KR20030042230A - Internet publication system using custom advertisement and method thereof - Google Patents

Abstract

PURPOSE: A system and a method for Internet publication using a customized AD(ADvertisement) are provided to publish a book inexpensively by making the client directly edit a manuscript of the publication and subtracting the AD expense inserted into a manuscript. CONSTITUTION: The system includes a member management module(202), a printing company management module(206), an AD management module(208), a contents management module(210), a publication editing module(212), a settlement management module(214), a delivery management module(216), and a control module(218), and is linked with various kinds of databases(220-232). A member management module(202) registers a user as a member, and manages and stores the information inputted at the registration in the member information database(220). The AD management module(208) provides the AD inserted into the publication published by the user, receives the information for the AD from an advertiser paying the AD expense according to the selected AD, and manages and stores the AD related information in the AD information database(224). The publication editing module(212) provides a program to edit the manuscript to the user.

Description

Internet publication system using custom advertisement and method

According to the present invention, a user who requests publication of a publication on the Internet directly edits the original of the publication and inserts an advertisement on the edited manuscript or cover page, thereby subtracting the advertisement cost from the publication cost to produce a customized advertisement at low cost. The present invention relates to an internet publishing system and a publishing method used.

Generally, publication of various books and publications involves a lot of complicated and complicated processes such as manuscript writing, editing, typesetting, printing, processing, altar, and bookbinding. It is subdivided.

This complicated process is expensive to publish through a publisher, so it is a reality that it is used only by a person who has a certain economic ability or a potential client. There is a tendency to reject the publication itself or to set the price too high.

Recently, electronic or desktop applications have been attempted to integrate and automate editing and printing operations by computer. Electronic applications have several advantages, such as the ability to plan texts and images on electronic recording media in addition to the production of printed publications, but hardware and software are very expensive and difficult for the general public to use.

In addition, as the spread of the Internet becomes more common, the client of a publication directly edits the manuscript of the publication, requests the publication of the finished manuscript, and reduces the steps required for publication, thereby minimizing the publication cost. Only a small amount of publications can be published so that it can be made, but there is a problem that is not easily available to the general public because the cost of publishing in the publisher is also expensive.

On the other hand, in the offline advertising market, advertising methods using mass media that advertise using newspapers, magazines, and TVs, advertising methods that are inserted between newspapers or spraying flyers directly, and banners and videos while paying advertising fees on the Internet Etc., and advertising.

However, most of the mass media ads have a disadvantage of paying enormous advertising fees that only small and medium-sized companies can use. Advertisements that individually advertise newspapers or flyers can effectively advertise in the areas where advertising is needed. However, there are many disadvantages that readers do not subscribe to advertisements that are spread out as flyers, so there is a disadvantage that the contents of advertisements are effectively delivered.

It is an object of the present invention to solve the difficulties and problems described above by the client of the publication directly edit the manuscript of the publication on the Internet and insert the advertisement into the edited manuscript or cover, deducting the advertising cost inserted in the manuscript from the publication cost The present invention provides an internet publishing system and a publishing method using customized advertisements for producing a publication at low cost.

Another object of the present invention is to provide an Internet publishing system using personalized advertisements that allows a user who edits a publication to selectively insert only the advertisements that he / she needs into the publication, so that advertisers who bear the advertising costs as part of the publication costs can obtain a positive advertising effect. And providing a publishing method.

1 is an overall configuration diagram showing an internet publishing system using a personalized advertisement according to an embodiment of the present invention.

2 is a block diagram of an operation server according to the present invention.

3 is a flowchart illustrating a process for publishing a publication on the Internet according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: client server 102: operating server

300: Internet 400: Advertiser

500: Printer 600: Shipping Company

202: member management module 206: printer management module

208: advertising management module 210: content management module

212: Publication Editing Module 214: Payment Management Module

216: delivery management module 218: control module

Internet publishing method using a personalized advertisement to achieve the above object, the user who wants to have his own publication access to the operation server through a client server that can connect to the Internet, and the user provided by the operation server Editing the manuscript to be published as a publication using an editing program, the user selecting an advertisement to be inserted into the manuscript to be published, inserting the selected advertisement into the published manuscript, and editing the completed manuscript and publication information. The step of requesting publication while providing to the operation server, the operation server receiving the manuscript and publication information to be published from the user calculates the cost of publishing and bills the user and the advertiser, and the operation server completes the user's payment Requesting publication by transmitting the manuscript and publication information to be published afterwards, and It is characterized in that it comprises the steps of: receiving an offer from a print publication publishing companies.

In addition, the publishing system for the publication method is connected to the operation server and the operation server that receives the manuscripts and publication related information to be published from the client server and the client server that is connected to the Internet, and asks the printing company to publish and store various information. Database, the production server

A member management module that registers users who want to publish publications using the Internet as members, stores and manages the information created when registering members in the member information DB, and print companies that receive user manuscripts and publication information and publish them as publications. The printer management module that stores and manages information on the printer information DB, and the advertiser who publishes the publication selects an advertisement to be inserted into the publication to be published. Provides an advertisement management module that stores and manages information and advertisements provided by advertisers in the advertisement information DB, and a program for editing the manuscripts to be published to users, and requests publication of manuscripts and publication information to be published from users. Receive the requested manuscripts and store them in the DB, and send the requested manuscript and publication information to the printing company. Is a publication editing module, a billing management module that calculates the cost of publishing a publication according to the manuscript and publication information requested by the user, and stores and manages the user's payment history in a billing information DB, and is published by a printing company. Characterized in that it comprises a delivery management module for storing and managing the information and the delivery process for the delivery company to deliver the published publication to the user and a delivery module, and a control module for controlling each module.

Preferably, the operation server further comprises a content management module for storing and managing in the content information DB so that the user can select a variety of literary content, including poems, novels, essays, poems, articles, etc., which can be edited as a publication. do.

At this time, the publication information provided by the user to the publication editing module includes the number of copies of the publication, the material of the publication, a cutting and binding method, and the like.

Hereinafter, with reference to the accompanying drawings, the Internet publishing system using a personalized advertisement according to the present invention will be described in detail.

1 is an overall configuration diagram showing an internet publishing system using a personalized advertisement according to an embodiment of the present invention, Figure 2 is a configuration diagram of an operation server according to the present invention.

Referring to FIG. 1, a user who wants to have a publication such as his or her own author connects to the operation server 200 using a client server 100 that can be connected to the Internet 300. The user receives the editing program from the operation server 200, edits the manuscript to be published, inserts the advertisement registered in the operation server 200 into the manuscript to be published, and then prints, materials of the publication, cutting and binding methods, etc. The publication is requested along with the publication information provided to the operation server 200.

The operation server 200 transmits the manuscript and publication information provided from the user to the printing company 500 to complete the publication after paying the cost for publishing, and delivers it to the user through the delivery company 600. At this time, the production cost of the publication is preferentially paid by the advertiser 400 according to the number of advertisements inserted in the publication, and the remaining amount is paid by the user.

Referring to Figure 2 in more detail the configuration of the operation server, the operation server 200 is a member management module 202, a printing company management module 206, advertising management module 208, content management module 210, It includes a publication editing module 212, a payment management module 214, a delivery management module 216 and a control module 218, and is linked with various databases 220-232.

The member management module 202 of the operation server receives a user who wants to publish a publication by using the client server 100 that can access the Internet as a member, and creates a member ID, password, name, telephone number, address, Stores and manages information such as favorite genre of literature in the member information DB (220).

The print company management module 206 stores and manages information about a print company to be produced as a publication by receiving the user's published document and publication information in the print company information DB 222. At this time, the printing company is provided with a device necessary for the publication of the publication, such as a coating machine, a perforator, a mill, a bookbinding machine and a packaging machine.

The advertisement management module 208 receives advertisement information from an advertiser 400 that provides an advertisement inserted into a publication published by a user and pays the advertisement cost according to the selected advertisement as part of the publication cost. 224) to store and manage. At this time, the advertiser 400 may be classified according to the content of the advertisement to be limited to use for the student or the general use such as housewives, office workers, professionals. In addition, advertisement costs may be differentially provided according to positions such as advertisements placed on the cover of the publication, advertisements placed on the back side, and advertisements inserted into the page.

The content management module 210 stores and manages various literary contents such as poems, novels, essays, poems, and articles that can be edited as a publication in the content information DB 226 for the user to select. That is, a work registered by a famous artist, a scholar, or a user may be stored in the content information DB 226 for use by another user, and a certain copyright fee may be provided to the copyright holder of the registered work.

The publication editing module 212 provides a program for editing a manuscript to be published to the user, and stores the information provided in the publication history information DB 228 when the user requests publication while providing the edited manuscript and publication information. Manage publication to send requested manuscripts and publication information to printers. In this case, the publication editing module 212 may preferably present the publication information such as the number of copies, materials, cutting and binding methods to the user to induce the user to select.

The payment management module 214 calculates the cost of publishing the publication according to the manuscript and publication information requested by the user, presents the payment amount to the user, and stores and manages the user's payment history in the payment information DB 230. do. In this case, when the user inserts an advertisement in a publication published by the user, the advertisement cost for the inserted advertisement is reduced from the publication cost, the publication cost is presented to the user, and the cost reduced from the publication cost is charged to the advertiser.

The delivery management module 216 manages information on the delivery company 600 that delivers the publication published by the print company 500 to the user. The delivery information is displayed when the publication is sent to the user and when the delivery is completed. Store and manage in the DB (232). The publication of the published publication may be provided by mail or by mail using a courier service, and may systematically manage the process from sending to receiving to register the fact provided by the user who received the publication.

And, the control module 218 serves to control the functions of each module (202 ~ 216).

Hereinafter, the configuration of the present invention will be described in detail based on the preferred embodiment.

3 is a flowchart illustrating a process for publishing a publication on the Internet according to the present invention.

A user who wants to publish his or her own publications, such as poems, essays or cookery, accesses the operation server 200 through a client server 100 that can be connected to the Internet (step S302), and enters a member ID and password to operate the server 200 checks whether or not a member is registered from the member information DB 220 (step S304). At this time, if the member is not a registered member, a separate registration procedure is used to induce the membership, and when registering the member, the member information DB (220) is inputted by entering the member ID, password, name, phone number, address, and favorite genre of literature. ).

A user who is a member edits an article to be published as a publication by using an editing program provided by the publication editing module 212 of the operation server (step S306). In this case, the editing program provided to the user has the same page range as the published publication, and the user can freely insert texts, images, and the like.

On the other hand, a user who wants to use the work of another person registered in the operation server 200 checks the list provided by the content information DB 226, selects the required work (steps S308, S310), and inserts it into his / her manuscript. Edit (step S312). Therefore, the user may mix a work stored in the content information DB 226 with his own manuscript to produce a new publication, or select only a work that the user prefers and produce it as his own publication. In this case, a work included in the content information DB 226 may be divided into a work that pays a copyright fee and a work that does not pay, and may be added as a publication cost when a work that pays a copyright fee is selected.

The user registers and stores the original edited by the editing program in the publication history information DB 228 of the publication editing module 212 (step S314). Publication history information DB (228) is linked with the member information DB (220) is stored together with the user's publication history and the history being edited and can be re-edited at any time when the user selects the stored history.

The user can insert an advertisement into a manuscript to be published in order to reduce the publishing cost. The user inserting the advertisement into the manuscript searches the advertisement information DB 224 and selects an advertisement necessary for the user (steps S316 and S318). ). At this time, the advertisement may be classified into different categories according to the target of the advertisement, such as advertisement about learning, advertisement about household goods, and so on so as to be selected according to the user's taste as described above. In addition, since the advertisement may have a difference in the advertisement cost paid as the cover, the back side, and the page and the page are inserted into the page, the user can select the advertisement of the lowest price to himself and reduce the publishing cost.

The user who selected the advertisement through the above process adds the selected advertisement to the page of the published manuscript, respectively, and completes the editing (step S320).

Thereafter, the user requests the publication while providing publication information such as the edited manuscript and the number of copies, the material of the published publication, cutting and binding, etc. in the publication editing module 212 of the operation server 200 (step S322). In this case, the publication editing module 212 may present the publication information to the publication user, and the publication plan may include the number of copies of the publication to be published, the material of the published book, a foundation, and a binding method.

The operation server 200 receiving the manuscript and the publication information from the user through the publication editing module 212 calculates the cost of publishing the manuscript as a publication through the payment management module 214 and bills the user and the advertiser ( Step S324). At this time, the payment management module bills the user out of the costs for publishing the manuscript, except for the advertisement cost inserted into the publication, and bills each advertiser for the advertising cost. In addition, it is natural that the user can review the publication cost in advance in the payment management module 214 before requesting publication.

When the user checks the billed publication cost and pays to the operation server by unpaid deposit, credit card or e-money, the operation server stores the payment details in the payment information DB 230 and sends it to the print company 500. The manuscript to be published and the publication information are transmitted to request publication (step S326).

The printing company 500 prints, processes, altars, binds and packs the originals according to the originals to be published and the publication information received from the operation server 200 (step S328), and then requests delivery to the delivery company 600. (Step S330). At this time, the print company 500 and the delivery company 600 registers the information on the date of delivery and the publication to the operation server 200 in real time, and thus, the user accesses the operation server 200 to request a publication. You can easily check the publication schedule, delivery schedule and delivery process.

When delivery of the publication is completed, the delivery company 600 and the user register the fact that the delivery is completed or the date of receipt in the operation server 200 (step S332). In this case, when the date of completion of delivery from the delivery company is registered, but the date received from the user is not registered, the publication may be regarded as delivered to the user after a certain period of time.

Although the preferred embodiments of the present invention have been described in detail above, those of ordinary skill in the art to which the present invention pertains may make various changes without departing from the spirit and scope of the present invention as defined in the appended claims. It will be appreciated that modifications or variations may be made. Therefore, changes in the future embodiments of the present invention will not be able to escape the technology of the present invention.

As described above, in the Internet publishing system using the customized advertisement of the present invention, a client of a publication can directly receive a portion of the publishing cost as an advertisement cost by directly editing the original of the publication and inserting the advertisement into the edited manuscript or cover. You can produce a publication at a low cost.

In addition, since the advertiser subsidizes the publication cost with the advertisement cost only for the quantity of the advertisement inserted into the publication, the advertiser can obtain a definite advertisement effect proportional to the consumed advertisement cost.

In addition, the advertiser can obtain information according to the exact target of advertisement by grasping the hierarchical level of the advertisement paid for the publication cost, and has the advantage of establishing a sales plan accordingly.

In addition, a user who inserts an advertisement in a publication has an advantage of selectively inserting only an advertisement that is necessary for the publication.

Claims (5)

Provides a client server accessible to the Internet and an editing program to the client server, receives the manuscript to be published from the client server, information related to the publication, and interoperates with the operation server for requesting publication to a printing company and the operation server. It includes a stored database, the operation server A member management module that registers a user who wants to publish a publication using the Internet as a member, and stores and manages information created when registering a member in a member information DB; A print shop management module for storing and managing information on a print company that receives the user's manuscript and publication information and publishes it as a publication; When the user who publishes the publication selects an advertisement to be inserted into the publication to be published, information about an advertiser who provides an advertisement fee according to the selected advertisement as a publication cost and information about an advertisement provided by the advertiser is included in an advertisement information DB. Ad management module for storing and managing; Providing a program for editing a manuscript to be published to the user, receiving a publication request for the manuscript and publication information to be published from the user, storing it in a publication history information DB, and transmitting the requested manuscript and publication information to the printing company. A publication editing module; A payment management module for calculating a cost for publishing as a publication according to the manuscript and publication information requested by the user, and storing and managing the payment history of the user in a payment information DB; A delivery management module for storing and managing information about a delivery company delivering the publication published by the printing company to the user and the delivery process in a delivery information DB; And Internet publishing system using a customized advertising, characterized in that it comprises a control module for controlling each module. According to claim 1, wherein the operation server Internet using a personalized advertising further comprises a content management module for storing and managing in the content information DB so that the user can select a variety of literary works editable as a publication as content. Publishing system. The system of claim 1, wherein the publication information is at least one selected from the number of copies of the publication, the material of the publication, the cutting and binding methods, and the like. Provides a client server accessible to the Internet and an editing program to the client server, receives the manuscript to be published from the client server, information related to the publication, and interoperates with the operation server for requesting publication to a printing company and the operation server. In the Internet publishing system using a customized advertisement including a stored database, Connecting the user to the operation server by using the client server connected to the Internet; The user editing an original to be published as a publication using an editing program provided by the operation server; The user selecting an advertisement to be inserted into the published manuscript and inserting the selected advertisement into the published manuscript; Requesting publication while providing the edited manuscript and publication information to the operation server; Calculating, by the administration server, the manuscript to be published from the user and the publication information, and billing the user and the advertiser; The operation server transmitting a manuscript and publication information to be published to a printing company after completing payment of the user and requesting publication; And Wherein the user receives a publication published from the printing company Internet publishing method using a personalized advertising, characterized in that it comprises. The method of claim 4, further comprising: checking a list of works of others provided by the operating server and selecting a required work when the user uses a work of another registered in the operation server; Inserting the selected work into a manuscript for publication; And The operation server further comprises the step of selecting the copyright fee of the selected work and adding to the publication cost, the Internet publishing method using a personalized advertisement.