KR101453826B1 - Mobile smart terminal with logotional advertisement function using purview cursor - Google Patents

Abstract

The present invention relates to a mobile smart terminal having a logotional advertisement function using a purview cursor. According to the present invention, the mobile smart terminal includes: a broadcast play module to receive a broadcast transmission frame, which is currently realized, among broadcast contents transmitted from a smart TV in real time according to the transmission of a synchronization (Sync) request received from the smart TV through short-range wireless communication; a capture module to create a broadcast contents image according to an imaging process for the broadcast contents which are currently realized on a touch screen as a capture request signal is received; and a purview cursor providing module to set a purview cursor boundary on a broadcast contents image based on consecutive touch coordinate signals after the purview cursor is realized using the touch coordinate signals consecutively received from the touch screen, to transmit the information of the purview cursor boundary and the broadcast contents image to the smart TV through the short-range wireless communication, and to receive advertisement tag contents of at least one broadcast target included in broadcast contents corresponding to the purview cursor boundary from the smart TV. Accordingly, the purview cursor boundary is selected through the purview cursor function for a user interface screen region interested by the user during the realization of the broadcast contents on the mobile smart terminal personally carried by a user, so that the advertisement information related to the selected purview cursor boundary can be acquired.

Description

[0001] The present invention relates to a mobile smart terminal having a sensibility advertisement function using a range cursor,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile smart terminal having a sensibility advertisement function using a range cursor based on a mobile smart terminal, and more particularly, to a mobile smart terminal having a user interface By receiving the advertisement information for the range cursor area selected by the selection through the range cursor function for the screen area, it is possible to maximize the effect of the advertisement provided by the advertiser, The present invention relates to a mobile smart terminal having a sensibility advertisement function using a range cursor based on a mobile smart terminal for obtaining advertisement information.

The main purpose of content or advertising is to increase the effectiveness of broadcasting. Conventionally, a method of separating contents and advertisements separately, or a method of exposing advertisements to a person or a background in broadcast contents without knowing whether or not the advertisements are inserted is often used.

However, there has been a problem that it is inconvenient for people who want to watch only contents by separating the contents and the advertisement and providing commercial broadcasting separately. In addition, the method of exposing to a person or a background in a broadcast content has a problem in that when a viewer does not know whether the advertisement is an advertisement or is indifferent, there is no effect of targeting the advertisement at all.

On the other hand, various technologies for overcoming the above-described problems and improving the targeting effect on advertisements in response to the spread of mobile smart terminals such as smart phones and smart pads, which are mobile terminals having a computing function, are being provided.

However, the main method of improved advertisement is that it is mainly inconvenient to the users like the pop-up method on the mobile internet, and the delivery power of the advertisement is rather lower than the wired terminal base.

Accordingly, in the technology field based on the mobile smart terminal, not only the effect on the advertisement is maximized in order to solve the problems of the related art, but also the audience can listen to the broadcast contents emotionally and comfortably Therefore, it is required to develop a technique for maximizing the delivery power for acquiring the advertisement information of the user by reducing the inconvenience of watching and acquiring the advertisement information for the area desired by the user.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a mobile smart terminal, The mobile smart terminal-based range cursor is used to maximize the effect of the advertisement provided by the advertiser and to obtain the desired advertisement information for the interested goods to the user viewing through the mobile smart terminal by receiving the advertisement information. And a mobile smart terminal having an advertisement function.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to accomplish the above object, a mobile smart terminal having a sensibility advertisement function using a range cursor according to an embodiment of the present invention is a smart smart terminal that receives a sync request through a short- A broadcast play module for receiving and realizing a broadcast broadcast frame from the corresponding broadcast broadcast frame to be transmitted and implementing the broadcast play module; A capture module for generating a broadcast content image according to imaging of a broadcast content currently implemented on the touch screen in response to reception of a capture request signal; And a Purview cursor area using a touch coordinate signal continuously received from the touch screen, and a Purview cursor area connected to a closed curve by a continuous touch coordinate signal is set on the broadcast content image And transmitting the broadcast content image to the smart TV through short-range wireless communication to transmit at least one advertisement tag of at least one advertisement object included in the broadcast content corresponding to the range cursor area information from the smart TV, A range cursor providing module for receiving and implementing contents; .

In this case, the capture module may be implemented on the touch screen upon receiving the capture request signal, or may include a capture request signal generated by the touch screen in response to a user's input to a capture selection area formed in a botton- .

Preferably, the range cursor providing module performs recognition of a touch coordinate signal continuously received from the touch screen by a series of operations of one-touch input on the touch screen.

In addition, if the range cursor providing module can not set the range to be connected to the closed curve by the continuously received touch coordinate signal, the range cursor providing module may set the start coordinates S1 and the final coordinates S2 as curves Or the average curvature of the straight line component is calculated and then connected to the calculated curvature to generate a closed curve to set the range cursor area.

In addition, the range cursor providing module may be configured such that, in the case of an advertisement object that is not included in a range cursor area but is within a preset distance from a boundary of a closed curve forming a range cursor area (Purpose Cursor Boundary) It is preferable that the advertisement cost information included in the detailed information is extracted and included as the range cursor area information when the extracted advertisement cost information is equal to or larger than the preset advertisement cost.

The range cursor providing module extracts the advertisement data and the tag data of each advertisement object included in the range cursor area from the received advertisement tag contents and stores the image information and the advertisement detailed information included in the extracted advertisement data, It is preferable that the data is implemented on the touch screen so as to be identified for each advertisement object.

The range cursor providing module preferably performs a function of enlarging or reducing the image information based on the advertisement cost information among the advertisement detailed information of each of the advertisement objects included in the range cursor area information.

In addition, the range cursor providing module may enlarge the image information for the advertisement object having the advertisement cost information exceeding the advertisement cost corresponding to the first threshold, which is set in advance when performing the enlargement or reduction implementation function, It is preferable that the image information is reduced for the advertisement object having the advertisement cost information less than the advertisement cost corresponding to the preset second threshold value, which is smaller than the first threshold value, and implemented by the touch screen.

The mobile smart terminal having the emotional advertisement function using the range cursor based on the mobile mobile smart terminal according to the embodiment of the present invention is a mobile smart terminal having a user interface screen area The user can obtain the advertisement information for the range cursor area selected by the selection through the range cursor function.

In addition, the mobile smart terminal having the emotional advertisement function using the range cursor based on the mobile smart terminal according to another embodiment of the present invention maximizes the effect of the advertisement provided by the advertiser, The user can obtain the desired advertisement information for the item of interest.

FIG. 1 is a diagram illustrating an entire system in which an emotional advertisement method using a range cursor based on a mobile smart terminal according to an exemplary embodiment of the present invention is implemented.
FIG. 2 is a diagram illustrating a configuration of a mobile smart terminal in a whole system in which a sensitivity advertisement method using a range cursor based on the mobile smart terminal of FIG. 1 is implemented.
FIGS. 3 to 8 are diagrams showing a user interface screen for explaining execution of a range cursor implemented in the mobile smart terminal of FIG. 2. FIG.
FIG. 9 is a flowchart illustrating a sensitivity advertisement method using a range cursor based on a mobile smart terminal according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

FIG. 1 is a diagram illustrating an entire system in which an emotional advertisement method using a range cursor based on a mobile smart terminal according to an exemplary embodiment of the present invention is implemented. Referring to FIG. 1, an overall system in which a sensitivity advertisement method using a range cursor based on a mobile smart terminal is implemented

FIG. 1 is a diagram illustrating an entire system in which an emotional advertisement method using a range cursor based on a mobile smart terminal according to an exemplary embodiment of the present invention is implemented. 1, the entire system in which the emotional advertisement method using a range cursor based on the mobile smart terminal is implemented includes a mobile smart terminal 10, a smart TV 20, a broadcast communication network 30, a broadcast content server 40, A data communication network 50 and an affiliated advertiser terminal group 60.

When the mobile smart terminal 10 desires information about an advertisement object after implementing broadcast content with the smart TV 10, the mobile smart terminal 10 designates information on the advertisement object as a range cursor on the basis of a touch, From the smart TV 10 and implements them.

1, the smart TV 20 is formed as a set-top box separate type having a separate set-top box (STB) and performs data transmission / reception with the broadcast content server 40 through the broadcast communication network 30, The STB may be integrated with a set-top box and perform data transmission / reception with the broadcast content server 40 without a separate set-top box (STB).

The broadcast communication network 30 is a high-speed wired or bridged periodic network for broadcasting in the form of a large capacity, a long-distance voice, and a data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

The broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 receives the advertisement data through the data communication network 50 from each of the affiliated advertiser terminals constituting the affiliated advertiser terminal group 60 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 do. In this case, it is preferable that the advertisement data include image information and advertisement detailed information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received.

Here, the data communication network 50 is a communication network that is a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 50 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 50 transmits signals and data between the broadcasting contents server 40, a plurality of advertiser terminal units constituting the advertiser terminal group 60, and other systems.

On the other hand, the broadcast content server 40 generates tag data for each of the advertisement objects, and then all the generated tag data are numbered and stored in the advertisement DB 42 as advertisement tag contents. Meanwhile, in an embodiment of the present invention, the broadcast content server 40 preferably includes image information and advertisement detail information for use in object recognition for each advertisement object received at the time of generating each tag data, When the advertisement tag contents are stored in the advertisement DB 42, it is preferable that the metadata is divided and classified together with broadcasting broadcasting frames of the broadcasting contents and stored together with the respective advertisement tag contents.

The broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 and the advertisement DB 42 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30. [ And transmits the packetized content to the smart TV 10 through the broadcast communication network 30. [

FIG. 2 is a diagram showing a configuration of a mobile smart terminal 10 in the entire system in which a sensitivity advertisement method using a range cursor based on the mobile smart terminal of FIG. 1 is implemented. FIGS. 3 to 8 are diagrams showing a user interface screen for explaining execution of a range cursor implemented in the mobile smart terminal 10 of FIG.

Referring to FIG. 2, the mobile smart terminal 10 includes a touch screen 11, a wireless communication unit 12, a control unit 13, and a storage unit 14.

The touch screen 11 may implement the sync selection area 11a and the capture selection area 11b. 4, the capture selection area 11b is formed as a button type on the frame of the mobile smart terminal 10, rather than a user interface screen (hereinafter, UI screen) on the touch screen 11 It is possible.

The wireless communication unit 12 transmits and receives data and signals to and from the smart TV 20 via short-range wireless communication. Here, the wireless communication unit 12 performs short-range wireless transmission / reception with the smart TV 20 via the direct connection to the smart TV 20 or via the set-top box (STB).

The control unit 13 includes a sink module 13a, a broadcast play module 13b, a capture module 13c, and a range cursor provision module 13d.

Hereinafter, the mobile smart terminal 10 having the emotional advertisement function using the range cursor will be described in detail, focusing on the configuration of the control unit 13.

First, the control unit 13 executes a range cursor application on the touch screen 11 in response to an execution request for a range cursor application (hereinafter, a range cursor application) stored in the storage unit 14 by the user, (FIG. 3) for synchronizing broadcast contents with the mobile terminal 20 on the UI screen. The range cursor application in the present invention preferably loads each configuration module shown in FIG. 2 according to a request for executing a range cursor application on the touch screen 11 of the user.

The sink module 13a receives a sink request signal from the touch screen 11 according to a user's touch input to the sink selection area 11a implemented on the touch screen 11 and then transmits the sink request signal to the smart TV 20 And controls the wireless communication unit 12 to transmit a sink request through short-range wireless communication. Here, the sync selection area 11a may be implemented with a SINK icon as shown in FIG.

The broadcast play module 13b controls the wireless communication unit 12 to receive the broadcast contents being implemented on the smart TV 20 from the smart TV 20 receiving the sync request transmitted by the sync module 13a And then realizes it on the touch screen 11 for each broadcast transmission frame.

Here, the broadcast content received from the smart TV 20 by the broadcast play module 13b corresponds to the smart TV 20 being returned to the broadcast content server 40 through the broadcast communication network 30 in response to the broadcast content listen request . Here, when the smart TV 20 receives the broadcast content from the broadcast content server 40, the broadcast content and the advertisement tag content are packetized on a broadcast broadcast frame basis. In response to the sync request from the mobile smart terminal 10 in the packetized form, the broadcast content is extracted for each packetized broadcast transmission frame, and then transmitted to the mobile smart terminal 10.

The capture module 13c may be implemented on the touch screen 11 (see Figure 2) or for the capture selection area 11b formed on the body of the mobile smart terminal 10 as a botton type (see Figure 4) Upon receiving the capture request signal generated by the touch screen 11 according to the input of the user, a broadcast content image according to the image formation for the currently implemented broadcast content on the touch screen 11 is generated. That is, after the synchronized implementation of the broadcast content, as shown in Figure 4, by the broadcast play module 13b, the capture module 13c upon entry to the capture selection area 44b, shown as a red button, And generates a broadcast content image.

The capture module 13c receives a touch coordinate signal from the touch screen 11 according to a touch coordinate input by the user for implementing a range cursor on the touch screen 11 implementing the broadcast content image .

The range cursor providing module 13d includes a range cursor area specifying section 13d-1, a range cursor area supplementing section 13d-2, an advertisement object extracting section 13d-3, an advertisement object area expanding section 13d- An advertisement object implementing unit 13d-5, and an advertisement object expanding / reducing unit 13d-6.

The range cursor area designating means 13d-1 is a range cursor area connected to a closed curve using a touch coordinate signal continuously received from the touch screen 11 in a waiting state of the touch coordinate signal reception performed by the capture module 13c, On the broadcast content image. Here, the continuously received touch coordinate signal is preferably performed by a series of operations in which the user of the mobile smart terminal 10 performs one-touch operation.

If the range cursor area supplementing means 13d-2 can not set the range to be connected to the closed curve by the touch coordinate signals continuously received by the range cursor area specifying means 13d-1, A closed curve area is created by connecting a start coordinate S1 and a final coordinate S2 to generate a closed curve. Here, the range cursor area supplementing means 13d-2 calculates the average curvature of the curved or straight line component by the touch coordinate signal continuously received when connecting the curved line or the straight line between the start coordinate S1 and the final coordinate S2 And the user's intention to generate a closed curve by connecting to the calculated curvature is the best, but the scope of the present invention is not limited thereto.

That is, as shown in FIG. 5, the range cursor area supplementing means 13d-2 is a complement line from the start coordinates S1 (x1, y1) to the final coordinates F1 (x2, y2) .

The advertisement object extracting means 13d-3 extracts the range cursor area information set by the range cursor area designating unit 13d-1 or the range cursor area supplementing unit 13d-2 and the broadcast area information set by the capture module 13c And controls the wireless communication unit 12 to transmit the image to the smart TV 20 through short-range wireless communication.

Then, the advertisement object extracting unit 13d-3 controls the wireless communication unit 12 to receive the advertisement tag contents of at least one or more advertisement objects included in the broadcast content corresponding to the range cursor area information from the smart TV 20 .

The advertisement object enlargement means 13d-4 does not correspond to the range cursor area information, but the advertisement object enlargement means 13d-4 does not correspond to the range information of the advertisement object in the limit distance (Limit Boundary: see Fig. 7) from the boundary of the closed curve constituting the range cursor area To the smart TV 20 so that the wireless communication unit 12 is controlled to receive the corresponding advertisement tag content, thereby performing an advertisement object extraction / supplement function. Here, the advertisement object extraction / supplement function is described as being performed by the mobile smart terminal 10, but it may be performed in the form of an application on the smart TV 20 according to another embodiment of the present invention.

Here, when the advertisement object enlargement means 13d-4 extracts an advertisement object within a preset distance from the boundary of the closed curve (Purpose Cursor Boundary), the advertisement cost information included in the advertisement detailed information of the advertisement object And if the extracted advertisement cost information is equal to or larger than a preset advertisement cost, it is preferably included as the range cursor area information.

The advertisement object implementing means 13d-5 is a means for providing advertisement data and tag data of each advertisement object contained in the advertisement tag content received by the advertisement object extracting means 13d-3 or the advertisement object region expanding means 13d-4 And then embeds image information, advertisement detail information, and tag data included in the extracted advertisement data on the broadcast content image generated by the capture module 13c on the touch screen 11 so as to be identified for each advertisement object.

As shown in FIG. 6, although the implementation of the range cursor is shown as a circle, the image information and advertisement detail information (and tag data) can be implemented in a pop-up form. Here, the tag data means a series of numbers for identifying each advertisement object.

The advertisement object enlargement / reduction implementing unit 13d-6 is a unit that, when the advertisement data and the tag data are implemented by the advertisement object implementing unit 13d-5, the advertisement detailed information of each advertisement object included in the range cursor area information on the broadcast content image And can implement enlargement or reduction of each image information based on the advertisement cost information among the advertisement cost information. More specifically, the advertisement object enlargement / reduction implementation unit 13d-6 enlarges the image information for the advertisement object having the advertisement cost information exceeding the advertisement cost corresponding to the preset first threshold value, and implements the image information on the touch screen 11 Conversely, the image information may be reduced by the touch screen 11 for the advertisement object having the advertisement cost information less than the predetermined second threshold value, which is less than the first threshold value (see FIG. 8).

FIG. 9 is a flowchart illustrating a sensitivity advertisement method using a range cursor based on a mobile smart terminal according to an exemplary embodiment of the present invention. 1 to 9, the broadcast content server 40 generates advertisement tag contents (advertisement information (image information and advertisement detailed information) and tag data) classified by broadcast transmission frames of broadcast contents (S11) . Here, the advertisement data is transmitted from the affiliated advertiser terminals constituting the affiliated advertiser terminal group 60 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 via the data communication network 50 to the broadcast content server 40 And is then stored in the advertisement DB 42.

After step S11, the broadcasting contents server 40 packetizes the broadcasting contents and the advertisement tag contents according to the request for listening to the broadcasting contents of the smart TV 10 through the broadcasting communication network 30 for each broadcasting transmission frame (S12 ).

After step S12, the smart TV 10 is currently implemented among the broadcast contents being received according to the broadcast content list request of step S12 according to the sink request transmission from the mobile smart terminal 10 through the short distance wireless communication (S13).

After step S13, the mobile smart terminal 10 may be implemented on the touch screen 11 (see FIG. 2) or on the body of the mobile smart terminal 10 as a botton type (see FIG. 4) Upon receiving the capture request signal generated by the touch screen 11 in accordance with the user's input to the selection area 11b, a broadcast content image according to the imaging of the broadcast content currently implemented on the touch screen 11 is generated Then, in order to implement a range cursor (Purview cursor) on the touch screen 11, a wait for receiving a touch coordinate signal from the touch screen 11 according to a touch coordinate input by a user is performed (S14).

After step S14, the mobile smart terminal 10 sets on the broadcast content image a range cursor area connected to the closed curve by using the touch coordinate signal continuously received from the touch screen 11 in accordance with the wait of step S14 (S15).

Here, the continuously received touch coordinate signal is preferably performed by a series of operations in which the user of the mobile smart terminal 10 performs one-touch operation.

In step S15, if the mobile smart terminal 10 can not set the range to be connected to the closed curve by the continuously received touch coordinate signal, the start coordinate S1 and the final coordinate S2 are sequentially received as touch coordinates It is desirable to have a function of setting a range cursor area by calculating a mean curvature of a curved line or a linear component by a signal and then connecting the calculated curvature to the calculated curvature to generate a closed curve.

After step S15, the mobile smart terminal 10 transmits the range cursor area information and the broadcast content image set in step S15 to the smart TV 20 through short-range wireless communication, The advertisement tag content of at least one or more advertisement objects included in the broadcast content corresponding to the cursor area information is received (S16).

In step S16, the smart TV 20 is not included in the range cursor area but corresponds to the case of an advertisement object within a predetermined distance from the boundary of the closed curve forming the range cursor area (Purpose Cursor Boundary) It is preferable to include an "advertisement object extraction / supplement function" that extracts advertisement cost information included in the advertisement detailed information of the advertisement object and includes the extracted advertisement cost information as range cursor area information when the extracted advertisement cost information is equal to or larger than a preset advertisement cost. Here, the advertisement object extraction / supplementing function is described as being performed by the smart TV 20, but it may be performed in the form of an application on the mobile smart terminal 10 according to another embodiment of the present invention.

After step S16, the mobile smart terminal 10 extracts the advertisement data and the tag data of each advertisement object from the advertisement tag contents received in step S16, extracts image information included in the extracted advertisement data, And tag data on the touch screen 11 so as to be identified for each advertisement object (S17).

On the other hand, in step S17, the mobile smart terminal 10 can perform enlargement or reduction functions for each image information based on the advertisement cost information among the advertisement detailed information of the respective objects included in the range cursor area information have. More specifically, the mobile smart terminal 10 enlarges the image information for the advertisement object having the advertisement cost information exceeding the advertisement cost corresponding to the preset first threshold value, and implements the image information on the touch screen 11, It is possible to reduce the image information for the advertisement object having the advertisement cost information less than the advertisement cost corresponding to the preset second threshold value, which is smaller than the predetermined second threshold, and implement the same on the touch screen 11.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Mobile Smart Terminal
11: Touch screen
11a: Sink selection area
11b: Capture selection area
12:
13:
13a: Sink module
13b: broadcast play module
13c: Capture module
13d: Range Cursor Provisioning Module
13d-1: Range cursor area designation means
13d-2: Range cursor area supplementing means
13d-3: Advertising object extracting means
13d-4: means for expanding the advertisement object area
13d-5: means for implementing an advertisement object
13d-6: means for implementing the enlargement / reduction of the advertisement object
14:
20: Smart TV
STB: Set-top box
30: Broadcasting network
40: broadcast content server
50: Data communication network
60: Associated advertiser terminal group

Claims (8)

A broadcast play module for receiving and realizing a broadcast program corresponding to a current broadcast frame currently being implemented from the smart TV in accordance with transmission of a sync request through a short-range wireless communication with a smart TV;
A capture module for generating a broadcast content image according to imaging of a broadcast content currently implemented on the touch screen in response to reception of a capture request signal; And
A Purview cursor is implemented using the touch coordinate signal continuously received from the touch screen, and a Purview cursor area connected to a closed curve by a continuous touch coordinate signal is set on the broadcast content image , The range cursor area information, and the broadcast content image to the smart TV through short-range wireless communication, thereby generating at least one advertisement tag content of at least one or more advertisement objects included in the broadcast content corresponding to the range cursor area information from the smart TV A range cursor providing module for receiving and implementing the range cursor; The mobile smart terminal has a sensibility advertisement function using a range cursor.
The image capturing apparatus according to claim 1,
Wherein the controller receives the capture request signal generated by the touch screen in response to a user's input to a capture selection area formed on the touch screen upon receiving the capture request signal or formed as a botton type on the body, Mobile Smart Terminal with Emotional Advertising Function Using Range Cursor.
The apparatus of claim 1, wherein the range cursor providing module comprises:
Wherein the touch screen is operated by a series of operations for inputting a touch coordinate signal continuously received from the touch screen onto the touch screen by one-touch operation. Mobile smart terminal.
The apparatus of claim 1, wherein the range cursor providing module comprises:
If it is not possible to set the range to be connected to the closed curve by the continuously received touch coordinate signal, the average curvature of the curved line or linear component by the touch coordinate signal successively received at the start coordinate S1 and the final coordinate S2 is calculated And a range cursor is set by creating a closed curve by connecting the cursors with the calculated curvatures.
5. The apparatus of claim 4,
In the case of an advertisement object within a predetermined distance (Limit Boundary) from a boundary of a closed curve that is not included in the range cursor area but constitutes a range cursor area, the advertisement cost information included in the advertisement detail information of the advertisement object is extracted And when the extracted advertisement cost information is equal to or greater than a preset advertisement cost, the extracted information is included as range cursor area information.
6. The apparatus of claim 5,
Extracting the advertisement data and the tag data of each of the advertisement objects included in the range cursor area from the received advertisement tag contents and extracting the image information and the advertisement detail information included in the extracted advertisement data, The mobile smart terminal having a sensibility advertisement function using a range cursor.
7. The apparatus of claim 6,
The mobile smart terminal according to claim 1, further comprising a function of implementing enlargement or reduction of each image information based on the advertisement cost information among the advertisement detailed information of each of the advertisement objects included in the range cursor area information. .
The apparatus of claim 7, wherein the range cursor providing module comprises:
Wherein the image information is enlarged and displayed on the touch screen for an advertisement object having advertisement cost information exceeding an advertisement cost corresponding to a preset first threshold when performing the enlargement or reduction function, And the image information is reduced for the advertisement object having the advertisement cost information less than the second threshold, and the image information is reduced by the touch screen.

Images