TW202221608A - Intelligent advertisement placement and leasing method and system - Google Patents

Abstract

The seller enters the advertising platform integration function area of this system, and selects the multiple advertising platforms that will be placed; then, the system links the registration units of these advertising platforms to register, and obtains multiple platform accounts and multiple platform payment accounts And advertising pricing method; the seller selects a profitable advertising fund in the advertising fund account function area of this system, and sets an order withdrawal percentage so that the seller will withdraw the order payment received according to the order after the order is completed. The percentage of allocation is deposited into the advertising fund account; further, the seller can also turn on a smart placement switch, allowing the smart recommendation module to use the sales benefits of the products, the advertising amount and a preferred number of days as calculation parameters, Let the smart recommendation module decide on its own to place the best combination of one of these product advertisements.

Description

Intelligent advertisement placement, leasing method and system

The present invention provides an intelligent advertisement placement and leasing method and system, which simplifies the complicated procedures for sellers to place advertisements on each platform. Further, the present invention provides a profit-sharing advertisement mode in addition to the stored-value advertisement funds. Helps reduce the cost burden for sellers to place ads.

With the development and popularization of the Internet, the market for online advertising is also growing rapidly. The development of the Internet plays an increasingly important role in advertising, and the effect of online advertising is becoming more and more tiring and obvious. Online advertising has many advantages over traditional advertising of the past. First of all, online advertisements are not limited by time and space. Using the Internet, advertisements can be sent to all corners. As long as there is an Internet, you can browse advertisement information at any time.

In the past, traditional advertisements had a single form of expression, and had strict requirements and constraints on the content and form of communication. Online advertisements have diversified forms of expression, and advertisements can appear in various forms. Users can play advertisements to generate interaction rather than just seeing advertisements. , so that users can see more publicity information and experience more products and services. The interactivity of online advertisements is the biggest advantage of Internet media. Users on the Internet can freely choose the information they think is useful to them, and they can also give back to the merchants according to the information. At the same time, it has good flexibility, and merchants can also revise advertisements based on user feedback to reduce risks and improve the effect.

Today's online advertising takes the following forms, including:

(1) Advertising space purchase, which is the most common means of publicity. Similar to advertising on TV media and magazines, companies purchase banner advertisements, text links, etc. on major portals or vertical websites to guide Internet users through Click the link to go to your own website. Its advantage is that it has a wide audience. For example, buying advertisements in major positions on portals such as Sina Sohu can directly convey a large audience. The creative forms are rich and colorful, and the popular forms such as rich media/Flash are exquisite and colorful, which are easy to catch the eye. But the disadvantage is that the price is high, the main advertising space is expensive, and it is difficult for small and medium-sized enterprises to pay attention.

(2) Obtain favorable keyword rankings on search engine advertising G****e, highlight its own advertising content, make traffic and popularity spread rapidly, and use the positioning analysis of user search keywords to achieve accurate advertising. Search engine advertising is the purchase of keywords on search engines. For example, when users search for the keyword of mobile phones, advertisements can be displayed in prominent positions. The advantages are clear positioning and direct effect, and pay-per-click to avoid excessive waste of advertising costs on irrelevant users, and can be adjusted to continuously improve the quality of investment. The disadvantage is that it requires professional marketing support. Search engine optimization is to optimize on its own website, which can obtain the preferences of search engines to obtain high rankings; and the competition is fierce, the promotion cycle is long, and professional technical support is required.

(3) Email advertisements are mass emails that deliver information to users' mailboxes. Its advantages are advantages: the cost of a single seal is low, the transfer object is clear, and the operation is simple. The disadvantage is that the response rate of the email is low, and the effective users that are actually delivered are not ideal.

(4) Auxiliary application advertisements, all other marketing promotion methods are attributed to this. Such as social networks, blogs, affiliate marketing, viral marketing and other promotion methods. Its characteristics There are different details and methods according to the individual implementation. It is difficult to evaluate the quality of the specific method. This type of method is favored by many enterprises.

At present, when stores sell products on the Internet, they need to find another channel to advertise. In addition, they also need to provide store-related information and product information. For small and medium-sized enterprises or individuals, advertising costs are a considerable budget. Therefore, simplifying the complicated procedures for placing advertisements and reducing the burden is an urgent issue at present.

In view of this, the present invention provides a method and system for placing and leasing smart advertisements. In the method, a plurality of sellers enter the seller management module of the system to first register a member account, write member information and establish an advertisement account; further, enter the commodity editing function area Edit the plural product information of its plural products.

Further, multiple sellers enter the advertising platform integration functional area of the seller management module, and select the multiple advertising delivery platforms that will place the advertisements of these products; then, the system links the registration units of these advertising delivery platforms to register, and Obtain multiple platform accounts, multiple platform payment accounts and advertising pricing methods.

Further, multiple sellers select profit-sharing advertising funds in the functional area of advertising funds account, and set the order allocation percentage, so that the seller can deposit the received order payment into the advertising funds account according to the order allocation percentage after the order is completed. .

Further, the plurality of sellers select the commodities to be advertised on the commodity list in the commodity placement functional area and which platforms of the advertisement placement platforms the commodities are to be advertised on.

Further, an advertising fee deduction unit is calculated according to the advertising delivery of the platform accounts. Calculate the required payment for an advertisement placement fee by means of the price method, and automatically transfer money from the advertising fund account to the payment account of these platforms.

Preferably, the system provides an intelligent recommendation module, the seller inputs the start time and end time of an analysis date interval, and a statistical analysis unit analyzes the seller's commodities on the shopping platforms according to the date interval. Each benefit index, and the one with the highest benefit index is displayed in the seller management module for the seller's reference; further, the seller can also turn on a smart delivery switch, so that the smart recommendation module can be based on the product's performance. The sales benefit, the advertisement amount, and an optimal running days are used as calculation parameters, so that the intelligent recommendation module can decide by itself to place an optimal combination of the commodity advertisements.

Preferably, the system provides a warning value setting, and when the number of days for which the advertisement amount can be placed is lower than the warning value, a reminder message is sent to notify the seller.

100: Internet

10: Advertising platform

20:Seller Management Module

30: Smart recommendation module

40:Database Module

S1~S10: Process steps of intelligent advertisement placement and leasing method

[Figure 1] Schematic diagram of intelligent advertisement placement and rental system;

[Fig. 2] The flow chart of intelligent advertisement placement and leasing method;

[Figure 3] The flow chart of establishing multiple advertising platform accounts;

[Figure 4] Flow chart of stored-value and profit-sharing advertising funds;

[Figure 5] Flow chart of product synchronization and advertisement placement;

The following examples illustrate the purpose, content and advantages of the present invention. The following examples further describe the specific implementations of the present invention in detail. The following examples are only used to more clearly illustrate the technical solutions of the present invention, and cannot be used to limit the protection scope of the present invention.

The present invention is a method and system for delivering and leasing intelligent advertisements, as shown in FIG. 1 , wherein the system includes: an Internet 100, including a plurality of advertisement delivery platforms 10, and the advertisement delivery platforms 10 respectively have a registration unit for In order to provide multiple sellers to place advertisements for registration, and an advertisement placement information to describe an advertisement placement pricing method of these advertisement placement platforms; a seller management module 20, through the Internet 100 to link these advertisement placement platforms 10 , which integrates and manages all the procedures for the sellers to place advertisements on the advertisement delivery platforms 10; the seller management module 20 includes: a member management functional area, which provides the sellers to register a member account, write a member information, and create a member Advertising account; a product editing functional area, which provides the sellers to edit multiple product information of their multiple products, and create a product advertisement page for these products to be advertised; an advertising platform integration functional area, providing a delivery platform Select, let the sellers choose the advertisement placement platforms 10 that will place the commodity advertisements. When the sellers select the advertisement placement platforms 10 to place the advertisements on, the system automatically sends the advertisements to the advertisement placement platforms according to the agreement. 10. The registration unit is registered, and after registration, multiple platform accounts are obtained, and multiple platform payment accounts and the advertising pricing method are obtained. The member accounts of these sellers are bound to these platforms. The platform account and the advertising account are bound to the platform payment accounts; a product placement functional area provides a list of the sellers' products, allowing the sellers to select the products to be placed and the advertisements to be placed. platform 10; and an advertising fee account functional area, in order to make these sellers have no pressure on advertising budget, and thus attract the willingness of these sellers to advertise, further provide a profit-sharing advertising fee method, so that these sellers have orders when they have orders. After the transaction is completed, the received order payment will be deposited into an advertising amount according to a set percentage of the withdrawal amount to the advertising money account; an advertising money deduction unit will calculate the required payment according to the advertising pricing method of the platform accounts. an advertisement placement fee, and automatically transfer money from the advertisement money account to the payment accounts of these platforms; an intelligent recommendation module 30, which is connected to the seller management module 20, provides historical benefits of advertisement placement according to the commodities of the seller The reference includes an analysis date interval, allowing the sellers to input a start time and an end time to be analyzed; and a statistical analysis unit to analyze the seller's products on the shopping platforms according to the date interval Each item is a benefit index; a database module 40, which is linked to the seller management module 20, includes a member database, which stores the member accounts, the member information and the advertising money accounts; a commodity database, which stores The commodity information of the commodities of the sellers; and an advertisement history database to record a viewing record, a click record, a number of advertisement orders, a broadcast time, a number of commodity sales, A sales amount and a delivery platform.

In an embodiment of the present invention, the intelligent recommendation module is connected to the seller management module, and provides a reference of historical benefits of advertising based on the commodities of the sellers in the module, including the analysis date interval, the sellers input The start time and the end time to be analyzed; the statistical analysis unit analyzes the products of all the sellers in the module according to the date interval in the module Each of these efficiency indicators on some shopping platforms.

In an embodiment of the present invention, the benefit index of the intelligent recommendation module includes an ad viewing count, an ad click count, an ad order count, an ad transaction amount, an ad spending amount, a sales benefit, a conversion rate, and a rate of return.

In an embodiment of the present invention, the benefit index further includes an indicator that the number of views of a product is higher than that of other products, and the calculation formula of the number of views of the product is higher than that of other products = {(product with the highest pageviews/product with the lowest pageviews)-1}%; If the calculated value is lower than 1%, the value will not be displayed. If the pageview is 0, the system will turn it to 1 uniformly.

In a preferred embodiment of the present invention, the above-mentioned "views" in which the number of views of the product is higher than other product indicators can also be, but not only, the number of searches for a popular keyword, the number of sales of the product, the number of clicks on the advertisement, and the number of clicks on the advertisement. The number of insertion orders is replaced.

In an embodiment of the present invention, the seller can also turn on a smart delivery switch of the smart recommendation module, so that the smart recommendation module can rely on the sales benefit, the advertising amount, the number of days available for delivery, and a preferred The number of days of serving is used as a calculation parameter, allowing the intelligent recommendation module to decide on its own to place one of the best combinations of these product advertisements.

A preferred embodiment of the best combination of the intelligent recommendation module of the present invention is as follows, for example: there are 5 commodities (a, b, c, d, e) originally placed in the commodity, and the advertisement placement cost is an average of every Day 50+40+30+20+10=150 (RMB), the remaining advertising amount is 1,500 (RMB), the remaining available days are 10 days, the warning value is set to 10 days, and the optimal number of days is set to 15 The individual sales benefits of the 5 items are a: 40%, b: 30%, c: 20%, d: 10%, e: 0% and the calculation methods are shown in the following table:

由上表結果，本系統該智能推薦模組關閉c、d、e的該商品投放選擇，並通知該些商品的該些廣告投放平台取消該些商品廣告投放，進一步通知該賣家儲值該廣告金額。

From the results of the above table, the intelligent recommendation module of this system closes the selection of the product placement of c, d, and e, and informs the advertisement placement platforms of these products to cancel the advertisement placement of these products, and further informs the seller to store the value of the advertisement. amount.

In an embodiment of the present invention, the above-mentioned smart recommendation module determines the optimal combination according to the sales benefits of the commodities, and the sales benefits can also be replaced with one or more combinations of the benefit indicators.

In an embodiment of the present invention, the commodity editing functional area of the seller management module further provides an advertisement template so that the sellers can apply the advertisement template to the commodities to be placed.

In an embodiment of the present invention, the advertising money account function area further provides a remittance link setting for the sellers to set up a common remittance account, which is convenient for the sellers to deposit the advertising amount for advertising.

In an embodiment of the present invention, the advertising money account functional area further provides that the sellers deposit the advertising amount into the advertising money account at any time in a stored-value advertising money method.

In an embodiment of the present invention, the functional area of the advertising money account further provides a warning value setting, and when the remaining days of the advertising amount is lower than the warning value, a reminder message is sent Notify those sellers.

In an embodiment of the present invention, the advertising fund account functional area, further, when the advertising fund account balance is insufficient, notifies the advertising platform integration functional area to close the advertisement delivery platforms selected by the product delivery.

In an embodiment of the present invention, in the profit-sharing advertising payment method, after the order is completed and the money is received, a deferred number of days can be set to prevent returns and refunds.

In an embodiment of the present invention, the conversion rate is calculated by calculating the number of people who successfully purchased the product among the number of visitors who viewed the product; conversion rate=(number of buyers/number of visitors who viewed)*100%.

In an embodiment of the present invention, the calculation method of the rate of return is, how much turnover can be generated for every dollar of advertising fees spent; rate of return=(total revenue/advertising expenditure)*100%.

In an embodiment of the present invention, the sales benefit calculation method is, in the advertisement placement interval, the total turnover generated by the commodities.

The present invention is a method and system for placing and leasing smart advertisements, as shown in [Fig. 2], wherein the steps of the method are as follows:

S1. A seller enters the system, a seller management module, to first register a member account, write a member profile and create an advertising account;

S2. The seller enters the product editing functional area of the seller management module, edits the multiple product information of its multiple products, and creates a product advertisement page for one of the products to be advertised, or uses an advertisement template to apply it to the desired product. those products placed;

S3. One of the delivery platforms in the integration functional area of the advertising platform of the seller management module receives an instruction from a seller to select multiple advertising delivery platforms to place advertisements on these products; then, the system connects to one of these advertising delivery platforms The registration unit performs the registration process and obtains multiple platform account numbers, multiple The platform payment account and an advertisement placement pricing method; the placement platform binds the seller's member account to these platform accounts, and the advertising money account is bound to these platform payment accounts;

S4. The seller management module receives an instruction from the seller to select a profit-based advertising fee and set an order withdrawal percentage in an advertising fee account functional area, so that the seller will receive the order payment according to the order payment after the order is completed. The order allocation percentage is credited to the advertising account;

S5. Further, the seller inputs a start time and an end time in an analysis date interval of an intelligent recommendation module, and a statistical analysis unit analyzes the seller's commodities on the shopping platforms according to the date interval Each item of a benefit index, and according to the highest benefit index of each item is displayed in the seller management module for the seller's reference;

S6. Further, the seller can also turn on a smart delivery switch, and let the smart recommendation module use the sales benefit of the products, the advertising amount and a better delivery days as calculation parameters, and let the smart recommendation module automatically Decide on the best combination to place one of these product advertisements;

S7. The seller sets a warning value in the functional area of the advertising money account, and when the number of days that one of the advertising amounts can be placed is lower than the warning value, a reminder message is sent to notify the seller;

S8. The seller management module receives an instruction from the seller in a commodity list in a commodity placement functional area, and selects the commodities to be advertised and which platforms of the advertisement placement platforms the commodities are to be advertised on;

S9. Further, an advertising payment deduction unit calculates an advertising delivery fee to be paid according to the advertising delivery pricing method of the platform accounts, and automatically transfers funds from the advertising payment account to the platform payment accounts;

S10. Further, when the balance of the advertising fund account is insufficient, notify the advertising platform integration functional area to close the advertising delivery platforms selected for the product delivery.

Another embodiment of the present invention, as shown in FIG. 3 , is the process steps of establishing an account for the system to link these advertisement delivery platforms:

a1. Enable the selection of the delivery platform in the integration function area of the advertising platform of this system, and check the multiple advertising delivery platforms that deliver the advertisements of these products;

a2. After that, the system will link the Ads Api of these advertising platforms to create an account for registration, and create an Ads account budget;

a3. Further, enter the Shopping Content Api of these advertising platforms, create a Merchant Center account and link the Ads account;

a4. Go back to the Ads Api approved merchant center link of these advertising platforms;

a5. Finally, return to the system and write the data back to the local DB.

Another embodiment of the present invention, as shown in [FIG. 4], is the process steps of the stored-value advertising funds in the advertising funds account functional area of the system:

b1. The seller (store) selects the stored-value advertising payment method in the system, and the system determines whether the seller has established an advertising account;

b2. If yes, go to the shopping cart checkout process screen and let the seller choose the amount of stored value to buy;

b3. The system confirms whether the seller has completed the payment;

b4. If yes, enter the stored value process to update the amount of the advertisement account and store the stored value record.

Another embodiment of the present invention, as shown in [FIG. 4], is the process steps of the profit-sharing (withdrawal) advertising fee in the advertising fee account functional area of the system:

c1. When the seller has an order established, the system determines whether the seller has opened the profit-sharing (provisioning) advertising fee;

c2. If yes, deposit the advertising amount into the advertising fund account according to the percentage of the withdrawal.

In the above-mentioned embodiment, the settlement process of the profit-sharing (withdrawal) advertising funds determines whether the order needs to be withdrawn one by one during settlement.

Another embodiment of the present invention, as shown in [Fig. 5], is the process steps of synchronizing the system with one of the advertisement placement platforms and placing advertisements in the system (local end), first obtain the ads placement product table, and then obtain For all valid products that are on the store shelves and within the validity period, further compare the differences between the two. If there is a difference, update the ads delivery product table. If there is no difference, compare the products on the advertising delivery platform (cloud).

Another embodiment of the present invention, as shown in [Fig. 5], is the process steps of synchronizing the product between the system and the advertisement delivery platforms and placing the advertisement on the advertisement delivery platform (cloud). First, confirm that the advertising campaign has been established, After confirming that the merchant center account domain verification of these advertising platforms has been approved, further obtain the ads delivery product table, and then obtain all the products of these advertising platforms merchant center, further compare the differences between the two, and update these if there are differences. Merchant center products on the advertising platform.

To sum up, the present invention provides an intelligent advertisement placement and rental method and system, which can easily place its products on multiple advertisements on external channels through the system, and sellers do not need to apply for an account in each advertisement on external channels, and Throws the product information for delivery. Through the method and system of the present invention, the advertisement placement function is enabled, and the system automatically establishes various external channel advertisement accounts for merchants and automatically sends commodity advertisement materials, saving many small and medium-sized enterprises needing to find another advertiser to operate. In addition, this system has a unique method of withdrawing revenue to advertising funds. It is not necessary to store a large amount of money in advance. The advertising funds can be withdrawn when there is order income, so that sellers can buy advertisements painlessly. Whether it is the method of income provision or self-restored advertising money, the system will intelligently match the product group with the best daily budget Combined, you can put your own products or designated products intelligently.

All the features disclosed in the present invention shall be implemented in any combination, and each feature disclosed in the present invention shall be replaced by substitutes of the same, equal or similar purpose; therefore, unless expressly specified, each A feature is only one example of a class of equivalent or similar features.

100: Internet

10: Advertising platform

20:Seller Management Module

30: Smart recommendation module

40:Database Module

Claims (10)

An intelligent advertisement placing and leasing method and system, using an Internet to connect multiple advertisement placing platforms, wherein the intelligent advertisement placing and leasing system includes: A seller management module that links the advertising platforms through the Internet, including: A member management functional area, providing the sellers to register a member account, write a member information, and create an advertising account; An advertising platform integration functional area, including a delivery platform selection, allowing the sellers to select the advertising delivery platforms to be advertised. Further, the system automatically links the registration unit of the advertising delivery platforms, and the system performs registration and obtains multiple Platform account number, multiple platform payment account numbers and multiple platform advertising pricing methods; and An advertising money account functional area, including a profit-sharing advertising money method, allows the sellers to deposit an advertising amount into the advertising money account according to a withdrawal percentage after the order is completed. According to the intelligent advertisement placement and rental system described in item 1 of the scope of application, the system further includes a database module, which is linked to the seller management module, and includes a member database, which stores the member accounts and the member information. and these advertising funds accounts; a commodity database, which stores multiple commodity information of the commodities of the sellers; and an advertisement history database, which records a viewing record, a click record, and an advertising order of the advertisements placed by the commodities number, a broadcast time, a commodity sales number, a sales amount and a delivery platform. According to the intelligent advertisement placement and leasing system described in item 1 or item 2 of the scope of application, the system further includes an intelligent recommendation module, which is linked to the seller management module, and includes an analysis date interval for the sellers to input the required a start time and an end time of the analysis; and a statistical analysis unit to analyze the seller's products on the shopping platforms according to the date interval Each of the above one benefit index. For the intelligent advertisement placement and rental system described in item 1 of the scope of application, the seller management module further includes a commodity placement functional area, which provides a list of commodities owned by the sellers, and allows the sellers to select the commodities to be placed. Products and the advertising platforms to be placed on. For the intelligent advertisement placement and leasing system described in Item 1 of the scope of the application, the functional area of the advertisement account further includes an advertisement deduction unit, which calculates an advertisement that needs to be paid according to the advertisement placement pricing method of the platform accounts. The advertising fee will be automatically transferred from the advertising account to the payment account of these platforms. For the intelligent advertisement placement and rental system described in item 3 of the scope of application, the intelligent recommendation module further includes an intelligent placement switch, which can enable an algorithm to calculate the best one of the advertisement placement platforms for the commodities to be placed on. combination. According to the intelligent advertisement placement and rental system described in item 3 of the scope of application, the statistical analysis unit analyzes the commodity database of the sellers in the member database and the commodities on the shopping platforms according to the date interval. each of the performance indicators. For the intelligent advertisement placement and leasing system described in Item 3 of the scope of the patent application, the benefit index includes a number of advertisement views, a number of advertisement clicks, a conversion rate and a rate of return. A method and system for placing an intelligent advertisement and leasing, wherein the steps of the method for placing an intelligent advertisement and leasing are as follows: S1. One of the seller management modules of the system, one of the advertising platforms, one of the integration functional areas, one of the delivery platforms, receives an instruction from a seller to select a plurality of commodity advertisements to be delivered and a plurality of advertisement delivery platforms to be delivered; S2. After that, the system connects to one of the registration units of these advertising delivery platforms, and the system performs the registration process and obtains multiple platform account numbers, multiple platform payment accounts and an advertising delivery pricing method; S3. The delivery platform binds a member account to these platform accounts, and an advertising account to bind these platform payment accounts; S4. The seller management module receives an instruction from the seller to select a profit-based advertising fee and set an order withdrawal percentage in an advertising fee account functional area, so that the seller can make the order payment according to the order payment after the order is completed. The percentage of order withdrawal is credited to the advertising account; S5. The seller management module receives the seller's product list in a product placement functional area, and selects the products to be advertised and an instruction to advertise the products on which platforms of the advertisement placement platforms; S6. Further, an advertising fee deduction unit calculates an advertising delivery fee to be paid according to the advertising delivery pricing method of the platform accounts, and automatically transfers funds from the advertising fee account to the platform payment accounts. According to the intelligent advertisement placement and leasing method described in Item 9 of the scope of application, the advertisement account function area further includes a warning value, and when one of the available days of the advertisement amount is lower than the warning value, a reminder message is sent to notify the seller.

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