CN105719151A - Accompaniment advertisement marketing system - Google Patents
Accompaniment advertisement marketing system Download PDFInfo
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- CN105719151A CN105719151A CN201410735229.XA CN201410735229A CN105719151A CN 105719151 A CN105719151 A CN 105719151A CN 201410735229 A CN201410735229 A CN 201410735229A CN 105719151 A CN105719151 A CN 105719151A
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Abstract
The invention relates to an accompaniment advertisement marketing system, and specifically relates to an accompaniment advertisement marketing system for analyzing the behavior of a user to play effective advertisement. The accompaniment advertisement marketing system includes a host unit and a plurality of user units, wherein the host unit is provided with a song-requesting playing module, a song database, a user database, an analysis module and an advertisement module; the analysis module is used for analysis according to the user data and the behavior data of the user, and the attribute of songs so as to obtain the goods being suitable for the user; and by means of the advertisement module, the advertisement data corresponding to the goods is transmitted to the user unit, so that the benefit of the advertisement can be effectively improved.
Description
Technical field
The present invention accompanies ad sales system about one, espespecially a kind of analyze user behavior and pushes away the vocal accompaniment ad sales system of broadcasting effective advertisement.
Background technology
Modern life step is compact, and people are anxious in working and life, often accumulate huge pressure and tension.Therefore, the amusement and recreation of appropriateness, find for surging emotion and tight spirit and proper lead pipeline off, become the important topic of the modern life.
In order to alleviate pressure, someone can select to be engaged in outdoor activities in holiday, as climbed the mountain, hiking, outing etc..Groups of people are then engaged in body exercise, for instance running, swimming, bike riding, upper gymnasium etc..
Although aforementioned active all has the effect alleviating pressure with venting emotions, but outdoor activities are limited to state of weather, and excessive or unsuitable body exercise is then likely to result in sport injury, and both has the restriction on place, it is impossible to implement whenever and wherever possible.
Singing then without aforementioned restriction, as long as not causing others' puzzlement, can be carried out whenever and wherever possible.Therefore, sing and become the recreation that majority like.No matter it is go to sing KTV with friend's party, still uses network vocal accompaniment to sing merrily alone, sing the amusement almost becoming a kind of necessity.
In the face of vast business opportunity, Commdity advertisement is inserted in the picture of vocal accompaniment by part manufacturer during user is sung merrily, and uses the visibility increasing commodity.But, insert the mode of advertisement at present, period and frequency can only be bought to system dealer, system dealer in picture, insert advertisement at set period with the frequency specified.As for the destination object whether user of this period is these commodity, then cannot be carried out judging.Therefore, the benefit of advertisement also cannot be carried out assessment.
Summary of the invention
The purpose of the present invention, is in that to provide a kind of vocal accompaniment ad sales system, espespecially a kind of analyze user behavior and pushes away the vocal accompaniment ad sales system of broadcasting effective advertisement.
For achieving the above object, the present invention is by the following technical solutions:
A kind of vocal accompaniment ad sales system, it comprises:
One main computer unit, has a requesting song playing module, a song database, a customer data base, an analysis module and an advertisement module；And
Multiple subscriber units, each subscriber unit connects this main computer unit respectively through a network, in order to request a song and to play song, each subscriber unit includes a control module, an input module and a display module, this control module connects this main computer unit by this network, in order to receive the input signal of input module, and this input signal is sent to this main computer unit, and the data that Receiving Host unit transmits, and show on display module or play this data；
Wherein, this song database is in order to store the message data of multiple song, video signal data and song attributes；
This requesting song playing module connects this song database, according to the input signal that this control module transmits by choosing corresponding song in song database, and can would correspond to the message data of this song and video signal data is sent to control module；
Customer data base is in order to store user data and the behavioral data of multiple user；
Analysis module connects customer data base and song database, is analyzed according to the user data of each user, behavioral data and song attributes, draws the commodity being respectively adapted to each user；
Advertisement module linking parsing module, in order to store ad data and the item property of multiple commodity, and is sent to the control module of each subscriber unit, uses and be shown in display module according to the analysis result of analysis module by the ad data of suitable commodity.
In a preferred embodiment, described song attributes includes types of songs, age, language and singer etc..
In a preferred embodiment, described user data includes area, age, sex；Behavioral data includes and clicks song, period of reaching the standard grade, the time of singing merrily, clicks advertisement, buys commodity etc..
In a preferred embodiment, described ad data comprises and is briefly described and detailed data；Item property includes merchandise classification, is suitable for the age, is suitable for sex etc..
In a preferred embodiment, described ad data shows on display module and is briefly described and a hot key, and user clicks hot key and can show detail.
In a preferred embodiment, more comprise multiple sales unit, in order to deposit and to provide and deliver each commodity.
In a preferred embodiment, described each sales unit is respectively provided with according to area.
In a preferred embodiment, described ad data still shows the contact information of the sales unit in corresponding area on display module.
In a preferred embodiment, described control module is box on a machine, and this display module is a television set, and this input module is a remote controller.
In a preferred embodiment, described subscriber unit may be selected to be a mobile phone, a panel computer, a computer or an accompanying video.
The medicine have the advantages that the vocal accompaniment ad sales system utilizing the present invention, the commodity being best suited for user or the commodity that user's most probable is interesting can be analyzed according to user data and behavioral data.And can before playback of songs, terminate after or when playing, utilize the mode of questionnaire to improve the degree of accuracy of analysis.The vocal accompaniment ad sales system of the present invention according to accurate analysis, can push away and broadcast optimal Commdity advertisement, uses the benefit that advertisement is substantially improved.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of one embodiment of the invention.
Fig. 2 is the schematic diagram of main computer unit one embodiment of the present invention.
Fig. 3 is the schematic diagram that the present invention shows picture one embodiment.
Fig. 4 is the schematic diagram of another embodiment of the present invention.
Drawing reference numeral: 10: vocal accompaniment ad sales system；12: main computer unit；121: requesting song playing module；123: song database；125: customer data base；127: analysis module；129: advertisement module；14: network；16: subscriber unit；161: control module；163: display module；165: input module；231: video signal data；233: message data；235: song attributes；251: user data；253: behavioral data；291: ad data；293: item property；30: picture；32: be briefly described；34: hot key；36: contact information；40: vocal accompaniment ad sales system；42: sales unit.
Detailed description of the invention
Hereinafter only with embodiment the enforcement aspect that the present invention is possible is described, but and be not used to the category that the restriction present invention is intended to protect, first give chat bright.
Refer to Fig. 1 and Fig. 2, be the schematic diagram of the schematic diagram of one embodiment of the invention and main computer unit one embodiment respectively.As it can be seen, the vocal accompaniment ad sales system 10 of the present invention includes a main computer unit 12 and multiple subscriber unit 16.Wherein, main computer unit 12 has requesting song playing module 121, song database 123, customer data base 125, analysis module 127 and an advertisement module 129.Each subscriber unit 16 connects main computer unit 12 respectively through a network 14, in order to request a song and to play song.
Each subscriber unit 16 includes control module 161, display module 163 and an input module 165 respectively.Wherein, control module 161 and connect main computer unit 12 by network 14, in order to receive the input signal of input module 165, and this input signal is sent to main computer unit, and the data that Receiving Host unit 12 transmits, and show on display module 163 or play this data.
The song database 123 of the present invention is in order to store the message data 233 of multiple song, video signal data 231 and song attributes 235.Requesting song playing module 121 connects song database 123, according to controlling the input signal that transmits of module 161 by choosing corresponding song in song database 123, and can would correspond to the message data 233 of this song and video signal data 231 is sent to control module 161.
Customer data base 125 is in order to store user data 251 and the behavioral data 253 of multiple user.Analysis module 127 connects customer data base 125 and song database 123, is analyzed according to the user data 251 of individual user, behavioral data 253 and song attributes 235, draws the commodity being respectively adapted to each user.Advertisement module 129 linking parsing module 127, in order to store ad data 291 and the item property 293 of multiple commodity, and according to the analysis result of analysis module 127, the ad data of suitable commodity is sent to the control module 161 of each subscriber unit 16, use and be shown in display module 163.
In one embodiment of this invention, song attributes 235 includes types of songs, age, language and singer etc..Wherein, types of songs can slightly be divided into hard stamen (hardcore), heavy metal, hip-hop, separate music, jazz, pop music, Latin, Pang Ke, alternative rock, Summoning, Blues, classical music, rural area, great room (house), dead metal, electronics pleasure, emotion, folk rhyme, R&B, thunder ghost, rock and roll, soul and intensive music (trancemusic) etc..Age can slightly be divided into 50,60,70,80, nineties etc..Language can be classified according to the language that song uses, singer when singer is then issue this song.
In one embodiment of this invention, user data 251 includes area, age, sex etc., also can include other related datas such as occupation, education degree and interest.Behavioral data 253 then includes and clicks song, period of reaching the standard grade, the time of singing merrily, clicks advertisement, buys commodity etc..Wherein, user data 251 can when user application system account, it is desirable to user fills in, and also during user's use system, questionnaire survey can be utilized to obtain.Behavioral data 253 then automatically records during user's use system and produces.
In one embodiment of this invention, ad data 291 comprises and is briefly described and detailed data.Item property 293 then includes merchandise classification, is suitable for the age, is suitable for sex etc..
In one embodiment of this invention, analysis module 127 can according to user data 251, such as user location, age, sex etc., the preliminary merchandise classification judging to be suitable for each user, behavioral data 253 further according to user, such as user requests tune the types of songs of song, age, the data such as language and singer, and the period that user reaches the standard grade is morning, afternoon, evening or the late into the night, sing merrily the length of time, clicked the item property of advertisement, commodity bought etc., determine whether the hobby of this user and applicable commodity, use and filter out the commodity being really suited for this user, this user has the commodity that significantly high probability can be interested in, or this user has the commodity that significantly high probability may require that.By analyzing accurately, and the ad data 291 that advertisement module 129 would correspond to these commodity can be made to be sent to the subscriber unit 16 of this user, can effectively promote the benefit of advertisement.
Refer to Fig. 3, be the present invention schematic diagram that shows picture one embodiment.As it can be seen, the vocal accompaniment ad sales system of the present invention when user sings merrily, can be suitable for user or user there may be the Commdity advertisement of interest in picture 30 display.Wherein, advertisement, to be briefly described 32, does not interfere with user and sings merrily, and shows a hot key 34 in picture 30.When these commodity are interested in and are clicked hot key 34 by user, the detailed data (not shown) about these commodity can be shown.
Refer to Fig. 4, be the schematic diagram of another embodiment of the present invention.As it can be seen, this example vocal accompaniment ad sales system 40 is roughly the same with the 1st figure illustrated embodiment, but the vocal accompaniment ad sales system 40 of the present embodiment still includes multiple sales unit 42, in order to deposit and to provide and deliver each commodity.
In one embodiment of this invention, each sales unit 42 is to be respectively provided with according to area.The sales unit 42 of the present invention can plan setting according to the geographical distribution of user, wherein commodity can be sent to user location for preferably in 15-30 minute after user notifies.
In one embodiment of this invention, when ad data shows on display module, still can show the contact information (as shown in Fig. 3 element 36) of the sales unit 42 corresponding to this user location.When user sings merrily, if seeing interesting Commdity advertisement, the sales unit 42 of this area can be got in touch with according to contact information 36, and as quickly as possible commodity are sent to by this sales unit 42.
In one embodiment of this invention, subscriber unit 16 can be a domestic vocal accompaniment unit, and wherein controlling module 161 is box on a machine, and display module is a television set, and input module is then a remote controller, for instance for the remote controller of box on machine.
In one embodiment of this invention, subscriber unit 16 is also chosen as a mobile phone, a panel computer, a computer or an accompanying video, suitable application can be installed in subscriber unit 16 and form control module, and it is connected to main computer unit by network, and to utilize the display of device itself and speaker be display module, the input element of device itself then forms input module.
Utilize the vocal accompaniment ad sales system of the present invention, the commodity being best suited for user or the commodity that user's most probable is interesting can be analyzed according to user data and behavioral data.And can before playback of songs, terminate after or when playing, utilize the mode of questionnaire to improve the degree of accuracy of analysis.The vocal accompaniment ad sales system of the present invention according to accurate analysis, can push away and broadcast optimal Commdity advertisement, uses the benefit that advertisement is substantially improved.
The above is only the preferred embodiment of the present invention.The scope of the present invention is not limited with above-mentioned embodiment.Such as the personage haveing the knack of this case skill helps equivalence modification or the change that spirit under this invention is made, and all should be included in claim.
Claims (10)
1. a vocal accompaniment ad sales system, it is characterised in that it comprises:
One main computer unit, has a requesting song playing module, a song database, a customer data base, an analysis module and an advertisement module；And
Multiple subscriber units, respectively this subscriber unit connects this main computer unit respectively through a network, in order to request a song and to play song, respectively this subscriber unit includes a control module, an input module and a display module, this control module connects this main computer unit by this network, in order to receive the input signal of input module, and this input signal is sent to this main computer unit, and receive the data that this main computer unit transmits, and show on this display module or play this data；
Wherein, this song database is in order to store the message data of multiple song, video signal data and song attributes；
This requesting song playing module connects this song database, according to the input signal that this control module transmits by choosing corresponding song in this song database, and can would correspond to the message data of this song and video signal data is sent to control module；
This customer data base is in order to store user data and the behavioral data of multiple user；
This analysis module connects this customer data base and this song database, is analyzed according to the user data of each user, behavioral data and song attributes, draws the commodity being respectively adapted to each user；
This advertisement module linking parsing module, in order to store ad data and the item property of multiple commodity, and is sent to this control module of respectively this subscriber unit, uses and be shown in this display module according to the analysis result of this analysis module by the ad data of suitable commodity.
2. vocal accompaniment ad sales system according to claim 1, it is characterised in that described song attributes includes types of songs, age, language and singer etc..
3. vocal accompaniment ad sales system according to claim 1, it is characterised in that described user data includes area, age, sex；Behavioral data includes and clicks song, period of reaching the standard grade, the time of singing merrily, clicks advertisement, buys commodity etc..
4. vocal accompaniment ad sales system according to claim 1, it is characterised in that described ad data comprises and is briefly described and detailed data；Item property includes merchandise classification, is suitable for the age, is suitable for sex etc..
5. vocal accompaniment ad sales system according to claim 4, it is characterised in that described ad data shows on display module and is briefly described and a hot key, and user clicks hot key and can show detail.
6. vocal accompaniment ad sales system according to claim 5, it is characterised in that more comprise multiple sales unit, in order to deposit and to provide and deliver each commodity.
7. vocal accompaniment ad sales system according to claim 6, it is characterised in that described each sales unit is respectively provided with according to area.
8. vocal accompaniment ad sales system according to claim 7, it is characterised in that described ad data still shows the contact information of the sales unit in corresponding area on display module.
9. vocal accompaniment ad sales system according to claim 1, it is characterised in that described control module is box on a machine, and this display module is a television set, and this input module is a remote controller.
10. vocal accompaniment ad sales system according to claim 1, it is characterised in that described subscriber unit may be selected to be a mobile phone, a panel computer, a computer or an accompanying video.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410735229.XA CN105719151A (en) | 2014-12-05 | 2014-12-05 | Accompaniment advertisement marketing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410735229.XA CN105719151A (en) | 2014-12-05 | 2014-12-05 | Accompaniment advertisement marketing system |
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| CN105719151A true CN105719151A (en) | 2016-06-29 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410735229.XA Pending CN105719151A (en) | 2014-12-05 | 2014-12-05 | Accompaniment advertisement marketing system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109120967A (en) * | 2017-06-23 | 2019-01-01 | 北星传媒（北京）有限公司 | The inserting method and device of additional content for KTV |
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| CN101405756A (en) * | 2006-03-15 | 2009-04-08 | 日本电气株式会社 | Advertisement system and commodity sale system |
| CN102637285A (en) * | 2012-04-01 | 2012-08-15 | 中兴通讯股份有限公司南京分公司 | Attribute setting method and device |
| WO2014162788A1 (en) * | 2013-04-02 | 2014-10-09 | Ｎｅｃソリューションイノベータ株式会社 | Facial-expression assessment device, dance assessment device, karaoke device, and game device |
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- 2014-12-05 CN CN201410735229.XA patent/CN105719151A/en active Pending
Patent Citations (5)
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| WO2007101368A1 (en) * | 2006-03-08 | 2007-09-13 | Kamfu Wong | Personal and regional commercial television advertisement broadcasting system and the method thereof |
| CN101405756A (en) * | 2006-03-15 | 2009-04-08 | 日本电气株式会社 | Advertisement system and commodity sale system |
| CN101334782A (en) * | 2007-04-05 | 2008-12-31 | 爱德蒙Bvi有限公司 | Adaptive marketing system |
| CN102637285A (en) * | 2012-04-01 | 2012-08-15 | 中兴通讯股份有限公司南京分公司 | Attribute setting method and device |
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Application publication date: 20160629 |