KR101670824B1 - Method for Intermediating Advertisement Director and Advertiser - Google Patents

Method for Intermediating Advertisement Director and Advertiser Download PDF

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KR101670824B1
KR101670824B1 KR1020150069850A KR20150069850A KR101670824B1 KR 101670824 B1 KR101670824 B1 KR 101670824B1 KR 1020150069850 A KR1020150069850 A KR 1020150069850A KR 20150069850 A KR20150069850 A KR 20150069850A KR 101670824 B1 KR101670824 B1 KR 101670824B1
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advertisement
image
advertisement image
terminal
advertiser
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KR1020150069850A
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Korean (ko)
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박정화
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주식회사 인디씨에프
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G06Q30/0619—Neutral agent
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

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  • Finance (AREA)
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  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A mobile-based advertisement image producer, an advertiser intermediation method and an intermediary server thereof are disclosed. The present invention relates to an advertisement image taking supervisory intermediation method for intermediating an advertisement image taking supervision to an advertiser through a web based intermediary platform, the method comprising the steps of: (a) receiving information about a plurality of advertisement image taking supervisors, DB); (b) the intermediation server exposes at least one advertisement image in a reproducible state while providing the intermediation platform on the web, and when the advertisement image is produced by the registered director, Exposing together; (c) providing, to the intermediary server, an advertisement creation requesting an advertisement terminal connected to the intermediation platform to request a production of a video advertisement by selecting one of the exposed imaging director; (d) finishing the shooting contract if the mediating server provides the production request form to the selected supervisory terminal and the approval information of the supervisory terminal exists; And (e) receiving the advertisement image taken by the intermediary server from the supervisory terminal according to the agreement, and providing the advertisement image to the advertiser terminal.

Description

[0001] The present invention relates to a method and apparatus for advertising video,

The present invention relates to a method of intermediating a video advertisement supervisor, which enables a low cost image advertisement production by providing an intermediary system for connecting a talented creator among advertisers, for example, a professional or non-professional advertisement image producer, to an advertiser.

The advertising market is a complex market in which advertisers, media companies (or media) and advertising companies produce, distribute and consume goods called advertising within the connected distribution structure. Every economic entity that provides services or provides goods uses the advertising market to utilize the marketing means of advertising, which advertises its products to consumers.

In terms of the form of advertising, video advertising is not only instantly communicated to the public through visual and auditory stimuli, but because it can deliver a single story even though it is a short time, its advertising effect is relatively greater than other types of advertising. And video advertising has developed along with the development of the mass media called TV.

Compared to other media, TV broadcasting media is a medium overcoming regional, spatial and temporal limitations with consumers through means of radio broadcasting, and its effect is relatively large, but because it is a physically limited resource, the media cost per hour becomes increasingly expensive There is no other choice. Of course, among a large number of advertisers who need to advertise, only a small number of advertisers who can afford to pay for it monopolize the broadcast advertisement, and the effect of the advertisement is concentrated only on a small number of advertisers. There is a structural limitation that medium / small enterprises or individual small businesses that can not afford to be weak in the competitive relationship can not benefit from the medium of broadcasting advertisement. Other traditional media capable of broadcasting video advertising, such as outdoor billboards, subway interior and exterior billboards, and other kiosk-type billboards, are cheaper than televisions, but the same is true.

Since video advertising is perceived as being specialized and specialized in addition to high cost of media, it provides planning for a comprehensive advertising method including planning and production of advertisement image, And the like of the advertiser. Therefore, it is recognized that an advertiser must visit an advertisement company in order to use broadcast advertisements, and middle and small businesses are once again neglected in the cost of high-priced advertisement services based on high advertisement agency fees and high media costs of advertisement companies.

The current advertising market structure basically makes it difficult for advertisers in middle and small businesses to approach the advertising market. Therefore, in order to resolve such a structure, an open advertisement distribution channel for fair competition will be required. In addition, Systems and methods are also needed.

Recently, with the development of social network service (SNS: Social Network Service) and the development of mobile terminals such as smart phones, new and various methods of contacting with the general public through web or mobile media have been suggested, and accordingly, This is growing very explosively. The growth of the video advertising market through Youtube, which is used by many users, is only one example. These recent advertising markets can also be an opportunity for small and medium-sized businesses or individual small businesses in terms of low-cost media costs. However, the opportunity to produce high quality video advertising at an affordable price will also increase the opportunity for small and medium-sized businesses or individual small businesses.

It is an object of the present invention to provide a method of intermediating a video advertisement producer which enables a low cost image advertisement production by providing an intermediary system for connecting a talented producer among advertisers, for example, professional or non-professional advertisement image producers, have.

In order to achieve the above object, the present invention has a large number of people who are interested in capturing video images due to the spread and development of smart phones and digital cameras. Some of them started from the point of being able to act as a supervisor of video advertising if they provide a smartphone-based advertising imaging application.

According to the present invention, there is provided a method for mediating an advertisement imaging radiographing agent mediating an advertisement image radiographing supervision to an advertiser through a web-based mediation platform, comprising the steps of: (a) Storing and managing data in a database; (b) the intermediation server exposes at least one advertisement image in a reproducible state while providing the intermediation platform on the web, and when the advertisement image is produced by the registered director, Exposing together; (c) providing, to the intermediary server, an advertisement creation requesting an advertisement terminal connected to the intermediation platform to request a production of a video advertisement by selecting one of the exposed imaging director; (d) finishing the shooting contract if the mediating server provides the production request form to the selected supervisory terminal and the approval information of the supervisory terminal exists; And (e) receiving the advertisement image taken by the intermediary server according to the contract from the supervisory terminal and providing the advertisement image to the advertiser terminal.

According to an embodiment, the advertisement image production unit of the supervisory terminal may have a plurality of image advertisement templates. Here, the advertisement template is a time table relating to a combination of a video clip and a caption.

In this case, in the advertisement image of the step (e), the advertisement image production unit displays a list of at least one advertisement template corresponding to the advertisement classification information included in the advertiser's production request form, Receiving a selection of a director to select; The advertisement image production unit activates a built-in camera according to a time table of an advertisement template selected by the director, operates a keyboard input to generate an image clip, and receives a caption; And generating the advertisement image using the image clip and the caption by the advertisement image production unit. At this time, the advertisement classification information is information on a product or service classified as an advertisement target, and the advertisement image production unit of the supervisory terminal can automatically present an advertisement template suitable for an advertisement desired by the advertiser to the supervisor.

The mediation method of the present invention may further include the steps of: (f) receiving, by the mediation server, the desired supervisory condition information from the advertiser terminal through the platform and providing a list of supervisors corresponding to the conditions among the registered supervisors to the advertiser terminal ; And (g) when the advertisement terminal provides the advertisement creation request sheet to the intermediary server for requesting the production of a video advertisement by selecting one of the directors on the list, the intermediary server performs the step (d) . In this case, the desired supervision condition includes at least one of supervision activity area, popularity on the platform, price condition, language, and advertisement product group information.

The rights of the present invention extend not only to the advertisement commodity brokering method of the above-described advertisement brokerage server but also to the advertisement brokerage server itself.

According to the intermediation method of the present invention, a small business or a small business can produce advertisement images to advertise their own goods or services at low cost. On the other hand, many amateur or professional video-shooters who are personally active will be able to act as the director of the commercials, and profitable.

This is possible through the advertisement image production application provided to the supervisory terminal. Since the advertiser provides the supervisor with the advertisement planning framework for the image advertisement suitable for the advertisement classification information created at the request of the advertisement production, It is possible to acquire the guaranteed advertisement image.

1 is a block diagram of an advertisement system in which a video advertisement supervisory intermediation method of the present invention is performed;
FIG. 2 is a flow chart provided in the explanation of the video advertising supervisory intermediation method of the present invention, and
3 is an example of a time table of an advertisement template according to the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be described in more detail with reference to the drawings.

1, the advertisement system 100 of the present invention is operated with the intermediary server 110 as a center, and a plurality of supervisory terminals 130 and 131 and a plurality of advertiser terminals 150 and 151 are connected thereto, These are interconnected via the Internet 170. The mediation server 110 belongs to the domain of the advertisement mediating service provider of the present invention.

Here, the advertisement image is an advertisement content in the form of being reproduced as a moving image, and is an advertisement content that is 'broadcasted' through a broadcasting medium such as terrestrial broadcasting, satellite broadcasting, cable broadcasting, outdoor billboard, various kiosks, to be.

The mediation server 110 includes a platform management unit 111, an advertisement image database 113, a supervision information database 115 and an intermediation processing unit 117 to provide an intermediary platform.

The mediation platform basically functions as a medium for exposing the image advertisement held by the advertiser. To this end, the platform management unit 111 provides an advertisement image posted by members (an advertiser, a director, and other registered members) in a reproducible state through a web page, so as to be an advertisement of an advertiser's product or service. Not only the members who log in to the mediation platform but also the general users can view the exposed advertisement image. The platform management unit 111 can provide an interface for displaying comments on the exposed advertisement image or displaying the popularity in various ways .

The advertisement image database 113 stores and manages the advertisement images produced by the directors of the present invention by the intermediation method of the present invention described below.

In the mediation platform, the image advertisement production is mediated between the advertiser terminal 150 and the supervisory terminal 130. This function is performed mainly on the intermediary processing unit 117 and the supervisory information database 115.

The manager information DB 115 records and manages the information on the manager registered in the mediation platform. The mediation processor 117 receives a video advertisement production request from the advertiser terminal 150, and according to the advertisement production request, Rejection, etc., from the supervisory terminal 130 and mediates the advertisement image production between the advertiser and the supervisor.

Here, the information on the supervisor includes information on the supervisor's activity area, popularity on the platform, video advertisement production price condition, satisfaction information acquired from the user for the advertisement produced by the supervisor, available language, Genre information to be photographed, production schedule information of the director, and the like. The genre may be, for example, a format of a video advertisement that the bishop mainly uses, and may include a documentary, a comedy format, and the like.

The intermediary processing unit 117 mediates the production of the video advertisement between the advertiser terminal 150 and the supervisory terminal 130 through the intermediary platform. The detailed operation of the mediation processing unit 117 of the mediation server 110 will be described below again.

The supervisory terminal 130 and the advertiser terminal 150 are terminals capable of accessing an 'intermediary platform' provided by the intermediation server 110 via the Internet 170 using a wired or wireless network. For example, The terminal corresponds. However, as described below, the supervisory terminal 130 is required to have a portable terminal capable of producing an advertisement image by incorporating or connecting the camera 131. However, the advertiser terminal 150 is not required to have a camera and is not required to have portability Do not. Hereinafter, it is assumed that the supervisory terminal 130 and the advertiser terminal 150 are smart phones.

When the supervisory terminal 130 and the advertiser terminal 150 are smartphones capable of accessing a mediation platform provided by the mediation server 110 by accessing the Internet using mobile communication or a wireless LAN interface, (Telephone, camera, position recognition, and the like) in addition to the functions. However, among these configurations, configurations that are not essential to the description of the present invention are not shown in the drawings and the description is omitted.

The supervisory terminal 130 includes a camera 131, a display unit 135 and an input unit 133. The advertiser terminal 150 includes a display unit 153 and an input unit 151. [ Of course, the camera in the advertiser terminal 150 is not essential but may be provided. The display units 135 and 153 are devices for visually recognizing various information such as LCDs and OLEDs and input units 133 and 151 are devices for receiving user control commands . For example, it is preferable that the display units 135 and 153 and the input units 133 and 151 are provided in the form of a single touch screen.

The supervisory terminal 130 also includes a first terminal processing unit 137 and an advertisement image production unit 139 for the intermediation method of the present invention. The advertiser terminal 150 basically includes the second terminal processing unit 155, but the advertisement image production unit 139 is not essential and can be selectively provided.

The terminal processing units 137 and 155 and the advertisement image production unit 139 are connected to each other through a processor chip that is a hardware that the supervisory terminal 130 and the advertiser terminal 150 basically hold and an operating system program (OS). ≪ / RTI > This application is recorded on a computer-readable storage medium provided in a separate 'program distribution server (not shown, for example, an app store), and the supervisory terminal 130 or the advertiser terminal 150 transmits the internet 170 (Not shown) and downloading and installing the corresponding application.

The terminal processing units 137 and 155 serve as a client to the mediation server 110 of the present invention and provide the mediation platform to the supervising or advertiser. The terminal processing units 137 and 155 together with the mediation processing unit 117 of the mediation server 110 provide mediation regarding the production of an advertisement image between the advertiser and the supervisor. The terminal processing units 137 and 155 perform the functions provided by the platform management unit 111 of the mediation server 110 as clients.

The advertisement image production unit 139 receives an image clip generated by the built-in camera 131 and an audio signal generated by a built-in microphone (not shown) through an input unit 133 according to an embodiment of the present invention Text information, audio signals input through a microphone (not shown), and the like.

Hereinafter, the detailed operation of the intermediary processing unit 117 and the terminal processing units 137 and 155 will be described with reference to FIG. 2, while explaining a method of intermediating between an advertisement image supervisor and an advertiser of the present invention.

Advertising video exposure on platform S201 )

2, the platform management unit 111 of the mediation server 110 manages the advertisement image in the advertisement image database 113, and when a new advertisement image is posted from the advertiser terminal 150, Lt; / RTI >

In such a posting method, various existing image content sharing sites may be used for the video content exposure scheme, so that the platform management unit 111 may use a vote or a so-called " Like " And so on. Furthermore, the platform management unit 111 may provide an interface for linking or posting the advertisement image to another social network service.

The platform management unit 111 may expose the corresponding supervisory information (for example, the supervisor's name or nickname) when the exposed advertisement video is produced by the supervisor stored in the supervisory information database 115. [

The mediation platform provided by the platform management unit 111 is displayed to each advertiser or director through the first terminal processing unit 137 of the supervising terminal 130 and the second terminal processing unit 155 of the advertiser terminal 150. [ The first terminal processing unit 137 and the second terminal processing unit 155 respectively provide an intermediary platform to the supervisor and the advertiser and receive and process various control commands input by the supervisor and the advertiser. However, the following description focuses on a method of mediating a supervisor who produces an advertisement image.

An advertiser who desires to produce an advertisement image for his / her own goods or services, can view various advertisement images through an intermediary platform provided by the second terminal processing unit 155, I found A. And requests the director of the advertisement image A to produce an advertisement image for himself / herself.

Choosing a director to create a video ad S203 , S205 )

The second terminal processing unit 155 provides an interface through which the advertiser can request supervision information of the advertisement image A. When there is an supervisory information request from the advertiser, the supervisory information request message is transmitted to the mediation processing unit 117 (S203).

The mediation processing unit 117 of the mediation server 110 provides the second terminal processing unit 155 with information on supervision requested to be inquired in the supervisory information database 115 to display the supervised information. The information provided at this time includes not only the personal information of the supervising individual but also information about the supervisor's activity area, popularity on the platform, video advertisement production price condition, satisfaction information acquired from the user for the advertisement produced by the supervisor, Information on the genre that the director mainly takes, information on production schedule of the director, and the like (S205).

Provision of a video advertisement production request (S207 to S211)

The advertiser who has determined that the supervisory information provided by the second terminal processing unit 155 and the advertisement image produced by the second terminal processing unit 155 are suitable through the step S205 requests the production of the advertisement image for his own goods or services.

To this end, the second terminal processing unit 155 provides an interface for creating an advertisement production request form to the advertiser and completes the advertisement production order form according to the input of the advertiser. The advertisement production request form can be made in various formats and contents (S207).

For example, the advertisement production request sheet includes a desired production date selected on the production schedule of the director, desired genre and advertisement classification information, and the advertiser can generate an advertisement production request book by selecting one of the listed lists.

Here, the advertisement classification information includes first classification information for identifying the advertisement object, detailed second classification information for the first classification information, and detailed third classification information for the second classification information. For example, the primary classification information distinguishes whether it is a product, a service, or an idea such as a campaign. In the case where the first classification information is a service, the second classification information corresponds to food and beverage provision, merchandise sales, brokerage service, and production service, and when the second classification information is food and beverage service, the third classification information includes a coffee shop, Kyangyang style, and cafe. The second terminal processing unit 155 provides an interface for selecting the advertisement classification information and receives the advertisement classification information.

Further, basic product information (article or service name, basic image) that the advertiser can input freely and other detailed order contents, information on the advertiser, price proposal, and the like can be included in the advertisement production request form.

The second terminal processing unit 155 provides the completed advertisement production request sheet to the intermediate processing unit 117 (S209), and the intermediate processing unit 117 supplies the request to the first terminal processing unit 137 again (S211).

Signing of the contract according to the supervisory commissioning consent (S213 to S219)

The first terminal processing unit 137 of the supervisory terminal 130 displays the advertisement production request form provided by the intermediation processing unit 117 to the supervisor and receives the decision of the supervision (request acceptance or rejection) (S213) 117 (S213). Since the first terminal processing unit 137 corresponds to the subscription of the contract to display the advertisement production request form to the supervisor, the first terminal processing unit 137 provides the supervisory advertisement production commissioning consent to the intermediation processing unit 117, 117 to the second terminal processing unit 155 and displays it to the advertiser so that an advertisement production contract is established between the director and the advertiser (S215, S217, S219).

Production and delivery of advertising images (S221 ~ S227)

When the intermediary server 110 notifies the first terminal processing unit 137 of the supervisory terminal 130 of the establishment of the contract, the supervisor performs production of the advertisement image. At this time, the advertisement image production unit 139 of the supervisory terminal 130 carries out the production of the advertisement image. The advertisement image production unit 139 generates an image clip by operating the camera 131 according to a supervisory control command and operates the input through the input units 133 and 151 to receive the caption and generate an advertisement image. If necessary, various images can be inserted into the advertisement image (S221, S223).

The first terminal processing unit 137 provides the advertisement image produced by the advertisement image production unit 139 to the intermediary processing unit 117 under the supervision of the supervisor and the intermediary processing unit 117 transmits the advertisement image to the second terminal processing unit 155 To allow the advertiser to confirm the advertisement image (S225, S227)

In this way, the mediation method of the present invention is performed.

Hereinafter, with reference to FIG. 2 and FIG. 3, etc., a method of producing an advertisement image by the advertisement image production section 139 in steps S221 and S223 will be described.

The advertisement image production unit 139 provides a video advertisement template (Templet) suitable for the advertiser (or the goods or services) so that the supervision of the supervisory terminal 130 can produce the advertisement image. A video advertisement template is a program that enables a user to shoot an advertisement image by presenting verified effective advertisement plans for an advertisement of a corresponding product or service for a long period of time. The advertisement advertisement template is used for arranging necessary images, images, And a " time table " The advertisement image production unit 139 has a plurality of advertisement templates, and the advertisement templates are tagged so as to be classified by the 'advertisement classification information' described above.

Basically, the advertisement image production section 139 provides an interface through which a director can select an advertisement template and take an advertisement image regardless of an advertisement production contract by an intermediary platform.

In addition, if the advertisement image production unit 139 wants to produce a video advertisement based on the advertisement production contract in step S219 based on the mediation platform, the advertisement image production unit 139 may generate advertisement advertisements corresponding to the advertisement classification information included in the contract- A list of at least one advertisement template to be displayed to the supervisor, and a supervisory selection command may be input (S221).

The advertisement image production unit 139 enters the camera 131 in the photographing mode according to the time table of the advertisement template selected by the director so that the image of the camera 131 is displayed on the display unit 135, The guide message may be displayed through the display unit 135 so that the director can generate a video clip adapted to the time table. Also, according to the advertisement template, the advertisement image production unit 139 may request the advertiser to input the caption through the input unit 133, and receive the text information for the caption. In addition, according to the time table, the advertisement image production unit 139 may request an advertiser to input audio through a built-in microphone (not shown) to generate an audio signal. The advertiser generates one advertisement image when the advertisement image production unit 139 shoots, texts, and inputs audio according to instructions and guidance through the display unit 135 or a speaker (not shown) (S223).

For example, FIG. 3 shows an example of a 30 second position-based time table. In accordance with this table, in order to input contents to be edited from 20 seconds to 25 seconds, the advertisement image production unit 139 generates (1) a 5-second audio signal introducing a place to advertise, (2) capturing an image clip for 5 seconds by the camera 131, and (3) receiving the caption text by the input unit 133, sequentially or non-sequentially.

The advertisement image production unit 139 may generate a single advertisement image by editing background music, audio information, text information, image clips, etc. according to a time table and performing rendering.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

Claims (3)

A brokerage method for brokering an advertisement image shooting supervisor to an advertiser through a web-based mediation platform,
(a) storing and managing information on a plurality of commercial image-taking directors registered in the mediating server in a supervisory information database (DB);
(b) the intermediation server exposes at least one advertisement image in a reproducible state while providing the intermediation platform on the web, and when the advertisement image is produced by the registered director, Exposing together;
(c) providing, to the intermediary server, an advertisement creation requesting an advertisement terminal connected to the intermediation platform to request a production of a video advertisement by selecting one of the exposed imaging director;
(d) finishing the shooting contract when the brokerage server provides the production request form to the selected director terminal and the approval information of the director terminal is present; And
(e) receiving, from the supervisory terminal, the advertisement image photographed according to the contract, and providing the advertisement image to the advertiser terminal,
The advertisement image of the step (e)
Wherein the advertisement image production unit of the supervisory terminal has a plurality of image advertisement templates, the advertisement template being a time table related to a combination of image clips and captions;
Wherein the advertisement image production unit displays a list of at least one advertisement template corresponding to the advertisement classification information included in the advertiser's production request form and receives a selection of a director to select one of the displayed advertisement templates;
The advertisement image production unit activates a built-in camera according to a time table of an advertisement template selected by the director, operates a keyboard input to generate an image clip, and receives a caption; And
Wherein the advertisement image production unit generates the advertisement image using the image clip and the caption,
Wherein the advertisement classification information is information on a product or service classified as an advertisement target.
delete The method according to claim 1,
(f) receiving the desired supervisory condition information from the advertiser terminal through the platform, and providing the advertiser terminal with a list of supervisors corresponding to the condition among the registered supervisors; And
(g) performing the step (d) by the intermediary server when the advertiser terminal selects one of the directors on the list and provides an advertisement production request sheet requesting the production of the advertisement image to the intermediary server Including,
Wherein the desired supervision condition includes at least one of a supervision activity area, a popularity on the platform, a price condition, a language, and advertisement product group information.

KR1020150069850A 2015-05-19 2015-05-19 Method for Intermediating Advertisement Director and Advertiser KR101670824B1 (en)

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KR101945244B1 (en) 2018-07-10 2019-04-17 정용주 Local advertising media intermediary system
KR20190065181A (en) 2017-12-01 2019-06-11 주식회사 그럼에도 System, method, and computer-readable medium recorded with program for mediation of advertising contracts and measurement of advertising performance
KR20200023152A (en) * 2018-08-24 2020-03-04 주식회사 타임코치 Advertisement Matching Platform Based on Used-Trade Between Stores
KR20200042159A (en) 2018-10-15 2020-04-23 박정길 Creators - Advertisers - Sponsors Win-win Platform
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