KR20200042159A - Creators - Advertisers - Sponsors Win-win Platform - Google Patents

Abstract

The present invention relates to a win-win type creator-advertiser-sponsor platform which uses sponsorship fund paid to a creator, who makes audiovisual content, as advertisement cost of a small business owner (advertiser) and provides a sponsor with rewards (goods or service of the advertiser) in accordance with the sponsorship fund to induce more sponsorship fund for the creator and enable the audiovisual content to be actively used for advertisement of the advertiser. According to the present invention, a service platform provided through an Internet site or a mobile application comprises: a creator component uploading audiovisual control information including uniform resource locator information by creator and providing an uploaded audiovisual content information list and a thumbnail image in accordance with an inquiry of a visitor; an advertiser component appointing a creator to register advertisement and a sponsor reward condition; and a manager component making rich media including the sponsor reward condition, advertiser information, and sponsorship account information to collectively distribute the rich media through an audiovisual content URL of the appointed creator.

Description

Creator-advertiser-sponsor win-win platform {Creators-Advertisers-Sponsors Win-win Platform}

The present invention allows the sponsors paid for the creators of the audio-visual content to be used as advertising costs of small businesses (advertisers), and the sponsors are provided with rewards (advertisers' products or services, bonds) according to the amount of sponsorship, to the creators It relates to a creator-advertiser-sponsor coexistence platform that attracts more donations to Korea and allows the audio-visual content to be more actively used in advertisements of advertisers.

In the past, the video advertising media was limited to TVs, cinemas, etc., and the audio advertising media was limited to radios, but now, as the establishment of online and mobile communication infrastructure, the advertising media is web, app, social network service (SNS: Social Network Service ) Etc. One example is the growth of the advertising market through YouTube, which is used by many users.

This recent advertising market can also be an opportunity for small and medium-sized businesses or small businesses in terms of low media costs. However, the cost of producing and distributing video advertisements for small and medium-sized businesses still poses a considerable burden.

On the other hand, the driving force for creators who produce audio-visual content and upload it to a content platform such as YouTube is trying to produce higher-quality content, which is usually based on compensation and audio-visual content provided by the content platform operator according to the number of views and comments. There are economic factors such as advertising revenue directly and indirectly connected, and secondary revenue due to increased awareness.

High-quality content attracts a large number of consumers, and consumers usually watch audio-visual content free of charge, but consumers who have a demand for follow-up content or have a crush on the creator (expectation, respect, etc.) voluntarily They may also provide financial support.

That is, as shown in [Fig. 1], the audio-visual content produced by the creator may be an advertising medium of the advertiser, and a sponsorship relationship may be established through the audio-visual content produced by the creator.

The present invention seeks to derive an online platform that organically connects the needs of advertisers, creators, and sponsors described above, so that everyone obtains appropriate funds and goods (advertisements, sponsorship rewards, etc.).

1. Registered Patent 10-1823910 "Advertising brokerage platform" 2. Registered Patent 10-1670824 "Advertising video supervision and advertiser mediation method" 3. Registered Patent 10-1751925 "Ad marketer mediation system and method"

The present invention,

1.Allow advertisers who do not have enough funding to raise the sponsorship money for the creators as advertising costs, so that advertisements using popular audio-visual content can be promoted.

2. The creators of audio-visual content can get more economic benefits through advertising,

3. The purpose of the sponsor is to provide an online platform that allows advertisers, creators, and sponsors to satisfactorily and coexist with each other by allowing them to obtain opposite payments corresponding to the sponsored funds. .

4. In addition, the platform operator has another purpose to create a new revenue model in which a portion of the advertising expenses is distributed as profits.

In order to solve the above-described problems, the present invention is a service platform provided through an Internet site or a mobile app (App), and is configured to upload audio-visual content information including URL information for each creator, and a thumbnail of the uploaded audio-visual content information list. A creator component that is provided to the visitor's browsing along with the image; An advertiser component designed to register an advertisement with a sponsor reward condition by designating a creator; And a manager component for producing rich media containing the sponsorship compensation conditions, advertiser information, and sponsoring account information and distributing them collectively through the audio-visual content URL of a designated creator; It provides a creator-advertiser-sponsor coexistence platform, characterized by comprising. The manager component may be configured to monitor the status of donation by sponsor account and insert and distribute real-time donation information to the rich media.

In addition, the creator-advertiser-sponsor win-win platform provided by the present invention includes a sponsor component that provides audio-visual content information, advertisement execution information, and compensation execution information of sponsored creators for each sponsor; In addition, the advertiser component may be configured to set the sponsorship compensation condition to an electronic bond with an expiration date, and the sponsor component may include a bond management account.

In addition, the sponsor component is configured to register URL information of the sponsor creator and the sponsoring attraction site, and the manager component is configured to distribute the rich media generated in association with the sponsor creator to the sponsoring attraction site to raise the sponsorship You can diversify your path.

In addition, the manager component sets a target amount of donations for each rich media, stops distribution of the rich media for which the target amount is achieved, receives new audio-visual content from a designated creator, inserts advertisements registered in the new audio-visual content, Can be configured to distribute.

According to the creator-advertiser-sponsor coexistence platform provided by the present invention, the following effects can be expected.

1. Advertisers can advertise their products or services widely by using popular audio-visual content as an advertising medium. The advertising fee for this is covered by the donation to the creator, and it is useful for small businesses or small and medium-sized businesses that have insufficient initial funds by compensating for the donation with a bond or a product equivalent to the donation that guarantees that the principal and interest are paid together after future sales. Can be utilized.

2. As audiovisual content is used as an advertising medium, creators can earn advertising costs. The sponsorship rewards provided by advertisers can attract more donations, which can contribute to the creator's income increase.

3. Even if there is no separate compensation, there are many people who are willing to pay the sponsorship for the creator they like. Through the present invention, it is possible to reduce the economic burden of spending money through the sponsorship reward provided by the advertiser, and accordingly, a potential sponsor can be largely converted into a real sponsor.

4. The manager (operator) of the win-win platform provided by the present invention can raise commission revenue for advertising costs by overseeing on the system the task of collecting donations, paying sponsorship rewards, and paying advertising costs to creators. have.

1 is a schematic diagram showing a general creator-sponsor, creator-advertising relationship.
2 is a schematic diagram showing the relationship of creator-advertiser-sponsor by the win-win platform provided by the present invention.
3 is a schematic diagram showing the structure of a win-win platform provided by the present invention.
[Figure 4] is a schematic diagram showing the function of the win-win platform centered on audio-visual content.
[Fig. 5] is a schematic diagram showing the function of the win-win platform centering on the flow of funds (subsidy, advertisement cost).

The present invention is a creator that uploads audio-visual content such as video and audio files to content platforms such as YouTube, podcast, African TV, and Naver TV, advertisers who want to advertise using the audio-visual content, and sponsors who want to support the creator It is about a creator-advertiser-sponsor win-win platform (hereinafter referred to as the 'win-win platform') that enables everyone to enjoy economic benefits through mutual development through media.

That is, as shown in [Fig. 2], through the win-win platform provided by the present invention, the creator enhances the advertising cost revenue, and the sponsor can obtain a sponsorship reward corresponding to the sponsorship money, and the advertiser attracts the sponsorship money to the advertising cost to view audiovisual This is to make the content available as an advertising medium.

Hereinafter, the present invention will be described in detail with respect to each other, the interaction and effect of the components.

The win-win platform provided by the present invention is a service platform provided through an Internet site or a mobile app (App), and includes a creator component, an advertiser component, and an administrator component, as shown in FIG. 3, and supports a sponsor component. It may be configured to include more.

When the win-win platform is provided in the form of an Internet site, the service of the live platform can be used through site access, membership registration, and login through the Internet network, and when it is provided in the form of a mobile app, an App download, The service of the vivid platform can be used through the membership registration and the app activation process.

The creator component is configured to upload audio-visual content information including URL information for each creator, and provides a list of uploaded audio-visual content information together with a thumbnail image to a visitor's browsing. The person who uploads the audio-visual content information will normally be the creator himself of the audio-visual content, but a third party may do so.

In the present invention, audio-visual content is not directly uploaded to the creator component, but only URL information is provided along with creator information of the audio-visual content. Copyright (copy and transfer) issues do not occur unless audio-visual content is uploaded directly. In addition, since the number of views on other content platforms directly and indirectly affects the economic value of the content, it is no problem in civil law to increase the number of views on other platforms through URL provision. That is, by excluding direct upload of audio-visual content to the creator component provided by the present invention and only uploading URL information, legal disputes related to the operation of the win-win platform can be prevented. However, it is possible to configure the creator component so that it can be uploaded by adding the rights management information and the content summary information as necessary together with the URL information.

The audio-visual content information is provided to a visitor's browsing in the form of a list, and a thumbnail image of the audio-visual content is provided in the list, so that the visitor can visually confirm the audio-visual content on the list. Providing the thumbnail image in accordance with the Supreme Court's ruling that "thumbnail images are not a subject of appreciation" is also without copyright law. The thumbnail image may be configured to upload with audio-visual content information, or the creator component may automatically extract and upload from metadata of audio-visual content. Also, URL information may be combined with the thumbnail image.

To provide the list, the creator component may construct a database (DB) capable of retrieving audiovisual content information by creator, subject, upload date, keywords, etc., and the database may be configured to be updated in real time.

The visitor collectively refers to everyone who has accessed the win-win platform through the Web or App. Therefore, even if no one separately registers, it is possible to check the list of audio-visual content information uploaded from the win-win platform.

The advertiser component is a component designed to register an advertisement with a sponsor reward condition by designating a creator. Since the audio-visual content information uploaded to the creator component is provided to all visitors of the win-win platform, advertisers who want to advertise their products or services also check the audio-visual content information and directly view the audio-visual content through the URL, and the number of views, recommendations, and subscribers The value as an advertising medium can be evaluated by checking the like. The advertiser component may be configured to present the value as an advertisement medium to the advertiser by automatically collecting and weighting the number of views, recommendations, and subscribers for each audio-visual content uploaded to the creator component.

The conditions for the sponsorship compensation may be set as an interest payment contract for the principal amount of the sponsorship, issuance of corporate bonds, etc., or may be replaced by providing a product or service of an advertiser (business operator).

The advertisement may be registered in the form of a video, but it is also possible to register the product or service targeted for advertisement in the form of a description described in pictures and text. If the advertisement is registered in the form of a video, the creator can insert the advertisement in the front or middle part of the newly created audio-visual content, and if the advertisement is registered in the form of an explanatory material, indirect advertisements in the newly produced audio-visual content Advertisements can be inserted in the PPL method.

The manager component is a component provided to create a rich media including the sponsorship compensation conditions, advertiser information, and sponsorship account information, and to distribute them through the audio-visual content URL of a designated creator. That is, if there are 10 audiovisual contents of Creator A, the same rich media is distributed to 10 audiovisual contents.

The rich media has a meaning of media that can contain rich information than existing simple banner advertisements. It is a multimedia advertisement created using JPEG, DHTML, Javascript, and Shockwave. It covers video, audio, photo, and animation like a television broadcast advertisement. The rich media may be provided in a streaming manner, or may be produced in various ways, such as an applet capable of interacting with the user after downloading, or an advertisement that changes when the user hovers the mouse over the banner advertisement.

The manager component collects sponsorship compensation conditions and advertiser information from the advertiser component, receives a sponsoring account from a financial institution server, and creates a rich media that shows the sponsorship compensation conditions, advertiser information, and sponsoring account information, and is a designated creator. The rich media is distributed through the audiovisual content URL.

The rich media is added in the form of a banner when the audio-visual content is played on the content platform, and accordingly, the viewer of the audio-visual content raises a donation through the rich media to promote advertisement of a specific product or service. You will be able to understand that you can be rewarded with money or products.

On the other hand, in the advertisement execution based on the audio-visual content, the advertisement cost required by the creator and the advertisement cost provided by the advertiser must match. Accordingly, the manager component may provide a dialog window for directly adjusting the advertisement cost between the creator and the advertiser, and the coordinated advertisement cost may be publicized or stored as private material in the rich media with approval of both creator and advertiser. .

Accordingly, the manager component may be configured to monitor the status of the donation for each sponsored account and insert and distribute real-time donation information to the rich media. In addition, the manager component sets a target amount of donations for each rich media, stops distribution of the rich media for which the target amount is achieved, receives new audio-visual content from a designated creator, inserts advertisements registered in the new audio-visual content, Can be configured to distribute. When one creator uploads multiple audio-visual contents to the content platform, the same rich media is distributed to multiple audio-visual contents, but the sponsorship money can be deposited in the same single sponsor account for each creator.

For example, when the coordinated advertisement cost between creators and advertisers with 5 audio-visual contents is 1 million won, it is announced that the donations can be received in units of 100,000 won through rich media distributed in each of the 5 audio-visual contents, As soon as the target account is filled with the target amount of KRW 1 million, the rich media distributed in each audio-visual content is deleted so that no further donations are deposited. When the target amount is secured, the manager component may be configured to notify the creator of the target to produce new audio-visual content including advertisements, and after production of the new audio-visual content, confirm the advertiser and upload it to the content platform. When the creator notifies the manager component that the audio-visual content including the advertisement has been uploaded to the content platform, the manager component can configure the amount of the advertising fee excluding the predetermined fee to be transferred to the creator.

On the other hand, the manager component may be configured to automatically perform a refund process for excess amount when the amount of the sponsorship exceeding the remaining target amount is deposited in the sponsoring account at a time. For example, if 300,000 won is deposited while the target amount is 100,000 won, the excess amount of 200,000 won is configured to be automatically transferred to the sponsor's account. To this end, it is possible to configure the transfer of the donation within the manager component and to configure the sponsor to enter his or her refund account when remitting the donation.

4 is a schematic diagram showing the functions of the win-win platform provided by the present invention centered on audio-visual content.

As described above, the audio-visual content is not uploaded to the win-win platform, but is uploaded to other content platforms. The present invention raises a donation amount to creators by distributing rich media to audio-visual content (audio-visual content 1 in [FIG. 4]) that has already been uploaded to the content platform, and notifies creators when the raised donation reaches the target amount The production of new audio-visual content (audio-visual content 2 in [FIG. 4]) containing advertisements uploaded to the advertiser component is performed.

That is, the attraction of the subsidy to be converted into advertising costs is made through the audio-visual content 1, and the actual advertisement is executed through the audio-visual content 2.

[Fig. 5] is a schematic diagram showing the function of the win-win platform centering on the flow of funds (subsidy, advertisement cost).

In the win-win platform, the manager component creates rich media containing sponsor account information, etc., distributes it through the audio-visual content URL on the list uploaded to the creator component, and the viewer of the audio-visual content transfers the sponsorship account to the sponsor account You gain status. If you are a general sponsor, you can't get paid for the money transfer, but in the present invention, you can get the sponsor compensation provided by the advertiser. That is, the advertiser is to attract the sponsorship by presenting the sponsorship reward conditions through the advertiser component and publishing the sponsorship reward conditions through the rich media distributed by the manager component. From the advertiser's point of view, the attracted sponsorship is an external investment fund, and the sponsorship reward may be provided in the form of cash or spot as a reward for the investment fund. In addition, the sponsorship is an advertising fee paid by an advertiser as a cost for using audio-visual content as an advertising medium, and the manager component oversees the task of raising the sponsorship, the task of paying sponsorship compensation to the sponsor, and the task of paying advertising costs to the creator. do.

The present invention provides a sponsor component that provides audio-visual content information, advertisement execution information, and compensation execution information of sponsored creators for each sponsor as shown in [FIG. 3] for a sponsor attracted through rich media provided to other content platforms It can be configured to further include. To this end, by clicking on the sponsor account information provided through the rich media, it is possible to easily perform authentication, such as accredited authentication for the remittance of the sponsorship, and configure the personal account to be created in the sponsor component.

Through the personal account, audio-visual content information, advertisement execution information, and compensation execution information of the sponsored creator can be viewed, and in particular, when the sponsorship compensation condition is set to an electronic bond with a due date specified in the advertiser component, the Personal accounts can be configured to act as bond management accounts soon.

On the other hand, the sponsor component may be configured to selectively register URL information of the sponsor creator and sponsor attraction site, in which case the manager component distributes the rich media generated in association with the sponsor creator to the sponsor attraction site. By organizing, you can diversify the fundraising route.

The sponsoring sites include homepages, blogs, internet cafes, etc. operated or participated by by the sponsor themselves, and the rich media distributed on these sponsoring sites provide a way to raise funds in the same manner as described above. . However, it is desirable that the rich media distributed on the sponsoring attraction site also include relevant audio-visual content information. The administrator site may be configured to pay a part of the fund raised through the sponsoring attraction site to the sponsor who registered the URL of the site.

Sponsors introduced through the sponsoring attraction site can also receive sponsorship rewards, and can themselves register URL information of sponsored creators and other sponsored attraction sites on the sponsor component.

When distributing the rich media to the sponsoring attraction site, it may be distributed through the URL of the registered sponsoring attraction site, but the distribution method may be applied with the consent of the registered sponsor attraction site operator. In any case, through the distributed rich media, a request to stop the distribution of the sponsoring host site operator can be received, and the manager component may be configured to stop distribution of the rich media according to the request to stop the distribution.

The present invention has been described above in detail together with specific examples. However, the present invention is not limited by the above embodiments, and may be modified or modified in a range without departing from the gist of the present invention. Therefore, the claims of the present invention include such modifications or variations.

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Claims (6)

As a service platform provided through an Internet site or a mobile app (App),
A creator component configured to upload audio-visual content information including URL information for each creator, and provides a list of uploaded audio-visual content information together with a thumbnail image to a visitor's browsing;
An advertiser component designed to register an advertisement with a sponsor reward condition by designating a creator; And
A manager component for producing rich media containing the sponsorship compensation conditions, advertiser information, and sponsoring account information and distributing them collectively through a designated creator's audio-visual content URL; Creator-advertiser-sponsor win-win platform, characterized in that it comprises a.
In claim 1,
The manager component is a creator-advertiser-sponsor win-win platform characterized by monitoring the status of donation by sponsor account and inserting and distributing real-time donation information into the rich media.
In claim 1,
A sponsor component that provides audiovisual content information, advertisement execution information, and compensation execution information of sponsored creators for each sponsor; Creator-advertiser-sponsor win-win platform characterized by comprising more.
In claim 3,
The advertiser component is configured to set the sponsorship compensation condition to an electronic bond with a due date,
The sponsor component is a creator-advertiser-sponsor win-win platform characterized by including a bond management account.
In claim 3,
The sponsor component is configured to register URL information of the sponsor creator and the sponsor attraction site,
The manager component is a creator-advertiser-sponsor coexistence platform, characterized in that the rich media generated in connection with the sponsor creator is configured to be distributed to the sponsoring attraction site.
In any one of claims 1 to 4,
The manager component sets a target amount of donations for each rich media, stops distribution of the rich media for which the target amount has been achieved, receives new audio-visual content from a designated creator, and inserts and distributes advertisements registered in the new audio-visual content. Creator-advertiser-sponsor win-win platform characterized by being constructed.

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