KR20010106695A - An system for providing mp3 music file with advertisement for sales promotion of record media on internet and a method thereof - Google Patents

Abstract

The present invention discloses a system and method for providing an advertisement MP3 music file for promoting music sales on the Internet. In accordance with the present invention, a user is legally authorized by a music company holding a copyright through advertising revenue obtained from an advertiser, and provides a music fee, which is a royalty fee to a music company, and a MP3 music file for a user who downloads and listens to MP3 music files for free. Make the period available. The method of providing an MP3 music file with advertisements according to the present invention includes transmitting a download request to a real-time control server when a user requests a download of an MP3 music file by a user, and user information stored in a user information storage server by the control server. Searching for; determining an advertisement file attached to the MP3 music file to be downloaded from among advertisement files stored in the advertisement file storage server; setting control information on the MP3 music file requested to be downloaded; And downloading the MP3 music file to which the control information and the advertisement file are attached. The control information is different from the maximum advertisement count data 82, which is the automatic playback stop criterion of the attached advertisement file, and the download date and the expiration date data 84, which is the automatic playback stop criterion of the downloaded MP3 music file, are different from the downloaded MP3 music file. Copy protection data 86 for preventing arbitrary copying to a user and file encryption data 88 for preventing deletion or tampering of control information are included.

Description

System for Providing Advertisement MP3 Music File for Promotion of Music Sales on the Internet and Method of It {AN SYSTEM FOR PROVIDING MP3

The present invention relates to a system and a method of providing an MP3 music file with advertisements for promoting music sales on the Internet. More specifically, the present invention relates to a music source company that holds copyright through advertisement revenue obtained from an advertiser in downloading an MP3 music file. MP3 music files with advertisements to promote music sales on the Internet that provide legally approved music companies with royalty fees and allow MP3 music files to be used for free for users for a certain period of time. The present invention relates to a system and a method thereof.

As is well known, MP3 is a standard of voice compression called MPEG Audio Layer-3, and MP3 music file is a digital file composed of compressed music. MP3 music files are almost the same size as audio CDs, and their files are only about one-tenth the size. In the future, the demand for MP3 music is expected to expand explosively as the construction of the Internet infrastructure expands as the high-speed communication network becomes common.

The MP3 music market is expected to expand, but the MP3 music market is not yet active. This is because music companies, which are concerned about illegal copying on the Internet and contraction of the existing CD and tape market, are refusing to supply MP3 music files. However, rather than restraining illegal copying, the sound source's attitude leads to a situation in which the illegal copying of MP3 music files is spread more widely through the Internet, and the spread of illegal copying further shrinks the existing CD and tape market. There is a vicious cycle going on.

On the other hand, if you look at the current legally operated MP3 music file providing site, some of the MP3 music file paid sales site is legally approved by the music company to provide the sound source fee to the music company, for example, It offers MP3 music files for 900 won per song. On the other hand, some MP3 music file providing site is operated by inserting an advertisement in the MP3 music file and receiving the advertising fee from the advertiser in the form of providing the MP3 music file with the advertisement for free.

However, with respect to a site that sells MP3 music files to users for a fee, the user recognizes a price that is downloaded per song at a high price, and the user uses an illegal free site rather than downloading MP3 music files for a fee. Accordingly, the MP3 music market is not activated by illegally downloading MP3 music files, and illegal copying causes a risk of virus infection or hacking. In addition, the paid site is authorized to legally download the MP3 music files, but the music source receives the fee for using the sound source from the paid sites, but the user downloads the downloaded MP3 music file by copying the existing CD. We are concerned about the shrinking CD and tape market due to sluggish sales of tapes and tapes.

Meanwhile, in the conventional method of providing the MP3 music file with the advertisement free to the user, the user can legally download the MP3 music file free of charge, thereby increasing the use of the MP3 music file. We are still concerned about the shrinking of the existing CD and tape market due to the illegal distribution of downloaded MP3 music files and their permanent use. In addition, there is no question about whether the advertisement effect is appropriately matched to the advertising expenses paid by the advertiser because the advertisement is already attached to the MP3 music file and thus the advertisement for the various users who listen to the MP3 music file is not provided. There is. Furthermore, because the user always plays the advertisement between the MP3 music file and the music file, the user downloads the MP3 music file for free and listens to the MP3 music, but the advertisement is constantly played between the MP3 music file and the music file. There is a risk of avoiding embedded MP3 music files.

In addition, sites that provide MP3 music files for a fee or free are focused only on providing MP3 music files, and have not made efforts to promote sales of CDs and tapes desired by music sources.

Accordingly, the present invention has been made to solve the problems of the Internet sites that provide MP3 music files over the Internet, the object of the present invention is that the advertisement inserted in the MP3 music files can not be arbitrarily skipped by the user, only a limited number of times After the advertisement and the recovery time is automatically stopped, it can be used free of charge for a certain period of time and a non-replicable MP3 music file is provided to the user, and the music company can solve the problem of piracy and the permanent use of the downloaded MP3 music file. The present invention provides a system and method for providing an MP3 music file with an advertisement for promoting music sales on the Internet.

Another object of the present invention is to promote the use of MP3 music files with advertising to provide a high music fee to music companies and to earn points to the user for the download of MP3 music files with advertising can be owned on CD or permanently at a discount price The present invention provides a system and method for providing an MP3 music file with an advertisement for promoting music sales on the Internet that can activate MP3 music files.

It is still another object of the present invention to the sound source company to download information of the MP3 music file attached to the advertisement of the user, for example, music file download information such as gender, age, genre, etc. for each sound source connected to the manager's web server in real time. It provides useful marketing information to music company's existing record sales plan, and provides advertisers with the appropriate advertisement according to the music type and customer profile that users want. The present invention provides a system and method for providing an advertisement MP3 music file for promoting music sales on the Internet that can efficiently calculate advertisement costs by calculating the exact number of downloads of the advertisement music file. .

1 is a block diagram showing a system for providing an advertising MP3 music file for promoting the record sale on the Internet according to the present invention;

2 is a flowchart illustrating a process of downloading an MP3 music file in the method of providing an MP3 music file with advertisements according to the present invention;

3 is a structural diagram of a MP3 music file inserted with control information and an advertisement file downloaded in the method of providing an advertisement MP3 music file according to the present invention;

Figure 4 is a flow chart showing the playback process of the advertising MP3 music file downloaded according to the present invention.

♣ Explanation of symbols for main part of drawing ♣

10: web server 20: communication network

30: user PC 40: sound source PC

50: advertiser PC 62: MP3 music file storage server

64: advertisement file storage server 66: user information storage server

68: real time control server 72: search engine

74: webpage

In order to achieve the above objects, a system for providing MP3 music files with advertisements for promoting music sales on the Internet according to the present invention is to search for a user's computer for downloading MP3 music files and download information of MP3 music files in real time. In a system for providing MP3 music files through the Internet, in which a computer of a sound source company and an advertiser computer which wants to insert an advertisement in an MP3 music file are connected to a web server via a communication network, an MP3 music file in which an MP3 music file database is stored. A storage server; An advertisement file storage server storing an advertisement file database; A user information storage server storing a user information database; A search engine for searching for the desired MP3 music file by comparing the MP3 music file which the user wishes to download with the MP3 music file database stored in the MP3 music file; The MP3 music file storage server, the advertisement file storage server, and the user information storage server are respectively connected. The user information stored in the user information storage server is searched according to the user's request for downloading the MP3 music file. It consists of a control server to set the control information of the MP3 music file and the advertisement file to be downloaded.

According to the present invention, there is provided a method of providing an MP3 music file with an advertisement for promoting music sales on the Internet, a computer of a user who downloads an MP3 music file, a computer of a music source searching for download information of the MP3 music file in real time, and MP3 music. In the MP3 music file providing system for the promotion of record sales on the Internet, in which the computer of the advertiser who wants to insert an advertisement in a file is connected to a web server via a communication network, the MP3 music which the user wants to download by accessing the web server. Retrieving the file by a search engine; Requesting the download of the MP3 music file if the MP3 music file desired by the user exists in the MP3 music file storage server; Transmitting a download request of the MP3 music file to a control server; Retrieving user information stored in a user information storage server by the control server; Determining an advertisement file inserted into the MP3 music file to be downloaded from among advertisement files stored in an advertisement storage server; Setting control information on the downloaded MP3 music file; And downloading the MP3 music file into which the set control information and the advertisement file are inserted.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT Hereinafter, an exemplary embodiment of a system for providing an MP3 music file with an advertisement for promoting music sales on the Internet according to the present invention and a preferred embodiment thereof will be described in detail with reference to the accompanying drawings.

First, the configuration of the advertisement MP3 music file providing system according to the present invention will be described. Looking at the overall configuration of the providing system with reference to Figure 1, the providing system is connected to the user's PC 30 via the communication network 20 to the web server 10 to download the MP3 music file. In the present embodiment, a PC has been described as an example of a user's connection and download means, but in addition to the PC, an Internet TV and a wireless mobile communication terminal are possible. In addition, the web server 10 is connected to the PC 40 of the sound source and the advertiser's PC 50 to retrieve the download information of the MP3 music file of the MP3 music file in real time via the communication network 20.

The web server 10 includes an MP3 music file storage server 62 in which an MP3 music file database 61 is stored, and an advertisement file storage server 64 and a user information database 65 in which an advertisement file database 63 is stored. It includes a user information storage server 66 is stored. The MP3 music file storage server 62, the advertisement file storage server 64, and the user information storage server 66 search for the user's information for target marketing, determine the appropriate advertisement, and select and download the MP3 music. It is connected to a control server 68 for setting control information such as an expiration date of a file and a maximum number of advertisements. Then, the web server 10 compares the MP3 music file that the user wishes to download with the MP3 music file database stored in the MP3 music file storage server 62 to search for the corresponding MP3 music file ( 72) and various web pages 74.

A method of providing an MP3 music file in the system for providing an MP3 music file having the above-described configuration will now be described.

The administrator of the web server 10 configures the above-described system so that MP3 music files can be downloaded, and the MP3 music file database 61 to be provided to the user from the sound source provided by the music company and the advertisement file database 62 requested by the advertiser. Prepare. MP3 file advertisements are not limited to audio advertisements, but include visual advertisements such as banners and animations, and MP3 music files include lyrics. Since the production technology of the MP3 music file and the advertisement file is an idiomatic technique, a description thereof will be omitted for the method of producing the MP3 music file and the advertisement file.

First, a process of downloading a MP3 music file by a user connecting to a web server according to the present invention will be described with reference to FIG. 2. The user accesses a web server to download an MP3 music file (S10), and searches for an MP3 music file to be downloaded (S20). In response to a user's search command, the search engine 72 searches whether the MP3 music file that the user wishes to download exists in the MP3 music file database 61 stored in the MP3 music file storage server 62 (S30). ). As a result of the search, if the MP3 music file that the user wants to download does not exist, the web page 74 displays that it does not exist and searches for a new MP3 music file, and if the MP3 music file to be downloaded exists, the user Requests to download the MP3 music file (S40).

The download request of the user is transmitted to the control server 68 (S50). Receiving the user's download request, the control server 68 searches the user information database 65 stored in the user information storage server 66 (S60), and the advertisement file stored in the advertisement file storage server 64 In contrast to the database 63, an advertisement suitable for a user to be inserted into the MP3 music file to be downloaded is determined in real time (S70). As such, advertisements are selected and provided to users to target the target marketing such as gender, age, taste, etc. according to the users, thereby providing high advertisement delivery rate as well as one-to-one advertisement marketing and high advertisement effect with low advertisement cost. Create.

Next, the control server 68 sets the control information attached to the MP3 music file to be downloaded (S80). The structure of the control information attached to the MP3 music file is shown in FIG. The control information is the maximum number of times of advertisement data 82 which becomes the automatic stop criterion of the inserted advertisement file when the user watches a certain number of times, and the number of advertisement times data 83 that the user watches, the download date and the downloaded MP3 music file. Expiration date data 84 serving as a reproduction stop criterion, copy protection data 86 for preventing a downloaded MP3 music file from being arbitrarily copied to another medium, and file encryption data 88 for preventing deletion or tampering of control information. Doing. In addition, the control information includes a function that the user cannot skip to the MP3 music file without watching the advertisement. The maximum number of advertisements and the expiration date is determined by the administrator in consultation with the advertiser and the music company, and the maximum number of advertisements of the maximum advertisement data 82 is set to, for example, 5 to 10 times, and the expiration date of the expiration date data is, for example, from the download date. 20 to 30 days can be set. The copy protection data 86 uses the unique recognition data of the computer which downloaded the MP3 music file. The file encryption data 88 modulates the maximum advertisement number data 82 or modifies the expiration date data 84 so as to prevent a user from deleting or tampering with the control information and the advertisement file. After the expiration date has elapsed, the MP3 music file is permanently owned or the other person is not allowed to copy the MP3 music file. . Accordingly, when the user plays the MP3 music file whose expiration date has elapsed or duplicates the MP3 music file downloaded by another person, the user is notified of the message to access the corresponding site and download the authentication patch file again. Since the verification patch file does not include MP3 music files, while the file size is small, the existing advertisement and MP3 music files are played again by newly setting the control information of the MP3 music file with the previously downloaded advertisement. Is added. In addition, if necessary, the advertisement file may be replaced with the existing MP3 music file.

Next, the user downloads the MP3 music file into which the control information and the advertisement file are inserted (S90). In the production of the MP3 music file in which the advertisement file is inserted, the advertisement file selected as an advertisement suitable for the user by the control server 68 may be inserted into the MP3 music file in real time so that target marketing can be performed for each user. By request of an advertiser, a specific advertisement file may be inserted into a specific MP3 music file in advance. When the download of the MP3 music file is completed, a predetermined point is given to the user for downloading the MP3 music file once (S100). Each time a user downloads points, the points are accumulated to the user, and the points are accumulated, and the user can purchase the CD at a discounted price or purchase the MP3 music file itself according to the cumulative degree, and can permanently own the service. In addition, the accumulated points can be transferred between users to further increase the sales of CD or MP3 music files.

Hereinafter, the playback process of the MP3 music file in which the control information downloaded with the MP3 music file and the advertisement file are inserted will be described with reference to FIG. 4.

The user plays the MP3 music file downloaded by the MP3 player installed in his PC (S110). Next, in order to prevent the downloaded MP3 music file from being copied and reproduced to another medium, it is determined whether the copy protection data 86 matches the unique recognition data of the computer that will play the MP3 music file (S120). In case of inconsistency, the MP3 music file to be played is copied to another medium without permission, so the user is informed to download the authentication patch file from the web server, and the user decides whether to download the authentication patch file (S122). If the user wants to play the MP3 music file copied without permission, the user downloads the authentication patch file (S124). On the other hand, if the copy protection data 86 coincides with the unique recognition data of the computer to play the MP3 music file, it is determined whether the playback date of the downloaded MP3 music file has passed the expiration date of automatically stopping playback (S130). As a result, when the expiration date has elapsed, the downloaded MP3 music file is automatically stopped and the user is notified to download the authentication patch file. If the playback date has not passed the expiration date, it is determined whether the maximum number of advertisements has been reached (S140). If the maximum number of advertisements is not reached, the advertisement is played and the user watches the advertisement (S150), thereby increasing the number of advertisements viewed once (S160). After viewing the advertisement, the user may watch the MP3 music file (S170). If the maximum number of advertisements set in step S140 is reached, the advertisement file is automatically stopped from the MP3 music file and the advertisement is not played thereafter, and the user can immediately watch the MP3 music file without viewing the advertisement (S170). .

The above description relates to downloading and playing only of MP3 music files, but the present invention is not limited to downloading and playing MP3 music files but also to downloading and playing video files such as music videos in addition to MP3 music files.

Advertisement-provided MP3 music file providing system and method for promoting music sales on the Internet according to the present invention as described above, the user, sound source, advertiser by inserting the advertisement file and control information in the MP3 music file download to the user And beneficial effects to both managers.

Users can not only download MP3 music files for free, but also purchase CDs or MP3 music files at a discounted price according to the points earned according to the number of downloads, and keep them permanently. Not only the music file appreciation but also the interest in the advertisement can be obtained a variety of product and service information from the advertisement.

The music company can receive the music fee from the administrator who has consented to use the music in accordance with the download of the MP3 music file, and the user can permanently own the freely downloaded MP3 music file free of charge or illegally make the MP3 music file illegally by others. It is possible to eliminate the fear of copying, and the sales of CDs produced by music companies by managers are promoted, and the existing music market is expanded, and sales promotion information is efficiently prepared through download-related information provided in real time. can do.

Advertisers can have one-to-one advertising marketing at a low advertising cost, target marketing campaigns by gender and age to ensure high ad delivery rates and high advertising efficiency. can do.

While the manager legally operates the download site for MP3 music files, the manager generates revenue by revenue from advertising revenue and sales of CDs and MP3 music files, and contributes to revitalizing the existing music market.

Claims (10)

The computer of the user who downloads the MP3 music file, the computer of the music source searching the download information of the MP3 music file in real time, and the computer of the advertiser who wants to insert the advertisement into the MP3 music file are connected to the web server through a communication network. In the MP3 music file providing system on the An MP3 music file storage server storing an MP3 music file database; An advertisement file storage server storing an advertisement file database; A user information storage server storing a user information database; A search engine for searching for the desired MP3 music file by comparing the MP3 music file which the user wishes to download with the MP3 music file database stored in the MP3 music file; The MP3 music file storage server, the advertisement file storage server, and the user information storage server are respectively connected. The user information stored in the user information storage server is searched according to the user's request for downloading the MP3 music file. The system of providing an advertisement MP3 music file for promoting the record sales on the Internet consisting of a control server for setting the control information of the MP3 music file and the advertisement file to be downloaded. The control information specified by the control server includes the maximum advertisement count data and the advertisement advertisement data in which the advertisement is executed and the expiration date data in which the downloaded MP3 music file is automatically stopped. A system for providing an MP3 music file with advertisements for promoting music sales on the Internet. The computer of the user who downloads the MP3 music file, the computer of the music source searching the download information of the MP3 music file in real time, and the computer of the advertiser who wants to insert the advertisement into the MP3 music file are connected to the web server through a communication network. In the MP3 music file providing system on the Searching, by a search engine, an MP3 music file that a user wants to download by accessing the web server; Requesting the download of the MP3 music file if the MP3 music file desired by the user exists in the MP3 music file storage server; Transmitting a download request of the MP3 music file to a control server; Retrieving user information stored in a user information storage server by the control server; Determining an advertisement file inserted into the MP3 music file to be downloaded from among advertisement files stored in an advertisement storage server; Setting control information on the downloaded MP3 music file; The method of providing an advertisement MP3 music file for promoting the record sale on the Internet comprising the step of downloading the set control information, the advertisement file and the inserted MP3 music file. The expiration date of claim 3, wherein the control information includes the maximum advertisement count data, the viewing advertisement count data, and the MP3 music file which are automatically stopped when the MP3 music file is played. A method of providing an MP3 music file with advertisements for promoting music sales on the Internet including data. The method of claim 4, wherein the control information is provided with an advertisement MP3 music file for promoting the record sales on the Internet further includes copy protection data to prevent the downloaded MP3 music file is copied to another medium and reproduced. Way. 6. The method of claim 5, wherein the downloaded MP3 music file is provided with an advertisement for promoting a record sale on the Internet to download the authentication patch file when the downloaded MP3 music file is reproduced by being copied to another medium. 6. The method of claim 5, wherein the control information is encrypted so that the maximum advertisement count data, expiration date data, and copy protection data are not deleted. 4. The method of claim 3, wherein the advertisement server inserts the advertisement file in real time into the MP3 music file requested to be downloaded by the control server. According to claim 3, MP3 with advertisements for promoting the record sales on the Internet to provide the user to download the MP3 music files earn points and to allow users to purchase MP3 music files and CDs at a discounted price according to the earned points How to provide music files. 10. The method of claim 9, wherein the user's earning points can be transferred to other users.