KR20010078606A - Method for advertising commercial using digital files - Google Patents

Abstract

PURPOSE: An advertisement service method is provided to insert an advertisement into digital audio and video contents, which can be played over an exclusive player, and distribute the digital contents so that it can enhance an advertisement effect. CONSTITUTION: The method comprises steps of enabling a user to select a charged or a free purchase of a digital contents file, e.g. an audio file, a moving picture file or an image file, which can be played over an exclusive player, a seller selling the digital contents file in the case that the user selects the charged purchase of the digital contents file, and the seller inserting an advertisement into the digital contents file or selling the digital contents file with the advertisement included in advance in the case that the user selects the free purchase of the digital contents file. In the case of inserting an advertisement into the digital contents file, the user can select a favorite advertiser and a preference degree on a specific advertiser can be analyzed. In the case of selling the digital contents file with the advertisement included in advance, the contents can be widely distributed.

Description

Advertising method using digital files {Method for advertising commercial using digital files}

The present invention introduces specific contents to a digital file which is reproduced by a dedicated playback device such as an audio file, a video file, a still picture file, or a learning data file, and has visually and audibly recognizable contents with high concentration. The present invention relates to an advertisement method capable of enhancing an advertisement effect when a content is played by inserting an advertisement and distributing it free of charge. In particular, according to another aspect of the present invention can provide a dedicated playback device that can play a digital format of a specific format for free to increase the advertising effect.

With the spread of computers and the development of multimedia, various types of contents such as audio, moving pictures, still images, or learning data are stored digitally. Since digital files are stored in binary systems, their use is increasing because they are easy to store and move and can be freely transmitted anywhere through communication. In addition, the file format for minimizing data damage while increasing the compression rate is being developed to efficiently communicate.

Data stored using digital files are the objects that can be visually and audibly displayed, such as audio, video, still images, and text data, and the range of expression is gradually expanding. Since the digital file has a binary system, it is easy to modify and modify data. By using these advantages, operations such as data required for digital files, for example, adding text data to a moving picture, are performed.

However, since it takes a lot of money to produce a conventional digital file, a necessary content, for example, a movie is converted into a video and stored in a digital form, or audio data is stored.

Or to pay for the digital files containing the training data, which was one of the reasons to prevent the spread of the content that is beneficial to the user.

The present invention has been made to solve the above problems, the object of the present invention is reproduced by a dedicated playback device, such as audio files, video files, still picture files, learning data files, etc. It is to provide an advertising method that can enhance the advertising effect by inserting an advertisement introducing a specific content in a digital file having audibly recognizable content and distributing it for free.

In the method of using the digital file of the present invention for achieving the above object, in the method for displaying an advertisement during file playback by inserting the advertisement in a digital file such as an audio file, a video file, a still picture file, or a learning data file For example, when a user purchases an advertisement inserted in a digital file, the user may offer a free offer or a discount, and sell the product at a regular price when the user purchases the advertisement without inserting the advertisement in the digital file.

According to another aspect of the present invention, there is provided a dedicated playback device for playing only a digital file of a specific format for free, and the digital file can be freely distributed while changing advertisement contents through internet or PC communication using wired or wireless. .

1 is a flow chart for explaining the method according to the present invention;

2 is a front view of an mp3 player in which an advertisement is displayed according to the method of the present invention;

3 is a front view of a still image displaying an advertisement by the method of the present invention,

4 is a conceptual diagram for distributing a digital file according to the present invention;

<Explanation of symbols for the main parts of the drawings>

10: playback device 12: advertising display field

14: Learning data display column 16: Control switch

20: File Distribution Server 22: User PC

24: PDA 26: MP3 player

28: cell phone

Hereinafter, an advertisement method using the digital file of the present invention will be described in detail with reference to the accompanying drawings.

The present invention provides a free method of distributing a digital file containing contents beneficial to a user instead of inserting a commercial advertisement in the digital file, so that the user must watch the advertisement contents in a concentrated state at the time of reproduction of the contents, thereby increasing the advertising effect. Applicable to all digital files sold for a fee. In addition, a dedicated playback device for playing a digital file having a specific format may be distributed free of charge, thereby spreading the use of the specific digital file and having a higher advertisement effect.

Digital files applicable to the present invention are currently used such as graphic files such as jpg, tif, bmp, gif, wmf, audio files such as rm, ra, vqf, and video files such as mpg, avi, mov and dat files. Apparently, it can also be applied to all digital file types and files under development. The process of inserting an advertisement into the digital file may be performed by using a dedicated processing program for processing each file.

The method of the present invention comprises: inserting an advertisement into a digital file such as an audio file, a video file, a still image file, or a training data file to display the advertisement during file playback, wherein the user has inserted the advertisement into the digital file. If the user purchases free of charge or discounts the sale, and if the user buys without inserting an advertisement in the digital file is sold at the full price.

1 is a flow chart for explaining the method of the present invention.

As shown, when a digital file including paid content is sold, the buyer is given a first choice whether to pay for the file or to purchase the file for free. The digital file may be any file such as an audio file, a video file, a still picture file, a file in which learning data is stored. In particular, it is evident that the reproduction of the file can be applied both on the computer or even when a dedicated playback device is used.

If the purchaser wants to pay for the digital file, the seller can sell the digital file for a predetermined amount. The digital files sold at this time can be sold in the form of CDs, or can be sold in the form of communication or download from the Internet. In the case of download selling, a discount may be applied at a discount rate. Since the sold digital files do not contain commercial advertisements, even when playing on the playback device, the buyer can use the contents without the advertisements.

If the buyer wants a free purchase with the advertisement inserted in the digital file, the seller includes the advertisement in the digital file. This may insert an advertisement in the sale of the digital file with the content or sell the digital file in which the advertisement has been inserted in advance.

In the former case, the buyer has the advantage of selecting the preferred advertiser. It can also be used as data for identifying a particular advertiser's preferences, and extending it to the Internet or telecommunications can be used as sales data to help buyers' preferences for advertisers around the world. In the latter case, instead of randomly distributing advertisements, the advertiser has the advantage of distributing the advertisement to a large number of buyers, thereby spreading the advertiser widely.

Inserting an advertisement into the digital file can be achieved by the prior art, and it will be within the scope of the present invention to selectively insert and sell the advertisement regardless of the insertion position of the advertisement.

2 shows an example of execution of a content file distributed freely by the method of the present invention. This indicates that the dedicated MP3 file reproducing apparatus 10 is used, and the phrase " English textbook is 000 learning textbooks " is displayed in the advertisement display field 12 at the top where the text data is displayed. This is the advertising content stored in the digital file.

Since the advertisement contents displayed in the advertisement display field 12 can be changed according to the input data data, the advertisement contents can be changed when the learning contents are updated after a long time of use. Or, it is obvious that the advertisement contents can be updated through the Internet or communication while in use.

The learning contents are marked with the phrase "This is my MP3 palyer" and the phrase "This is my MP3 player". This applies equally to all learning data such as Japanese, German, Chinese language practice, social studies, natural sciences, economics, etc., as well as MP3 players, as well as digital files played on a computer. .

3 is a diagram illustrating a reproduction state of a digital file in which an advertisement is inserted by the method of the present invention when a still image or a moving image is played on a computer. A predetermined advertisement text or an advertisement logo may be displayed on a portion of the screen on which a still image or a video is displayed (the lower portion is rectangular in the drawing). The advertisement logo may also be always output in a fixed state regardless of the progress state of a still image or a video.

Such a digital file can be sold in a state stored in a CD-ROM or other storage medium in a specialized retailer, or distributed through a file distribution server 20 for telecommunication and the Internet.

For example, an Internet connection can be made on the web browser screen to fill in a purchase input box and a check box of a digital file to be purchased or obtained free of charge, and select to download the digital file for free or pay a predetermined fee from the check box. In the latter case in which a predetermined fee is to be paid, a payment method can be set to pay a fee and to download a digital file.

The file may be downloaded using a user PC 22 connected to the Internet, or may be received using a receiving device when using a dedicated playback device. For example, when using the PDA 24, it is directly received from the Internet. In this case, in case of using the wireless Internet using satellites instead of wires, it is directly received from satellites.

Or it may be directly transmitted from the MP3 player shown in FIG. In this case, or a vending machine shape can be used. In other words, a vending machine equipped with a terminal that can be connected to a terminal of an MP3 player selects a digital file having a desired content, that is, decides whether to purchase a digital file including an advertisement for free or to purchase a digital file without an advertisement for a fee. It is available to receive.

In the case of using wireless communication and Internet communication, there is an advantage that the buyer's taste can be grasped worldwide, and thus can be used as a reference for product development and has a great advertising effect. Alternatively, when the digital file is downloaded using the mobile phone 28, it is apparent that the file can be downloaded after the file order and charge selection using the mobile phone.

As described above, according to the present invention, since the user recognizes an advertisement included in a file while the user concentrates on audio, video, still image, or language learning, the advertisement effect is increased as compared with the conventional advertisement.

In addition, by providing a dedicated playback device for playing a specific digital file format for free, there is an advantage that the advertisement effect can be further enhanced by increasing the use of the digital file into which the advertisement is inserted.

Claims (4)

In a method of displaying an advertisement during file playback by inserting the advertisement into a digital file such as an audio file, a video file, a still image file, or a training data file, If the user purchases with the advertisement inserted in the digital file, the product is provided free of charge or at a discount. If the user purchases without inserting the advertisement in the digital file, the digital file is sold. Advertising method used. The method of claim 1, Advertising method using the digital file, characterized in that for selling the digital file by wireless, wired Internet, or PC communication. The method of claim 1, Advertising method using a digital file, characterized in that for free distribution of a dedicated playback device capable of playing the digital file. The method of claim 1, And an apparatus for reproducing the digital file is a personal computer, a PDA, an MP3 player, or a mobile phone.