KR20010008113A - The method of advertising in the margin of a paper on online - Google Patents

Abstract

PURPOSE: An advertisement insertion into an electronic document is provided to offer the electronic document made of text and image, insert an advertisement into a space of the electronic document, and enable the user to download the electronic document with the inserted advertisement to a user terminal over an online network. CONSTITUTION: An advertisement insertion into an electronic document comprises the steps of a user accessing an electronic document service site, passing a membership approval process, searching for a wanted electronic document from a database, storing printable files(for example, a PDF file or an XML file) to be converted from files offered by contents providers and other printable files making advertisements in advance, the server automatically inserting the advertisement, suitable for the user into the printable files according to a CRM(Customer Relation Management) analysis(700), the server offering the documents marked with the advertisements to the user(800).

Description

{THE METHOD OF ADVERTISING IN THE MARGIN OF A PAPER ON ONLINE}

The present invention allows a client connected to a conventional network to simply download or print materials for a fee and for free, and provide advertisements as text and images in books and printed materials published online or online, as opposed to showing them separately on the site. In constructing a DB by converting the received data into a file that can be printed online, the advertisement is marked in the margin of the printout in advance so that an advertisement marked in the margin of the printout is printed or downloaded together when the client requests printing. By making a database of existing published electronic publications or materials, and providing client's requests, the customer management system can provide advertisements that are indexed according to the client's age, gender, occupation, and interest. How to automatically appear in the margins of prints It relates to the system.

Existing services allow clients connected on the Internet to sign up as paid members, allowing clients to search for, download, or print the necessary data. However, the above-mentioned system does not publish a comprehensive electronic publication, and when accessing and downloading the necessary materials after access, the preview cannot be previewed, or it must be registered as a paid member to print or preview. It is structured.

In addition, the portion of paid services to clients online and Internet advertising are treated as completely separate things. For example, there is a separate process of downloading or printing materials, and the advertisements are only ads that the client clicks (CLICK), sees the advertisements, registers as a member or sees the advertisements. It is very difficult to generate profits.

Therefore, the present invention has been devised to solve all the above problems and to clearly solve the revenue structure in a more advanced form, and the object of the present invention is to search and preview the data provided in an e-book publication and an existing publication. The DB enables the user to review and print the existing printed publications and convert them into files that can be printed and downloaded over the network. Advertisements or advertisements of advertisers in consideration of the client's occupation, age, gender, and interests are selected and the technology and system for automatically displaying them in printed matters are provided to the client.

Therefore, in addition to a printing and downloading service that provides clients with access to the network for paid or free search, the user may place advertisements related to each page margin or entirety of electronic publications or printable materials, or the age, gender and interest of the client. Its purpose is to provide an advertisement display system that automatically retrieves advertisements of advertisers classified by fields and occupations from the DB and simultaneously prints them in printed materials.

The present invention for achieving the above object is a member registration step of joining the DB connected to the client connected to the network and the DB to convert the existing published publications into online printable files (PDF, XML) to build a DB And a program that automatically analyzes the client's disposition (gender, age, occupation, major, interests, etc.) in the design phase, in which such a database is searched and printed or downloaded, and in the printing or download phase. The automatic advertisement marking system step of selectively displaying the most effective advertisement, and the step of DBizing the content and quantity of the print printed by the client and the type of the advertisement placed in the printed matter.

According to an embodiment of the present invention, a customer relationship management system for inducing a client to access online through membership and analyzing the subscribed information through a customer relationship management program, and a member authentication step of a client visiting the website. After performing the review and preview, granting the authority and selecting the print quantity and contents after selecting the preview, selecting the print or download, and marking the most appropriate advertisement for the characteristics of the client at the same time. DB of the automatic advertisement serving system, and details such as the number and number of file downloads and prints in all sites of the client.

Therefore, the present invention is to DB the data provided from the content provider on-line or on-line to allow the client to download or print the necessary data on-line at a lower price or free than offline copying, and give the advertiser the exact target for the product characteristics Enable advertising. In addition, this system allows publishers to create new revenues online that could not be generated through existing copying, and service agencies benefit from all that can generate advertising or brokerage fees from advertisers. to be.

1 is a block diagram showing an online service progress process and an overall site operation process

2 is a diagram illustrating a detailed process of the DB construction method and advertising marking;

3 illustrates the mechanism of revenue generation;

Hereinafter, with reference to the accompanying drawings will be described in detail the operation of the preferred embodiment according to the present invention.

1 is a block diagram of an Internet service including a homepage 200 and a plurality of clients 100 connected to a network 300 such as the Internet according to the present invention. Represented by the processor (500), the processor 130 retrieves the data stored in the database server 400 and outputs (140).

Referring to FIG. 2, there is shown a methodology of advertisement placement using a CRM 600, which is a customer relationship management program, showing a detailed process for an advertisement placement method.

As shown in FIG. 1, a function of establishing an environment capable of providing a web service to a client 100 connected to the homepage 20 (see FIG. 1) through the Internet 300 is performed. The client 100 connected to the Internet enters the homepage 200 and searches for necessary materials through the member authentication step 120. At this time, the data is retrieved from the DB 400 of FIG. 130 and displayed on the screen. In detail in FIG. 2, the data composed of the DB 400 is converted into a printable file (PDF file or XML file) D5 stored in the DB provided by the content provider or the publisher 500 according to the advertisement display method. The data is divided into two types, which are files which are previously marked with advertisements and converted into printable files, and are stored in a database.

In addition, the advertisement portion is stored in the database 400 by assigning an index (INDEX) (D2) divided by gender, age, occupation, and interests as a target layer of the advertisement. According to the analysis of the customer relationship management program (CRM) 600, the DB automatically selects and publishes an advertisement that can maximize the effect of the advertisement (700). As a result, the client is provided with the final output 800 where the advertisement is displayed. All the contents provided or generated to the clients are stored in the DB 400 and used as data of the CRM program 600 again. Through this analysis, points are accumulated to clients later, or accumulated points are provided and used as data for submitting data to advertisers or publishers and analyzing customers.

The searched material 130 is provided with a preview function to check the contents, and the content and quantity are determined by the print or download command 140. Finally, the printed material 800 marked with the advertisement is generated as a result. .

The mechanism of this revenue is the service agency 03, which receives the data from the content provider 01 or the publisher (DB provider) 02, as described in FIG. 3, pays a fee for this, and the advertiser 04 It generates revenue by attracting advertisements from and stores main target layers in DB. The advertisement provided in this way can be displayed in advance in the margins or entire pages generated when printing contents and publications, or in real time according to the propensity of the client 5, so as to pay or pay for the clients connected through the web free of charge. Print or download the material so that you can see the advertisement naturally.

As described above, the service according to the present invention is previously displayed in the margin of the material to be retrieved and printed on the client, or already indexed using the customer relationship management system by age, gender, occupation, interests According to the two methods of allowing classified advertisements to be printed or downloaded through the process of displaying advertisements in the real time in the margin of the material to be automatically printed according to the characteristics of a client, It is a system that combines the effects of advertisements to the off-line, and prints various materials online or prints them, and at the same time posts advertisements on the materials. Marked ads remain intact, allowing the advertising to propagate It has the advantage of being powerful. Clients will also be able to print or download all or part of the publication for a fee or free, useful and accurate material, and will be able to easily search for a vast amount of material. By providing this material, DB providers and content providers, such as publishers, will be able to have the effect of creating new commissions and advertising effects of their publications by using this system where no profits were generated offline at all due to the existing copy. In addition, the agency that acts for the web service may incur a fee from the advertiser, and has a revenue structure to obtain a brokerage fee from the content provider.

Claims (4)

When a client connected to the network prints or downloads DB-formatted electronic publications and books, the advertisement is displayed in the margin of the printed material and provided to the client. The page margin of claim 1, wherein the client selects advertisements already classified by age, gender, occupation, and interest to the client when printing or downloading the electronically printed books and books online. How to show your ad on The method of claim 1, wherein an advertisement suitable for the demand audience is pre-posted on the material provided from the content provider online, and the advertisement is displayed in the margin of the output generated when the material is output. DB or material provided from publishers and content providers online is converted into printable file and DB is made in advance or automatically in the margin of output generated when the material is printed to increase the advertising effect of advertisers and increase the advertising revenue. How to earn