KR20000054555A - service,joining of merchandise and sales approach with contents and advertisement - Google Patents

service,joining of merchandise and sales approach with contents and advertisement Download PDF

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Publication number
KR20000054555A
KR20000054555A KR1020000032106A KR20000032106A KR20000054555A KR 20000054555 A KR20000054555 A KR 20000054555A KR 1020000032106 A KR1020000032106 A KR 1020000032106A KR 20000032106 A KR20000032106 A KR 20000032106A KR 20000054555 A KR20000054555 A KR 20000054555A
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KR
South Korea
Prior art keywords
user
contents
advertisement
service
advertising
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KR1020000032106A
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Korean (ko)
Inventor
이효경
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이효경
한국통신하이웹 주식회사
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Priority to KR1020000032106A priority Critical patent/KR20000054555A/en
Publication of KR20000054555A publication Critical patent/KR20000054555A/en

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A method for a goods sale and a service affiliation by inserting the advertising into the contents is provided to connect the advertising right to the goods sale or the service affiliation. By the method, the advertising sponsor can estimate the effect of the advertisement exactly, the service provider can attract much more advertisements and make the benefit model, and the customer can use the needed contents efficiently. CONSTITUTION: When a user wants to use contents on the internet, an advertisement is shown to the user, and the user is asked whether the user will buy goods advertised on the site or join the service or not. If the user agrees to do so, a joining of the user is processed immediately, the result is transmitted to the advertisement sponsor, and the user can see the contents on the site for free or in a reduced price. Otherwise, if the user doesn't agree to do, the user should pay for a certain amount of money for the contents.

Description

콘텐츠와 광고를 결합한 서비스 및 상품의 가입, 판매방법{service,joining of merchandise and sales approach with contents and advertisement}Service, joining of merchandise and sales approach with contents and advertisement}

본 발명은 콘텐츠를 이용하여 광고효과를 획기적으로 개선하는 방법에 관한것으로,일반적으로 종래의 인터넷광고는 사용자에게 일방적으로 선택받는 형태로서 그 일례로 베너광고는 사용자가 직접 클릭하지 않는한 전혀 광고효과를 기대할 수 없는 것이었다.The present invention relates to a method of dramatically improving the advertising effect using the content, in general, the conventional Internet advertising is a form that is unilaterally selected by the user as an example, the banner advertising is not at all the advertising effect unless the user clicks directly I could not expect.

결국 이와같은 광고는 광고주로 하여금 인터넷광고의 효율성에 의문을 제기하게 하였고 인터넷 광고시장의 위축을 가져올 수 밖에 없었다.Eventually, such advertisements caused advertisers to question the effectiveness of Internet advertising and forced the contraction of the Internet advertising market.

본 발명은 상기와 같은 문제점을 해소하기 위해 광고가 바로 상품판매 및 서비스 가입으로 연결될 수 있도록 하는것에 본 발명의 목적이 있는 것이다. 이와 같은 목적을 달성하기 위해 본 발명은 콘텐츠에 광고를 실어서 사용자가 광고를 자동적으로 클릭하게 하고 만일 사용자가 광고보는 것을 원하지 않을 경우 스킵(skip:건너뛰기)기능을 이용 바로 콘텐츠를 유료로 이용할 수 있게 하는 단계,The present invention has an object of the present invention to be able to lead directly to product sales and service subscription to solve the above problems. In order to achieve the above object, the present invention places an advertisement on the content so that the user automatically clicks on the advertisement, and if the user does not want to see the advertisement, the skip function is used to pay the content immediately. Steps to enable,

사용자가 광고만을 볼 경우는 콘텐츠 이용시 일정금액을 할인하여 이용할 수 있도록 하는 단계,When the user only sees the advertisement, the user can use the content by discounting a certain amount,

사용자가 광고를 보고 서비스에 가입하거나 상품을 구매하였을 경우에는 콘텐츠를 무료로 이용할 수 있도록 하거나 대폭할인된 가격을 적용하여 최종적으로 그 내역을 광고주에 바로 통보하여 광고주가 즉각 서비스 및 상품을 사용자에게 제공할 수 있도록 하여 광고가 바로 상품판매 및 서비스 가입으로 연결될 수 있도록 하는 단계로 이루어진 것에 특징이 있다.When a user sees an advertisement, subscribes to a service, or purchases a product, the content is made available for free or the advertiser is immediately notified of the details at a significantly reduced price so that the advertiser immediately provides the service and products to the user. It is characterized by consisting of steps that enable advertising to be directly linked to product sales and service subscription.

상세히 설명하면 다음과 같다.It will be described in detail as follows.

광고주가 서비스제공자에게 광고를 의뢰하면 서비스제공자는 제공하는 콘텐츠에 광고를 실어 사용자가 이를 선택할 수 있도록 한다.When an advertiser requests an advertisement from a service provider, the service provider places an advertisement on the content provided so that the user can select it.

사용자의 반응에 따라 다음의 3가지 방식으로 처리된다.Depending on the user's response, it is handled in three ways:

①사용자가 광고를 보지않고 바로 콘텐츠를 이용하고자 할 경우① The user wants to use the content without seeing the advertisement.

사용자는 별도의 콘텐츠 이용료를 지불하거나 유료가입후에 콘텐츠를 이용할 수 있게 한다.The user pays a separate content fee or makes the content available after a paid subscription.

②사용자가 광고만을 보고 실제 상품구매나 서비스 가입을 않했을 경우② When a user does not purchase an actual product or subscribe to a service based only on an advertisement.

사용자에게 광고주와 약정한 일정한 할인율을 적용하여 콘텐츠를 할인가로 이용할 수 있도록 함.The user can use the content at a discounted price by applying a fixed discount rate with the advertiser.

③사용자가 광고를 본 후 실제 상품을 구매하거나 서비스에 가입할 경우 사용자에게 무료로 콘텐츠를 이용하게 하거나 광고주와 약정한 대폭 할인된 가격으로 콘텐츠를 이용하게 한다.③ When a user purchases an actual product or subscribes to a service after seeing an advertisement, the user can use the content for free or use the content at a significantly discounted price with the advertiser.

상기의 과정을 완료하면 서비스 제공자는 바로 광고주에게 데이터를 넘겨서 사용자가 즉시 광고한 서비스를 이용 및 상품 취득을 할 수 있도록 한다.Upon completion of the above process, the service provider immediately passes the data to the advertiser so that the user can immediately use the service and acquire the product.

이러한과정에서 사용자는 콘텐츠 이용과 필요한 서비스 및 상품구매를 동시에 할 수 있는 것이다.In this process, the user can use the content and purchase the necessary services and products at the same time.

이상에서 상술한바와 같이 본 발명은 기존의 광고효과를 대폭적으로 개선한 방법으로 광고주에게는 광고를 통한 효과의 실제적 측정이 가능하게 하여 정확한 효과대비 비용지출이 가능하며, 서비스제공자는 보다 많은 광고유치 및 수익모델을 만들 수 있으며 소비자(사용자) 또한 필요한 콘텐츠를 보다 효율적인 방법으로 이용할 수 있어 삼자 모두에게 이익이 돌아갈 수 있는 윈윈윈(win-win-win) 모델을 수립할 수 있는 것이다.As described above, the present invention is a method of greatly improving the existing advertising effect, and enables advertisers to measure the effect of advertising through the actual cost, so that the expenditure can be accurately compared to the effect, and the service provider attracts more advertising and Revenue models can be created, and consumers (users) can also use the content they need in a more efficient way, creating a win-win-win model that benefits both parties.

Claims (1)

콘텐츠와 광고를 결합한 서비스 및 상품의 가입, 판매방법에 있어서In terms of subscription and sale of services and products that combine content and advertising (1)사용자의 콘텐츠에 대한 입력데이터를 처리하는 제 1단계,(1) a first step of processing input data for a user's content, (2)처리데이터를 콘텐츠 이용자에게 적용하는 제 2단계,(2) a second step of applying the processing data to the content user; (3)이용자 관련자료를 광고주에게 적용하는 제 3단계,(3) the third step of applying user data to advertisers, 를 포함하는 것을 특징으로 하는 인터넷상에서의 광고방법.Advertising method on the Internet, characterized in that it comprises a.
KR1020000032106A 2000-06-12 2000-06-12 service,joining of merchandise and sales approach with contents and advertisement KR20000054555A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020021910A (en) * 2000-09-18 2002-03-23 김세진 System for network-based contents trade and management service
KR20020062153A (en) * 2001-01-19 2002-07-25 엘지전자주식회사 Method of advertising and conducting electronic commercial transactions through Internet
KR20020066595A (en) * 2001-02-12 2002-08-21 주식회사 인넷컴 System for an advertisement compensation service and method for managing the same
KR100379977B1 (en) * 2000-06-20 2003-04-14 허명구 Method for providing charged contents service over internet
WO2012170054A1 (en) * 2011-06-08 2012-12-13 hi5 Networks, Inc. Value-generating alternatives to using virtual currency
KR20160099878A (en) 2015-02-13 2016-08-23 이영승 Method and System for digital contents discount open market sevice

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0847156A2 (en) * 1996-12-09 1998-06-10 Robert L. Wolfe Music on demand from the Internet
KR20000030060A (en) * 1999-06-23 2000-06-05 주진용 The advertising method using application softwares
KR20000036488A (en) * 2000-03-17 2000-07-05 김현석 Method for using pay softwares free of charge or at a reduced price while watching advertisements
KR20010044035A (en) * 2000-04-03 2001-06-05 표국선 Advertising method in providing content services on the Internet
KR20010078606A (en) * 2000-02-09 2001-08-21 박규진 Method for advertising commercial using digital files
KR20010100544A (en) * 2000-05-03 2001-11-14 김성원 method and system for providing expensive contents

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0847156A2 (en) * 1996-12-09 1998-06-10 Robert L. Wolfe Music on demand from the Internet
KR20000030060A (en) * 1999-06-23 2000-06-05 주진용 The advertising method using application softwares
KR20010078606A (en) * 2000-02-09 2001-08-21 박규진 Method for advertising commercial using digital files
KR20000036488A (en) * 2000-03-17 2000-07-05 김현석 Method for using pay softwares free of charge or at a reduced price while watching advertisements
KR20010044035A (en) * 2000-04-03 2001-06-05 표국선 Advertising method in providing content services on the Internet
KR20010100544A (en) * 2000-05-03 2001-11-14 김성원 method and system for providing expensive contents

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100379977B1 (en) * 2000-06-20 2003-04-14 허명구 Method for providing charged contents service over internet
KR20020021910A (en) * 2000-09-18 2002-03-23 김세진 System for network-based contents trade and management service
KR20020062153A (en) * 2001-01-19 2002-07-25 엘지전자주식회사 Method of advertising and conducting electronic commercial transactions through Internet
KR20020066595A (en) * 2001-02-12 2002-08-21 주식회사 인넷컴 System for an advertisement compensation service and method for managing the same
WO2012170054A1 (en) * 2011-06-08 2012-12-13 hi5 Networks, Inc. Value-generating alternatives to using virtual currency
KR20160099878A (en) 2015-02-13 2016-08-23 이영승 Method and System for digital contents discount open market sevice

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