KR20010103537A - The method of internet advertisement using the electronic books - Google Patents

Abstract

The present invention relates to the free use of electronic books using the Internet advertising method, and in particular, by attaching an advertisement to the electronic book, the electronic book Internet advertising method characterized in that consumers who purchase the electronic book can use the electronic book for free. It is about.

In the conventional Internet advertising method, banner advertisements, link advertisements, pop-up advertisements, and e-mail advertisements in the on-line state are mainly used. Advertisement methods such as the above can only be effective when online, and there are time and place limitations. Also, consumers who purchase e-books do not check the contents of e-books and decide only to consider their titles. there was.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and is provided online by attaching an advertisement supported by a file format of an e-book between the upper and lower edges of a page of the e-book and a unit (including a sound image). In addition, the advertisement effect can be obtained even in the offline state. In addition, consumers who want to purchase e-books can read the contents of the e-books without paying the cost of purchasing digital goods called e-books. E-book Internet advertising method characterized in that the download and use of the e-book for free.

Description

The method of internet advertisement using the electronic books}

The present invention relates to the free use of electronic books using the Internet advertising method, and in particular, by attaching an advertisement to the electronic book, the electronic book Internet advertising method characterized in that a consumer who wants to purchase the electronic book can use the electronic book for free. It is about.

Conventional books are predominantly made of paper-type books, but recently, the expansion of the use of computers and social conditions such as communication networks have been created, resulting in the appearance of file-type books, that is, electronic books. Since the e-book is a file type, it can store not only the existing text but also pictures, sounds, and images according to the format. It can store hundreds or thousands of books on a single CD. The situation is adding. However, the above e-book is published in the daily newspaper on April 24, 2000, "Will the e-book heyday?" As you can see, "I tried to sell Stephen King's novel 'Rading the Bullet' through the Internet for a fee, but it was hacked and sold only as a paper book." As e-books are stored in the form of files, copying and hacking are possible, which may infringe the copyright of copyright holders.

In addition, with the advent of the Internet, the distribution of e-books has changed, and large internet bookstores allow consumers to browse or purchase e-books at various prices and at low prices. However, consumers who want to purchase e-books do not see the body part of the e-book contents, but only select the book based on the plot or theme. There was a difficulty. In addition, payment of electronic commerce requires credit cards or electronic money, and consumers are not reliable because they are concerned about the leakage of personal information from such transactions. It is difficult to use credit card as a payment method.

As mentioned above, e-books have a number of advantages, but present many problems for the copyright holder and the consumer.

The present invention is to enable consumers to purchase electronic books for free using the Internet advertising method in order to solve the above problems, the conventional Internet advertising method of the online (ON-LINE) state Banner ads, link ads, pop-up ads, and e-mail ads were the dominant. Therefore, the above advertising method can be effective only in the online state, there was a time and place restrictions.

The present invention has been made to solve the above-mentioned problems, and attached to the front advertising page supported by the file format of the e-book between the upper and lower pages of the e-book (including letters, sounds, and images). The contents of the electronic book using the PC operating program, not only in the on-line state but also by downloading the e-book and in the off-line state, i.e., without the connection between the modem and the ISDN telephone line. It is to read the e-book and download the e-book and make the necessary part or full text book using a PC and a printer (Print) to obtain the advertising effect regardless of time and place. In addition, a consumer who wants to purchase an e-book can read the contents of the e-book and download the e-book free of charge without paying the cost of paying the digital goods called the e-book. The book features an internet advertising method.

1 is a homepage showing a conventional general Internet advertising method

2 is a flow chart of e-book sales in a conventional e-commerce.

3 is a flow chart for the free use of electronic books according to the present invention.

4 is a diagram showing an example of advertisements inserted into upper and lower pages of an electronic book of the present invention.

5 is a diagram showing an example of an interstitial advertisement inserted between e-book units of the present invention.

* Explanation of symbols for main parts of the drawings

1: ebook, 2: space, 3: front-page

The configuration of the present invention is the e-book (1) and the upper and lower edges of the electronic book and the space (2) to place the advertisement and the interstitial page (3) that can display the interstitial ads appearing between the electronic book unit It is composed of

Exemplary embodiments of the present invention will be described in detail with reference to FIGS. 3, 4, and 5 as follows.

The administrator who manages the site of the e-book receives the advertisements and advertisement fees to be displayed in the e-books from the advertiser, and then receives the copyright fees from the advertisers when the works are uploaded to the Internet from the copyright holder. After payment, the work is filed as an electronic book. The e-book is packaged with the most closely related advertisement and stored on the e-book site's server. The consumer who wants to purchase the e-book stored in the server of the e-book site is characterized in that the purchase cost is offset by the advertisement cost paid by the advertiser so that the e-book can be used free of charge.

At this time, the method of packaging the e-book and the advertisement is to place an advertisement on the upper and lower edges of the e-book page, and each page displays different advertisements, but the same advertisement is repeatedly displayed in a certain number of copies. In addition, the content of the advertisement is specifically displayed by placing a full-page advertisement between a certain number of units, that is, in the case of fiction, the specific words of the subject or title of the novel are additionally maximized to maximize the advertising effect.

According to the present invention, the copyright holder can make a profit for the copyright without having to worry about the infringement of copyrights generated in the e-commerce, and the consumer can use the electronic book free of charge and pay for the cost of using the electronic book. There is no need to worry, and you can check the contents of e-books and download them, and you do not have to worry about the leakage of personal information in the payment method that occurs in electronic commerce. Advertisement effect can be produced not only in LINE state but also in OFF-LINE state, thereby maximizing advertisement effect by solving the problem of time and place limitation of online state.

Claims (6)

The present invention relates to an internet advertising method, and a configuration of the present invention includes an electronic book (1) and a front advertisement page which is placed between a space (2) and a predetermined number of units where advertisements can be placed on the upper and lower borders of the electronic book. Internet advertising method characterized in that consisting of (3). The front page of claim 1, wherein the electronic book (1) includes a space (2) where advertisements can be placed on the top and bottom edges of each page of the electronic book, and an interstitial advertisement can be placed between a certain number of units. (3) Internet advertising method characterized in that there is. The method of claim 1, wherein a consumer who wants to purchase an electronic book by attaching an advertisement to the electronic book can use the electronic book for free, and the copyright holder can make a profit on the copyright without having to worry about the infringement of the copyright. And, the advertiser is not only in the online (ON-LINE) state, but also in the offline (OFF-LINE) state the Internet advertising method characterized in that the effect can be obtained. The method of claim 1, wherein the advertisement placed on the upper and lower edge portions of the electronic book is to display different advertisements on each page, but the same advertisement can be repeatedly displayed on a predetermined number of sheets. . The internet advertising method of claim 1, wherein the front advertising page that is displayed between a predetermined number of units is configured to maximize the advertising effect by embodying the content of the advertisements displayed on the upper and lower edges of each page. . The method of claim 2, wherein a consumer who wants to purchase an e-book can use the e-book free of charge means that the administrator who manages the site of the e-book is the copyright holder after receiving the advertisement and the advertisement fee to be displayed in the e-book from the advertiser. Receives the copyrighted work to be uploaded to the Internet, pays a portion of the advertising fee from the advertiser to the copyright holder, and the administrator packages the advertisement material most closely related to the electronic book with the electronic book. If stored in the consumer, a consumer who wants to purchase a complete book is the Internet advertising method, characterized in that the payment is offset by the advertising costs paid by the advertiser to use the e-book free of charge.