KR20010094166A - System for providing a electronic commerce and method for the same - Google Patents

Abstract

PURPOSE: A system for providing an electronic commerce and a method thereof are provided to enable a user to receive commodity information with an interactive multimedia through the internet by inserting commodity information on image contents or a program. CONSTITUTION: A commodity database(11) stores predetermined commodity information. A shopping mall web server(12) is connected with the commodity database(11) for exchanging information thereto and receives the commodity information. A web browser(13) receives the commodity information from the shopping mall web server(12) and performs a purchase according to internet users. A multi media file(14) is reproduced according that the internet user executes the multi media file. A commodity index file(20) provides commodity information being stored in the commodity database(11) adapted to a frame of the multi media file(14). A multi media server(17) is connected with the multi media file(14) for exchanging information and supplies the commodity index file(20) and services the multi media file(14). An editing program(30) receives information from the commodity database(11) and the multi media file(14), makes the commodity index file(20), and supplies the file(20) to the multi media server(17).

Description

Electronic commerce provision system and method thereof {SYSTEM FOR PROVIDING A ELECTRONIC COMMERCE AND METHOD FOR THE SAME}

The present invention relates to an electronic commerce providing system and method thereof, and more particularly, to an electronic commerce providing system and method for providing an electronic commerce function in real time so that product information and purchase of the product can be simultaneously purchased in video content. will be.

Recently, with the development of information and communication technology and the explosive spread of global communication infrastructure such as the Internet, electronic commerce is emerging as a new mode of economic activity that overcomes time, space and constraints. These definitions of e-commerce can vary from many perspectives, but include all commercial activities for buying and selling commodity services in cyberspace such as the Internet and supporting activities among economic entities such as individuals, companies, and governments. The acts of

Objects traded through e-commerce are not only physical goods or tangible goods such as books, furniture, and clothing, but also computer software, printed materials, video entertainment, information services, professional consulting, financial services, and education. And digital goods and services that can be transmitted, such as advertisements.

In such a method of providing product information in an electronic commerce, that is, an internet shopping mall, the product is conventionally at the catalog level of the product. In some cases, the product information is provided through 3D or VR, but this is also a catalog method.

In addition, the TV home shopping channel broadcasts its program on the Internet and publishes product information about it, but the program itself is based on the introduction of the product, and the method of providing user interactive product information using a general video program is still provided. It is not true.

The present invention was created in order to solve the above problems, an electronic commerce providing system and an electronic commerce providing method for inserting product information into a video content or a program to receive the product information in a user interactive manner through the Internet. The purpose is to provide.

1 is a schematic block diagram showing the configuration of an electronic commerce providing system according to the present invention.

FIG. 2 is a schematic flowchart showing sequentially the execution of the editing program configured in FIG. 1; FIG.

3 is a block diagram showing the format configuration of the product index file configured in FIG.

Figure 4 is a schematic flow chart sequentially showing a method for providing e-commerce according to the present invention.

5 is a view showing a screen configuration of the electronic commerce providing system according to the present invention.

<Explanation of symbols for the main parts of the drawings>

11. Product Database 12. Shopping Mall Web Server

13. Web browser 14. Multimedia files

15. Multimedia player 16. Multimedia server

20. Product Index File 30. Editing Program

41. Video section 42. Product list section

43. Product Details

An electronic commerce providing system of the present invention for achieving the above object comprises a product database in which predetermined product information is stored; A shopping mall web server connected to exchange the product database with information and supplying the product information; A web browser receiving product information from the shopping mall web server and making purchases by Internet users; A multimedia file played as the Internet user executes a multimedia player; A product index file for providing product information stored in the product database according to the frame of the multimedia file; A multimedia server to which the product index file is supplied and the multimedia file is serviced; And an editing program receiving information from the merchandise database and the multimedia file and creating the merchandise index file and supplying the merchandise index file to the multimedia server.

E-commerce providing method of the present invention for achieving the above object comprises the steps of (a) a predetermined Internet user accessing the e-commerce site; (b) reading information of the multimedia file from the multimedia server; (c) determining whether a product index file interworking with the multimedia file exists; (d) in step (c), decoding the frame information of the product index file if the product index file exists; (e) reading product information from the product index file or the like; (f) providing product information via a web browser; (g) determining whether or not to apply for the purchase according to the product information and ending if the purchase is not applied.

In the present invention, the step (c), if the product index file does not exist further comprises the step of playing the multimedia file.

In the present invention, in the step (g), if the application for purchase in accordance with the product information further comprises the step of proceeding with the purchase process.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of an electronic commerce providing system according to the present invention.

Referring to FIG. 1, the electronic commerce providing system according to the present invention includes a product database 11 in which predetermined product information is stored, and a product web 11 which is connected to exchange information with the product database 11 to supply product information. The server 12, a web browser 13 that receives product information from the shopping mall web server 12 and makes a purchase according to the Internet user P, and the Internet user P operates the multimedia player 15. The multimedia file 14 to be reproduced according to execution, the product index file 20 for providing the product information stored in the product database 11 in accordance with the frame of the multimedia file 14, and the multimedia file 14 And a multimedia server 17 in which the product index file 20 is supplied, the multimedia file 14 is serviced, and the product database 11 is exchanged. And an editing program 30 that receives the information from the multimedia file 14 and creates the product index file 20 and supplies it to the multimedia server 17.

In the electronic commerce system according to the present invention configured as described above, the feature of the present invention supplies the product index file 20 to the multimedia server 17 in accordance with the frame of the multimedia file 14 by the editing program 30.

In addition, when the Internet user P executes the multimedia player 15, the product index file 20 made through the editing program 30 is played while the multimedia file 14 provided through the multimedia server 17 is played. The product detailed information is supplied from the shopping mall web server 12 and provided. In addition, if the Internet user (P) wants to purchase the goods provided from the shopping mall web server 12, the electronic commerce is carried out through the shopping mall web server 12.

Referring to the process of performing the editing program 30 as described above, as shown in the flowchart of FIG. 2, first, the shopping mall manager executes the editing program 30, and then the multimedia file 14 to be edited. (Step 110) At this time, the initialization operation of the newly created product index file 20 is performed.

Subsequently, the shopping mall manager selects a frame to insert product information after executing the multimedia file 14 (step 120) and selects a product detail information file to be linked with the frame (step 130). The file information of the product detail information, which is the start and end of the frame selected in step 130, is recorded in the initialized product index file 20. (Step 140) It is also determined whether there is product information to be added (step 150). If there is product information to be added in step 120 to 140 is repeated, if there is no product information to be added, that is, if there is no product information to insert any more, the product index file 20 is stored and finished. 200)

The format of the commodity index file 20 is shown in FIG. 3 for explanation of the recording and storage of the commodity index file 20. As illustrated, the product index file 20 sequentially records the file information 21, the frame information 22, and the product detail information 23. The file information 21 records the entire information of the product index file 20, and records the location and file name of the multimedia file 14, the format and size of the file, the size of the frame, and the like.

The frame information 22 records the beginning and end of the frame selected by the editing program 30, the location and file name of the product detail information file corresponding thereto.

The detailed product information, product image, size and price, and features of the inserted products are recorded in the product detail information 23, and the location of the detailed product information file recorded in the frame information is included in the product index file 20. If there is a reference to import it, otherwise, even if it is outside the product index file 20, the product detail information file is imported with reference to the file location.

Referring to the e-commerce providing method according to the present invention having the configuration as described above in detail as follows.

4 is a flowchart schematically illustrating a method for providing e-commerce according to the present invention in sequence.

Referring to the drawing, an Internet user P accesses a shopping mall, that is, an e-commerce site (step 210). The multimedia file is executed from the multimedia server 17 by executing the multimedia player 15 included in the web browser 13. (Step 220) It is determined whether there is a commodity index file 20 linked with the multimedia file 14 (step 230). In step 230, the commodity index file 20 is determined. ), The frame information 22 of the product index file 20 is decoded (step 240). The product information is read from the product index file 20 or the like. (Step 250) through the web browser 13 The product detailed information is provided. (Step 260) In accordance with the provision of the product detailed information, it is determined whether or not to purchase a purchase and ends if the purchase application is not made.

On the other hand, in step 230, if the product index file 20 does not exist, the multimedia file 14 is played. (Step 280) and in step 280, if a purchase application is made according to the product information, the purchase process is performed. (Step 290)

In addition, in step 210, as shown in FIG. 5, the video unit 41, the product list unit 42, and the product detail information unit 43 are displayed on the screen 40 of the e-commerce site. The purchase button is provided in the detailed information unit 43, and the purchase request of the step 260 is made by clicking the purchase button.

In more detail, when the multimedia file 14 is executed, the multimedia file 14 is output on the screen of the video unit, and the product information loaded according to the contents of the product index file 20 to be linked with the multimedia file 14 is displayed in the product detail information unit ( 43). The moving picture unit 41 and the product detail information unit 43 proceed simultaneously with the playback speed of the multimedia file 14.

On the other hand, while the product detail information section 43 is composed of the information of the individual goods, the product list of the product list section 42 is a list of all products included in the frame information 22 of the product index file 20 It is composed.

In particular, the video unit 41, the product list unit 42, and the product detail information unit 43 are interlocked with each other, depending on the screen output state of the video unit 41, that is, at the time of playing the multimedia file 14. Accordingly, when the product detail information unit 43 changes together, and the product is selected in the product list unit 42, the product detail information thereof is displayed on the video unit 41 and the product detail information unit 43 is displayed. When the internet shopping is clicked on the purchase button provided in the product detail information unit 43, the purchase process of step 290 of FIG.

In addition, the purchase process of the e-commerce purchase process according to the present invention in step 290 is the same as the purchase process of a general shopping mall.

As described above, the electronic commerce providing system and method thereof according to the present invention have the following effects.

Unlike a conventional shopping mall on the Internet, which merely displays product information, an Internet user can shop at the same time as watching a product by executing a video content or a program and a product index file, and search and search for a product included in the video content and program. The purchase function can be made.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent embodiments are possible. Therefore, the true scope of protection of the present invention should be defined only by the appended claims.

Claims (6)

A product database storing predetermined product information; A shopping mall web server connected to exchange the product database with information and supplying the product information; A web browser receiving product information from the shopping mall web server and making purchases of an Internet user P; A multimedia file played as the Internet user executes a multimedia player; A product index file for providing product information stored in the product database 11 according to the frame of the multimedia file; A multimedia server to which the product index file is supplied and the multimedia file is serviced; And an editing program receiving information from the merchandise database and the multimedia file and creating the merchandise index file and supplying the merchandise index file to the multimedia server. The method of claim 1, The product index file is an electronic commerce providing system characterized in that the file information, frame information, product detail information is sequentially recorded. (a) a predetermined internet user accessing an e-commerce site; (b) reading information of the multimedia file from the multimedia server; (c) determining whether a product index file interworking with the multimedia file exists; (d) in step (c), decoding the frame information of the product index file (20) if the product index file exists; (e) reading product information from the product index file or the like; (f) providing product information via a web browser; (g) determining whether to apply for the purchase according to the product information and ending if the purchase is not applied. The method of claim 3, wherein in step (c), And playing the multimedia file if the product index file does not exist. The method of claim 3, wherein in step (g), The electronic commerce providing method, characterized in that further comprising the step of proceeding with the purchase process when applying for a purchase according to the product information. The method of claim 3, wherein in step (a), A video, a product list, and product detailed information are displayed on the screen of the e-commerce site, and a purchase button is provided on the product detailed information, and the purchase application of step (g) is made by clicking the purchase button. How to provide e-commerce.