KR20210134197A - Audible Creator-Advertiser-Sponsor Collaboration Platform - Google Patents

Abstract

The present invention relates to an audio creator-advertiser-sponsor collaboration platform which ensures that donations paid to creators who produce audio content are used as advertisement expenses for small businesses (advertisers) and provides supporters with rewards (advertiser's products, services, or bonds) according to the amount of sponsorship, so that more donations to the creator are attracted and audio content is actively used in advertisements of advertisers. According to the present invention, the audio creator-advertiser-sponsor collaboration platform is a service platform provided through an Internet site or a mobile application. The platform comprises: a creator system configured to upload audio content information including URL information for each creator and providing a list of the uploaded audio content information with a thumbnail image in a visitor view; an advertiser system configured to register advertisements with sponsorship reward conditions by fixing a creator; and a manager system making and collectively distributing rich media including the sponsor reward conditions, advertiser information, and sponsor account information through the audio content URL of the fixed creator.

Description

Audible Creator-Advertiser-Sponsor Collaboration Platform

The present invention enables the sponsorship paid to a creator who produces auditory content to be used as an advertising expense for a small business, and a reward (advertiser's product or service) according to the sponsorship amount is provided to the sponsor, so that the sponsorship for the creator is more It relates to a creator-advertiser-sponsor collaboration platform that attracts and enables the auditory content to be more actively used for advertisements of advertisers.

In the past, video advertising media were limited to TV and movie theaters, and audio advertising media was limited to radio. ) were diversified. The advertising market through YouTube, Twitch, and Afreeca TV used by numerous users is an example of growth.

This recent advertising market can be an opportunity for small and medium-sized businesses or individual small businesses in terms of low media costs. However, from the point of view of small businesses

The cost of producing and distributing video advertisements is still a significant burden.

On the other hand, the driving force for creators who produce auditory content and upload it to a content platform such as YouTube to strive to produce higher quality content is usually the reward provided by the content platform operator according to the number of views and comments, and auditory content. It is due to economic factors such as direct/indirectly linked advertising revenue and secondary revenue from rising awareness.

High-quality content attracts many consumers. In general, consumers watch audio content for free, but consumers who have a requirement for follow-up content or have a liking for the creator (expectation, respect, etc.) voluntarily ask for the creator. They also provide financial support.

That is, as shown in [Fig. 1], the auditory content produced by the creator becomes an advertisement medium of the advertiser, and a sponsorship relationship is established through the auditory content produced by the creator.

The present invention is intended to derive an online platform that enables everyone to obtain effective and appropriate funds and goods (advertisements, sponsorship compensation, etc.) by organically linking the needs of the advertisers, creators, and sponsors described above.

The present invention is

Advertisers who do not have sufficient financial resources can use popular auditory content to advertise by raising sponsorship money for creators as advertising expenses,

Creators of audio content can get more economic benefits through advertising,

The purpose is to provide an online platform where advertisers, creators, and supporters can collaborate with satisfaction by allowing the sponsors to the creators to obtain a return corresponding to the donations for the donations they have voluntarily provided without compensation.

In addition, the platform operator has another purpose to create a new revenue model in which a portion of the advertising cost is distributed as revenue.

In order to solve the above problems, the present invention is a " service platform provided through an internet site or mobile app (App), configured to upload auditory content information including URL information for each creator, and uploading the uploaded auditory content information list. a creator system that provides for visitors to browse along with thumbnail images; Advertiser system designed to designate creators and register advertisements together with sponsorship compensation conditions; and a manager system for producing rich media including the sponsorship compensation conditions, advertiser information, and sponsor account information and distributing them collectively through a designated creator's auditory content URL; It provides a creator-advertiser-sponsor collaboration platform” characterized by including The manager system may be configured to monitor the fund accumulation status for each support account and insert and distribute real-time support money accumulation information in the rich media.

In order to solve the above problems, the present invention is a " service platform provided through an internet site or mobile app (App), configured to upload auditory content information including URL information for each creator, and uploading the uploaded auditory content information list. a creator system that provides for visitors to browse along with thumbnail images; Advertiser system designed to designate creators and register advertisements together with sponsorship compensation conditions; and a manager system for producing rich media including the sponsorship compensation conditions, advertiser information, and sponsor account information and distributing them collectively through a designated creator's auditory content URL; It provides a creator-advertiser-sponsor collaboration platform” characterized by including The manager system may be configured to monitor the fund accumulation status for each support account and insert and distribute real-time support money accumulation information in the rich media.

According to the creator-advertiser-sponsor collaboration platform provided by the present invention, the following effects can be expected.

1. Advertisers can advertise their products or services widely by using popular audio content as an advertising medium. Advertisement expenses for this purpose are covered by sponsorship money for creators, and the sponsorship is compensated with bonds or products equivalent to sponsorships that guarantee that the principal and interest will be paid together after the generation of sales in the future. It can be useful.

2. As auditory content is used as an advertising medium, creators can earn advertising expenses. advertisers

As more donations can be induced by the sponsorship rewards provided, it can contribute to increasing the income of creators.

3. The manager (operator) of the collaboration platform provided by the present invention can increase commission revenue for advertising expenses by overseeing donations fundraising, payment of sponsorship compensation to sponsors, and payment of advertising expenses to creators on the system. have.

4. Even if there is no separate reward, there are many people who are willing to pay donations to creators they like. Through the present invention, it is possible to reduce the economic burden caused by the sponsorship expenditure through the sponsorship compensation provided by the advertiser, and accordingly, it is possible to convert a large number of potential sponsors into actual sponsors.

[FIG. 1] is a schematic diagram showing the relationship between a general auditory creator-sponsor, and a creator-advertiser.
[Figure 2] is a schematic diagram showing the relationship between auditory creator-advertiser-sponsor by the collaboration platform provided by the present invention. [Figure 3] is a schematic diagram showing the structure of the collaboration platform provided by the present invention.
[Fig. 4] is a schematic diagram showing the functions of the collaboration platform, focusing on auditory content.
[Fig. 5] is a schematic diagram showing the functions of the collaboration platform centering on the flow of funds (sponsorship money, advertising expenses).

The present invention provides a creator who uploads audio content such as video and audio file to content platforms such as YouTube, podcast, Afreeca TV, and Naver TV, an advertiser who wants to advertise using the audio content, and a creator who wants to support the creator. It is about a creator-advertiser-sponsor collaboration platform (hereinafter referred to as the 'collaborative platform') that enables all sponsors to mutually develop and enjoy economic benefits through auditory content.

That is, as shown in [Fig. 2], through the collaboration platform provided by the present invention, creators can increase advertising revenue, sponsors can obtain sponsorship rewards corresponding to donations, and advertisers can attract donations as advertising expenses. It is to enable auditory content to be used as an advertising medium.

Hereinafter, the interrelationship and action/effect of the components of the present invention will be described in detail.

The collaboration platform provided by the present invention is a service platform provided through an internet site or mobile app (App), and as shown in [Fig. 3], comprises a creator system, an advertiser system, and a manager system, and further includes a sponsor system can be configured.

When the collaboration platform is provided in the form of an Internet site, the service of the live platform can be used through site access, membership registration, and login through the Internet network. , you can use the service of the live platform through the membership registration and the app activation process.

The creator system is configured to upload auditory content information including URL information for each creator, and provides the uploaded auditory content information list together with a thumbnail image for visitors to read. The person who uploads the audio content information is usually the creator of the audio content, but it may be a third party.

In the present invention, instead of uploading the auditory content directly to the creator system, only URL information is provided together with the creator information of the auditory content. Unless you upload audio content yourself, there are no copyright issues (right of reproduction and transmission). In addition, since the number of views on other content platforms directly or indirectly affects the economic value of content, increasing the number of views on other platforms by providing URLs is not a problem in civil law. That is, the creator system provided by the present invention excludes direct upload of auditory content and allows only URL information to be uploaded, thereby preventing legal disputes related to collaboration platform operation in advance. However, it is okay to configure the creator system so that it can be uploaded by adding rights management information, content summary information, etc. as necessary along with the URL information.

The auditory content information is provided to the visitor in the form of a list, and the list is provided with a thumbnail image of the auditory content, so that the visitor can visually check the auditory content on the list. In accordance with the Supreme Court precedent regarding "a thumbnail image is an information transfer medium, not an object of appreciation," providing the thumbnail image also has no problem under the Copyright Act. The thumbnail image may be uploaded together with auditory content information, or the creator component may be configured to automatically extract and upload audio content metadata. Also, URL information may be combined with the thumbnail image.

To provide the list, the creator system builds a database (DB) that can search auditory content information by creator, subject, upload date, keyword, etc., and the database can be configured to be updated in real time.

The visitor collectively refers to all persons who access the collaboration platform through the Web EH app. Therefore, anyone can check the list of audio content information uploaded from the collaboration platform even if they do not sign up for a separate membership.

The advertiser system is a component provided to designate a creator and register advertisements together with sponsorship compensation conditions. Since the auditory content information uploaded to the creator system is provided to all visitors to the collaboration platform, advertisers who want to advertise their products or services are also auditory. It is possible to evaluate the value as an advertising medium by checking the content information, directly viewing the corresponding auditory content through the URL, and checking the number of views, recommendations, and subscribers. The advertiser system may be configured to present the value as an advertising medium to the advertiser by automatically collecting the number of views, recommendations, and subscribers for each audio content uploaded to the creator system and assigning weights.

The sponsor compensation condition may be set as an interest payment contract on the principal of the donation, issuance of corporate bonds, etc.

The advertisement may be normally registered in the form of a video, but may also be registered in the form of explanatory data explaining the advertisement target product or service in pictures and text. In case the advertisement is registered in the form of a video, the creator can insert the above advertisement in the front or middle part of the newly created auditory content. Advertisements can be inserted in the PPL method.

The manager system is a component provided to produce rich media including the sponsorship reward conditions, advertiser information, and sponsor account information and distribute them collectively through a designated creator's auditory content URL. In other words, if there are 10 audio and audio contents of Creator A, the same rich media is distributed to 10 audio contents.

The rich media means a medium that can contain richer information than the conventional simple banner advertisement. It is a multimedia advertisement created using JPEG, DHTML, JavaScript, Shockwave, etc., and includes video, audio, photo, animation, etc. like TV broadcast advertisements. The rich media may be provided in a streaming manner, or may be produced in various ways, such as an applet that can interact with the user after downloading, and an advertisement that changes when the user puts a mouse on the banner advertisement.

The manager system collects sponsorship compensation conditions and advertiser information from the advertiser system, receives a sponsorship account from a financial institution server, and creates rich media in which the sponsorship reward conditions, advertiser information, and sponsorship account information appear, and a designated creator The rich media are collectively distributed through the auditory content URL of

The rich media is added in the form of a banner when the auditory content is played on the content platform, and accordingly, viewers of the audio content collect donations through the rich media to advertise a specific product or service, and You will be able to understand that you can receive compensation in money or products.

On the other hand, in the advertisement execution through the auditory content, the advertisement cost requested by the creator and the advertisement cost offered by the advertiser must match. Accordingly, the manager system may provide a dialog for directly adjusting the advertising cost between the creator and the advertiser, and for the adjusted advertising cost, obtain approval from both the creator and the advertiser, and announce it to the rich media or store it as private data. .

Accordingly, the manager system may be configured to monitor the donation accumulation status for each support account and insert and distribute real-time donation accumulation information in the rich media. In addition, the manager system sets a target amount of support for each rich media, stops distribution of rich media that has achieved the target amount, receives new audiovisual content from a designated creator, and inserts an advertisement registered in the new audio content , can be configured to distribute When one creator uploads multiple audio content to the content platform, the same rich media is distributed to multiple audio and video content, but donations can be deposited into the same single support account for each creator.

For example, when the coordinated advertising cost between a creator and an advertiser with five audio content is 1 million won, announcing that donations can be received in units of 100,000 won through rich media distributed to each of the five audio and audio content; As soon as the target amount of 1 million won is filled in the sponsoring account, the rich media distributed to each audio content is deleted so that no more donations are deposited. When the target amount is secured, the manager system notifies the creator of the fact so that new auditory content including advertisements is produced, and after the new auditory content is produced, it can be configured to be uploaded to the content platform after confirmation by the advertiser. When the creator notifies the manager system that he/she has uploaded the auditory content including advertisements to the content platform, the manager system may configure to remit the remaining amount to the creator after deducting a certain fee from the set advertising cost.

On the other hand, the manager system may be configured to automatically refund the excess amount when a donation exceeding the remaining target amount is deposited into the support account at one time. For example, if 300,000 won is deposited while the target amount is 100,000 won, the excess amount of 200,000 won is automatically transferred to the sponsor's account. To this end, a donation remittance may be configured within the manager system, and a supporter may be configured to input his or her refund account when remitting a donation.

[Fig. 4] is a schematic diagram showing the function of the collaboration platform provided by the present invention, focusing on auditory content.

As described repeatedly, the auditory content is not uploaded to the collaboration platform, but to other content platforms. The present invention collects donations for creators by distributing rich media to auditory content already uploaded to the content platform (audible content 1 in [Fig. 4]), and when the raised donations reach the target amount, It is notified so that new auditory content (audible content 2 in [Fig. 4]) including advertisements uploaded to the advertiser system is produced.

That is, the attraction of donations to be used for advertising expenses is made through the auditory content 1, and the actual advertisement is executed through the auditory content 2.

[Fig. 5] is a schematic diagram showing the functions of the collaboration platform, focusing on the flow of funds (sponsorship money, advertising expenses).

In the collaboration platform, the manager system creates rich media including sponsor account information and distributes it through the URL of the audio content on the list uploaded to the creator component, and the viewer of the audio content transfers the donation to the sponsor account. get a position A general supporter cannot receive a payment for donation remittance, but in the present invention, it is possible to obtain a sponsorship reward provided by an advertiser. That is, the advertiser attracts sponsorship money by presenting the sponsorship reward condition through the advertiser component and announcing the sponsorship reward condition through the rich media distributed by the manager system. From the advertiser's point of view, the attracted sponsorship money is an external investment fund, and the sponsorship compensation can be provided in the form of cash or in kind as a reward for the investment funds. In addition, the above principal is an advertisement fee paid by the advertiser as a cost to use the auditory content as an advertisement medium, and the manager component is responsible for raising donations, paying sponsors compensation for sponsorship, and paying advertising expenses to creators oversees

The present invention provides a sponsor compo that provides auditory content information, advertisement execution information, and reward execution information of the sponsored creator for each sponsor as shown in [Fig. It can be configured to include more nants. For this purpose, by clicking on the sponsor account information provided through the rich media, public authentication for donation remittance is easily performed, and a personal account can be created in the sponsor system.

Through the personal account, the sponsored creator's auditory content information, advertisement execution information, and reward execution information can be viewed. Personal accounts can be configured to act as receivables management accounts.

On the other hand, the sponsor system may be configured to selectively register URL information of sponsored creators and sponsorship sites, and in this case, the manager system is configured to distribute the rich media created in association with the sponsored creators to the sponsorship site This can diversify the fundraising channels.

The above sponsorship site includes websites, blogs, internet cafes, etc. operated or participated by the sponsors themselves, and the rich media distributed on these sponsorship sites provide a way to raise funds in the same way as described above. do. However, it is desirable to include related auditory content information in the rich media distributed on the sponsorship attraction site. The administrator site may be configured to pay a portion of the donation money raised through the sponsorship attraction site to the sponsor who has registered the URL of the corresponding site.

The sponsors introduced through the sponsorship attraction site may also receive sponsorship rewards, and may themselves register URL information of the sponsored creator and other sponsorship attraction sites in the sponsor component.

When distributing the rich media to a sponsorship site, it may be collectively distributed through the URL of the registered sponsorship site, but a method of distributing with the consent of a registered sponsorship site operator may be applied. In any case, it is possible to receive a request to stop the distribution of the site operator through the distributed rich media, and the administrator component can configure the distribution of the rich media to be stopped according to the request to stop the distribution.

In the above, the present invention has been described in detail with specific examples. However, the present invention is not limited by the above embodiments, and modifications or variations may be made without departing from the gist of the present invention. Accordingly, the claims of the present invention include such modifications or variations.

does not exist

Claims (6)

As a service platform provided through an internet site or mobile app,

a creator system configured to upload auditory content information including URL information for each creator, and providing a list of uploaded auditory content information together with a thumbnail image for viewing by visitors;
an advertiser system arranged to designate a creator and register advertisements together with sponsorship compensation conditions; and

a manager system for producing rich media including the sponsorship reward conditions, advertiser information, and sponsor account information and distributing them collectively through a URL of a designated creator's audio and audio content; A creator-advertiser-sponsor collaboration platform, characterized in that it comprises a. In claim 1,
The manager system monitors the status of donations for each sponsorship account and accumulates donations in real-time in the rich media.
A creator-advertiser-sponsor collaboration platform characterized by inserting and distributing information. In claim 1,
Sponsor Compo, which provides auditory content information, advertisement execution information, and reward execution information of the sponsored creator by sponsor
nant; Creator-advertiser-sponsor collaboration platform, characterized in that it further comprises a. In claim 3,
The advertiser system is configured to set the sponsorship compensation condition to an electronic bond with a specified expiration date,

The sponsor system is a creator-advertiser-sponsor collaboration platform, characterized in that it comprises a bond management account. In claim 3,
The sponsor system is configured to register URL information of sponsored creators and sponsor sites,

The manager system is a creator-advertiser-sponsor collaboration platform, characterized in that it is configured to distribute the rich media generated in association with the sponsored creator to the sponsorship attraction site. 5. In any one of claims 1 to 4,

The manager system is configured to set a target amount for each rich media, stop distribution of the rich media in which the target amount has been achieved, receive new audio content from a designated creator, insert and distribute advertisements registered in the new audio content A creator-advertiser-sponsor collaboration platform, characterized in that.

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