KR20010073436A - The method of merging a multimedia contents file with a commercial and download service - Google Patents

Abstract

PURPOSE: An advertisement download service method is provided to enable a user to enjoy multimedia contents at a low price by inserting the advertisement into the multimedia contents file and to enhance an advertisement effect. CONSTITUTION: The method comprises steps of a user accessing an advertisement service site, the user subscribing for a member of the service site by inputting personal data, the user selecting one among multimedia contents files and then browsing arranged banner advertisements offered by advertisers, the user selecting one among the banner advertisements, then the server integrating the advertisement with the multimedia contents, and the server streaming or downloading the integrated contents to a user computer. The multimedia contents file is extracted from a contents management database and the advertisement is also extracted from an advertisement database. The files are merged into one file, and then downloaded to the user computer.

Description

The method of merging a multimedia contents file with a commercial and download service}

The existing advertising on the Internet is mainly made up of banner or box advertisements, which allow users to click on these advertisements to obtain detailed information about the company or product and to make purchases. have. However, the effect of advertising on the Internet has caused a lot of controversy in terms of advertising cost-effectiveness, and it is expected that a new form of Internet advertising technique will emerge.

As the Internet users proliferate and the multimedia functions of the user's computer systems are added, users are demanding more and more multimedia contents.

In line with this trend, various Internet service providers are providing music and video contents. The service type of these service companies takes the form of selling music files or paying music files by digitizing music or videos or simply arranging videos.

In the case of the provision of music files (MP3), the charges (KRW 900) triggered a disapproval from Internet users, which eventually led to a worsening of the company's balance, and the lack of differentiation between the Internet sites and the video does not cause a great response.

While various controversies continue regarding the effectiveness of the conventional Internet advertising techniques, the present invention devised a unique advertising technique for inserting advertisements into multimedia contents enjoyed by consumers, thereby allowing consumers to enjoy multimedia contents at low cost as well as products. Its purpose and characteristics are to establish itself as an advertising technique that delivers information and images about companies more effectively.

[Figure 1] Service Flowchart

[Figure 2] Service Concept

[Figure 3] The process of merging tag advertisement and multimedia advertisement

[Figure 4] Combined File Structure

Hereinafter, described in detail by the accompanying drawings as follows.

FIG. 1 is a diagram illustrating a service including the present invention in the form of a flowchart. A user visits a service site by accessing the Internet in various ways. Since this site is a membership system, membership is obtained through the membership registration process. Member information is stored and managed in the member database. When the user who has obtained the membership selects the content he / she wants, he / she meets a screen listing the banner advertisements of various advertisers. Clicking (selecting) an advertisement of interest among them, the tag advertisement from the advertising database on the user's computer and the content from the content database are automatically combined on the server and streamed or downloaded to the user's computer in real time.

Sites provide multimedia content services to users based on the Internet.

[Figure 3] illustrates the process of combining the selected advertisement and the contents in the server. The multimedia content selected by the user is selected from the content database through a search, and the advertisement selected by the user is searched through the advertisement database. One advertisement file is selected. Each selected file represents a server-side internal process that is automatically generated as one file and prepared to be downloaded to the user's computer through the process of merging program (merge -a advertisement file content file download file). As explained.

[Figure 4] is a conceptual representation of the structure of the final result file that went through the above process. In the front part of the file, the tag advertisement is about 20 seconds, and in the latter part, the content selected by the user exists as a single file. It is configured to be exposed.

As described above, the present invention is a new concept of web advertisement technique, and the consumer repeatedly exposes the advertisement to the advertisement by tagging music inserted in the PC or a portable MP3 player. It is expected to be able to expect a dramatic effect on.

Claims (1)

How to combine tag ads with voice or video authoring files such as music, video and internet multimedia contents, and services that stream or download them live over the Internet