KR20150100583A - Method for advertising object based on smart television using voice and system for purchasing object based on the same - Google Patents

Abstract

The present invention relates to a method for advertising object based on a smart television using voice and a system for purchasing object based on the same. Advertisement tags included in data broadcasted through a smart TV are displayed on a display of a mobile smart phone by a first voice command of a user and include at least one voice tag. The information on the advertisement object having a voice tag called by a second voice command of the user among the corresponding advertisement tags is displayed on the mobile smart terminal. Thereby, products which the user finds interesting can be selected by a voice command on broadcasting content in the mobile smart terminal which a person takes. Thereby, information on an interesting product can be easily obtained.

Description

TECHNICAL FIELD [0001] The present invention relates to a smart TV-based advertisement method and a purchasing system using the same,

[0001] The present invention relates to a smart TV-based advertising method and a purchasing system using the same, and more particularly, to a smart TV- It is possible to maximize the effect of the advertisement provided by the advertiser and obtain the desired advertisement information about the interested item to the user watching through the mobile smart terminal, A Smart TV-based advertisement method and a purchasing system using the advertisement method for performing a non-stop operation to purchase an object.

The main purpose of content or advertising is to increase the effectiveness of broadcasting. Conventionally, a method of separating contents and advertisements separately, or a method of exposing advertisements to a person or a background in broadcast contents without knowing whether or not the advertisements are inserted is often used.

However, there has been a problem that it is inconvenient for people who want to watch only contents by separating the contents and the advertisement and providing commercial broadcasting separately. In addition, the method of exposing to a person or a background in a broadcast content has a problem in that when a viewer does not know whether the advertisement is an advertisement or is indifferent, there is no effect of targeting the advertisement at all.

On the other hand, various technologies for overcoming the above-described problems and improving the targeting effect on advertisements in response to the spread of mobile smart terminals such as smart phones and smart pads, which are mobile terminals having a computing function, are being provided.

However, the main method of improved advertisement is that it is mainly inconvenient to the users like the pop-up method on the mobile internet, and the delivery power of the advertisement is rather lower than the wired terminal base.

Accordingly, in the technology field based on the mobile smart terminal, not only the effect of the advertisement is maximized in order to solve the problems of the related art, but also the audience watching the broadcast contents is emotionally and comfortably So that it is possible to maximize the delivery power for acquiring the advertisement information of the user by obtaining the advertising information for the area desired by the user in a remarkable manner and to maximize the delivery power for the advertisement information of the user, It is required to develop a technology for naturally connecting with purchasing.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

3. Real-time goods retention management method using smartphone (Patent Application No. 10-2012-0117844)

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a mobile smart terminal which is capable of receiving advertisement information through a voice selection for a product, The present invention provides a method and system for purchasing an advertisement object in a mobile smart terminal in order to maximize the effect of a mobile smart terminal and to acquire desired advertisement information for a user interested in the mobile smart terminal.

In addition, in order to maximize the profit for the advertiser by making the purchase order for the advertisement object finally performed in a non-stop manner based on the advertisement information obtained by the user's selection, And to provide a method and system for purchasing advertising objects.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, according to an embodiment of the present invention, there is provided a smart TV-based audio advertising method and a purchasing system using the same, wherein advertisement tag contents embedded in data broadcast through a smart TV are transmitted to a first voice command Wherein each of the advertisement tag contents includes at least one voice tag and wherein the voice tag of the user is assigned a voice tag by a second voice command of the user among the advertisement tags, And displaying information of the advertisement object on the mobile smart terminal.

The advertisement tags can be moved together as the objects to be advertised are moved within the display of the smart terminal.

The voice tag may include a keyword for the advertisement object.

The method may further include, before the first step, transmitting, to the mobile smart terminal through the short-range wireless communication, the broadcast content that the smart TV currently receives.

The first step may include a first step of transmitting the first voice command received by the mobile smart terminal through the voice recognition unit to the smart TV; A first step of the smart TV transmitting the advertisement tag contents included in the broadcast content to the mobile smart terminal; And a 1-3 step of displaying the received advertisement tag contents on the display of the mobile smart terminal in the form of the advertisement tag.

The second step includes: a second step of the mobile smart terminal receiving the second voice command of the user and transmitting the second voice command to the smart TV; A second step of the smart TV transmitting information of the advertisement object to which the voice tag of the advertisement object is invoked by the second voice command to the mobile smart terminal; And displaying the information on the advertisement object to which the voice tag is invoked in the mobile smart terminal on the display of the mobile smart terminal.

In step 2-2, the smart TV may request the link page of the advertised article, in which the voice tag is called, to the broadcasting contents server, and then return the message to the mobile smart terminal.

If the mobile smart terminal receives the selection signal for the return button icon after the second step, the mobile smart terminal may return to the first step.

A smart TV-based purchasing system according to an embodiment of the present invention includes a mobile smart terminal including a voice recognition unit and a display capable of receiving voice commands of a user; And receiving a first voice command from the mobile smart terminal to acquire an advertisement tag content of an advertisement object from the broadcast content server through a broadcast communication network and transmitting the acquired advertisement tag content to the mobile smart terminal, And a smart TV transmitting information of an advertisement object in which the tag is called to the mobile smart terminal.

The voice tag may be included in the advertisement tag content as keywords of the advertisement object.

The mobile smart terminal may implement a link page through an address output window of the display.

When the mobile smart terminal receives a selection signal for a return button icon implemented together with the address output window of the display, the mobile smart terminal displays image information and advertisement detail information included in the advertisement data for each advertisement object, Or the like.

The broadcast content server generates advertisement tag contents (advertisement information (image information and advertisement detail information) and tag data) classified according to broadcast transmission frames of broadcast contents,

And the broadcasting contents and the advertisement tag contents are packetized and transmitted by broadcasting broadcasting frames according to the broadcasting contents reception request of the smart TV through the broadcasting communication network.

Wherein the smart TV receives a broadcast content list request from the mobile smart terminal through short-range wireless communication in response to a sink request on the mobile smart terminal, And can be transmitted to the mobile smart terminal in real time from the broadcast transmission frame.

The smart TV-based voice advertising method and the purchasing system using the smart TV according to an embodiment of the present invention can be configured to allow a user to select a product of interest on a broadcast content implemented in a mobile smart terminal possessed by an individual Thus, it is possible to more easily acquire information about a product of interest.

In addition, according to an embodiment of the present invention, a smart TV-based audio advertising method and a purchasing system using the same can maximize the effect of an advertisement provided by an advertiser, Thereby providing an effect of obtaining advertisement information.

Based on these two effects, it is possible to maximize the profit for the advertiser by making the purchase of the advertisement object finally performed in a non-stop manner.

1 is a diagram illustrating a smart TV-based advertisement system using voice tags in a mobile smart terminal according to an embodiment of the present invention.
2 to 6 are diagrams showing a user interface screen for explaining the execution using the voice tag implemented in the mobile smart terminal 10 of FIG.
6 is a flowchart illustrating a method for purchasing an advertisement object using voice in a mobile smart terminal according to an exemplary embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

1 is a diagram illustrating a smart TV-based advertisement system using voice tags in a mobile smart terminal according to an embodiment of the present invention. 2 to 6 are diagrams showing a user interface screen for explaining the execution using the voice tag implemented in the mobile smart terminal 10 of FIG.

1, a smart TV-based advertisement system using a voice tag in a mobile smart terminal includes a mobile smart terminal 10, a smart TV 20, a broadcast communication network 30, a broadcast content server 40, A communication network 50 and an affiliate advertiser server group 60.

First, the broadcast communication network 30 is a high-speed wired or bridged periodic network for broadcasting in the form of a large capacity, long-distance voice, and data service, and may be a wired or wireless Internet. The broadcast communication network 30 plays a role for the broadcast content server 40 to transmit the broadcast content to the smart TV 10 and other systems for broadcasting.

The broadcast content server 40 includes a broadcast DB 41 and an advertisement DB 42. Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database. Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

The broadcast content server 40 receives the advertisement data through the data communication network 50 from each of the affiliate advertiser servers constituting the affiliate advertiser server group 60 for each of the advertisement objects included in the broadcast content stored in the broadcast DB 41 do. In this case, it is preferable that the advertisement data include image information and advertisement detailed information for each advertisement object, and it is preferable that the advertisement data is received by receiving broadcast data of each broadcast content when the advertisement data is received.

Here, the data communication network 50 is a communication network that is a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the data communication network 60 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the data communication network 50 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The data communication network 50 transmits signals and data between the broadcast content server 40, a plurality of affiliate advertiser servers constituting the advertiser terminal group 60, and other systems.

The broadcast content server 40, which is a main constituent of the present invention, generates tag data for each of the advertisement objects, then stores the generated tag data in the advertisement DB 42 as ad tag contents. The advertisement tag contents may include voice tags to be described below. That is, the voice tags may be stored in the advertisement DB 42 as part of the advertisement tag contents.

Meanwhile, in an embodiment of the present invention, the broadcast content server 40 preferably includes image information and advertisement detail information for use in object recognition for each advertisement object received at the time of generating each tag data, When the advertisement tag contents are stored in the advertisement DB 42, it is preferable that the metadata is divided and classified together with broadcasting broadcasting frames of the broadcasting contents and stored together with the respective advertisement tag contents.

The broadcast content server 40 transmits the broadcast content stored in the broadcast DB 41 and the advertisement DB 42 in response to a request for listening to the broadcast content stored in the broadcast DB 41 of the smart TV 10 through the broadcast communication network 30. [ And transmits the packetized content to the smart TV 10 through the broadcast communication network 30. [

Hereinafter, the advertising object purchasing system in the mobile smart terminal will be described in detail, focusing on the mobile smart terminal 10 and the broadcasting contents server 40. [

The mobile smart terminal 10 executes the synchronization application and implements the synchronization application on the display 11 of the smart terminal according to the synchronization stored in the storage unit and the execution request for the application (hereinafter, a synchronization application) The same broadcast content as the broadcast content displayed on the mobile smart terminal 10 can be implemented in the mobile smart terminal 10 (see FIG. 2).

After receiving the sink request signal from the display 11 of the smart terminal, the mobile smart terminal 10 transmits a sink request through the short distance wireless communication with the smart TV 20. The mobile smart terminal 10 receives real-time broadcasting contents corresponding to a broadcasting transmission frame currently being implemented by the smart TV 10 among the broadcasting contents according to a request for listening to broadcasting contents to the smart TV 10 through short-range wireless communication .

The mobile smart terminal 10 includes a voice recognition unit 100 for voice recognition of a user. The voice recognition unit 100 may be a microphone for receiving a call through the mobile smart terminal 10.

The mobile smart terminal 10 transmits the first voice command of the user received through the voice recognition unit 100 to the smart TV 20 through short distance wireless communication and the smart TV 20 transmits at least the first voice command And transmits the advertisement tag content of one advertisement object to the mobile smart terminal 10. The mobile smart terminal 10 displays the advertisement tags embedded in the data broadcast through the smart TV 20 on the display 11 of the mobile smart terminal according to the first voice command of the user.

The mobile smart terminal 10 receiving the advertisement tag can display the received advertisement tag in various forms on the display 11. For example, as shown in FIG. 3, the advertisement tag 110 may be expressed in a closed curve form in an area adjacent to the advertisement object. Alternatively, the advertisement tag 110 may be represented in the form of a closed curve composed of the outline lines of the area in which the advertisement article is displayed. As another example, the advertisement tag 110 may be displayed in the form of an icon on the advertisement article, or the color or brightness of the advertisement article may be expressed differently from the area other than the advertisement target article, . Hereinafter, the advertisement tag 110 is described as a closed curve adjacent to the advertisement target article, but is not limited thereto.

The advertisement tag 110 may be moved together as the advertisement article is moved within the display 11 of the smart terminal. That is, the advertisement tag 110 may be displayed together with the location where the target article is displayed in real time in the broadcast content.

Alternatively, the mobile smart terminal 10 may display a still image at the time of receiving the first voice command of the broadcast content received according to the first voice command of the user, Can be displayed on the image. In this case, the capture of the still image may be implemented through the synchronization application and may be performed using the button of the mobile smart terminal 10. [

The user can recognize the advertisement included in the broadcast content through the advertisement tag 110 and proceed to the next step.

On the other hand, the mobile smart terminal 10 can perform enlargement or reduction of each image information based on the advertisement cost information among the advertisement detailed information of the advertisement object. More specifically, the mobile smart terminal 10 enlarges the image information for the advertisement object having the advertisement cost information exceeding the preset first threshold, and implements the image information on the display 11 of the smart terminal. On the contrary, The image information may be reduced in the display 11 of the smart terminal with respect to the advertisement object having the advertisement cost information less than the advertisement cost corresponding to the second threshold value that is smaller than the first threshold value.

In another embodiment, the mobile smart terminal 10 may implement the link classification information on the display 11 of the smart terminal based on the advertisement cost information of the advertisement detailed information of the advertisement object. Here, the link classification information is classified into a power link type advertisement cost, a positive link type advertisement cost, a premium link type advertisement cost, a sponsored link type advertisement cost, and a no-type type advertisement cost divided into a high reference range in the advertisement cost information among the advertisement detailed information of each advertisement object (See FIG. 4).

The advertisement tag 110 may include at least one voice tag. The voice tag is composed of keywords of the advertisement object. For example, if the advertised article is a " luxury bag " by Kim Tae-hee, the voice tag may be a luxury article, a bag, a Kim Tae-hee bag, or a combination thereof. Unlike the advertisement tag 110, the voice tag may not be displayed on the display 11 of the mobile smart terminal 10, but may be displayed on the display 11 or only representative keywords of the voice tag may be displayed .

The mobile smart terminal 10 displays information 119 of the advertisement object to which the voice tag is invoked on the display 11 by the second voice command of the user. That is, the mobile smart terminal 10 receives the second voice command of the user and transmits the second voice command to the smart TV 20, and the voice tag of the advertisement object is called by the second voice command And transmits information of the advertisement object to the mobile smart terminal 10. The information of the transmitted advertisement target article is displayed through the display 11 of the mobile smart terminal 10.

The information 119 of the advertised article may include a link to a web site that sells it. Alternatively, the information 119 of the advertisement target article may include at least one of an image of the advertisement target article, a price, and information of online or offline sellers.

If the voice tag corresponds to a plurality of advertisement objects, an additional operation for selecting a desired advertisement object by the user can be performed. In one example, the mobile smart terminal 10 displays information 119 of a plurality of advertisement objects on the display 11 by a second voice command of the user, and the user selects a desired one of the plurality of advertisement object information 119 The advertisement object information 119 can be selected in various ways. For example, the desired advertisement article information 119 among the advertisement article information 119 may be selected by the user's third voice command or the user's touch.

The mobile smart terminal 10 extracts the advertisement data and the tag data of each advertisement object from the advertisement tag contents received from the smart TV 20 and displays the image information and the advertisement detail information included in the extracted advertisement data, And is implemented on the display 11 of the smart terminal to identify each advertisement object.

The mobile smart terminal 10 transmits the tag data of the selected advertisement object to the smart TV 20 according to purchase selection by the user for one of the plurality of advertisement objects implemented. The smart TV 20 requests a link page matching with the tag data of the selected advertisement object through the broadcast communication network 30 to the broadcast content server 40 and then returns to the mobile smart terminal 10, The controller 10 implements the link page through the address output window w1 and proceeds to purchase the advertisement object selected by the user (refer to FIG. 5).

When the mobile smart terminal 10 receives the selection signal for the return button icon 21 (see FIG. 5), it re-implements it on the display 11 before the second voice command is received.

6 is a flowchart illustrating a method of purchasing an advertisement object in a mobile smart terminal according to an exemplary embodiment of the present invention. 1 to 6, the smart TV 20 receives a broadcast content listening request from the mobile smart terminal 10 via short-range wireless communication according to the occurrence of a sync request on the mobile smart terminal 10, And transmits the broadcast contents received from the content server 40 to the mobile smart terminal 10 in real time from the broadcast transmission frame currently being implemented (S11).

The mobile smart terminal 10 transmits the first voice command of the user received through the voice recognition unit 10 to the smart TV 20 through short distance wireless communication and the smart TV 20 transmits at least the first voice command The advertisement tag content of one advertisement object is transmitted to the mobile smart terminal 10 (S12).

The mobile smart terminal 10 displays the advertisement tags embedded in the data broadcast through the smart TV 20 on the display 11 of the mobile smart terminal according to the first voice command of the user (S13). The mobile smart terminal 10 extracts the advertisement data and the tag data of each advertisement object from the advertisement tag contents received in step S12 and transmits the image information and the advertisement detailed information included in the extracted advertisement data and the tag data to the respective And is implemented on the display 11 of the smart terminal so as to be identified for each advertisement object.

The mobile smart terminal 10 can perform the function of enlarging or reducing the image information based on the advertisement cost information among the advertisement detailed information of each advertisement object. More specifically, the mobile smart terminal 10 enlarges the image information for the advertisement object having the advertisement cost information exceeding the advertisement cost corresponding to the preset first threshold value, and implements the image information on the display 11 of the smart terminal. On the contrary, The image information may be reduced for the advertisement object having the advertisement cost information less than the advertisement cost corresponding to the preset second threshold value, which is a value smaller than the threshold value 1, to be implemented in the display 11 of the smart terminal.

In another embodiment, the mobile smart terminal 10 may implement the link classification information on the display 11 of the smart terminal based on the advertisement cost information of the advertisement detailed information of the advertisement object.

The mobile smart terminal 10 receives the second voice command of the user and transmits the second voice command to the smart TV 20 (S14). The smart TV 20 transmits information of the advertisement object to which the voice tag of the advertisement object is called by the second voice command to the mobile smart terminal 10 (S15). The mobile smart terminal 10 displays the information of the advertised article on which the voice tag is called by the second voice command of the user on the display 11 (S16). For example, the mobile smart terminal 10 implements a link page through the address output window w1, and the user proceeds to purchase the advertisement object through the link page (S17).

If the mobile smart terminal 10 receives the selection signal for the return button icon 21, the process returns to step S13 and the image information and advertisement detail information included in the advertisement data extracted in step S13 , The tag data is implemented on the display 11 of the smart terminal so as to be identified for each advertisement object (S18).

On the other hand, before step S11, the broadcast content server 40 generates advertisement tag contents (advertisement information (image information and advertisement detailed information) and tag data) classified by broadcast transmission frames of broadcast contents. Here, the advertisement data is transmitted from each of the affiliated advertiser terminals constituting the affiliated advertiser server group 60 for each of the advertisement objects included in the broadcast contents stored in the broadcast DB 41 via the data communication network 50 And is then stored in the advertisement DB 42. When the broadcasting contents server 40 packetizes the broadcasting contents and the advertisement tag contents according to the broadcasting contents reception request of the smart TV 10 through the broadcasting communication network 30, S11), the broadcast content is implemented in the smart TV 10.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

10: Mobile Smart Terminal
11: Display of mobile smart terminal
20: Smart TV
21: Back icon
STB: Set-top box
30: Broadcasting network
40: broadcast content server
50: Data communication network
60: Affiliate advertiser server group
100:
110: Ad Tag

Claims (14)

A first step of displaying the advertisement tag contents inherent in data broadcast through the smart TV and including at least one voice tag by the first voice command of the user with the advertisement tags on the display of the mobile smart terminal; And
And displaying information of the advertisement object on which the voice tag is called by the second voice command of the user among the advertisement tags on the mobile smart terminal.
The method according to claim 1,
The advertisement tag is moved together as the advertisement object is moved in the display of the mobile smart terminal,
Wherein the mobile smart terminal enlarges an advertisement tag having advertisement cost information exceeding a preset advertisement cost and displays the enlarged advertisement tag on the mobile smart terminal.
The method according to claim 1,
Wherein the voice tag includes a keyword for the advertisement object.
The method according to claim 1,
Prior to the first step,
And transmitting the broadcast content currently received by the smart TV to the mobile smart terminal through short-range wireless communication.
5. The method of claim 4,
Wherein the first step comprises:
A first step of transmitting the first voice command received by the mobile smart terminal through the voice recognition unit to the smart TV;
A first step of the smart TV transmitting the advertisement tag contents included in the broadcast content to the mobile smart terminal; And
And displaying the advertisement tag contents received by the mobile smart terminal on the display of the mobile smart terminal in the form of the advertisement tag.
5. The method of claim 4,
Said second step comprising:
A second step of the mobile smart terminal receiving the second voice command of the user and transmitting the second voice command to the smart TV;
A second step of the smart TV transmitting information of the advertisement object to which the voice tag of the advertisement object is invoked by the second voice command to the mobile smart terminal; And
And displaying the information on the advertisement object to which the voice tag is invoked on the display of the mobile smart terminal.
The method according to claim 6,
In the step 2-2, the Smart TV requests the link page of the advertisement object, in which the voice tag is called, to the broadcast contents server, and then returns the message to the mobile smart terminal.
The method according to claim 1,
And returning to the first step when the mobile smart terminal receives the selection signal for the return button icon after the second step.
A mobile smart terminal including a voice recognition unit and a display capable of receiving voice commands of a user; And
Receiving a first voice command from the mobile smart terminal, acquiring the advertisement tag content of the advertisement object from the broadcast content server through the broadcast communication network and transmitting the acquired advertisement tag content to the mobile smart terminal, And a smart TV for transmitting information of an advertised object to the mobile smart terminal.
10. The method of claim 9,
Wherein the voice tag is included in the advertisement tag content as keywords of the advertisement object.
10. The method of claim 9,
Wherein the mobile smart terminal implements a link page through an address output window of the display.
12. The method of claim 11,
When the mobile smart terminal receives a selection signal for a return button icon implemented together with the address output window of the display, the mobile smart terminal displays image information and advertisement detail information included in the advertisement data for each advertisement object, Wherein the system is implemented as a smart TV based purchasing system.
The method of claim 9,
The broadcast content server,
Generates advertisement tag contents (advertisement information (image information and advertisement detailed information) and tag data) classified according to broadcast transmission frames of broadcast contents,
Wherein the broadcasting contents and the advertisement tag contents are packetized by broadcasting broadcasting frames according to a broadcasting contents listening request of the smart TV through the broadcasting communication network and transmitted.
The method of claim 9,
Wherein the smart TV receives a broadcast content list request from the mobile smart terminal through short-range wireless communication in response to a sink request on the mobile smart terminal, A smart TV based purchasing system for transmitting to a mobile smart terminal in real time from a broadcasting transmission frame.

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