KR20010044035A - Advertising method in providing content services on the Internet - Google Patents
Advertising method in providing content services on the Internet Download PDFInfo
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- KR20010044035A KR20010044035A KR1020000017475A KR20000017475A KR20010044035A KR 20010044035 A KR20010044035 A KR 20010044035A KR 1020000017475 A KR1020000017475 A KR 1020000017475A KR 20000017475 A KR20000017475 A KR 20000017475A KR 20010044035 A KR20010044035 A KR 20010044035A
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Abstract
Description
현재 인터넷은 각 분야에서 마케팅 창출의 중요한 위치를 차지하고 있고 특히 젊은층이 많은 관계로 음악, 오락등의 엔터테인먼트 관련 컨텐츠 분야에 많은 이용자들이 몰리고 있다.Currently, the Internet occupies an important position in marketing creation in each field, and in particular, many young people are attracting a lot of users in entertainment related contents such as music and entertainment.
그러나, 이러한 컨텐츠 제공업체의 애로점중의 하나는 이용자들로부터 몇 천원 단위의 이용 금액을 결재하는 부분으로 소액 결재를 위한 사이버머니 같은 결재 수단이 최근 생겨나고 있지만 아직 널리 통용적으로 쓰이지 못하는 추세이다.However, one of the difficulties of the content provider is to pay a few thousand won from users, but payment methods such as cyber money for micropayment have recently emerged, but they are not widely used yet.
본 발명은 상기한 문제점들을 극복하기 위해 이용자들에게 컨텐츠를 무료로 제공하고 대신 광고 컨텐츠를 그 전에 이용자들이 제공받아야 하는 것으로 이러한 문제점을 해결하고 있다.The present invention solves this problem by providing content to users free of charge in order to overcome the above-mentioned problems, and instead, users should be provided with advertisement content before.
좀 더 상세히 설명하면, 인터넷 홈페이지 상에서 컨텐츠를 다운받는 하이퍼링크(Hyper Link)를 선택하게 되면 광고 컨텐츠가 먼저 제공이 되고, 그 후에야 이용자가 실제로 선택한 파일이 다운로드 될 수 있도록 하는 인터넷 시스템을 제공하는 것이다.In more detail, if a user selects a hyperlink that downloads content on the Internet homepage, the advertisement content is provided first, and only after that, the Internet system is provided to allow the user to actually download the selected file. .
도 1은 인터넷 상에서 컨텐츠 서비스 제공에 있어서의 광고 방법의 플로우차트1 is a flowchart of an advertising method in providing a content service on the Internet.
상기의 목적을 달성하기 위해, 컨텐츠 서비스 제공업체가 광고업체의 광고용 컨텐츠를 제공받아 인터넷상에서 쓰일 수 있도록 적절한 파일로 편집,가공하는 단계; 가공된 파일을 검색에 필요한 데이터를 추가하여 DB서버에 저장하는 단계; 이용자가 컨텐츠 서비스 제공업체의 웹서버로 접속하여 서비스 받을 컨텐츠를 선택하는 단계; 이용자의 개인정보 및 선택한 컨텐츠에 따라 그에 부합되는 적당한 광고 컨텐츠를 DB서버에서 검색후 이용자에게 제공하는 단계; 이용자가 광고 컨텐츠를 받은 후 확인 메시지를 웹서버로 전달하는 단계; 이용자의 확인메시지를 웹서버가 접수후 이용자가 실제 선택한 음악 컨텐츠를 DB서버로부터 이용자에게 제공하는 단계로 이루어진다.In order to achieve the above object, the content service provider is provided with the advertising content of the advertising company for editing and processing in a suitable file for use on the Internet; Adding the data necessary for retrieving the processed file to a DB server; Selecting a content to be serviced by a user accessing a web server of a content service provider; Providing the user with the appropriate advertisement content corresponding to the user's personal information and the selected content after searching the DB server; Transmitting a confirmation message to the web server after the user receives the advertisement contents; The web server receives the user's confirmation message and provides the user with the music content actually selected by the user from the DB server.
이하 본 발명에 따른 바람직한 실시예를 첨부한 도면을 참조하여 자세히 설명한다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
도 1은 본 발명의 실시예에 따른 인터넷 상에서 컨텐츠 서비스 제공에 있어서의 광고 방법의 플로우차트이다. 먼저, 컨텐츠 서비스 제공업체는 광고주로부터 의뢰된 광고 컨텐츠를 작업서버(Application Server)를 이용하여 적절한 비디오 및 오디오 파일로 변환을 한다(S10).1 is a flowchart of an advertisement method for providing a content service on the Internet according to an embodiment of the present invention. First, the content service provider converts the advertisement content requested from the advertiser into an appropriate video and audio file by using a job server (S10).
인터넷 상에서 쓰일수 있도록 가동된 이 파일을 검색에 필요한 색인어와 통계에 필요한 별도의 정보를 덧붙여 DB서버에 저장한다(S20).This file, which is operated to be used on the Internet, is added to the index word necessary for searching and additional information necessary for statistics and stored in the DB server (S20).
이용자가 음악 컨텐츠 서비스 제공 사이트에 접속하여 서비스 받기를 원하는 컨텐츠를 선택하게 되면(S30) 웹서버는 이용자의 개인정보를 참조하여 적절한 광고컨텐츠를 DB서버에서 선택하여 이용자에게 전송해 준 후에(S40) 성공적으로 수행이 되었는지 여부를 판단하게 된다(S50).When the user accesses the music content service providing site and selects the content that the user wants to receive the service (S30), the web server refers to the user's personal information and selects the appropriate advertisement content from the DB server and transmits it to the user (S40). It is determined whether it has been successfully performed (S50).
정상적으로 수행이 된 경우 즉, 이용자가 광고 컨텐츠를 끝까지 다 감상을 하였을 경우에 웹서버는 DB서버로부터 이용자가 요청한 실제 파일을 전송해 주게된다(S60). 만약, 이용자가 광고 컨텐츠를 중간에서 중지하거나 끌 경우에는 다음 단계인 실제 파일 전송단계가 실행이 되지 않는다.In the case where the operation is normally performed, that is, when the user watches the advertisement contents to the end, the web server transmits the actual file requested by the user from the DB server (S60). If the user stops or turns off the advertisement content in the middle, the next step, the actual file transfer step, is not executed.
상기의 발명으로 인해 이용자는 다양한 유료 컨텐츠를 무료로 즐길 수가 있고, 컨텐츠 제공업체는 신용카드나 소액결재등의 번거러운 결재 시스템없이 저작권 비용을 광고비용으로 충당함으로써 과금 문제를 해결할 수가 있다.Due to the above invention, users can enjoy a variety of paid content for free, and content providers can solve the billing problem by covering copyright costs with advertising costs without cumbersome payment systems such as credit cards and micropayments.
또한, 이용자가 컨텐츠를 다운로드한 만큼 광고 컨텐츠가 제공되고 이용자의 모든 활동이 추적, DB서버에 기록되므로 광고주로서는 이용자 통계 및 광고비 계산에 있어 정확한 수요에 맞는 광고정책을 세울 수가 있게 된다.In addition, since the advertisement content is provided as long as the user downloads the content, and all the user's activities are tracked and recorded in the DB server, the advertiser can set an advertisement policy that meets the exact demand in calculating user statistics and advertisement costs.
Claims (3)
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KR1020000017475A KR20010044035A (en) | 2000-04-03 | 2000-04-03 | Advertising method in providing content services on the Internet |
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KR1020000017475A KR20010044035A (en) | 2000-04-03 | 2000-04-03 | Advertising method in providing content services on the Internet |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20000054555A (en) * | 2000-06-12 | 2000-09-05 | 이효경 | service,joining of merchandise and sales approach with contents and advertisement |
KR20010094218A (en) * | 2000-04-04 | 2001-10-31 | 김청용 | method of delivering advertisements using contents provided on an internet |
KR100848607B1 (en) * | 2007-04-03 | 2008-07-28 | 삼성전자주식회사 | Method of offering service of advertisement on digital broadcasting in portable terminal, apparatus thereof and system thereof |
-
2000
- 2000-04-03 KR KR1020000017475A patent/KR20010044035A/en not_active Application Discontinuation
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20010094218A (en) * | 2000-04-04 | 2001-10-31 | 김청용 | method of delivering advertisements using contents provided on an internet |
KR20000054555A (en) * | 2000-06-12 | 2000-09-05 | 이효경 | service,joining of merchandise and sales approach with contents and advertisement |
KR100848607B1 (en) * | 2007-04-03 | 2008-07-28 | 삼성전자주식회사 | Method of offering service of advertisement on digital broadcasting in portable terminal, apparatus thereof and system thereof |
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