KR20000024615A - An Advertisement Method and Internet Business based on the Digital Media in Internet - Google Patents

Abstract

PURPOSE: A digital media advertisement is provided to put two kinds of a digital media together by appending an advertisement media and a media had a commercial value. CONSTITUTION: An internet digital service(230) pays a royalty(222) to an owner of a commercial valued media. The owner had intellectual property(220). The service offers a digital media united the media had a commercial value and the advertisement media to user(240, 250, 260) who wants the digital multimedia for free. The user can use the digital media at real time or playing by downloading.

Description

Advertising method using digital media on the Internet and electronic commerce method using the same {An Advertisement Method and Internet Business based on the Digital Media in Internet}

The present invention relates to an advertising method using digital media on the Internet and an electronic commerce using the same. In particular, the first half of media (audio files, music files, music video files, video files) having commercial value in the Internet network including a wireless internet network. B. Make a digital media created by attaching advertisement or promotional media to the latter half or the front half, and then publish it on the server computer and provide it for free so that the client including wireless internet terminal can access the server computer and transmit the digital media in real time. The present invention relates to a method for obtaining an advertisement or a promotion effect by playing an advertisement or a promotional material when the client plays or downloads and plays back a download, and an internet e-commerce method using the same. Most of the conventional advertisement and promotion method using the Internet has a passive click-through advertisement method such as a user's click or attention, such as a banner advertisement, and shows a low click rate of only 1% per advertisement and advertisement. Accordingly, an aspect of the present invention is to provide a method for enhancing the effect of advertisement and promotion on the Internet, and an electronic commerce method using the same.

The present invention has been made to solve the problems of the conventional advertising method using the Internet as described above, and made into a digital media by attaching the advertising and promotional media of the company that wants advertising and promotion to media with commercial value By providing this service free of charge on the Internet server computer, it is necessary to play advertisements or promotional materials on the client side after playing or downloading in real time, and to activate e-commerce using these advertisement and promotional methods. Is to provide a way.

1 is a digital media editing configuration with advertisements and promotional materials

2 is a block diagram of Internet e-commerce according to an embodiment of the present invention

As described above, in order to achieve the object of the present invention, a process of attaching an advertisement and a promotional material to a media having commercial value to make one digital media and a process of performing Internet e-commerce using the created digital media are required. .

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the digital media advertising and promotion method and the e-commerce method using the same according to the present invention will be described in detail.

FIG. 1 schematically illustrates the editing process of digital media with advertisements and promotional materials, and includes one of media 110 having commercial values, for example, an audio file, a music file, a video file, a music video file, and the like. The advertisement and promotional media 120 is attached to the first half 130, the second half 140, or the front half 150, and then constitutes one digital media 160. Even if the data form of the commercial media 110 and the advertisement and promotional media 120 is analog form or editable digital form, the digital video and digital audio editing equipment can be made by those who work in the related field. This can be done not difficult. In addition, if the type of commercial media 110 is audio including music, the advertising and promotional media 120 should also be in audio form, and if the commercial media 110 is a video format including a music video, the commercial and promotional media ( 120 may be a video type including audio. Finally, in order to reduce the amount of data, the digital media 160 including the advertisement and promotional media may use a compression method such as MP3 or MPEG according to the type of digital media.

2 is a block diagram showing the Internet e-commerce according to an embodiment of the present invention. The Internet digital media service company 230 that uses digital media to perform advertisements and promotions and uses it to pay commercial fees for media with commercial value from the media intellectual property owner 220 (222). Attach one or more advertisements or promotional media of the company 210 that wants to receive advertisements and promotions by supplying the media (221) to the first half, the latter half, or the front half of the commercial value media, and make one digital media as necessary. After reducing the amount of data using the digital compression method, the digital media is posted to the server computer of the Internet network including the wireless Internet network 211 and is provided to the Internet general users (240, 250, 260) free of charge. Advertising and promotional effects using digital media can be reproduced in real time by receiving the real-time transmission (231) from the server computer, such as the general user A (240) of the client computer including any wireless Internet terminal, or the general user B (250) When the digital media is downloaded from the server computer (232) and played back, or when the digital media is received from the server computer in real time, such as general user C (250), downloaded and stored at the same time, it is necessary to obtain advertisements or promotional materials. do. The Internet digital media service provider 230 receives an advertisement and a promotion fee 212 from a company 210 that wishes to advertise and promote a promotion using an advertisement and a promotion method using digital media. Internet business can be developed, and the Internet e-commerce business is managed by posting products on server computers that provide digital media that are related to advertisements and promotions or that can be sold on the Internet. .

According to the present invention, advertisers can enhance the advertising effect by playing advertisements or promotional materials while playing digital media, away from passively approaching advertisement methods such as a user's click or attention such as a banner advertisement on the Internet. On the user side, there is an advantage to free access to commercially valuable digital media that has been downloaded or played for a fee. In addition, by using the present invention, an Internet digital media service company can obtain sales commissions by selling advertising and promotional expenses and related products on the Internet from a company that wishes to advertise.

Claims (1)

In order to advertise using digital media on the Internet and to conduct e-commerce using the same, Internet digital media service companies are required to pay commercial rights for digital media (audio files, music files, music video files, video files) with commercial value. Receive advertising and promotional costs from one or more vendors who wish to pay and receive and provide advertising and promotional materials, and attach the advertising or promotional media to the first half, later half, or front and rear half of any commercial value media. After the digital media is posted on the server computer of the Internet network including the wireless Internet network, the client including the wireless Internet terminal provides the digital media free of charge when a request for playing or downloading the digital media is requested.Digital and electronic commerce method using the same method for obtaining advertising or Progress effect by reproducing the real-time media playback or water advertising and Progress of playback after the download.