CN102868915A - Method and device for realizing commodity purchasing based on television platform - Google Patents
Method and device for realizing commodity purchasing based on television platform Download PDFInfo
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- CN102868915A CN102868915A CN2012102787205A CN201210278720A CN102868915A CN 102868915 A CN102868915 A CN 102868915A CN 2012102787205 A CN2012102787205 A CN 2012102787205A CN 201210278720 A CN201210278720 A CN 201210278720A CN 102868915 A CN102868915 A CN 102868915A
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Abstract
The invention discloses a method and a device for realizing commodity purchasing based on a television platform. The method comprises the following steps of: establishing mapping relationships between commodities and television programs in advance, and setting commodity ordering information to be shown for each commodity; receiving a video image capture request, responding the video image capture request, and capturing the current played video image; acquiring feature information of the captured video image; querying the mapping relationships between the commodities and the video programs according to the acquired video image feature information, determining a commodity to be ordered, and showing commodity ordering information corresponding to the commodity to be ordered; and receiving a commodity ordering request, responding to the commodity ordering request, and ordering the commodity. By the method and the device, real-time performance of commodity purchasing can be improved, and time for purchasing the commodity is reduced.
Description
Technical field
The present invention relates to digital television techniques, relate in particular to a kind of method and device of realizing commodity purchasing based on TV platform.
Background technology
Along with the development of the national integration of three networks, TV market is ripe gradually, and increasing enterprise begins to develop intelligent television (DTV, Definition Television).Intelligent television refers to possess open operating system and chip, have open application platform, can realize two-way human-computer interaction function, can realize new function or value-added service by autonomous set up applications, and can be by the terminal application platform of the satisfied variation such as three net accesses, 3C fusions and individual demand, for example, the function of commodity purchasing be can provide, TV shopping or service realized.
In the family movie that current intelligent television is play, the TV play, transplanted the commodity video pictures that comprises in a large number advertising message and merchandise news.On the one hand, the operator of film, TV play is wished the user by browsing these commodity video pictures, and the commodity purchasing address information that can provide according to the commodity video pictures of broadcast goes to buy in real world, to improve the marketing efficiency of advertisement putting; On the other hand, the user is after browsing to these commodity video pictures, buy if wish, only need to remember the commodity purchasing address information that provides in the commodity video pictures, then the commodity purchasing address information or the purchase phone that pass through to remember are bought, can promote the specific aim that the user buys commodity, improve the efficient that the user buys commodity.
By as seen above-mentioned, the existing method that realizes commodity purchasing based on TV platform, by in the commodity of throwing in, providing the commodity purchasing address information, the commodity purchasing address information that needs the user to remember to provide or buy phone, and then by buying to the market at place, commodity purchasing address, or realizing commodity purchasing by phone, real-time is not strong, buy the required time of commodity longer, can't satisfy user's instant purchasing demand; Further, the merchandise news that the commodity video pictures can provide is limited, and the user through after a while, may so that the enthusiasm of purchase commodity descends, reduce the marketing efficiency of commodity after obtaining the commodity purchasing address information.
Summary of the invention
Embodiments of the invention provide a kind of method that realizes commodity purchasing based on TV platform, improve real-time, the reduction of buying commodity and buy the required time of commodity.
Embodiments of the invention also provide a kind of device of realizing commodity purchasing based on TV platform, improve real-time, the reduction of buying commodity and buy the required time of commodity.
For achieving the above object, a kind of method that realizes commodity purchasing based on TV platform that the embodiment of the invention provides comprises:
Set up in advance the mapping relations of commodity and video frequency program, and commercial articles ordering information to be showed is set for each commodity;
Receiver, video picture crawl request in response to described video pictures crawl request, is grasped the video pictures of current broadcast;
Obtain the video pictures characteristic information of crawl;
According to the video pictures characteristic information that obtains, the mapping relations of inquiry commodity and video frequency program are determined commodity to be ordered, and are showed the commercial articles ordering information that these commodity to be ordered are corresponding;
Receive the commercial articles ordering request, in response to described commercial articles ordering request, order this commodity.
Described receiver, video picture crawl request comprises:
Use air mouse to determine the position of video pictures, or the button of crawl video pictures is set at remote controller in advance;
Receive air mouse and determine the operational order exported behind the position of video pictures, or the user presses the operational order of crawl video pictures button, generating video picture crawl request is exported to intelligent TV set.
Described receiver, video picture crawl request comprises:
Monitor user's operation and contact with the intelligent TV set screen, trigger and eject the function menu that sets in advance;
Monitor the user and operate the video pictures crawl control of choosing in the function menu, output video picture crawl request.
,, further comprise before the function menu that the triggering ejection sets in advance with after the intelligent TV set screen contact in the described user of monitoring operation:
Judge whether the time that user operation contact with the intelligent TV set screen surpass the time threshold that sets in advance, if so, the function menu that the triggering ejection sets in advance, otherwise, do not deal with.
The video pictures of the current broadcast of described crawl comprises:
By the shooting software of installing in the intelligent TV set video pictures of current broadcast is made a video recording; Or,
By the camera that intelligent TV set is external the video pictures of current broadcast is made a video recording; Or,
Obtain the temporal information of current broadcast, from the video pictures frame of storage, obtain the video pictures frame that the temporal information with current broadcast is complementary.
Behind the video pictures of the current broadcast of described crawl, further comprise:
The video pictures of crawl is showed, received the user to the editor of video pictures, obtain the video pictures that comprises object to be ordered.
Described user comprises the editor of video pictures:
Monitor user's operation and contact with the video pictures of crawl, determine in-edit;
Monitor user's operation and disengage with the video pictures that grasps, determine that editor finishes;
Operate the video pictures of content for editing that comprises the zone that experiences from in-edit to editing end user.
The mapping relations of described commodity and video frequency program comprise: channel information, reproduction time information and the positional information of each commodity in the commodity video pictures; Described video pictures characteristic information comprises: the positional information of video pictures, current time information and channel information.
The mapping relations of described commodity and video frequency program comprise the pictorial information of commodity; Described video pictures characteristic information comprises picture.
Described commercial articles ordering information comprises each commercial articles ordering info web of safeguarding in the market of provider's product and comprises the required information of order goods.
The required information of described order goods comprises: the pictorial information of commercial articles ordering link address information, commodity and the attribute information of commodity.
The attribute information of described commodity comprises: the title of commodity profile information, commodity, price, the commodity amount of having ordered and the commodity amount of not ordering.
Further comprise:
Confirm to order this commodity success, show the order successful information to the user, described order successful information comprises: the trade name of purchase, quantity, unit price, total price information, consignor's address information, consignor's information, consignor's contact method information and consulting telephone information.
A kind of device of realizing commodity purchasing based on TV platform, this device comprises: memory module, video pictures handling module, video pictures characteristic information acquisition module, matching module and order module, wherein,
Memory module is used for storing the commodity of in advance foundation and the mapping relations of video frequency program, and is stored as the commercial articles ordering information to be showed of each commodity setting;
The video pictures handling module is used for receiver, video picture crawl request, in response to described video pictures crawl request, grasps the video pictures of current broadcast;
Video pictures characteristic information acquisition module is used for from the video pictures video pictures characteristic information of crawl;
Matching module is used for according to the video pictures characteristic information that obtains, and the mapping relations of inquiry commodity and video frequency program are determined commodity to be ordered, and showed the commercial articles ordering information that these commodity to be ordered are corresponding;
Order module, be used for receiving the commercial articles ordering request, in response to described commercial articles ordering request, order this commodity.
Further comprise:
Editor module is used for the video pictures of crawl is showed, receives the user to the editor of video pictures, obtains the video pictures that comprises object to be ordered.
Described video pictures handling module comprises: the first monitoring means, the second monitoring means and video pictures placement unit, wherein,
The first monitoring means is used for triggering and ejecting the function menu that sets in advance after monitoring user's operation and the intelligent TV set screen contacts;
The second monitoring means is used for after monitoring user's operation and choosing the video pictures crawl control of function menu output video picture crawl request.
The video pictures placement unit is used for grasping the video pictures of current broadcast according to the video pictures crawl request that receives.
As seen from the above technical solution, the embodiment of the invention provides a kind of method and device of realizing commodity purchasing based on TV platform set up the mapping relations of commodity and video frequency program in advance, and commercial articles ordering information to be showed is set for each commodity; Receiver, video picture crawl request in response to described video pictures crawl request, is grasped the video pictures of current broadcast; Obtain the video pictures characteristic information of crawl; According to the video pictures characteristic information that obtains, the mapping relations of inquiry commodity and video frequency program are determined commodity to be ordered, and are showed the commercial articles ordering information that these commodity to be ordered are corresponding; Receive the commercial articles ordering request, in response to described commercial articles ordering request, order this commodity.Like this, by the mapping relations of commodity and video frequency program are set, be convenient to when displaying video, inquire concrete commodity, and according to the commodity displaying commercial articles ordering information that inquires, thereby the user can directly be done shopping according to the commercial articles ordering information of showing, satisfy user's real-time purchasing demand, reduced the required time of commodity of buying.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, below will do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art.Apparently, the accompanying drawing in below describing only is some embodiments of the present invention, for those of ordinary skills, can also obtain according to these accompanying drawing illustrated embodiments other embodiment and accompanying drawing thereof.
Fig. 1 is the embodiment of the invention realizes commodity purchasing based on TV platform method flow schematic diagram.
Fig. 2 is the embodiment of the invention realizes commodity purchasing based on TV platform method idiographic flow schematic diagram.
Fig. 3 is the embodiment of the invention realizes commodity purchasing based on TV platform apparatus structure schematic diagram.
Embodiment
Below with reference to accompanying drawing the technical scheme of various embodiments of the present invention is carried out clear, complete description, obviously, described embodiment only is a part of embodiment of the present invention, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are resulting all other embodiment under the prerequisite of not making creative work, all belong to the scope that the present invention protects.
The existing method that realizes commodity purchasing based on TV platform needs the user to remember the commodity purchasing address information that the commodity video pictures provides, and real-time is not strong, buys the required time of commodity longer.In the embodiment of the invention, consider in advance at film, during the TV play Promgramming, the mapping relations of commodity and video frequency program in the commodity video pictures that foundation is implanted, and each commercial articles ordering information is set, by these mapping relations, the user is when watching, mutual by specific interactive mode and intelligent TV set, for example, the user selects the commodity of required purchase in the commodity video pictures by the mouse point, intelligent TV set is caught user's some selection operation, with current programm name, reproduction time information, commodity export background server in the positional information of video pictures and the video pictures of catching, background server is according to the information that receives, the commodity that coupling is set up in advance and the mapping relations of video frequency program, obtain the commodity of the required purchase of user, consumer positioning is wished the commodity bought, then, commercial articles ordering information corresponding to commodity that the user is bought returns to intelligent TV set, the detailed recommended information that comprises commodity, the particular advertisement information of commodity, commodity price information, shopping online link information etc., intelligent TV set is to user's displaying merchandise ordering information, the user judges according to the commercial articles ordering information of showing, and can directly carry out shopping online according to the link information that comprises in the commercial articles ordering information, thereby realize the instant commodity purchasing of user, reduce the required time of commodity of buying.
Fig. 1 is the embodiment of the invention realizes commodity purchasing based on TV platform method flow schematic diagram.Referring to Fig. 1, this flow process comprises:
In this step, because comprising the same commodity video pictures of advertising message and merchandise news can play in different time periods, different video frequency program, be that same commodity video pictures can be play in the different time sections of same video frequency program, also can play in the different time sections of different video frequency programs, thereby, if need to determine the commodity of user's purchase, include which commodity in the commodity video pictures that needs at first definite current video program to play.
In the embodiment of the invention, by setting up the mapping relations of commodity and video frequency program, be used for each commodity of storage in time period information and positional information that the commodity video pictures occurs, thus the commodity that the commodity video pictures of playing for follow-up definite current video program comprises.
In the practical application, the commodity video pictures may comprise a plurality of commodity frame of video, in each commodity frame of video, includes one or more commodity to be ordered, and commodity can represent with commodity sign, and each commodity has unique commodity sign.
The mapping relations of commodity and video frequency program comprise: channel information, reproduction time information and the positional information of each commodity in the commodity video pictures.
Table 1 is the schematic commodity of the embodiment of the invention and the mapping relations table of video frequency program.
| Commodity sign | Channel information | Reproduction time information | Positional information |
| 10 | CCTV 2 | 08:00～08:05 | （0,0）～（2,2） |
| 11 | CCTV 2 | 08:00～08:05 | （2,0）～（4,2） |
| 20 | CCTV 5 | 18:00～18:05 | （0,0）～（2,2） |
| 10 | CCTV 5 | 20:00～20:05 | （0,0）～（2,2） |
In the practical application, along with development and the application of image recognition technology, the mapping relations of commodity and video frequency program also can include only: the pictorial information of commodity.
In the practical application, because commodity both can be the material objects that occurs in the commodity video pictures, for example, clothes, furniture etc.; Also can be the commercial paper content that occurs in the commodity video pictures, for example, PetroChina Company Limited., middle movement, Pingan Insurance etc.; Can also be the information on services in the commodity video pictures, for example, scenic spot, hotel, restaurant etc.Thereby, commercial paper content and information on services also are a kind of of commodity, in the commodity video pictures, occupy specific position, can be in advance according to the positional information of each commodity in commodity video pictures to be played, commodity are set in the positional information of video pictures in the mapping relations of commodity and video frequency program, thereby in follow-up flow process, according to the positional information of obtaining, which kind of commodity what can determine that the user pays close attention to is.
In the embodiment of the invention, the mapping relations of commodity and video frequency program can be finished in the process of films and television programs (program) content production, namely when making movie and television contents, carry out typing work according to the commodity that occur in the commodity video pictures of transplanting, each commodity that occurs in the typing commodity video pictures are in kind, define the time of each commodity appearance, the position of appearance.
Channel information and reproduction time information according to current broadcast, can be by the pre-stored electronic program guides (EPG of inquiry, Electronic Program Guide), obtain the programm name information at commodity place, thereby, can also comprise commodity place video frequency program name information in the mapping relations of commodity and video frequency program.
Commercial articles ordering information can provide each commercial articles ordering info web that safeguard in the market of commodity, also can be to comprise the required information of order goods, wherein,
The required information of ordering the goods comprises: the pictorial information of commercial articles ordering link address information, commodity and the attribute information of commodity etc., wherein,
The commercial articles ordering link address information comprises: the commodity purchasing procedure information, process of purchase information can show in the mode of control link, the user carries out corresponding operating according to the control link that sequentially shows, for example, the user sequentially by selecting the means of payment, confirming an order, buy and successfully wait the control link, can finish commercial articles ordering.
The attribute information of commodity comprises: the title of commodity profile information, commodity, price, the commodity amount of having ordered and the commodity amount do not ordered etc.Preferably, for bargain goods, can also comprise: commercial articles ordering countdown information, commodity interest concessions information, commodity placard information etc.
Further, commercial articles ordering information can also comprise the contents such as the special content of these commodity and more advertising message.
Preferably, commercial articles ordering information can also comprise the up-to-date information of commodity, the user is in follow-up flow process, can enter the dependent merchandise page that the store under these commodity provides by selecting the up-to-date information control, carry out the operations such as purchase, inquiry of commodity, like this, by up-to-date merchandise news at length is provided, delete to a greater degree loaded down with trivial details input operation, promoted the ease for use of user's experience and commodity, thereby by checking details, confirming to buy, confirm an order to finish commercial articles ordering.
In the practical application, in the mapping relations that generate commodity and video frequency program and arrange after the commercial articles ordering information of showing, the mapping relations of these commodity and video frequency program and commercial articles ordering information to be showed can be stored in the server, also the mapping relations of these commodity and video frequency program and commercial articles ordering information to be showed can be issued in the intelligent TV set and store.
In the subsequent applications, if the market of commodity is provided to be upgraded a certain commercial articles ordering information, for example, revise the price of commodity, preferential date etc., the commercial articles ordering information of upgrading can be issued to server, server is stored, and can further the commercial articles ordering information of upgrading be issued to each corresponding intelligent TV set; Perhaps, server and intelligent TV set be according to the time cycle that sets in advance, and according to the chained address that sets in advance, whether regularly inquiry has renewal, if having, then replaces the commercial articles ordering information of storage.
In this step, receiver, video picture crawl request comprises:
A11 uses air mouse to determine the position of video pictures, or the button of crawl video pictures is set at remote controller in advance;
In this step, can by the function button on the expansion remote controller, increase the function button of crawl video pictures.Preferably, can use air mouse directly to determine the position of video pictures.
A12 receives air mouse and determines the operational order exported behind the position of video pictures, or the user presses the operational order of crawl video pictures button, and generating video picture crawl request is exported to intelligent TV set.
In this step, the user is in the process of watching the commodity video pictures to play, need to order the goods or the commodity of playing are done further to understand if determine, then can be by pressing the crawl video pictures button on the remote controller, to remote controller output function instruction, remote controller is according to this operational order, generating video picture crawl request, to intelligent TV set output, intelligent TV set receives this video pictures crawl request, triggering following flow process.
Certainly, in the practical application, receiver, video picture crawl request also can comprise:
A21 monitors user's operation and contacts with the intelligent TV set screen, triggers and ejects the function menu that sets in advance;
In this step, if be provided with operating system in the intelligent TV set, then can adopt the method, similar with the mobile phone operation of touch-screen, can in intelligent TV set, pre-set the function menu that the user needs, for example, comprise at least in the function menu that sets in advance: video pictures crawl control, channel toggle control etc.
In the embodiment of the invention, user's operation comprises: user's mouse action, felt pen operation and finger manipulation.
The user if determine to need to order the goods or the commodity of playing are done further to understand, then can pass through touching intelligent TV set screen in the process of watching the commodity video pictures to play, wish intelligent TV set is operated with expression.
In the practical application, in order effectively to reduce the user owing to misoperation touching intelligent TV set screen causes the ejection function menu, in the embodiment of the invention, after monitoring user's operation and the intelligent TV set screen contacts, trigger and eject before the function menu that sets in advance, further comprise:
Judge whether the time that user operation contact with the intelligent TV set screen surpass the time threshold that sets in advance, if so, the function menu that the triggering ejection sets in advance, otherwise, do not deal with.
In this step,, user's operation resides in the time of intelligent TV set screen by being set, to determine whether the user really need to operate intelligent TV set, if the time that user's operation contacts with the intelligent TV set screen does not have to surpass the time threshold that sets in advance, show that this user is operating as misoperation, does not then deal with.
Because the video pictures of intelligent TV set is to play continuously, thereby, in order to make the user after sending video pictures crawl request, can grab the user and expect the video pictures that grasps, in the embodiment of the invention, when trigger ejecting the function menu that sets in advance or afterwards, further comprise:
Triggering stops the displaying video picture, keeps current displaying video picture.
A22 monitors the user and operates the video pictures crawl control of choosing in the function menu, output video picture crawl request.
In this step, the user is according to the function menu that ejects, therefrom choose the function that needs execution, the functionality controls of choosing by click, trigger request corresponding to this functionality controls of carrying out that generate, for example, if the crawl of the video pictures in user's click function menu control, then generating video picture crawl request and output.
The video pictures that grasps current broadcast comprises:
By the shooting software of installing in the intelligent TV set video pictures of current broadcast is made a video recording; Or,
By the camera that intelligent TV set is external the video pictures of current broadcast is made a video recording; Or,
Obtain the temporal information of current broadcast, from the video pictures frame of storage, obtain the video pictures frame that the temporal information with current broadcast is complementary.
In this step, the mode that grasps the video pictures of current broadcast has multiple, both can grasp video pictures by camera, also can by shooting software crawl video pictures, can also and obtain video pictures according to the temporal information inquiry.Mode by shooting software and temporal information crawl video pictures can also be reduced in the cost that intelligent TV set arranges camera.
In the embodiment of the invention, behind the video pictures of the current broadcast of crawl, the user can also choose from the video pictures of crawl needs to do the further commodity of operation, can further include:
The video pictures of crawl is showed, received the user to the editor of video pictures, obtain the video pictures that comprises object to be ordered.
In this step, behind the video pictures of the current broadcast of crawl, in the video pictures of current crawl, may include a plurality of order objects, choose the accuracy of required purchase commodity in order to improve the user, reduce simultaneously intelligent TV set and process the required resource overhead of video pictures, in the embodiment of the invention, can edit the video pictures of crawl, make video pictures behind the editor only comprise the order object of user's needs as far as possible.
The user comprises the editor of video pictures:
Monitor user's operation and contact with the video pictures of crawl, determine in-edit;
Monitor user's operation and disengage with the video pictures that grasps, determine that editor finishes;
Operate the video pictures of content for editing that comprises the zone that experiences from in-edit to editing end user.
In this step, specifically, behind the video pictures of showing crawl, a kind of method is to use air mouse to pin left button (also available touch pad) is drawn a closure at the commodity of paying close attention to figure, be that left mouse button is unclamped drawn figure from being pressed to, choose the commodity that need order by enclosed region; The another kind method intercepting video pictures that uses a teleswitch, after perhaps making video pictures static, use directionkeys to move initial point, press definite key and determine the position of initial point (beginning contact), and minimum choice box appears centered by initial point, re-use directionkeys and enlarge choice box, adjust to finish and press definite key (disengaging) and choose commodity in the choice box.
Step 103 is obtained the video pictures characteristic information of crawl;
In this step, the video pictures characteristic information can comprise: the positional information of video pictures, current time information and channel information; Certainly, in the practical application, the video pictures characteristic information also can include only picture.The positional information of video pictures of crawl refers to the positional information of video pictures in the whole video pictures of playing of this crawl, and this positional information can be the diagonal angle coordinate information, also can be center point coordinate information, can also be the coordinate information etc. of other form.
Obtain the flow process of positional information of the video pictures of crawl, specifically can referring to the correlation technique document, not repeat them here.
In the embodiment of the invention, intelligent TV set starts the client that TV shopping is used, and with current programm name (for example, movie name information, TV play name and collection number information, variety show name and issue information), reproduction time, current region position and the current video sectional drawing picture etc. of current program, send to the server of backstage TV shopping application.
In this step, if the mapping relations of commodity and video frequency program comprise: channel information, reproduction time information and the positional information of each commodity in the commodity video pictures, the video pictures characteristic information that then obtains comprises: the positional information of video pictures, current time information and channel information, positional information according to video pictures, current time information and channel information, in the mapping relations of the commodity of setting up in advance and video frequency program, the positional information of inquiry and video pictures, the commodity that current time information and channel information are complementary, commodity to be ordered, according to this commodity sign, obtain the commercial articles ordering information corresponding with this commodity sign, show, so that the user carries out follow-up order flow process.
If the mapping relations of commodity and video frequency program include only: the pictorial information of commodity, the video pictures characteristic information that then obtains comprises picture, the picture of the commodity in the mapping relations of this picture and commodity and video frequency program is carried out image recognition, determine the commodity that comprise in the picture, according to this commodity sign, obtain the commercial articles ordering information corresponding with this commodity sign, show, so that the user carries out follow-up order flow process.
Specifically, after background server has obtained the information such as programm name, reproduction time, regional location, sectional drawing picture, the database of mapping relations is arranged according to programm name, reproduction time, regional location retrieve stored at first, determine the commodity that the user chooses.If can't determine commodity data according to current reproduction time information, then can retrieve the data of the adjacent moment (for example, 10 seconds before) of current reproduction time front, and can the combining image recognition technology, carry out image recognition according to video interception, judge and determine commodity.If retrieve a plurality of commodity, then process a plurality of commodity, and according to the distance of each commodity near the place-centric zone, order is returned commodity, background server is according to the commodity of determining, this commercial articles ordering information output to intelligent TV set is showed, comprised the advertising message (can be video, picture, literal) of commodity, the purchasing price of commodity, the order flow process of commodity etc.If can't determine commodity, then return the prompting that to determine commodity to intelligent TV set.Like this, by commodity price, type, surplus being provided, whether being the information such as bargain goods, the commodity relevant information is many, description puts in place, has satisfied the demand that user individual is selected, and the order that has promoted the user is experienced, avoided the memory based address information of user to go to corresponding store, may be owing to reasons such as price, types, the user abandons buying, and causes the user to expend valuable time and efforts.
Step 105 receives the commercial articles ordering request, in response to described commercial articles ordering request, orders this commodity.
In this step, the user is according to the commercial articles ordering information of showing, if need to order these commodity, corresponding control in the commercial articles ordering information of then passing through to show, for example, by clicking the order control in the process of purchase information, and required relevant parameter is ordered in input, for example, the information such as lot-size, order debit card card number, password, thus realization is to the order of these commodity.
Preferably, at the interface of ordering the control place, can also comprise: the merchandise news of order, the consignee's address confirmation, lot-size information, real payment information, operation information and process of purchase information, wherein, the consignee's address confirmation can comprise: the smart card numbers information of payment, consignee's information, consignee's address information and consignee's contact method information etc., lot-size information can comprise: the quantity information of order, the quantity information that commodity can be sold and freightage information etc., operation information can comprise: confirm the payment control, previous step control and cancellation control.
In the embodiment of the invention, intelligent TV set shows this commercial articles ordering information by picture-in-picture techniques in screen after receiving the commercial articles ordering information that background server returns, and the entrance that provides the user to order, the user can directly buy by this entrance.
Preferably, after ordering successfully, can show the order successful information to the user, comprise: the trade name of purchase, quantity, unit price, total price information, consignor's address information, consignor's information, consignor's contact method information and consulting telephone information etc.
By as seen above-mentioned, the embodiment of the invention realizes the method for commodity purchasing based on TV platform, by when the video frequency program layout, increase the broadcasting channel of commodity, reproduction time, position and image information, generate the mapping relations of commodity and video frequency program, so that when displaying video, inquire concrete commodity, can be rapidly at film, set up a bridge between the commodity video pictures of transplanting in the TV play and the user, make the user can fast and effeciently obtain the details of commodity, directly by TV shopping scheme inquiry commodity and do shopping, thereby buy being seen commodity, satisfied user's real-time purchasing demand; Further, can directly not depend on image recognition technology, the sectional drawing of having avoided video pictures is the panoramic picture of display of commodity exactly, and can avoid present image recognition technology amount of calculation large, calculates slow problem; And the user can be directly selects the commodity zone by mouse, also can determine by directionkeys the zone of commodity, thereby choose commodity, and according to the commercial articles ordering information realization commercial articles ordering of the commodity of choosing, reduce the required time of commodity of buying.
Fig. 2 is the embodiment of the invention realizes commodity purchasing based on TV platform method idiographic flow schematic diagram.Referring to Fig. 2, this flow process comprises:
In this step, the user is by triggering the commodity of the required order of video pictures crawl request delineation.
Step 202, background server is according to the temporal information of delineation commodity, the commodity of storing in the Query Database and the mapping relations of video frequency program;
In the step 202 and 203, the video pictures characteristic information according to crawl mates with the mapping relations of the commodity of storing in the database and video frequency program, obtains the commodity of choosing.
Step 204 is obtained user's commodity tabulation to be ordered;
Step 205 according to the commodity tabulation, judges whether to inquire commercial articles ordering information, if so, and execution in step 206, otherwise, execution in step 208;
In this step, if the pre-stored commercial articles ordering information that these commodity are arranged then can be showed this commercial articles ordering information to the user, so that the user understands further and carries out and order flow process.
Step 206 generates commodity data;
Step 207 judges whether these commodity are last part commodity, if so, and execution in step 211, otherwise, return execution in step 206;
Step 208 is adjusted forward the time, the commodity of storing in the Query Database and the mapping relations of video frequency program;
In this step, if there is not the storing commodity ordering information in the database, then will grasps the time of video pictures and adjust forward, and again inquire about and mate,
Step 209 is obtained user's commodity tabulation to be ordered;
Step 210 according to the commodity tabulation, judges whether to inquire commercial articles ordering information, if so, and execution in step 206, otherwise, execution in step 211;
Step 211 shows the commercial articles ordering information of these commodity;
Fig. 3 is the embodiment of the invention realizes commodity purchasing based on TV platform apparatus structure schematic diagram.Referring to Fig. 3, this device comprises: memory module, video pictures handling module, video pictures characteristic information acquisition module, matching module and order module, wherein,
Memory module is used for storing the commodity of in advance foundation and the mapping relations of video frequency program, and is stored as the commercial articles ordering information to be showed of each commodity setting;
In the embodiment of the invention, commercial articles ordering information comprises each commercial articles ordering info web of safeguarding in the market of provider's product and comprises the required information of order goods.Wherein, the required information of order goods comprises: the pictorial information of commercial articles ordering link address information, commodity and the attribute information of commodity.
The video pictures handling module is used for receiver, video picture crawl request, in response to described video pictures crawl request, grasps the video pictures of current broadcast;
Video pictures characteristic information acquisition module is used for from the video pictures video pictures characteristic information of crawl;
In the embodiment of the invention, if the mapping relations of commodity and video frequency program comprise: channel information, reproduction time information and the positional information of each commodity in the commodity video pictures, corresponding video pictures characteristic information comprises: the positional information of video pictures, current time information and channel information.If the mapping relations of commodity and video frequency program comprise the pictorial information of commodity, corresponding video pictures characteristic information comprises picture.
Matching module is used for according to the video pictures characteristic information that obtains, and the mapping relations of inquiry commodity and video frequency program are determined commodity to be ordered, and showed the commercial articles ordering information that these commodity to be ordered are corresponding;
Order module, be used for receiving the commercial articles ordering request, in response to described commercial articles ordering request, order this commodity.
In the embodiment of the invention, after confirming to order this commodity success, can further show the order successful information of the trade name, quantity, unit price, total price information, consignor's address information, consignor's information, consignor's contact method information and the consulting telephone information that comprise purchase to the user.
Preferably, this device can further include:
Editor module is used for the video pictures of crawl is showed, receives the user to the editor of video pictures, obtains the video pictures that comprises object to be ordered.
Wherein,
The video pictures handling module comprises: the first monitoring means, the second monitoring means and video pictures placement unit (not shown), wherein,
The first monitoring means is used for triggering and ejecting the function menu that sets in advance after monitoring user's operation and the intelligent TV set screen contacts;
The second monitoring means is used for after monitoring user's operation and choosing the video pictures crawl control of function menu output video picture crawl request.
The video pictures placement unit is used for grasping the video pictures of current broadcast according to the video pictures crawl request that receives.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also comprises these changes and modification interior.
Claims (15)
1. method that realizes commodity purchasing based on TV platform comprises:
Set up in advance the mapping relations of commodity and video frequency program, and commercial articles ordering information to be showed is set for each commodity;
Receiver, video picture crawl request in response to described video pictures crawl request, is grasped the video pictures of current broadcast;
Obtain the video pictures characteristic information of crawl;
According to the video pictures characteristic information that obtains, the mapping relations of inquiry commodity and video frequency program are determined commodity to be ordered, and are showed the commercial articles ordering information that these commodity to be ordered are corresponding;
Receive the commercial articles ordering request, in response to described commercial articles ordering request, order this commodity.
2. method according to claim 1, wherein, described receiver, video picture crawl request comprises:
Use air mouse to determine the position of video pictures, or the button of crawl video pictures is set at remote controller in advance;
Receive air mouse and determine the operational order exported behind the position of video pictures, or the user presses the operational order of crawl video pictures button, generating video picture crawl request is exported to intelligent TV set.
3. method according to claim 1, wherein, described receiver, video picture crawl request comprises:
Monitor user's operation and contact with the intelligent TV set screen, trigger and eject the function menu that sets in advance;
Monitor the user and operate the video pictures crawl control of choosing in the function menu, output video picture crawl request.
4. method according to claim 3 wherein,,, further comprises before the function menu that the triggering ejection sets in advance with after the intelligent TV set screen contact in the described user's of monitoring operation:
Judge whether the time that user operation contact with the intelligent TV set screen surpass the time threshold that sets in advance, if so, the function menu that the triggering ejection sets in advance, otherwise, do not deal with.
5. according to claim 1 to 4 each described methods, wherein, the video pictures of the current broadcast of described crawl comprises:
By the shooting software of installing in the intelligent TV set video pictures of current broadcast is made a video recording; Or,
By the camera that intelligent TV set is external the video pictures of current broadcast is made a video recording; Or,
Obtain the temporal information of current broadcast, from the video pictures frame of storage, obtain the video pictures frame that the temporal information with current broadcast is complementary.
6. method according to claim 5 wherein, behind the video pictures of the current broadcast of described crawl, further comprises:
The video pictures of crawl is showed, received the user to the editor of video pictures, obtain the video pictures that comprises object to be ordered;
Wherein, described user comprises the editor of video pictures:
Monitor user's operation and contact with the video pictures of crawl, determine in-edit;
Monitor user's operation and disengage with the video pictures that grasps, determine that editor finishes;
Operate the video pictures of content for editing that comprises the zone that experiences from in-edit to editing end user.
7. method according to claim 1, wherein, the mapping relations of described commodity and video frequency program comprise: channel information, reproduction time information and the positional information of each commodity in the commodity video pictures; Described video pictures characteristic information comprises: the positional information of video pictures, current time information and channel information.
8. method according to claim 1, wherein, the mapping relations of described commodity and video frequency program comprise the pictorial information of commodity; Described video pictures characteristic information comprises picture.
9. according to claim 7 or 8 described methods, wherein, described commercial articles ordering information comprises each commercial articles ordering info web of safeguarding in the market of provider's product and comprises the required information of order goods.
10. method according to claim 9, wherein, the required information of described order goods comprises: the pictorial information of commercial articles ordering link address information, commodity and the attribute information of commodity.
11. method according to claim 10, wherein, the attribute information of described commodity comprises: the title of commodity profile information, commodity, price, the commodity amount of having ordered and the commodity amount of not ordering.
12. method according to claim 11 wherein, further comprises:
Confirm to order this commodity success, show the order successful information to the user, described order successful information comprises: the trade name of purchase, quantity, unit price, total price information, consignor's address information, consignor's information, consignor's contact method information and consulting telephone information.
13. a device of realizing commodity purchasing based on TV platform is characterized in that, this device comprises: memory module, video pictures handling module, video pictures characteristic information acquisition module, matching module and order module, wherein,
Memory module is used for storing the commodity of in advance foundation and the mapping relations of video frequency program, and is stored as the commercial articles ordering information to be showed of each commodity setting;
The video pictures handling module is used for receiver, video picture crawl request, in response to described video pictures crawl request, grasps the video pictures of current broadcast;
Video pictures characteristic information acquisition module is used for from the video pictures video pictures characteristic information of crawl;
Matching module is used for according to the video pictures characteristic information that obtains, and the mapping relations of inquiry commodity and video frequency program are determined commodity to be ordered, and showed the commercial articles ordering information that these commodity to be ordered are corresponding;
Order module, be used for receiving the commercial articles ordering request, in response to described commercial articles ordering request, order this commodity.
14. device according to claim 13 is characterized in that, further comprises:
Editor module is used for the video pictures of crawl is showed, receives the user to the editor of video pictures, obtains the video pictures that comprises object to be ordered.
15. according to claim 13 or 14 described devices, it is characterized in that, described video pictures handling module comprises: the first monitoring means, the second monitoring means and video pictures placement unit, wherein,
The first monitoring means is used for triggering and ejecting the function menu that sets in advance after monitoring user's operation and the intelligent TV set screen contacts;
The second monitoring means is used for after monitoring user's operation and choosing the video pictures crawl control of function menu output video picture crawl request.
The video pictures placement unit is used for grasping the video pictures of current broadcast according to the video pictures crawl request that receives.
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Effective date of registration: 20170111 Address after: 266100 Shandong Province, Qingdao city Laoshan District Songling Road No. 399 Patentee after: Poly Polytron Technologies Inc Address before: 266061 Laoshan, Qingdao province Hongkong District No. East Road, room 248, room 131 Patentee before: Hisense Media Networks Co., Ltd. |