KR100328142B1 - Method for commercial dealing on internet auction utilizing voluntary shopping mall - Google Patents

Abstract

The present invention provides a psychological effect that the advertisement effect can be obtained through autonomous shopping mall configuration without resolving the objection that the seller feels due to the price exposure competition during the reverse auction process on the Internet. The present invention relates to a reverse auction e-commerce method using an autonomous product advertising store that can satisfy more advertising opportunities and optimal pricing opportunities for sellers and consumers by allowing more reverse auction participants to be secured without seller's rejection.

That is, the electronic commerce method according to the present invention has a specific address (web server) on the Internet, and the web server includes a storage device for storing a DB such as a firewall, a controller, an application program, member information, and product information, if necessary. By installing the same peripherals and setting up a two-way mail server from the web server to the trading party in order to notify whether or not the transaction is completed through reverse auction, electronic commerce through reverse auction is achieved through six steps. Member registration step (S1) divided into buyers and sellers for commerce, product registration step (S2) to register the product in the autonomous advertising store on the web server by the seller, product advertising step to send the registered product to the buyer for advertising (S3), the reverse auction purchase request step (S4) where the buyer makes a purchase request after seeing the advertised product, by the participation of the buyer and seller Discussion purchasing decision step (S5), is composed of pay steps (S6) to complete the transaction costs paid by the care center established in accordance with the reverse auction.

Description

Method for commercial dealing on internet auction utilizing voluntary shopping mall}

The present invention relates to a reverse auction e-commerce method using the formation of autonomous product advertising stores, and more particularly, to allow the seller to autonomously form an exhibition store during the reverse auction process and to advertise the sale price exposure. As a result, it is possible to secure and attract more reverse auction bidders, and to automatically notify and individually manage the products requested by buyers to sellers so that reverse auctions can be made more quickly from more bidders. The present invention relates to a method of reverse auction e-commerce using an autonomous product advertising store that can satisfy both an opportunity and an optimal pricing opportunity.

In general, reverse auction is a method that can be implemented only by using an internet network, and when a buyer (a buyer) places an auction through a purchase request (suggest purchase price), sellers participate in the auction and compete for price reduction. It is the method that consumers select the product of the company that has offered the lowest price among them.

That is, the above-mentioned e-commerce method by reverse auction usually includes a buyer order procedure in which a buyer accesses an e-commerce server through the Internet, inputs information and order information of a product to be purchased, and a seller uses e-commerce through the Internet. After confirming the purchaser information by connecting to the server, the seller's bidding procedure to enter the information of the products available for sale and the conditions of the sale, and the server administrator confirms the purchase period or the end of the sales period for each product information, and confirms the success or failure of the transaction. As a result, it consists of the procedure of signing a transaction to relay between each trading party.

Therefore, in order to facilitate the reverse auction, the participation of the supplier (seller) becomes an indispensable element, and the buyer's choice of conditions varies according to the participation of the seller.

However, the conventional reverse auction using the Internet does not provide the buyer with the opportunity to search for the existence of the seller of the product to be purchased. If the sale was not established, it resulted in the rejection of price exposure and wasted time.

In addition, if there is a buyer's purchase request, the server administrator continuously checks this and notifies the seller, or the seller has to check the situation where the reverse auction of his product is in progress at any time. there was.

Therefore, buyers do not receive price offers from many sellers, which are the essence of reverse auctions, and even if they apply for reverse auctions, they often have no bidders. Or they had to apply for a reverse auction and wait.

In addition, from the seller's point of view, the conventional reverse auction method tends to be rejected by the sellers because of the recognition that the existing reverse auction is unilaterally focused on buyers.

Accordingly, the present invention has been made to solve the above problems, the object of the present invention is to automatically configure a product advertising display store autonomously to the seller who registers to participate in the reverse auction, with the expectation that the sale or advertising It is possible to continuously attract more reverse auction participants, and if there is a purchase request for a product corresponding to the buyer's request, it is automatically displayed to the seller in a separate control window, so that the situation of the reverse auction buyer can be identified more quickly and easily. In addition, the present invention provides a reverse auction e-commerce method using an autonomous product advertising store that enables reverse auctions.

In order to achieve the object of the present invention, the reverse auction e-commerce method using the autonomous product advertising store according to the present invention, when a buyer connected through a computer network of a specific address is a non-member, receives the details and inputs an identification code to each of them. A member registration step of granting a password and registering the member by recording in a member information database; If the seller (management member) among the members registered in the above step is inputted by the product registration interface provided by the server in order to sell it, it is classified into a product group within a certain category and recorded in the product information database, and for the autonomous advertisement of the product. A product registration step of forming a shopping mall; A product advertisement step of allowing product information recorded in the product information database to be found and viewed according to a purchaser's selection of access to a web server through the Internet, and outputting product information and advertisement information about the seller in text and images; ; When the product to be purchased is selected through the product information output to the buyer, the purchase request is individually notified and displayed to all the sellers of the product information linked to the field to which the selected product belongs, and the purchase exists in the server. A reverse auction purchase request step in which merchandise input information corresponding to a desired price is automatically displayed on a purchaser management window and output; A bid purchasing decision step of transmitting bids inputted from a plurality of sellers who have received the reverse auction purchase request to a management window of a buyer side, wherein the buyer selects an optimal bidder among the product condition bidders and makes a purchase confirmation request to the reverse auction successful bidder; When the payment for the final successful bid price is confirmed online from the buyer, the payment step of outputting a product delivery signal to the seller and instructing the payment to pay the seller if a product delivery completion confirmation signal is input from the buyer Characterized in that consisting of.

1 is a schematic diagram of a system configuration among trading partners to implement a reverse auction e-commerce method according to the present invention.

Figure 2 is a simplified diagram showing the flow of information between the reverse auction officials in accordance with the present invention.

3 is a comprehensive flow diagram illustrating a reverse auction e-commerce method in accordance with the present invention.

4 is a flowchart illustrating a process of purchasing a product by accessing a purchaser to a website operating the electronic commerce method according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 is a schematic system configuration diagram between the parties involved in the transaction to implement the reverse auction e-commerce method according to the present invention, Figure 2 is a simplified diagram showing the flow of information between the reverse auction parties in accordance with the present invention, Figure 3 FIG. 4 is a flowchart illustrating a process of purchasing a product by connecting a buyer to a website operating the electronic commerce method according to the present invention.

As shown in Figs. 1 to 5, the method of electronic commerce through reverse auction according to the present invention is performed at a specific address (hereinafter referred to as 'web server') formed in a computer network (hereinafter referred to as 'Internet'). It relates to an electronic commerce method that is made, the web server may be provided with a variety of peripheral devices such as a storage device for storing the DB of the firewall, controller, application, member information and product information, if necessary, transactions through reverse auction A two-way mail server can be set up from the web server to the trading party to notify the completion.

On the other hand, the electronic commerce method through the reverse auction according to the present invention consists of six steps, the member registration step divided into the buyer and seller for e-commerce, the product registration step by the seller hope, the registered product buyer Product advertising stage for advertising, the reverse auction purchase request stage where the buyer requests a purchase after seeing the advertised product, the bidding purchase decision stage with the participation of the buyer and seller, and the cost of the transaction protection center for establishing the reverse auction. It consists of a payment stage to complete a payment.

Looking at this in more detail, the electronic commerce method through the reverse auction according to the present invention is made of the following steps.

If the product seller or buyer who accesses the web server through the Internet network is a non-member, similarly to the method of registering a member in a web server on the general Internet, the identification information is inputted in each form by inputting details for identification. (S1) to register (member ID) and password, write to the member information database to register a member, and the seller (management member) who connected after registering as a member wants to sell. In the case of inputting the product information and advertisement information about the product to be sold, the product registration step is classified into product groups within a certain category and recorded in the product information database and the advertisement information database, respectively, and at the same time, forming a shopping mall for autonomous advertisement of the product (S2). ), And the product selection of the buyer (all members) connected to the web server through the Internet (D) product advertisement step (S3) of outputting product information about the product and advertisement information about the seller in text and images through the image output window by searching for the product by the buyer connected to the product information recorded in the product information database; If the product to be purchased is selected through the product information output to the buyer, the purchase request is automatically notified and recorded to all sellers individually, and the purchase price is appropriate to the buyer's desired price. The reverse auction purchase request step (S4) that automatically retrieves the seller price information of the seller and is automatically recorded in the buyer management window of the buyer, and the bidding conditions input from the seller side that has been recorded in the purchase request are transmitted to the browser of the buyer side, Buyer chooses the best bidder among the bidders and applies for purchase to the successful bidder. When the purchase decision step (S5) and the final payment price from the buyer side are confirmed online, the product delivery signal is output to the seller, and when the product delivery completion signal is input from the buyer, the payment is made to the seller side. It consists of a cost payment step (S6) to issue a payment order.

Herein, the electronic commerce method of the present invention is preferably a membership system in operation, and a member is classified as a general member when only a purchase is desired, and a management member when both a purchase and a sale are desired.

That is, in the electronic commerce according to the present invention, the normal member registration step (S1) is required, and in the member registration step (S1), the general member (buyer) or the management member (purchaser, seller possible person) Enter the confirmation code (member ID) and password to check whether the user is a member compared to the member information DB stored in the storage device.If not a member, enter various personal information in the member information entry interface to obtain approval for membership. It is preferable to proceed with the following procedure.

In other words, if a normal communication accessor wants to buy or sell an item through the web server, click on the 'membership application' field on the front page of the web server, and then, according to his / her wish, After selecting one of the member and the dealer member (separate member, which is somewhat different from the present invention according to the characteristics of the web server), a predetermined form is provided on the communication accessor's computer to fill out the details necessary for identification. It will be displayed on the form, and you will be asked to fill out the form with your ID, password and other details about yourself.

Of course, as mentioned above, the membership is classified into a general member and a management member, but yesterday, the general member can be changed into a management member and the management member can be changed into a general member. The same ID will be used.

Of course, the search function is added so that the member ID does not overlap.

At this time, when the member subscriber is registered as a general member, that is, a purchaser, the member is automatically given his own shopper management window (indicated as 'My use record' on the web server) on the web server, and the member himself. All the information participating in the reverse auction provided by the web server related to the purchase of is stored and managed in this buyer management window, and the buyer can log in and check his / her member ID and password.

In addition, the product registration step (S2) and product advertising step (S3) to provide a database of product information and advertisement information for the product at the request of the seller as a very important element of the method that is different from the conventional reverse auction method, When a seller registers his product with the same ID (member ID given during membership registration), the seller can selectively configure and advertise a shopping mall (product advertising store).

Of course, when the seller wants, the shopping mall is automatically formed as an autonomous advertising shopping mall of the product by the automatic store configuration system. In this case, the web server registers the product autonomously in the shopping mall and registers the product accordingly. You will register various things according to

In other words, whether the product is a new product, a used product, or a product for inventory processing is classified and registered, and various detailed descriptions of the reliability of the product are registered.

If all registrations are missing, the web server will autonomously register the product in the shopping mall and advertise it.

Through this process, the seller can see the advertising effect even if the product is not sold through the reverse auction, so that the seller's profits can be guaranteed by autonomous advertisement of the product while relieving the objection that the conventional reverse auction is buyer-oriented. There is this.

In particular, the product information registered above automatically configures the seller's shopping mall store, can not only change the product information and price information to be sold, but also the seller is advertising the product with a separate web server on the Internet In this case, the shopping mall and the web server are configured to be linked to each other for advertisement.

At this time, when entering the price information of the product registered in the shopping mall, in general, the sale price information that the judge wants to sell and the maximum discount price must be described how much possible if the sale is possible.

This is because it is an important factor to differentiate from other reverse auctions, which automatically displays the price information requested by the buyer in real time when the reverse auction is established in the present invention, and displays a message indicating whether the reverse auction condition is accepted in the buyer management window in real time.

At this time, the maximum discountable price (maximum discount price) is managed by the server and is set as an element that cannot be seen by the buyer.

For example, if the seller's external sales price (product price registered in the mall) is 100,000 won, and the internally registered maximum discounted price (price notified to the server administrator) is 70,000 won, When a buyer sees a product ad and makes a purchase request for KRW 80,000, the buyer's purchase request is notified to all sellers, and the product price range of another seller who registers the same type of product as the seller of the product ad is automatically All seller's messages that are accepted and accepted for KRW 80,000 are registered in the buyer management window in real time, and the reverse auction request message is delivered to sellers of the same product other than the remaining price range.

Therefore, the buyer can be presented with the reverse auction price in real time, as well as the seller can adjust the price at any time by considering the inventory according to the degree of individual sales by adjusting the price range to see the effect of inventory adjustment.

For example, if inventory is required to be removed, sales opportunities increase by increasing the sales discount price range.

As described above, it is not found in the conventional reverse auction method that the seller can change product information and price information of a product that he or she wants to sell in the shopping article as described above. The reverse auction according to the present invention supplements the problem of the existing reverse auction. It's a unique way.

Meanwhile, in the reverse auction purchase request step (S4) of the buyer, the buyer grasps the product information and the price information through the product advertisement, and sets the purchase price arbitrarily by the buyer, and makes a purchase request. In addition to individually transmitting the purchase request to the seller who inputs the product information linked to the field to which the selected product belongs, the seller side information corresponding to the desired purchase price is transmitted to the buyer's buyer management window so that the buyer can understand in real time. It is supposed to be.

In this state, the seller having a reasonable price responds to the auction, and when there are a lot of sellers participating in the auction, the buyer determines the best bidding condition among them and decides the successful bidder, and requests the successful bidder to purchase the product. One bid purchase decision step (S5).

At this time, the bidding condition of the seller is displayed in the buyer management window that is given to each member in the web server, and this buyer management window can be seen only when the user logs in the identification code and password assigned to each member.

In the electronic commerce method through reverse auction according to the present invention, the reverse auction purchase applicant and other members can view the bidding conditions of the seller in a separate window (purchase applicant is a buyer management window, other members are product advertising window), thereby participating in reverse auction. By revealing the bidding progress of the seller to other buyers who want to purchase the same product, the best bidder also increases the sales opportunities.

In other words, a seller who bids for the optimal condition has an opportunity to receive an application for purchase directly from another seller.

However, the bidding status is that the party applying for reverse auction purchase can be checked in their buyer management window, and the other buyers can see it in the product advertisement window. And bidder contents, and other buyers who grasp the bidding progress while viewing the advertisement are different from other web servers using the conventional reverse auction method.

Then, when the reverse auction is made through the bidding purchase decision step (S5) and the buyer sends a purchase request to the final successful bidder, the next step is a cost protection step (S6) in the transaction protection center managed by the web server in the transaction protection process It is managed through.

That is, in the present invention, the payment for the purchase price of the commodity can be made by any method currently known, and electronic money, credit card, bank transfer, and a combination thereof can be used.

However, when making a purchase decision, the purchaser is encouraged to deposit all the purchase price of the product to the transaction protection center (server administrator) that manages and manages the web server.When such a payment is confirmed, the web server sends an order to deliver the goods to the seller. Will print.

In other words, after receiving the deposit of final bid price from the buyer's side in advance, the Trade Protection Center sends the product delivery order to the seller, so that the seller delivers the product and after the buyer receives the product, After confirming the defect and the correct product to be purchased, the seller pays the goods when the payment approval signal is input from the buyer.

The reason why the transaction protection center is set up is to prevent problems that may occur due to goods transactions between buyers and sellers concluded through electronic commerce.

On the other hand, a process that is actually applied to the e-commerce method using the reverse auction consisting of the above steps in the web server described through the flowchart as follows.

When a member joins a web server that controls and manages an e-commerce service according to the present invention through an internet network, the front page of the web server is displayed in a browser of a communication accessor.

At this time, if the registered member is a general member who is a purchaser, the user clicks the menu bar called 'reverse auction tower' on the front page of the web server, and accordingly, the screen displays sales product registration, product list search, reverse auction application, and purchase applicant. Various menu bars such as Bogie, Reverse Auctioneer are displayed.

In this state, when a buyer wants to purchase an item through reverse auction, first, the user clicks the 'Find product list' menu bar to search a product list in which the seller has registered an advertisement to sell the product.

At this time, the product list finder is tied to the copper varieties that the buyer wants to buy, so that the buyer can search the product list at a glance, and the detailed information about the product and the price desired by the seller are displayed to compare and grasp.

Of course, the product prices of the products appearing by searching the product list are the seller's desired selling price as described above, and the buyer cannot know the maximum discount price that the seller has set as the maximum discount.

However, the purchaser can refer to the seller's desired price by comparing the seller's desired price and refer to the purchase price of the seller to facilitate the purchase application for the product.

In the above process, if the product desired by the buyer is searched in the product list and the desired product appears, the product advertisement is immediately clicked, and the reverse auction application related to the product is displayed in the buyer's browser, and the desired purchase price and reverse auction period are displayed here. Enter the details to register.

If the desired product is not in the product search list, the buyer clicks on the 'adversity quick application' menu bar.

Then, the reverse auction application is displayed on the buyer's browser, and the buyer enters the details of the product information such as a product name, a desired price, and an auction period to register.

At this time, the degree of product information to be entered by the buyer can be arbitrarily determined by the server administrator for convenience. That is, the purchaser may enter only a brand name or all specifications including a model name.

In addition, as the purchase request information through the reverse auction application is input, the web server automatically searches for product information corresponding to the product name and the desired price in the product information database, displays the information on the purchaser management window, and simultaneously sells the product name. The message is sent to the seller management window (same as the buyer management window provided to the buyer, which is different from the specification to distinguish between the buyer and the seller).

On the other hand, when the management member who is a seller accesses the web server, the front page of the web server is displayed in the seller's browser.

Then, when the seller clicks the 'My History' menu bar on the front page, the purchase request information is displayed when the buyer requests a purchase, and the seller then refers to this and the desired purchase price is set as the desired selling price. If the width is reasonable, the bid will be accepted.

At this time, the seller's browser displays a user interface for inputting bidding information, and the seller inputs and registers bidding conditions.

On the other hand, the web server is to store the various sales information and purchase information entered in the order information DB, and then send each member's request in the 'my use history' column when requested.

Therefore, the web server periodically searches each piece of information stored in the order information DB to determine whether there is a bid of the seller within the auction request period for the purchase request product, and the reverse auction bid is made until the auction period ends. If not, the party who did not make a transaction is notified and the transaction is closed.

In addition, when there is a bidder, the web server records the bidder's bidding condition in the buyer management window.

The buyer reviews the bidding conditions sent to the purchaser management window to select the most optimal bidder, and then prepares and inputs a purchase decision application form.

At this time, the web server notifies the successful bidder of the item purchase application details according to the establishment of the transaction, and confirms and processes the goods purchase price from the buyer.

If the purchase price of the goods is not deposited from the buyer to the transaction protection center, the buyer and seller are notified that the transaction is impossible and the transaction is closed.

When the purchase price of the goods is deposited from the buyer to the transaction protection center, the seller is notified that the purchase price of the goods has been received and the goods delivery order is transmitted.

The buyer receives the delivered goods to determine whether there is a defect, and if there are any defects, sends a notice to the web server that there is a defect in the delivered goods and notifies whether the transaction is in progress.

If the buyer refuses to purchase the item due to the defect, the transaction is closed and a refund order is issued to the buyer.

Then, if the delivered goods are normally delivered to the buyer and the approval for the purchase of the goods is lost from the buyer, the web server completes the transaction by giving an order for payment of the purchase price of the goods deposited from the buyer.

In addition, the web server stores all the matters related to the transaction or inability to trade through reverse auction and ends the transaction.

Meanwhile, the transaction history stored in the web server can be individually transmitted and output in the 'My use history' column whenever each member searches for his transaction history.

As described above, the present invention solves the seller's rejection through the psychological effect that the seller can participate in the reverse auction and thus the autonomous advertising can get the minimum advertising effect even if the sale is not linked to the sale. There is an effect that can be recruited naturally.

In particular, when entering the commodity price information, the sales price information that can be sold generally and how much is possible if a discount sale is possible must be included, and when the reverse auction is established, the price information requested by the buyer is automatically searched to accept the reverse auction condition. Since it displays whether or not in the buyer management window, it is possible to solve the inconvenience of having to wait for a certain period of time for the seller's bidding information, thereby satisfying the buyer or the seller at the same time.

In addition, when there is a purchase registration of the corresponding product from the buyer, it is configured to automatically send it to individual registered sellers in a separate window, so that the auction can be made more quickly and it is possible to create a more convenient reverse auction participant. have.

Claims (5)

Member registration step (S1) in which a product seller and a buyer accessing a specific address (web server) through a computer network (Internet network) are a non-member, granting an identification code and a password, and registering the member by recording in a member information database. Wow; If there is an input of product information and advertisement information about a product to be sold from the seller among the members registered in the above step, the product is classified into a product category within a certain category and recorded in the product information database and the advertisement information database, respectively, and the shopping mall for autonomous advertisement of the product. Product registration step (S2) to form a; The product information recorded in the product information database is transmitted to the connected buyers according to the purchaser's selection of access to the web server through the internet, and the product information about the product and the seller are displayed through the image output window having the individual selection area. Product advertising step (S3) for outputting the advertising information about the text and images; When the product to be purchased is selected through the product information output to the buyer, the seller side separately transmits the purchase request to the seller side in which the product information linked to the field to which the selected product belongs is input, and the seller side that satisfies the purchase price. A reverse auction purchase request step (S4) in which information is transmitted to the buyer management window of the buyer and outputted; A bid purchasing decision step (S5) of transmitting a bid input from a seller side receiving the purchase request to a browser of a buyer side, wherein the buyer selects an optimal bidder among bidders and makes a purchase request to a successful bidder (S5); When the payment for the final successful bid price is confirmed online from the buyer side, a product delivery signal is output to the seller, and if the acknowledgment signal is input after receiving the product from the buyer, the payment order is issued to pay the seller side. Reverse auction e-commerce method using the formation of the autonomous product advertising store, characterized in that the step (S6). The method of claim 1, When the member registration is made in the member registration step (S1), the web server gives each member a unique management window for managing and outputting all the auction-related matters, this unique management window to identify each member's identity When you log in the code and password, the buyer and the seller can check the reverse auction progress in real time through their own buyer management window and seller management window, and the other members can check the bid price of the seller in a separate product advertisement window. Reverse auction e-commerce method using the formation of autonomous product advertising stores, characterized in that it can be confirmed through. The method of claim 1, The shopping mall for the autonomous advertising of the product is an automatic auction e-commerce method using the autonomous product advertising store, characterized in that automatically formed when the seller wants by the automatic store configuration system provided by a web server. The method according to claim 1 or 3, The price information of the product registered in the shopping mall registers the desired selling price that the seller wants to sell, and the server administrator is set to register by presenting the maximum discountable price (maximum discount price) from the desired price. Reverse auction e-commerce method using autonomous product advertisement store formation. The method of claim 1, When the buyer requests the desired purchase price in the purchase request step, the product is searched for within the price range (the desired selling price and the maximum discounted price range) determined by the seller through the automatic search function of the web server, and is displayed in the buyer management window. Reverse auction e-commerce method using the autonomous product advertising store, characterized in that the presenting the acceptance message for the desired purchase price.