KR20100118896A - Method and apparatus for providing information of objects in contents and contents based on the object - Google Patents

Abstract

PURPOSE: A method and an apparatus for offering the application contents of object information within contents about an object are provided to supply an application service to a user and download background music according to the form of the object within the contents. CONSTITUTION: A system(100) offering an application contents includes contents edit authoring tool(110), a contents broadcasting server(120), an object information management server(130) and a user terminal(140). The contents edit authoring tool selects the object through the pre-process. The contents edit authoring tool generates the object information file by connecting information about the object and the idea.

Description

Method and apparatus for providing object information and object-based application content in content {METHOD AND APPARATUS FOR PROVIDING INFORMATION OF OBJECTS IN CONTENTS AND CONTENTS BASED ON THE OBJECT}

The present invention relates to a method and apparatus for providing object information in a content and application-based application content. More particularly, the present invention provides information on an object that cannot specify a certain area on a screen, and based on the object. A method and apparatus for providing application content are provided.

Recently, in the digital broadcasting advertising market, as the technology for enabling users to actively avoid advertisements, such as a quick skip function of a personal video recorder (PVR), has been developed, As an alternative, PPL (Product Placement) or CIP (Commercial In Program), which is one of the marketing techniques that advertises products indirectly by appearing in movies and dramas, is emerging as an alternative. have.

In this type of advertisement, technology for displaying and selecting a menu or an object in a video is an essential requirement for an interactive service in which an information provider and a user exchange information.

Accordingly, Korean Patent Registration No. 715,598 (Method and System for Providing Additional Broadcast Information Using Object Segmentation) discloses a technology for requesting information about an object appearing in broadcast content, receiving the same, and displaying the same on a screen. Patent 454,480 (interactive service system via the Internet) discloses a technology for servicing additional information on an object in a video while watching a video.

However, the above-described technology provides only information about visible objects such as props, people, and food appearing in the content (video), and provides information about invisible objects such as background music or shooting locations. There was a limit not to do.

Therefore, the above-described technology, related to the information (e.g., location, directions, transportation, etc.) about the shooting location appearing in the content (video), or related institutions (company to make a reservation or visit the place) ) Can't meet the needs of users who want to make a phone call, and users who want to buy music to download music used as background music or use it as a ringtone or ring back tone on their mobile phone while watching content (videos) In addition, there is a problem that can not be satisfied, the situation is required to improve.

In order to solve the above-mentioned problems of the prior art, the present invention provides information about an invisible object (object) in the content.

In addition, the present invention provides various contents related to the object according to the type of the object in the content.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

In order to achieve the above object, a method for providing information about an object in the content according to an aspect of the present invention comprises the steps of (a) recognizing that the pointer is located in a predetermined area of the screen on which the content is provided, (b Searching for an object related to the screen based on a playback time of the content when the pointer is located in the region; and (c) displaying basic information for identifying an attribute of the searched object on the screen. The searched object may include at least one of an object capable of specifying a predetermined area on the screen and an object that cannot specify a predetermined area on the screen.

In order to achieve the above object, the method for providing application content based on the object in the content according to another aspect of the present invention comprises the steps of (a) recognizing that the pointer is located in a predetermined area of the screen on which the content is provided; (b) searching for related content of an object related to the screen based on a playback time of the content when the pointer is located in the region; and (c) basic information for identifying the retrieved content. Displaying a screen on the screen, wherein the object related to the screen includes at least one of an object capable of specifying a predetermined area on the screen and an object that cannot specify a predetermined area on the screen.

In order to achieve the above object, an apparatus for providing object information in content and application content based on the object according to an aspect of the present invention, if the pointer is located in a predetermined area of the screen on which the content is provided, the pointer Is a pointer recognizing unit for identifying a viewpoint located in the area and the location of the pointer, an object retrieving unit for searching an object related to the screen based on the viewpoint where the pointer is located, and displaying basic information for identifying the property of the object. And the object information transmitting / receiving unit for requesting and receiving detailed information on the selected object and displaying the detailed information on the screen for each type of object when the basic information is selected. An object capable of specifying a certain area on the screen and a work on the screen It includes at least one of the objects that can not specify the predetermined area.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

However, the present invention is not limited to the embodiments disclosed below, but may be configured in different forms, and the present embodiments are intended to complete the disclosure of the present invention and to provide general knowledge in the technical field to which the present invention belongs. It is provided to fully inform those who have the scope of the invention.

According to one of the problem solving means of the method and apparatus for providing the object information in the content and the object-based application content of the present invention described above, it is possible to provide information about the invisible object (object) in the content.

In addition, depending on the type of object in the content, it is possible to provide users with an application service associated with the object, such as purchase of a product, reservation of a shooting location, download of background music, or use as a mobile phone ringtone / connection tone.

In addition, when an object exists on the screen, the entire object in the screen is automatically displayed for each type, thereby eliminating the inconvenience that a user must select an object in the content in order to receive information on the object.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

For reference, in the entire specification, when a part is "connected" to another part, it is not only "directly connected" but also "electrically connected" with another element in between. Also includes.

Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

1 is a diagram illustrating a configuration of a system for providing object information and object-based application content in content according to an embodiment of the present invention.

The system 100 for providing object information and object-based application content in content according to an embodiment of the present invention includes a content editing authoring tool 110, a content broadcasting server 120, an object information management server 130, and a user. It includes a terminal 140.

In the description of each component, the content editing authoring tool 110 receives the content, selects the object through preprocessing, and separates the object by each type (attribute) (hereinafter, referred to as a type). Each object is given a unique ID (hereinafter referred to as an object ID). In addition, information about an area of the object is generated based on a position (eg, coordinates, etc.) in the content of the object, and information about a time point at which the object is exposed to the content is generated.

Herein, an object is an object that can specify a certain area (hereinafter referred to as a general object), for example, a visible shape such as a person or a product, and an object that cannot specify a certain area (hereinafter, referred to as "object"). , A special object), for example, may be invisible, such as background music, or may be visible to the eye, such as the location of shooting, but the shape can not be specified, 'exposure' includes the appearance of the general object In addition, the sound or appearance of the above-described special object may be included, such as playing of background music or appearance of a shooting place serving as a background of content.

In addition, the "type of object" indicates whether the object is a person, a product, a music, a photographing place, or the like, and may be represented by an image, an icon, or a character corresponding to each type.

In addition, when there is application content related to the object, the content editing authoring tool 110 assigns a unique ID (hereinafter referred to as an application content ID) to each application content and associates it with the object ID.

In this case, the content editing authoring tool 110 may generate the object spatiotemporal information file in association with the object ID and the application content ID with information about the area of the object and information about the time (time) when the object is exposed to the content. have.

For reference, the object spatiotemporal information file may further include basic information of the object such as the type of each object, the image, the icon, the name of each object, and the like. Also, the type of each application content, the image, the icon, or the name of each application content may be included. Basic information of the application content such as may be further included.

Herein, the application content related to the object (hereinafter referred to as 'application content') includes at least one of a making film image, an NG collection image, a clipping image, and a learning image of the content in which the object appears. It may include.

For reference, the learning video of the content in which the object appears may provide historical information such as the historical background and events of the historical drama when the content is a historical drama, and when the content is a foreign drama, a dialogue expression or frequent appearance of each scene You can also provide a list of words used. In addition, the learning image may include an image or text as well as the historical information or a video for learning.

In addition, the content editing authoring tool 110 generates an object information file by linking information about an object with an ID of the object. The information about the object here may include at least one of a type of object, an image or icon of the object, the name of the object, a description of the object, and a link to the homepage or interface that is preset to purchase or reserve the object. Can be.

In addition, the content editing authoring tool 110 generates an application content information file by linking the application content information with the application content ID. The application content information may include at least one of a making film image, an NG collection image, a clipping image, a type of the application content, an image (including a thumbnail image) or an icon representing each application content, a name of the application content, and a description of the application content. It may include one.

Meanwhile, the content broadcast server 120 receives the content and the object spatiotemporal information file from the content editing authoring tool 110 and provides the same to the user terminal 140.

For reference, the content and object spatiotemporal information files may be provided to the user terminal 140 separately, or the object spatiotemporal information files may be included in the content.

Meanwhile, the object information management server 130 receives the object information file and the application content information file from the content editing authoring tool 110. Then, when receiving the ID of the object selected by the user from the user terminal 140, the object information management server 130 retrieves the information of the object corresponding to the received ID from the object information file to provide to the user terminal 140. .

In addition, when receiving the ID of the application content selected by the user from the user terminal 140, the object information management server 130 retrieves the information of the application content corresponding to the received ID from the application content information file to the user terminal 140 To provide.

For reference, since the object information and the application content information is separately managed by the object information management server 130, there is an advantage that can be provided to the user terminal 140 by updating the information on the object and the information on the application content to the latest ones. have.

Meanwhile, the user terminal 140 receives a content and object space-time information file from the content broadcast server 120. In this case, the content and object spatiotemporal information files may be provided in a download a play (DNP) manner or in a streaming manner.

Thereafter, the user terminal 140 plays the content on the screen and recognizes the pointer if the pointer is located in a predetermined area of the screen during content playback.

Here, the 'preset area of the screen' may be set to various positions and areas on the screen according to the selection by those skilled in the art, but in the present invention, the 'outer (border) area of the screen' is referred to as the 'preset area of the screen'. Set it.

For reference, an outer region of the screen may be divided into a predetermined number, and a separate function (for example, object information view or viewable application content information view, etc.) may be matched to the outer region of the divided screen.

A detailed description of the outer area of the screen will be described later with reference to FIG. 3.

When the user terminal 140 recognizes that the pointer is located in the outer region of the screen, the user terminal 140 detects the object ID from the object spatiotemporal information file by identifying the time point at which the pointer is located in the outer region of the screen and the position of the pointer. do.

Here, the point of view in which the pointer is located on the outer region of the screen is used to identify the object exposed on the screen at the point in time, and the position of the pointer located in the outer region of the screen, as described above, Since the outer region may be classified by functions, the outer region may be used to determine which function the outer region of the screen on which the pointer is located matches.

That is, the object spatiotemporal information file includes each object ID and application content ID associated with each object, a time point (time) at which each object is exposed to the corresponding content, and information about an area of each object. Can search the ID of the object exposed at the viewpoint from the object spatiotemporal information file based on the viewpoint and the location of the pointer in the outer area of the screen, and can also retrieve the ID of the application content associated with the retrieved ID. .

In addition, since the object spatiotemporal information file includes information on the area of each object in the content, the user terminal 140 may identify the area where the searched object is exposed on the screen and highlight the corresponding object on the screen. It may be.

Hereinafter, a case in which an outer region of the screen is divided into a 'object information view' function and a 'application content information view' function is matched.

First, when the outer region of the screen on which the pointer is located is matched with the 'view object information' function, the user terminal 140 transmits the searched object ID to the object information management server 130.

If the object spatiotemporal information file includes basic object information such as the type of the object, an image of the object, an icon, or the name of the object, the user terminal 140 displays the object spatiotemporal information of the object corresponding to the retrieved object ID. It can be searched in the information file and displayed on the screen for each object type.

Subsequently, the object information management server 130 receives the object ID and retrieves object information corresponding to the received object ID from the object information file, and retrieves the retrieved object information, for example, the type of object, an image or icon of the object, or The basic information of the object such as the name of the object is transmitted to the user terminal 140.

Thereafter, the user terminal 140 may receive basic information of the object from the object information management server 130 and display the received basic information of the object for each type of object on the screen.

For example, among the searched objects, an icon representing a person is displayed if a person exists, an icon representing a background music if a background music exists, and an icon representing a product if a product exists.

If the user selects one of the icons for each type of object displayed on the screen (of course, an image or text indicating the type of the object may be used in addition to the icon), the user terminal 140 may identify the ID of the object included in the selected type. To the object information management server 130, and from the object information management server 130, the object information for the transmitted object ID, for example, the image or icon of the object, the name of the object, description of the object and the object Detailed information about the object, such as a link to a homepage or an interface that is set in advance for purchase or reservation, is received and displayed on the screen.

Then, the user can view the description or image of the object through the detailed information of the object displayed on the screen, or if the object is a product, if the user wants to purchase the product through a website or an interface linked to the object information You can also buy it. In this case, information about a chain store near the user's area may be provided according to a product to be purchased.

In addition, if the object is a shooting location, a web page or an interface is provided to connect a phone so that a visit to the place can be scheduled, and a visit to the shooting location can be scheduled. A web page or interface may be provided for use as a ringtone / call connection sound.

For reference, when the user selects any one of the detailed information of the object while viewing the content, the user terminal 140 reduces the size of the content being viewed on the screen and displays the selected detailed information in a separate window. By providing information, information about an object exposed to the content may be provided without interrupting the content currently being viewed.

As described above, the user can easily grasp the object exposed to the current screen by type by simply placing the pointer in the outer area of the screen, and receive information on the object exposed to the content while watching the content. have.

Meanwhile, when the outer area of the screen where the pointer is located is matched with the function of 'viewing application content information', the user terminal 140 transmits the application content ID associated with the searched object ID to the object information management server 130.

If the object spatiotemporal information file includes basic information of the application content such as the type of the application content, the image or icon of the application content, or the name of the application content, the user terminal 140 may apply the application content corresponding to the retrieved application content ID. The basic information of can be searched in the object spatiotemporal information file and displayed on the screen for each type of application content.

Subsequently, the object information management server 130 receives the application content ID and retrieves the application content information corresponding to the received ID from the application content information file, and retrieves the retrieved application content information, for example, the type of the application content and the application content. Basic information of the application content, such as an image, an icon, or the name of the application content, is transmitted to the user terminal 140.

Thereafter, the user terminal 140 may receive basic information of the application content from the object information management server 130, and display basic information of the received application content on a screen for each type.

If the user selects any one of the icons for each type of application content displayed on the screen (of course, an image or text indicating the type of the application content may be used in addition to the icon), the user terminal 140 may select the application included in the selected type. The content ID is transmitted to the object information management server 130, and from the object information management server 130, information about the transmitted application content ID, for example, a making film image, an NG collection image, a clipping image, a learning image and an application Detailed information of the application content such as a detailed description of the content is received and displayed on the screen.

In this case, the clipping image may include a plurality of thumbnail images, and a unique ID may be assigned to each thumbnail image.

Subsequently, when the thumbnail image is displayed on the screen and the user selects any one of the plurality of thumbnail images, the user terminal 140 may play the clipping image after the selected thumbnail image.

In addition, the learning video may provide historical information such as historical background and events of the historical drama when the content is historical drama, and when the content is a foreign drama, a dialogue expression or a list of frequently used words appearing in each scene may be provided. You may.

If the user selects any one of the list of words provided in the learning image, the meaning of the word or an example sentence using the word may be checked.

2 is a block diagram illustrating a configuration of an apparatus for providing object information and object-based application content in content according to an embodiment of the present invention, which may be the user terminal 140 illustrated in FIG. 1.

The device 140 for providing object information and object-based application content in content according to an embodiment of the present invention includes a storage unit 141 for storing an object space-time information file, a pointer recognition unit 142, and an object retrieval unit 143 ), An object information transceiver 144, and an object information display 145.

Each component will be described in detail. First, the storage 141 stores an object spatiotemporal information file. Here the object spatiotemporal information file contains information about the area (eg, coordinates, etc.) where the object is exposed to the content and information about when the object is exposed to the content (time), which is unique to the object. It is associated with an ID and the ID of the application content associated with the object.

For reference, the object spatiotemporal information file may further include basic information of the object such as the type of each object, the image, the icon, the name of each object, and the like. Also, the type of each application content, the image, the icon, or the name of each application content may be included. Basic information of the application content such as may be further included.

On the other hand, the pointer recognition unit 142 recognizes the location of the pointer in the screen area of the user terminal 140, and recognizes the point of view and the location of the pointer located in the screen area.

Here, 'point of time when the pointer is located on the outer area of the screen' is used to identify an object exposed on the screen at the corresponding point of time, and 'location of the pointer located on the outer area of the screen' is defined by the outer area of the screen for each function. Because it can be distinguished, it can be used to determine which function the outer area of the screen on which the pointer is located matches.

A detailed description of the outer area of the screen will be described later with reference to FIG. 3.

Meanwhile, the object retrieval unit 143 retrieves the ID of the object exposed on the screen and the ID of the application content related to the object from the object spatiotemporal information file stored in the storage 141 at the time when the pointer is positioned in the outer area of the screen.

That is, the object space-time information file includes each object ID and application content ID associated with each object, information on when each object is exposed to the corresponding content, and information on an area of each object. ) Can search for the ID of the object exposed at that point of time from the object spatiotemporal information file based on the point of time when the pointer is located on the outer area of the screen and the position of the pointer, and also the ID of the application content associated with the retrieved object ID. Can be.

If the object spatiotemporal information file includes the basic information of each object or the basic information of each application content, the object search unit 143 may search the basic information of the object with respect to the searched object ID. You can also retrieve the basic information of the application content about the content ID.

Meanwhile, the object information transmitting and receiving unit 144 transmits the object ID or the application content ID searched by the object searching unit 142 to the object information management server 130, and transmits the object ID transmitted from the object information management server 130. Receive object information corresponding to the object information, for example, the type of object, the object's image or icon or the object's name, etc., or the application content information corresponding to the transmitted application content ID, for example, Receive basic information of application content such as type, image or icon of application content, or name of application content.

If the object spatiotemporal information file includes the basic information of each object, the object information transmitting / receiving unit 144 transmits the ID of the searched object to the object information management server 130 to receive the basic information of the searched object. The process can be omitted.

In addition, when the user's selection of the basic information of the object displayed on the screen is input, the object information transmitting / receiving unit 144 transmits the ID of the selected object to the object information management server 130 and from the object information management server 130. Object information corresponding to the transmitted object ID, such as an image or icon of the object, the name of the object, a description of the object, and a link to a home page or interface that is preset to purchase or reserve the object. Receive detailed information of.

In addition, when the user's selection of any one of the basic information of the application content displayed on the screen is input, the object information transmitting and receiving unit 144 transmits the ID of the selected application content to the object information management server 130 and manages the object information. The server 130 receives application content information corresponding to the transmitted application content ID, for example, detailed information of application content such as a making film image, an NG collection image, a clipping image, or a detailed description of the application content.

If the object spatiotemporal information file includes the basic information of each application content, the object information transmitting / receiving unit 144 receives the ID of the retrieved application content to the object information management server 130 to receive the basic information of the application content. The process of transmitting can be omitted.

Meanwhile, the object information display unit 145 displays object information for each type on the screen based on the object information received from the object information transceiver 144 or based on the application content information received from the object information transceiver 144. The application content information can be displayed on the screen for each type.

If the object spatiotemporal information file includes the basic information of each object or the basic information of each application content, the object information display unit 145 may display the basic information of each object retrieved by the object search unit 142 or the content of each application content. You can also display basic information on the screen.

In addition, when the user selects any one of the object information or application content information displayed on the screen, the object information display unit 145 reduces the size of the currently played content and displays the selected object information or application content information in a separate window. Can be provided to

For reference, the components illustrated in FIG. 2 according to an embodiment of the present invention mean software components or hardware components such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC), and perform predetermined roles. .

However, 'components' are not meant to be limited to software or hardware, and each component may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors.

Thus, as an example, a component may include components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and subs. Routines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.

Components and the functionality provided within those components may be combined into a smaller number of components or further separated into additional components.

3 is a diagram illustrating an outer region of a screen according to an embodiment of the present invention.

The outer area of the screen according to an embodiment of the present invention is divided into a predetermined number and separate functions for each of the outer areas 310 to 340 of the divided screen (for example, view object information or view available application content information, etc.). ) May be matched.

Therefore, if the outer area 310 of the screen where the pointer is located is matched with the 'view object information' function, the user terminal 140 may display the screen 300 at the corresponding moment when the pointer is located in the outer area 310 of the screen. If the information on the exposed object is provided to the user, and the outer area 320 of the screen where the pointer is located is matched with the 'view application content information' function, the user terminal 140 has a pointer on the outer area 320 of the screen. As soon as it is located, information about the application content related to the object exposed on the screen 300 at that time may be provided to the user.

For reference, the width and shape of the outer area of the screen may be adjusted, and when divided into a predetermined number according to the function, when the pointer is located in the divided area or when selecting (clicking) the separated area In addition, the user terminal 140 may recognize that the pointer is located in the area.

Therefore, the "pointer is located in the outer area of the screen" means that the pointer is simply over the outer area of the screen, and the outer area of the screen is selected (clicked) using the pointer as if using a mouse of a PC. Include).

4 is a diagram illustrating a method of displaying a screen storage list according to an embodiment of the present invention.

If a desired scene is saved while viewing content, the screen list 410 stored in the lower right of the screen may be displayed, and the screen list 420 stored in full screen may be displayed.

5 is a diagram illustrating a screen displaying information of an object according to an embodiment of the present invention.

When the information of the object is selected while viewing the content, for example, the image, the icon, or the name of the object, the content being viewed is reduced in size (510), and the detailed information of the object, for example, the image of the object An icon, a name of the object, a description of the object, and a link to be connected to a homepage or interface preset to purchase or reserve the object may be provided on the screen as a separate window 520.

If the user does not want to be disturbed from viewing the content, the object of interest may be separately stored and a list of the stored objects may be inquired.

FIG. 6 is a diagram illustrating object information displayed when a pointer is positioned in an outer area of a screen according to an embodiment of the present invention.

In FIG. 6, an outer region of the screen may be divided into an upper left region and an upper right region according to its function, and an upper left region is matched with a function for providing information on a place where content is captured, and an upper right region. Matches the function of providing information about background music used in the content.

Accordingly, as shown in FIG. 6, when the pointer is positioned in the upper left region of the outer region of the screen, the shooting place name 610 may be displayed, and the title of the background music is positioned when the pointer is positioned in the upper right region 620. ) Can also be displayed.

7A to 7C are diagrams illustrating an object exposed in content according to an embodiment of the present invention displayed on a screen.

First, in FIG. 7A, when the pointer is located in the outer region of the screen, information 710 on the object exposed on the screen at the time when the pointer is positioned is displayed by type at the bottom left of the screen, and the icon is matched by type. Can be displayed.

In more detail, since the information 710 about the object that is exposed on the screen at the time when the pointer is located in FIG. 7A includes a person icon, a music icon, a shooting place icon, and a product icon, the user may use the icon. You can see at a glance which types of objects can receive information.

That is, the user may select a person icon to receive information about the person, and select a music icon to download the music currently being played as the background music, or use it as a ringtone or call connection sound of the mobile phone.

In addition, by selecting the shooting location icon, it is possible to reserve the use of the golf course, the shooting location, or try to make a phone call with the person in charge of the golf course.

In addition, if a product icon is selected and received information on a garment worn by the actor or a product (golf club, etc.) used by the actor, the corresponding product may be purchased.

On the other hand, in FIG. 7B, when the pointer is positioned in the outer region of the screen, the basic information 720 of the object exposed on the screen is displayed on the lower right side of the screen at the time when the pointer is located, and matches by object type. Rather than an icon, it displays basic information such as the name and price of the object in a list.

In more detail, the information 720 about the object exposed on the screen at the time the pointer is positioned is displayed on the clothing worn by the character, the bus used as a prop, the music used as background music (album), and the shooting location. The image, name, and corresponding price are displayed.

In this case, the user can select an object with the four-way key (navigation key) of the remote controller and check the detailed information of the selected object without using a public mouse in IPTV.

In addition, in FIG. 7C, when the user selects basic information such as the name and price of the object illustrated in FIG. 7B, the detailed information 730 of the object is displayed at the bottom of the screen, and the user may display the detailed information 730. You can also purchase the object through the displayed buy button or link.

For reference, as shown in FIG. 7C, the detailed information 730 of the object may be displayed at the bottom of the screen. As shown in FIG. 5, the currently viewed content is reduced in size, and the detailed information of the object is displayed. It may be provided on the screen in a separate window.

8 is a flowchart illustrating a process of providing a clipping image according to an embodiment of the present invention.

FIG. 8 illustrates a case where a pointer is positioned on an outer region of a screen matched with a function of providing application content related to an object while content is reproduced so that a thumbnail image of a clipping image related to the object is displayed on the screen.

For reference, the thumbnail image displayed on the screen may represent a sub program of the clipping image. For example, in a clipping image called a "gag concert", the sub program may be sub corners such as the "Boong-hak school" constituting the gag concert, and the thumbnail image may be an image representing any one scene of these sub corners.

In addition, a unique ID may be assigned to each thumbnail image.

First, content is played in the user terminal 140 (S801). Thereafter, when a user's selection of any one of the thumbnail images of the clipping image is input (S802), the user terminal 140 transmits the ID of the selected thumbnail image to the object information management server 130 (S803).

After step S803, the user terminal 140 receives information about the thumbnail image, that is, a time point (time) at which the corresponding subprogram is reproduced from the clipping image from the object information management server 130 (S804). The video is played back (S805).

9A and 9B are flowcharts illustrating a process of providing object information and object-based application content in content according to an embodiment of the present invention.

For convenience of description, description will be made with reference to the components of the system shown in FIG. 1.

First, the user terminal 140 plays the content (S901).

In this case, the content may be played using any one of a download a play (DNP) method or a streaming method.

After the step S901, the user terminal 140 recognizes that the pointer is located in the outer area of the screen (S902).

Here, the outer region of the screen may be divided into a predetermined number, and a separate function (for example, object information view or viewable application content information view, etc.) may be matched to the outer region of the divided screen.

A detailed description of the outer area of the screen has been described above with reference to FIG. 3 and will be omitted.

After the step S902, the user terminal 140 detects the object ID from the object space-time information file by detecting the point of time and the position of the pointer located in the outer region of the screen (S903).

The method of retrieving the object ID from the object space-time information file has been described above with reference to FIG. 1 and will be omitted.

After step S903, the user terminal 140 transmits the retrieved object ID to the object information management server 130 (S904).

After the step S904, the object information management server 130 receives the object ID and retrieves the object information corresponding to the received object ID from the object information file, the retrieved object information, for example, the type of the object, the image of the object or The basic information of the object, such as an icon or the name of the object, is transmitted to the user terminal 140.

Thereafter, the user terminal receives the found basic information of the object from the object information management server 130, and displays the received basic information of the object for each type of object on the screen (S905).

For reference, when the object space-time information file includes the basic information of each object, the process of receiving the basic information of the object from the object information management server 130 in steps S904 and S905 may be omitted.

After the step S905, when the user selects any one of the icons for each type of object displayed on the screen (S906), the user terminal 140 transmits the ID of the object included in the selected type to the object information management server 130. (S907).

After the step S907, the user terminal 140 is a homepage or interface that is set in advance so that object information on the transmitted object ID, for example, an image or icon of the object, a name of the object, a description of the object, and a purchase or reservation of the object. Detailed information of the object, such as a link to be connected to and received from the object information management server 130 is displayed on the screen (S908).

The user can view the description or image of the object through the object detailed information, or if the object is a product, the user can purchase the product through a web site or an interface linked to the object information.

In addition, if the object is a shooting location, a web page or an interface is provided to connect a phone so that a visit to the place can be scheduled, and a visit to the shooting location can be scheduled. A web page or interface may be provided for use as a ringtone / call connection sound of a user.

10A and 10B are flowcharts illustrating a process of providing application content based on objects in content according to an embodiment of the present invention.

For convenience of description, description will be made with reference to the components of the system shown in FIG. 1.

First, the user terminal 140 plays the content (S1001).

In this case, the content may be played using any one of a download a play (DNP) method or a streaming method.

After the step S1001, the user terminal 140 recognizes that the pointer is located in the outer region of the screen (S1002).

After operation S1002, the user terminal 140 detects an application content ID from an object spatiotemporal information file by grasping the viewpoint and the location of the pointer located in the outer region of the screen (S1003).

After step S1003, the user terminal 140 transmits the retrieved application content ID to the object information management server 130 (S1004).

After step S1004, the object information management server 130 receives the application content ID and retrieves application content information corresponding to the received application content ID from the application content information file, and retrieves the retrieved application content information, for example, the application content. The basic information of the application content such as the type, the image or icon of the application content, or the name of the application content is transmitted to the user terminal 140.

Thereafter, the user terminal 140 receives the found basic information of the application content from the object information management server 130, and displays the received basic information of the application content on the screen for each type of application content (S1005).

For reference, when the object space-time information file includes the basic information of each application content, the process of receiving the basic information of the application content of the step S1004 and step S1005 from the object information management server 130 may be omitted.

After the step S1005, if the user selects any one of the icon for each type of application content displayed on the screen (S1006), the user terminal 140 sends the ID of the application content included in the selected type to the object information management server 130 To transmit (S1007).

After the step S1007, the user terminal 140, the information about the transmitted application content ID, for example, detailed information of the application content, such as making film image, NG collection image, clipping image, learning image and description of the application content object The data is received from the information management server 130 and displayed on the screen (S1008).

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be.

It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

1 is a diagram illustrating a configuration of a system for providing object information and object-based application content in content according to an embodiment of the present invention.

2 is a block diagram illustrating a configuration of an apparatus for providing object information and object-based application content in content according to an embodiment of the present invention.

3 is a diagram illustrating an outer region of a screen according to an embodiment of the present invention.

4 is a diagram illustrating a method of displaying a screen storage list according to an embodiment of the present invention.

5 is a diagram illustrating a screen displaying information of an object according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating object information displayed when a pointer is positioned in an outer area of a screen according to an embodiment of the present invention.

7A to 7C are diagrams illustrating an object exposed in content according to an embodiment of the present invention displayed on a screen.

8 is a flowchart illustrating a process of providing a clipping image according to an embodiment of the present invention.

9A and 9B are flowcharts illustrating a process of providing object information and object-based application content in content according to an embodiment of the present invention.

10A and 10B are flowcharts illustrating a process of providing application content based on objects in content according to an embodiment of the present invention.

<Description of the code | symbol about the principal part of drawing>

141: storage

142: pointer recognition unit

143: object search unit

144: object information transceiver

145: object information display unit

Claims (16)

In a method for providing information about an object in content, (a) recognizing that the pointer is located in a predetermined area of the screen where the content is provided; (b) searching for an object related to the screen based on a playback time of the content when the pointer is located in the area; (c) displaying basic information on the screen to identify the attribute of the searched object; Including, The searched object includes at least one of an object capable of specifying a certain area on the screen and an object which cannot specify a certain area on the screen. The method of claim 1, Step (c) is (c-1) displaying an icon identifying the object on the screen as basic information about the searched object; and (c-2) if the icon is selected, displaying detailed information about the found object on the screen; Including, object information providing method in the content. The method of claim 2, (d) adjusting the size of the provided content and displaying the detailed information in a separate window to display the content and the detailed information together on the screen; Further comprising, object information providing method in the content. The method of claim 1, The predetermined area of the screen is divided into a predetermined number, and a separate function is matched for each divided area. The method of claim 4, wherein (e) if the pointer is located in a pre-divided area of the screen, displaying a function matched to the area where the pointer is located with the help; Further comprising, object information providing method in the content. The method of claim 1, And the basic information includes at least one of a name, an image, an icon, and a price of the retrieved object. The method of claim 2 The detailed information includes at least one of a link for downloading and a link for downloading as a song name, a songwriter / songwriter, a singer's name, an album name, a mobile phone ringtone or a ringback tone when the selected object is music, How to provide object information in content. The method of claim 2, And the detailed information includes at least one of a name, a location, a type of service that can be provided, and a link for making a call when the selected object is a place. The method of claim 2, The detailed information may include at least one of a name, a manufacturing date, a price, and a link for purchasing the product, when the selected object is a product. In the method for providing application content based on objects in the content, (a) recognizing that the pointer is located in a predetermined area of the screen where the content is provided; (b) searching for application content of an object related to the screen based on a playback time of the content when the pointer is located in the area; (c) displaying basic information for identifying the searched application content on the screen; Including, And an object related to the screen includes at least one of an object capable of specifying a predetermined area on the screen and an object which cannot specify a predetermined area on the screen. The method of claim 10, Step (c) is (c-1) displaying basic information on the retrieved application content as a thumbnail on the screen; and (c-2) if the basic information is selected, displaying detailed information about the found application content on the screen; Object-based application content providing method within the content, including. The method of claim 10, The related content of the object related to the screen includes at least one of a making film, a collection of NG, a clipping image, and a learning image. An apparatus for providing object information in content and application content based on the object, If the pointer is located in a predetermined area of the screen on which the content is provided, a pointer recognition unit for identifying the time when the pointer is located in the area and the location of the pointer, An object searching unit that searches for an object related to the screen based on a time point at which the pointer is located, and displays basic information for identifying an attribute of the object; When the basic information is selected, the object information transmission and reception unit for requesting and receiving detailed information about the selected object; An object information display unit for displaying the received detailed information on the screen for each type of the object Including, The searched object may include at least one of an object capable of specifying a predetermined area on the screen and an object which cannot specify a certain area on the screen, providing object information in the content and the object-based application content. Device. The method of claim 13, And the object searching unit searches for application content of an object related to the screen at the time when the pointer is located, according to a function matched to the area where the pointer is located. The method of claim 14, The object information transceiving unit requests and receives basic information about the searched application content, and when the basic information is selected, requests and receives detailed information about the searched application content. Object information in the content and the object-based application A device that provides content. The method of claim 15, And the object information display unit displays the received basic information or detailed information on the screen for each type of the application content.

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