JP2004220429A - Advertisement control method, device, program and recording medium of electronic content and advertisement management server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve convenience of a user of electronic content by making the form of advertisement display controllable. <P>SOLUTION: The following steps are executed; a step to read output history of advertizement accompanying with the electronic content from a storage area for accompanying with the electronic content when outputting the electronic content to output interface, a step to make judgement whether the read output history indicates output of more than a predetermined times of the advertizement or not, a step to output the electronic content after removing the advertisement to the output interface in the case that that the advertisement is output more than the predetermined times according to the judgement result, a step to output the advertisement to the output interface with the advertisement attached to a predetermined position of the electronic content in the case that the advertisement is judged as not displayed more than the predetermined times according to the judgement result. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an electronic content advertisement control method, device, program, recording medium, and advertisement management server.
[0002]
[Prior art]
There has been a problem that banner advertisements and the like accompanying electronic contents are difficult to browse. Therefore, for the purpose of enabling the user to view the banner advertisement together with the electronic content, the information provision server stores the banner additional point storage means for storing the banner additional points obtained by clicking the banner advertisement, and each user holds the banner additional point storage means. User storage points storing means for storing user owned points to be stored, and content reference required points storage means for storing content reference required points required to display the contents of the content. A technique has been proposed in which the number of owned points is increased by a banner additional point, and when a headline of the content is clicked, the content of the content is displayed on a screen on the condition that the number of points owned by the user is equal to or more than the necessary point for content reference ( Patent Document 1).
[0003]
[Patent Document 1]
JP-A-2002-56289
[0004]
[Problems to be solved by the invention]
However, there was an improvement in the conventional method. That is, a means for controlling display of an advertisement such as a banner on electronic content is not provided. For example, if an advertisement is always displayed along with the electronic content, it is necessary to download the advertisement or the advertisement itself linked to the advertisement from a server or the like on the network to a terminal for viewing the electronic content every time the electronic content is used. is there.
[0005]
Therefore, it is difficult to avoid a situation in which a communication cost occurs between the browsing terminal or the like and the server. In addition, electronic content may be used only in a network environment, but if electronic content is used in an offline environment such as a so-called stand-alone terminal, it becomes difficult to acquire an advertisement or download the advertisement itself, Not even an environment that controlled ads.
[0006]
In addition, if the terminal for using the electronic content has a large output interface such as a personal computer display, even if a small advertisement is displayed on the electronic content, the effect on convenience such as the user's feeling of use is not affected. Few. However, in a PDA, a mobile phone, or the like having a small output interface, it is a problem to output the electronic content smoothly in a form that does not make the user feel uncomfortable, and when an advertisement is further displayed thereon, the usability is greatly reduced. In other words, if an advertisement is always attached to the electronic content and displayed on such a PDA or the like, the convenience is reduced for the user.
[0007]
Accordingly, the present invention has been made based on such circumstances, and enables an advertisement display form to be controlled, and an electronic content advertisement control method, system, program, recording medium, and the like, which improves the convenience of electronic content users. The purpose is to provide an advertisement management server.
[0008]
[Means for Solving the Problems]
The electronic content advertisement control method of the present invention that achieves the above object is a method of controlling an advertisement accompanying electronic content by a computer, wherein the computer outputs the electronic content to an output interface when the computer outputs the electronic content to an output interface. Reading an output history of an advertisement accompanying the electronic content from a storage area attached to the electronic content; determining whether the read output history indicates an output of the advertisement for a predetermined number of times or more; As a result, when it is determined that the advertisement has been output a predetermined number of times or more, outputting the electronic content to an output interface excluding the advertisement, and as a result of the determination, the advertisement has been output a predetermined number of times or more. If it is determined that there is no advertisement, the advertisement is attached to a predetermined position of the electronic content. Characterized in that it comprises a step of outputting a force interface, the.
[0009]
An apparatus for controlling an advertisement attached to electronic content, wherein, when outputting the electronic content to an output interface, means for reading an output history of the advertisement attached to the electronic content from a storage area attached to the electronic content. Means for determining whether or not the read output history indicates an output of a predetermined number of times or more of the advertisement, and as a result of the determination, when it is determined that the advertisement has been output a predetermined number of times or more, Means for outputting the electronic content to an output interface excluding an advertisement, and, if the result of the determination is that the advertisement has not been output more than a predetermined number of times, the advertisement is attached to a predetermined position of the electronic content and output And a means for outputting to an interface.
[0010]
Further, a program for causing a computer to execute a method of controlling an advertisement attached to electronic content, wherein when outputting the electronic content to an output interface, the output history of the advertisement attached to the electronic content is stored in the electronic content. Reading from the storage area incidental to, and determining whether or not the read output history indicates an output of a predetermined number of times or more of the advertisement, and as a result of the determination, the advertisement is output a predetermined number of times or more. Outputting the electronic content to an output interface excluding the advertisement when it is determined that the advertisement has not been output a predetermined number of times or more as a result of the determination. Attaching the content to a predetermined position and outputting the content to an output interface. According to the electronic content of the advertisement control program, wherein the door. This program is composed of codes for performing the operations of the above steps.
[0011]
Further, the present invention relates to a computer-readable recording medium on which the advertisement control program is recorded.
[0012]
Further, a server on the network that manages the electronic content, wherein the means for receiving an information file for recognizing a user of the electronic content from the advertisement control device recognizes the information stored in the information file, and And a means for distributing the corresponding electronic content except for the advertisement having the output history of (1).
[0013]
In addition, the problems disclosed by the present application and the solution thereof will be clarified by the description of the embodiments of the invention and the drawings.
[0014]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a network diagram including an advertisement control system according to the present embodiment. The user terminal 100 as an advertisement control system stores a program (the content viewer program 102 in the example in the figure) for realizing the advertisement control method of the present invention in, for example, a program database 101, and stores the program in a memory 104 by a CPU 103 as an arithmetic unit. The advertisement control method is executed by reading it out as appropriate.
[0015]
Also, an I / O 105 for performing data communication such as acquiring electronic content by connecting to the content server 120 or the like via the network 110, a content storage unit 106 for storing the acquired electronic content, and outputting electronic content and advertisements And an input unit 108 (input interface) for receiving selections and instructions from the user. The user uses the user terminal 100 to browse electronic contents and advertisements accompanying the electronic contents.
[0016]
An advertisement management server 150 (hereinafter, management server 150) is connected to the user terminal 100 as described above via the network 110. The management server 150 includes a CPU 151 serving as an arithmetic device, a memory 152 used by the CPU 151 for calculation, an I / O 153 for performing data communication with the user terminal 100, the content server 120, and the payment server 130 via the network 110, and a content distribution program. 154 and a program database 156 in which the advertisement request response program 155 is stored. It also includes a content database 157 for storing electronic content, an advertisement database 158 for storing advertisements, a user information database 159 for storing user information, and an advertisement reference history database 160 for storing advertisement reference histories.
[0017]
The management server 150 having such a configuration is a server that manages electronic contents and advertisements provided to the user terminal 100. Based on the content distribution program 154 and the advertisement request response program 155, the management server 150 In response to a content use request or the like, the corresponding electronic content and the accompanying advertisement are extracted from the content database 157 and the advertisement database 158, and transmission processing is executed. In addition, it is responsible for requesting the payment server 130 of various financial institutions or the like for payment for the use of the electronic content.
[0018]
Further, when distributing the electronic content and the advertisement to the user terminal 100, the corresponding user is registered and authenticated based on the user information database 159 to recognize the user. In addition, regarding the electronic content used by the recognized user, the reference history (output history) of the accompanying advertisement is confirmed in the advertisement reference history database 160, and the advertisement reference of a predetermined frequency or more, such as “whether or not it has been referred to once”, is performed. The distribution process is performed without adding an advertisement display to the corresponding electronic content in accordance with the history of (1). However, the supplementary display control of the advertisement according to the advertisement reference history can be executed even in the user terminal 100, and it is possible to appropriately select which one is executed according to the operation status of the advertisement control method.
[0019]
In addition, with the distribution of the advertisement to the user terminal 100, the reference history of the user is updated. Each time the advertisement is referred to, the points are added and recorded. This point is the basis for enjoying the provision of a cashback service or the like from, for example, the advertising company according to the number or the like. In addition, based on the reference history of advertisements related to the user, statistical analysis of the trend of advertisement output such as what kind of advertisements are viewed by users with what attributes is used for marketing research, etc. You may do it.
[0020]
Note that the management server 150 can be a firewall server that prevents unauthorized entry from the outside and functions as a WWW server, or can function as a mail server that communicates with a data communication partner. . The management server 150 can be assumed to be jointly operated by a company that provides electronic contents and advertisements, or managed and operated by a company that provides an advertisement control service.
[0021]
Here, the data structure of each of the databases 157, 158, 159, and 160 provided in the management server 150 will be described. FIG. 2 is a structural example of the content database 157 according to the present embodiment. The content database 157 is a database that stores electronic content obtained from the content server 120 provided by an electronic content sales company or the like. Therefore, information such as a title, an electronic content body, and bibliographic information is associated with the content ID as a key.
[0022]
FIG. 3 is a structural example of an advertisement database according to the present embodiment. The advertisement database 158 stores the data of the banner advertisement accompanying the electronic content and the data of the advertisement linked to the banner advertisement. Here, using the advertisement ID as a key, the title of the advertisement (may be banner advertisement data), the main body of the advertisement, the advertiser ID, the target content to be attached to, and the cashback amount that can be obtained by referring to the user. It has a structure in which each information is associated.
[0023]
FIG. 4 is a structural example of a user information database according to the present embodiment. It is this user information database 159 that stores various information of users who use electronic contents. The management server 150 executes user authentication with reference to the user information database 159. Also, for example, the number of points according to the cashback amount is recorded in this database. On the other hand, the number of points may be recorded on the user terminal 100 side in addition to the user information database 159. Therefore, a record in which settlement information such as a user name and a bank account number (eg, used as a purchase settlement of electronic content or a cash-back amount transfer destination) and point number information are associated with a user ID as a key. It is formed every time.
[0024]
FIG. 5 is an example of the structure of the advertisement reference history database in the present embodiment. It is this advertisement reference history database 160 that manages the history in which advertisements attached to electronic contents are referenced on the user terminal 100. For this reason, a structure is used in which at least the information of the user ID of the user who referred to the advertisement and the information of the advertisement ID of the referred advertisement are associated with each other using the date when the advertisement was referred to as a key. This record is accumulated each time the advertisement is referred to, that is, output, by the user terminal 100. Further, the information of the reference history stored here may be recorded by providing an appropriate storage area in the data of each advertisement or the electronic content attached thereto. In this case, the management of the advertisement reference history can be executed only by the user terminal 100 instead of the management server 150.
[0025]
FIGS. 6 and 7 show the structure of an electronic content when a storage area is provided in the electronic content to record the information of the reference history. The example of FIG. 6 shows a data configuration in a situation where a banner advertisement is displayed at a fixed position in the output unit 107, for example. In other words, the banner advertisement is always displayed in the left corner of the screen. The electronic content body file 600 includes electronic content body data 601, a banner advertisement body 602, an advertisement reference URL 603 for referring to the advertisement body when the banner advertisement is clicked, and whether a banner advertisement in the content has already been clicked. An advertisement reference flag 604 that reflects whether or not the electronic content is included, and a user ID 605 embedded according to the distribution destination user when the electronic content is distributed.
[0026]
Further, the example of FIG. 7 shows a data configuration in a situation where a banner advertisement is embedded and displayed in the text of the electronic content. In this case, the main file 700 of the electronic content includes texts 701, 702, 705 (texts 1-3,...) And insertion point information 702, 704 (banner) of a banner advertisement embedded and displayed between the texts. The advertisement 1 insertion point information, the banner advertisement 2 insertion point information,...
[0027]
Also, banner advertisement bodies 706, 709 (banner advertisement 1 body, banner advertisement 2 body,...) Inserted according to the insertion point information 702, 704, advertisement reference URLs 707, 710 corresponding to each banner advertisement, advertisements Reference flags 708 and 711 (advertisement 1 reference flag, advertisement 2 reference flag,...), And user ID 712.
[0028]
The user terminal 100 processes the main files 600 and 700 of the electronic contents as described above, and outputs the processed files to the output unit 107 for use by the user. At this time, the CPU 103 in the user terminal 100 that processes the content viewer program 102 reads the data of the content body from the main body files 600 and 700 and temporarily stores the data in the memory 104. The storage area of the content text secured in the memory 104 is the content text storage area 801 shown in FIG. The once stored content body data is output to the output unit 107 through appropriate processing.
[0029]
Further, a storage area of content text reference position information 802 for storing the position of the content text referred to by the user (such as an address in the memory 104) is also provided. The content body reference position information 802 is information that records the location of the electronic content to be re-output later when, for example, the user browsing the electronic content clicks on the banner advertisement and calls the advertisement body. That is, by referring to this information, even after the display of the advertisement main body, the reference portion of the electronic content that has been browsed or the like can be displayed again.
[0030]
Further, when a click operation for a banner advertisement is received via the input unit 108 of the user terminal 100, the advertisement reference URLs 603, 708, and 710 are read from the main body files 600 and 700. Then, it accesses the management server 150 or the like based on the URL, and acquires the data of the advertisement body. The acquired data is temporarily stored in the advertisement data storage area 803, and output to the output unit 108 through appropriate processing.
[0031]
In addition, the content database 157, the advertisement database 158, the user information database 159, and the advertisement reference history database 160 constituting each of the above-described databases are not only provided integrally with the management server 150, but also attached to another device. However, they may be operated integrally via a network.
[0032]
Further, regarding the network connecting the user terminal 100, the management server 150, the content server 120, and the settlement server 130, in addition to a dedicated line and the Internet, a WAN (Wide Area Network), a LAN, a power line network, a wireless network, Various networks such as a public line network and a mobile phone network can be adopted. Further, if a virtual private network technology such as VPN is used, communication with enhanced security is established when the Internet is adopted, which is preferable.
[0033]
FIG. 9 is an overall business flow diagram including the processing procedure of the advertisement control method according to the present embodiment. Hereinafter, the actual procedure of the advertisement control method of the present invention will be described. In addition, various operations corresponding to the advertisement control method described below are realized by the content viewer program 102 for the operation related to the user terminal 100, and are realized by the content distribution program 154 and the advertisement request response program 155 for the operation related to the management server 150. . These programs are composed of codes for performing various operations described below. Further, in the present embodiment, a case is described in which “the number of times the advertisement is referred”, which is a criterion for determining whether to display the advertisement together with the electronic content, is “one time”.
[0034]
A user who uses electronic content using the user terminal 100 applies for user registration to the management server 150 in advance. Then, when application information for user registration is transmitted from the user terminal 100 (s900), the management server 150 receives the application information and recognizes the user information. The recognized user information is stored with a user ID in the user information database 159 (s901). Thus, a record of the user information of the user is formed.
[0035]
On the other hand, the management server 150 needs to acquire such electronic contents to be provided to the user from a company that produces the contents. Therefore, in accordance with the content registration process (s902) performed in the content server 120 provided by the trader, data of the electronic content is acquired and stored in the content database 157 (s903). Similarly, data of advertisements (banner advertisements and advertisement bodies) to be displayed as ancillary information on the electronic content is obtained by receiving the advertisement registration process (s904) of the content server 120 and stored in the advertisement database 158 (s905).
[0036]
A user who has already registered the user and wants to use electronic content transmits an electronic content purchase request to the management server 150 through the user terminal 100. When the purchase request data is transmitted from the user terminal 100 (s906), the management server 150 receives the data. Then, the attribute information (title, content ID, bibliographic information, etc.) of the desired electronic content and the user ID included in the purchase request are recognized (s907).
[0037]
The management server 150 extracts the corresponding electronic content and the data of the banner advertisement related thereto from the content database 157 and the advertisement database 158 based on the attribute information of the recognized electronic content (s908). Then, in the extracted electronic content, the data of the banner advertisement and the corresponding user ID similarly extracted are stored in the storage form shown in FIGS. 6 and 7 (see the main files 600 and 700 of the electronic content). The electronic content also stores the URL of the advertisement body linked from the banner advertisement, that is, information on the advertisement reference URL.
[0038]
However, in addition to the method of being included in the electronic content as described above, the method of storing the user ID in the content viewer program 102 and the terminal number (eg, a manufacturing number or a telephone number) capable of identifying the user terminal 100 may be used as the user ID. It is also possible to adopt a method used as a method.
[0039]
Thus, the electronic content is distributed to the user terminal 100 (s909), and the user terminal 100 receives the desired electronic content (s910). At the time of this distribution, a request may be made to the settlement server 130 for payment for the electronic content. The user terminal 100 stores the received electronic content in the content storage unit 106, and calls and activates the content viewer program 102 from the program database 101, for example, for the user to browse (s911).
[0040]
Then, the advertisement reference flags 604, 708, and 710 stored in the electronic content are recognized and checked (s912). Since this flag indicates whether the click operation of the banner advertisement associated with the electronic content (the act of referring to the main body of the advertisement) has been completed or not, the flag is checked to display / hide the banner advertisement. Understand the rationale for choosing.
[0041]
If the flag indicates "referenced", only the electronic content text (without banner advertisement) is read out to the memory 104, temporarily stored in a predetermined area (see FIG. 8), and output to the output unit 108. The processing is performed (s927). Thereafter, if an instruction to end electronic content browsing is received through the input unit 108 (s928: YES), the content viewer is ended (s929), and the process is completed. On the other hand, if the flag indicates that the electronic content has not been referred to, the electronic content is attached to a banner advertisement and output to the output unit 107 (s914).
[0042]
FIG. 10 is a diagram illustrating a screen transition example 1 in the user terminal according to the present embodiment, and FIG. 11 is a diagram illustrating a screen transition example 2 in the user terminal according to the embodiment. If the output unit 107 is, for example, a display, the electronic content is displayed on the screens 1000 and 1100 as shown in FIG. 10 or FIG.
[0043]
For example, when the banner advertisement is fixedly displayed separately from the electronic content text on the screen 1000 (FIG. 10), the text display unit 1001 and the banner advertisement display unit 1002 are the main elements, and the banner is additionally displayed. An advertisement button 1003 for receiving a display instruction of an advertisement body linked to an advertisement, a return button 1004 for returning to a previous screen, and the like are included.
[0044]
On the other hand, when the banner advertisement is embedded and displayed in the body of the electronic content (FIG. 11), the main body display unit 1101 and the banner advertisements (banner advertisements 1 and 2) 1102 and 1103 are the main elements, and a button for returning to the other is used. 1104 etc. are included.
[0045]
Even when the electronic content and the banner advertisement are displayed as described above, the user performs a banner advertisement reference action such as clicking on the banner advertisement display unit 1002, the advertisement button 1003, or any of the banner advertisements 1102 and 1103. If no (s915: none), an instruction to end electronic content browsing is received through the input unit 108 (s928: YES), the content viewer is ended (s929), and the process is completed.
[0046]
On the other hand, if the user performs the reference action of the banner advertisement (s915: present), the information of the reference position of the content text (text reference position information) is stored in the memory 104 (s916). Then, for the clicked banner advertisement, the management server 150 accesses the management server 150 with reference to the advertisement reference URL stored in the electronic content, and transmits the advertisement ID and the user ID (s917).
[0047]
The management server 150 receives this, and generates and stores a reference history record in which the user ID and the advertisement ID are associated with the advertisement reference date as a key in the advertisement reference history database 160 (s918). In addition, based on the advertisement reference URL, data of the corresponding advertisement body is extracted and distributed to the user terminal 100 (s919).
[0048]
Further, referring to the cashback amount of the advertisement in the advertisement database 158, the number of points corresponding to the current advertisement reference is calculated (s920). Then, the number of points is reflected in the item of the number of points of the corresponding user in the user information database 159. Further, if there is an appropriate cashback trigger such as accumulation of a predetermined number of points, a request for cashback processing is made to the settlement server 130 managed by the financial institution or the like contracted by the user. (S921). In response to this, the settlement server 130 deposits, for example, an amount corresponding to the number of points into the account of the user, and executes a cashback process (s922).
[0049]
On the other hand, in the user terminal 100 to which the data of the advertisement body is distributed from the management server 150, the data is temporarily stored in the advertisement data storage area 803 of the memory 104, and is output from the output unit 107 (s923). As shown in FIGS. 10 and 11, on the screens 1000 and 1100, the advertisement content display sections 1005 and 1105 occupy almost the entire surface, and the advertisement body is to be viewed by the user. When the process of referring to the advertisement body is performed as described above, the advertisement reference flags 604, 708, and 711 of the corresponding electronic content are rewritten to “referenced” (s924).
[0050]
Alternatively, instead of eliminating the accompanying display of the banner advertisement by one advertisement reference as in the present embodiment, when the banner advertisement non-display condition is set to a plurality of advertisement references, the flag is set as the number information and the advertisement This may be added as appropriate each time reference is made.
[0051]
When the user presses the close button 1006 or 1106 on the screen 1000 or 1100, an instruction to delete the advertisement is issued, or when a predetermined time has elapsed since the start of browsing the advertisement body (s925: yes), the content body in the memory 104 is displayed. The reference position information 802 is recognized (s926). Based on the content body reference position information 802 recognized here, the user terminal 100 redisplays, on the output unit 107, the electronic content that was being browsed before the reference to the advertisement body, without the clicked banner advertisement. (S927). The screens 1000 and 1100 shown in FIGS. 10 and 11 show that the display of the banner advertisement disappears (or is reduced) and the text display units 1001 and 1101 are enlarged.
[0052]
If an instruction to end browsing of the displayed electronic content is received via input unit 108 (s928: YES), the content viewer is ended (s929), and the process is completed.
[0053]
If all the contents of the electronic content cannot be stored in the memory 104 on the user terminal 100 side, a temporary file is created, and the URL of the electronic content body and the information of the reference position of the content body are stored in the temporary file. The above-described processing may be realized by doing so.
[0054]
When the Web browser is used as a content viewer, the Cookie stores a user ID, a content body URL, content body reference page information, referenced advertisement information, and the like. In this case, the electronic content body is referred to from the management server 150 as appropriate. The user terminal 100 makes an inquiry to the management server 150 by specifying the content main body URL, the content body reference page information, and the information of the referred advertisement. The management server 150 uses CGI or the like. If the advertisement is not referred to, the corresponding banner advertisement is inserted and delivered to the user terminal 100. When a banner advertisement is referred to on the user terminal 100, the content body reference page and the referred advertisement information are stored in the Cookie on the user terminal 100 side. Thereafter, the above-described processing is realized by not distributing the referred advertisement from the management server 150 side.
[0055]
According to the electronic content advertisement control method and the like of the present invention, it is possible to provide a means for controlling display of an advertisement such as a banner on electronic content. Since the advertisement attached to the electronic content can be controlled so that the electronic content is displayed accompanying the electronic content according to the number of times of output, the advertisement or the main body of the advertisement linked to the electronic content is stored on a server on the network every time the electronic content is used. Therefore, there is no need to download electronic contents to a terminal for viewing electronic contents.
[0056]
Therefore, the communication cost between the viewing terminal or the like and the server can be greatly reduced. In addition, similar advertisement control can be performed not only in the network environment but also in the case where electronic content is used in an offline environment.
In addition, by applying the advertisement control method of the present invention to a PDA, a mobile phone, or the like having a small output interface, an output form of an advertisement is appropriately controlled to secure a display area of electronic content according to a user, and the use of the advertisement is controlled. The user is not unnecessarily forced to reduce convenience.
That is, the form of advertisement display can be controlled, and the convenience of the electronic content user is improved.
[0057]
As described above, the embodiment of the present invention has been specifically described based on the embodiment. However, the present invention is not limited to the embodiment, and can be variously modified without departing from the gist of the invention.
[0058]
【The invention's effect】
ADVANTAGE OF THE INVENTION According to this invention, the form of an advertisement display is controllable and the convenience of an electronic content user is improved.
[Brief description of the drawings]
FIG. 1 is a network diagram including an advertisement control system according to an embodiment.
FIG. 2 is a structural example of a content database according to the embodiment;
FIG. 3 is a structural example of an advertisement database according to the embodiment.
FIG. 4 is a structural example of a user information database according to the embodiment.
FIG. 5 is a structural example of an advertisement reference history database according to the embodiment.
FIG. 6 is a diagram illustrating an electronic content structure example 1 according to the present embodiment.
FIG. 7 is a diagram illustrating an electronic content structure example 2 according to the embodiment.
FIG. 8 is a diagram illustrating an example of a memory structure related to electronic content data according to the present embodiment.
FIG. 9 is an overall business flow diagram including a processing procedure of an advertisement control method according to the present embodiment.
FIG. 10 is a diagram showing a first example of screen transition in the user terminal according to the embodiment.
FIG. 11 is a diagram illustrating a screen transition example 2 of the user terminal according to the embodiment.
[Explanation of symbols]
100 user terminal
101 Program Database
102 Content Viewer Program
103 CPU
104 memory
105 I / O
106 Content storage unit
107 Output unit, output interface
108 Input unit, input interface
110 network
120 Content server
130 Payment server
150 advertisement management server
151 CPU
152 memory
153 I / O
154 Content distribution program
155 Advertising request response program
156 Program Database
157 Content Database
158 Advertising Database
159 User information database
160 Ad reference history database

Claims (13)

A method for controlling an advertisement accompanying electronic content by a computer, wherein the computer includes:
Reading the output history of the advertisement attached to the electronic content from a storage area attached to the electronic content when outputting the electronic content to the output interface;
Determining whether or not the read output history indicates a predetermined number or more of outputs of the advertisement;
As a result of the determination, when it is determined that the advertisement has been output a predetermined number of times or more, a step of outputting the electronic content to an output interface excluding the advertisement,
As a result of the determination, when it is determined that the advertisement has not been output more than a predetermined number of times, the advertisement is attached to a predetermined position of the electronic content and output to an output interface,
An electronic content advertisement control method, comprising: Accepting an advertisement display instruction from the input interface for the advertisement output to the output interface accompanying the electronic content;
Reading an address of an advertisement body on a network from a storage area accompanying the advertisement;
Based on the address, accessing a server that stores the data of the advertising body, to obtain the data of the corresponding advertising body,
Outputting the data of the advertisement body to an output interface;
Updating the output history of the advertisement in the storage area according to the output of the advertisement body;
The method according to claim 1, further comprising: The method according to claim 2, further comprising the step of adding points of the corresponding user based on the updated output history of the advertisement body. If the user knows the output of the advertisement body for a predetermined time or receives an output end instruction from the input interface,
Performing the determination process, when the determination result is determined to indicate the output of the advertisement more than a predetermined number of times, outputting the electronic content to the output interface except for the advertisement,
The electronic content advertisement control method according to any one of claims 1 to 3, further comprising: If the predetermined number of times as the criterion for the determination is one, if the user knows the output of the advertisement main body for a predetermined time or receives an instruction to end the output from the input interface, the electronic content is removed except for the advertisement. Outputting to an output interface;
The method according to claim 4, further comprising: Prior to the output of the advertisement body, storing reference information indicating the display content or display position of the electronic content so far in the storage area,
Reading the reference information from the storage area, if the user knows the output of the advertisement body for a predetermined time or receives an output end instruction from the input interface;
Re-outputting the electronic content to an output interface based on the reference information;
The electronic content advertisement control method according to any one of claims 2 to 5, further comprising: When the electronic content is stored in a server on a network, and the electronic content is read and output via a web browser,
The server stores an information file for recognizing a user of the electronic content as the storage area, an address at which the electronic content is stored, the reference information, and a step of recording or updating the output history,
Transmitting the information file to the server when outputting electronic content;
A step of receiving the electronic content delivered by the server that has recognized the information stored in the information file except for an advertisement having an output history of a predetermined number of times or more,
Outputting the received electronic content to the web browser;
The electronic content advertisement control method according to any one of claims 1 to 6, further comprising: An apparatus for controlling an advertisement accompanying electronic content,
Means for reading an output history of an advertisement attached to the electronic content from a storage area attached to the electronic content when outputting the electronic content to an output interface;
Means for determining whether or not the read output history indicates an output of a predetermined number of times or more of the advertisement,
As a result of the determination, when it is determined that the advertisement has been output a predetermined number of times or more, means for outputting the electronic content to an output interface excluding the advertisement,
As a result of the determination, when it is determined that the advertisement has not been output more than a predetermined number of times, a means for attaching the advertisement to a predetermined position of the electronic content and outputting the advertisement to an output interface,
An advertisement control device for electronic content, comprising: A program for causing a computer to execute a method of controlling an advertisement accompanying electronic content,
Reading the output history of the advertisement attached to the electronic content from a storage area attached to the electronic content when outputting the electronic content to the output interface;
Determining whether or not the read output history indicates a predetermined number or more of outputs of the advertisement;
As a result of the determination, when it is determined that the advertisement has been output a predetermined number of times or more, a step of outputting the electronic content to an output interface excluding the advertisement,
As a result of the determination, when it is determined that the advertisement has not been output more than a predetermined number of times, the advertisement is attached to a predetermined position of the electronic content and output to an output interface,
An electronic content advertisement control program, comprising: A computer-readable recording medium recording the advertisement control program according to claim 9. A server on a network for managing electronic content,
Means for receiving an information file for recognizing a user of the electronic content from the advertisement control device,
Means for recognizing the information stored in the information file and distributing the corresponding electronic content except for an advertisement having an output history of a predetermined number of times or more,
An advertisement management server comprising: Means for updating the output history of the advertisement body relating to the user recognized based on the information file, with the distribution of the advertisement body,
Means for adding points of the corresponding user based on the updated output history;
Means for recognizing the point or a service corresponding thereto and informing an advertisement control device or a service providing terminal,
The advertisement management server according to claim 11, comprising: Means for performing a trend analysis of the advertisement output based on the output history of the advertisement body regarding the user;
Means for outputting the trend analysis result;
The advertisement management server according to claim 11, further comprising:

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