JP2010108311A - Investment management device and system and investment management method in user participation type content manufacturing system and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance a user's consciousness to participate in content manufacturing by developing efficient cooperation between a content distribution service and a point service. <P>SOLUTION: An investment management device (investment management server) includes: an investment information collection part for collecting investment information based on points to be input by a user terminal which reproduces investment subject introduction content distributed by a content distribution server; and a dividend point calculation management part for monitoring the number of times of reproduction by the user terminal of manufacturing content manufactured by the prescribed number of investment, and distributed by the content distribution server, and for calculating points as a dividend which is not proportional to the number of times of reproduction, and for updating the point DB by communication with the point management server. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an investment management apparatus and system, and an investment management method and program in a user participatory content production system.

  In recent years, the environment surrounding television has changed, and television receivers are not just used for terrestrial viewing, but are used for information playback devices, DVD (Digital Versatile Disc) playback monitors, game playback monitors, or Internet broadcasts. Opportunities for use as reception monitors are increasing. These information communication devices all have an Internet connection environment.

With the emergence of users who make full use of information and communication equipment in this way, the consumption trend of TV users, so-called viewers, is considered as a consumer psychological process model for advertising, A (Attention), I (Interest) ), D (Desire: Desire), M (Memory: Memory), A (Action: Purchasing behavior), A (Attention: Attention), I (Interest: Interest), S (Search: Search) A (Action: Purchasing) Behavior) and S (Share).
Of these, S (Search) is a function that is not available on TV, and 62% of people who use the search function to collect information using the Internet at the time of purchasing purchases, according to the 2006 White Paper on Information Communication It is also possible to share information using SNS (Social Networking Service) as S (Share). For this reason, companies that invest in advertisements other than TV advertisements targeting these users are increasing.

By the way, in the TV industry, even if it is a program or movie that has received a certain amount of support from viewers, it is not possible to collect production costs for some reason, so it is not possible to invest sufficient funds for the program, As a result, there are many cases where the program ends without being able to receive sufficient evaluation.
In such a case, for example, if it is possible to raise funds for program production from viewers who support the program and provide funds to the program producer, the program producer can make a better program by investing the funds. it can. In addition, a synergistic effect can be obtained in that the viewer can have a sense of participation in program production.

  However, there are currently restrictions on investment in cash under the Financial Transaction Law in Japan. For example, there are 49 investors in private placements and 50 or more investors in public placements. A large amount of running costs, such as creation, are required, which is not reasonable in the content business. For this reason, it is conceivable to deal with Web (Web: World Wide Web) electronic money or EC (Electronic Commerce) points (hereinafter simply referred to as points) instead of cash.

For this reason, conventionally, a point investment management server (for example, refer to Patent Document 1) that makes it possible to invest points owned for content purchase etc. in the production of television programs, etc. A patent application has been filed for an investment solicitation method (for example, see Patent Document 2) using a web for creating a video content production system for a new movie or the like in a style in which a movie fan invests in the planned content.
Japanese Patent Laying-Open No. 2006-309359 (paragraph “0012”, FIG. 1) JP 2002-117261 A (paragraph “0005”, FIG. 1)

According to the technologies disclosed in Patent Documents 1 and 2, the planned video content is published on the Internet, solicitation is made for the production to the unspecified majority, and the planned amount of production costs within a predetermined recruitment period If the funds are collected up to the number of recruited units, the fund will be paid and the content will be paid to produce the content, and the distribution revenue of the content produced according to the number of recruited units can be distributed to the investors at a later date. .
However, since the technologies disclosed in Patent Documents 1 and 2 do not include advertisements according to user attributes such as purchase history and preferences of the user in the produced content, the opportunity for the user to view the advertisements is reduced. As advertising revenue does not increase, the points returned to investors will not increase more than expected, and the participation in content production will fade. Further, the technologies disclosed in Patent Documents 1 and 2 mostly describe the existence of fund establishment or the consumption of investment events, and there is no detailed description on how to distribute distribution income after the fund establishment.

  The present invention has been made to solve the above-described problems, and is an investment management apparatus and system capable of efficiently coordinating a content distribution service and a point service and increasing user participation in content production. And an investment management method and program in a user participatory content production system.

  In order to solve the above-described problems, an investment management apparatus according to the present invention includes a plurality of user terminals capable of reproducing content, a content distribution apparatus that distributes the content, and a point that manages predetermined points by a point database. A management apparatus, a meta information management apparatus that manages meta information of the product, and an investment management apparatus connected via a communication network, the user terminal reproducing the investment item introduction content distributed by the content distribution apparatus An investment information collection unit that collects investment information based on operation input points, and monitors the number of times of reproduction by the user terminal of production content produced by a predetermined number of investments and distributed by the content distribution device, and predetermined calculation The dividend as a dividend that is not proportional to the number of playbacks while taking the number of playbacks into account Dividends point calculating management unit for updating the point database to calculate the cement, but provided with.

  In addition, the investment management system of the present invention manages user terminals connected to each other via a communication network and capable of reproducing content, a content distribution apparatus for distributing the content, and predetermined points by a point database. Collecting investment information based on the points input by a point management device and a user terminal that has played investment item introduction content distributed by the content distribution device, and producing the investment items produced based on a predetermined number of points The product information determined by the content of the production content is added to the content and distributed via the content distribution device, the number of reproductions of the product information by the user terminal is monitored, and points as dividends not proportional to the number of reproductions And calculate the position by communication with the point management device. And investment management device to update the cement database, those having a.

  The investment management method in the user participatory content production system of the present invention includes a user terminal capable of reproducing content, a content distribution device for distributing the content, and point management for managing predetermined points by a point database. In a user participatory content production system in which a device, a meta information management device that manages meta information of the product, and an investment management device that manages an investment and dividend for the production of the content are connected via a communication network, respectively An investment management method, wherein the content distribution device distributes investment item introduction content registered by the investment management device to the plurality of user terminals, and the investment management device includes the investment item introduction content. Is input by the user terminal that played Collecting investment information based on the int, and the content distribution device is produced by a predetermined number of investments, and the number of reproductions by the user terminal of the produced content distributed by the content distribution device is monitored, and a predetermined calculation formula And calculating the points as a payout that is not proportional to the number of reproductions while taking into account the number of reproductions, and updating the point database by communication with the point management device.

  In addition, the program of the present invention includes a plurality of user terminals capable of reproducing content, a content distribution device that distributes the content, a point management device that manages predetermined points by a point database, and a meta data of the product. A program used in a meta information management apparatus that manages information and an investment management apparatus connected via a communication network, and is operated and input by a user terminal that reproduces investment item introduction content distributed by the content distribution apparatus Investment information collection processing for collecting investment information based on points, and the number of reproductions by the user terminal of production content produced by a predetermined number of investments and distributed by the content distribution device, and the number of reproductions by a predetermined calculation formula As a dividend that is not proportional to the number of playbacks It is intended to execute the payout point calculation management processing for updating the point database according to communication with the point management device bets calculated, to the investment manager.

  Advantageous Effects of Invention According to the present invention, an investment management apparatus and system, and an investment management method and program in a user participatory content production system capable of enhancing cooperation between a content distribution service and a point service and enhancing user participation in content production. Can be provided.

[Explanation of Investment Management Method in User Participation Type Content Production System]
FIG. 1 is a diagram showing a business entity and a relationship between the entities in the investment management method in the user participatory content production system according to the embodiment of the present invention.
In FIG. 1, service provider C starts up a site, and provides user A and advertiser B, content distribution company / right holder, creator, manufacturer, affiliate A such as a shop, video distribution service C1, and point service C2. A composite service is provided by an animation investment service C3, an EC service C4, and an ASP (Affiliate Service Provider) service C5 for managing a success fee for the EC.

Specifically, the user A registers as a member on a site set up by the service provider C (a), views a free video distributed by the service provider C, or subscribes to a mail magazine. (B).
Here, the free-distributed video includes investment project introduction content that solicits investment for content production. As a result of viewing this, it is content that you want to support or invest in this content production. The user who thought that makes an investment by points (c). Note that the investment project introduction content refers to, for example, travel agency tour planning-linked content or EC guidance content that is based on a travel program.

The service provider C grasps the contents and plans that the user A is seeking from the action log of the video investment service C3 and publishes it on the site by the video distribution service C1.
The user A can post a content plan to the video investment service C3, and the user A can vote for the plan. As a result of the voting, the service provider C selects a content that can be converted from the top-ranked plans, and publishes it on the video investment service C3.
Then, the investment for the content and the plan is proposed to the user A and the manufacturer B, and the production cost is generated. The investor can obtain an incentive by points by evaluating the content produced by collecting predetermined points (d). The user A can also purchase a product (e) by paying the sales price (f), and points are given at this time. It is also possible to purchase products using points.

On the other hand, an advertiser who is one of the affiliates B purchases an advertising space from the service provider C (g), and pays the service provider C an advertising cost and a success fee (h). In addition, the service provider C can pay the usage fee (i, k) to an external content distribution company (content right holder) or creator B (j, l). .
Further, the service provider C pays the purchase price to the manufacturer B or makes a product development proposal (m), and purchases the product or accepts the product proposed for development (n). The service provider C can also guide the user to the shop B (o) and obtain a store opening fee and a success fee from the shop B (p).

[Explanation of investment management system]
FIG. 2 is a diagram showing an example of the system configuration of the investment management system according to the embodiment of the present invention.
As shown in FIG. 2, the investment management system according to the embodiment of the present invention includes a plurality of user terminals 1 and an investment management apparatus (hereinafter referred to as investment management server 3), such as an IP (Internet Protocol) network 2 or the like. Connected via a communication network.

  In addition, the IP network 2 includes a product purchase device (hereinafter referred to as “product purchase server 21”) having a product DB 211 and a purchase history DB 212, and a content distribution device (hereinafter referred to as “content distribution server 22”) having a content DB 220. A point management device having a point DB 230 (hereinafter referred to as a point management server 23) and a meta information management device having an advertisement DB 240 (hereinafter referred to as a meta information management server 24) are connected. Details of the data structure of each DB (Data Base) will be described later.

In FIG. 2, a user terminal 1 is a terminal having software equivalent to a PC (Personal Computer) having a connection environment with the IP network 2 and software that can play back content. As will be described later, the user terminal 1 displays a production device (first screen region) distributed by the content distribution server 22 and product information (second screen region) in separate windows (here, LCD panel).
The user operates the user terminal 1 to (1) register as a member, (2) view the distributed content, (3) select the content by category, and (4) relate to the content. Products can be purchased through EC, and (5) points can be acquired according to the investment in the content or the number of times the content has been played. Details will be described later.

The merchandise purchase server 21 processes purchase and sale procedures by EC of merchandise stored in the merchandise DB 211, and the purchase history at that time is stored in the purchase history DB 212.
The content distribution server 22 distributes the investment item introduction content or the production content registered in the content DB 220, and the point management server 23 manages the points given in advance by the point DB 230. The meta information management server 24 manages meta information stored in the advertisement DB 240 linked to the product information, and controls content distribution by the content distribution server 22 together with the investment management server 3. Details will be described later.

The investment management server 3 has a user DB 309 and an investment item DB 310, collects investment information based on points input by the user terminal 1 that has played the investment item introduction content distributed by the content distribution server 22, and a predetermined number Product information determined by the content of the production content produced by the investment, distribution with embedding meta information, monitoring the number of reproductions of the produced production content, and calculating and updating dividend points.
Note that an administrator terminal 4 is connected to the investment management server 3, and the administrator manages (1) user management, (2) distribution content management, (3) category management for viewing selection, ( 4) Confirmation of content browsing status, (5) Setting of public offering for investment, (6) Viewing of public offering status, (7) Setting of meta information for production content, (8) Confirmation of advertisement effect.

FIG. 3 is a sequence diagram showing the basic operation of the investment management system according to the embodiment of the present invention. Here, the flow of information among the user terminal 1, the content distribution server 22, the investment management server 3, the point management server 23, the meta information management server 24, and the product purchase server 21 is shown.
The basic operation of the investment management system according to the embodiment of the present invention shown in FIG. 2 will be described below with reference to the sequence diagram of FIG.

First, the user performs member registration by operating the user terminal 1 (step S301). The registered information is stored in the user DB 309 of the investment management server 3.
Member registration is not essential for viewing content but is essential for investment.

Next, when the investment management server 3 inputs the investment item introduction content to the content distribution server 22, the content distribution server 22 distributes the input investment item introduction content to an unspecified number of user terminals 1. (Step S302). The investment project introduction content includes guidance for soliciting investment in producing the content.
Then, when the user who has viewed the investment project introduction content is content that he / she wants to support or has invested and is valuable content, by operating the user terminal 1, the investment by the EC poiton he owns Is performed (step S303).

After the public offering for a predetermined period, the investment management server 3 communicates with the content distribution server 22 at an appropriate timing to collect investment information (step S304).
Subsequently, the investment management server 3 communicates with the point management server 23 to update the points owned by the corresponding user based on the previously invested points (step S305), and a predetermined number of invested points. Is collected, an unspecified number of user terminals 1 are notified to the unspecified number of user terminals 1 via the content distribution server 22 (step S306).

On the other hand, the service provider C starts content production by itself or by outsourcing with funds (points) collected by the investment, and the completed production content is sent to the content distribution server 22 by the investment management server 3. The content distribution server 22 distributes it to the user terminal 1 that has been registered as a member (step S309).
The investment management server 3 communicates with the product purchase server 21 and the meta information management server 24 immediately before the production content is input, and acquires product information determined according to the content of the production content from the product purchase server 21 (step S307). ), The meta information stored in the advertisement DB 240 of the meta information management server 24 is embedded in a part of the production content (step S308).

  Here, the meta information associated with the product information is selected in advance based on the attribute of the user registered as a member or the product purchase history of the user. That is, the user's preference registered in the user DB 309 or the user's purchase history stored in the purchase history DB 212, purchase tour information, or content browsing history is determined. Since it is determined using user information that was not a conventional content distribution service, it is possible to provide convenience to the browsing user and improve usability.

  When the user views the production content distributed by the content distribution server 22 and browses the product information (step S310), the content distribution server 22 stores the browsing information (number of reproductions). Then, after a predetermined period such as the end of the month, the investment management server 3 communicates with the content distribution server 22, acquires browsing information from the content distribution server 22 and aggregates it (step S 311), and responds to the total number of reproductions of the produced content. The payout points are calculated, communicated with the point management server 23, and the point DB 230 is updated (step S312).

  When calculating the dividend points, the investment management server 3 calculates fixed dividend points for each rank defined in advance according to the number of times of reproduction. For example, if the number of playbacks is 400 or more, the dividend is 500 points as rank A, the number of playbacks is 200 or more and less than 400, 450 points as rank B, the number of playbacks is 100 or more and less than 200, 400 points as rank C, Do. Further, the investment management server 3 has a higher dividend point than the normal user for the investment from the user terminal 1 of a specific user that affects the investment of other users due to the membership registration executed before the investment. May be reduced.

  If the user communicates with the product purchase server 21 and purchases the product by EC (step S313), points for purchase are further given (step S314), and the investment management server 3 further points the point management server 23. With reference to DB230 (step S315), further point reduction is performed to the product purchase user (step S316).

The investment management system according to the embodiment of the present invention described above includes, for example, a user terminal 1 capable of reproducing content and a content distribution apparatus (content distribution server) for distributing content, as shown in the system configuration diagram of FIG. 22), a point management device (point management server 23) for managing predetermined points granted by a point database, and each of the user terminal 1, the content distribution server 22, and the point management server 23 is a communication network (IP network 2). ) And the investment management server (investment management server 3) connected via the investment management server 3 is, for example, an investment item distributed by the content distribution server 22 as shown in the sequence diagram of FIG. Investment based on points input by the user terminal 1 that played the introduction content Information is collected (step S304), the number of reproductions by the user terminal 1 of the production content produced by a predetermined number of investments and distributed by the content distribution server 22 is monitored, and the reproduction is taken into account by a predetermined calculation formula. Points as a dividend that is not proportional to the number of times are calculated, and the point DB 230 is updated by communication with the point management server 23 (step S312).
For this reason, investment and dividends are not biased on a one-to-one basis, and since the user can view advertisements according to their own attributes, the opportunity to view advertisements increases, and the efficiency of content distribution service and point service is increased. As a result, the participation consciousness for content production can be increased by point reduction with a high return rate.

[Description of database]
4 to 6, the user DB 309 and the investment item DB 310 (FIGS. 4A and 4B, respectively) managed by the investment management server 3, the product DB 211 managed by the product purchase server 21, and the content Content DB 220 managed by distribution server 22 (FIGS. 5A and 5B, respectively), point DB 230 managed by point management server 23, and advertisement DB 240 managed by meta information management server 24 (respectively FIGS. 6A and 6B). )), An example of each data structure will be described.

4A, the user DB 309 is composed of data fields of “user ID”, “user name”, “address”, and “e-mail address”. A unique user ID is issued and registered by the investment management server 3. In addition to the data described above, data related to the user's hobbies, preferences, etc. may be added.
In FIG. 4B, the investment item DB 310 includes data fields of “content ID”, “user ID”, “number of points”, and “participation date”. Here, the “content ID” is a unique content ID assigned by the investment management server 3 for each production content, and the “point number” includes the total number of points acquired by investment as “participation date”. The date of the first day of public offering is set.

In FIG. 5A, the product DB 211 is composed of data fields of “product ID”, “product name”, and “exchange point”, where “product ID” is for each EC target product. The “replacement point” refers to a point that needs to be replaced when purchasing a product.
In FIG. 5B, the content DB 220 stores “content ID”, “content name”, “creator”, “category”, “plan contents”, “recruitment points”, and “acquisition points”. , “Recruitment deadline”, “success / failure”, “content”, and “content reproduction count”. Here, “category” refers to the classification of content managed by the administrator and selected for viewing by the user, and “plan content” refers to the URL (Uniform Resource Locator) where the investment item introduction content is registered, “ “Recruitment points” refers to the total number of EC points required to produce the content introduced in the investment project introduction content. “Acquisition points” refers to the total points invested at the present time. Flag information indicating whether or not the points required for content production have been invested, and “content” indicates information indicating the image file of the content produced when a predetermined number of points have been invested, "" Indicates the number of times the user has reproduced the produced content.

In FIG. 6A, the point DB 230 includes “user ID”, “pre-use point balance”, “purchase point”, “product ID / content ID”, “use point”, and “post-use point”. It is composed of data fields of “Balance” and “Point Balance Update Date”. Here, “Purchase points” are points given by EC, “Use points” are points used for purchases or investments by EC, and “Point balance update date” is the most recent point. Indicates the update date.
In FIG. 6B, the advertisement DB 240 displays “advertisement ID”, “product ID”, “advertisement content”, “content ID”, “region information”, “time information”, and “advertisement playback”. It consists of each data field of “number of times”. Here, the “advertisement ID” is a unique ID issued for each advertisement by the meta information management server 24, and the “advertisement content” indicates a URL where the advertisement is registered, and “area information”, “time” “Information” indicates the area and time of link information affixed to a specific drawing object that is a part of the distributed production content in order to distribute the advertisement. “Advertisement playback count” indicates the playback count of advertisements by the user.

[Explanation of investment management device]
FIG. 7 is a hardware block diagram showing the internal configuration of the investment management apparatus according to the embodiment of the present invention.
As shown in FIG. 7, the investment management apparatus (investment management server 3) according to the embodiment of the present invention includes a server main body 30 including a CPU 31 and a main memory 32, an auxiliary memory 33, an input device 34, An output device 35 and a communication IF (Interface) 36 are connected and configured in common via a system bus 37 including a plurality of signal lines for address, data, and control.

The CPU 31 is based on a program such as an OS (Operating System) or an application stored in the main memory 32 (1) Points input by the user terminal 1 that has played the investment item introduction content distributed by the content distribution server 22 (2) Acquire product information determined by the content of production content produced by a predetermined number of investments from the product purchase server 21, and (3) Acquire product information acquired as part of the production content. Meta information is distributed by the embedded content distribution server 22, and (4) the payout point is calculated by monitoring the number of reproductions of the production content including the distributed meta information by the user terminal 1 and the purchase history of the product indicated by the product information. The point management server 23 updates the points, and the investment management server 3 has In order to realize the function as a server, the auxiliary memory 33, the input device 34, the output device 35, and the communication IF (Interface) 36 connected via the system bus 37 are controlled.
An example of the structure of a program executed by the server main body 30 (the CPU 31 and the main memory 32) is shown in FIG. Details will be described later.

The auxiliary memory 33 is a relatively large capacity storage device such as an HDD (Hard Disc Device) in which databases such as the member DB 309 and the investment item DB 310 are allocated and stored. The input device 34 is a keyboard, and the output device 35 is a display device such as an LCD (Liquid Crystal Display Device), or a laser printer.
The communication IF 36 communicates with the IP network 2 in order to communicate with a plurality of user terminals 1 or other server groups such as the product purchase server 21, the content distribution server 22, the point management server 23, the meta information management server 24, and the like. It controls the interface, and here controls the communication protocol based on TCP / IP (Transmission Control Protocol / Internet Protocol).

  An administrator terminal 4 is further connected to the investment management server 3, and the administrator terminal 4 is connected to the communication IF 36 via a LAN (Local Area Network) (not shown) or input / output to / from the system bus 37. Directly connected as a device.

FIG. 8 is a hardware block diagram showing the internal configuration of the user terminal 1. As shown in FIG. 8, the user terminal 1 includes an MPU (Micro Processor Unit) 11, a RAM (Random Access Memory) 12, a drawing / display control unit 13, and a pointing device 16 such as a mouse or a remote controller. The MPU 11 is commonly connected to an internal bus 17 having a plurality of signal lines for address, data, and control. The user terminal 1 may be an IPTV (Internet Protocol Television) receiver.
The drawing / display control unit 13 is connected to the LCD panel 15 (display device) via the local bus 18 and reads / writes a built-in or external frame memory (BMM (Block Memory Map) 14). Thus, drawing and display control are performed. The frame memory 14 may be built in the LCD panel 15.

Here, the MPU 11 generates a reproduction image of the produced content by software allocated and stored in a predetermined area of the RAM 12, and draws the bitmap image on the frame memory 14 via the drawing / display control unit 13.
The drawing / display control unit 13 reads out a bitmap image from the frame memory 14 in synchronization with the display timing of the LCD panel 15 and transfers it to the LCD panel 15 to obtain a desired display.

FIG. 9 is a block diagram showing the functions of the structure of the program executed by the server main unit 30 shown in FIG.
As shown in FIG. 9, the program executed by the server main body 30 includes a main control unit 300, a user terminal interface unit 301, various server interface units 302, an administrator terminal interface unit 303, and an investment item introduction. A content distribution management unit 304, a production content distribution management unit 305, an investment information collection unit 306, a payout point calculation management unit 307, a meta information embedding unit 308, and a member registration processing unit 311 are included.

  The auxiliary memory 33 stores the user DB 309 having the above-described data structure and the investment item DB 310, and the point return table 500 is allocated to the main memory 32 work area of the server main body 30. Remembered. Details of the data structure of the point reduction table 500 will be described later.

  The user terminal interface unit 301 manages an interface with the user terminal 1 connected via the IP network 2, and the various server interface units 302 are connected via the IP network 2, the product purchase server 21, the content distribution server 22, It manages interfaces with other server groups such as the point management server 23 and the meta information management server 24, and the administrator terminal interface unit 303 has interfaces with the administrator terminal 4 directly connected to the system bus 37 via the LAN. To manage.

The investment item introduction content distribution management unit 304 has a function of communicating the investment item introduction content input to the investment item DB 310 with the content distribution server 22 and distributing it to the user terminal 1 by the content distribution server 22.
The production content distribution management unit 305 communicates with the product purchase server 21 to obtain product information determined by the production content produced by a predetermined number of investments, and embeds meta information of the obtained product information in a part of the production content. The distribution server 22 has a function of distributing. Further, the production content distribution management unit 305 communicates with the meta information management server 24 when a specific drawing object of the production content reproduced by the user terminal 1 is input, and stores the specific content stored in the advertisement DB 240. Meta information of a specific drawing object defined by area information and time information of the drawing object is acquired.

The investment information collection unit 306 has a function of collecting investment information based on points operated and input by the user terminal 1 that has reproduced the investment item introduction content distributed by the content distribution server 22.
The payout point calculation management unit 307 calculates the payout points by monitoring the number of reproductions of the production content including meta information distributed by the content distribution server 22 by the user terminal 1 and the purchase history of the product indicated by the product information. The management server 23 has a function of updating points.

  The member registration processing unit 311 has a function of taking in member registration information performed by operating and inputting the user terminal 1 prior to investment by points and storing it in the user DB 309. Here, the registered member information includes a user name, an address, an e-mail address, and other user hobbies. The member registration processing unit 311 issues a unique user ID to the user DB 309 for each member registration. sign up.

  The main control unit 300 (1) collects investment information based on points input by the user terminal 1 that has played the investment item introduction content distributed by the content distribution server 22, and (2) the product purchase server 21. To obtain product information determined by production content produced by a predetermined number of investments, and (3) distribute the meta information of the obtained product information to a part of the production content by the embedded content distribution device 22, (4 ) An investment management server that monitors the number of times the production content including the distributed meta information is played by the user terminal 1 and the purchase history of the product indicated by the product information, calculates a dividend point, and updates the point by the point management server 23 3 as the control center, the above-described user terminal interface unit 301, various server interfaces 302, administrator terminal interface unit 303, investment item introduction content distribution management unit 304, production content distribution management unit 305, investment information collection unit 306, dividend point calculation management unit 307, meta information embedding unit 308, and member registration processing unit 311 Controls sequence control.

FIG. 10 is a flowchart showing the basic processing operation of the investment management apparatus according to the embodiment of the present invention. FIGS. 11 to 13 are cited to supplement the flowchart shown in FIG. 10. An example of the data structure of the point return table 500 generated by the investment management server 3 is shown in FIG. FIG. 12 shows an example of the screen configuration of the “content plan introduction screen” displayed in FIG. 12, and FIG. 13 shows an example of the screen configuration of the “content reproduction screen” displayed on the user terminal 1.
The operation of the investment management apparatus according to the embodiment of the present invention shown in FIGS. 7 and 9 will be described in detail below with reference to FIGS.

The user performs membership registration by operating the user terminal 1 in advance, and the membership information input by this membership registration is a unique user for each user issued by the membership registration processing unit 311 of the investment management server 3. Along with the ID, for example, it is stored in the user DB 309 shown in FIG.
This membership registration is not essential for viewing content, but is essential for investment.

The content distribution server 22 distributes the introduced investment item introduction content to an unspecified number of user terminals 1 when the investment item introduction content is distributed by the investment item introduction content distribution management unit 304 of the investment management server 3. (Step S101).
In addition, in the investment item introduction content, as in the content plan introduction screen displayed on the user terminal 1 illustrated in FIG. The game includes “Let ’s play points”, “PR by creator”, etc.). The window on the left side of the screen is assigned and displayed with button icons for category search and viewing content determination, which are selected and operated by the user during content playback.

  On the other hand, when the user who has viewed the investment item introduction content displayed on the content plan introduction screen of the user terminal 1 determines that the content is the content he wants to support or is the content which has been invested, the user terminal 1 is operated. Then, by pushing the “participate in this content support game” button assigned and displayed in the lower right of the screen and inputting the investment points, the investment (game participation) is performed with the points owned by itself. Upon receiving this, the investment management server 3 (step S102 “Yes”), the investment information collection unit 306 communicates with the content distribution server 22 via the various server interface units 302 under the control of the main control unit 300, and the investment Information is collected (step S103).

  Next, the investment item introduction content distribution management unit 304 communicates with the point management server 23 via the various server interface units 302 under the control of the main control unit 300, and based on the invested points, FIG. The contents of each data field of “used point”, “post-use point balance”, and “point balance update date” of the corresponding user (user ID) in the point DB 230 shown in FIG. In addition, when a predetermined number of points are invested by a plurality of users or affiliates (step S104 “Yes”), the investment item introduction content distribution management unit 304 performs various server interface units under the control of the main control unit 300. It communicates with the content distribution server 22 via 302, and notifies the end of the public offering to an unspecified number of user terminals 1 and affiliates (step S105).

On the other hand, the service provider C starts producing content by using funds (points) acquired through investment, or by entrusting it to the outside, and the produced production content is sent to the content distribution server 22 by the investment management server 3. The content distribution server 22 distributes it to the user terminal 1 that has been registered as a member (step S106).
The content that the investment management server 3 processes when the production content is input is shown in the flowchart of FIG.

  As shown in FIG. 14, in the investment management server 3, the production content distribution management unit 305 communicates with the product purchase server 21 via the various server interface units 302 under the control of the main control unit 300. Product information determined by the content of the production content is acquired from the product DB 211 whose example of data structure is shown in (a) (step S141). Subsequently, the production content distribution management unit 305 communicates with the meta information management server 24 through the various server interface units 302 under the control of the main control unit 300, and FIG. 6B shows an example of the data structure. Meta information (advertising content) stored in association with the previously acquired product information is acquired from the advertisement DB 240 (step S142), and the meta information embedding unit 308 is controlled so that the meta information is stored in the production content. Embed in part. Then, the produced content in which the meta information is embedded is distributed to the user terminal 1 registered as a member (step S143).

Here, the product information acquired from the product DB 211 is further narrowed down based on the attribute information of the user registered as a member in the user DB 309 or the product purchase history of the user stored in the purchase history DB 212.
That is, the product information acquired from the product DB 211 is based on the user's hobbies and preferences registered in the user DB 309, the user's purchase history, purchase-time excursion information, or content browsing history stored in the purchase history DB 212. Meta information (advertising content) distributed in association with this product information is generated using user information that is not available in conventional content distribution services. Is done.

FIG. 13 shows an example of the screen configuration of the “content playback screen” displayed on the user terminal 1, and FIG. 15 shows a flowchart of the operation of the user terminal 1 when the “content playback screen” is operated. Has been.
As shown in FIG. 13, when the user terminal 1 receives the production content including meta information distributed by the content distribution device, the user terminal 1 generates a reproduction image under the control of the MPU 11 and displays it on the LCD panel 15. At this time, and screen division by the drawing and display control unit 13, the moving image distribution region M _are for displaying the production content meta information is embedded _(first screen region), the stock list area S _are for displaying the product information _(second Screen area).

  Here, the production content reproduction operation by the two-screen display of the user terminal 1 shown in FIG. 8 will be described with reference to the flowchart of FIG.

As shown in FIG. 15, the content distribution server 22 distributes the production content partially embedded with metadata (step S <b> 151), and the user terminal 1 that receives the content distributes the drawing / display control unit 13. To display and reproduce on the LCD panel 15.
Then, as shown in FIG. 13, the user, among the production content displayed in the video distribution region M _Are, for example, meta information identification of the drawing object such as a wristwatch (advertisement ID "P0001") is embedded Is selected by the pointing device 16. In this case (step S152 "Yes"), the control of the MPU 11, the stock list area _{S Are} the LCD panel 15, the product information watch corresponding to the product ID "S0001" obtained from the purchase server 21 (product DB 211) Is displayed (step S153).

Subsequently, when the user operates the pointing device 16 and presses a “purchase button” assigned to a part of the product information displayed in the stock list area _Sare of the LCD panel 15 (step S154 “Yes”), Electronic commerce is performed between the user terminal 1 (MPU 11) and the product purchase server 21 via the IP network 2 (step S155).

Returning the description to the flowchart of FIG. 10, after distributing the production content with metadata by the content distribution server 22, as described above, the user views the production content displayed in the video distribution area _Mare of the LCD panel 15, and When the advertisement of the product information displayed in the stock list area _Sare is browsed (step S107 “Yes”), the content distribution server 22 stores the browse information (number of times of reproduction).
Then, after a predetermined period such as the end of the month, the investment management server 3 communicates with the content distribution server 22 via the various server interface units 302 by the payout point calculation management unit 307 under sequence control by the main control unit 300. The browsing information is acquired from the distribution server 22 and aggregated (step S108). At this time, the payout point calculation management unit 307 calculates payout points according to the total number of reproductions of the produced content, and communicates with the point management server 23 via the various server interface units 302 under the sequence control by the main control unit 300. The point DB 230 managed by the point management server 23 is updated and the points are returned (step S110).

When calculating the payout point, the payout point calculation management unit 307 calculates a fixed payout point for each rank defined in advance according to the number of times of reproduction.
That is, for example, the payout point calculation management unit 307 refers to the point return table 500 whose example of the data structure is shown in FIG.
Here, the number of times of reproduction is ranked in stages, for example, the number of times of reproduction 400 or more is rank A, the number of times of reproduction 200 to less than 400 is rank B, the number of times of reproduction 100 to less than 200 is rank C, and the number of less than 100 is rank D. Return points are calculated according to the ratio determined by the relationship with the investment ratio. In addition, the dividend point calculation management unit 307 refers to the user DB 309 stored in the member registration executed before the investment, and for the investment from a specific user that affects the investment of other users, Higher payout points than the user may be returned. For this purpose, it is necessary to add information indicating the user class as a user attribute to the data field of the user DB 309.

  If the user operates the user terminal 1 to communicate with the product purchase server 21 and purchases a product through EC, points for purchase are further given, and the investment management server 3 further includes the point DB 230 of the point management server 23. It is also possible to perform further point reduction to the product purchase user with reference to FIG. Further, the investment management server 3 communicates with the content distribution device 22 for the investment corresponding to a predetermined proportion of the content production cost, in addition to the above-mentioned dividend by the points, and the production content distributed by the content distribution device 22 The user name may be attached to an arbitrary location such as an end telop, and distributed. This is a great motivation for users to increase their participation in content production.

  Although explanation is omitted in the operation of the investment management server 3 described above, the administrator terminal 4 distributes content by performing data communication with the main control unit 300 via the management terminal interface unit 303. Management, category management for viewing selection, confirmation of content browsing status, setting of public offering for investment, browsing of public offering status, setting of meta information for production content, confirmation of advertising effectiveness, and the like.

  According to the above-described investment management device according to the embodiment of the present invention, a plurality of user terminals 1 that can reproduce content, a content distribution device (content distribution server 22) that distributes content, and points given in advance The content distribution server 22 distributes the point management device (point management server 23) that manages the data using the point database (point DB 230) and the investment management device (investment management server 3) connected via the communication network (IP network 2). The investment information collection unit 306 that collects investment information based on points input by the user terminal 1 that has played the investment item introduction content to be reproduced, and the production content produced by a predetermined number of investments and distributed by the content distribution server 22 The number of playbacks by the user terminal 1 is monitored The calculation is made up of a dividend point calculation management unit 307 that calculates points as a dividend that is not proportional to the number of playbacks while taking into account the number of playbacks, and updates the point DB 230 through communication with the point management server 23. Dividends are not biased one-on-one, and users can view advertisements according to their own attributes, so there are more opportunities to browse advertisements, and content distribution services and point services can be efficiently linked. Therefore, it is possible to provide an investment management device that raises awareness of participation in content production by reducing points with a high return rate.

Note that all the functions of the investment management server 3 shown in FIG. 9 may be realized by hardware, or at least a part thereof may be realized by software.
For example, the investment information collection unit 306 collects investment information based on points operated and input by the user terminal 1 that reproduces the investment item introduction content distributed by the content distribution device (content distribution server 23), and dividend points. The calculation management unit 307 monitors the number of reproductions by the user terminal 1 of the produced content produced by a predetermined number of investments and distributed by the content distribution server 22, and is proportional to the number of reproductions while taking the number of reproductions into account according to a predetermined calculation formula. Data processing for calculating points as non-payouts and updating the point DB 230 by communication with the point management server 23 may be realized on a computer by one or a plurality of programs, and at least a part thereof is hardware It may be realized with.

  The program according to the embodiment of the present invention includes, for example, a plurality of user terminals 1 capable of reproducing content, and a content distribution device (content distribution) for distributing the content, as shown in the system configuration diagram of FIG. An investment management device (investment management server 3) in which a server 22) and a point management device (point management server 23) that manages points given to each user are connected via a communication network (IP network 2) For example, as shown in the flowcharts of FIG. 10 and FIG. 14, an investment based on points input by operation by the user terminal 1 that reproduces the investment item introduction content distributed by the content distribution server 22. Investment information collection processing (step S103 in FIG. 10) for collecting information and a predetermined number of investments The number of times of reproduction of the produced content produced by the content distribution server 22 by the user terminal 1 is monitored, and points as a dividend that is not proportional to the number of reproductions are calculated while taking the number of reproductions into account according to a predetermined calculation formula to manage points The investment management apparatus 3 is caused to execute a dividend point calculation management process (step S110 in FIG. 10) for updating the point DB 230 through communication with the server 23.

  According to the above-described program according to the embodiment of the present invention, by causing the computer to execute the program based on the above-described series of procedures, the investment and the payout are not biased one-on-one, and the content distribution service and the point Efficient cooperation with the service is achieved, and points can be raised at a high return rate, and the participation awareness for content production can be enhanced.

It is the figure shown in order to demonstrate the relationship between a business entity and the entity about the investment management method in the user participation type content production system which concerns on embodiment of this invention. It is a figure which shows an example of the system configuration | structure of the investment management system which concerns on embodiment of this invention. It is a sequence diagram which shows the basic operation | movement of the investment management system which concerns on embodiment of this invention. It is a figure which shows an example of the data structure of the database which the investment management system (investment management apparatus) concerning embodiment of this invention has. It is a figure which shows an example of the data structure of the database which the investment management system (commodity purchase apparatus and content delivery apparatus) which concerns on embodiment of this invention has. It is a figure which shows an example of the data structure of the database which the investment management system (point management apparatus and meta information management apparatus) which concerns on embodiment of this invention has. It is a hardware block diagram which shows the internal structure of the investment management apparatus which concerns on embodiment of this invention. It is a hardware block diagram which shows the internal structure of the user terminal connected to the investment management apparatus which concerns on embodiment of this invention. It is the block diagram which expanded and showed the structure of the program which the investment management apparatus which concerns on embodiment of this invention performs. It is a flowchart which shows the basic processing operation | movement of the investment management apparatus which concerns on embodiment of this invention. It is a figure which shows an example of the data structure of the point reduction table produced | generated by the investment management apparatus which concerns on embodiment of this invention. It is a figure which shows an example of a screen structure of the content plan introduction screen displayed on a user terminal by the investment management apparatus which concerns on embodiment of this invention. It is a figure which shows an example of a screen structure of the content reproduction | regeneration screen displayed on a user terminal by the investment management apparatus which concerns on embodiment of this invention. It is a flowchart which shows the detailed operation | movement of the content delivery process of the investment management apparatus which concerns on embodiment of this invention. It is a flowchart which shows the production content reproduction | regeneration operation | movement of the user terminal connected to the investment management apparatus which concerns on embodiment of this invention.

Explanation of symbols

2 IP network (communication network)
3 Investment management server (investment management device)
21 Product purchase server (product purchase device)
22 Content distribution server (content distribution device)
23 Point management server (point management device)
24 Meta information management server (meta information management device)
211 Product DB
212 Purchase history DB
220 Content DB
230 points DB
240 Advertising DB
DESCRIPTION OF SYMBOLS 300 Main control part 301 User terminal interface part 302 Various server interface parts 303 Administrator terminal interface part 304 Investment item introduction content delivery management part 305 Production content delivery management part 306 Investment information collection part 307 Dividend point calculation management part 308 Meta information embedding part 309 User DB
310 Investment Project DB
311 Member Registration Processing Department 500 Point Return Table

Claims (8)

A plurality of user terminals capable of reproducing content, a content distribution device for distributing the content, a point management device for managing predetermined points by a point database, and an investment management device connected via a communication network. And
An investment information collection unit that collects investment information based on the points that are operated and input by a user terminal that has reproduced the investment item introduction content distributed by the content distribution device;
As a dividend that is produced by a predetermined number of investments and is distributed by the content distribution device by monitoring the number of reproductions by the user terminal and taking the number of reproductions into account according to a predetermined calculation formula, which is not proportional to the number of reproductions A payout point calculation management unit that calculates the points and updates the point database through communication with the point management device;
An investment management device characterized by comprising: It is further connected to a product purchase device via the communication network,
For product content produced by a predetermined number of investments and distributed by the content distribution device, product information determined by the content of the production content is acquired from the product purchase device, and the content information is controlled by controlling the content distribution device. A production content distribution management unit that distributes meta information linked to
The investment management apparatus according to claim 1, further comprising: The investment information collection unit
2. The investment management apparatus according to claim 1, wherein when a predetermined number of investments by an operation input of the user terminal is detected, the end of the public offering by the points is notified via the content distribution apparatus. The dividend point calculation management unit
The investment management apparatus according to claim 1, wherein the point database is updated by calculating the points as a fixed payout for each predetermined rank according to the number of times of reproduction. The dividend point calculation management unit
With respect to the investment from the user terminal of a specific user that affects the investment of other users due to the membership registration executed before the investment by the point inputted by the operation, the payout is higher than that of a normal user. The investment management apparatus according to claim 1, wherein the point database is calculated and the point database is updated. Connected to each other via a communication network,
A user terminal capable of playing back content;
A content distribution device for distributing the content;
A point management device for managing predetermined points given by a point database;
Investment information based on the points input by a user terminal that has played investment item introduction content distributed by the content distribution device is collected, produced by a predetermined number of investments, and produced content distributed by the content distribution device The number of times of reproduction by the user terminal is monitored, the point as a payout not proportional to the number of times of reproduction is calculated while taking the number of times of reproduction into account according to a predetermined calculation formula, and the point database is updated by communication with the point management device An investment management device;
An investment management system characterized by comprising: User terminal capable of reproducing content, content distribution device for distributing content, point management device for managing predetermined points by a point database, and investment management device for managing investment and dividend for production of content Is an investment management method in a user participatory content production system connected via a communication network,
The content distribution device distributing the investment item introduction content registered by the investment management device to the plurality of user terminals;
The investment management device collecting investment information based on the points operated and input by a user terminal that has played the investment item introduction content;
The content delivery device delivering production content of the investment item produced based on a predetermined number of points to the plurality of user terminals;
The investment management device monitors the number of reproductions of the production content by the user terminal that has reproduced the production content, and takes the point as a dividend that is not proportional to the number of reproductions while taking the reproduction number into account according to a predetermined calculation formula. Calculating and updating the point database by communication with the point management device;
An investment management method in a user participatory content production system. Used for a plurality of user terminals capable of reproducing content, a content distribution device for distributing the content, a point management device for managing predetermined points by a point database, and an investment management device connected via a communication network Program,
Investment information collection processing for collecting investment information based on the points operated and input by a user terminal that has reproduced the investment item introduction content distributed by the content distribution device;
As a dividend that is produced by a predetermined number of investments and is distributed by the content distribution device by monitoring the number of reproductions by the user terminal and taking the number of reproductions into account according to a predetermined calculation formula, which is not proportional to the number of reproductions Dividend point calculation management processing for calculating the points and updating the point database through communication with the point management device;
For causing the investment management apparatus to execute the program.

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