CN105872772A - Method and device for displaying product links on television - Google Patents
Method and device for displaying product links on television Download PDFInfo
- Publication number
- CN105872772A CN105872772A CN201610363006.4A CN201610363006A CN105872772A CN 105872772 A CN105872772 A CN 105872772A CN 201610363006 A CN201610363006 A CN 201610363006A CN 105872772 A CN105872772 A CN 105872772A
- Authority
- CN
- China
- Prior art keywords
- product
- label
- advertisement
- web page
- record
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
Abstract
The invention discloses a method and a device for displaying product links on a television, relates to the technical field of multimedia information and solves to the technical problem that a merchant webpage of a product cannot be displayed on the television in the prior art. The method comprises steps as follows: a specific signal sent by a control device is received when a product advertisement is played on the television; a playing channel and playing time of the advertisement are acquired through triggering of the specific signal; the label of the advertisement is determined according to the playing channel and the playing time; the merchant webpage corresponding to the product is displayed on the television according to product orientation information recorded in the label.
Description
Technical field
The present invention relates to multimedia information technique field, particularly relate to show on a kind of TV the side that product links
Method and device.
Background technology
Along with the continuous depth of internet development, ecommerce the most progressively develops into the backbone of new industry
Strength, and shopping at network also becomes a part for common people's daily life.Electricity business is as a kind of pin developed rapidly
Selling pattern, the economic benefit impact for various businessmans presents significantly " multiplier effect " especially.
Currently, user is done shopping by computer or cell phone apparatus online to be accustomed to, and each electricity business can pass through
The mode done propaganda on webpage, attracts the user's attention the product of oneself, when user to certain product interested time,
The picture etc. that only need to click on product on computer or mobile phone can eject respective links, makes user from current interface
Jump to merchant interface corresponding to product or more detailed advertisement interface.
Being not only electricity business, in traditional publicity mode, a lot of businessmans can select releasing advertisements etc. on TV to declare
Pass its product.But, when user sees the advertisement of certain product on TV, if wanting to carry out the shop of this product
When paving understands the relevant information of this product further, but cannot operate as on mobile phone or computer.
Summary of the invention
The embodiment of the present invention provides on a kind of TV and shows the method and apparatus that product links, and is used for solving existing
In technology, the product advertising on TV can not show the merchant web page of product, it is impossible to jumps from the broadcast interface of TV
Forward the technical problem at the interface, shop of product to.
Show, on a kind of TV that the embodiment of the present invention provides, the method that product links, comprise the following steps:
When playing the advertisement of product on TV, receive and control the signal specific that device sends;
By the triggering of described signal specific, obtain broadcasting channel and the reproduction time of described advertisement;
The label of described advertisement is determined according to described broadcasting channel and reproduction time;
According to the orientating products information of record in described label, by merchant web page corresponding for described product at TV
Upper display.
The method that the present embodiment provides, can be by controlling what device sent when the advertisement of certain product of televising
Customizing messages triggers the process of the orientating products information obtained in this product corresponding label, and fixed according to this product
Show corresponding merchant webpage on TV to information, the product advertising solved in prior art on TV can not
The technical problem of display product merchant web page, and then when can be implemented in broadcasting product advertising on TV, also may be used
The merchant store of display product, it is simple to further show the relevant information of this product, make the user can be at electricity
Depending on above experiencing the technique effect of convenient operation as computer or mobile phone.
Optionally, described label is prerecorded with described name of product, Business Information and orientating products information,
Wherein, described orientating products information indicates the foundation that can jump to merchant web page corresponding to described product.
In the method that the present embodiment provides, described product can be jumped to owing to this orientating products information has indicated
The foundation of corresponding merchant web page, therefore makes the interface of TV can jump to merchant store from program, solves
The technical problem at the interface, shop of product cannot be jumped to from the broadcast interface of TV.
Optionally, the described label determining described advertisement according to described broadcasting channel and reproduction time, particularly as follows:
In electronic programming EPG, search the label of corresponding advertisement with reproduction time according to described broadcasting channel.
Due to the TV programme indexed according to broadcasting channel and reproduction time in EPG, therefore the present embodiment carries
In the method for confession, the label of the advertisement of the product of correspondence can be found by EPG.
Optionally, described control device is remote controller;Controlled described by the specific keys on described control device
Sending of signal specific.
Optionally, described orientating products information includes: product link and/or the keyword of product feature;Described
According to the orientating products information of record in described label, merchant web page corresponding for described product is shown on TV
Show, specifically include:
According to the product link of record in described label, merchant web page corresponding for described link is shown on TV
Show;And/or,
According to the keyword of the product feature of record in described label, search for the product businessman of correspondence in a network
Network address, shows on TV by merchant page corresponding for the described businessman network address searched.
Based on same inventive concept, the embodiment of the present invention also provides for showing on a kind of TV the dress that product links
Put, including:
Receiver module, when being used for the advertisement playing product on TV, receives and controls the specific of device transmission
Signal;
Acquisition module, for by the triggering of described signal specific, obtaining the broadcasting channel of described advertisement and broadcast
Put the time;
Determine module, for determining the label of described advertisement according to described broadcasting channel and reproduction time;
Display module, for according to the orientating products information of record in described label, by corresponding for described product
Merchant web page shows on TV.
The device that the present embodiment provides, has when the advertisement of certain product of televising, can be by controlling device
The customizing messages sent triggers the process of the orientating products information obtained in this product corresponding label, and according to this
Orientating products information shows the function of corresponding merchant webpage on TV, solves in prior art on TV
Product advertising can not show the technical problem of product merchant web page, and then can be implemented in advertised product on TV
Time may also display the merchant store of this product simultaneously, it is simple to further show the relevant information of this product, make
User can experience the technique effect of convenient operation as computer or mobile phone on TV.
Optionally, also include: memory module, be used for described name of product, the businessman storing in described label
Information and orientating products information, wherein, described orientating products information indicates and can jump to described product correspondence
The foundation of merchant web page.
In the device that the present embodiment provides, owing to storage has product to link, and this product is pointed in the link of this product
The merchant store of product, makes the interface of TV can jump to merchant store from program, and therefore can solve cannot
The technical problem at the interface, shop of product is jumped to from the broadcast interface of TV.
Optionally, described determine module, specifically in electronic programming EPG, play frequency according to described
The label of corresponding advertisement is searched with reproduction time in road.
Optionally, described control device is remote controller;Controlled described by the specific keys on described control device
The transmitting of signal specific.
Optionally, described orientating products information includes: product link and/or the keyword of product feature;
Described display module, specifically for according to the product link of record in described label, by right for described link
The merchant web page answered shows on TV;And/or, according to the key of the product feature of record in described label
Word, searches for the product businessman network address of correspondence in a network, by businessman corresponding for the described businessman network address that searches
The page shows on TV.
Other features and advantages of the present invention will illustrate in the following description, and, partly from explanation
Book becomes apparent, or understands by implementing the present invention.The purpose of the present invention and other advantages can
Realize by structure specifically noted in the specification write, claims and accompanying drawing and obtain
?.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for specification, with this
Bright embodiment is used for explaining the present invention together, is not intended that limitation of the present invention.In the accompanying drawings:
The flow chart of the method that product links is shown on a kind of TV that Fig. 1 provides for the embodiment of the present invention;
The flow chart of the method that product links is shown on the another kind of TV that Fig. 2 provides for the embodiment of the present invention;
The flow chart of the method that product links is shown on another TV that Fig. 3 provides for the embodiment of the present invention;
The structural representation of the device that product links is shown on a kind of TV that Fig. 4 provides for the embodiment of the present invention
Figure.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that described herein
Preferred embodiment is merely to illustrate and explains the present invention, is not intended to limit the present invention.
See Fig. 1, a kind of TV that the embodiment of the present invention provides shows the method that product links, its flow process
As follows, specifically include:
101, when playing the advertisement of product on TV, receive and control the signal specific that device sends;
Wherein, the advertisement of product can be the publicity pictures such as the advertisement of this product, program.
Wherein, the remote controller that device can be TV is controlled;Or the equipment such as the mobile phone with distant control function,
Can also be other equipment of built-in control device.
Optionally, can arrange on this control device one specifically for send this signal specific by
Key, is controlled the transmitting of described signal specific by this specific keys controlled on device.
102, by the triggering of described signal specific, obtain broadcasting channel and the reproduction time of described advertisement;
Signal specific plays the effect of triggering, it is believed that trigger the process of 102-104.
Wherein, owing to being the TV programme/advertisement being currently played, therefore one can readily appreciate that this program
Broadcasting channel and reproduction time.
103, the label of described advertisement is determined according to described broadcasting channel and reproduction time;
Wherein, described label is prerecorded with described name of product, Business Information and orientating products information,
Wherein, described orientating products information indicates the foundation that can jump to merchant web page corresponding to described product, as
Orientating products information is cat shop, online sky or the link of online homepage of businessman, can redirect according to this link
On this homepage;Product information can also be to describe some keywords or feature interpretation, the root of this product feature
Businessman's link of correspondence can be searched in the place such as internet or Taobao shop according to this keyword or feature interpretation,
And the homepage etc. of the businessman of this product is jumped to according to the link searched.
Optionally, above-mentioned 103 can be accomplished in that in electronic programming EPG, according to described
Play channel and search the label of corresponding advertisement with reproduction time.
104, according to the orientating products information of record in described label, by merchant web page corresponding for described product
Show on TV.
The foundation of merchant web page corresponding to described product can be jumped to owing to this orientating products information indicates, because of
This can find, according to this foundation, merchant web page/shop that this product is corresponding, and then is existed by the webpage of this businessman
Show on TV.
The method that the present embodiment provides can be disposed on TV, on Set Top Box, and video server, or fortune
Row has on other equipment of EPG.By when playing the advertisement of product, receiving signal specific is to trigger,
Start the flow process of the orientating products information of the product obtained in corresponding advertisement, it is achieved by businessman corresponding for this product
The technique effect that webpage shows on TV.
It is remote controller that the present embodiment specifically combines control device, and in label, record has product to link, and by the party
As a example by method disposes scene on the set-top box, it is provided that show the method that product links on a kind of TV, such as Fig. 2
Shown in, the method comprises the following steps:
201, TV is play the advertisement of product 1;
202, user presses the specific keys on remote controller, and Set Top Box receives the spy launched by this specific keys
Determine signal;
203, Set Top Box, by the triggering of described signal specific, obtains the broadcasting at currently playing advertisement place
Channel and reproduction time;
204, Set Top Box, in electronic programming EPG, searches this frequency according to described broadcasting channel and reproduction time
Under road, the label of the advertisement in this reproduction time, wherein, this described label is prerecorded with product 1
Name of product, Business Information and product link.
Wherein, the merchant store of described product is pointed in the link of described product.
205, the merchant web page associated by the product recorded in label link is shown on TV.
The method that the present embodiment provides, can be by controlling what device sent when the advertisement of certain product of televising
Customizing messages triggers the process that product corresponding to this product connects that obtains, and by the connection that gets on TV
Showing, the product advertising solved in prior art on TV can not show the skill of the merchant web page of product
Art problem, and then the product advertising display product merchant store on TV can be realized, it is simple to further open up
Show the relevant information of this product, make user can experience convenient operation as computer or mobile phone on TV
Technique effect.
It is remote controller that the present embodiment continues the concrete control device that combines, and in label, record has the key of product feature
Word, and by as a example by the method deployment scene on the set-top box, it is provided that show what product linked on a kind of TV
Method, as it is shown on figure 3, the method comprises the following steps:
301, TV is play the advertisement of product 1;
302, user presses the specific keys on remote controller, and Set Top Box receives the spy launched by this specific keys
Determine signal;
303, Set Top Box, by the triggering of described signal specific, obtains the broadcasting at currently playing advertisement place
Channel and reproduction time;
304, Set Top Box, in electronic programming EPG, searches this frequency according to described broadcasting channel and reproduction time
Under road, the label of the advertisement in this reproduction time, wherein, this described label is prerecorded with product 1
Name of product, Business Information and the keyword of product feature;
305, according to the keyword of this product feature, search for the product businessman network address of correspondence in a network, can
To be search in internet, it is also possible to be that network shopping mall is searched for;
306, the merchant page that this businessman's network address (businessman's link) searched is corresponding is shown on TV.
The method that the present embodiment provides, can be by controlling what device sent when the advertisement of certain product of televising
Customizing messages triggers and obtains the Product Feature Information process that this product is corresponding, and will be according to this Product Feature Information
Search corresponding merchant network address in a network, and the webpage of this businessman is shown on TV, solve existing
The product advertising having in technology on TV can not show the technical problem of product merchant web page, and then can realize
The merchant store of the product advertising display product on TV, it is simple to further show the relevant letter of this product
Breath, makes user can experience the technique effect of convenient operation as computer or mobile phone on TV.
For the ease of the realization of said method, the present embodiment continues to show what product linked on a kind of TV of offer
Device, as shown in Figure 4, including:
Receiver module 31, when being used for the advertisement playing product on TV, receives and controls the spy that device sends
Determine signal;
Acquisition module 32, for by the triggering of described signal specific, obtain described advertisement broadcasting channel and
Reproduction time;
Determine module 33, for determining the label of described advertisement according to described broadcasting channel and reproduction time;
Display module 34 is for according to the orientating products information of record in described label, corresponding by described product
Merchant web page show on TV.
Wherein, described orientating products information includes: product link and/or the keyword of product feature;
Described display module, specifically for according to the product link of record in described label, by right for described link
The merchant web page answered shows on TV;And/or, according to the pass of the product feature of record in described label
Key word, searches for the product businessman network address of correspondence in a network, by business corresponding for the described businessman network address that searches
Family's page shows on TV.
Optionally, also include:
Memory module, for storing described name of product, Business Information and the orientating products letter in described label
Breath, wherein, described orientating products information indicates the foundation that can jump to merchant web page corresponding to described product.
Optionally, described determine module 33, specifically in electronic programming EPG, play frequency according to described
The label of corresponding advertisement is searched with reproduction time in road.
The device that the present embodiment provides may be mounted on Set Top Box, video server, it is also possible to is arranged on electricity
Depending on upper, or on other the equipment being connected with TV.
The device that the present embodiment provides, has when the advertisement of certain product of televising, can be by controlling device
The customizing messages sent triggers and obtains the process that product corresponding to this product connects, and by being connected to of getting
The function shown on TV, the product advertising solved in prior art on TV can not show product chain
The technical problem connect, and then the product advertising display product link on TV can be realized, it is simple to further
Show the relevant information of this product, make user can experience convenient behaviour as computer or mobile phone on TV
The technique effect made.
The embodiment of the present invention also provides for showing on a kind of TV that the system that product links, this system include TV,
Control to show, on device and a kind of TV as shown in Figure 4, the device that product links.This device is referring in particular to figure
Embodiment corresponding to 4, does not repeats.
Wherein, described control device is remote controller, the specific keys on described control device control described spy
Determine the transmitting of signal.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can use complete hardware embodiment, complete software implementation or knot
The form of the embodiment in terms of conjunction software and hardware.And, the present invention can use and wherein wrap one or more
Computer-usable storage medium containing computer usable program code (include but not limited to magnetic disc store and
Optical memory etc.) form of the upper computer program implemented.
The present invention is with reference to method, equipment (system) and computer program product according to embodiments of the present invention
The flow chart of product and/or block diagram describe.It should be understood that can by computer program instructions flowchart and
/ or block diagram in each flow process and/or flow process in square frame and flow chart and/or block diagram and/
Or the combination of square frame.These computer program instructions can be provided to all-purpose computer, special-purpose computer, embedding
The processor of formula processor or other programmable data processing device is to produce a machine so that by calculating
The instruction that the processor of machine or other programmable data processing device performs produces for realizing at flow chart one
The device of the function specified in individual flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions may be alternatively stored in and computer or the process of other programmable datas can be guided to set
In the standby computer-readable memory worked in a specific way so that be stored in this computer-readable memory
Instruction produce and include the manufacture of command device, this command device realizes in one flow process or multiple of flow chart
The function specified in flow process and/or one square frame of block diagram or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, makes
Sequence of operations step must be performed to produce computer implemented place on computer or other programmable devices
Reason, thus the instruction performed on computer or other programmable devices provides for realizing flow chart one
The step of the function specified in flow process or multiple flow process and/or one square frame of block diagram or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification without deviating from this to the present invention
Bright spirit and scope.So, if the present invention these amendment and modification belong to the claims in the present invention and
Within the scope of its equivalent technologies, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. show, on a TV, the method that product links, it is characterised in that comprise the following steps:
When playing the advertisement of product on TV, receive and control the signal specific that device sends;
By the triggering of described signal specific, obtain broadcasting channel and the reproduction time of described advertisement;
The label of described advertisement is determined according to described broadcasting channel and reproduction time;
According to the orientating products information of record in described label, by merchant web page corresponding for described product at TV
Upper display.
Method the most according to claim 1, it is characterised in that in described label pre-recorded
Stating name of product, Business Information and orientating products information, wherein, described orientating products information indicates can jump
Forward the foundation of merchant web page corresponding to described product to.
Method the most according to claim 1 and 2, it is characterised in that described according to described broadcasting frequency
Road and reproduction time determine the label of described advertisement, particularly as follows:
In electronic programming EPG, search the label of corresponding advertisement with reproduction time according to described broadcasting channel.
Method the most according to claim 1 and 2, it is characterised in that described control device is remote control
Device, is controlled the transmitting of described signal specific by the specific keys on described control device.
Method the most according to claim 2, it is characterised in that described orientating products information includes:
Product link and/or the keyword of product feature;It is described according to the orientating products information of record in described label,
Merchant web page corresponding for described product is shown on TV, specifically includes:
According to the product link of record in described label, merchant web page corresponding for described link is shown on TV
Show;And/or,
According to the keyword of the product feature of record in described label, search for the product businessman of correspondence in a network
Network address, shows on TV by merchant page corresponding for the described businessman network address searched.
6. show, on a TV, the device that product links, it is characterised in that including:
Receiver module, when being used for the advertisement playing product on TV, receives and controls the specific of device transmission
Signal;
Acquisition module, for by the triggering of described signal specific, obtaining the broadcasting channel of described advertisement and broadcast
Put the time;
Determine module, for determining the label of described advertisement according to described broadcasting channel and reproduction time;
Display module, for according to the orientating products information of record in described label, by corresponding for described product
Merchant web page shows on TV.
Device the most according to claim 6, it is characterised in that also include:
Memory module, for storing described name of product, Business Information and the orientating products letter in described label
Breath, wherein, described orientating products information indicates the foundation that can jump to merchant web page corresponding to described product.
8. according to the device described in claim 6 or 7, it is characterised in that described determine module, specifically
For in electronic programming EPG, search the label of corresponding advertisement with reproduction time according to described broadcasting channel.
9. according to the device described in claim 6 or 7, it is characterised in that described control device is remote control
Device, is controlled the transmitting of described signal specific by the specific keys on described control device.
Device the most according to claim 7, it is characterised in that described orientating products information includes:
Product link and/or the keyword of product feature;
Described display module, specifically for according to the product link of record in described label, by right for described link
The merchant web page answered shows on TV;And/or, according to the pass of the product feature of record in described label
Key word, searches for the product businessman network address of correspondence in a network, by business corresponding for the described businessman network address that searches
Family's page shows on TV.
Priority Applications (1)
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CN201610363006.4A CN105872772A (en) | 2016-05-26 | 2016-05-26 | Method and device for displaying product links on television |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201610363006.4A CN105872772A (en) | 2016-05-26 | 2016-05-26 | Method and device for displaying product links on television |
Publications (1)
Publication Number | Publication Date |
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CN105872772A true CN105872772A (en) | 2016-08-17 |
Family
ID=56642298
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Application Number | Title | Priority Date | Filing Date |
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CN201610363006.4A Pending CN105872772A (en) | 2016-05-26 | 2016-05-26 | Method and device for displaying product links on television |
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Cited By (1)
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CN106713953A (en) * | 2016-12-15 | 2017-05-24 | Tcl集团股份有限公司 | Boot advertising method and system |
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CN103096138A (en) * | 2011-11-08 | 2013-05-08 | 财团法人资讯工业策进会 | Television advertising product information display system and method thereof |
US20130262200A1 (en) * | 2012-04-02 | 2013-10-03 | Gadge Brown | Method and Apparatus for the identification of products displayed in media programs |
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CN103096138A (en) * | 2011-11-08 | 2013-05-08 | 财团法人资讯工业策进会 | Television advertising product information display system and method thereof |
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