embodiment of the present invention. FIG. to be.

The playback time of the alarm sound may differ depending on the playback time of the advertisement sound source information. Therefore, if the motion object arrives at the target object too soon than the total playback time and the alarm sound is stopped, there is no advertisement effect, so it is necessary to control the difficulty for the mission performance.

On the other hand, according to the present invention, the size of one or more of the operation object and the target object is adjusted according to the total reproduction time information of the sound source data of the advertisement sound source information selected through the application program of the user terminal, The time required to control the time required to control the operation of the vehicle.

As shown in FIG. 8, the motion object can be directed to the target object by adjusting the angle of the user terminal. At this time, the larger the area of the target object, the easier it is for the motion object to reach the target object. Can be adjusted.

In particular, the application program of the user terminal accumulates a certain point by a set member ID when the alarm sound is reproduced with the sound source data of the selected advertisement sound source information and the operation object reaches the target object, It can be configured so that it can be used at the time of purchasing products in an interlocked online or offline store.

In this case, the application program of the user terminal accumulates a certain point by the established member ID when the operation object reaches the target object in a state in which the sizes of the target object and the operation object are inputted in advance, And differentiated according to the size of the operation object.

In the present invention, the sizes of the motion object and the target object are adjusted through statistical and mathematical calculation so that the average time for the motion object to reach the target object is longer than the total playback time information of the sound source data for the advertisement sound source information. The sizes of the operation object and the target object may be variously set according to the degree of difficulty and the points paid when the operation object reaches the target object according to the degree of difficulty selected by the user may be differentiated. The user of the user terminal sets the specific size of the various operation objects and the target object in the application program in advance and reaches the target object on the screen when the alarm sound is reproduced so that the user can receive the point while stopping the alarm sound have.

For example, when the sound source data of the advertisement sound source information having the total reproduction time information of 20 seconds is reproduced as the alarm sound, the operation object and the target object are displayed in the size of "1 step" set in advance on the screen of the user terminal. At this time, when the user moves the user's terminal at a different angle, the moving object moves in the direction detected by the gyro sensor built in the user terminal, and 20 points can be paid when the user reaches the target object. If the user pre-sets the motion object and the target object in a "two-step" level having a higher degree of difficulty, the user can receive a higher point of 30 points if the motion object reaches the target object.

Since the dispensing of points is different according to the degree of difficulty, it can be configured to pay points because the mission has been accomplished in that the alarm object has reached the target object separately from whether the alarm sound has been stopped at the full playback information time .

In detail, additional points can be paid when the information reaches the information time before the total reproduction at a specific difficulty level. For example, if you reach a level of difficulty of only 18 seconds, despite 20 seconds of total play time, you can pay extra points. In this way, since the alarm sound is provided as an advertisement sound source, the advertiser can enjoy the advertisement effect through the leading action of the user while providing the point through the game for stopping the alarm sound, It is possible to induce positive advertisement acceptance.

In addition, the application program of the user terminal further generates advertisement image information in a lower layer in a state where basic information constituting a screen of the user terminal is displayed in an upper layer, and displays an operation object and a target object in the upper layer When the operation object is configured to control the user terminal so that the advertisement image information is exposed on the screen of the user terminal by deleting basic information of the position corresponding to the displacement of the operation object, The advertisement image information exposed through the lower layer of the basic information deleted on the way may be added to match the advertisement information of the corresponding advertisement image information.

At this time, the alarm sound can be stopped only once the target object is reached. In this case, the point can be paid out when the alarm sound is quickly turned off. In addition, when the advertisement image displayed on the lower layer is matched with what advertisement, It is possible to configure the terminal to acquire additional points when the user of the user terminal matches the advertisement as in the case of matching the text in the window. The application program of the user terminal may be any means for inputting text, voice, or the like as the step of confirming what advertisement is.

In addition, the metadata of the advertisement sound source information generated by the advertiser terminal is stored in the advertisement sound source information DB of the management server in a state further including the sales location information, and the advertisement sound source information selected by the user terminal as an alarm sound is transmitted to the user terminal The advertisement sound source information including the sales location information within the predetermined radius as meta data from the positional information of the advertisement sound source information.

In order to provide advertisements for nearby sale sites in accordance with more accurate distance information, the sales information may be provided to the sales person, Location information can be stored as metadata. Although the location information is not limited to the location information, it is preferable that the location information is displayed in accordance with the GPS method or by using the same display method as the location information of the user terminal 300.

Extracts advertisement sound source information including metadata corresponding to dealer location information within a predetermined predetermined radius from the location information of the user terminal 300 and extracts advertisement sound source information selected randomly or in accordance with the setting conditions as described above Select with alarm sound. In this case, the user is able to access the advertisement that can actually benefit or purchase, and the user is connected to the purchase.

FIG. 6 is a view illustrating a process of providing advertisement sound source information of a store within a certain radius, and can be confirmed by referring to the advertisement sound source information. For example, if the radius is set within 500m from the current position of the user, the user can receive the bbc chicken advertisement, the Lotte department store advertisement, and the Jaws tteokbok commercial. In this case, when listening to the bbq chicken ad sound source by an alarm sound and using the accumulated bbq point, the additional discount coupon is issued to purchase the bbq chicken, and the configuration related to the point will be described later.

The user of the user terminal activates the application program to set the alarm time on the screen provided by the application program, to randomly select the advertisement sound source information as the alarm sound, to select the advertisement sound source information according to the setting condition, . In addition, the advertisement sound source information can be directly selected, or conditions can be set and the advertisement sound source information matching the condition can be selected at random.

If the selected advertisement sound source information is one according to the setting condition, it can be determined as an alarm sound immediately. However, if a plurality of pieces of advertisement sound source information are extracted according to the setting condition, the application program randomly selects one of them.

There are no limitations on the setting conditions. However, in the present invention, the user terminal 300 may be provided with various setting conditions such as sex, age, region, marital status, occupation, items of interest, The at least one of the brands of interest may be input as a setting condition, randomly selected from the advertisement sound source information including the metadata corresponding to the setting condition, and played back as an alarm sound.

To this end, the metadata of the advertisement sound source information needs to further store data on at least one of gender, age, region, marital status, occupation, items of interest, reproduction time, sound genre, The terminal 300 extracts the advertisement sound source information including the metadata corresponding to the setting conditions input through the application program, and randomly selects one of the sound source information and reproduces the selected sound source as an alarm sound.

In the metadata, information corresponding to gender, age, region, marital status, occupation, items of interest, reproduction time, genre of music genre, brand of interest, location information of the selling place can be variously set. You can also give it a direct input. For example, sex can be divided into male, female, and age groups of 20s, 30s, 40s, and 50s, and regions can be stored by city, province, Students are interested in the following subjects: Film / Performance, Shopping, Fashion / Beauty, Food, Sports, Travel, Education, Self-development, Arts, Children , A car, a game, or the like, or a directly input keyword may be stored.

For example, when the gender is female, the age is 20, unmarried, and the item of interest is set as cosmetics, the application program of the user terminal determines that the metadata of the advertisement sound source information stored in the user terminal is female, , Unmarried person, and cosmetics are extracted. The setting condition may be an intersection (or) or a union (or) depending on the setting.

5 is a view illustrating a process in which advertisement sound source information is determined by an alarm sound in accordance with a setting condition.

Especially, in case of setting an alarm in relation to the playback time, most cases are for 1) schedule management and 2) weather time management. 1) For the schedule management, the alarm sound playback time may be short, but 2) It is effective that the playback time is long for the weather time management. The musical genre is preferably a relatively quiet music in the case of 1) and a loud tone in the case of 2).

The advertising brand may also include an advertising company (e.g., LG Electronics) or an advertising product (e.g., Whisen).

For example, if the user selects "cell phone" as an item of interest of the setting condition of the alarm sound, the application program searches the metadata corresponding to the cell phone advertisement music, randomly selects the cell phone advertisement sound source information, Regenerated. If you choose "Samsung" as your favorite brand and "cell phone" as your favorite item with more granular terms, you can filter by Samsung product only. This can be controlled by a user who is an advertisement receiver, in order to receive an additional discount on a product to be purchased, in connection with the point system described below. That is, in the present invention, rather than being an advertiser, the user, who is an ad receiver, decides on which ad to expose himself / herself to, and accumulates points, so that it is possible to accept advertisements spontaneously.

In the state where the advertisement sound source information is stored in the user terminal, the user terminal sets the alarm time through the application program, and then the sound source data of the advertisement sound source information is reproduced as an alarm sound at the alarm time, . In the past, the alarm sound was not used as an advertising strategy. In general, the advertisement was frequently exposed to a user, that is, an ad-sponsor through an action rather than a voluntary acceptance of the user. In the present invention, An alarm is set. By setting the alarm, the user is voluntarily accommodated for the benefit of the user, so that the user's repulsion can be minimized.

According to the system of the present invention, when advertisement sound source information is reproduced as an alarm sound, the advertiser terminal basically pays advertisement fee to the management server according to advertisement exposure.

In particular, the management server 200 collects the metadata of the advertisement sound source information reproduced by the alarm sound from the user terminal 300 at the time of reproducing the advertisement sound source information or reproduces the metadata of each advertisement sound source information generated by the user terminal 300 The statistical information on the advertisement sound source information reproduced for a predetermined period of time is collected by collecting the information on the number of times, The advertiser terminal 100 periodically transmits advertisement fee billing information corresponding to the statistical information to the advertiser terminal 100. The advertisement billing information for billing an advertisement fee to the advertiser who receives the advertisement provided by the management server The metadata is used. The management server transmits metadata of the reproduced advertisement sound source information to the management server through the application program when the user terminal is reproduced as an alarm sound to confirm that the alarm sound is reproduced, .

Alternatively, the method may further include storing and updating the number-of-times-of-plays information by controlling the application program according to the advertisement sound source information, and transmitting the information to the management server collectively. The application program is interlocked with the management server and is capable of transmitting the reproduction count information or the metadata in real time.

Also, the advertiser terminal 100 may receive statistical information from the management server and utilize it as marketing data.

Particularly, in the present invention, in order to induce a spontaneous ad reception form, the application program of the user terminal accumulates a certain point by a set member ID when an operation object reaches a target object, and the point is stored in an online or offline store And can be used for purchasing products at a store.

3 is an example of the present invention when the present invention is implemented through an application program, and Fig. 4 is an embodiment of an application program screen of the present invention. Referring to this, in the present invention, a user can set an alarm and check the process of receiving a point using an application program.

The user of the user terminal 300 can accumulate the points suggested by the advertiser terminal or the management server in the member information corresponding to the registered or registered member ID when the advertisement sound source information is reproduced.

The points may be provided in the application program, and the payment information may be provided to the management server. This is to quickly provide a point in advance with the management server or the advertiser terminal. These points of the advertisement sound source information may be included in the advertisement charge information that the management server charges to the advertiser terminal. Even if the reproduction of the advertisement sound source information is not completed, the point is paid according to the reproduction time, and if the alarm sound is no longer needed, even if the reproduction is stopped in the middle, You can also acquire some parts. For example, in case of 1 minute advertisement sound source information, it is possible to accumulate 100 points for 1 minute reproduction, 50 points for 30 seconds reproduction, and 10 points for 20 seconds reproduction. At this time, the operation object may be paid or duplicated as a payout point when it reaches the target object.

The accumulated points can be used as cash at the time of purchasing the product in an online or offline store linked to the application program. In the case of the online store, the application program can be linked with a link or an icon. In the case of an offline store, the application program can be linked with providing a telephone number and location information.

In particular, the management server 200 receives from the user terminal purchase information or purchase information of the advertisement item purchased from the advertisement sound source information reproduced by the alarm sound in an online or offline store linked to the application program of the user terminal If the advertisement effect is generated by playing back the advertisement sound source information by being exposed to the advertisement, the user can receive the additional discount coupon as an application program of the user terminal as the benefit of the reproduction of the advertisement sound source information The additional discount coupon can be used immediately when purchasing the advertisement item (if payment is made according to the information of the purchase request), or may be used at the time of additional purchase (if payment is made according to the purchase information ). Upon receiving the desired purchase information or purchase information, the issuance of the additional discount coupon can be determined, and it may be provided at random.

At this time, an issuance condition of an additional discount coupon can be added in various ways such as issuing an additional discount coupon only when the point is used.

As you can see in the example above, if you listen to a bbq chicken sounding an alarm sound and purchase a bbq chicken using the earned points, you will receive an additional discount coupon so that the advertiser can see the effect of the advertisement. You can buy goods at the same price.

When the use of the additional discount coupon is completed, the management server 200 may transmit the discount coupon billing information to the advertiser terminal providing the corresponding advertisement sound source information for the amount corresponding to the additional discount coupon . The discount coupon information is billed to the advertiser terminal of the article purchased by the user of the user terminal. The discount coupon information can be claimed by assuming that the advertisement is benefited by using the present system.

The advertiser terminal 100 can receive statistical analysis information on a plurality of pieces of advertisement sound source information held together with the advertisement by receiving from the management server and can analyze the effect of the advertisement sound source itself and receive feedback as marketing materials.

In addition, the advertisement method using the system of the present invention can be presented as follows.

In the present invention, an advertiser terminal 100 generates and transmits advertisement sound source information including sound source data and metadata as advertisement sound source information generated to advertise at least one of a corporate image, a product, and a service. A management server (200) for receiving advertisement sound source information from a plurality of advertiser terminals through wired / wireless communication and building and updating an advertisement sound source information DB; And a gyro sensor, and a user terminal (300) installed with an application program interlocked with the management server and receiving and storing the entire advertisement sound source information of the advertisement sound source information DB of the management server at the request of the application program The method comprising the steps of: (1) receiving the alarm time and alarm tone condition information through an installed application program; (2) the user terminal selects any of the advertisement sound source information corresponding to the alarm sound condition information at the alarm time set through the application program, and reproduces the sound source data of the corresponding advertisement sound source information as an alarm sound; And (3) the user terminal generates a specific type of operation object and a target object on the screen of the user terminal at the same time of playing the alarm sound through the application program, and controls the operation of the user terminal in response to the movement of the user terminal sensed by the gyro sensor And stopping the reproduction of the alarm sound when the operation object reaches the target object by changing the position of the object. The present invention provides an advertisement method by providing an alarm service based on a gyro sensor.

Also, in the present invention, the application program of the user terminal adjusts the size of one or more of the motion object and the target object according to the total reproduction time information of the sound source data of the selected advertisement sound source information, And controlling the time required until the reproduction of the sound is stopped. The present invention also provides an advertisement method using an alarm service based on the gyro sensor.

(3-1-1) The user terminal reproduces an alarm sound with the sound source data of the selected advertisement sound source information, and when the operation object reaches the target object, And accumulating a certain point that can be used at the time of purchasing a product in an online or offline store through the application program. The present invention also provides an advertisement method using an alarm service based on a gyro sensor.

(3-1-2) The user terminal pre-sets the size of the target object and the motion object through the application program. When the motion object reaches the target object, the user terminal sets a predetermined point And accumulating the points through the application program, the points being differentiated according to sizes of the target object and the motion object; The present invention also provides an advertisement method by providing an alarm service based on a gyro sensor.

(4) The management server 200 collects the metadata of the advertisement sound source information selected as an alarm sound from the user terminal 300 at the time of reproducing the sound source data of the advertisement sound source information, Calculating statistical information on the advertisement sound source information reproduced for a predetermined period by periodically collecting information on the number of times of reproduction of each advertisement sound source information by period and transmitting advertisement fee billing information corresponding to the statistical information periodically to each of the advertiser terminals; The present invention also provides an advertisement method by providing an alarm service based on a gyro sensor.

In addition, the metadata of the advertisement sound source information generated by the advertiser terminal is stored in the advertisement sound source information DB of the management server, further including the seller location information, and the step (1) The location information of the user terminal may be located within a predetermined radius of the location information of the user terminal, and the step (2) may include, as metadata, seller location information within a predetermined radius from the location information of the user terminal And an advertisement method using an alarm service based on a gyro sensor.

In addition, the metadata of the advertisement sound source information may further include at least one of sex, age, region, marital status, occupation, items of interest, reproduction time, sound genre, The user terminal 300 may store at least one of sex, age, area, marital status, occupation, items of interest, reproduction time, sound genre, and brand of interest in the screen provided through the application program as alarm tone condition information Wherein the advertisement sound source information is randomly selected among the advertisement sound source information including the metadata corresponding to the alarm sound condition information, and the step (2) Method.

(3-2) According to the present invention, the management server 200 stores purchase information, which is obtained by purchasing an advertisement item of advertisement sound source information reproduced by the alarm sound, in an online or offline store linked with an application program of the user terminal, And issuing an additional discount coupon with the member ID when receiving the discount coupon from the terminal 300. The present invention also provides an advertisement method using an alarm service based on a gyro sensor.

(4-1) The management server (200) transmits discount coupon billing information to the advertiser terminal (100) providing the advertisement billing information for the amount corresponding to the additional discount coupon The present invention also provides an advertisement method using an alarm service based on a gyro sensor.

2 is a flow chart of an advertising method implemented by the system of the present invention. It should be noted that since the advertisement method is the same as the advertisement system described above, the description of the duplicated basic system is omitted.

In step (1), the alarm time and alarm tone condition information are set through the application program installed in the user terminal. In addition, the user often adjusts the alarm to the rising time. However, since the alarm may be adjusted to manage the schedule according to the complex task, the tone of the alarm sound may be selected. In other words, if it is a schedule management, there is a high possibility that the alarm recognition is fast, so it may not be necessary to have a high decibel or a loud tone. Among the advertisement sound sources, there may be a quiet sound source, which may be suitable for an alarm for schedule management.

In the step (2), the user terminal selects any one of the advertisement sound source information corresponding to the alarm sound condition information at the alarm time set through the application program, and reproduces it as an alarm sound. The user terminal 300 accesses the advertisement sound source information DB of the management server 200 and additionally real time accesses the advertisement sound source information database to receive and store the updated advertisement sound source information in the management server 200, The advertisement sound source information corresponding to the alarm sound condition information is selected from the stored advertisement sound source information. The alarm tone condition information can be set in various ways, and in case of unconditional, the alarm tone condition information can be randomly and randomly selected.

In addition, the metadata of the advertisement sound source information may further include at least one of sex, age, region, marital status, occupation, items of interest, reproduction time, sound genre, The user terminal 300 inputs data of at least one of sex, age, region, marital status, occupation, items of interest, reproduction time, sound genre, and interest brand as alarm tone condition information on the screen provided through the application program Can receive.

In step (2), the user terminal can randomly select among the advertisement sound source information including the metadata corresponding to the alarm sound condition information thus set to determine an alarm sound. If there is no alarm tone condition information, the alarm tone condition information can be randomly selected at random.

Further, in the present invention, the metadata of the advertisement sound source information generated by the advertiser terminal is stored in the advertisement sound source information DB of the management server in a state further including the sales location information, and the step (1) The advertisement sound source information may include advertisement sound source information including sales location information within a predetermined radius of the information as metadata. In this case, in step (2), it is possible to randomly select the alarm sound information among the advertisement sound source information including the metadata corresponding to the alarm sound condition information thus set. If there is no alarm tone condition information, the alarm tone condition information can be randomly selected at random.

(3), the user terminal generates a specific type of operation object and a target object on the screen of the user terminal simultaneously with the alarm sound reproduction through the application program, And changing the position of the motion object to stop the reproduction of the alarm sound when the motion object reaches the target object.

The program of the user terminal may be configured such that when the motion object generated on the screen of the user terminal is moved through the gyro sensor provided in the user terminal to reach the target object simultaneously or sequentially generated with the motion object, can do. However, the playback time of the alarm sound may differ depending on the playback time of the advertisement sound source information. Therefore, if the motion object arrives at the target object too soon than the total playback time and the alarm sound is stopped, there is no advertisement effect, so it is necessary to control the difficulty for the mission performance.

On the other hand, according to the present invention, the size of one or more of the operation object and the target object is adjusted according to the total reproduction time information of the sound source data of the advertisement sound source information selected through the application program of the user terminal, The time required to control the time required to control the operation of the vehicle.

As shown in FIG. 8, the motion object can be directed to the target object by adjusting the angle of the user terminal. At this time, the larger the area of the target object, the easier it is for the motion object to reach the target object. Can be adjusted.

In addition, the application program of the user terminal further generates advertisement image information in a lower layer in a state where basic information constituting a screen of the user terminal is displayed in an upper layer, and displays an operation object and a target object in the upper layer When the operation object is configured to control the user terminal so that the advertisement image information is exposed on the screen of the user terminal by deleting basic information of the position corresponding to the displacement of the operation object, The advertisement image information exposed through the lower layer of the basic information deleted on the way may be added to match the advertisement information of the corresponding advertisement image information.

At this time, the alarm sound can be stopped only once the target object is reached. In this case, the point can be paid out when the alarm sound is quickly turned off. In addition, when the advertisement image displayed on the lower layer is matched with what advertisement, It is possible to configure the terminal to acquire additional points when the user of the user terminal matches the advertisement as in the case of matching the text in the window.

Particularly, in step (3-1-1), when the alarm sound reproduction is completed with the selected advertisement sound source information, the user terminal can use the set member ID at the time of purchasing an item in an online or offline store interlocked with the application program (3-1-2), the user terminal pre-sets the size of the target object and the operation object through the application program, and the operation object is set to the target When the object reaches the object, a certain point is accumulated through the application program with a set member ID, and the point is paid according to the size of the target object and the operation object.

In step (3-2), the management server 200 transmits purchase information, which is obtained by purchasing an advertisement item of advertisement sound source information reproduced by the alarm sound, to the user terminal from an online or offline store linked to the application program of the user terminal In the case where the user receives the alarm, the user issues an additional discount coupon to the member ID. In the present invention, the alarm sound is paid to the user so that the user can voluntarily accept the alarm sound. The singular point is that, when the advertisement music is played by an alarm sound while receiving the points, when the advertisement music is purchased, the user is issued an additional discount coupon to stimulate the connection from the exposure to the advertisement music to the purchase of the article This is an excellent way to advertise.

At this time, an issuance condition of an additional discount coupon can be added in various ways such as issuing an additional discount coupon only when the point is used.

In step (4), the management server 200 collects meta data of the advertisement sound source information reproduced by the alarm sound from the user terminal 300 every time the advertisement sound source information is reproduced, or stores the reproduction frequency information generated by the user terminal Collecting advertisement information according to sound source information, calculating statistical information for a predetermined period of time, and periodically transmitting advertisement fee billing information corresponding to the statistical information to each of the advertiser terminals that have transmitted the advertisement sound source information, and (4-1) When the management server 200 receives the issuance information for the additional discount coupon in conjunction with the application program, it transmits the discount coupon billing information to the advertiser terminal that provided the advertisement coupon information for the amount corresponding to the additional discount coupon .

That is, the advertiser terminal pays a fee as a price for the advertisement, and in particular, when the advertiser's goods are sold, the advertiser terminal can further stimulate the purchase of goods by providing an additional discount.

 The additional discount coupon may be issued after purchasing the product, but may be applied before the purchase of the product, or may be configured to be refunded after purchasing the product.

The present invention has been described with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described with reference to the accompanying drawings, and various modifications and variations are possible without departing from the gist of the present invention. It is therefore intended that the appended claims cover such modifications and variations as fall within the true scope of the invention.

100: Advertiser terminal
200: management server
300: User terminal

Claims (18)

An advertiser terminal 100 for generating advertisement sound source information including advertisement sound source data and metadata as advertising sound source information generated for advertising at least one of a corporate image, a product, and a service;
A management server (200) for receiving advertisement sound source information from a plurality of advertiser terminals through wired / wireless communication and building and updating an advertisement sound source information DB; And
A user terminal 300 having an application program interlocked with the management server and receiving and storing all or part of the advertisement sound source information of the advertisement sound source information DB of the management server at the request of the application program, ;
And,
The user terminal 300 is configured to reproduce sound source data of advertisement sound source information selected randomly or according to a setting condition from the advertisement sound source information stored in the user terminal at an alarm time,
At the same time when the alarm sound is reproduced, a certain type of operation object and a target object are generated on the screen of the user terminal, and the position of the operation object is changed according to the movement of the user terminal sensed by the gyro sensor, The reproduction of the alarm sound is stopped,
The application program of the user terminal adjusts the size of one or more of the operation object and the target object according to the total reproduction time information of the sound source data of the selected advertisement sound source information, Wherein the gyro-sensor-based alarm service is provided.
delete The method of claim 1,
Wherein the application program of the user terminal accumulates a certain point by a set member ID when the alarm sound reproduction is performed with sound source data of the selected advertisement sound source information and the operation object reaches the target object, Wherein the advertisement system is configured to be used when purchasing a product in an on-line or off-line store.
The method of claim 1,
Wherein the application program of the user terminal accumulates a certain point by a set member ID when the operation object reaches the target object in a state in which the sizes of the target object and the operation object are inputted in advance, Wherein the advertisement system is configured to pay a difference according to the size of the object.
The method of claim 1,
The management server 200 collects the metadata of the advertisement sound source information reproduced as an alarm sound from the user terminal 300 when the sound source data of the advertisement sound source information is reproduced or collects the metadata of each sound source information generated by the user terminal 300 The advertisement information management server periodically collects the reproduction frequency information to calculate statistical information on the advertisement sound source information reproduced for a predetermined period of time and periodically transmits the advertisement fee billing information corresponding to the statistical information to each of the advertiser terminals 100 Advertising system based on gyro sensor based alarm service.
The method of claim 1,
The metadata of the advertisement sound source information generated by the advertiser terminal is stored in the advertisement sound source information DB of the management server in a state further including the seller location information,
Wherein the application program of the user terminal reproduces the sound source data of the advertisement sound source information selected from the advertisement sound source information including the seller location information within the predetermined radius from the location information of the user terminal as the alarm sound. Based alarm service.
The method of claim 1,
The metadata of the advertisement sound source information further stores data on at least one of sex, age, region, marital status, occupation, items of interest, reproduction time, sound genre,
The user terminal 300 receives data of at least one of sex, age, region, marital status, occupation, items of interest, reproduction time, sound genre, and brand of interest as setting conditions on the screen provided through the application program, Wherein the sound source data of the advertisement sound source information selected randomly among the advertisement sound source information including the metadata corresponding to the setting condition is reproduced as an alarm sound.
4. The method according to claim 3 or 4,
The management server (200)
When receiving from the user terminal purchase information or purchase information of the user terminal for the advertisement product of the advertisement sound source information reproduced by the alarm sound in the online or offline store linked with the application program of the user terminal, And an additional discount coupon is issued with a member ID set in the application program of the gyro sensor.
9. The method of claim 8,
The management server 200 transmits the discount coupon billing information to the advertiser terminal 100 that provides the advertisement discount billing information for the amount corresponding to the additional discount coupon. Advertising system.
An advertiser terminal 100 for generating and transmitting advertisement sound source information including advertisement sound source data and metadata as advertising sound source information generated for advertising at least one of a corporate image, a product, and a service; A management server (200) for receiving advertisement sound source information from a plurality of advertiser terminals through wired / wireless communication and building and updating an advertisement sound source information DB; And a gyro sensor, and a user terminal 300 installed with an application program interlocked with the management server and receiving and storing the entire advertisement sound source information of the advertisement sound source information DB of the management server at the request of the application program A method of advertising using a system comprising:
(1) the user terminal receives alarm time and alarm tone condition information through an installed application program;
(2) the user terminal selects any of the advertisement sound source information corresponding to the alarm sound condition information at the alarm time set through the application program, and reproduces the sound source data of the corresponding advertisement sound source information as an alarm sound; And
(3) The user terminal reproduces the alarm sound through the application program, and simultaneously generates a specific type of operation object and a target object on the screen of the user terminal. In response to the motion of the user terminal sensed by the gyro sensor, And stopping the reproduction of the alarm sound when the operation object reaches the target object; , ≪ / RTI >
The step (3)
The application program of the user terminal adjusts the size of one or more of the motion object and the target object according to the total reproduction time information of the sound source data of the selected advertisement sound source information, thereby controlling the time required until the stop of the reproduction of the alarm sound Wherein the advertisement service is provided by providing a gyro sensor based alarm service.
delete 11. The method of claim 10,
(3-1-1) The user terminal reproduces an alarm sound with the sound source data of the selected advertisement sound source information. When the operation object reaches the target object, an online or offline store Accumulating a certain point that can be used at the time of purchasing the product in the store through the application program;
The method of claim 1, further comprising the step of providing an alarm service based on the gyro sensor.
11. The method of claim 10,
(3-1-2) The user terminal pre-sets the size of the target object and the operation object through the application program, and when the operation object reaches the target object, the user terminal sets a certain point to the application program Wherein the points are differentiated according to the size of the target object and the motion object;
The method of claim 1, further comprising the step of providing an alarm service based on the gyro sensor.
11. The method of claim 10,
(4) The management server 200 collects the metadata of the advertisement sound source information selected as an alarm sound from the user terminal 300 at the time of reproducing the sound source data of the advertisement sound source information, or collects each advertisement sound source information generated by the user terminal 300 Periodically collecting advertisement information for each period of the advertisements, calculating statistical information on the advertisement sound source information reproduced for a predetermined period of time, and periodically transmitting advertising fee billing information corresponding to the statistical information to each of the advertiser terminals;
The method of claim 1, further comprising the step of providing an alarm service based on the gyro sensor.
11. The method of claim 10,
The metadata of the advertisement sound source information generated by the advertiser terminal is stored in the advertisement sound source information DB of the management server in a state including the seller location information,
The step (1)
The alarm tone condition information may be seller position information within a predetermined radius from the position information of the user terminal,
The step (2)
Wherein the controller is configured to randomly select advertisement sound source information including metadata of the sales location information within a predetermined radius from the location information of the user terminal.
11. The method of claim 10,
The metadata of the advertisement sound source information further stores at least one of sex, age, region, marital status, occupation, items of interest, play time, sound genre,
The step (1)
The user terminal 300 receives data of at least one of gender, age, region, marital status, occupation, items of interest, reproduction time, sound genre, and interest brand as alarm tone condition information on the screen provided through the application program ,
The step (2)
Wherein the advertisement sound source information is randomly selected from the advertisement sound source information including the metadata corresponding to the alarm sound condition information.
14. The method according to claim 12 or 13,
(3-2) The management server 200 transmits purchase information, which is obtained by purchasing an advertisement item of advertisement sound source information reproduced by the alarm sound, to the user terminal 300 in an online or offline store interlocked with the application program of the user terminal, Issuing an additional discount coupon with the member ID when receiving the discount coupon;
The method of claim 1, further comprising the step of providing an alarm service based on the gyro sensor.
The method of claim 17,
(4-1) The management server 200 transmits the discount coupon billing information to the advertiser terminal 100 that has provided the advertisement discount billing information for the amount corresponding to the additional discount coupon.
The method of claim 1, further comprising the step of providing an alarm service based on the gyro sensor.

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