CN111885401B - Method and device for providing data object and method and device for releasing data object - Google Patents

Method and device for providing data object and method and device for releasing data object Download PDF

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Publication number
CN111885401B
CN111885401B CN202010474818.2A CN202010474818A CN111885401B CN 111885401 B CN111885401 B CN 111885401B CN 202010474818 A CN202010474818 A CN 202010474818A CN 111885401 B CN111885401 B CN 111885401B
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page
video
data object
information
user
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CN111885401A (en
Inventor
孙艳平
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The embodiment of the application discloses a method and a device for providing a data object, wherein the method comprises the following steps: the server provides a first page, wherein the first page comprises prompt information of a video associated with the data object set; the video is used for providing knowledge-based information related to the data object set; after receiving a request for playing a video through the first page, providing a second page, wherein the second page comprises a video playing page, providing a video associated with the data object set on the video playing page of the second page, and providing an operation option of at least one data object in the data object set on the second page, so that the second user client plays content of the video on the video playing page of the second page, and provides an operation option of at least one data object in the data object set on the second page. By the embodiment of the application, knowledge type information content can be more effectively transmitted to the user, and the guiding effect of the data object is improved.

Description

Method and device for providing data object, and method and device for releasing data object
Technical Field
The present application relates to the field of electronic commerce information processing technologies, and in particular, to a method and an apparatus for providing a data object.
Background
With the continuous perfection of the e-commerce transaction platform and the great popularization of technical applications such as network and mobile communication, more and more people obtain products required by themselves in an online shopping mode, the types of products provided by the e-commerce transaction platform can relate to the aspects of daily life of people, and great convenience is provided for the life of people. Like the information related to product promotion in traditional media, in an electronic commerce transaction platform, producers or operators of products often have demands for public disclosure and wide dissemination of specific information, such as product advertisement release, revelation statement and the like, and the dissemination of the specific information in the electronic commerce transaction platform often has advantages that the traditional media cannot compare with, for example, most functions and contents of the electronic commerce transaction platform are realized on the basis of a network, and audiences of the information disseminated through the network are wider; moreover, the information transmission process is free, and is not limited by time easily, and users can know the content of the information through network media at any time.
However, in the prior art, when the e-commerce platform provides product-related information, there are many aspects that are worthy of improvement from the aspects of the manner and content of providing the information. For example, the existing carriers for providing product-related information have limited spreading contents, users have high reading time and cost, most of the spreading contents are concentrated in advertising, and the diversification requirements of users at different levels cannot be met.
In summary, technical problems to be solved by those skilled in the art are how to improve the transmission efficiency of product-related information in an e-commerce platform, improve the acceptance and experience of users for the related information, and meet the diversified demands of users at different levels for the information.
Disclosure of Invention
The application provides a method and a device for providing a data object, which can more effectively transmit knowledge type information content to a user and improve the guiding effect of the data object.
The present application provides the following:
a method of data object publication, comprising:
the server receives a data object to be published and a video submitted by a first user client;
generating a data object set according to the data object to be issued;
and storing the association relationship between the data object set and the video, wherein the video is used for providing knowledge type information related to the data object set so as to provide prompt information of the video when a first page is provided, and providing a second page after a request for playing the video is received through the first page, the second page comprises a video playing page, the video related to the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page.
A method of data object publication, comprising:
a first user client determines a data object to be published and a video;
submitting the data object to be published and the video to a server so that the server generates a data object set according to the data object to be published and stores an association relation between the data object set and the video, wherein the video is used for providing knowledge type information related to the data object set so as to provide prompt information of the video when a first page is provided, and after a request for playing the video is received through the first page, a second page is provided, the second page comprises a video playing page, the video associated with the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page.
A method of providing a data object, comprising:
the server provides a first page to a second user client, wherein the first page comprises prompt information of a video associated with the data object set; the video is used for providing knowledge-based information related to the data object set;
after receiving a request for playing the video through a first page, providing a second page, where the second page includes a video playing page, providing a video associated with the data object set on the video playing page of the second page, and providing an operation option of at least one data object in the data object set on the second page, so that the second user client plays content of the video on the video playing page of the second page, and provides an operation option of at least one data object in the data object set on the second page.
A method of providing a data object, comprising:
the second user client displays a first page provided by the server; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
and after receiving a request for playing the video through the first page, displaying a second page provided by the server, wherein the second page comprises a video playing page, the content of the video is played on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page.
A data object publishing device applied to a server comprises:
the information receiving unit is used for receiving the data object to be issued and the video submitted by the first user client;
the set generating unit is used for generating a data object set according to the data object to be issued;
an information storage unit, configured to store an association relationship between the data object set and the video, where the video is used to provide knowledge-based information related to the data object set, so as to provide prompt information of the video when a first page is provided, and provide a second page after a request for playing the video is received through the first page, where the second page includes a video playing page, and provide the video related to the data object set on the video playing page of the second page, and provide an operation option of at least one data object in the data object set on the second page.
A data object publishing device applied to a first user client comprises:
the information determining unit is used for determining a data object to be issued and a video;
an information submitting unit, configured to submit the data object to be published and the video to a server, so that the server generates a data object set according to the data object to be published, and stores an association relationship between the data object set and the video, where the video is used to provide knowledge-based information related to the data object set, so as to provide prompt information of the video when a first page is provided, and provide a second page after a request for playing the video is received through the first page, where the second page includes a video playing page, and provide the video associated with the data object set on the video playing page of the second page, and provide an operation option for at least one data object in the data object set on the second page.
An apparatus for providing data objects, applied to a server, comprising:
the first page providing unit is used for providing a first page to a second user client, wherein the first page comprises prompt information of a video associated with the data object set; the video is used for providing knowledge-based information related to the data object set;
the second page providing unit is configured to provide a second page after receiving a request for playing the video through the first page, where the second page includes a video playing page, provide, on the video playing page of the second page, a video associated with the data object set, and provide, on the second page, an operation option of at least one data object in the data object set, so that the second user client plays content of the video on the video playing page of the second page, and provides, on the second page, an operation option of at least one data object in the data object set.
An apparatus for providing a data object, applied to a second user client, comprises:
the first page display unit is used for displaying a first page provided by the server; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
and the second page display unit is used for displaying a second page provided by the server after receiving the request for playing the video through the first page, wherein the second page comprises a video playing page, playing the content of the video on the video playing page of the second page, and providing an operation option of at least one data object in the data object set on the second page.
According to the specific embodiments provided by the application, the application discloses the following technical effects:
through the embodiment of the application, a server can firstly provide a first page, the first page comprises prompt information of a video associated with a data object set, after a request for playing the video is received through the first page, a second page is provided, the second page comprises a video playing page, the video associated with the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, so that the second user client plays the content of the video on the video playing page of the second page, and the operation option of at least one data object in the data object set is provided on the second page. Compared with the method for providing the video content on the data object detail page in the prior art, firstly, the method provided by the application provides the prompt information of the video to the user, so that the user can visually know the existence of the video and watch the content of the video by self-selection, the exposure of the video content is improved, and the guidance of the video is objectively increased; secondly, while the content of the video is played on the video playing page of the second page, an operation option of at least one data object in the data object set is provided on the second page, which is convenient for a user to operate the data object related to the video, such as adding related products into a shopping cart, or purchasing and the like; and from the provided content, the method can provide the video bearing the knowledge type information related to the data object set for the user, and by means of the richness of the video bearing information, the knowledge type information content can be more effectively transmitted to the user, the influence of the advertisement video content on the user experience is avoided, the interestingness of the data object is increased, and the guiding effect of the data object is objectively improved.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a flow chart of a first method provided by an embodiment of the present application;
FIG. 2 is a flow chart of a second method provided by an embodiment of the present application;
FIG. 3 is a flow chart of a third method provided by embodiments of the present application;
FIG. 4 is a schematic diagram of a user interface provided by an embodiment of the present application;
FIG. 5 is a flow chart of a fourth method provided by embodiments of the present application;
FIG. 6 is a schematic diagram of a first apparatus provided by an embodiment of the present application;
FIG. 7 is a schematic diagram of a second apparatus provided by an embodiment of the present application;
FIG. 8 is a schematic view of a third apparatus provided by an embodiment of the present application;
fig. 9 is a schematic diagram of a fourth apparatus provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the present application, a video related to a data object may be provided to a second user (e.g., a buyer user, a consumer user, etc.) inside an e-commerce transaction platform, and the content of such video is mainly knowledge-based content related to the data object, for example, an introduction about a brand to which a certain data object belongs, or information about a release meeting related to a certain data object, or content for performing professional evaluation on the data object, and so on. In this way, the second user can obtain the knowledge-based information directly within the platform and without having to obtain it through other channels. The platform side can record videos to the release meeting site under the condition of authorization of a first user (such as a merchant user, a seller user and the like), and then the platform side associates specific data objects for the videos, so that a second user can obtain latest knowledge about the release meeting, evaluation and the like of a new product of the first user at the first time through the e-commerce transaction platform. Or, the platform side can also rebroadcast some live videos under the condition of obtaining the rebroadcast right of the first user; or, the first user may submit the video, specify the associated data object, and the platform side performs auditing on the video content, and if the video content meets the requirements, the video may be provided to the second user as the video in the embodiment of the present application. Regarding the specific way of providing the video, in the embodiment of the present application, the video is not provided in the detail page of a certain data object, but the prompt information of the video may be provided in some information aggregation pages, and after the second user clicks to play, the second user jumps to the video playing page and displays the information of the associated data object in another area in the playing page. The information aggregation page may refer to: a client-side home page, a home page of a topic channel, a home page of a topic tile, and so on.
Specific implementations are described in detail below.
Example one
In the first embodiment, firstly, a data object publishing method is provided, referring to fig. 1, the method may include the following steps:
s101: the method comprises the steps that a server receives a data object to be issued and a video submitted by a first user client;
in the first embodiment, the video in the page may be provided by the first user, that is, the first user may also provide the video associated with the data object when publishing the data object. In specific implementation, the server may also provide prompt information according to a data object publishing behavior of the first user. For example, the first received data object publishing request may be followed by determining the data object to be published, and if a preset condition is met (e.g., a certain number is reached, etc.), the first user client may be prompted to submit the associated video.
It should be noted that, during specific implementation, there may be a plurality of videos associated with the same data object set, and each video may correspond to a different type according to different content of the provided intellectual information, and different types of videos may also have different delivery conditions. The so-called delivery condition may be a condition that the second user client needs to satisfy as a delivery object, so that when a video associated with a certain data object set is delivered to a page, a video type suitable for the current second user client may be selected for delivery according to a specific delivery condition. In this case, the server may receive a plurality of videos, where the videos may include, in addition to specific video file contents, type information of the videos, so that the server may determine respective delivery conditions according to the types of the videos, and deliver the videos according to the delivery conditions.
The knowledge-based information provided by the video may include any one of the following types of information:
the first type may specifically be introduction information of brands or data objects related to the data object set, and the corresponding delivery condition may be that a second user (a user associated with a second user client requesting to access the page) has a new user attribute for the brands or data objects related to the data object set, and the number of deliveries to the second user is not greater than a first preset threshold. That is, the introductory type of information for a brand or data object is often meaningful to new users, in other words, only new users are often interested in such videos, and thus, may be targeted only to new users. And, the number of times that the same video is delivered to the same second user can also be limited.
The second type may specifically be professional evaluation content information or professional knowledge information of the data objects in the data object set. For example, the professional evaluation content information may be a performance evaluation video of a certain electronic product or an automobile, and the professional knowledge information may be a development history of a certain product, a biography of an inventor, and the like. For the second type of video, the corresponding release condition may be that the second user has professional user attributes for the brand or data object related to the data object set, and the number of times the video is released to the second user is not greater than a second preset threshold. That is, for information of professional evaluation or professional knowledge, only professional users in the industry are interested in the information, and other users may not even understand the content of the video, so that the video can be delivered to the professional users only.
The third type may specifically be new product release information of the data object related to the data object set, for example, a highlight of a news conference of a certain product. For this type of video, the corresponding delivery conditions may be: and delivering within a first preset time period. That is, since the concept of "new product" is relative in terms of time, in general, a product belongs to a new product within a period of time from when the product is on the market, and after a period of time elapses, the product does not have the attribute of the new product any longer, and therefore, for new product release information, the release attribute can be set in terms of the time dimension.
The fourth type may specifically be sales activity information of a data object related to the data object set, for example, sales activity information of a certain seller. Since for sales activity information, it is common to define an activity time, for example, from 6 months 8 days to 6 months 10 days, etc., when an activity is carried out. In addition, sales activities are usually developed within a certain user group, and therefore, for such videos, the corresponding delivery conditions may be: and releasing the second user with the preset label within a preset second time period. The label may be determined according to the nature of the second user (including sex, age, etc.), historical behavior records (whether to participate in an activity, etc.), and the like. When a sales event is developed, the host of the event can define the crowd participating in the event by specifying the tag, and then the event information can be released in the crowd.
A fifth type, which may be generally a general-purpose type, that is, may be provided in case the second user does not have new user attributes, professional user attributes, and the specific time point is not within a certain time period range either. The information may specifically include usage class information of the data objects in the data object set, for example, the usage method, skill, usage need, and the like of a certain product; the person class information related to the data objects in the data object set, for example, celebrities and stars related to a certain product, and the pronouncing video content of online redpeople; declaration type information issued by a data object producer in the data object collection, and so on.
S102: generating a data object set according to the data object to be issued;
in this case, the video may be associated with one or more data objects in a data object set, so that, in a specific implementation, the data object set may be generated according to the data objects to be published. Specifically, the currently received data object to be published may be screened according to the content of the video, and one or more data objects that can be associated with the video content may be generated into a data object set.
S103: storing an association relation between the data object set and the video, wherein the video is used for providing knowledge type information related to the data object set; when the first page is provided, providing prompt information of the video, and after a request for playing the video is received through the first page, providing a second page, wherein the second page comprises a first display area and a second display area, the first display area is used for playing the content of the video, and the second display area is used for providing operation options of at least one data object in the data object set.
The second page comprises a video playing page, the video associated with the data object set can be provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page.
Example two
The second embodiment corresponds to the first embodiment, and from the perspective of the first user, a data object publishing method is provided, and referring to fig. 2, the method may include:
s201: a first user client determines a data object to be published and a video;
s202: and submitting the data objects and the video to a server so that the server generates a data object set according to the data objects to be published and stores an association relation between the data object set and the video, wherein the video is used for providing knowledge type information related to the data object set so as to provide prompt information of the video when a first page is provided, and after a request for playing the video is received through the first page, a second page is provided, the second page comprises a first display area and a second display area, the first display area is used for playing the content of the video, and the second display area is used for providing operation options of at least one data object in the data object set.
The second page comprises a video playing page, the video associated with the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page.
The second embodiment corresponds to the first embodiment, and therefore, reference may be made to the description in the first embodiment for specific implementation, which is not described herein again.
EXAMPLE III
Referring to fig. 3, a flowchart of a method for providing a data object according to a third embodiment of the present application may include the following steps:
s301: the server provides a first page; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
the method provided by the first embodiment of the present application may be applied to a server, where first, the server provides a first page, and the first page includes video prompt information associated with a set of data objects. The data object may include a commodity object of the e-commerce platform, or may also be store object information associated with a first user (e.g., a seller user, a merchant, etc.), or the like. As shown in fig. 4, schematic diagrams of a first page and a second page provided for a server, where the schematic diagram of the first page on the left side of fig. 4 includes video prompt information associated with a data object set, the prompt information of a video, which may include a screenshot of the video, a play entry/button, and the like, and may further include a title of the video, a play time, and evaluation information of a user, and the like.
The first page provided by the server may be any one of the following pages: the system comprises a client main page, a main page of a preset information channel in the client, a main page of a preset information theme in the client and a main page for displaying a data object issued by the same first user in the client. The main page of the client may include a main page displayed in the client after a client application in the user equipment is opened, a main page of a preset information channel in the client, for example, a main page of a channel corresponding to a certain product category, a main page of a preset information topic in the client may include a certain topic, for example, a main page of a certain promotional activity, and a main page used for displaying a data object published by the same first user in the client, where the first user may include a vendor user of an e-commerce platform and a main page of a store of a data object published by the first user, for example, a platform main page. The above pages have a common point in that the pages are pages at a comparative "upper layer", and may also be understood as aggregate pages of a certain product information set, which have a high access rate and are often related to a product information set.
It can be seen that, in a manner of providing videos, the method provided in the embodiment of the present application is different from an existing manner, in the prior art, when a certain video is provided, the certain video is often provided in a detail page of a product, and the certain video is to be displayed in a client, generally, after the detail page of the product is opened, the video associated with the corresponding product is directly displayed in a corresponding display area; in the method provided by the embodiment of the application, the video prompt information is provided in the first page, and a user can easily know the existence of the video through the prompt information and click and check through a corresponding play entrance/button and the like; the video prompt information associated with the data object set is provided in the first page, and the user selection is increased while the prompt function is played, namely, the user can select to open the second page through the play entrance/button to watch the video or select to ignore. Furthermore, the first page can comprise an aggregation page with a certain product information set, the page is higher in access rate, and the prompt information exposure of the video can be further improved. In addition, when comparing videos provided by the outer aggregated pages, the user has not yet made a desire to browse and purchase a specific product, and the videos are both a prompt and a product recommendation mode, which is obviously different from videos provided for a certain product when the user has browsed a certain product or when the user has a higher desire for a specific product tendency in the detail page.
In addition to providing different video modes, the corresponding video content is also different from the video provided by the existing method, the prompt information of the video included in the first page, and the corresponding video may be used to provide knowledge-based information related to the data object set, and the specific type of the video may be various, and may be specifically as described in the first embodiment.
In addition, different from videos provided by existing methods, the prompt information of the video included in the first page may be used to provide knowledge-based information related to the data object set, and compared with pure advertisement content, the video including the knowledge-based information may propagate knowledge content related to a product or a product set, and is more easily accepted by a user, thereby avoiding time waste caused by advertisement content that the user is not interested in.
In a specific implementation, as described in the first embodiment, a same data object set may be associated with multiple videos of different information types, for example, as shown in the following table 1:
TABLE 1
Figure GDA0003736786760000111
Figure GDA0003736786760000121
As shown in table 1, a data object set may be associated with at least 3 videos of different information types, where the video type of the included video 01 is an evaluation class, the video type of the video 02 is a product release class, and the video type of the video 03 is a usage class.
When the same data object set is associated with a plurality of videos of different information types, the determination can be made according to the respective corresponding delivery conditions to determine the prompt information of the target video to be provided in the first page of the current second user client and the target video content to be played in the first display area of the second page. That is to say, in this step, the target delivery condition that the second user client satisfies and the target type corresponding to the target delivery condition may be determined first, then, the prompt information of the video of the target type is provided in the first page, and the content of the target video is played in the first display area in the second page, so as to better satisfy the personalized requirements of the user on different types of video content.
In a specific implementation, the determination may be performed according to the video type and the corresponding delivery condition in the foregoing embodiment. For example, it may be first determined whether a second user associated with the second user client has a new user attribute for a brand or a data object related to the data object set, and if so, it is determined whether the number of times of delivering the first type of video to the second user client exceeds a first preset threshold, and if not, it is determined that the second user client satisfies a delivery condition corresponding to the first type.
Or, judging whether a second user associated with the second user client has a professional user attribute for a brand or a data object related to the data object set, if so, judging whether the frequency of delivering the second type of video to the second user client exceeds a second preset threshold, and if not, judging that the second user client meets a delivery condition corresponding to the second type.
Or, judging whether the time point of receiving the access request of the second user client is within a preset first time period, and if so, judging that the second user client meets the release condition corresponding to the third type.
Or, judging whether the time point of receiving the access request of the second user client is within a preset second time period; and if the second user client is in the second time period, judging whether a second user associated with the second user client has a preset label, and if the second user associated with the second user client has the preset label, judging that the second user client meets the release condition corresponding to the fourth type.
In addition, if a second user associated with the second user client does not have a new user attribute, and does not have a professional user attribute for the brand or data object related to the data object set, and the time point of receiving the access request of the second user client is not within a preset time period, it is determined that the second user client satisfies the placement condition corresponding to the fifth type.
The attribute, tag and other information of the user can be generated according to the browsing and watching records and questionnaire survey data of the user, or an intelligent system for calculating user preference by statistics can be established, and the attribute, tag and other information of different users can be obtained by statistics, so that the preference of the user for the video type comprising knowledge type information can be obtained. For example, in a specific embodiment, the user group may be divided into "novice" users and "professional" users according to the user's understanding degree of the data object (e.g. an electronic product), where the novice users are more interested in the release information of the brand or product to which the data object belongs, or the person class information related to the data object, and the professional users are more likely to be more interested in the professional evaluation content information of the data object, or the usage class information of the data object in the data object set, and so on.
S302: after a request for playing the video is received through a first page, a second page is provided, a first display area and a second display area are provided in the second page, so that the content of the video is played in the first display area, and an operation option of at least one data object in the data object set is provided in the second display area.
The second page comprises a video playing page, a video associated with the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, so that the second user client can play the content of the video on the video playing page of the second page and provide the operation option of at least one data object in the data object set on the second page.
Through the first page, a request for playing the corresponding video may be received, for example, the request for playing the corresponding video may be received through a play entry/button of the first page, after the request for playing the video is received, the second page may be provided, and a first display area and a second display area may be provided in the second page, the content of the corresponding video may be played in the first display area, and an operation option of at least one data object in the data object set may be provided in the second display area. A schematic diagram of a second page as shown on the right side of fig. 4, where a first display area is above the second page, and a corresponding video can be played in the first display area, and in addition, a corresponding play control option, such as a pause/play button, a play progress selection, a time progress prompt, etc., can be provided in the first display area, and in addition, the number of times of playing the same video can be counted, and play number information, such as "1.2 ten thousand plays" shown in the second page of fig. 4, can be provided in the first page and/or the second page, and an evaluation operation option for evaluating the video can be provided in the second page, and evaluation information for effectively evaluating the same video through the evaluation operation option is counted, and evaluation information, such as a like button shown in the second page of fig. 4, is provided, and a prompt of "1.8 ten thousand praise".
In the second presentation area, an operation option of at least one data object in the set of data objects may be provided, for example, in a display unit of the second presentation area shown in the second page of fig. 4, an operation option of at least one data object in the set of data objects may be provided. The preset data object may comprise a commodity object, and the operation options of the data object provided in the second display area may comprise any one or a combination of the following operation options:
a purchase link for the merchandise object; detail page links of the commodity objects; an operation option for purchasing the commodity object; an operation option to add the merchandise object to a collection to be purchased (e.g., shopping cart); switching the operation options of the display attributes of the commodity object; and adding the commodity object to the operation option of the comparison object.
Certainly, the personalized requirements of the current second user on different types of video contents also have certain randomness, for example, the current user may be more interested in videos of product release information types at that time, and the user preference at this time is different from the type preference of the user obtained by background calculation, so that the user has more choices in order to better meet the user, and a video switching option can be provided in the second page so as to be switched to other videos for playing through the video switching option. And for the video switching behaviors, the video switching behaviors of the corresponding users can be further used for calculating the type preference of the corresponding users for different types of video contents, at the moment, the video switching behaviors of the second user and the information types of the switched videos can be recorded, and then the type preference information of the second user is updated according to the recorded data, so that the video contents more suitable for the preference of the users can be provided for the users according to the updated type preference information of the second user.
The method for providing data objects provided in the second embodiment of the present application is described in detail above,
compared with the prior art, the method for providing the data object has obvious difference in the providing mode and the content of the data object. In the method, a server may first provide a first page, include, in the first page, prompt information of a video associated with a set of data objects, provide, after receiving a request to play a video through the first page, a second page, the second page including a video play page, provide, on the video play page of the second page, a video associated with the set of data objects, and provide, on the second page, an operation option of at least one data object in the set of data objects, so that the second user client plays content of the video on the video play page of the second page, and provides, on the second page, an operation option of at least one data object in the set of data objects. Compared with the method for providing video content on the data object detail page in the prior art, firstly, the method provided by the application provides the prompt information of the video to the user, so that the user can visually know the existence of the video, and the user can watch the content of the video by self-selection, thereby improving the exposure of the video content and objectively increasing the guidance of the video; secondly, while the content of the video is played on the video playing page of the second page, an operation option of at least one data object in the data object set is provided on the second page, which is convenient for a user to operate the data object related to the video, such as adding related products into a shopping cart, or purchasing and the like; and from the provided content, the method can provide the video bearing the knowledge type information related to the data object set for the user, and by means of the richness of the video bearing information, the knowledge type information content can be more effectively transmitted to the user, the influence of the advertisement video content on the user experience is avoided, the interestingness of the data object is increased, and the guiding effect of the data object is objectively improved.
In one embodiment, a retrieval operation option for retrieving a detail page of a data object may also be provided in the second page; and acquiring a detail page of the data object aiming at the operation behavior of a second user on the acquisition operation option, and displaying the detail page.
Example four
The fourth embodiment corresponds to the third embodiment, and the embodiments of the present application are introduced from the perspective of the second user client. Referring to fig. 5, the second embodiment provides a method for providing a data object, which may include the following steps:
s501: the second user client displays a first page provided by the server; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
s502: and after a request for playing the video is received through the first page, a second page provided by the server is displayed, wherein the second page comprises a first display area and a second display area, the first display area is used for playing the content of the video, and the second display area is used for providing an operation option of at least one data object in the data object set.
The second page comprises a video playing page, the content of the video is played on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page.
Since the fourth embodiment corresponds to the third embodiment, the related specific implementation can be referred to the description in the first embodiment, and is not described herein again.
Corresponding to the first embodiment, an embodiment of the present application further provides a data object publishing apparatus, where the apparatus is applied to a server, and referring to fig. 6, the apparatus may include:
an information receiving unit 601, configured to receive a data object to be published and a video, which are submitted by a first user client;
a set generating unit 602, configured to generate a data object set according to the data object to be published;
an information holding unit 603, configured to hold an association relationship between the data object set and the video, where the video is used to provide knowledge-based information related to the data object set, so as to provide prompt information of the video when a first page is provided, and provide a second page after a request for playing the video is received through the first page, where the second page includes a video playing page, and provide the video related to the data object set on the video playing page of the second page, and provide an operation option of at least one data object in the data object set on the second page.
In a specific implementation, the information receiving unit 601 may specifically include:
the data object receiving subunit is used for receiving the data object to be issued;
the prompting subunit is used for prompting the first user client to submit the associated video and the video playing mode information if the data object to be issued meets the preset condition;
and the video receiving subunit is used for receiving the video submitted by the first user client.
Wherein, the received video includes a plurality of different videos and type information of each video, at this time, the apparatus may further include:
and the releasing condition information determining unit is used for determining releasing condition information corresponding to each video according to the type information of each video so as to provide prompt information of the target video according to the releasing condition information when the first page is provided.
Corresponding to the second embodiment, an embodiment of the present application further provides a data object publishing device, where the device is applied to a first user client, and referring to fig. 7, the device may include:
an information determining unit 701, configured to determine a data object to be published and a video;
an information submitting unit 702, configured to submit the data object to be published and the video to a server, so that the server generates a data object set according to the data object to be published, and stores an association relationship between the data object set and the video, where the video is used to provide knowledge-based information related to the data object set, so as to provide prompt information of the video when a first page is provided, and provide a second page after a request for playing the video is received through the first page, where the second page includes a video playing page, and provide the video associated with the data object set on the video playing page of the second page, and provide an operation option of at least one data object in the data object set on the second page.
Corresponding to the embodiment, the embodiment of the present application further provides an apparatus for providing a data object, which is applied to a server, and referring to fig. 8, the apparatus may include:
a first page providing unit 801, configured to provide a first page to a second user client, where the first page includes hint information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
a second page providing unit 802, configured to provide a second page after receiving a request for playing the video through a first page, where the second page includes a video playing page, provide a video associated with the set of data objects on the video playing page of the second page, and provide an operation option of at least one data object in the set of data objects on the second page, so that the second user client plays content of the video on the video playing page of the second page, and provide an operation option of at least one data object in the set of data objects on the second page.
Wherein the first page comprises any one of the following pages:
the main page of the second user client, the main page of the preset information channel in the second user client, the main page of the preset information subject in the second user client and the main page of the data object released by the same first user in the second user client are displayed.
In specific implementation, the same data object set may be associated with multiple different types of videos, where each type of video corresponds to respective release condition information, and the release conditions include: the second user client is used as a condition to be met by the release object; the first page providing unit may specifically include:
a determining subunit, configured to determine a target delivery condition that is met by the second user client, and a target type corresponding to the target delivery condition;
a providing subunit, configured to provide, in the first page, hint information for the target type of video;
the second page providing unit 802 may specifically be configured to:
and playing the content of the video of the target type on the video playing page of the second page.
The type of the video comprises a first type, the first type is introduction information of brands or data objects related to a data object set, and the corresponding release condition comprises: the second user has new user attributes for the brand or data object related to the data object set, and the number of impressions is not greater than a first preset threshold;
the determining subunit may:
a first judging subunit, configured to judge whether a second user associated with the second user client has a new user attribute for a brand or a data object related to the data object set;
the second judging subunit is configured to, if the second user client has the new user attribute, judge whether the number of times of delivering the first type of video to the second user client exceeds a first preset threshold;
and the first judging subunit is used for judging that the second user client meets the release condition corresponding to the first type if the first type does not exceed the second type.
Or the type of the video comprises a second type, the second type is professional evaluation or professional knowledge information of the data object related to the data object set, and the corresponding delivery condition comprises: the second user has professional user attributes for the related brands or data objects of the data object set, and the putting times are not more than a second preset threshold value;
the determining subunit includes:
a third determining subunit, configured to determine whether a second user associated with the second user client has a professional user attribute for a brand or a data object related to the data object set;
a fourth judging subunit, configured to, if the second type of video has the professional user attribute, judge whether the number of times of delivering the second type of video to the second user client exceeds a second preset threshold;
and the second judging subunit is used for judging that the second user client meets the releasing condition corresponding to the second type if the releasing condition is not exceeded.
Or the type of the video includes a third type, the third type is new product release information of a data object related to the data object set, and the corresponding release condition includes: putting in a first preset time period;
the determining subunit includes:
a fifth judging subunit, configured to judge whether a time point at which the access request of the second user client is received is within a preset first time period;
and the third judging subunit is configured to judge that the second user client meets the release condition corresponding to the third type if the second user client is within the first time period.
Or the type of the video includes a fourth type, the fourth type is sales activity information of the data object related to the data object set, and the corresponding delivery condition includes: the second user with the preset label is released in a preset second time period;
the determining subunit includes:
a sixth determining subunit, configured to determine whether a time point at which the access request of the second user client is received is within a preset second time period;
a seventh determining subunit, configured to determine whether a second user associated with the second user client has a preset tag if the second user is within the second time period;
and the fourth judging subunit is configured to judge that the second user client meets the release condition corresponding to the fourth type if the preset tag is included.
In addition, the types of the videos also comprise a fifth type, and the fifth type is information of a use class, a person class or a declaration class of the data objects related to the data object set;
the determining subunit is further to:
and if the second user associated with the second user client does not have the new user attribute, and does not have the professional user attribute for the brand or the data object related to the data object set, and the time point of receiving the access request of the second user client is not within a preset time period, determining that the second user client meets the release condition corresponding to the fifth type.
In a specific implementation, the apparatus may further include:
and the switching unit is used for providing a video switching option in the second page so as to switch to other videos associated with the data object set to play through the video switching option.
And the recording unit is used for recording the video switching behavior of the second user and the information type of the switched video so as to update the label information of the second user according to the recorded data.
And the counting unit is used for counting the playing times of the same video and providing the playing time information in the first page and/or the second page.
An evaluation option providing unit, configured to provide an evaluation operation option for evaluating the video in the second page;
and the evaluation information counting unit is used for counting the evaluation information for effectively evaluating the same video through the evaluation operation options and providing the evaluation information.
In a specific implementation, the apparatus may further include:
an acquisition operation option providing unit, configured to provide an acquisition operation option for acquiring a detail page of a data object in the second page;
and the detail page acquisition unit is used for acquiring the detail page of the data object aiming at the operation behavior of the second user on the acquisition operation option and displaying the detail page.
Corresponding to the fourth embodiment, an embodiment of the present application further provides an apparatus for providing a data object, where the apparatus is applied to a second user client, and referring to fig. 9, the apparatus may include:
a first page display unit 901, configured to display a first page provided by a server; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
a second page displaying unit 902, configured to display a second page provided by the server after receiving the request for playing the video through the first page, where the second page includes a video playing page, play the content of the video on the video playing page of the second page, and provide an operation option of at least one data object in the data object set on the second page.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus a necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement without inventive effort.
The method and apparatus for providing data objects provided by the present application are introduced in detail, and specific examples are applied in the present application to explain the principles and embodiments of the present application, and the descriptions of the above embodiments are only used to help understand the method and core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific implementation and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims (22)

1. A method for publishing a data object, comprising:
the server receives a data object to be published and a video submitted by a first user client;
generating a data object set according to the data object to be issued;
and storing the association relationship between the data object set and the video, wherein the video is used for providing knowledge type information related to the data object set so as to provide prompt information of the video when a first page is provided, and providing a second page after a request for playing the video is received through the first page, the second page comprises a video playing page, the video associated with the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, the video is located in a first display area in the video playing page, the operation option is located in a second display area in the video playing page, and the first page is not a detail page of the data object.
2. The method of claim 1, wherein the receiving the data object to be published and the video submitted by the first user client comprises:
receiving a data object to be issued;
if the data object to be released meets the preset conditions, prompting the first user client to submit the associated video and video playing mode information;
and receiving the video submitted by the first user client.
3. The method of claim 1, wherein the received video comprises a plurality of different videos and type information of each video, the method further comprising:
and determining the releasing condition information corresponding to each video according to the type information of each video, so that when a first page is provided, the prompt information of the target video is provided according to the releasing condition information.
4. A method for publishing a data object, comprising:
a first user client determines a data object to be published and a video;
submitting the data objects to be published and the video to a server, so that the server generates a data object set according to the data objects to be published and stores an association relationship between the data object set and the video, the video is used for providing knowledge type information related to the data object set so as to provide prompt information of the video when a first page is provided, and after a request for playing the video is received through the first page, a second page is provided, the second page comprises a video playing page, the video associated with the data object set is provided on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, the video is located in a first display area in the video playing page, the operation option is located in a second display area in the video playing page, and the first page is not a detail page of the data object.
5. A method of providing a data object, comprising:
the server provides a first page to a second user client, wherein the first page comprises prompt information of a video associated with the data object set; the video is used for providing knowledge-based information related to the data object set;
after a request for playing the video is received through a first page, a second page is provided, the second page comprises a video playing page, a video associated with the data object set is provided on the video playing page of the second page, an operation option of at least one data object in the data object set is provided on the second page, so that the second user client plays the content of the video on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, the video is located in a first display area in the video playing page, the operation option is located in a second display area in the video playing page, and the first page is not a detail page of the data object.
6. The method of claim 5, wherein the first page comprises any one of the following pages:
the main page of the second user client, the main page of the preset information channel in the second user client, the main page of the preset information subject in the second user client and the main page of the data object released by the same first user in the second user client are displayed.
7. The method of claim 5, wherein the same set of data objects is associated with a plurality of different types of videos, each type of video corresponding to respective delivery condition information, and the delivery conditions include: the second user client is used as a condition to be met by the release object; the providing the first page to the second user client includes:
determining a target delivery condition met by the second user client and a target type corresponding to the target delivery condition;
providing prompt information for the target type of video in the first page;
the playing the content of the video on the video playing page of the second page includes:
and playing the content of the video of the target type on the video playing page of the second page.
8. The method of claim 7, wherein the type of the video comprises a first type, the first type is introduction information of a brand or a data object related to a data object set, and the corresponding delivery condition comprises: the second user has new user attributes for the brand or data object related to the data object set, and the number of impressions is not greater than a first preset threshold;
the determining the target delivery condition that the second user client meets includes:
judging whether a second user associated with the second user client has a new user attribute for a brand or a data object related to the data object set;
if the second user client has the new user attribute, judging whether the frequency of delivering the first type of video to the second user client exceeds a first preset threshold value or not;
and if not, judging that the second user client meets the release condition corresponding to the first type.
9. The method according to claim 7, wherein the type of the video comprises a second type, the second type is professional evaluation or professional knowledge information of the data object related to the data object set, and the corresponding delivery condition comprises: the second user has professional user attributes for the related brands or data objects of the data object set, and the putting times are not more than a second preset threshold value;
the determining of the target delivery condition met by the second user client includes:
judging whether a second user associated with the second user client has professional user attributes for the brand or data object related to the data object set;
if the second type of video has the professional user attribute, judging whether the frequency of delivering the second type of video to the second user client exceeds a second preset threshold value or not;
and if not, judging that the second user client meets the release condition corresponding to the second type.
10. The method of claim 7, wherein the type of the video comprises a third type, the third type is new product release information of a data object related to the data object set, and the corresponding release condition comprises: putting in a first preset time period;
the determining the target delivery condition that the second user client meets includes:
judging whether the time point of receiving the access request of the second user client is within a preset first time period or not;
and if the second user client meets the releasing condition corresponding to the third type, judging that the second user client meets the releasing condition corresponding to the third type.
11. The method of claim 7, wherein the type of the video comprises a fourth type, the fourth type is sales activity information of data objects related to the data object set, and the corresponding delivery condition comprises: the second user with the preset label is put in the preset second time period;
the determining of the target delivery condition met by the second user client includes:
judging whether the time point of receiving the access request of the second user client is within a preset second time period or not;
if the time is within the second time period, judging whether a second user associated with the second user client has a preset label or not;
and if the preset label is available, judging that the second user client meets the releasing condition corresponding to the fourth type.
12. The method according to any one of claims 8 to 11, wherein the types of the video further include a fifth type, and the fifth type is usage class, person class or declaration class information of the data object related to the data object set;
the determining of the target delivery condition met by the second user client includes:
and if the second user associated with the second user client does not have the new user attribute, and does not have the professional user attribute for the brand or the data object related to the data object set, and the time point of receiving the access request of the second user client is not within a preset time period, determining that the second user client meets the release condition corresponding to the fifth type.
13. The method of claim 7, further comprising:
and providing a video switching option in the second page so as to switch to other videos associated with the data object set for playing through the video switching option.
14. The method of claim 13, further comprising:
and recording the video switching behavior of the second user and the information type of the switched video so as to update the label information of the second user according to the recorded data.
15. The method of claim 5, further comprising:
and counting the playing times of the same video, and providing the playing time information in the first page and/or the second page.
16. The method of claim 5, further comprising:
providing an evaluation operation option for evaluating the video in the second page;
and counting the evaluation information for effectively evaluating the same video through the evaluation operation options, and providing the evaluation information.
17. The method of claim 5, further comprising:
providing an acquisition operation option for acquiring a detail page of a data object in the second page;
and acquiring a detail page of the data object aiming at the operation behavior of a second user on the acquisition operation option, and displaying the detail page.
18. A method of providing a data object, comprising:
the second user client displays a first page provided by the server; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
and after a request for playing the video is received through a first page, displaying a second page provided by a server, wherein the second page comprises a video playing page, the content of the video is played on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, the video is positioned in a first display area in the video playing page, the operation option is positioned in a second display area in the video playing page, and the first page is not a detail page of the data object.
19. A data object publishing device, applied to a server, comprises:
the information receiving unit is used for receiving the data object to be issued and the video submitted by the first user client;
the set generating unit is used for generating a data object set according to the data object to be issued;
an information holding unit, configured to hold an association relationship between the set of data objects and the video, where the video is used to provide knowledge-based information related to the set of data objects, so as to provide prompt information of the video when providing a first page, and provide a second page after receiving a request for playing the video through the first page, wherein the second page comprises a video playing page, and providing the video associated with the set of data objects on the video play page of the second page, and, providing an operation option of at least one data object in the set of data objects on the second page, the video is located in a first display area in the video playing page, the operation option is located in a second display area in the video playing page, and the first page is not a detail page of the data object.
20. A data object publishing device applied to a first user client comprises:
the information determining unit is used for determining a data object to be issued and a video;
an information submitting unit, configured to submit the to-be-published data object and the video to a server, so that the server generates a data object set according to the to-be-published data object, and stores an association relationship between the data object set and the video, where the video is used to provide knowledge-based information related to the data object set, so as to provide prompt information of the video when a first page is provided, and provide a second page after a request for playing the video is received through the first page, where the second page includes a video playing page, and provide the video associated with the data object set on the video playing page of the second page, and provide an operation option of at least one data object in the data object set on the second page, where the video is located in a first display area in the video playing page, the operation option is located in a second display area in the video playing page, and the first page is not a detail page of the data object.
21. An apparatus for providing a data object, applied to a server, comprising:
the first page providing unit is used for providing a first page to a second user client, and the first page comprises prompt information of videos related to the data object set; the video is used for providing knowledge-based information related to the data object set;
a second page providing unit, configured to provide a second page after receiving a request for playing the video through the first page, where the second page includes a video playing page, the video playback page on the second page provides video associated with the set of data objects, and, providing an operation option for at least one data object in the set of data objects on the second page, so that the second user client plays the content of the video on the video playback page of the second page, and providing on the second page an operation option for at least one data object of the set of data objects, the video is located in a first display area in the video playing page, the operation option is located in a second display area in the video playing page, and the first page is not a detail page of the data object.
22. An apparatus for providing a data object, applied to a second user client, comprising:
the first page display unit is used for displaying a first page provided by the server; the first page comprises prompt information of a video associated with a data object set; the video is used for providing knowledge-based information related to the data object set;
and the second page display unit is used for displaying a second page provided by the server after receiving a request for playing the video through the first page, wherein the second page comprises a video playing page, the content of the video is played on the video playing page of the second page, and an operation option of at least one data object in the data object set is provided on the second page, the video is positioned in a first display area in the video playing page, the operation option is positioned in a second display area in the video playing page, and the first page is not a detail page of the data object.
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