KR20020039790A - Goods Advertisement Service Method - Google Patents

Abstract

PURPOSE: A method for a commodity advertisement service is provided to supply an advertisement with respect to a commodity by connecting image contents manufactured by users to an advertisement on a network system. CONSTITUTION: An image contents provision server receives from an image contents manufacture user who manufactured image contents as a moving picture through a network(401). The image contents provision server publicizes the image contents of the image contents manufacture user received through a network for making netizens access to the image contents and notifies the publication(402). The image contents provision server supplies the corresponding image contents in accordance with a request of a general netizen(403). The image contents provision server calculates response statistics of netizens with respect to the public image contents in accordance with a predetermined period(404). The image contents provision server checks whether the image contents manufacture user requests a publication of one's information to a manufacturing company or not(405). If the image contents manufacture user did not request the publication, the calculated image contents response statistics are transmitted to the corresponding company(406). If the image contents manufacture user requested the publication, the calculated image contents response statistics and information of the manufacture user are transmitted to the corresponding company(407).

Description

Goods Advertisement Service Method

The present invention relates to a commodity advertisement service method and a computer-readable recording medium recording a program for realizing the method. In particular, the present invention discloses a video content produced by a user in a network system to directly display a product included in the video content. A product advertisement service method for providing advertisements indirectly and a computer readable recording medium having recorded thereon a program for realizing the method.

With the development of network systems such as the Internet, many people are getting information through the network. In addition, companies such as those who are awakened to the tendency of the network use of various people are spreading the advertisement through the network.

Conventionally, advertisements appearing in a network environment such as the Internet include banner advertisements and mail advertisements on the web. Thus, a large number of advertisements are provided to users in a network environment, whereas users avoid such a flood of advertisements. There was a problem that can not be delivered to the efficient ads.

In addition, even though the advertisement has been a network environment capable of two-way exchange, the advertisements thus far have not been able to take advantage of the two-way exchange, but have been unilaterally delivered to the user, thereby causing users to feel negative about the advertisement.

On the other hand, Internet advertising is not only narrowing the distance between advertisers and consumers, but also narrowing the scope of the advertising company, and it is a pity that it must give up the socio-cultural role, function or benefit of advertisement that consumers have enjoyed so far.

The primary function and goal of advertising is to increase product sales and sales of advertisers through product information provision and learning functions. However, it is expected that the entertainment functions, aesthetic functions, or functions as time and space elements of advertisements will be very limited in Internet advertisements.

Moreover, even though Internet advertising is 'information-oriented advertising' that gives users a choice, the use of advertising on computer networks is required to be more cautious in that it presents financial and psychological burden to computer communication users and netizens. . Existing media did not charge viewers or readers for the advertisement, but in computer communication, the use time of advertisement is also calculated as the use time of computer communication, and consumers have to pay the cost directly. This is because the amount of data of Internet advertisements should be reduced so that they can be used.

In addition, the advantages of providing a large profit and utility to advertisers such as the possibility of repetitive advertising, the use of large images, and the provision of unconditional advertisements on the other hand are raised as problems in that they are a great weakness and inconvenience to consumers or users.

The problems of the Internet advertising as described above together with its features are summarized as follows.

The biggest advantage of Internet advertising is that it is easy to target specific customers. In other words, it is an advanced form of narrow casting advertisement targeting a specific segmented market, compared to a broadcasting advertisement whose brand name or image construction is aimed at an unspecified majority.

In addition, it can provide an effect that can overcome the limitations of existing advertising by using the network concurrency and multimedia information.

However, it is also true that Internet advertising has a problem due to the characteristics of a large network called the Internet.

The main problems encountered when trying to run advertisements on the Internet are as follows.

First, distributed Internet users

There are more than hundreds of thousands of Web sites currently active on the Internet, and the users who follow them are also widely distributed. Therefore, in order to secure the number of users required to achieve their goals, an advertisement must be placed on hundreds of sites to satisfy the impression.

Second, rapidly changing content

Every day, new sites (contents) appear and disappear on the Internet, and users are also moved. For example, if you look at the "Top 100 sites" selected by the famous search engine "Excite", more than 15% of them are filled with new sites every day.

Third, information surfers

Internet users are those who seek the information they need. Once you've searched and found the information you need, it's hard to keep up with the ads. Therefore, the ads are concentrated on some sites where users are concentrated.

Fourth, the life of advertising banner

Once exposed to an advertising banner more than once, the lifetime of the advertising banner is only two weeks to a month, since the user is unlikely to click on the same banner. Therefore, continuous modification and replacement is necessary.

Internet advertising has a problem that does not satisfy both the advertising provider and the consumer for the same reasons described above.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problems, and a computer recording a method for serving an advertisement for a product by connecting image content produced by users under a network system with an advertisement and a program for realizing the method. The purpose is to provide a recording medium that can be read by.

In other words, the present invention discloses a video content produced by users in a network system, records a product advertisement service method for providing advertisement of goods included in the video content together with providing the video content, and a program for realizing the method. Its purpose is to provide a computer readable recording medium.

1A and 1B are exemplary views of a configuration of a network system to which the present invention is applied.

2 is an exemplary configuration diagram of a computer used in the present invention.

3 is a diagram illustrating an embodiment of a product advertisement service method according to the present invention;

4A and 4B are flowcharts illustrating one embodiment of a product advertisement service method according to the present invention;

* Explanation of symbols for the main parts of the drawings

31: video content creator 32: video content providing server

33: Maker 34: Shopping Mall

35: netizens

According to an aspect of the present invention, there is provided a product advertisement service method applied to a network system, the method comprising: providing a video content production solution according to a request of a user connected through a network; A second step of the server receiving and managing image content including a product advertisement from the user through the network; Providing, by the server, the video content according to a request from a netizen connected through the network; And a fourth step of the server calculating the response statistics for the image content at predetermined intervals.

In addition, another method of the present invention is a product advertisement service method applied to a network system, the server comprising: a first step of receiving and managing image content including a product advertisement from a user through a network; A second step of providing, by the server, the video content received from the user in response to a request from a netizen connected through the network; A third step of calculating, by the server, response statistics on the image content at predetermined intervals; A fourth step of transmitting, by the server, the obtained reaction statistics to a company related to the advertisement product of the video content; A fifth step in which the server is informed of payment of the cost based on the response statistics of the video content from the company; And a sixth step in which the server pays the user a predetermined amount in exchange for the gain generated through the video content.

On the other hand, the present invention, a network system having a processor, a first function for providing a video content production solution in response to a request of a user connected via a network; A second function of receiving and managing image content including a product advertisement from the user through the network; A third function of providing the video content in response to a request from a netizen connected through the network; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of calculating a reaction statistics for the image content at predetermined intervals.

The present invention also provides a network system having a processor, comprising: a first function of receiving and managing image content including a product advertisement from a user through a network; A second function of providing the video content in response to a request from a netizen connected through the network; A third function of calculating response statistics on the image content at predetermined intervals; A fourth function of transmitting the obtained reaction statistics to a company related to the advertisement product of the video content; A fifth function of being notified of payment of expenses based on the response statistics of the video content from the company; And a computer readable recording medium having recorded thereon a program for realizing a sixth function of paying a predetermined amount to the user in exchange for a gain generated through the video content.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1A and 1B are exemplary views of the configuration of a network system to which the present invention is applied.

The present invention is basically implemented in a network system. The user receives the created video content through the network and publishes it on the network, and through the published video content, the company gains the advertising effect, the video content providing server gains the benefit of the agency, and the user publishes his own video content and The gain generation will be obtained.

The network system to which the present invention is applied is based on an open network. This is because it is possible to receive image content from an unspecified number and to disclose it to an unspecified number.

Such a network system generally includes a server 11, a data communication network 12, and a client 13, which is illustrated in FIG. 1A.

Here, the server 11 stores and manages necessary information, and provides information to a user according to a request, and the configuration may be the same as a personal computer (PC) or a medium to large computer for the server.

The data communication network 12 collectively refers to a communication network that enables data exchange through a connection of a computer or an information communication device such as the Internet.

The client 13 refers to a computer or information communication device used by the user, and the user can connect to the data communication network 12 and access the server 11 to receive a desired service. The client 13 connecting to the data communication network is not limited to a general PC. This is because, at present, the Internet TV method using a television is becoming more common, and there has been a use of a specific terminal only for the service, and the user can access and use the network in various other ways.

FIG. 1B is a diagram illustrating another configuration of a network system to which the present invention is applied and illustrates that data communication is performed through a wireless communication network.

With the change of the times in using data communication, wireless communication as well as wired communication is being actively used. An example of performing data communication on such a wireless communication network will be described with reference to FIG. 1B.

The wireless communication system to which the present invention can be applied includes a wireless communication terminal 15, a base station 16, a communication network 17, and a server 18.

Data communication using wireless communication network is increasing day by day with the change and development of the times. Until then, each wireless communication service provider has developed its own data communication network connection by using a standard such as WAP (Wireless Application Protocol). have.

Here, WAP means that wireless devices such as cellular phones and personal digital assistants (PDAs) can access Internet, such as e-mail, web, newsgroups and Internet Relay Chat (IRC). Specification of communication protocols to standardize the manner in which they can be used. In the past, Internet access was possible, but there was no specific standard using different technologies for each manufacturer, and thus there was a limitation that the wireless communication users could not easily use it. Thus, standards such as WAP have emerged.

The present invention can also be utilized in the case of data communication using such a wireless communication network, because more and more users are performing data communication through a wireless communication network using a computer, a wireless communication terminal as described above.

1A and 1B illustrate network systems of wired and wireless types. As described above, the present invention can be applied to a system in which data communication is possible.

2 is an exemplary configuration diagram of a computer used in the present invention.

The computer used in the present invention can be used for the servers 11 and 18 and the client 13 shown in Figs. 1A and 1B. It may also be used in the wireless communication terminal 15 shown in FIG. 1B, where the configuration may differ slightly from FIG. 2.

This is because a computer of a video content producer and a computer of a general video content user may be different from each other, and a configuration of a large-capacity server may be different from a drawing.

The computer used in the present invention includes an input unit 21, a central control unit 22, an output unit 23, a storage unit 24, and a network connection unit 25.

The input unit 21 receives input from a user with a keyboard, a mouse, and the like, and the central control unit (CPU) 22 controls and manages each component of the computer and performs an operation according to a request. The output unit 23 outputs data to a monitor, a printer, or the like so that the user can see it at the request of the central control unit 22, and the storage unit 24 stores a memory, a hard disk, It stores and manages information using a home drive, etc., and the network connection unit 25 is responsible for connecting the network and the computer, and substantially connects the central control unit 22 with the network.

3 is a diagram illustrating an embodiment of a product advertisement service method according to the present invention.

In today's netizens, the negative image of the ads generally offered is growing day by day. However, even these netizens have a desire to release their own videos and get attention from many people.

In addition, all the videos contain PPL (Product Placement) elements. Here, PPL refers to a product embedded in a drama or movie, and also means a PPL advertisement. "PPL advertising" means that a movie company receives advertising fees and uses the products of a specific company in props such as cars, clothing, bags, and shoes used by the characters in the movie to obtain advertising effects. To me. " Therefore, these PPL-like elements can be included in the video content produced by the user and used as an advertisement.

Based on this situation, customers synchronize product advertisements with their own videos, and according to the results of netizens responding, the company pays advertisement fees and agency fees such as cyber money, and through accumulated cyber money In the embodiment of the present invention, a complex model for providing a certain fee when purchasing a product in a shopping mall is presented.

The customer will explain more about "Video Content Creation Method (Applicant: CastNine Co., Ltd.)", which is already filed for the video content produced by the customer.

The production of video content is difficult for the general public. However, in order to overcome this problem, the above-described "image content generating method" obtains a video through a user's digital camera or imports a video and inserts an image / caption into the corresponding video to make one completed video content. At this time, it was implemented to enable a simple mouse operation so that the user can easily use it.

As such, the production of video content is being developed to be easily used by the general public, through which the desired video content can be obtained.

The present invention is made in conjunction with the video content producer 31, the video content providing server 32, the company 33, the shopping mall 34 and the netizens (User, 35) shown in FIG.

When the present invention briefly described on the basis of the contents shown in the drawings for the product advertising service method is subjected to the following procedure.

The video content providing server 32 provides a way for the customer to provide a solution for synchronizing his / her own video with related product advertisements, and the customer becomes the video content producer 31 to provide his own video content. Post to the web site of the video content providing server 32 and announces it (301).

The netizen 35 views and reacts to each video provided by the video content providing server 32 and the video content having the PPL advertisement (click & buy) 302. At this time, from the viewpoint of the video content producer 31, it can be said that "I make a specific product advertisement and I sell".

In addition, the video content producer 31 may be a netizen 35 for other video content, and may use the video content and purchase a product.

The video content providing server 32 transmits the netizens 35 reaction statistics obtained through the provision of the video content to the relevant company 33, and charges a fee per click for the corresponding advertisement (303).

The company pays the corresponding advertisement / sale amount according to the response statistics to the service provider operating the video content providing server 32 (304).

The video content providing server 32 provides the video content producer 31 with a predetermined fee for the gain thus obtained in the form of cyber money (305).

The image content producer 31 purchases a product in the shopping mall 34 using the amount of money he has accumulated (306).

When the video content producer 31 purchases a product in the shopping mall 34 by using the cyber money received from the video content providing server 32, the shopping mall 34 receives a predetermined fee according to the video content providing server 32. 307. This generates mutual gain, and thus profit sharing.

When the video content producer 31 opens his information, when the video content providing server 32 performs a charge per click, etc., the personal information of the video content producer 31 is transmitted to the company 33 ( 313). The company 33 performs customer relationship management (CRM) based on the information of the video content producer 31 thus obtained (314).

This product advertising service method allows a more friendly and active approach to users, and provides a place for users to express their skills.

4A and 4B are flowcharts illustrating an embodiment of a product advertisement service method according to the present invention.

First, the video content providing server receives the video content from the video content producing user who produced the video content such as a video through the network (401). Here, the image content is a word including a video produced by the user, additional image data, caption data, and the like, and the image content may be formed in another format.

The production of such video contents can be shown in various ways, such as a method in which a producer uses a program on his computer, a method of producing image content according to a request from a producer, by receiving information for producing image content from a server. For example, a video may be received by a professional producer and processed for a specific purpose such as a product advertisement.

The video content providing server discloses to the netizens to access and view the video content of the video content production user received through the network, and announces the fact (402).

The video content providing server provides corresponding video content according to a request of a general netizen connected through a network (403).

The video content providing server calculates the response statistics of netizens to the published video content at regular intervals (404).

In operation 405, the image content providing server checks whether the image content producing user who has produced the provided image content has requested to disclose the information about the user to the manufacturer. Here, the manufacturer refers to a company that manufactures the advertisement product shown in the video content.

As a result of confirming that the video content production user requested to disclose the information to the manufacturer, if there was no request for information disclosure of the video content production user, the calculated video content response statistics were transmitted to the corresponding company (406), and the video content production user If there is a request for information disclosure, the calculated video content response statistics and information of the video content production user are transmitted to the corresponding company (407).

At this time, the information disclosure of the video content production user is an opportunity to connect the manufacturer and the user, and the manufacturer can manage the user as a customer (CRM) and further make the contact by judging as the user who creates his own advertisement. . The user may have the opportunity to change from amateur to professional. In addition, the image content providing server may be provided with additional information required by the company to receive additional fees from the manufacturer. This also brings back greater benefits to the user.

After the video content providing server delivers the calculated video content response statistics to the manufacturer, the video content providing server is notified of the company's advertisement fee payment according to the response statistics from the corresponding company (408). That is, the service provider managing the video content providing server receives the advertisement fee payment from the manufacturer, and the video content providing server confirms this.

The video content providing server pays the cyber money according to the advertisement fee to the user who produced the video content of the corresponding company (409). That is, the video content providing server receives the advertising fee from the company and limits the predetermined fee, and then pays the advertising fee to the user of the video content production through cyber money. In addition to cyber money, cash and other styles can appear, and if the payments are small, they can also be offered at the next opportunity.

Video content production users can shop in a shopping mall using cyber money received from a video content providing server.

The cyber money paid by the video content providing server is transferred to the shopping mall, and the shopping mall notifies the video content providing server to perform payment processing for the actual amount corresponding to the cyber money.

In other words, the video content providing server is notified of the product sale through the cyber money paid to the user from the shopping mall (410), the actual amount for the cyber money is paid to the shopping mall (411), the cyber of the user from the shopping mall The fee for using the money is paid (412). This means that the video content providing server and the shopping mall sell goods through the user's use of cyber money and distribute the profits. The sales opportunities increase in the shopping mall, and another benefit is generated for the video content providing server. .

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

According to the present invention as described above, the user can create a video content including a product advertisement and publicly through the server to generate a gain can focus the attention of the general user, the video content production user on the one hand Becomes effective to perform efficient advertising.

In addition, the present invention, the video content provider can generate a benefit in a variety of ways, such as advertising fees, fees, etc., the video content producers will be paid for the production of product advertising and receive a stage to inform their skills In addition, the manufacturer has the effect of attracting new ideas and public relations personnel as well as promotion of products.

Claims (8)

In the product advertising service method applied to the network system, A first step of providing a video content production solution according to a request of a user connected through a network by a server; A second step of the server receiving and managing image content including a product advertisement from the user through the network; Providing, by the server, the video content in response to a request from a netizen connected through the network; And A fourth step of the server calculating response statistics on the image content according to a predetermined period; Product advertising service method comprising a. The method of claim 1, A fifth step of transmitting, by the server, the obtained reaction statistics to a company related to the advertisement product of the video content; A sixth step in which the server is informed of payment of a fee through a financial system based on the response statistics of the video content from the company; And A seventh step in which the server pays a predetermined amount to the user in exchange for a gain generated through the video content; Product advertising service method comprising a. In the product advertising service method applied to the network system, A first step of the server receiving and managing image content including a product advertisement from a user through a network; A second step of providing, by the server, the video content received from the user in response to a request from a netizen connected through the network; A third step of calculating, by the server, response statistics on the image content at predetermined intervals; A fourth step of transmitting, by the server, the obtained reaction statistics to a company related to the advertisement product of the video content; A fifth step in which the server is informed of payment of the cost based on the response statistics of the video content from the company; And A sixth step in which the server pays a predetermined amount to the user in exchange for a gain generated through the video content; Product advertising service method comprising a. The method according to any one of claims 1 to 3, The predetermined amount paid to the user is Product advertising service method characterized in that paid to the user in the form of cyber money. The method of claim 4, wherein An eighth step of receiving, by the server, a purchase of a product of the user using a cyber money paid to the user from a shopping mall on a network; And The server performs a ninth step of performing settlement for the cyber money used by the shopping mall and the user. Product advertising service method further comprising. The method according to any one of claims 1 to 3, An eighth step of providing the information of the user who has produced the video content to the company to be used for user management of the company; Product advertising service method further comprising. In a network system having a processor, A first function of providing a video content production solution according to a request of a user connected through a network; A second function of receiving and managing image content including a product advertisement from the user through the network; A third function of providing the video content in response to a request from a netizen connected through the network; And A fourth function of calculating response statistics on the image content according to a predetermined period A computer-readable recording medium having recorded thereon a program for realizing this. In a network system having a processor, A first function of receiving and managing image content including a product advertisement from a user through a network; A second function of providing the video content in response to a request from a netizen connected through the network; A third function of calculating response statistics on the image content at predetermined intervals; A fourth function of transmitting the obtained reaction statistics to a company related to the advertisement product of the video content; A fifth function of being notified of payment of expenses based on the response statistics of the video content from the company; And A sixth function of paying a predetermined amount to the user in exchange for a gain generated through the video content; A computer-readable recording medium having recorded thereon a program for realizing this.