CN104933592B - Mobile memory medium comprising the composite content for being combined with advertising message and utilize its advertising method - Google Patents

Mobile memory medium comprising the composite content for being combined with advertising message and utilize its advertising method Download PDF

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Publication number
CN104933592B
CN104933592B CN201510028602.2A CN201510028602A CN104933592B CN 104933592 B CN104933592 B CN 104933592B CN 201510028602 A CN201510028602 A CN 201510028602A CN 104933592 B CN104933592 B CN 104933592B
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content
composite
memory medium
mobile memory
information
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CN104933592A (en
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金东喆
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Dong Yun International Trading Co Ltd Of Korea S
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Dong Yun International Trading Co Ltd Of Korea S
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

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  • Entrepreneurship & Innovation (AREA)
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  • General Business, Economics & Management (AREA)
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Abstract

The present invention provides a kind of advertising method that the composite contents such as the dynamic image content inserted with advertisement are equipped on mobile memory medium and provided, and especially mobile memory medium of the invention includes:Content store, its storage running content and advertisement information contents;Control unit, the advertisement information contents are inserted in the operation content file of the content store storage, the composite content that generation and operation can regenerate by it;And interface portion, its operation is connected with exterior terminal equipment, by the composite content information transfer to exterior terminal equipment.

Description

Mobile memory medium comprising the composite content for being combined with advertising message and using its Advertising method
Technical field
The present invention relates to it is a kind of by the composite contents such as the dynamic image information inserted with advertisement carry and be provided in movement deposit The advertising method of storage media.
Background technology
In general, dynamic image advertisement using particular memory medium for example, the device such as CD and carry out specific publicity or wide Accuse.Publicity articles for use of the above-mentioned storage medium as specific enterprise, there is the structure of miniaturization, and be easy to supply and carry.At this Ad content is combined in storage medium and is stored in the content of data base system.
Therefore, during the computer request for data storehouse content that user passes through oneself, while Audio and video advertisement content, also, regard The other contents carried out with data-base content and ad content on the network of hyperlink are listened, or in the same of linkage electronic transaction process When, the information to being shown in ad content, as the publicity compensated to user by certain rule, one of advertising method Link and used.
With being utilized as the storage medium i.e., the promotional item of CD-ROM forms, and the function of electronics color page is provided, it is combined with Play a part of effective independent commodity and utilize effective data-base content, and as the return shown in advertisement, draw Lead the electronic transaction that user be applicable the complex method of discounting rate.
When illustrating the function of above-mentioned storage medium, first, there is provided data-base content and great Rong for Large Copacity medium Measure dynamic image ad content, second, dynamic image advertisement certain move such as is clicked in user for request content When making, downloaded automatically, and the subsidiary information to be linked with it is provided, the 3rd, data-base content and dynamic image is wide When announcement content mutually links and utilizes data-base content, dynamic image information will not disappear, and increase the display of advertisement, the Four, pair set a question to related multiple general knowledge tests of data-base content or ad content, it is more to guess the general knowledge test right, branch When paying bigger return, or commodity or service are bought by the present invention, higher discounting rate can be applicable.
And five-function is to automatically update process to data-base content and ad content, when user uses content, Be automatically connected to webpage or the website of the provider of each content, be compared by the version of content, formed renewal content and User is carried out audition, the 6th, identify the CPU intrinsic number of chip, with content linkage and each user generates one intrinsic number Code, and it is used and the position in electronic transaction is provided and grasps function.
Other 7th, amount that user shows in advertisement, the amount shown in data-base content, in proportion or certain function closes The probability generation electronic lottery of system, the content of guiding display user, the 8th, had by the content of multiple outside Large Copacities provided The HDD of user is regularly stored in, obtains the help of the program of management compensation, so as to, there is provided to the user within the whole time The compensation that shows of advertisement.
But as described above, unrelated using the content of advertisement with the advertisement of the storage mediums such as CD, user is situated between using storages such as CD Matter, and the medium for showing corresponding contents is limited, also, its portability is reduced, and it is the medium for lacking the convenience utilized, because lacking The program of the behavior of the user of weary combination advertisement, and it is unable to reach the actual effect of advertisement.
Prior art literature
Patent document
KR published patent the 10-2009-0119221st.
The content of the invention
Problems to be solved by the invention
Embodiments of the invention are researched and developed to solve problem described above, and the purpose of the present invention is situated between to provide a kind of storage Matter and utilize its advertising method, in portable mobile memory medium comprising motion guidances, education content etc. is various moves The content of state image or static image, by being combined with various ad contents in operation content, and generate and ask repeatedly, will Specific products and corporate image advertisement are supplied to target customers, maximization enhancing advertising results.
The solution used to solve the problem
In order to solve as above problem, the present invention provides a kind of mobile storage for including the composite content for being combined with advertising message Medium, the mobile memory medium include:Content store, its storage running content and advertisement information contents;Control unit, it is by institute State advertisement information contents and be inserted in the operation content file that the content store is stored, generate and run reproducible compound Content;And interface portion, its execution is connected with exterior terminal equipment, by the composite content information transfer to exterior terminal equipment. Thus in the particularity with mobile memory medium, by repeated regeneration and audiovisual, and specific products and corporate image is wide Announcement is supplied to target customers, maximization enhancing advertising results.
Also, the above-mentioned content store includes in an embodiment of the present invention:Content store is run, it is included Store operation content more than at least one of dynamic image or static image;Advertising message storage part, its storage are inserted in The ad content of the operation content file;And translation information storage part, it is stored turns over what the operation content file matched Translate content.
Also, in an embodiment of the present invention, the control unit includes:File generated portion, it inserts the ad content Enter and be incorporated into the operation content, generate the composite content that can be run;Control unit is run, it is described compound interior in operation Rong Shi, it is determined that and distributing the operation order of the ad content;And Data Management Department, its by with it is described operation content content The ad content matched somebody with somebody is classified, and determines the bound site for the ad content or translation content being incorporated into the operation content Put.
Especially, in an embodiment of the present invention, the file generated portion includes:File synthesis portion, it is by the advertisement Hold and insert and be incorporated into the operation content;DRM joint portions, digital copyright protecting information DRM is incorporated into the operation by it Content.
In this case, Data Management Department described above also includes:Service advertisement matching part, its by with the operation content The ad content classification of content matching, the service advertisement that the ad content with classification is matched carry out matching and provided.Especially, it is described By the composite content provided, temporally unit is made a distinction with scene for service advertisement matching part, and the picture that will break for commercialsy It is inserted in the scene matched with the ad content that will be provided and is driven.Moreover, the service advertisement matching part is servicing Also include the URL information for network connection in advertisement.
The mobile memory medium in embodiments of the invention described above is applicable USB and real by following advertising method It is existing.
Specifically, by using embodiments of the invention described above the mobile memory medium comprising composite content advertisement Method is realized, is comprised the following steps:Mobile memory medium is connected to exterior terminal equipment;What the mobile memory medium included The operation content combination ad content, and generate composite content;It is described compound interior downloading when running the composite content Before appearance or among operation or operation end, which plays, ad content;Among the operation of the composite content, matching and operation The higher product advertising of the content similarity of content, and increase and play service advertisement.
The effect of invention
The present invention has the effect that, each comprising motion guidance, education content etc. in portable mobile memory medium The content of kind dynamic image or static image, is combined with various ad contents, by playing and regarding repeatedly in the content of operation Listen, specific products and corporate image are supplied to target customers, greatly strengthen advertising results.
Especially, by the ad content combined with the operation content provided by similarity in addition with run content theme or The product that picture is shown is matched, and is prompted in the form of commercial breaks etc., greatly strengthens advertising results.
In addition, the product of portable single product form can be supplied to specific consumers, for being stored in movement The operation content of storage medium and the offer of ad content are using target customers identical or similar with the attention rate of user as object Advertisement is carried out, thus, there is provided to unspecific non-multiple core customers, potential customer or target customers, also can greatly increase Strong the effect of publicity.
Brief description of the drawings
Fig. 1 a and Fig. 1 b are the block diagram of the inscape for the mobile memory medium that display forms embodiments of the invention;
Fig. 2 to Fig. 6 realizes the attached of embodiment for display using the advertisement of the mobile memory medium of embodiments of the invention Figure.
Description of reference numerals:
100:Interface portion;
200:Control unit;
210:File generated portion;
D:DRM joint portions;
211:File generated portion;
212:DRM information generating unit;
213:DRM information converter section;
214:DRM information combining unit;
220:Run control unit;
230:Data Management Department;
240:Service advertisement matching part;
242:Break for commercialsy;
300:Content store;
310:Run content store;
320:Advertising message storage part;
330:Translation information storage part;
331:The cypher text of content;
400:Exterior terminal equipment;
500:Advertisement Server.
Embodiment
The structure and effect of the present invention are specifically described with reference to the accompanying drawings.When being described with reference to the accompanying drawings, with Reference is unrelated, and identical inscape assigns identical reference marks, and omits and be described in detail.1st, the 2nd It is to be used when illustrating various inscapes Deng term, but the inscape is defined not by the term. The term is used for the purpose of an inscape is different from into another inscape.
Reference picture 1a and Fig. 1 b, the mobile storage for including the composite content for being combined with advertising message of embodiments of the invention Medium is (hereinafter, referred to as " present invention ".) include:Content store 300, its storage running content and advertisement information contents;Control Portion 200, the advertisement information contents are inserted in the implementation content file in the content store by it, and generating and running to broadcast The composite content put;And interface portion 100, its execution are connected with exterior terminal equipment, by the composite content information transfer to outer Portion's terminal device.
That is, ad content is incorporated into and included in mobile memory medium in the implementation such as dynamic image or static image by the present invention In appearance, and realize and improve advertising results, especially, by the content of operation content provided and the content matching of ad content, from And the enhancing advertising results that maximize.
The mobile memory medium of the present invention is the general designation of the equipment comprising the various memory elements that can be carried, and it is referred not only to Conventional various CDs (CD) structure, also include being incorporated into externally positioned type hardware equipped (SSDSolidStateDrive), USB (USBUniversalSerialBus) external device (ED) such as, and the separate type storage medium of the content inside running.Below with applicable USB (USB Universal Serial Bus) and be embodied as an embodiment and illustrate.Especially, it is highly preferred that the present invention Mobile memory medium also has interface portion 100, and it performs operating file by the structure combined with exterior terminal equipment, can Combined with exterior terminal equipment.
The content store 300 in the present invention be used to be stored in stored in the mobile memory medium it is various dynamic The main operation content such as state image, static image is (hereinafter, referred to as " operation content ".), and, it is preferable that storage is with being incorporated into The relevant service advertisement of the Related product of display in the various advertising messages and operation content of the operation content.Also, more Preferably, in the translation for the foreign language translation information that storage matches comprising the audio-frequency information and text message with the operation content Hold.Therefore, the content store possesses operation content store 310, it is included in storage dynamic image or static image It is at least one more than operation content, also, it is further preferred that including:Advertising message storage part 320, its storage are inserted in institute State the ad content of operation content file;And translation information storage part 330, it is stored turns over what the operation content file matched Translate content.In addition, accompanying drawing is although not shown, but the mobile memory medium of the present invention is by NAND the or NOR memory cell of provided capacity Form, have and can be used in storing the flash memory of arbitrary information, the content store 300 is by taking the part of the flash memory Space or other storage organization are realized.
The operation content for being stored in the implementation content store 310 is not limited to golf, billiard ball, skiing, net The various motions such as ball related education dynamic images or static image, English Conversation, Korean session, travel information, TV play, The species such as the learning dynamics such as film image or static image, according to the business of user or cause purpose, using specific customer's layer as Target, the content that any selection storage is most consistent.The product of particular commodity form with this portability is supplied to specifically Customer, because for being stored in the operation content of mobile memory medium and the offer of ad content with will be consistent with the attention rate of user Or approximate target customers is that object carries out advertisement, thus, there is provided to nonspecific and non-multiple core customer or potential customer, So as to have the effect of publicity.
The advertising message storage part 320 be used for store various ad contents, comprising and store by larger consignment advertisement The advertisement for the general advertisement content target product related to above-mentioned operation content that external client provides is service advertisement content.Institute State general advertisement content refer to it is unrelated with the subject matter such as finance, education, motion, fashion, food, and to be inserted in above-mentioned operation content Structure realize general advertisement(Dynamic image, static image, text, image etc.).
Also, the service advertisement content refers in operation content, such as the situation of golf dynamic image, with height The situation that the advertisement of your husband's articles for use correlation, the picture of specific run content are taught using specific products(For example, improve " ball Rod " is kicked off the guidance scene of distance)Under, pass through the ad content of bat product(Commercial breaks form or plain text, image show Show advertisement), represent the related advertisement of operation content.
The translation information storage part 330 is included in the audio shown during the operation content operation, or to the outer of text Language translates audio, and or text(Captions), according to the object of the business customers such as English, Japanese, Chinese, Arabic, German, make Various forms of translation contents are combined with operation content, improve the convenience utilized, while expand advertising results in speech level.
The control unit 200 includes:File generated portion 210, the ad content is inserted and is incorporated into the operation by it In content, the composite content that can be run is generated;Control unit 220 is run, it is when running composite content, it is determined that and described in distribution The operation order of ad content;And Data Management Department 230, it carries out the ad content of the content matching with the operation content Classification, and determine the binding site for the ad content or translation content being incorporated into the operation content.
The ad content provided from advertising message storage part 320 is incorporated into above-mentioned operation by the file generated portion 210 The operation content that content store 310 stores, perform the content that generation is combined with advertisement(Hereinafter, referred to as " composite content ")Work( Energy.The ad content in the case of this inserts with the operation before operation runs content or in the centre of operation content or end With reference to and run mode combine.
Especially, in an embodiment of the present invention, the file generated portion 310 includes:File synthesis portion 211, it is by described in Ad content is inserted and is incorporated into the operation content;And DRM joint portions D, it is by digital copyright protecting information(DRM; Digital Rights Management, hereinafter referred to as " DRM ")It is incorporated into the operation content.That is, anti-copying is marked and inserted Enter to be incorporated into education related content, or the operation content such as study, guidance related content, can also prevent illegal duplication, or can only Played using special content player.
Therefore, the DRM joint portions D of the present invention is as shown in Figure 1 b, including:DRM information generating unit 212, it is generated will The DRM information combined with the operation content;DRM information converter section 213, it is converted to the DRM information and the operation Content identical form;And DRM information combining unit 214, it is synthesized the operation content with DRM information.
The generation of DRM information generating unit 212 is related to above-mentioned operation content, and is using content application method, content When restrictive condition and the information such as encryption method, secret key, secret key length.
The DRM information converter section 213 by the DRM information generated in the DRM information generating unit 212 be converted to it is described Run the DRM content of content same format.The form of the operation content is by a certain in static image, dynamic image, sound Kind is formed, and make it that DRM information in connection is also correspondingly changed.
The DRM information combining unit 214 is converted into the DRM information with the DRM content of the operation content same format Digital content is blended into by water mark method, to generate DRM content.
The synthesis of operation content and DRM information for the present invention as described above is realized in the following way.For example, this When the operation content of invention is sound-content, the DRM content of form of sound is passed through sound water by the DRM information converter section 213 Impression method is blended into the operation content.The sound letter that the DRM content generation of the form of sound can not be heard for the ear of people The form of breath, thus, even if synthesizing the DRM content, people can not feel the change of corresponding sound, and it is the present invention's On the dedicated play device for running content, extracted by sound identification method.
In addition, the operation content is when being static image content, the DRM information converter section 213 is by static image form DRM content operation content is blended into by image watermark method.The DRM content of the static image form is also generated as people's The image format that eyes can not be seen clearly, even if synthesizing the DRM content, people can hardly also feel its corresponding image format Change, it is and identical with the content of form of sound this described, pass through image recognition method in the dedicated play device of operation content Extraction.
Also, when the operation content is dynamic image content, as described above, because DRM information is converted to static image Form, thus, the content of the static image form of conversion are blended into each frame of the dynamic image by image watermark form.
As described above, in the operation content of the present invention, because DRM information be converted to digital content same format, and lead to Water mark method synthesis is crossed, in the case where malicious user is wanted to delete the DRM information or covered with the DRM information of operation, is closed Into original content be damaged in itself, or the present invention operation content-specific playing device can not identify DRM.Therefore, no Can to the present invention in the case of the DRM information that synthesizes deleted and manufactured.
Also, it is related to the operation order of the composite content of the invention described above, play dynamic in the operation control unit 220 During image, the operation control unit 220 indicates to play ad data in terms of content first, or play so that play operation content it Afterwards, ad data is played, so as to perform determination and control the function of playing sequence.
In addition, the Data Management Department 230 is to being incorporated into the translation of operation content the perhaps feelings of general advertisement content The binding sites such as text or the image ad combination combined under condition are determined.For example, ad data is contained in dynamic by operation Anterior and middle, tail portion the function of presentation content file.
Also, the service advertisement matching part 240 is to being stored in the service advertisement content of the advertising message storage part 320 It is compared with the content of the operation content so that associate set special time or the product related to image fulcrum The higher advertisement of degree.
For example, ad content approximate with operation content or subject scenes matching is played out by intercutting mode, or By the composite content provided, temporally unit is made a distinction with scene, and the commercial breaks picture of 1 ~ 2 second or so is inserted Enter the scene matched with the ad content that will be provided afterwards and be driven.It is it is highly preferred that intercutting for short period is wide Accuse the operation being inserted into providing offer extremely approximate with the acute product placement played that watches TV usually and being watched repeatedly The scene of advertisement matching of content or the time point of offer, so that consumer is watched, but do not interfere.
This situation make service content include unified resource positioning (URL) address, even in running in content, also can with can To be joined with the exterior terminal equipment 400 in Fig. 1 by the Advertisement Server (including webserver) to communicate in a manner of wire and wireless It is dynamic, and realize and be connected with the sale network address and information network address of corresponding product.In this case, the exterior terminal equipment 400 is bag Include and be connected with the interface portion of the mobile memory medium of the present invention and run composite content, there is the computer of display module, portable show The general designation of the equipment of the display pictures such as showing device, navigator, portable equipment.It is further preferred that in the exterior terminal equipment In the case that 400 engage connection with mobile memory medium, detection, which is connected and realized, starts the corresponding pluging and playing module of its result. Or eject picture using usb proxy during common USB connections and confirm to be stored in the information in USB storage, it can also lead to Cross click process and confirm or perform corresponding composite content.
The embodiment of the actual mobile memory medium of the invention for embodying Fig. 1 is illustrated referring to Fig. 2 to Fig. 5.
Reference picture 2, it shows is incorporated into exterior terminal by the mobile memory medium of embodiments of the invention, and runs compound The actual diagrammatic illustration of content.As shown in drawings, show the mobile memory medium of the present invention(Carried out below exemplified by being applicable USB Explanation.)That is USB is connected to display device and runs the process of corresponding composite content.
" golf guidance " is chosen to be operation content by Fig. 2 for display, before operation runs content, downloads general advertisement Content C1 and run and then run operation content C2.That is, before the operation order of advertisement being arranged on into operation operation content, And make operation content end C4.This situation is combined with the cypher text 331 for the content for meeting operation content, can be with various language There is provided, can also combine the audio file certainly.And so that it is used in the club of the golf dynamic image currently run (Golf club or bat etc.)Related commercial breaks 242 is shown in service advertisement content.
" golf guidance " is chosen to be operation content D1 ~ D3 by Fig. 3 displays, and the combination of ad content is configured in operation End D4, D5 of appearance.I.e., in an embodiment of the present invention, intention or the customer of the advertisement side of advertisement can be carried out as needed (Target customers)Hobby, insert the service advertisement content of general content or specific products.
Fig. 4 a are for the active state figure for the function of being illustrated in Figure 1 above-mentioned service advertisement matching part 240.Will operation When content illustrates by taking golf dynamic image as an example as described above, in the case of continuous service operation content E1, auxiliary During leading, the time is carried out in the guidance of club(Or framework)It is interior, coordinate the information of corresponding bat or the information of Related product And shown.So that the customer that guidance attention rate to the club is more, easily can visually confirm related production The mode of the information of product is shown, so as to can more improve advertising results.The display mode of the service advertisement as shown in fig. 4 a, can Bundled and E2 in a manner of being shown by the species of the product by correlation, can also as shown in Figure 4 b, with only by currently used The target display mode E3 of the single product of the information structure of club is realized, also, can also be classified by club(Club species) Mode is shown.
Fig. 5 a and Fig. 5 b are to be shown in click on the detailed of the product that Fig. 4 a or Fig. 4 b are shown on computer or touch screen display device In the case of thin information, by separate picture(Fig. 5 a)Or overlapping pictures(Fig. 5 b)Shown etc. mode with the another of details Outer service advertisement content.In information such as unified resource positioning (URL) addresses with the service advertisement in the case of being incorporated herein In the case of, it can also be directly connected to respective advertisement server or webpage.
Also, the advertisement of the dependent merchandise the golf bag for being contained in operation content as shown in fig. 6, be made up of, or also can Variation is enough realized by clothes, shoes, cap, ongoing golf court etc..
Therefore, according to an embodiment of the invention, following advantage is realized:In the carrying of the storage devices such as portable USB It is equipped with the composite content of advertisement(Comprising realizing technology)With advertisement side's product mesh consistent or close attention rate with user's attention rate It is that object carries out advertisement to mark client, and is supplied to core customer or potential customer, so as to the enhancing the effect of publicity that maximizes.
" ~ portion " the term used in this implementation of the mobile memory medium of the invention described above refer to software or EPGA or The hardware inscape such as ASIC, " ~ portion " run certain effect.But " ~ portion " is not limited to the meaning of software or hardware." ~ portion " The storage medium that can be addressed can be located at, and can also regenerate one or more program.Therefore, an implementation is passed through Example " ~ portion " includes component, program, function, the category such as component software, object oriented software component, class components and task components Property, storing process, subprogram, program code segments, driving, firmware, microcode, circuit, data, database, data configuration, table Face, array and variable.The function of being provided in component and " ~ portion " can be bound to lesser amount of component and " ~ portion ", or with addition Component and " ~ portion " separate.In addition, component and " ~ portion " to play one in equipment or secure multimedia card or more than one CPU.
Specific embodiment is illustrated in detailed description of the invention as described above.But the present invention is not being departed from In the range of can carry out various modifications.The technological thought of the present invention is not limited to embodiment of the present invention, will by right Seek scope and be defined with claim equivalent.

Claims (11)

  1. A kind of 1. mobile memory medium for including the composite content for being combined with advertising message, it is characterised in that
    Including:
    Content store(300), its storage running content and advertisement information contents;
    Control unit(200), the advertisement information contents are inserted in the operation content file of the content store storage by it, raw Into and run playable composite content;
    Interface portion(100), its execution is connected with exterior terminal equipment, the composite content information transfer to exterior terminal set It is standby.
  2. 2. the mobile memory medium according to claim 1 for including the composite content for being combined with advertising message, its feature exist In,
    The content store includes:
    Run content store(310), it is included in operation more than storage at least one of dynamic image or static image Hold;
    Advertising message storage part (320), it stores the ad content for being inserted in the operation content file;And
    Translation information storage part(330), it stores the translation content matched with the operation content file.
  3. 3. the mobile memory medium according to claim 2 for including the composite content for being combined with advertising message, its feature exist In,
    The control unit(200)Including:
    File generated portion(210), the ad content is inserted and is incorporated into the operation content by it, what generation can be run Composite content;
    Run control unit(220), it is when running the composite content, it is determined that and distributing the operation order of the ad content;
    Data Management Department(230), it is classified the ad content of the content matching with the operation content, and determines to combine In the ad content of the operation content or the binding site of translation content.
  4. 4. the mobile memory medium according to claim 3 for including the composite content for being combined with advertising message, its feature exist In,
    The file generated portion(210)Including:
    File synthesis portion(211), the ad content is inserted and is incorporated into the operation content by it;
    DRM joint portions(D), it is by digital copyright protecting information(DRM)It is incorporated into the operation content.
  5. 5. the mobile memory medium according to claim 4 for including the composite content for being combined with advertising message, its feature exist In,
    The DRM joint portions(D)Including:
    DRM information generating unit(212), it generates the DRM information that will be combined with the operation content;
    DRM information converter section(213), it is converted to the DRM information and the operation content identical form;And
    DRM information combining unit(214), it synthesizes the operation content with DRM information.
  6. 6. the mobile memory medium according to claim 5 for including the composite content for being combined with advertising message, its feature exist In,
    The Data Management Department(230)Also include:
    Service advertisement matching part(240), it classifies the ad content of the content matching with the operation content, will be with being classified Ad content matching service advertisement matching offer is provided.
  7. 7. the mobile memory medium according to claim 6 for including the composite content for being combined with advertising message, its feature exist In,
    The service advertisement matching part(240)By the composite content provided, temporally unit is made a distinction with scene, and Commercial breaks picture is inserted in the scene matched with the ad content that will be provided and is driven.
  8. 8. the mobile memory medium according to claim 7 for including the composite content for being combined with advertising message, its feature exist In,
    The service advertisement matching part(240), the unified resource location information for network connection is also included on service advertisement.
  9. 9. the mobile storage for including the composite content for being combined with advertising message described in a certain item in claim 1 to 8 Medium, it is characterised in that
    The mobile memory medium is the mobile memory medium for including being combined with the composite content of USB advertising message.
  10. A kind of 10. advertising method of mobile memory medium using the composite content comprising claim 7, it is characterised in that
    Comprise the following steps:
    Mobile memory medium is connected to exterior terminal equipment;
    In the operation content combination ad content that the mobile memory medium includes, and generate composite content;
    When running the composite content, before the download of the composite content or among operation or operation end is played in advertisement Hold;
    Among the operation of the composite content, the matching product advertising high with the content similarity of operation content, and increase and broadcast Put service advertisement.
  11. 11. according to the method for claim 10, it is characterised in that
    Also comprise the following steps:
    Generate the composite content;
    In described operation content combination digital copyright protecting (DRM) information.
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KR10-2014-0031167 2014-03-17
KR1020140031167A KR20150108482A (en) 2014-03-17 2014-03-17 Portable storage media consisting multimedia and Andadvertisement method of using the same

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CN104933592B true CN104933592B (en) 2018-04-06

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CN106210766A (en) * 2016-07-19 2016-12-07 北京正奇联讯科技有限公司 Cut-broadcasting method in television relay and system
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