CN104080007B - Video playback generates the method and system of commodity transaction information - Google Patents
Video playback generates the method and system of commodity transaction information Download PDFInfo
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- CN104080007B CN104080007B CN201410340581.3A CN201410340581A CN104080007B CN 104080007 B CN104080007 B CN 104080007B CN 201410340581 A CN201410340581 A CN 201410340581A CN 104080007 B CN104080007 B CN 104080007B
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Abstract
This application discloses the method and system generating commodity transaction information in a kind of video playback, including: when video display process presents merchandise news, then judge whether and the Transaction Information of described merchandise news direct correlation；If existing, obtain the Transaction Information of association；If being absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, obtain the Transaction Information of described commodity；Described Transaction Information includes commodity data and transaction link；Described Transaction Information and interactive tag are encapsulated as trading processing window, and described trading processing window is published to the video playback page.The application, in video display process, presents institute's more detailed Transaction Information of publishing commodity, and link pays purchasing channel, understands for user or even buys this commodity, it is provided that condition easily.
Description
Technical field
The application relates to Internet technical field, specifically, relates to the method and system generating commodity transaction information in video playback.
Background technology
Currently, along with the high mature of multimedia technology and spreading network information technology, by netcast browsing multimedia video, become the custom of thousands of user already.The various media formats such as film, TV play, variety show or news, all can present to user using Internet video as carrier；Meet various demands such as the work of user, amusement and study fully.User can use the terminals such as PC, mobile phone, panel computer or even Web TV to browse substantial amounts of Internet video easily；User both can carry out video tour by softwares such as the player installed in terminal or clients, it is also possible to carries out video tour by browsing device net page.In a word, viewing Internet video is the one way of life mode being extensively familiar with.
In the process of video playback, often under the premise not affecting normal play, issue some merchandise news.This provides the channel that can show commodity on the one hand for businessman, can also make the acquisition merchandise news that user is more convenient on the other hand, be the strategy of a kind of win-win & mutual benefit.
From technological layer, in general the merchandise news in video display process issued at three below time point: before video playback, video pause time and video playback complete after.And the carrier of merchandise news can also be the multimedia of the forms such as word, picture, animation or short-sighted frequency.
In the prior art, for this scheme of publishing commodity information during video playback, enough do not utilized fully.Prior art existence has the drawback that, user is merely able to by content of multimedia, simply browses described merchandise news；But if the user desired that understand the more details about these commodity, it is desirable alternatively to when buying these commodity at once, prior art cannot directly meet user's request.
Summary of the invention
In view of this, technical problems to be solved in this application there is provided the method and system generating Transaction Information in video playback, it is possible to while publishing commodity information, it is provided that commodity transaction information specifically.
In order to solve above-mentioned technical problem, this application provides a kind of method generating commodity transaction information in video playback, it is characterised in that including:
When video display process presents merchandise news, then judge whether and the Transaction Information of described merchandise news direct correlation；
If existing, obtain the Transaction Information of association；
If being absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, obtain the Transaction Information of described commodity；
Described Transaction Information includes commodity data and transaction link；
Described Transaction Information and interactive tag are encapsulated as trading processing window, and described trading processing window is published to the video playback page.
Preferably, wherein, described searching for described data in the Internet, the Transaction Information obtaining described commodity also includes:
The Transaction Information searched from the Internet is ranked up, and retains the previous or multiple Transaction Information after sequence.
Preferably, wherein, also include:
Respond customer transaction instruction by interactive tag, generate the transaction payment page.
Preferably, wherein, also include:
Respond user by interactive tag and preserve instruction, described Transaction Information is preserved to pending region.
Preferably, wherein, also include:
When video playback completes, Transaction Information is preserved in pending region, then generate trading processing prompting.
Preferably, wherein, described video display process presents merchandise news to include:
Play publishing commodity information in the page；
Or, display of commodity information in broadcasting pictures.
Preferably, wherein, also include:
Pre-save the commercial articles searching record of user, and described commercial articles searching record is mated with described merchandise news, if the match is successful, obtain described Transaction Information by described merchandise news.
In order to solve above-mentioned technical problem, present invention also provides the system generating commodity transaction information in a kind of video playback, it is characterised in that including:
Transaction Information module, is used in video display process during publishing commodity information, it may be judged whether exist and the Transaction Information of described merchandise news direct correlation；If existing, obtain the Transaction Information of association；If being absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, obtain the Transaction Information of described commodity；Described Transaction Information includes commodity data and transaction link；
Page package module, for being encapsulated as trading processing window by described Transaction Information and interactive tag；
Window release module, for being published to the video playback page by described trading processing window.
Preferably, wherein, described Transaction Information module includes:
Judging unit, for judging whether and the Transaction Information of described merchandise news direct correlation；
Acquiring unit, for when there is the Transaction Information of direct correlation, obtaining the Transaction Information of association；
Resolution unit, for when being absent from the Transaction Information of direct correlation, resolving the data of corresponding commodity in described merchandise news；
Search unit, for searching for described data, it is thus achieved that the Transaction Information of described commodity in the Internet；
Sequencing unit, for the Transaction Information searched from the Internet is ranked up, and retains the previous or multiple Transaction Information after sequence.
Preferably, wherein, also include:
Interactive module, for responding user instruction by interactive tag, generates the transaction payment page or preserves described Transaction Information to pending region.
Compared with prior art, method and system described herein, reach following effect:
1, in video display process, presenting institute's more detailed Transaction Information of publishing commodity, link pays purchasing channel, understands for user or even buys this commodity, it is provided that condition easily.
2, by being sorted by Transaction Information, the previous or multiple Transaction Information after sequence is retained, it is ensured that the accuracy of Transaction Information and safety.
3, combine " buying at once " function and " shopping cart " function, be further that provider's note part is bought in the payment of user.
Certainly, the arbitrary product implementing the application must be not necessarily required to reach all the above technique effect simultaneously.
Accompanying drawing explanation
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, and the schematic description and description of the application is used for explaining the application, is not intended that the improper restriction to the application.In the accompanying drawings:
Fig. 1 is method flow diagram described in the embodiment of the present application；
Fig. 2 is the embodiment of the present application broadcast interface schematic diagram；
Fig. 3 is method flow diagram described in another embodiment of the application；
Fig. 4 is system structure schematic diagram described in the embodiment of the present application.
Detailed description of the invention
As employed some vocabulary in the middle of description and claim to censure specific components.Those skilled in the art are it is to be appreciated that hardware manufacturer may call same assembly with different nouns.This specification and claims are not used as distinguishing in the way of assembly by the difference of title, but are used as the criterion distinguished with assembly difference functionally." comprising " as mentioned in the middle of description and claim in the whole text is an open language, therefore should be construed to " comprise but be not limited to "." substantially " referring in receivable range of error, those skilled in the art can solve described technical problem within the scope of certain error, basically reaches described technique effect.Additionally, " coupling " word comprises any directly and indirectly electric property coupling means at this.Therefore, if a first device described in literary composition is coupled to one second device, then represents described first device and can directly be electrically coupled to described second device, or be indirectly electrically coupled to described second device by other devices or the means that couple.Description subsequent descriptions is implement the better embodiment of the application, and right described description is for the purpose of the rule so that the application to be described, is not limited to scope of the present application.The protection domain of the application is when being as the criterion depending on the defined person of claims.
The application provides a kind of method generating commodity transaction information in video display process, to realize while publishing commodity information, generating corresponding Transaction Information and issuing in video display process, it is simple to user understands the details of these commodity, arranges direct payment and buys.
Shown in Figure 1, for a specific embodiment of herein described method.In the present embodiment, said method comprising the steps of:
Step 101, when video display process presents merchandise news, then judge whether and the Transaction Information of described merchandise news direct correlation；If existing, enter step 102；If being absent from, enter step 103.
If step 102 exists, obtain the Transaction Information of association.
If step 103 is absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, obtain the Transaction Information of described commodity.
The merchandise news presented in video display process, it is possible to be play the merchandise news issued in the page, for instance the advertisement of these commodity；Carrier can also be the multimedia of the forms such as word, picture, animation or short-sighted frequency；It is possibly even a part for video image, the merchandise news of some commodity that namely picture occurs, for instance the commodity such as the clothing of personage or ornaments in picture.But by described merchandise news, user is merely capable of that these commodity have a understanding substantially.But as wanted to understand more details or purchase, it is merely able to be realized by other approach by user oneself.
In the present embodiment, will further be obtained the Transaction Information of these commodity by described merchandise news.With reference to, shown in Fig. 2, playing the advertisement that namely merchandise news issued in the page be sunglasses A；So-called Transaction Information is then the specifying information relevant to the transaction of sunglasses A.Described Transaction Information includes commodity data and transaction link.Transaction link can point to the shopping webpage selling sunglasses A, for instance in the present embodiment, and the shopping page of sunglasses A in shopping website T is pointed in described transaction link；Commodity data, then can be the data such as the price of sunglasses A, brand, detail parameters, pattern；These data generally directly can also obtain in the shopping webpage that transaction link is pointed to.
It should be noted that in the present embodiment, obtained the mode of Transaction Information by merchandise news, it is possible to the two ways set forth in integrating step 102 ~ step 103.
When step 102, namely the merchandise news issued itself be associated with complete Transaction Information.It is to say, namely merchandise news linked the shopping webpage in its official sale's channel originally；Transaction link and commodity data in described Transaction Information all can directly obtain.
Contrary to step 103, if the merchandise news issued does not have connected transaction information, then the present embodiment will be obtained by internet hunt.First the data of corresponding commodity need to be parsed from described merchandise news.So-called data is using the keyword as web search, it is possible to be the information such as the title of commodity, model or brand.
In the present embodiment, i.e. " sunglasses A " described data, thus scans for, obtains including 30 shopping webpages about sunglasses A in shopping website T, say, that there is the trade company of 30 sale sunglasses A in shopping website T.Preferably, it is also possible to according to indexs such as trade company's prestige degree, sales volume or prices, the Transaction Information searched from the Internet is ranked up, and retain the previous or multiple Transaction Information after sequence, in order to follow-up display for a user.Thus being ensured, the Transaction Information shown to user is more accurate, and the payment purchasing channel that Transaction Information is corresponding is also more safe and reliable or price is cheaper.In the present embodiment, retain, according to sequence, the Transaction Information that sales volume is the highest.
Preferably, the present embodiment can also pre-save the commercial articles searching record of user, and described commercial articles searching record is mated with described merchandise news, if the match is successful, obtain described Transaction Information by described merchandise news.
It is to say, in the part consumption purpose that user in user's process used in everyday, can be understood by commercial articles searching record, and for these consumption purposes, provide a user with Transaction Information targetedly.Such as in commercial articles searching record, have recorded this user had in the recent period for " sunglasses " these commodity；When so there is the merchandise news shown in Fig. 2, this merchandise news can match with commercial articles searching record, thus assert that " sunglasses A " this merchandise news is likely to the commodity that user needs, and further selects to start the flow process of follow-up acquisition respective transaction information.
If but in the commercial articles searching record of user, do not comprise the record relevant to " sunglasses ", it is also possible to would select not start the flow process of follow-up acquisition respective transaction information；In order to avoid showing unnecessary Transaction Information, cause that Consumer's Experience declines.
Step 104, described Transaction Information and interactive tag are encapsulated as trading processing window.
Step 105, described trading processing window is published to the video playback page.
In the present embodiment, the form of described trading processing window is referring to Fig. 2.Commodity data in Transaction Information is presented intuitively in trading processing window, and link of concluding the business then is associated with in " buying at once " and " addition shopping cart " two interactive tag.Can directly jump to shopping webpage from the broadcasting page by two above interactive tag, carry out follow-up payment process of purchase.
As seen through the above technical solutions, the present embodiment existence provides the benefit that: in video display process, presents institute's more detailed Transaction Information of publishing commodity, and link pays purchasing channel, understands for user or even buys this commodity, it is provided that condition easily；By being sorted by Transaction Information, retain the previous or multiple Transaction Information after sequence, it is ensured that the accuracy of Transaction Information and safety.
Embodiment illustrated in fig. 1 is a basic embodiment of the method generating commodity transaction information in herein described video playback.On this basis, it is also possible to carry out further optimizing and expanding to the flow process of described method, obtain following example, shown in Figure 3.
Step 301, when video display process presents merchandise news, then judge whether and the Transaction Information of described merchandise news direct correlation；If existing, enter step 102；If being absent from, enter step 103.
If step 302 exists, obtain the Transaction Information of association.
If step 303 is absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, obtain the Transaction Information of described commodity.
Step 304, described Transaction Information and interactive tag are encapsulated as trading processing window, and described trading processing window is published to the video playback page.
Step 305, by interactive tag respond customer transaction instruction, generate the transaction payment page.
Step 306, responded user by interactive tag and preserve instruction, described Transaction Information is preserved to pending region.
In Fig. 2, " buying at once " and " addition shopping cart " two interactive tag, namely for carrying out directly mutual with user, produce user instruction.
When user clicks " buying at once " label, then mean that user needs the commodity in purchase-transaction information, generate customer transaction instruction；And then in response to described customer transaction instruction, by the transaction link that interactive tag associates, jump to the transaction payment page.
Or, when user wishes temporarily to be preserved by Transaction Information to treat subsequent treatment, then can pass through " addition shopping cart " this interactive tag, this Transaction Information is preserved to a special pending region；From representing form, it is actually " commodity relevant for this Transaction Information are added shopping cart " function in conventional web page operation.
It should be noted that if this user is login user, then namely described pending region is set up specially for this user account；This user can be preserved for a long time and place Transaction Information therein.If this user is A non logged-on user, it is also possible to according to the cookie of this user interim set up a pending region, preserve within certain time this user place Transaction Information；If user's logon account in scope between at this moment, it is also possible to by the Transaction Information in the pending region set up temporarily, dump in the pending region of the account.
Step 307, when video playback completes, Transaction Information is preserved in pending region, then generate trading processing prompting.
After video playback completes, if now Transaction Information (namely saving some commodity in shopping cart) is preserved in pending region, then generate a trading processing prompting, to remind user that commodity in shopping cart are further processed.
Certainly, user can select to carry out follow-up payment process of purchase according to prompting, it is also possible to closes the prompting of described trading processing；Preferably, if described prompting is closed, then may be provided within the scope of certain time, no longer generate new trading processing prompting for this user.
As seen through the above technical solutions, the present embodiment existence provides the benefit that: combine " buying at once " function and " shopping cart " function, is further that provider's note part is bought in the payment of user；Method overall technical architecture described in the present embodiment is more complete, open more abundant.
With reference to shown in Fig. 4, for herein described video playback generates the specific embodiment of the system of Transaction Information.System described in the present embodiment is for realizing the method described in previous embodiment, and its technical scheme is substantially identical, describes accordingly in previous embodiment, is equally applicable in the middle of the present embodiment.Described system includes:
Transaction Information module 401, is used in video display process during publishing commodity information, it may be judged whether exist and the Transaction Information of described merchandise news direct correlation；If existing, obtain the Transaction Information of association；If being absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, obtain the Transaction Information of described commodity；Described Transaction Information includes commodity data and transaction link.
Described Transaction Information module 401 includes:
Judging unit, for judging whether and the Transaction Information of described merchandise news direct correlation.
Acquiring unit, for when there is the Transaction Information of direct correlation, obtaining the Transaction Information of association.
Resolution unit, for when being absent from the Transaction Information of direct correlation, resolving the data of corresponding commodity in described merchandise news.
Search unit, for searching for described data, it is thus achieved that the Transaction Information of described commodity in the Internet.
Sequencing unit, for the Transaction Information searched from the Internet is ranked up, and retains the previous or multiple Transaction Information after sequence.
Page package module 402, for being encapsulated as trading processing window by described Transaction Information and interactive tag.
Window release module 403, for being published to the video playback page by described trading processing window.
Interactive module 404, for responding user instruction by interactive tag, generates the transaction payment page or preserves described Transaction Information to pending region.
As seen through the above technical solutions, system existence described in the present embodiment provides the benefit that: in video display process, presents institute's more detailed Transaction Information of publishing commodity, and link pays purchasing channel, understand for user or even buy this commodity, it is provided that condition easily；Combine " buying at once " function and " shopping cart " function, be further that provider's note part is bought in the payment of user；Method overall technical architecture described in the present embodiment is more complete, open more abundant.
In conjunction with technical scheme in above example, the method and system existence generating Transaction Information in herein described video playback provides the benefit that:
1, in video display process, presenting institute's more detailed Transaction Information of publishing commodity, link pays purchasing channel, understands for user or even buys this commodity, it is provided that condition easily.
2, by being sorted by Transaction Information, the previous or multiple Transaction Information after sequence is retained, it is ensured that the accuracy of Transaction Information and safety.
3, combine " buying at once " function and " shopping cart " function, be further that provider's note part is bought in the payment of user.
Those skilled in the art are it should be appreciated that embodiments herein can be provided as method, device or computer program.Therefore, the application can adopt the form of complete hardware embodiment, complete software implementation or the embodiment in conjunction with software and hardware aspect.And, the application can adopt the form at one or more upper computer programs implemented of computer-usable storage medium (including but not limited to disk memory, CD-ROM, optical memory etc.) wherein including computer usable program code.
Described above illustrate and describes some preferred embodiments of the application, but as previously mentioned, it is to be understood that the application is not limited to form disclosed herein, it is not to be taken as the eliminating to other embodiments, and can be used for other combinations various, amendment and environment, and in invention contemplated scope described herein, can be modified by the technology of above-mentioned instruction or association area or knowledge.And the change that those skilled in the art carry out and change are without departing from spirit and scope, then all should in the protection domain of the application claims.
Claims (8)
1. the method generating commodity transaction information in a video playback, it is characterised in that including:
When video display process presents merchandise news, then judge whether and the Transaction Information of described merchandise news direct correlation；
If existing, obtain the Transaction Information of association；
If being absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, and obtaining the Transaction Information of described commodity, described data is as the keyword of search in the Internet, including the title of commodity, model or brand；
Described Transaction Information includes commodity data and transaction link；
Described Transaction Information and interactive tag are encapsulated as trading processing window, and described trading processing window is published to the video playback page, wherein,
Described searching for described data in the Internet, the Transaction Information obtaining described commodity also includes:
The Transaction Information searched from the Internet is ranked up, and retains the previous or multiple Transaction Information after sequence.
2. according to the method generating commodity transaction information in video playback according to claim 1, it is characterised in that also include:
Respond customer transaction instruction by interactive tag, generate the transaction payment page.
3. the method generating commodity transaction information according to claim 1 in video playback, it is characterised in that also include:
Respond user by interactive tag and preserve instruction, described Transaction Information is preserved to pending region.
4. the method generating commodity transaction information in video playback according to claim 1-3 any one, it is characterised in that also include:
When video playback completes, Transaction Information is preserved in pending region, then generate trading processing prompting.
5. the method generating commodity transaction information according to claim 1 in video playback, it is characterised in that present merchandise news in described video display process and include:
Play publishing commodity information in the page；
Or, display of commodity information in broadcasting pictures.
6. the method generating commodity transaction information according to claim 5 in video playback, it is characterised in that also include:
Pre-save the commercial articles searching record of user, and described commercial articles searching record is mated with described merchandise news, if the match is successful, obtain described Transaction Information by described merchandise news.
7. a video playback generates the system of commodity transaction information, it is characterised in that including:
Transaction Information module, is used in video display process during publishing commodity information, it may be judged whether exist and the Transaction Information of described merchandise news direct correlation；If existing, obtain the Transaction Information of association；If being absent from, then resolve the data of corresponding commodity in described merchandise news；And in the Internet, search for described data, and obtaining the Transaction Information of described commodity, described data is as the keyword of search in the Internet, including the title of commodity, model or brand；Described Transaction Information includes commodity data and transaction link；
Page package module, for being encapsulated as trading processing window by described Transaction Information and interactive tag；
Window release module, for described trading processing window is published to the video playback page, wherein,
Described Transaction Information module includes:
Judging unit, for judging whether and the Transaction Information of described merchandise news direct correlation；
Acquiring unit, for when there is the Transaction Information of direct correlation, obtaining the Transaction Information of association；
Resolution unit, for when being absent from the Transaction Information of direct correlation, resolving the data of corresponding commodity in described merchandise news；
Search unit, for searching for described data, it is thus achieved that the Transaction Information of described commodity in the Internet；
Sequencing unit, for the Transaction Information searched from the Internet is ranked up, and retains the previous or multiple Transaction Information after sequence.
8. video playback generates the system of commodity transaction information according to claim 7, it is characterised in that also include:
Interactive module, for responding user instruction by interactive tag, generates the transaction payment page or preserves described Transaction Information to pending region.
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| CN201410340581.3A CN104080007B (en) | 2014-07-17 | 2014-07-17 | Video playback generates the method and system of commodity transaction information |
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| CN103854198A (en) * | 2012-11-29 | 2014-06-11 | 江苏东仁网络科技有限公司 | Method for implanting information into computer media file |
| CN103065261A (en) * | 2012-12-25 | 2013-04-24 | 深圳Tcl新技术有限公司 | Method, device and system of video shopping based on gesture operation |
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