JP2006178890A - Server device, portable terminal, content delivery system and advertising reproduction method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide effective advertising depending on a user's characteristics without requiring preliminary acquisition of user information, and give a consideration depending on advertising effects on a real time basis. <P>SOLUTION: A content delivery system 1 comprises a content generation server 20 and a cellular telephone 30. The content generation server 20 inserts advertising data, and user conditions and point addition conditions for permitting the reproduction thereof in content, which is delivered to the portable terminal 30. The portable terminal 30 matches user information recorded on an IC card in the terminal against the user conditions, and matches an advertising reproduction history against the point addition conditions. If the matching finds both user information and advertising reproduction history matching the conditions, the portable terminal 30 reproduces the advertising data when reproducing the content. A consideration for the advertising reproduction is given. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a technique for allowing a user of a mobile terminal to view an advertisement and paying the price.

In recent years, techniques for distributing advertisements according to hobbies and preferences to users of terminals that have accessed a network have been disclosed (see, for example, Patent Documents 1 and 2). In such a technique, as an opportunity to distribute the advertisement, there is browsing of a Web page or downloading of digital content such as video or music (hereinafter simply referred to as “content”). In particular, when access to the network involves content acquisition, it is also effective from the viewpoint of improving the advertising efficiency that the content provider pays some consideration to the advertisement viewer. Such a technique is disclosed in Patent Document 3, for example.
JP 2002-41396 A JP 2003-168044 A JP 2002-133269 A

  Conventional advertisement distribution technology that takes user characteristics into consideration enhances the appeal effect, but it is necessary to collect user information prior to advertisement distribution, forcing the user to input and transmit information. Further, with respect to the timing at which a user who viewed a distributed advertisement obtains the price, conventionally, it has been before or after the reproduction of the content. For this reason, in the case of the former, there may be a concern that the user will receive compensation even though part or all of the content has not been reproduced, that is, the advertisement has not been browsed to the end. On the other hand, even in the latter case, when the user interrupts the reproduction of the content, there is a problem that no consideration can be obtained even though the advertisement is viewed.

  Therefore, the problem of the present invention is to provide an effective advertisement according to the characteristics of the user without requiring the prior acquisition of the user information in order to solve the above-mentioned problems, and at the same time, according to the advertisement effect. It is to realize granting.

  A server device according to the present invention provides a server device (for example, a content generation server) that distributes content to a terminal, the advertisement data, terminal user conditions to which the advertisement data is distributed, and the user Distribution means for inserting and distributing conditions to which consideration is added.

  According to the present invention, the server device can change whether or not the advertisement data can be reproduced in the terminal on the content receiving side according to the user attribute of the terminal and the additional condition of the value. Therefore, the advertisement data can be browsed only by the user in accordance with the advertisement content, and the consideration can be given only to the user who is appropriate to acquire the consideration. As a result, it is possible to realize effective advertisement provision according to user characteristics and real-time consideration (for example, points) according to the advertisement effect without requiring prior acquisition of user information. Become.

  The mobile terminal according to the present invention is a mobile terminal that reproduces content distributed from a server device. The advertisement data, the conditions of the terminal user to whom the advertisement data is distributed, and the conditions for which compensation is added to the user Receiving means for receiving the content in which is inserted, user information of the portable terminal and advertisement reproduction history are obtained from storage means (for example, an IC card), and the user condition and the user information received by the receiving means And collation means for collating the value added condition received by the receiving means with the advertisement reproduction history, and as a result of collation by the collation means, the user information satisfies the user condition, and Replaying means for replaying the advertisement data and adding the remuneration when the content is replayed when the advertisement replay history satisfies the reimbursement condition; Obtain.

  The content distribution system according to the present invention is a content distribution system in which a mobile terminal receives and reproduces content distributed by a server device. The server device includes advertisement data and a terminal to which the advertisement data is distributed. A delivery unit that inserts and distributes a user condition and a condition that a consideration is added to the user; and the mobile terminal receives a content distributed by the distribution unit of the server device; User information and advertisement reproduction history of the portable terminal are acquired from storage means (for example, an IC card), collated with user conditions received by the receiving means and the user information, and received by the receiving means A collation unit for collating the consideration additional condition with the advertisement reproduction history, and a result of the collation by the collation unit, the user information The meet user condition, and when the advertisement viewing history the consideration additional condition is satisfied, and a reproduction means for adding consideration by reproducing the advertisement data at the time of reproduction of the content.

  In the advertisement reproducing method according to the present invention, the server device distributes the content by inserting the advertisement data, the condition of the terminal user to whom the advertisement data is distributed, and the condition for adding consideration to the user. A step in which the mobile terminal receives the content distributed from the server device, and obtains user information and advertisement reproduction history of the mobile terminal from the storage means, and the received user condition and the user information A step of collating and comparing the received value addition condition with the advertisement reproduction history, and as a result of the collation, the user information satisfies the user condition, and the advertisement reproduction history satisfies the value addition condition. If the content is satisfied, the method includes a step of reproducing the advertisement data and adding a consideration when reproducing the content.

  According to these inventions, the advertisement data in the content received by the mobile terminal is reproduced only when the user information set in the terminal satisfies the user condition inserted in the content. Thereby, it is possible to prevent an advertisement that does not match the attributes and preferences of the terminal user from being browsed, and to provide an effective advertisement according to the characteristics of the user. Further, since data used as user information is stored in advance in a storage unit of a portable terminal such as an IC card, it is not necessary for the server device to acquire user information prior to content distribution.

  The advertisement data in the content received by the mobile terminal is reproduced only when the reproduction history of the advertisement data in the terminal satisfies the value added condition inserted in the content. Therefore, the server device sets the upper limit value or the expiration date (or validity period) of the number of times of reproduction (or reproduction frequency) as a value addition condition, thereby restricting the reproduction of advertisement data even for users who satisfy the user condition. can do. Since the consideration is given to the mobile terminal on which the advertisement data is reproduced, the consideration given is also restricted in accordance with the restriction on the reproduction of the advertisement data, and the same user is prevented from enjoying the infinite number of times. The As a result, the content provider can provide advertisements within the planned advertisement cost.

  Further, when the user information satisfies the user condition and the advertisement reproduction history satisfies the additional charge condition, the user of the portable terminal acquires the consideration simultaneously with the reproduction of the content and the advertisement data. In addition, the above-described reproduction restriction of advertisement data prevents excessive consideration (wasting of consideration) by allowing a user with a weak advertising effect to browse advertisements. As a result, real-time compensation can be realized according to the advertising effect.

  Preferably, in the mobile terminal according to the present invention, notification means for notifying a server device of a consideration obtained as a result of reproducing the advertisement data and the advertisement reproduction history, and obtaining a consideration according to the consideration from the server device And an acquisition means.

  When a server device (for example, a point management server) is notified of the consideration (for example, the number of points) that the advertisement data has been reproduced on the mobile terminal, that is, the user has viewed the advertisement, together with the advertisement reproduction history, The server device provides a value (cache or another type of point) according to the above value. Thereby, the user of a portable terminal obtains the profit by the advertisement browsing of content. On the other hand, the server device can obtain the advertisement reproduction history before providing the consideration. This reproduction history can be used for setting new user conditions and updating point addition conditions.

  According to these inventions, it is possible to provide an effective advertisement according to the characteristics of the user without real-time acquisition of user information and realize real-time compensation according to the advertisement effect. Become.

Hereinafter, a content distribution system according to an embodiment of the present invention will be described with reference to the accompanying drawings.
FIG. 1 is a diagram showing a functional configuration of a content distribution system 1 in the present embodiment. As shown in FIG. 1, the content distribution system 1 includes a content generation server 20 (corresponding to a server device) that distributes content to an unspecified number of terminal users, and a mobile terminal 30 held by the user who receives the content. At least. Furthermore, the content distribution system 1 may include a content provider server 10 for registering distributed content in the content generation server 20 and a point management server 40 for exchanging points obtained by the user for consideration such as a cache. Good.

The content provider server 10 includes a content registration unit 11 and an advertisement reproduction history acquisition unit 12. These components are connected to each other through a bus (not shown) so that signals can be input and output.
The content registration unit 11 determines content to be distributed, advertisement data, user conditions, and point addition conditions based on information specified by the content provider, and registers them in the content generation server 20. The registered content and advertisement data may be the data itself or identification information for specifying the data. The advertisement reproduction history acquisition unit 12 receives the advertisement reproduction history transmitted from the point management server 40 via the network.

The content generation server 20 includes a content acquisition unit 21, a content DB 22, and a content distribution unit 23 (corresponding to a distribution unit). These components are connected to each other through a bus (not shown) so that signals can be input and output.
When the content acquisition unit 21 acquires content, advertisement data, user conditions, and point addition conditions registered by the content provider server 10, these pieces of information are stored in the content DB 22 together with registration source provider information. To do.

The data structure inside the content DB 22 is shown in FIG.
As shown in FIG. 2, the content DB 22 includes a provider ID area 22a, a provider name area 22b, a contents area 22c, an advertisement data area 22d, a user condition area 22e, and a point addition condition area 22f. In the business ID area 22a, business ID (for example, “00”, “01”, “02”,...) Is stored as identification information of the business that is the content registration entity. In the business name area 22b, business names corresponding to the business name (for example, “business A”, “business B”,...) Are stored as business names. The content area 22c stores content data (not including advertisement data) such as movies and music. In the advertisement data area 22d, video / music data of a commercial (for example, “travel CM”, “game CM”,...) To be inserted into the corresponding content is stored as advertisement data.

  In the user condition area 22e, user conditions (gender, age, hobbies, etc.) suitable for browsing corresponding advertisement data are stored as user conditions. The user condition targets a user layer that is considered to have the highest advertising efficiency according to the content of the advertising data. In the case where the advertisement data is travel CM (Commercial), it is assumed that the user group with high interest in travel is, for example, “female” for gender, “20s” for age, and “travel” for hobbies. A user who satisfies one condition is designated by the content provider. The designated user condition is registered in the content generation server 20 by being stored in the user condition area 22e.

The point addition condition area 22f is an area in which a condition for adding points is stored as one of the reproduction conditions of the advertisement data. The condition for adding points is, for example, that the upper limit of the number of times that the corresponding advertisement data has been played on the same terminal (the number of times of playback) is “twice”. By setting such conditions, the advertisement data is not reproduced three times or more on one terminal. Thereby, the fall of advertising efficiency is controlled. The number of reproductions may be a reproduction frequency.
Further, if an expiration date (for example, until the end of December) is set as the point addition condition, the user of the terminal does not browse the advertisement data after the expiration date. Thereby, the advertisement of the event that has passed the deadline is suppressed. The expiration date may be an expiration date such as within one week from the time of receiving the content.
The point addition condition area 22f can also store the number of points (for example, 100 points / time) given to the user of the terminal from which the advertisement data is reproduced, in addition to the point addition condition.

  The content distribution unit 23 distributes content to a large number of unspecified terminals including the mobile terminal 30 in response to a distribution request or spontaneously. The content is distributed along with advertisement data, user conditions, and point addition conditions via a network or a base station.

  The mobile terminal 30 includes a content receiving unit 31 (corresponding to receiving means), a user information storage unit 32, a condition collating unit 33 (corresponding to collating unit), an advertisement reproducing unit 34 (corresponding to reproducing unit), a content reproducing unit 35, and a point. A number notification unit 36 (corresponding to the notification unit) and a price acquisition unit 37 (corresponding to the acquisition unit) are provided. These components are connected to each other through a bus (not shown) so that signals can be input and output.

The content receiving unit 31 receives content distributed from the content generation server 20. Advertisement data, user conditions, and point addition conditions are inserted into this content.
The user information storage unit 32 stores at least gender, age, and hobbies as information related to the user of the mobile terminal 30. Further, the reproduction history of the advertisement data is stored together with the identification information. The user information storage unit 32 is composed of an IC (Integrated Circuit) card having tamper resistance so as to ensure high confidentiality and reliability.

  The condition collation unit 33 collates the user condition inserted in the received content with the user information in the user information storage unit 32, and then collates the point addition condition and the advertisement reproduction history. Only when the user information and the advertisement reproduction history satisfy both conditions as a result of the collation, the condition collation unit 33 instructs the subsequent advertisement reproduction unit 34 to reproduce the advertisement data. Specific processing contents will be described later in the explanation of the operation.

The advertisement reproducing unit 34 reproduces the advertisement data received by the content receiving unit 31 while decoding it, triggered by an instruction from the condition matching unit 33. The reproduction is, for example, video display or audio output. The advertisement reproduction unit 34 updates the advertisement reproduction history after adding the number of points corresponding to reproduction of the advertisement data to the existing number of points in the user information storage unit 32.
The content reproducing unit 35 reproduces the content received by the content receiving unit 31 while decrypting the content immediately after the reproduction of the advertisement data.

The point number notification unit 36 notifies the point management server 40 of the number of points stored in the user information storage unit 32 in response to an instruction from the user of the mobile terminal 30.
The value acquisition unit 37 acquires the value of points provided from the point management server 40. The consideration is, for example, an electronic value such as electronic money or an electronic ticket, or another kind of point, but the payment method is not limited to these.

The point management server 40 includes a consideration providing unit 41 and an advertisement reproduction history notifying unit 42. These components are connected to each other through a bus so that signals can be input and output.
When the number of points is notified from the mobile terminal 30, the price providing unit 41 provides the price corresponding to the number of points to the mobile terminal 30. The advertisement reproduction history notifying unit 42 notifies the content provider server 10 of the advertisement reproduction history notified from the mobile terminal 30 together with the identification information of the mobile terminal 30.

Next, with reference to FIG. 3, the operation of the content distribution system 1 according to the present embodiment will be described, and each step constituting the advertisement reproduction method according to the present invention will be described.
First, in S <b> 1, the content provider server 10 executes content registration processing for the content generation server 20. The content is registered together with advertisement data, conditions for users who are expected to be effective in providing the advertisement, and conditions for adding points to users who are expected to be highly effective in advertising.

After the content is received by the content acquisition unit 21 of the content generation server 20, the content is encrypted with the advertisement data, user conditions, and point addition conditions received at the same time inserted (S 2), and transmitted to the mobile terminal 30. (S3). The advertisement data to be inserted is not limited to one data per content. When a plurality of advertisement data is inserted, different conditions can be set for each advertisement data.
In S <b> 4, the content in which the advertisement data, the user condition, and the point addition condition are inserted is received by the content receiving unit 31 of the mobile terminal 30.

When the user of the portable terminal 30 instructs the reproduction of the content received in S4 (S5; YES), the execution of the content reproduction process is started.
In the content reproduction process, first, the user information and the advertisement reproduction history stored in the user information storage unit 32 are referred to (S6), and these information are both the user condition and the point addition condition received in S4. It is determined whether or not the condition is satisfied (S7).

  For example, the user condition inserted in the received content is “female, twenties, hobbies include travel”, and the point addition condition is “playback number 2 times, expiration date end of December, 100 points / time” Assume a certain case. In this case, if the user information in the IC card is “female, 25 years old, hobby is movie, travel” and the advertisement reproduction history is “once”, both conditions are satisfied before the end of December (S7). ; YES). For this reason, the process proceeds to S8. On the other hand, when the user information is “male, 28 years old, hobby is a musical instrument”, or when the advertisement reproduction history exceeds “3 times” and twice, among the above two conditions, At least one of the conditions is not satisfied (S7; NO). Therefore, the steps S8 and S9 are omitted, and the process proceeds to S10.

  Note that the information for determining whether or not the point addition condition is satisfied is not limited to the advertisement reproduction history, and information on points actually added (point addition history) may be used. Or you may combine these log | history information. As a result, when points are not added even though the advertisement data is reproduced, points can be given more in line with the actual condition of the advertisement effect.

In S8, the advertisement data inserted into the content is reproduced while being decrypted. When a plurality of advertisement data is included in the content, only the advertisement data that meets the conditions is reproduced.
Simultaneously with the reproduction of the advertisement data, the number of points for one time set in the point addition condition is added to the points stored in the user information storage unit 32. For example, when a travel CM (see FIG. 2) having the business ID “00” is reproduced, “100 points” corresponding to the travel CM is added to “300” which is the user's existing points. It becomes a point. The number of points is recorded on the IC card together with the point addition history, and is continuously held after the advertisement data is reproduced.
As the advertisement data is reproduced, the advertisement reproduction history stored in the user information storage unit 32 is updated (S9). For example, if the past number of reproductions of the advertisement data is “2 times”, it is updated to “3 times” at the time of reproduction. As a result, the number of times of reproduction exceeds the upper limit of two times (see FIG. 2), so that the advertisement data is no longer reproduced on the same user terminal.

  In S10 of FIG. 3, the content received in S4 is reproduced while being decoded. In other words, when the information in the content matches both the user condition and the point addition condition, the advertisement data is played and as a result, points are also given, but if either or both conditions are violated The advertisement data is not reproduced and no points are given. In this way, the user of the mobile terminal 30 who sees the advertisement acquires points in real time when the content is reproduced.

When the content reproduction process ends, execution of the point reduction process for reducing the points obtained in S9 to the consideration is started.
In S11, the number of points stored in the user information storage unit 32 is transmitted from the portable terminal 30 to the point management server 40 together with the advertisement reproduction history in response to an instruction from the user. When the point management server 40 provides the mobile terminal 30 with a value corresponding to the received number of points (S12), the mobile terminal 30 acquires the value using the price acquisition unit 37 (S13).
In addition, when reproduction | regeneration of advertisement data is interrupted, the portable terminal 30 is good also as what receives the compensation according to the reproduced | regenerated data amount.

The advertisement reproduction history received in S11 in the point management server 40 is notified to the content provider server 10 via the network together with the billing amount equivalent to the consideration provided in S12 (S14).
The content provider server 10 can reliably pay only the amount corresponding to the number of points corresponding to the advertisement data reproduced by the mobile terminal 30 by referring to the notified advertisement reproduction history (S15). The acquired advertisement reproduction history can be reflected in new user conditions and point addition conditions, or can be used for secondary use such as estimation of advertisement effects and demand prediction of contents.

  As described above, according to the content distribution system 1, the content generation server 20 inserts and distributes advertisement data, user conditions, and point addition conditions in the content. When the portable terminal 30 receives the content, the portable terminal 30 reads information from the user information storage unit 32 configured by an IC card. Only when the user information satisfies the user condition and the reproduction history of the advertisement data satisfies the point addition condition, the advertisement data is reproduced and points are added. In this way, the content generation server 20 allows the user to browse an advertisement that matches the user's characteristics without performing prior acquisition of the user information, thereby improving the advertising efficiency. At the same time, the point corresponding to the advertising effect can be provided to the user almost simultaneously with the content reproduction. Therefore, the user of the mobile terminal 30 can acquire a price commensurate with the effect as the advertisement is browsed.

The aspect described in the present embodiment is a preferred example of the content distribution system according to the present invention, and the present invention is not limited to the above-described aspect.
For example, in the above-described embodiment, the mobile terminal 30 is separately provided with a compensation according to the number of points after the content is played back. It may be received. In such an aspect, the payment history of consideration is notified from the portable terminal 30 to the point management server 40 along with the advertisement reproduction history via the network.

  In the above-described embodiment, the provider server for registering the content, the server for distributing the content server, and the server for managing the points are described and illustrated as separate server devices. This server apparatus may be configured as this server apparatus. Conversely, the functions of each server may be further distributed to a plurality of server devices, and the physical configuration and operation mode of the server devices constituting the system are arbitrary.

  The mobile terminal is, for example, a mobile phone, but is not limited thereto, and may be a PDA (Personal Digital Assistants) or a PC (Personal Computer). As for the acquisition of content in the mobile terminal, the delivery from the content generation server has been exemplified. However, the method is arbitrary, such as acquisition via a memory that can be attached to and detached from the mobile terminal, and acquisition through wireless communication with another terminal. By diversifying distribution channels in this way, content providers can distribute content more efficiently. In particular, acquisition by wireless communication can be performed by a communication method such as NFC (Near Field Communication) based on FeliCa (registered trademark), Bluetooth (registered trademark), or IrDA (Infrared Data Association).

It is a figure which shows the functional structure of a content delivery system. It is a figure which shows the example of data storage in content DB of a content generation server. It is a flowchart for demonstrating operation | movement of a content delivery system.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Content distribution system, 10 ... Content provider server, 11 ... Content registration part, 12 ... Advertisement reproduction history acquisition part, 20 ... Content generation server, 21 ... Content acquisition part, 22 ... Content DB, 23 ... Content distribution part, DESCRIPTION OF SYMBOLS 30 ... Portable terminal, 31 ... Content reception part, 32 ... User information storage part, 33 ... Condition collation part, 34 ... Advertisement reproduction part, 35 ... Content reproduction part, 36 ... Point number notification part, 37 ... Consideration acquisition part, 40 ... Point management server, 41 ... Consideration providing part, 42 ... Advertisement reproduction history notifying part

Claims (5)

In a server device that delivers content to a terminal,
A server apparatus comprising: distribution means for inserting and distributing advertisement data, a condition of a terminal user as a distribution target of the advertisement data, and a condition for adding consideration to the user to the content. In a mobile terminal that plays content distributed from a server device,
Receiving means for receiving advertisement data, a condition of a terminal user to whom the advertisement data is distributed, and a content in which a condition for adding consideration to the user is inserted;
The user information and advertisement reproduction history of the mobile terminal are acquired from the storage means, the user condition received by the receiving means is compared with the user information, and the value added condition received by the receiving means and the advertisement A verification means for verifying with the playback history;
When the user information satisfies the user condition and the advertisement reproduction history satisfies the consideration addition condition as a result of the comparison by the comparison means, the advertisement data is reproduced and the consideration is added when the content is reproduced. A portable terminal comprising a reproducing means. Notification means for notifying the server device of the value obtained as a result of reproducing the advertisement data and the advertisement reproduction history;
The mobile terminal according to claim 2, further comprising an acquisition unit configured to acquire a price corresponding to the price from the server device. In a content distribution system in which a mobile terminal receives and reproduces content distributed by a server device,
The server device
A delivery means for delivering the content by inserting the advertisement data, the condition of the terminal user to whom the advertisement data is to be distributed, and the condition for adding consideration to the user;
The portable terminal is
Receiving means for receiving content distributed by the distribution means of the server device;
The user information and advertisement reproduction history of the mobile terminal are acquired from the storage means, the user condition received by the receiving means is compared with the user information, and the value added condition received by the receiving means and the advertisement A verification means for verifying with the playback history;
When the user information satisfies the user condition and the advertisement reproduction history satisfies the consideration addition condition as a result of the comparison by the comparison means, the advertisement data is reproduced and the consideration is added when the content is reproduced. A content distribution system comprising: a reproducing unit. The server device inserts and distributes the advertisement data, the condition of the terminal user to whom the advertisement data is distributed, and the condition for adding consideration to the user to the content;
A portable terminal receiving the content distributed from the server device;
Steps of acquiring user information and advertisement reproduction history of the portable terminal from storage means, collating the received user condition with the user information, and collating the received consideration addition condition with the advertisement reproduction history When,
As a result of the collation, when the user information satisfies the user condition and the advertisement reproduction history satisfies the consideration addition condition, the advertisement data is reproduced at the time of reproduction of the content to add consideration. An advertisement reproduction method comprising:

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