KR20000054721A - System and Method of auction using a advertisement - Google Patents

Abstract

PURPOSE: A method for selling products at auction using advertisements is provided to make purchasing applicants buy cheaper products without influencing benefits of selling applicants at auction, by gathering reserve funds for the advertisements seen by bidders to pay successful bidders the reserve funds, and to increase advertising efficiency by making the purchasing applicants see the advertisements when the purchasing advertisements bid at the auction. CONSTITUTION: A method for selling products at auction using advertisements comprises the steps of: making selling applicants and purchasing applicants connect to an auction site; making the selling applicants register selling products at auction; if the purchasing applicants apply for bidding, presenting the advertisements on web browsers of the purchasing applicants; if the purchasing applicants see the advertisements for regular time or connect to a corresponding web site, registering the bidding; reserving funds for products at the auction for making the purchasing applicants see the advertisements; deciding a successful bidder at a closing time; making the successful bidder decide amounts of money by subtracting the amounts of money as reserve funds at a highest bid price; if the decision is made, making a selling applicant deliver the products to the successful bidder; and making an operator pay the selling applicant the reserve funds.

Description

Auction system and method using advertisement {System and Method of auction using a advertisement}

The present invention relates to a method and apparatus for auctioning an auction system based on an open network such as the Internet. More specifically, in the auction, a large number of purchasers must bid, and when a purchaser requests a bid to win a certain item, the buyer shows a certain advertisement to the purchaser, and the reward is paid for the auction item. It is about the auction system and auction method that supports the winning bid price to be paid by the successful bidder when the savings are completed.

As the use of the Internet has increased and e-commerce sites have increased exponentially, various e-commerce models have emerged.

Conventional models of e-commerce over the Internet generally include: 1) Internet shopping malls such as Amazon (www.amazon.com), department stores, 2) eBay (www.eBay.com), and Auction (www.auction.co.kr). Various forms are known, such as the same auction or reverse auction, and 3) the form of a joint purchase that gathers buyers to purchase a product at a given price. Among them, auction and reverse auction sales are receiving the most attention.

Auctions are considered the most profitable e-commerce models because they cannot easily penetrate companies that sold products offline. However, over time, competitors with various auction models are emerging.

In order to gain an edge in the fierce competition among these auction companies, an auction model that is more favorable to purchasers who want to purchase goods through auctions is needed. However, unilaterally favoring buyers can make profits from salespeople worse and give up salespeople at auction.

The market that is drawing more attention than the auction on the Internet is the advertising market. The Internet advertising market is growing rapidly every year. The internet advertising market was focused on banner ads. The advertiser posted a banner ad on the portal site and paid the portal site an advertising fee of 10-50 won per impression, depending on the number of impressions. In case of Goldbank (www.goldbank.co.kr), the user will receive a certain amount of advertising fee per click from the advertising company. Attracted a lot of attention. Recently, the Internet advertising market has exploded and various kinds of advertisements are appearing as advertisers demand more effective advertising methods. Since e-commerce companies, portal sites, and content companies are an important revenue source, they are interested in new advertising methods with high advertising effectiveness.

The present invention was created in order to solve the above problems, in the auction using an open network, such as the Internet, when a purchaser applies for bidding shows a specific advertisement and the accumulated money after accumulating the price to see the advertisement in the auction goods Using a system and method to support successful bidders, buyers can purchase goods cheaper than other auction methods without affecting the profits of the sellers. There is this.

1 is a block diagram illustrating an embodiment of an auction system using advertisements according to the present invention.

2 is a flow chart illustrating a schematic process for explaining the method of the present invention.

3 shows what appears on a website when a sales prospector registers a sale article.

Figure 4 shows the bid registration information form of the purchaser who appears on the website when the purchaser registers the bidding information.

*** Explanation of symbols for the main parts of the drawing ***

141 Collected Reserves Field 142 List of Bidder

143 Bid Information Transfer Button 150 Auction Controller

151 Advertising Control Unit 153 Auction Items DB 154 Delivery Program

155 Auction Program 156 User Management DB 157 Bidding DB

158 Advertising DB 159 Bidding Button

Auction operation system according to the present invention,

In the operating system using a terminal, a server, and an open network connecting the terminal and the server,

The server includes an advertisement DB for storing an advertisement document; A user management DB which stores information on purchasers and sellers; Information on the products being sold at the auction is registered auction article DB; A bid DB that stores ad reserve information for past and current bidding information and auction items; An auction program to conduct an auction; A delivery program that transmits the winning result to buyers and sellers; An auction control unit for recording the information inputted by the seller and purchaser who participated in the auction in a user management DB, auction article DB, and a bidding DB, proceeding with the auction using an auction program, and notifying a successful bid result using a delivery program; In conjunction with the advertising document DB, user management DB, and bidding DB, the advertisement in the advertising DB is sent to the bidder based on the characteristics of the bidder (age, gender, hobby, etc.) and the type of the item registered in the auction, and the advertising reserve DB Characterized in that it has an advertising control unit to register.

The terminal refers to a computer, a dedicated terminal, a device such as a mobile phone that can be connected to an open network such as the Internet.

Auction method according to the present invention,

Steps for the sales and purchasers to access the auction site, for the sellers to register the items to be sold through the auction, and for the bidders to write the desired price for the items among the items registered in the auction. And when the buyer applies for bidding, the advertisement appears in the buyer's web browser, and when the buyer sees the advertisement or accesses the advertisement site for the designated period of time, the bidding is registered and the price earned in the auction item It is characterized in that it has a stage and the auction deadline, the stage of determining the successful bidder, the successful bidder pays the amount of money except the accumulated amount of the successful bidder, and the seller wishes to deliver the goods to the successful bidder.

Here, the term "article" refers to an article having a shape or an article having no shape. Ordinary goods refer to fluids such as desks, chairs, computers, etc. In this specification, intellectual property such as real estate such as buildings or lands, patent rights, utility model rights, design rights, trademark rights, copyrights, or providing lunch with a famous person, etc. This includes both fluids and bodies without promises. The term "delivery" usually refers to the transport of a fluid from one place to another, but this specification includes the conclusion of a contract, such as changing the owner of a property, transferring an intellectual property, or fulfilling a promise. It is equally used herein below.

Here, the purchase prospective person refers to a person who wishes to purchase an article, and the bidder refers to a person who participated in an auction for the purpose of purchasing the article. Hereinafter, in the present specification, the bidder and the purchaser have the same meaning.

Here, the reserve refers to the price of seeing the advertisement when the buyer wishes to participate in the auction. This reserve is not paid to the purchaser who saw the advertisement, but the other buyers who participated in the auction of the same product gathered together with the reserves obtained after viewing the advertisement to support the successful bidder after the auction is closed. For example, if the advertisement shows that 50 won is paid at a time and 20 purchasers participated in the auction, 1,000 won will be accumulated, and after the auction closes, the successful bidder will be reduced by the amount of 1,000 won. Just do it.

Hereinafter, with reference to the drawings will be described in detail. However, these drawings are for illustrative purposes only and the present invention is not limited thereto.

1 illustrates a configuration of an auction system according to the present invention, and includes a web browser 100, a web server 120, an internet access network 110, and a website 160.

The server 120, the auction control unit 151, the advertisement control unit 152, auction article DB 153, delivery program 154, auction program 155, user management DB 156, bidding DB 157, Ad DB 158 consists of a device for connecting and managing a website and a common gateway (not shown).

The auction control unit 121 records the information inputted by the seller and purchaser who participated in the auction in the user management DB (156), the auction article DB (153), the bidding DB (157), and the auction program (154) and delivery program (154) to proceed with the auction process.

The advertisement control unit 152 is linked to the advertisement document DB 158, the user management DB 156, the bidding DB 157 based on the characteristics of the bidder (age, gender, hobby, etc.) and the kind of goods registered in the auction. It serves to send the advertisement in the advertising document DB (152) to the bidder and register the advertising reserve in the bidding DB (157).

The auction article DB 153 is registered with the information of the article that the seller wishes to sell in the auction. This information is displayed on the website 160 by the auction control unit 151 through the auction program 155.

The bidding DB 157 stores past and present bidding information and information on advertisement reserves for auction items registered in the current auction.

The advertisement DB 158 is composed of at least one advertisement file, which appears in the user's web browser 100 when the purchaser clicks the bid button. , A degree of income, etc.) and a kind of auction item (electronics, computer, etc.). That is, in the case of a man in his twenties, a computer or sports-related advertisement can be characterized by a camera company advertisement if the auction item is a camera, and the advertisement contents can be characterized based on the propensity of the purchasers or the auction item.

2 is a schematic flowchart for explaining the method of the present invention.

First, the internet user accesses the auction site 160 through the internet network 110 (step 300), inputs his ID as user identification information, and enters a password if there is a password. Then, the user identification information is transmitted to the web server 120 and the web server 120 checks whether the user identification information is a member (step 301), and if not registered as a member, registers as a member (step 302). The registered information is registered in the user management DB 156 by the auction control unit 151 (step 303). If the user is registered as a member, the member identification number is transmitted to the common gateway interface (step 304).

The seller wishes to register information (item description, initial bid, manufacturing company, etc.) of the item to be sold in the auction. (Step 305) The seller-desired information is registered by the auction controller 151 through the auction program 154. It is stored in the auction article DB (153). Figure 3 shows what appears on the web browser screen after the seller wishes to register the auction item.

The purchaser wants to find and bid on the items that he / she wants to purchase among the items registered in the auction (step 306). When the buyer presses the bid participation button 159, the advertisement file is stored in the advertisement DB 158 by the advertisement controller 152. Among the advertisements related to the items registered in the auction or the advertisement file in accordance with the preferences of the purchaser registered in the user management DB (156) is selected and displayed on the website (160). The time displayed on the screen is about 20 seconds to 5 minutes, and preferably 30 seconds to 2 minutes. If it is shorter than 30 seconds, the advertisement contents cannot be sufficiently delivered to the buyer, and if it is more than 2 minutes, it can be boring.

When the purchaser sees the contents of the advertisement file, a form for registering a bid appears in the web browser of the purchaser by the advertisement controller 152 and inputs a bid. When the bidder presses the send button 143, the bid is stored in the bidding DB 157 by the auction control unit 151 and appears in the bidder list 142 of the website, the advertising control unit 152 is the price to see the advertisement The bidding DB (157) will be credited as reserves for the auction item. The reserves earned by the bidders for the auction item by looking at the advertisement will appear in the reserve field 141 in Figure 3 (step 308).

At the auction, the same purchaser can bid several times, so when the buyer wants to bid, the advertisement can be displayed and the number of bids or the number of bids can be limited. It is desirable to limit the amount of reserves paid once to five times. If more than five times the advertising effect is halved.

When the auction deadline is determined by the auction deadline, the auction control unit 151 notifies the successful bidder and the sales hopeful person through a delivery program 154 such as an e-mail or a mobile phone text message (step 309). At 151, the bidder notifies the bidder to pay the amount deducted by the bidders collected by the bidders. For example, if the winning bid of the item was 10,000 won, and the bidders saw the advertisement during the bidding process, the amount of money earned was 50 won per one time and the bidders had 20 bids, the total amount would be 1,000 won (= 20 * 50 won). The successful bidder only needs to pay 9,000 won. Reward Points 1,000 Won Once the delivery of goods is completed, the operator pays the seller.

The successful bidder pays for the winning item (step 310). The sales hoper delivers the goods when the payment is confirmed by the successful bidder. (Step 311) When the successful bidder receives the goods, the operator sells the advertising reserve. Payment will be made to the applicant.

In the above embodiment, when the purchaser selects an item to purchase and then presses the bid participation button 159, the corresponding advertisement is displayed in the bidder's web browser and after completing the advertisement, the bidder forms the bidding form as shown in FIG. After selecting the item to be purchased and pressing the bid button 159, a form for inputting a bid amount as shown in FIG. 4 appears, and pressing the send button 143 after entering the bid amount causes the banner to be controlled by the advertisement controller 152. Simple advertisements such as advertisements will appear on the website. When the purchaser clicks on an advertisement and accesses the corresponding site, the auction control unit 151 may register the bidding result in the bidding DB 157 and the bidder's bidding result may be registered in the bidder list 142. There is also.

In the above embodiment, when different bidders participate in a bid at a similar time, the bid of the person who first presses the bid participation button 159 is registered first. When the auction closes, when different bidders participate in the bidding at the same time, the winners are determined in the order of the first bidder who indicated the bid, the higher the bidder, and the more bidders. .

The present invention can be applied to both auctions and modified auctions in which a number of purchasers compete to purchase a particular item.

According to the present invention, the bidders collect the reserves for the advertisement and pay to the successful bidders, so that buyers can purchase goods cheaper than any other auction method without affecting the profits of the sellers who participated in the auction. The advertising effect is higher than any advertising technique because they must see the advertisement during the bidding process.

In addition, the more bidders, the higher the reserves of advertisements, so the amount paid by the successful bidders is lowered. In order to register a lower initial bid price, the auction site can be activated naturally.

Claims (8)

Auction operation system according to the present invention, In the operating system using a terminal, a server, and an open network connecting the terminal and the server, The server includes an advertisement DB for storing an advertisement document; A user management DB which stores information on purchasers and sellers; Information on the products being sold at the auction is registered auction article DB; A bid DB that stores ad reserve information for past and current bidding information and auction items; An auction program to conduct an auction; A delivery program that transmits the winning result to buyers and sellers; An auction controller for recording the information inputted by the seller and purchaser who participated in the auction in a user management DB, an auction article DB, and a bidding DB, proceeding with the auction using an auction program, and notifying a successful bid result using a delivery program; In conjunction with the advertising document DB, user management DB, and bidding DB, based on the characteristics of the bidder (age, gender, hobby, etc.) and the type of goods registered in the auction, the advertisement in the advertising DB is sent to the bidder and the ad reserves the bidding DB. An auction system using advertising, characterized in that it has an advertising control unit to register in. The method of claim 1, wherein the advertisement DB is composed of at least one advertisement file, the advertisement file is predetermined according to the characteristics of the buyer, such as age, gender, hobby, income level, etc. Auction system using advertising, characterized in that consisting of a group of. According to claim 1, when the bidder sees the advertisement advertising unit records the information on the ad reserves in the bidding DB, and when the auction is closed, the auction control unit through the delivery program the bidders collected by the bidders watching the advertisement at the successful bidder through the delivery program The auction system using advertising, characterized in that notified to pay the amount subtracted. The auction method according to the present invention includes the steps of selling and wishing buyers to access the auction site, registering the goods to be sold by the aspiring seller and selling the goods to the goods which the buyer wishes to purchase among the items registered in the auction. Write down the desired price, apply for a bid, and if the purchaser applies for bidding, the advertisement appears in the web browser of the purchaser, and if the buyer sees the advertisement for a specified time or accesses the relevant website, the bidding is registered. The stage in which the price paid for the auction item is accumulated in the auction item, the auction deadline is determined, the successful bidder pays the amount of the successful bidder minus the accumulated amount, and the sales prospector delivers the item to the successful bidder; The operator has a step of paying the accumulated amount to the seller Yonghan auction method. 5. The auction method according to claim 4, wherein bidders use the reserves collected after viewing an advertisement as part of a successful bidder after the auction closes. The auction method according to claim 4, wherein the number of bids of the bidders or the number of payouts of the advertisement reserves are limited when the same bidders bid a plurality of times. The auction method according to claim 4, wherein the bidder shows an advertisement when the bidder inputs information on the bid price, and the bidding information is registered when the bidder views the designated advertisement contents or accesses the corresponding advertisement site. The auction method according to claim 4, wherein, when a bidder displays a bid intention when a bidder tries to bid, an advertisement is displayed and information about a bid price can be input after viewing the advertisement.